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Culture Growth Health and Wellness Technology

How to Keep Your Kid’s Screen Time (and your sanity!) from Spiraling Out of Control

The scenario is all-too familiar.

You’re in an important Zoom meeting and need one gloriously uninterrupted hour to focus on work. Despite the fact that it’s 8 in the morning, you hand over the iPad to keep your kid entertained.

Or how about this one:

Your tween has stopped complaining that they’re bored and started spending all their free time scrolling on social media. It’s a struggle to get them to put down their phone at mealtimes.

Or even this:

You’re concerned about your child’s gaming habits. A hobby has become an obsession, and your kid seems to be gaming when you wake up in the morning and when you go to sleep at night. It’s getting harder to talk to them, and you wonder if their schoolwork is slipping.

I completely get it. Screen time is so easy and so entertaining. It’s designed to grab and hold our attention. And the longer we stay isolated and inside, the more time you and your kid are likely to spend in the glow of a phone, computer, tablet, or TV. It’s exhausting to keep antsy children occupied, especially when you’ve got work that needs to get done.

Is your family’s screen time spiraling out of control? How do you keep yourself from being overcome by guilt from allowing too much screen time? And how do we all keep our screens from destroying us mentally, emotionally, and even physically?

First, take a deep breath. Screens are not inherently evil, and you are not a bad parent for using them. You simply need to apply some conscious parenting to your family’s approach to screentime:

  1. Understand the media your kids use. You don’t have to feel like you’re making a deal with the devil every time you let your child use a screen. Instead of allowing devices to rule your life, take your power back by educating yourself about them. What shows/apps/websites/games do your children like to watch or use? Try to incorporate some educational and values-forming content in with the fun stuff and the fluff.
  2. Build-in interactive activities. Does your child love watching musicals? Schedule a family sing-a-long. Are they interested in drawing? Let them watch an art show and do some inspired drawing together afterward. You can even host a bake-off based on your favorite cooking show!
  3. Incorporate live face time. To encourage social interaction, suggest some online face time with relatives or friends. There are even apps out now that allow you to read a book with someone remotely.
  4. Structure hours. Work with your child, if they’re old enough for the discussion, to set reasonable and mutually agreed-to limits on screen time. Carve out time to go for a family walk or play some old-school board games. Try to build in electronic-free times and zones, especially around mealtimes and bedtimes.
  5. Make a co-parenting agreement. If you’re raising your kids with other caregivers, make sure you are all aware about screen time usage in each household. You may not implement the same schedules or limits, but keeping each other informed will eliminate confusion and foster effective communication.
  6. Model screen-free behavior. If you’re constantly scrolling or checking email, you can’t expect your kid to place much value on your warnings against screen time. Set guidelines for your family, not just for your kids — and make sure to adhere to the rules yourself!

As parents, we worry a lot about the issue of screen time and how too much of it might hurt our children. But at the end of the day, we have to realize that devices are just pieces of metal, and it’s up to us to use them for ill or for gain. As our children’s parents, what’s important is that we give them what a screen ultimately can’t: the love, attention, and support they need.

P.S. Gaming addiction is a very specific, and real, screentime concern. If you’re worried about your kid’s gaming habits, check out my free webinar with Cam Adair, founder of Game Quitters and a former video game addict.

Categories
Marketing Personal Development

You Don’t Actually Own Your Social Media Followers

You know all those followers on social media you worked so hard for over the years? Yeah those aren’t actually yours.

At least not in the way you might think. Facebook for example limits how many people can view your posts. Especially if you post content that doesn’t get good engagement.

This is Why You Should Not Focus on Engagement Alone

Around 2012-2014 Facebook reduced the amount of organic traffic a business accounts could receive to only 12-16% of organic views compared to previous years. They did this for a few reasons.

  1. The most obvious was to “encourage” brands to pay for visibility to their captive audience.
  2. But they also limit the amount of content people can see if your account isn’t getting engagement. That’s a red flag that you’re not providing a good content experience for their users.

Today it’s thought that only about 4-6% of posts on business accounts can actually be viewed organically by your own audiences (unless you start paying for ads). That’s one of the reasons engagement sucks on Facebook.

 

 

But What Does That Mean?

That means roughly 94% on Facebook will never ever see your FB posts. So stop worrying about how many people follow you and start worrying how to convert traffic from social media to your website to convert your next lead and customer.

