There’s a growing multi-billion dollar industry that’s sprouting up from, of all places, homeowner’s basements. Here’s a peek inside the growing “Microgreen Industry” that one of your neighbors is probably cashing in on.
Here’s why…
The global microgreens market size was valued at $1.3 billion in 2019, and is now projected to reach $2.2 billion by 2028. Growing demand for microgreens, along with recent interruptions in global supply chains have created a local cash opportunity.
Especially amongst innovative homeowners looking to cash in on their un-utilized square footage.
What the Hell Are Microgreens?
Microgreens are young seedlings of edible vegetables and herbs. Unlike larger herbs and vegetables that take weeks or months to grow, microgreens can be harvested and eaten a week to 10 days after leaves have developed. Like baby carrots but for herbs…
These tiny plants only grow to a few inches and can come in 50 to 60 different varieties. Microgreens were originally limited to fancy dinner plates and boutique grocery stores due to their higher cost. But now they’re a multibillion dollar industry.
And did I mention, you can grow them in your basement? The set up cost is low and the growing cycle is super quick, meaning you can be harvesting and selling your first crop in just a couple of weeks.
Interested in this as a side hustle? Here’s an e-Book to get you started…
Microgreens can be grown in a small space and can sell for $50 per pound or more, making them an ideal crop for small farms and “urban growers”. In an area as small as a shipping container, a garage, or basement you could generate thousands per month growing and selling them.
Here’s the full story on how one couple makes $120k/year selling microgreens from the basement of their urban home.
There is an obnoxious amount of pontificate around the topic of passive income streams. Here’s an actual one that’s super underrated. Meet a guy making almost $100k/year with zero employees or customer interaction.
Selling ice out of vending machines…
Ice Vending Machines. Yes They’re a Thing Now…
You may have seen one of these giant ice vending machines selling ice for a low price of $2.50 or less.
Typically located on high traffic locations, perhaps next to a gas station, convenience store, or dollar store.
They’re freestanding and allow someone to drive up and snag 20 pound bags of ice at. Apparently people love them…
It’s an easier and more affordable way to get lots of ice for a party by the pool, a trip to the lake, a hunting or fishing trip, or some other special occasion. According to Road Less Traveled Finance, if you’re interested in getting into ice vending, you can expect to earn upwards of $3,664 per month in profit (and the margins are hella high).
Here’s how this guy makes $71k a year selling ice as a passive income stream with zero employees. His names Brad. Seems like a cool guy. No pun intended…
Watch the full video if you’re interested in a business that makes money while you sleep.
Airbnb was the stupidest idea for a business. The idea was to rent an air mattress in someone else’s occupied apartment. A Literal air bed and breakfast. I mean, who would pay to sleep on the floor of the apartment of a complete stranger?
Turns out quite a few actually. While no longer air mattresses, today Airbnb has over 150 million hosts who’s properties accommodate more than a half a billion guests a year
You Won’t Believe How airbnb Got Started!
Today, Airbnb is one of the most successful short-term rental businesses in the world today. Since its formation in 2008, it has experienced massive growth, starting out with just a few friends renting extra space in their home to an international multibillion-dollar corporation.
Here is the insane inside story of how 3 guys turned that into a $31 billion company.
The story is crazier than the idea. Watch founder, Brian Chesky explain the crazy story of how 3 college kids created one of the world’s largest companies on the stupidest for a business to LinkedIn Founder, Reed Hastings, at a Y Combinator event.
“All my life I’ve seen murders and robberies. I came from that world where everything was dog-eat-dog. If you had money or jewelry, if you couldn’t defend it or protect it, you’re going to loose it.”
– Mike Tyson
Mike Tyson was first arrested at 10 years old. 38 more times by age 13.
Needless to say, he grew up in a rough neighborhood in Brooklyn. If you couldn’t protect yourself, you got taken advantage of. Mike was in over 400 fights in his life.
He quite literally fought his way through life and still is to this day…
WATCH:
How Mike Tyson Blew a $600 Million Fortune
By the age of twenty Tyson was one of the most famous figures on the planet. Namely for being the most talented boxers of all time. And for biting off Evander Holyfield’s ear off during one of the most televised matches in boxing history.
Here’s that throwback…
During his boxing career he amassed over $685 million and he accomplished to spending all of it. Every last penny…
He not only managed to blow through a half billion in cash, he then eventually owed over $50 million in debts, including another $13.4 million to the IRS.
So What Did Mike Tyson Spend $685 Million On Exactly?
Mike routinely traveled with an entourage so large it rivaled the size of a small country.
He owned Siberian tigers and spent hundreds of thousands/year to care for them.
He bought over $400k worth of pigeons too…it’s a long story
He had fleets of luxury vehicles, a posse of prostitutes, and a 21-bedroom mansion.
