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Month: October 2021

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Culture Growth Health and Wellness

How To Teach Your Child Good Sportsmanship

Have you heard of Ivan Fernandez?

Ivan is a Spanish cross country runner who has competed internationally in several long-distance running events.

He entered the global spotlight in 2013, not for winning a race—but for coming in second place.

During the race, Ivan was running behind Kenyan runner Abel Mutai. Abel was almost at the finish line when he became confused by some of the signage. He thought he had already won, so he stopped running.

Ivan was right behind him, and when he realized what was going on, he tried to yell to Abel to keep going.

Abel, however, didn’t understand Spanish. So Ivan took hold of Abel and pushed him to the finish line before crossing it himself.

After the race, a journalist asked Ivan why he did what he did. After all, he could have won the race. Ivan responded that there would be no honor in winning that medal. “What would my mother think of that?” he said.

Ivan Fernandez was a grown man at the time of this race. He wasn’t going home to his mother, who would punish him if he behaved in a less sportsmanlike fashion that day.

Nevertheless, when he choose kindness over his own competitive drive, he was thinking of his mom and all that she had taught him.

Talk about a parenting win!

 

Modeling Empathy with Your Child

We’re all trying to raise compassionate children. But there’s no playbook for all of life’s unexpected little situations that ask us to respond with empathy.

I’m sure Ivan’s mother never sat him down and said, “If you’re ever running an international race and the first place winner seems to think the race ended, the right thing to do would be to push him to the finish line and take second place.”

So how can you ensure that your child understands that sort of empathy and knows how to apply it from now through adulthood? The answer is simple: model it in your everyday life.

 

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Your child may not be running international races. . . yet! But maybe they play on local sports teams, or compete in a dance troupe, or take piano lessons. It’s important to help them understand that winning first place isn’t what’s most important.

This isn’t to say you can’t congratulate your child for a job well done. As a supportive parent, you want to share that joy with them. But, when you’re talking with them about their games or competitions, don’t let your dialogue focus on points scored or medals won.

 

Try saying, “It was so amazing how your teammate helped someone up after they fell.”

Or, “I noticed you cheering everyone on from the bench. That’s a big reason why you’re such a great teammate!”

And so on.

 

Fostering a Healthy Competitive Spirit  

 

If you have a child who is competitive, that’s great! Having a competitive side is a great tool for success. After all, Ivan Fernandez didn’t get to the point of running an international race without a competitive spirit.

But here’s the difference: Ivan knows that competition isn’t everything. He knows that there’s no honor in winning a medal because the first place runner got confused.

Teach your child that winning isn’t about dominating someone else. It’s about how they feel on the inside.

Keep in mind that lessons about empathy and competition don’t just take place on the sports field or in the dance studio. They can also occur while you’re playing board games, talking about current events, or simply navigating human relationships in general.

It’s always a good time to model empathy.

 

Love and Blessings,

Katherine

 

P.S. Scan the QR code below for a Needs Assessment Analysis!

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Categories
Growth Operations Personal Development

Customer Service Essentials for Food Service Workers

As we recover from the pandemic, restaurants of all kinds are paying special attention to keeping their patrons safe and healthy. Of course, they should be doing everything they can.

But at the same time, those businesses cannot overlook the need to provide excellent customer service. If anything, providing top-notch service has become even more important in a time when clients are feeling insecure about returning to restaurants, even coffee bars and food concessions of all kinds.

Why do your food-service employees need good customer service skills? It is because there is wisdom in the old saying, “You never get a second chance to make a good first impression.” Unfortunately, the opposite is also true – where food is concerned, you never get a second chance to correct a bad first impression. Customers who have had negative experiences will not come back, will say negative things about you to potential customers, and will post negative reviews online. The damage can be hard to undo.

Food service workers are a critical, front-line point of contact between your business and your customers and clients. And that is true if your employees are waiters in your restaurant, attendants who oversee a breakfast room in your hotel, staffers who whip up specialty blender drinks in a juice bar in your health club, or drivers who deliver food to your customers’ homes.