Now, before anyone complains about the Facebook algorithm, you have to remember that all our accounts were free. When something is free, we are the product.

These are advertising platforms, so the goal is converting people off social media into your sales funnel (not building your likes, followers, and engagement.

 

Then What’s the Point of This Article?

All of which is to say, don’t build your audience on rented land. Build your list not just your social account.

You don’t have to worry about picking the right social media account to be active on. Just focus on how to convert your audience to your site where you can capture the contact info of the audience you want to sell to.

Do that by creating a valuable resource your audience can consume (see below download call to action).

If you don’t have a defined strategy of collecting information to convert a follower to a lead or opportunity, then you don’t really have a marketing plan.

If you need a solid marketing strategy to convert your audience from followers to leads (and ultimately customers) download a copy of the modern marketing strategy below.

Get a Copy of the Modern Marketing Strategy

Want to learn the strategy to operate as a media company? We created a comprehensive overview, where I can teach you how to operate your business as a media brand in 32 pages.

I’ll show you step by step how companies are using content as a sales funnel and how to turn your offline sales funnel online.

Copy the modern marketing strategy. Click the link below and tell me where to send you this free resource.

For more information visit tylerhayzlett.com

 

 

Categories
Branding Marketing Personal Development Sales

Did You Know Bloomberg TV Sells $10 Billion SASS Solutions Every Year?

Did you know, that Bloomberg TV isn’t actually in the TV business?

Bloomberg makes all its money ($10B year) selling a software license?

Bloomberg TV is in fact a marketing platform to attract customers interested in what they really sell: the #1 financial software used by every major stock trader on WallStreet.

Long before billionaire and former Mayor of NY, Michael Bloomberg, became a presidential candidate, he was once the general partner at an investment bank called Salomon Brothers. Where he was heading IT development.

In 1981, at the age of 39, he took his $10 million severance package and started a company called Innovative Market Systems, that later become known as Bloomberg LP as we recognize them today.

Bloomberg is Actually a Software Company:

Michael Bloomberg originally developed and built a computerized system to provide real-time market data, financial calculations, and other financial analytics to Wallstreet firms. The Market Master terminal, later called the Bloomberg Terminal, was released to market in December 1982 selling just 20 units.

Overtime, in order to capture the attention and build a loyal audience of financial traders online, they created a media network that became so effective it now consists of a wire service (Bloomberg News), a global television network (Bloomberg Television), websites, radio stations (Bloomberg Radio), subscription-only newsletters, and two magazines: Bloomberg Businessweek and Bloomberg Markets.

The company now has 167 locations and nearly 20,000 employees. By operating first as a media network to attract the buyers they wanted to sell to.

How Did Bloomberg Created a Massive Audience:

1. They Created Content That Attracted the Audience They Wanted to Attract

They launched a 24-hour financial television news network that entered into cable broadcasting in 2000 to offer 24-hour programming aired to 200 million households.

2. They Focus on What Their Audience Wants

Bloomberg is regularly criticized in the press for not being a profitable news organization.

But what their critics don’t realize, is that Bloomberg media wasn’t necessarily meant to be profitable. (Not when the company’s main source of revenue is the Bloomberg Terminal subscription). Their news media is just a beautiful way to attract an audience generated for the terminal clients.

3. Bloomberg Stepped into Media Landscape

Bloomberg TV gets the company name out there, cements the brand and reputation.

4. They Up-sold Their List

Bloomberg captured his audience and converted 320,000 paying customers around the world at a subscription fee of $24,000/year to access their terminal software.

That’s $7.6B in annual revenue on their terminal product alone. Which is pretty impressive given they only made 20 sales their first year in business.

Bloomberg Marketing Summary:

By focusing on creating a network, Michael Bloomberg built a very significant brand (not to mention $59B net worth making him 8th on the Forbe’s list of richest people).

Michael Bloomberg didn’t just advertise on media networks. He f-ing built one!

So can you. You have access to all of the same broadcast tools. I can prove it.

 

Want to Build an Audience to Sell to Like Bloomberg?

In order to stand out in today’s cut-throat digital economy, you’re going to need to find ways to make your brand stand out where the traffic is.

You’re going to need to operate as a media brand and create content to attract an audience to sell to (just like Bloomberg did).

Want to learn the strategy to operate as a media company? We created a comprehensive overview, where I can teach you how to operate your business as a media brand in 32 pages.

