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Podcasting Made Easy: Simple Steps for Starting Your Show

 

 

How Much Does it Cost to Start and Run a Podcast?

The cost of starting and running a podcast can vary depending on various factors such as the equipment and hosting platform you choose. Here are some typical expenses to consider when starting a podcast:

  • Recording equipment: A basic microphone and headphones can cost around $100, but more advanced equipment can cost several hundred dollars.
  • Hosting platform: Some popular podcast hosting platforms are free, while others can cost around $20 per month or more.
  • Editing software: You can find free editing software or pay for more advanced options.
  • Other expenses: Depending on your needs, you may need to pay for things like soundproofing materials, music or sound effects, and marketing.

 

Do Podcasts Make Money?

Yes, podcasts can make money through various methods such as sponsorships, merchandise sales, and Patreon donations. However, it’s important to note that it can take time to build a large enough audience to generate significant income from a podcast.

 

How Do I Start a Podcast for Free?

Starting a podcast for free is possible with the right tools and resources. Here are some steps you can follow:

  1. Use a free hosting platform such as Anchor or SoundCloud.
  2. Record your podcast using your smartphone or free recording software like Audacity.
  3. Use free editing software like GarageBand or Audacity to edit your podcast.
  4. Promote your podcast on social media and other free channels.

 

How Do I Start a Podcast With No Experience?

Starting a podcast with no experience can be intimidating, but it’s possible with some preparation and research. Here are some steps to follow:

  1. Research and listen to other podcasts in your niche to get ideas and inspiration.
  2. Choose your topic and format.
  3. Invest in quality equipment and practice recording and editing.
  4. Plan out your episodes and schedule.
  5. Promote your podcast on social media and other channels.

 

How Long Should a Podcast Be for Beginners?

For beginners, it’s recommended to keep podcasts around 20-30 minutes to keep listeners engaged without overwhelming them with too much content.

Can You Start a Podcast With No Followers?

Yes, you can start a podcast with no followers, but it may take time to build an audience. Consistent promotion on social media and other channels can help attract listeners over time.

 

 

What are the Top 5 Things to Know Before Starting a Podcast?

  1. Choose your niche and format.
  2. Invest in quality equipment.
  3. Plan out your episodes and schedule.
  4. Promote your podcast on social media and other channels.
  5. Engage with your audience and listen to feedback.

 

Is it Still Worth Starting a Podcast?

Yes, podcasting is still a valuable medium for sharing information and building an audience. With the right approach and consistency, anyone can create a successful podcast.

 

Are Small Podcasts Profitable?

Small podcasts can be profitable, but it may take time and effort to build a large enough audience to generate significant income.

 

What is a Podcaster’s Salary?

A podcaster’s salary can vary greatly depending on factors such as the size of their audience, the number of sponsors, and the revenue streams they use. According to Glassdoor, the average salary for a podcast host in the United States is around $52,000 per year.

 

How Much Do Podcasts Make Per 1,000 Views?

The amount that podcasts make per 1,000 views varies depending on factors such as the advertiser and the audience demographics. On average, podcast advertising rates can range from $15 to $50 per 1,000 downloads.

 

Is a Podcast a Side Hustle?

Yes, podcasting can be a side hustle for those who have a passion for creating content and want to earn extra

For more information visit tylerhayzlett.com

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Accounting Capital Case Studies Economics Entrepreneurship Industries Investing News and Politics News and Politics Technology Wealth

Inside the FTX Scandal: A Shocking Look at Cryptocurrency’s Dark Side

 

The FTX Scandal Unraveled: How it Impacted the Cryptocurrency World…

Cryptocurrencies have come a long way since the creation of Bitcoin in 2009. Today, there are thousands of cryptocurrencies available, with a total market capitalization of over $2 trillion. However, with the rise of cryptocurrencies, there has also been an increase in scams and scandals. One such scandal that has rocked the cryptocurrency world is the FTX scandal. In this article, we will discuss the FTX scandal, how it impacted the cryptocurrency world, and what lessons can be learned from it.

What is FTX?

FTX is a cryptocurrency exchange that was founded in 2019 by Sam Bankman-Fried and Gary Wang. The exchange quickly gained popularity due to its advanced trading features, such as leverage and futures trading. In addition, FTX was known for its strong focus on user experience and customer support. By the end of 2020, FTX had become one of the largest cryptocurrency exchanges in the world.

 

Who is Sam Bankman Fried?

If you don’t know him, Sam Bankman-Fried is a computer scientist and entrepreneur. He is the founder and CEO of Alameda Research, a cryptocurrency trading firm, and FTX, a cryptocurrency derivatives exchange. He is also the founder of Alameda Charity, which provides grants to projects aimed at improving the cryptocurrency industry. Bankman-Fried is an outspoken advocate for the cryptocurrency industry and is well-known for his involvement in blockchain projects.