It takes exceptional food service workers to make a great impression on your clients and customers. And because few people are born with great natural customer-service skills, your training program should cover these essentials:

  • A positive and energetic attitude. Some individuals naturally possess great personalities, but such people are rare. And even if you are lucky enough to be training people who do, their skills can still be improved through training. Your trainers should be energetic presenters who model the kind of attitude that you want your trainees to project. And your training materials – no matter if they are delivered in a classroom, in a computerized training room, or on tablets or smartphones – should be engaging, positive, and upbeat. Bright graphics, interactive quizzes, and embedded videos can go a long way toward cultivating the right attitude in your trainees.
  • Specific skills to greet customers. All your food service workers should be trained to make eye contact with arriving customers and to welcome them enthusiastically with the right words (“good morning,” “good afternoon,” “good evening,” or just an energetic “hello!”). They might also need to learn to deliver standardized company-specific greetings (“Good evening and welcome to John’s Pub”) in an assured and polished way.
  • All people who work with or around food need to hit this target. Clean hair, hands, and clothing are essential, and your training should reinforce your specific expectations and required cleanliness routines. We will explore this topic in greater depth in the later chapters of this special report.
  • An appropriate appearance. Your requirements will vary according to the nature of your foodservice or restaurant and of the job. If you operate an upscale restaurant, the hosts and hostesses who greet patrons need to dress fashionably – and possibly elegantly. If you are training workers for the food concession in a health club or spa, they can dress in a way that is similar to your patrons or in branded apparel. If you operate a restaurant that has a bar on its premises, your bar staff should understand exactly what you consider appropriate to wear and what you do not. Training is the place to spell out all the specifics.
  • Multitasking skills. Foodservice workers often face the challenge of serving multiple clients and, at the same time, making each of them feel that they are experiencing excellent personal service. This is true in a restaurant where waiters and waitresses serve three, four, five tables or more at the same time, but equally true in more foodservice settings than you might expect. If you are training baristas for a coffee bar, for example, they should understand how to make multiple patrons feel well served while they are placing orders, waiting for their orders to be delivered, and while other patrons’ orders are being taken and filled. Dealing with customers in such settings requires specific people skills that can be taught in training.
  • Stress management. Let’s face it – virtually all restaurant and foodservice jobs are stressful. You need workers who know how to stay composed when they are multitasking, handling the complex tasks of preparing and serving food and sometimes dealing with displeased customers. That is why your training programs should teach specific skills for coping with stress on the job.

 

Categories
Growth Leadership Personal Development

Why A Blue and Yellow Can Is In the Memory Making Business – Lessons From WD-40 CEO, Garry Ridge

WD-40.

I don’t even have to say anything else.

Perhaps you remember the blue and yellow can. Maybe the smell reminds you of a specific time and place. Or maybe you needed it to get yourself out of a sticky situation.

“We exist to create positive, lasting memories solving problems in factories, homes, and workshops around the world,” WD-40 CEO, Garry Ridge, said during a recent C-Suite Network Digital Discussion. “There’s nothing better in the world, or in life, in a positive lasting memory, and that’s what the product delivers.”

I remember when my wife’s uncle Dick used WD-40 to “freshen up” the paint job on his Mercedes. He wiped the whole car down with WD-40. It looked great until he drove it on South Dakota’s dirt roads. One of the many uses of WD-40 is taking tar and road grime off vehicles. But, unfortunately, it attracted more dirt to uncle Dick’s car.

 

Memories are the Mission

While you may have memories of using WD-40, you don’t think of WD-40 as being in the memories business. Garry would disagree.

“I meet someone they’d say ‘what do you do?’ I say ‘I work for WD-40’ and without doubt, nine out of 10 times the first words out of their mouth was ‘I remember when WD-40…’ or working with my granddad on the farm with WD-40 or remember fixing my bike or I remember where I got brownie points from my wife because I use WD-40 to make myself a hero,” Garry said. “We’re in the memories business. That’s what we do every day.”