He was known to spend over $240k month for entertainment and another $100k/month for Jewelry and clothes.
During his lifetime, Tyson reached the peaks of fame and fortune most of us mere mortals will never know or experience. He climbed from the gutter to the height of success. But even at the top of the world by the age of 20, he still had a darkness inside of him…
Watch Mike explain his incredible life story and lessons of gratitude from his personal experiences literally fighting for his life.
Taco Bell is the largest Mexican restaurant on the planet by volume. Here’s how they did it…
Taco Bell has been dominating Mexican fast food since the 1960s. They own over 7,000 locations consistently generating over $10 billion dollars in annual sales.
Watch the full story how or read the summary below.
First and foremost, Taco Bell wouldn’t be a thing without it’s founder, who knew how to spot a potential opportunity when he saw one.
A cook who served in WW2, Bell returned home to start a restaurant in San Bernardino CA. Inspired by the McDonald’s franchise, Bell copied the model. Literally, Taco Bell used to be called Bell’s Hamburgers, they originally sold cheeseburgers and hot dogs.
Until one day Glen added tacos to the menu, altering the course of taco history…
2. Taco Bell Single Handedly Introduced the World to Tacos
The second reason for Taco Bell’s now icon status, was their role in introducing tacos the American market.
After 14 years in the restaurant business and having gone through 5 different restaurants and concepts, Glen launch Taco Bell in March 21, 1962 in Downey CA.
At the time, most Americans had no clue what a taco was. When ordering, most customers asked for a “tay-ko”, simply because they simply had never heard of a taco. Kind of like the whole gyro “guyroh” thing…
And they obviously fell in love with them. Putting Taco Bell on the map.
“I always smile when I hear people say that they never had a taco until Taco Bell came to town”. – Glen Bell
3. Pepsi Gave Them a Shit Load of Money
Another reason for their success was their partnership deal with Pepsi.
In the 1970s Pepsi was expanding and looking to invest in new markets. They bought Pizza Hut for $315 million, giving them access to sell their sodas to customers dinning in the largest Pizza Chain on the planet up until that time. Pepsi wanted to saturate the Taco consumer market too. So they gave Glen a handsome $125 million for the right to sell Pepsi products at every Taco Bell.
Pepsi’s infusion of cash enabled the franchise to massively scale. They went from just under 1,000 locations in 1978 to nearly 7,000 by 1998. Meaning, almost every Taco Bell you’ve ever visited was started between the 80’s-90s Pepsi infused growth period.
4. Absolutely Bat-Shit Crazy But Catchy Menu Items…
While declaring to serve Mexican food, no one buys into that claim when it comes to Taco Bell. That’s because they have become famous for coming up with bat-shit crazy menu items.
The fourth key to the mega taco franchise model was their dedication to marketing. Especially standing out in crowded markets through their off the wall menu item.
Items like the Cheesy Gordita Crunch, the Mtn Dew Baja Taco Blast, their most successful product launch; the Crunch Wrap Supreme, and most recently the Doritos Locos Tacos. Or finally the rather nachos fries.
5. Taco Bell Excels at Marketing to Drunk People too…
Despite how much you want to hate them, Taco Bell continues to stay relevant across generations. They have a consistent track record of being customer focused and keeping their cost low. Something they have been promoting in their ads for decades…
One of their most successful marketing campaigns was “the forth meal of the day” commercials. After noticing a high influx in sales late at night (wink wink), the Bell starting promoting a “4th meal of the day”.
WATCH:
On a more serious note though, probably the biggest reason Taco Bell has been so success over the years has been their commitment to their original mission; “thinking outside the bun”. Mission accomplished…
Host of Dropping Bombs podcast and CEO of LightSpeed VT dropped a knowledge bomb on a recent episode of Dropping Bombs podcast. Host, Brad Lea commented on the importance of developing a personal brand for C-Suite Executives.
When talking about the importance of creating a personal brand, Brad stated:
“People don’t follow brands they follow people. So your personal brand is ultimately what’s going to tee up doing business.”
In short, Brad believes everyone should develop a personal Brand for their business, no matter what business you’re in.
With over a half million social followers and hundreds of thousands of monthly podcast downloads, Brad knows a thing or two about how to leverage a personal brand.
Here are Brad Lea’s tips on getting starting creating a digital brand presence.
Brad Lea’s Step By Step Advice to Create a Personal Brand:
Let the world know who you are
Get on the big 6 social media platforms and put yourself out there; share your thoughts, opinions, values, beliefs. Don’t just repeat what everyone else is saying.
Don’t be afraid to be polarizing, not for the sake of confrontation, but for the sake of confronting the elephant in the room as it relates to your industry.