The FTX Scandal

In early 2021, the FTX scandal came to light. It was revealed that FTX had been engaging in wash trading, a form of market manipulation. Wash trading is the act of buying and selling the same asset simultaneously to create fake trading volume. This can deceive traders into thinking that there is more liquidity than there actually is, which can cause them to make trades that they wouldn’t have made otherwise.

The FTX scandal was particularly shocking because FTX was one of the most reputable cryptocurrency exchanges at the time. The exchange had built a strong reputation for being trustworthy and transparent, and had even received investments from prominent firms such as Binance and Coinbase.

Impact on the Cryptocurrency World

The FTX scandal had a significant impact on the cryptocurrency world. The news of the scandal caused FTX’s trading volume to plummet, and many traders withdrew their funds from the exchange. In addition, the scandal damaged the reputation of the entire cryptocurrency industry, which was already struggling with a perception problem due to its association with scams and illegal activities.

How Big Was the FTX Scandal?

As 4th largest crypto exchange, at one point FTX was values at an estimated $32B. The Wall Street Journal reports that Sam may have illegally taken about $10 billion in FTX customers’ funds for his trading firm. His company has collapsed and in additional to it’s default on $32b in debt, the FTX scandal caused $800b worth of crypto to leave the crypto market overnight.

Lessons Learned

The FTX scandal serves as a cautionary tale for cryptocurrency exchanges and traders alike. It highlights the importance of transparency and honesty in the cryptocurrency industry. Exchanges must be transparent about their trading practices, and traders must be wary of exchanges that engage in market manipulation.

In addition, the FTX scandal underscores the need for regulation in the cryptocurrency industry. While the industry has largely operated outside of traditional financial regulations, the FTX scandal shows that there is a need for greater oversight to prevent market manipulation and protect investors.

Conclusion

The FTX scandal was a significant event in the cryptocurrency world. It highlighted the importance of transparency, honesty, and regulation in the industry. While the scandal had a negative impact on FTX and the cryptocurrency industry as a whole, it also served as a wake-up call for the industry to address issues related to market manipulation and investor protection.

Here’s the bizarre story here…

WATCH:

https://www.youtube.com/watch?v=20BEJouWBgY

For more information visit tylerhayzlett.com

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Branding Entrepreneurship Growth Marketing Skills Uncategorized

WATCH:  Tips on How to Start And Grow a Personal Brand in 2023

 

Introduction:

In today’s digital age, creating a personal brand is more important than ever. People are no longer just buying products or services; they are buying into the people behind those products or services. This is why having a strong personal brand is crucial to success, whether you are an entrepreneur, executive, or employee.

 

What is a Personal Brand?

A personal brand is the perception that people have of you, based on the image you present to the world. It is how you are perceived by others, including your peers, clients, and competitors. Your personal brand is not just about what you do; it is also about who you are and how you communicate your values and beliefs.

 

Why is a Personal Brand Important?

Having a strong personal brand can help you stand out in a crowded market. It can also help you attract more clients, build trust and credibility, and increase your influence. A strong personal brand can also help you create more opportunities for yourself, whether it is getting a promotion, speaking engagements, or media coverage.

 

How to Build a Personal Brand

Building a personal brand takes time and effort, but the rewards are worth it. Here are some steps you can take to build a strong personal brand:

  1. Define Your Brand

The first step in building a personal brand is to define who you are and what you stand for. This includes identifying your values, strengths, and unique selling points. You should also think about your target audience and what they are looking for.

  1. Develop Your Story

Once you have defined your brand, it is time to develop your story. This is the narrative that you will use to communicate your brand to the world. Your story should be authentic, compelling, and memorable. It should also be tailored to your target audience.

  1. Build Your Online Presence

In today’s digital age, having a strong online presence is crucial to building a personal brand. This includes creating a website, blog, and social media profiles. You should also be active on relevant online communities and forums.

  1. Create Valuable Content

Creating valuable content is a key part of building a personal brand. This includes writing blog posts, creating videos, and sharing your expertise on social media. Your content should be informative, engaging, and relevant to your target audience.

  1. Engage with Your Audience

Engaging with your audience is crucial to building a strong personal brand. This includes responding to comments on your blog or social media posts, participating in online discussions, and attending events and conferences.

 

Conclusion

Building a strong personal brand takes time and effort, but the rewards are worth it. By following the steps outlined in this guide, you can create a personal brand that stands out in a crowded market. Remember to stay true to yourself, be authentic, and communicate your values and beliefs. With persistence and dedication, you can build a personal brand that helps you achieve your goals and creates more opportunities for yourself.