Those memories aren’t just limited to the workshop. They’re made at the company’s corporate headquarters in San Diego, CA as well. The memories made at work are all part of the company’s shared values of doing the right thing and creating positive lasting memories in all relationships.

“We call ourselves a tribe, not a team,” Garry said. “Our promise is a group of people that come together to protect and feed each other, which is so important. We value making (the world) better than it is today. We value excelling as individuals and thriving as a tribe.”

 

The Power of “How To”

I’ve already gotten you to start thinking of WD-40 as a memory maker. So, let’s go a step further — WD-40 is also a media company. They had more than 1.2 billion impressions globally over the past year. While Garry admits a lot of that is due to the pandemic keeping people indoors, his tribe laid the groundwork for this surge a while ago.

“Sometimes, you’re lucky. Sometimes you’re smart,” Garry said. “About six years ago, before COVID, we made a decision to substantially increase our investment in increasing our digital IQ. When the world kind of turned off the switch, we were there.”

WD-40 was there in a big way. Their website is home to more than product information and social media posts about the products. There’s a library of how-to videos covering everything from lubricating emergency brake cables, to removing crayon scribbles from the wall. WD-40 also maintains several YouTube channels broken down into categories with even more tips and tricks. Since the do-it-yourself world knows no borders, WD-40 created YouTube channels catering to Brazilian and Latin American customers.

There’s so much going on inside that blue and yellow can; you’ll never look at it the same way again.  Listen to the full interview here:

Want to Build an Audience to Sell to Like WD-40?

To stand out in today’s digital economy, you’re going to need to find ways to make your brand stand out and attract traffic. You’re going to need to take your signature product and create content to attract an audience to sell to (just like WD-40 does).

Want to learn the strategy to operate as a media company? We created a comprehensive overview where C-Suite Network Chief Marketing Officer, Tyler Hayzlett, can teach you how to run your business as a media brand in 32 pages.  Learn how to compete in a marketplace full of content. Click the link below.

Download a copy HERE

 

Categories
Best Practices Entrepreneurship Personal Development Technology

Corporate CPR: Interview with Dan Prince, Software Development Leader

Dan Prince is a life-long technologist and expert in the modern software development lifecycle.

He’s the founder and CEO of Illumisoft, a custom software development company that provides healthcare solutions with a human-centered approach. He’s also a team player that opts for simplicity over perfection, and people over processes. 

In our interview today, Dan and I discussed the importance of building strong relationships with clients in order to truly understand their needs. And with customer satisfaction as a key indicator of how effective your business processes are, Dan and his team always conduct an analysis at the end of projects in order to learn and grow from their experiences. 

Connect with Dan. 

Website

LinkedIn

Twitter

 

View the full episode here.

Categories
Culture Growth Health and Wellness Human Resources Leadership

Are You Raising a Spoiled Child?

When your child is giving you a particularly rough time, you might be tempted to compare them to the infamous Veruca Salt:

In the beloved children’s book Charlie and the Chocolate Factory, Veruca Salt embodies the cautionary tale of a spoiled child. One pony is not enough — she wants another one. As the Oompa Loompas sing:

Who do you blame when your kid is a brat?

Pampered and spoiled like a Siamese cat?

Blaming the kids is a lion of shame

You know exactly who’s to blame:

The mother and the father

Yikes!

Many parents I work with are very concerned about somehow turning their kids rotten. But can being generous or indulgent to our kids really affect them negatively?