But that can often be scary, that’s where tip #2 comes into play…
Don’t be afraid of what other people think
The biggest reason Brad says executives are not active on social is they worry too much about what other people think. Especially on social media where anyone can leave a comment or offer a difference of opinion.
Remember, not everyone will agree with you but that doesn’t matter. You’re goal is to connect with those who do.
As Brad says” “if you never feel the hate, you never feel the love.”
Now for the last and final tip.
Continue to push out content over time
While the actual amount of time will depend on your individual business and circumstances, for a small to medium-sized business, a strong content marketing strategy generally takes between six and nine months to yield real results.
These are just a few of the tips Brad Lea shared in a recent podcast episode. Watch the full clip below.
WATCH:
About Brad Lea:
Brad Lea is the founder of Lightspeed VT, the most advanced training platform on the market. Soon-to-be billionaire and host of the Dropping Bombs Podcast, Brad Lea built LightSpeed VT into a multi-million dollar global tech company from scratch.
As its Founder and CEO, his vision led to LightSpeed VT becoming the world’s leading interactive training system, a system that he’s proud to share with others. In addition to being a CEO, Brad is also the author of The Real Deal.
Brad has helped generate millions for countless companies and individuals, including heavy hitters Tony Robbins, Zig Ziglar, Grant Cardone, Tom Hopkins, World Series Poker, Top Chef, Chase Bank, and so much more. He’s also been featured in Forbes, The Huffington Post, Inc. Magazine, GCTV, and is a regular guest on several top-rated podcasts such as The $ales Podcast,Success is a Choice and The Inner Changemaker.
Content is king, everybody knows that. But what the hell does it mean?
The phrase “content is king”, came from an essay published in 1996 on the first page of Microsoft, by the soon to be self-made billionaire, Bill Gates.
In his essay, Gates publicly predicted what was predicated for the success of any person or business that wished to grow a business online.
Spoiler alert (it’s content). Here’s why…
Content is King – Summary From the 1996 Essay
“Content is where I expect much of the real money will be made on the Internet – just as it was in broadcasting.
“… the broad opportunities for most companies involve supplying information or entertainment.
No company is too small to participate.
I expect societies will see intense competition- and ample failure as well as success-in all categories of popular content.
Those who succeed will propel the Internet forward as a marketplace of ideas, experiences, and products – a literal marketplace of content.”
How to Compete in a Marketplace of Content?
It means that brands are turning to story telling to get the attention of their customer. It means that in order to rise above the noise we can’t be more noise.
You don’t want to promote content for the sake of creating content (God knows the world doesn’t need more content).
Don’t interrupt the content your customer is searching for. Create the content they are searching for.
List out the 5 biggest obstacles your customer faces (as they relate to your product or service). Then create content to solve that problem.
At the end of the day you just need to build a list of people that share the journey of solving that pain-point to achieve success…and up-sell to that list your solution.
It’s that simple, that hard, and that unavoidable.
“I like it, I love it, I want some more of it!” – Billy Ray Cyrus
If you’re into this topic get the full story below.
Want to learn the strategy to operate as a media company? We created a comprehensive overview, where I can teach you how to operate your business as a media brand in 32 pages.
Learn how to compete in a market place of content. Click the link below.
So, Twitter recently revealed a plan to remove one million fake bot accounts every, single day.
The company announced Wednesday that it will begin removing millions of accounts:
Bots
Inactive accounts from users’ follower numbers
Fake accounts
in all, the update will remove “tens of millions” of accounts from users’ follower number and impact around 6 percent of all follows on Twitter.
WATCH:
All of which begs the question: what the hell are Twitter bots?
What the Hell are Twitter Bots Exactly?
So, I looked it up and it turns out that Twitter bots are automated accounts that can do the exact same things as human beings do on Twitter. Except I picture them singing “I can do everything you can do- better,” while doing it.
For Example:
They can send out tweets, follow users, and even like and retweet postings by others. Which on the surface doesn’t sound nefarious, however in practice, that’s exactly what they are.
So What Are Bots Being Used For?
Spam bots can be programmed to drive traffic to a website for a product or service using fake accounts and reviews.
They can be used to spread political lies and promote messages. Or event disperse links to fake giveaways or financial scams.
Why is Twitter Removing Tens of Millions of Accounts?
After announcing his recent plans to acquire Twitter, Elon Musk said one of his priorities was to force the company to crack down on bots that promote scams involving cryptocurrencies.
Musk has asked Twitter’s executives to share more details on the company’s claim that it keeps the number of automated bots under 5%. Unless it can prove that bots represent less than 5% of the accounts being served ads on the platform, the $44 billion deal might… fly away.