 

WATCH:

https://www.youtube.com/watch?v=1uTY6TaZC2g

For more information visit tylerhayzlett.com

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Advice Branding Entrepreneurship Leadership

C-Suite Network Chairman, Jeffrey Hayzlett, Launches New eBook, on How to THRIVE In a Recession

New eBook to focus on five key elements needed to thrive in a difficult economic climate and how to find opportunities in the midst of a crisis

New York, NY – April 4, 2023 — The C-Suite Network, the world’s most trusted network of C-Suite leaders, is announcing that Chairman Jeffrey Hayzlett is launching an eBook to provide other business leaders with a roadmap to thrive during a potential economic downturn. The eBook, titled “Never Waste a Good Crisis: Successful Strategies to Thrive in a Recession,” will also serve as a beacon for business leaders on how to find opportunities during difficult times and how they, too, can act as ‘business first responders’ for their teams and communities.

With almost three-quarters of Americans believing the country is already in a recession, it’s imperative that business leaders have a plan in place to guide their teams and put themselves in a position to help other leaders. If COVID taught us something is that the business community was not ready to withstand the global financial crisis that ensued. This time, we will be ready – armed with tools to implement before we’re in too deep.

“Back in March of 2020, I put a stake in the ground and became even more determined that we would be business first responders. I couldn’t sew a mask and I wasn’t a medical professional. Instead, I used the tools acquired throughout my career as former Fortune 100 CMO, a business owner, and an entrepreneur to help as many people (and businesses) as I could,” said Hayzlett. “This eBook is a continuation of those efforts. I was able to gain input and insights from some of the most notable financial minds and business owners – not just for the eBook but for my podcast and TV show, too.”

The eBook is only a part of a full-scale effort to get as many leaders and organizations as informed as possible in the event of a recession. In addition to the eBook, there will be a series of interviews on “All Business with Jeffrey Hayzlett” – both the podcast on C-Suite Radio and the television show on C-Suite TV, featuring luminaries such as Dr. Art Laffer, Danielle DiMartino-Booth, Mark Skousen, and futurist Daniel Burrus, among others.

“I’m excited about this project because it gives us the opportunity to help as many of our C-Suite Network members as possible – some of which are solopreneurs, and through the distribution of our podcast and TV show, we hope to reach a wider audience so we can together not just survive, but thrive, and reach the next level of success.”

For additional information about C-Suite Network, or to download your FREE copy of the eBook, go to: https://c-suitenetwork.com/.

# # #

 

About C-Suite Network

C-Suite Network is the world’s most trusted network of C-Suite leaders, with a focus on providing growth, development, and networking opportunities for business executives with titles of vice president and above. The C-Suite Network’s mission is to provide a peer community, networking events, relevant content, and services to support c-level executives and other entrepreneurs achieve professional success.

 

C-Suite Network offers invitation-only events as well as custom-tailored content through all its entities: C-Suite TV, C-Suite Radio, C-Suite Book Club, and C-Suite Network Advisors™. Learn more at www.c-suitenetwork.com, or connect on LinkedIn, Twitter and Facebook.

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Entrepreneurship Personal Development Women In Business

It’s My Prerogative – [Cloned #194597]

I’m working with a new client who reminded me our emotions could quickly and easily derail our goals. Mix your emotions together and you come up with a lethal cocktail.

“There are four emotions sure to undermine our goals:

fear, uncertainty, doubt, and shame.”

~Michael Hyatt

Seasons of life change often. Each season of life brings new events. Such as job change, divorce, sickness, or something else. Our emotions are then subjected to fear of the unknown, shame, uncertainty of our abilities, self-doubt, and acceptance.

Before respectively earning the title of Unstoppable DIVA, I did not speak. I would avoid social interaction. My colleagues just assumed I was anti-social. If I did attend a social event, I would have a glass of wine to relax my nerves.

An event that derailed my behavior, its called divorce. Initially it was embarrassing and the shame consumed me. My self doubt and fear of the unknown was too much to bear at times. Everyone was looking at me, they knew about me. Or so I thought.

Perspective

As I’ve come to learn, it’s human nature to have these feelings – these emotions. It doesn’t matter if I’m coaching corporate executives, entrepreneurs or speaking. These emotions are a common affliction.

There’s no manual or playbook telling us how to feel or behave. It’s our prerogative to make it up as we go along. The nerves of acceptance by clients when launching new products still creep up on me. When I speak I still get those butterflies in my belly. The truth is if you don’t feel that way, you’re clearly egocentric.

We will always endure these emotions it’s human nature. It keeps us real. Just don’t allow the emotions to derail your goals.

Realization

I came to realize when developing my programs I must focus on my audience. They want to know how I can help them, they’re not thinking about me. Everybody is infected by emotions at every season of life. When I realized I wasn’t alone in the divorcee club, I got out of my way, got out of my comfort zone and I felt better about me. The wart on my nose went away.