In order to tackle the issue of “spoiled kids,” we need to deconstruct the idea of a spoiled child. Here are some of the beliefs that often give parents the wrong impression about their own children:

  1. Children are inherently bad. When a child has a strong reaction to not getting their way — stomping, crying, screaming or giving you a whole lotta attitude — a parent will often reflexively call them ungrateful, disrespectful, or even spoiled rotten. While this behaviour is something parents should consciously address, calling a kid spoiled feeds the notion that kids are somehow evil in nature, which is absolutely untrue!
  2. The myth that kids + money = spoiled. Parents across varying income brackets, refuse to let their kids handle their own money because they’re afraid their kids will make bad choices or end up “spoiled.” On the contrary, allowing your kids some autonomy over their money can actually teach them valuable lessons about handling their finances in a healthy manner! Yes, they may make mistakes and spend some of their cash on a frivolous purchase — but that’s how they learn. Children are worthy of our trust and will only mirror what we teach them.
  3. Children will take advantage of your generosity. Again, are our kids human beings we love or little gremlins out to get us?! Children respond to what they receive from their caregivers. If we shower them with love, they’ll learn to shower others with love in return. Of course, parents need to understand that sometimes loving your kid means helping them set boundaries! Being truly generous means you know when something is no longer good for your child (i.e. too much candy, too much screen time, etc.) — and helping them hone healthier habits.

So what can we do to raise empathetic, loving children?

  • Cultivate an environment of gratitude. An attitude of gratitude starts with you. Make it a habit to go around the dinner table and ask everyone to name one thing they’re grateful for.
  • Expose your kids to different perspectives. If you’re worried that your kids might grow up entitled, expose them to different cultures and backgrounds. Understanding unfamiliar mindsets and upbringings is crucial to developing empathy in children.
  • Encourage them to give. Finally, let them experience firsthand the fulfillment and joy of giving. Ask them to make cards or cookies for friends or family, or have them help you drop off items for donation at a local charity.

Showering your child with love and real generosity cannot bring them harm. If you model healthy, generous, and loving behavior to your children, you’re doing the best thing you can for them: helping them grow up to be healthy, generous, and loving in turn.

Categories
Best Practices Entrepreneurship Human Resources Management Negotiations Sales Skills Women In Business

“Bargaining Power Dynamics Beware How To Triumph In Negotiations” – Negotiation Insights

“To enhance your bargaining power in a negotiation, you must know your power source.” -Greg Williams, The Master Negotiator & Body Language Expert (Click to Tweet)    Click here to get the book!

 

“Bargaining Power Dynamics Beware How To Triumph In Negotiations”

 

People don’t realize they’re always negotiating.

Bargaining power in negotiations can be elusive. In part, that is due to the shifting dynamics that occur. There are also the ever-changing perspectives that negotiators have per their interests versus their position.

So, with fluctuating dynamics altering a negotiator’s viewpoint throughout a negotiation, how might you enhance your efforts to increase your bargaining power? The answer to that question may not be that elusive.

Once you begin using the following negotiation techniques, you will increase your bargaining power. And your negotiation dynamics will allow you to triumph in more of the negotiation sessions in which you find yourself.

Click here to discover more!

Remember, you’re always negotiating!

 

Listen to Greg’s podcasts at https://megaphone.link/CSN6318246585  Once there, double click on the one you would like to hear.

 

After reading this article, what are you thinking? I’d like to know. Reach me at Greg@TheMasterNegotiator.com

 

To receive weekly free 5-minute sneak peeks into the brilliant techniques offered by Greg, click here

https://www.themasternegotiator.com/negotiation-speaker/   and sign up at the bottom of the page

 

 

 

 

 

Categories
Growth Personal Development Technology

Should I Spy On My Child?

As the world becomes more technologically advanced, it’s getting easier than ever to invade each other’s privacy.

 

Features like location sharing combined with our phones’ ability to store every thought, post, or message we send make it possible to know what people are doing, thinking, or feeling at any given moment.

 

This gradual erosion of privacy has obvious implications for raising children—especially older kids and teenagers. Years ago, parents may have been able to glean information about their kids by eavesdropping on phone calls or searching their rooms. But nowadays, there’s a digital footprint for nearly everything.

Snooping on your kids can be tempting, especially when you feel out of the loop or have concerns about them, but is it ever an appropriate thing to do? Let’s talk about it.