Learn how to compete in a market place of content. Click the link below.

For more information visit tylerhayzlett.com

 

Categories
Best Practices Marketing Personal Development

The Media Brand that Owns a Hotel Chain

Over the years, Marriott International has been operating a lot more like a media company than a hotel chain.

Here’s why…

Marriott operates as a media company to compete in a digital world

Marriott International, learned the power of content marketing after launching Marriott Traveler, a media site that attracts 3 million unique visitors (up 78 percent from the previous year).

Visits to the individual hotel landing pages via Traveler were up 80 percent and revenue from hotel bookings went up 200 percent compared to the year before.

“Those results certainly make a solid case for content marketing.” – Inc. magazine

They turned into a full media site that promotes travel, food, drinks, culture, health & fitness which entertains millions of travelers who share their love of culture and adventure through the content they share on their site.

A site by the way, where you can also book a room for your next vacation…

After launching a successful blog authored by their chairman, Marriott updated their marketing strategy to approach people based on their passion for travel and love for adventure (instead of just pitching hotel room benefits like everyone else).

In today’s digital economy Marriott attracts an audience to sell to by creating the content that their buyers love.

What content can you create to build your audience?

Want More Information Like This?

Companies like Marriott are turning their offline sales process online by using a specific content strategy.

If you want to learn how to implement a similar content strategy, we created a comprehensive overview, where we can teach you how to operate your business as a media brand in only 32 pages.

Click the link below to get a free eBook for how to create a digital sales funnel using content.

Download a copy HERE  <– Download

Categories
Marketing Personal Development

Confessions From a Tech Billionaire: “Why Content is King”

Content is king, everybody knows that. But what the hell does it mean?

The phrase “content is king”, came from an essay published in 1996 on the first page of Microsoft, by the soon to be self-made billionaire, Bill Gates.

In his essay, Gates publicly predicted what was predicated for the success of any person or business that wished to grow a business online.

Spoiler alert (it’s content). Here’s why…

 

Content is King – Summary From the 1996 Essay

“Content is where I expect much of the real money will be made on the Internet – just as it was in broadcasting.

“… the broad opportunities for most companies involve supplying information or entertainment.

No company is too small to participate.
I expect societies will see intense competition- and ample failure as well as success-in all categories of popular content.

Those who succeed will propel the Internet forward as a marketplace of ideas, experiences, and products – a literal marketplace of content.”

How to Compete in a Marketplace of Content?

It means that brands are turning to story telling to get the attention of their customer. It means that in order to rise above the noise we can’t be more noise.

You don’t want to promote content for the sake of creating content (God knows the world doesn’t need more content).

Don’t interrupt the content your customer is searching for. Create the content they are searching for.

List out the 5 biggest obstacles your customer faces (as they relate to your product or service). Then create content to solve that problem.

 

At the end of the day you just need to build a list of people that share the journey of solving that pain-point to achieve success…and up-sell to that list your solution.

It’s that simple, that hard, and that unavoidable.

“I like it, I love it, I want some more of it!” – Billy Ray Cyrus

If you’re into this topic get the full story below.

Want to learn the strategy to operate as a media company? We created a comprehensive overview, where I can teach you how to operate your business as a media brand in 32 pages.

Learn how to compete in a market place of content. Click the link below.

For more information visit tylerhayzlett.com

 

Categories
Marketing Personal Development Strategy Technology

Why We’re All Media Brands Now

In 2006, Wired Magazine sold to Condé Nast for $25 million.

Later that year, one of the original founders of the magazine, John Battel, was recognized as being one of the first media executives to point out a simple fact – That for the first time in history, there’s absolutely nothing stopping companies from being media brands to attract the audiences we all need.

We all have access to the same tools and platforms.

The New Barrier to Entry For Every Business Moving Forward

When consumers can choose from limitless amounts of content, on their own terms and on their own devices, the battle for their attention has now become the barrier to entry for any business competing online for the same audience.

Companies have recognized these developments overtime and are reaching towards the same conclusion:

We are all now in the media business…

 

 

Remember the Yellow Pages?

Before the internet, brands had to rent consumer attention by interrupting someone else’s audience.

Today, brands are focusing on creating content to attract the audiences they want. We’re now behaving a lot more like media companies.

Overtime brands have been gradually moving away from interruptive advertising to creating a digital network of potential buyers.