Socializing became enjoyable. Asking for dollars became enjoyable. Owning the title of UNSTOPPABLE DIVA became natural. I was stepping out and using my emotions to keep me on track to reach my goals.

Emotions could derail your goals. It’s up to you to keep your goals in perspective and overcome the negative influence around you. It’s your prerogative. Let’s Be Unstoppable Together.

Do you have questions or comments about the issues in today’s post, want to know how to apply them, or how to help others with them? If so, contact me at connie@pheiffgroup.com or CLICK HERE to schedule a 20-minute discovery call. I will be happy to discuss with you personally.

 

Categories
Entrepreneurship Leadership Personal Development

E=mc2 – The Formula for Detecting Exceptional Servant Leadership – Copy

In my chosen profession, I meet, interview, screen or coach more than 1200 executives and business leaders, annually. With a continuously expanding sample size that would be the envy of any statistical research project, I’ve observed some patterns that have been shared in prior posts.

One pattern has emerged that can be summarized in the most elegant of equations, authored by Albert Einstein but for this illustration adapted with a deliberate replacement value for the variables: E=mc2

(E)xceptional leadership points to the presence of (M)indfulness and (C)haracter, squared, to the second power. That second power, in practice, is Consistency.

Mindfulness, unquestionable Character and Consistency are the core attributes held sacred and deliberately practiced by servant leaders. They are devoted to these maxims of self-discipline to sharpen their skills for the purposeful intention of driving consistent outcomes for themselves and the organizations they lead. The presence of these consistent outcomes allows us to measure the value of their practice.

I recently met with a newly appointed CEO who was quick to throw the prior regime under the bus, suggesting, “they took that servant leadership thing too far.” Further discussion revealed his bias towards an autocratic leadership dogma. With a bit of research and reflection and a touch of mindfulness for good measure, this CEO may have recognized the consistency of positive results that generally flows from the stewardship of servant leaders. The origin of this pattern of positive results and the exceptional potential generated under such leaders can be traced back to the formula: E=mc2

The practice of Mindfulness offers a leader the clarity required to consume, assess and prioritize enormous levels of input – data, feedback, reports, trends and more – necessary to distill that which is most relevant for a team’s mission. When teams witness depth of Character that is authentic, never compromised by situation or context, they are more likely to put their trust and their full commitment into the collective cause towards organizational achievement. The leader that demonstrates Consistency of behavior and action, through both highs and lows, is the one that earns unwavering confidence and loyalty from their subordinates and constituents. Consistency, in a special way, is the purest measurement of trust. When we trust how, what and why a leader will act in any given situation, we are more likely to follow with conviction and give our very best towards the pursuit of achieving the vision set forth by that leader. Quite simply, a calm conviction develops in the presence of Consistency and this conviction often converts latent potential into measurable performance.

Whether you’re meeting a candidate for the first time, developing a new business partnership or considering an investment in a promising entrepreneur, consider the formula for detecting exceptional servant leadership and seek to understand deeply the value the other party assigns to each variable:

    • Do they value Mindfulness? Ask them to describe their practice of Mindfulness.
    • Ask them to provide an example of a time when their Character was put to the test and how they responded.
    • Prompt them to explain their routines and provide examples that allow you to assess for Consistency in their personal and professional cadence.

You will find these questions are equally effective when performing reference checks. Solicit from references their impressions of Mindfulness, Character and Consistency in candidates, entrepreneurs or leaders they may be sponsoring.

You can discard the clever questions you’ve learned or heard and effectively evaluate exceptional leadership potential with E=mc2. If you confirm these variables to your personal satisfaction, the foundation is present for exceptional leadership and the pursuit of exceptional results.

Categories
Entrepreneurship Growth Personal Development

Lost That Lovin’ Feelin’ For Business Or Career? It’s Time To Get It Back!

Lost That Lovin’ Feelin’ For Business Or Career? It’s Time To Get It Back!

By Kathleen Caldwell, Founder, C-Suite Network™ Women’s Coaching & Consulting Council™ & Women’s Success Accelerator™

“You’re trying hard not to show it.
But baby, baby I know it. You lost that lovin’ feelin’.
Whoa that lovin’ feelin’. You’ve lost that lovin’ feelin’,
Now it’s gone, gone, gone whoao- hoh.”

You know the song, “You’ve Lost That Lovin’ Feelin” performed by the Righteous Brothers and immortalized in the movie “Top Gun” where Tom Cruise sings it to woo Kelly McGillis. You’re probably humming the tune right now.

Lately, have you been finding it difficult to feel the love about your coaching, consulting business or career? “Love,” you say? “Well, I love my spouse, my kids, my favorite sports teams, French vanilla ice cream, but love my business? I am way too busy to love my business. I’ve got emails to answer!”