 

What Feeds Parents’ Urge to Invade Their Children’s Privacy?

 

It’s natural for parents to worry about their kids. But there are times when those worries might feel more urgent. For example, maybe your teen seems more quiet or detached than usual, or they’ve started hanging out with a new group of friends who rub you the wrong way. You just wish they’d offer up more information so you could breathe a little easier.

 

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Nancy Darling, a psychology professor at Oberlin who has been studying adolescents for over 30 years, makes a distinction between routine disclosure and self-disclosure in parent/child relationships.

 

 

 

Routine disclosure covers the information that’s necessary for parents to do their jobs, like who their child will be with, where they’re going, and what time they’ll be home. On the other hand, self-disclosure covers less critical information, such as what a child talks about when they’re with friends.

 

The urge to invade privacy may appear when your child isn’t disclosing information in the way you feel is necessary.

 

But the reality is that parents and children are likely to disagree about what counts as a routine disclosure versus a self-disclosure. So it’s important to have an open dialogue with your kid so everyone is on the same page and can create shared boundaries and expectations.

 

You should both come to an agreement on what constitutes critical information and why you need to know it versus what your child can keep to themselves.

 

Including your child in these conversations gives them a sense of autonomy and choice and makes them less likely to feel that the questions you do ask are invading their privacy.

 

What Happens When Parents Invade Their Children’s Privacy? 

Once you’ve set boundaries and expectations together for what constitutes routine or self-disclosures, it’s important not to violate those boundaries. Unfortunately, invading your child’s privacy is one of the biggest parenting mistakes you can make.

 

Research has shown that invading a kid’s privacy will ultimately have a negative impact. When children feel their parents are overstepping, their response is often to lie or hide information.

 

The more your child hides information from you, the more you’ll feel compelled to overstep their boundaries. This cycle of distrust is unhealthy for your parent-child relationship and can potentially put your child in danger, since they’ll be less likely to disclose information when they really need help.

 

What Can Parents Do To Facilitate Trust with Their Children?

 

At the end of the day, one of the best things you can do for your relationship with your child is to build trust. Here are a few tips to create safe spaces that facilitate trust with kids:

 

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  • Keep private information private. Just because your child told you something, doesn’t mean you have the right to tell anyone else. Your child should feel secure in the fact that you respect their privacy.
  • Avoid punishment. If your kid fears that disclosing information will result in automatic punishment, they’ll feel less inclined to share that information with you, no matter how badly they might need your guidance.
  • Respect their autonomy. Kids as early as toddler age have a desire for autonomy. It’s never too early to start showing your child that you acknowledge and respect their need for independence. Practice backing off slightly when you can and paying attention to the boundaries they set.

The more you can show your child that they can trust you, the less you’ll have the urge to invade their privacy, and the more they’ll want to let you into their private lives.

 

Love and Blessings,

Katherine

 

P.S. If you’re looking for a supportive group of like-minded parents, I encourage you to join our private Facebook Group!

Categories
Growth Leadership Personal Development

How Can LinkedIn Be Part of Your Company’s Strategy for Responding to the Great Resignation?

The COVID-19 pandemic has given rise to the Great Resignation – and to the scramble by a great many employers for qualified job candidates. This article explores one method C-suite executives and senior leaders can use to improve the odds that their company will attract qualified candidates via LinkedIn.

To inspire job candidates not only to sign on but to also stay for a while, companies need to offer greater flexibility than they have in the past and also make apparent their corporate values and corporate responsibility with regards to current societal issues. Company leaders also need to be more transparent about their leadership style, purpose, and values. The way C-suite executives and senior-level leaders use LinkedIn can help address these needs.

Why are these matters important?

We know that employees who have resigned already (or are planning to) are looking for greater flexibility in work schedule, greater work-life balance, and the ability to work remotely, at least occasionally, if they so choose. Beyond these recently emergent issues, years of Deloitte Millennial Surveys and other studies have stressed that Millennials and Gen Z workers want to align themselves with companies and leaders that have a purpose that goes beyond profit; they want to work for companies and leaders that address critical societal issues. They are looking for leaders who value employees as individuals.