Best Seller TV, the only show dedicated to covering today’s best-selling business books on C-Suite TV, is kicking off the new year by announcing a new episode featuring Mark Victor Hansen and Crystal Dwyer Hansen, authors of Ask! The Bridge From Your Dreams To Your Destiny.
The book is a guide to awaken the inate ability of every human being to ask questions. While kids are naturally inquisitive, Crystal says that “Over time, just through basic life rejections, people get shot down. That spirit of asking gets crushed out of them.” They say that asking is truly the only thing that has the ability to reveal what’s hidden in our lives and “that is powerful.”
Learning the magic of asking can be achieved by three equally important channels: ask yourself, ask others, ask God. The book is chock-full of personal anecdotes and tidbits capable of re-instilling our natural curiosity to ask questions. The genesis of the book, which is extremely relevant, is to go back to a time in our lives where we were unafraid to ask for everything we wanted. “It’s important for each of us to become master askers,” the Hansens said. That’s the main reason they wanted to bring this particular message to the world.
Mark Victor Hansen has authored many books, including the world-famous “Chicken Soup for the Soul” series. However, this is the first book he’s ever co-authored with his wife, Crystal Dwyer Hansen, a health and wellness author and entrepreneur in her own right. The Hansens were unsure about how their first foray into co-authoring would go, but according to Crystal, “It sort of fell into place kind of magically.” They discussed the framework of the book collectively, then each fell into their respective lanes of expertise, making collaboration a seamless process.
While everyone faces adversity, Mark Victor offers some sage advice, originated in his own hardship, including bankruptcy. He added, “I’ve always taken adversity and turn it into an advantage.” Out of this adversity, everyone can learn how to ask.
During the interview, they also covered the six destinies everyone has, a personal anecdote about their young grandson that directly correlates to the book’s themes, and a reminder that “one question can pivot your entire career.”
All episodes of Best Seller TV air on C-Suite TV and are hosted by TV personality, Taryn Winter Brill.
Best-selling author, speaker, and former Fortune 100 CMO Jeffrey Hayzlett created Best Seller TV to give top-tier business authors a forum for sharing thought-provoking insights, in-depth business analysis, and their compelling personal narratives.
“I’ve known Mark Victor for a number of years, and now his wife Crystal, and I can’t think of better people to kick off the new year with,” Hayzlett said. “They bring incredible insights as a result of their travels, speaking to people from all walks of life, and their life experiences. I’m positive our audience will find much needed inspiration in this interview, especially during these difficult times we’re experiencing.”
Best Seller TV, the only show dedicated to covering today’s best-selling business books on C-Suite TV, is announcing a new episode featuring Randy Gage, author of Radical Rebirth: Kill Off the Old You and Create a New Life.
Gage tells the tale of his troubled youth, which led him to become a keen student of human behavior and psychology, resulting in him writing this, his 14th, book. He sees the book as the culmination of all his work for the last 20 or 30 years and is aimed at those looking for professional and personal rebirth to become the highest possible version of themselves. It also encourages readers to take a look in the mirror, question their own premises and ask difficult questions to experience that radical rebirth.
Gage says he “prosecutes” the process of rebirthing and states that, “Your vision is created by your core foundational beliefs.” He highlights six main categories people form strong foundational beliefs to, stating that each foundational belief determines our vision, the vision determines our daily habits, and those habits determine the kind of life we’re going to create.
It was a very personal situation that led to his radical rebirth. The story, not included in the book, is about him writing his suicide journal two decades ago. He says it took writing this book to discover that in that situation it’s not necessary to kill yourself, but kill off the parts of you that you don’t like. The book serves as a tool to reverse engineer the process of ridding our subconscious with the parts of ourselves we’re not happy with.
He adds that the only “radical rebirth I’m doing these days is not because I have to kill this horrible part of myself that I don’t like but because I’m moving toward the me that I want to become.”
Gage argues that people should experience multiple rebirths through their lifespan. If they don’t, they’re not fully living, but merely existing. He describes multiple rebirths as a “wonderful thing” and these breakthroughs are possible when we are really willing to confront ourselves and call us on our own stuff.
All episodes of Best Seller TV air on C-Suite TV and are hosted by TV personality, Taryn Winter Brill.
Best-selling author, speaker, and former Fortune 100 CMO Jeffrey Hayzlett created Best Seller TV to give top-tier business authors a forum for sharing thought-provoking insights, in-depth business analysis, and their compelling personal narratives.
“I’ve known Randy for a while now and his insightfulness never fails to impress. This is a very candid interview that I think many people will identify with. It has been a very difficult year for me, so this will definitely resonate with many,” Hayzlett said. “Whether you’re a business leader, own a business or are simply looking to become a better version of yourself, this book – and interview, may provide some of those answers you’re looking for.”