Loving your business and the work you do is the most important strategic advantage in business today. When people love their work, they are inspired, passionate and committed to excellence. In spite of a turbulent economy, employee and employer dissatisfaction is commonplace. We have all read the studies that less than half of the global workforce feels valued by their employer and a large percentage of employees intend to look for a new job within a year. These people at all levels of an organization dread going to work, are resigned that nothing will change and are livin’ for the weekend. If this describes you or a client of yours, it is possible to start feelin’ the love again and recapture the excitement in your business and career.

Your “Love Your Business Challenge” To Feel The Love Is A Three-Step Process:

Step 1: Take a trip down memory lane and remember when you first loved your work. You felt motivated and excited about going to work. Somewhere along the way, you started pressing the snooze button. Think back to the times when you were bright-eyed and enthusiastic about the massive learning curve that consumed you. Recall when you spent hours immersed in creating a new process or product and not even realized it; when you were energetic, passionate and having fun using your natural strengths and talents.
Remember the first days at your business and how much you enjoyed your clients or coworkers before you had them all “figured out.” You were naturally engaged in conversations about the limitless possibilities of your work, the team’s creative capacities and the company’s future. As corny as it sounds, love was present and palpable.
Write down your loving recollections, feelings and experiences. Remember the old saying, “A short pencil is better than a long memory!”

Step 2: Admit it. Like the song says, “You’ve lost that lovin’ feeling.”
Acknowledge what you’re feeling and do an analysis of where or when this happened. Were you ever tempted to chuck it all and start over in a new business or another company? Take a long, hard and honest look at the decisions you made then about your business, career, clients, co-workers and partners and your future career path. Who was wrong or right in the process (yourself included)? Are you holding on to old beliefs or behaviors that are no longer serving you?

Step 3: Change yourself and your circumstances will change. Begin to think and act as though you actually LOVE your business and career. Behave like a person deep in the throes of passion, follow the love in your business. Give up any resentments, disappointments, hopes or promises about how it was “supposed” to be?

Short pencil in hand; list what you are willing to start/stop/continue doing in order to get the love back again. Make the tough decisions; fire the clients that you are tolerating and don’t love. Leave the job you aren’t lovin’ or courageously reinvent the career that you have written off.
When love is present, there is compassion, forgiveness, appreciation and action. Finding renewed purpose and commitment will widen your view about your work and make a positive impact on your company, community, nation and the world. Yes, the world.

Create an environment that will support you in bringing the excitement back. Engage your mind, body, soul and feet; get moving and take action. Actively seek out communities of other business lovers. Watch out for the naysayers, cynics, doomsayers and the people that are “just getting by” in their professional lives. Study the most successful organizations and people in and out of your industry and see how they love the work they are doing. Construct a new Business Love Manifesto to declare your love to your employees, partners, clients and prospects. Remember that new eyes, ears and moving feet will guide you to new opportunities.

Declare your Business Love Wo-manifesto or Manifesto and share your experiences of renewed love, passion, admiration, puppy love about your business and career.
The positive effects of loving your business will transform the way you approach your daily living and the results you enjoy. My clients report that when they are more loving at work, they naturally have a more loving and rewarding family life.

Loving the work you do and being proud about the contributions you make will transform your life and your business. By engaging in the Love Your Business Challenge, you will create new and rewarding opportunities and have more fun along the way!

About Kathleen Caldwell

Kathleen Caldwell is the founder of C-Suite Network’s Women’s Coaching & Consulting Council™ and the Women’s Success Accelerator™, a highly successful program designed to guide and mentor women coaches, consultants, trusted advisors, experts, and THE Category Of One thought leaders in building six- and seven-figure freedom businesses. Through the power of groups, councils, and corporate coaching offers, she empowers women to expand their impact, influence, and income.

She is also the founder of Caldwell Consulting Group, LLC.™, a business strategy and peak performance consultancy dedicated to helping clients enhance profitability, sales performance, and competitive positioning while driving transformational growth.

For more information, Ms. Caldwell can be reached at https://tinyurl.com/KathleenCaldwellLinkedIn or 773.562.1061.

Copyright © 2000. Caldwell Consulting Group, LLC. All rights reserved.

Categories
Best Practices Culture Entrepreneurship Leadership Marketing

LinkedIn Is All About… [What?]

LinkedIn Is All About… [What?]

The large number of LinkedIn connection requests coming to me from people who promise to generate leads for me suggests that they think LinkedIn is all about leads. But from my perspective, most business owners already have sufficient leads. What they may lack is sufficient customers.

The problem, converting leads to into buyers, is actually one LinkedIn is well positioned to solve. That’s because LinkedIn is all about relationships.

LinkedIn Is All About RELATIONSHIPS

I can hear the pushback now. “What?! I have thousands of connections on LinkedIn but very few relationships.”