Do these matters require a change in the way most C-suite executives and senior leaders use LinkedIn?

Yes. Most C-suite executives’ profiles are remarkably scant, revealing little information about them beyond their jobs over the years and where they earned their degree(s). But there is the potential for C-suite executives and senior-level leaders to use their LinkedIn profile and their presence on the LinkedIn platform to address these matters. For example:

  • In their About section on their personal profile, a leader can address their business passion, principles, and process. A leader’s authenticity and transparency can be compelling reasons to want to work for them.
  • Under their Experience section and their current job position, if their company is demonstrating good corporate citizenship with respect to some pressing social issues and working with their workforce to provide increased flexibility for employees, they can highlight these aspects of their company here.

Are such changes a good idea?

Yes. Today, most of the talented people who are looking for their next job are social media savvy. They do their research online. Because they are interested in the reputation of the company and leaders with whom they may associate next, it makes sense for companies and leaders to use LinkedIn as part of their overall strategy to appeal to them.

If your company is interested in using LinkedIn as part of your strategy for attracting top talent, I’ll be honored to work with you to tailor a plan for your company and your top leaders.

 

 

If you are a C-suite executive or senior leader who would like to improve your LinkedIn profile and presence, I can make it easy for you. I have a track record of working effectively with C-suite executives and senior leaders to create LinkedIn profiles and other executive-branded materials that help them show up as authentically and powerfully online as they do in person. This way, they can attract the talent they want to hire, increase their visibility and influence, and control their career. I also mentor clients on LinkedIn etiquette and effective posting strategies to ensure their success. Let me help you use this essential business tool effectively. Contact me through my website: www.carolkaemmerer.com or profile: www.linkedin.com/in/carolkaemmerer. 

 Other resources:

Book me to speak either virtually or in-person on personal branding via LinkedIn. I am a member of the National Speakers Association, a Certified Virtual Presenter, and an Advisor to the C-Suite Network.

My NEW book Second Edition: LinkedIn for the Savvy Executive: Promote Your Brand with Authenticity, Tact and Power is available through online booksellers. For quantity discounts or signed copies, contact me directly.

 Online course: 

My new online course, How to be Found on LinkedIn: Key Factors for Attracting Ideal-for-You Opportunities is a self-paced learning opportunity. For details and registration, see https://carolkaemmerer.com/onlinecourse

To receive my monthly articles in your email inbox, sign up for my monthly emailing here.

Articles by Carol Kaemmerer

Is Your LinkedIn Profile Missing the Mark?

Comfortable in Your Job? Uncomfortable Life Lessons to Safeguard Your Career

How to Be Found on LinkedIn: Ten Top Strategies to Rank Well on a LinkedIn Keyword Search

Why Are You Playing Small on LinkedIn?

If You’re Not “Writing to the Margins” on LinkedIn, You’re Missing Out

Don’t Be Hooked Through a Big Phish: Recognize and Avoid Phishing Scams on LinkedIn

A Small Omission That Undermines Your Credibility on LinkedIn

“Tell Me More…” — On LinkedIn

What is Your Poor LinkedIn Profile Costing You?

C-Suite Executives: Stop Hiding Online

 

Categories
Growth Personal Development

Corporate CPR: Interview with Eric Daimler, AI and Robotics expert

Dr. Eric Daimler is an authority in Artificial Intelligence and Robotics. 

With over 20 years of experience in the field, he has co-founded six technology companies and is currently the founder and CEO of Connexus AI; A company spun out of MIT that addresses the most significant unsolved problem in computer science.  

As a frequent speaker, lecturer, and commentator, Daimler empowers communities and citizens to leverage AI and robotics for a more sustainable, secure, and prosperous future. 