I grant that is true for most of us. But the infrastructure and the tools available through LinkedIn can be used to move someone along from awareness to a sense of camaraderie – and perhaps eventually toward an interest in our services or products. Nothing happens without your commitment to make it so, however. Cultivating relationships requires an investment of your time and attention. It doesn’t happen through automatic canned messages and responses.

Cultivating Relationships

Starting out on the right foot

It’s hard to cultivate a relationship with someone to whom you haven’t yet bothered to say hello. If you send me a robo connection request (i.e. a request without personalization), how interested will I be in getting to know you? I may accept your connection request merely because your profile doesn’t alarm me and your connections will expand my network, but I’m not likely to spend time interacting with you.

Going the other way, if I ask you to connect with me but fail to follow up with any message after you accept, it’s hard to imagine that I’ve built the foundation for friendship. You should greet your new connections authentically and invite a response by asking a question.

Is it essential that we exchange niceties with each connection? No. Only with the people who really interest us — the people whose profile, job title, or something else about them catches our eye and resonates with us. Forming relationships should be a joyous endeavor, not drudgery.

Don’t sell

Selling in our connection invitation or right after we connect is not a winning proposition. There is no bigger turnoff than pushy sales talk without a prior relationship. Never assume that because someone has accepted your invitation to connect that they’ve agreed to be sold to. Sales and referrals flow when you are top of mind, you have demonstrated value over time, and your connection either experiences a problem that is perfect for you to solve or they know someone who they think needs what you are offering.

Relation-building strategies

  1. Engage online. When commenting on someone’s posts, add real value to the person whose post you are commenting on, to others reading it, and to yourself. Note that neither a LIKE alone nor a comment under 5 words are considered by the LinkedIn algorithm to be “engagement.”
  2. In your own posts, focus on adding value. Will your post add value to others and yourself?
  3. Endorse skills. On your connection’s profile, identify three skills that you can vouch for and endorse them for those skills. Why not more? This is an attention-getting strategy you may want to use several times.
  4. Use the “tag” function when you mention a person’s name online. They receive an email message from LinkedIn that they have been mentioned in a post. This assures that they will notice your kind mention of them and provides an opportunity for them to respond if they choose to do so.
  5. Use LinkedIn’s messaging function to communicate with people (but only if they are active daily on the LI platform). When you use LinkedIn for sending a note to an individual, your message features your LinkedIn headshot, an important part of your brand.
  6. Send an article via LinkedIn message to a person likely to appreciate it. This shows that you are thinking of them and that you’re paying attention to the kinds of content they may find valuable. Don’t send the article to several people adding their names to the same message. When you do that, you’ve created a group and everyone who responds will automatically be communicating to everyone in the group.
  7. Be helpful because it’s the right thing to do, not because you expect quid pro quo. Eventually all the positivity you’re sending into the world will find its way back to you.

LinkedIn is all about relationships. Remember that relationships emerge through your investment of time and attention. Use LinkedIn’s functionality and these strategies to effectively engage, add value, grow your sphere of influence – and build relationships.

To your success!

Named one of six top branding experts in 2022 by The American Reporter, over the past ten years, I’ve helped countless C-level clients use LinkedIn to frame conversations, impress customers, and introduce themselves before their first conversation takes place. If you are a C-suite executive or senior leader, I can make this easy for you. Based on my knowledge of how LinkedIn works and how people respond to what they see there, I can ensure everything is ready and your profile conveys exactly the message and impression you’re aiming for. Let me help you attract the talent you want to hire, increase your visibility and influence, and steer your career.

Contact me through my website https://carolkaemmerer.com for:

  • Executive one-on-one assistance with your online brand
  • Professional speaking engagements on personal brand and LinkedIn
  • An autographed copy of my book, LinkedIn for the Savvy Executive-2ndEdition
  • My self-paced, online course
  • To receive my articles in your email mailbox monthly

 

My award-winning book, LinkedIn for the Savvy Executive-2nd Edition received BookAuthority’s “Best LinkedIn Books

of All Time” award, and was named one of the “Top 100+ Best Business Books” by The C-Suite Network, and is an International Book Awards winner. For your author-inscribed and signed book or for quantity discounts, order at: https://carolkaemmerer.com/books

 

Other Articles by Carol Kaemmerer

What Can a Sales Conversation Teach You About How to Write Your LinkedIn ABOUT Section?

Your Most Powerful 220 Characters: If You Haven’t Customized Your LinkedIn Headline, You’re Missing Out

Strategic Engagement on LinkedIn: How to Become Top of Mind for Right-for-You Opportunities

Three Misconceptions About LinkedIn that Could Be Hurting You

What is a Personal Branding Expert? …And Do You Need One?

Why Senior Leaders Need a Strong Brand NOW — And Why It’s In their Company’s Best Interest to See That They Get One

7 Ways to Elevate Your Online Brand So You Can Love Your LinkedIn Profile

What is a Personal Brand – And How Can You Take Charge of Yours?

Twelve Changes You Can Make in About an Hour to Improve Your LinkedIn Profile

Why Is My LinkedIn Profile Getting So Few Views?

How Can LinkedIn Be Part of Your Company’s Strategy for Responding to the Great Resignation?

Is Your LinkedIn Profile Missing the Mark?

Comfortable in Your Job? Uncomfortable Life Lessons to Safeguard Your Career

How to Be Found on LinkedIn: Ten Top Strategies to Rank Well on a LinkedIn Keyword Search

Why Are You Playing Small on LinkedIn?

If You’re Not “Writing to the Margins” on LinkedIn, You’re Missing Out

Don’t Be Hooked Through a Big Phish: Recognize and Avoid Phishing Scams on LinkedIn:

A Small Omission That Undermines Your Credibility on LinkedIn

“Tell Me More…” — On LinkedIn

What is Your Poor LinkedIn Profile Costing You?

C-Suite Executives: Stop Hiding Online

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Entrepreneurship Growth Wealth

Why Incorporate Or Form An LLC?

Over the last 25 years people have asked me what the benefits are of setting up a Corporation or an LLC. I always say, there are a lot of reasons to form one but let me go over the five primary reasons.

  1. Liability Protection: This means that you and your personal assets are separated from any liability that can affect your Company. Yes, insurance is always a first line of defense, however if someone claims negligence or punitive damages, insurance will always find a way to not get involved or remove themselves from the equation, so they do not have to pay. This means that the liability falls through to the business. If you do not have a properly structured Corporation or LLC, this means that you the Proprietor would assume the liability. Should this be a lawsuit situation, that means your personal assets and business assets would all be considered one and could be seized in the event a Judgment is achieved by said Creditor.
  2. Tax Savings: I hear this all the time, “My CPA said not to incorporate or form an LLC until I am making over $50k.” If you are looking to build a successful business, you need to incorporate or form an LLC now. Operating your business or investments as a Sole Proprietor gives you very limited deductions, roughly about 15-30 different deductions on your Schedule C. Whereas, if you use a Corporation or LLC, the IRS Corporate Tax Code is comprised of 81,000 pages, which equates to 233-305 different deductions you can take advantage of that will not only allow you more use of your money upfront, but also reduce your tax payment to whom I like to call our silent partner, “Uncle Sam.” As a Sole Proprietor you are also subject to Self-Employment Taxes if you are in an active business which is equivalent to 15.3% of your hard-earned money. So just know that you will not only pay Federal Income Tax, but State Income Tax and the Self-Employment Tax. This all could add up to 40%-45% of your revenue. When the government talks about taxing the rich, they are talking about W2 wage earners and Sole Proprietors. As the old saying goes, “The more money you make personally, the more money they, (the IRS & State) take.” As a Corporation or LLC, you can play the “game” by the rules that the IRS wants no one to know about.
  3. Protection against Creditors: What does this mean? Let us say you were operating as a Sole Proprietor and had a liability issue that resulted in a judgment or you went through a marital dissolution and your “Creditors” kept coming after every asset you acquire. If you establish a Corporation or LLC, you can limit the amount of how much the Creditors could take. They can only garnish what you draw personally but cannot attack the Corporation or LLC since it was not involved in the previous liability issue. This would be like someone going after your employer if you personally had a liability issue.
  4. Can build its own Credit Score: Corporations and LLCs have the ability to build their own separate credit from you. This will allow you to double if not triple your borrowing ability depending on whether you have one Company or three. This allows you to keep your personal FICO score up & Debt To Income Ratio down since you are not the only credit profile being used. Building credit immediately in your business is essential to not only maintain cashflow but to also build up the credit history of the Company to show that it can manage and sustain debt without you the Principle personally guaranteeing everything.
  5. Estate Planning: If you are looking to build your business to either sell or pass it on to the next generation, you need to form a Corporation or LLC. Corporations and LLCs have perpetual existence which means they do not die; they simply get a new President or Member. When you have a properly structured Corporation or LLC, you will receive a Record Book which contains Ownership Certificates. Once these are issued to your Family Trust, the Company becomes part of your estate plan which allows your estate including the Company to by-pass probate, should something happen to the owners. This is how you create true Generational Wealth.

 

If these five primary reasons do not explain to you why you should setup a Corporation or LLC right now, I encourage you to contact my office at 775-384-8124 or send an email to contact@controllersltd.com to schedule a time to speak with my Senior Strategists. We look forward to speaking with you and assisting you in building a more profitable & protected future!

Much Success,

Scott L. Arden, CEO
Controllers, Ltd.