Having experienced AI in the broadest possible perspective from academia to business and policy, Dr. Eric has a unique outlook from which to consider the potential problems concerning the future of AI and help frame the debate about possible solutions.

In our interview today, Dr. Eric and I discussed why it’s vital that we all embrace the use of technology in our lives and businesses. We discuss the pros and cons of different database solutions alongside how organizations can fix common problems related to data. 

Other topics Dr. Eric and I cover include:

  • Why data is the foundation of the future
  • The future of fintech in relation to data. 
  • Policy and protection: how we can keep our data secure. 
  • Learning to be precise when dealing with databases. 
  • Categorically organizing our data. 
  • Stacking automation in business processes. 

Relevant Links

Website

LinkedIn

Twitter

Ted

 

Watch the interview on YouTube here.

Categories
Entrepreneurship Marketing Personal Development

What the Hell Happend to Marketing?

Ask anyone today what marketing means and they will respond with some form of promotion.

But in reality marketing has changed so much over the years, nobody really knows exactly what it means anymore.

What is the purpose of marketing in world with a million platforms and tools?

What is the Purpose of Marketing?

Philip Kotler once said: “the art of marketing is the art of brand building. If you’re not a brand, you’re a commodity. Then price is everything and the low-cost producer is the only real winner.”

So what is it then?

The best explanation of what the art of marketing is, was published in 1960 by Theodore Levitt titled, Marketing Myopia, by the Harvard Business Press.

In his book, Levitt explained the fundamental difference between sales and marketing is that sale’s job is to sell the current product the way it is. While it’s marketing’s job to figure out how to sell what the consumer actually wants.

In an era of mass confusion, just focus on promoting exactly how you can help people.

 

 

Marketing Myopia

For example; Levitt explained that the railroad industry didn’t loose market share overtime due to the introduction of new innovative competitive products like the airplane or automobile.

Rather, they lost market share overtime because they thought of themselves as selling railroad services.

They failed to realize, that from the consumers perspective, they were really in the transportation business.

The reason companies fail overtime is because they become irrelevant to the changing expectations of savy consumers.

Consumers are actively seeking solutions to their problems. Create content that solves a problem.

 

The Reason Companies Fail

Marketing Myopia suggests that to avoid failure overtime, companies must act on their customers’ future needs and desires, not just bank on the longevity of selling their current products in the same way as their competitors.

In every case where growth is threatened, slowed or stopped, is not because the market is saturated. It’s because there has been a failure of management to adapt to new consumer expectations.

The truth is marketing is failing today because marketing has become more fixated on HOW to promote our products than helping our audience solve a problem they care about.

Answer these 3 questions to gain the attention of your audience by solving a problem.

 

It’s a Buyers Market Out There 

At any given time, only 2% of people using the internet are active buyers ready to make a purchase. 98% of online users are searching for remedies to symptoms of problems before they even know what the problem is (let alone the solutions to buy). That’s where a content strategy comes in.

“The customer comes first.” How many times have you heard that? Now, when was the last time you actually applied this “rule” to your marketing?

STOP FOCUSING your marketing efforts on just selling your product or service. Instead focus them on becoming a media company covering the most important questions to the problems facing your customer. Do that by answering THESE 3 QUESTIONS for your audience:

        1. What kind of information would be helpful to your target audience?
        2. What are symptoms to the problems they face (as they relate to your product or service)?
        3. What kind of content can you create that would be helpful to them?

When you think and act more like an actual media company rather than an advertiser, you give your customers the content they need in order to make a good impression.

Put your customer at the heart of your strategy by focusing on creating an inbound audience by providing quality content that adds value to the situation they face.

Don’t interrupt the content your customer wants, be the content they want.

 

Need a Marketing Strategy for the Post-Covid Digital Economy?

If you’re into this topic get the full story below.

Want to learn the strategy to operate as a media company? We created a comprehensive overview, where I can teach you how to operate your business as a media brand in 32 pages.

Learn how to compete in a market place of content. Click the link below.

For more information visit tylerhayzlett.com