Categories
Entrepreneurship

Having A Corporation Or LLC Is Only Beneficial When Used Correctly

Making the right choice when it comes to setting up a Corporation or LLC is crucial. What is even more critical is giving these entities substance. I hear from a lot of people that I talk to that they were told to setup an LLC, but they are not really sure why, or the benefits they are supposed to receive. Setting up the right entity is imperative because the last thing you want to find out is that you are in the wrong entity and must go back and cleanup/restructure the business, or even worse lose everything you have worked hard for.

With the litigation explosion in today’s society at an all-time high, it is important to have the proper entity setup for liability protection of both personal and business assets. Having a Corporation or LLC is great if you are using it correctly. When I speak to Business Owners and Entrepreneurs throughout the nation about their entity structures there is one common thing that most people overlook, the Minutes and Resolutions. They either do not know how to do it, or they are told that they should form an LLC and are advised that they are easier to use, and you do not have the same compliance requirements as a Corporation. These people have been misinformed by their professionals or friends and are led down a path that can cause serious havoc on their businesses and personal assets.

One example is my firm had a client come to us after an awfully bad situation arose within his business. I will just call this client “Jim.”  Jim has a large construction company who built a custom home for one of our ex-vice presidents in Wyoming. Jim’s company was setup as a Corporation. He had one of the most prestigious CPA firms in the nation and has the most pristine financials. He received a notice of an Audit from the IRS. Jim, knowing that he had a Corporation structured and his financials were in order, was greatly confident that he would prevail in this Audit.

On the day of the Audit, Jim walked into the IRS building with his CPA in tow. Feeling very confident that he was going to overcome, he walked in very proudly and placed all of his documents on the revenue agent’s desk. The first question the revenue agent asked was if he could see the company’s documentation. Jim pushed the financials across the desk to the revenue agent, the revenue agent pushed them back and asked for his Corporate Records. Jim, having a nice fancy corporate book, pushed it across the table. The revenue agent opened the corporate book only to find that Jim had only completed the initial Minutes and Resolutions, had issued himself ownership and had then closed his book. He never kept any documentation (i.e., Minutes and Resolutions) past the initial meeting. The revenue agent closed the corporate book, pushed it back across the table and said, “I now know what I am dealing with, a Sole Proprietorship.” He asked Jim for the financials again. He noticed that Jim had taken advantage of over $250,000.00 in Corporate Deductions over the course of the 3-year Audit. But, because Jim had not treated the entity as a Separate Corporation and more of what would be considered “Alter-ego,” Jim was not entitled to these deductions as a Sole Proprietor. His penalty was to pay the taxes on the $250,000.00 and he was penalized to the tune of 45%. This does not only happen in Audit situations, but this also happens if there is ever any kind of liability issue against the business. If this were a lawsuit, Jim would have lost everything he and his wife had worked so extremely hard to obtain and pass on to their children to create generational wealth.

Jim is now a client of mine and is in full compliance. You see, the Government, Courts, IRS, etc., allow us as business owners to reconstruct documentation based upon recollection. This does not mean we are back dating documents. Back dating is 100% illegal. However, reconstruction is fully admissible.

With all that being said, the definition of a Corporation/LLC is:  It is an artificial person created by law. It can do anything you want it to do but think and speak for itself. This means that you, the Shareholder, must keep Minutes and Resolutions which are essentially giving the company the voice and thought process not only to defend itself, but also to defend its owners. Minutes and Resolutions are required by law. Now, I know a lot of people will tell you that an LLC does not have to have Minutes or Resolutions. This is absolutely incorrect! Minutes and Resolutions are what proves that you and the company are completely separate. If anyone tells you this about an LLC, they are misinforming you. Should the company ever be challenged in a Lawsuit, Audit, Contract Dispute, etc., the very first set of documents any Judge, Revenue Agent or Arbitrator would look at are the Minutes and Resolutions. They do this to determine whether you have been treating the company completely separate or simply just as an alter ego of you, the principles. If there are no Minutes or Resolutions which gives the company substance, the company will be set aside, essentially the piercing of the Corporate Veil, and all liability will fall through to the Shareholders/Members, where personal assets can now be affected by liability against the business. I cannot stress enough about the importance of Corporate Formalities. Do not freak out! There is a Solution! My firm, Controllers, Ltd., can help you reconstruct the Minutes and Resolutions to bring your company back into Compliance, with our Compliance & Strategy coaching program. Give us a call today at 866-786-3462 or send us an email to: contact@controllersltd.com. We look forward to speaking with you!

My name is Scott L. Arden, CEO of Controllers, Ltd., in Reno, NV. I have     been in the Asset Protection and Estate Planning industry for over 24 years and have helped thousands of business owners and Entrepreneurs throughout the country clean up the messes their families and professionals have gotten them into based upon misinformation or by simply forming a Corporation or LLC themselves and not knowing what to do next.