Building an audience for your business starts with creating content they actually want to consume.

Why We’re All Media Brands Now

On average, US adults are now spending more than 11 hours a day (which is two-thirds of their waking time) consuming media in some form or fashion. Pretty crazy right?

Think about it, if you weren’t reading this right now, you’d be consuming information somewhere else.

The brands who are succeeding now are the one’s creating content to

dominate their industry category.

 

Ready or not, we’re all in the media business (we just happen to be selling products and services).

Digital media is changing the world. We can either watch it happen or use it to become the biggest digital brands in our industries. Just as it was in broadcasting.

Welcome to the media business.

 

Take Action!

Want to learn the strategy to operate as a media company? We created a comprehensive overview, where I can teach you how to operate your business as a media brand in 32 pages.

Download a copy HERE  <– Download

Categories
Growth Personal Development

Dear Katherine: Self-Started Behavioral Change Doesn’t Seem to Be Working!

Hello, Conscious Parent! Welcome to “Dear Katherine,” a monthly Q&A with real-life parents/caregivers. If you’d like to submit a question of your own, email me at katherine@consciousparentingrevolution.com.

 

Dear Katherine,

 

My wife and I have been applying the Guidance Approach to Parenting discipline method to activate “self-started behavioral change” from within our 10-year-old daughter, which means we don’t reward or punish her for good or bad behavior.

 

Ever since, we’ve noticed our daughter becoming more aggressive—probably because she thinks she can get away with anything. She has always been prone to “flying off the handle” at the slightest provocation, but her reactions are getting so much worse. She’ll tell us to, “shut up,” or—even worse—lash out at us physically. 

 

What should we do? I know we’re making parenting progress, but this behavior feels very much like a setback.

 

Love,

Gutted Dad

 

Dear Gutted Dad:

 

My heart goes out to you and your wife. It’s difficult to see our children struggle, and more so when we feel we aren’t making enough progress no matter how hard we try.

 

But I want to offer you encouragement and reassurance: you are on the right track.

Pexels Monstera 7114089

The core principle behind self-started behavioral change is authenticity. Trying to change a child’s behavior through rewards or punishment is a form of subtle manipulation. “If you do your homework, you’ll be rewarded with ice cream. If you don’t don’t do your homework, you won’t be allowed to watch TV.”

 

This type of messaging tells kids that they should only be “good” to achieve an external reward. It encourages them to hide the “bad” and only show you the “good” to gain your love and affection. It can also activate the three Rs of retaliation, rebellion, and resistance.

 

The truth about behavior is actually quite scientific: for every action, there is an equal and opposite reaction. When your daughter refuses to do her homework and throws a fit about it, that’s a consequence within itself.

The key here is to allow your kid to continue experiencing these natural “punishments.” Eventually she’ll realize that she’s only hurting herself when she exhibits certain negative behaviors.

 

Gutted Dad, these things take time. A Guidance Approach to Parenting won’t create ‘self-started behavioral change’ within your child overnight. But when it comes to aggressive language and behavior, I have one piece of advice to give: no one starts swinging from a chandelier!

Be sensitive to your daughter’s trigger points. Observe how and why she escalates from refusing to do her homework to yelling, “Shut up, Dad!” or hitting you. Ask yourself these questions:

  • Am I communicating effectivelyUse the tools of empathetic listening and compassionate dialogue.
  • Is there an underlying unmet need I’m not addressing? Your daughter may be terrified of failing a class, worried she may disappoint you, in overwhelm. Maybe that’s why she’s not doing her homework.
  • Am I taking her feelings seriously? If she’s truly flying off the handle without provocation, it could be a symptom of an irritated nervous system. Kids that go from 0-100 at the drop of a hat never started at zero to begin with, they started at 90!  It’s best to consult with a medical professional.
Pexels Anna Shvets 5325581

Gutted Dad, I know you feel like you’re experiencing a setback. But it’s all part of the journey you’re on. I encourage you to keep practicing the methods of conscious parenting. I promise you it’ll result in a better relationship with your child.

 

Love and Blessings,

Katherine

 

P.S. If you’re a parent who’s serious about developing a better relationship with your child of any age, join the FREE 5-Day Parenting Reboot. You’ll discover:

  • How to create well behaved, cooperative kids
  • How to overcome pandemic parenting setbacks
  • The real quick fix
  • How to reverse the disrespect pattern
  • How to get your children to listen

We’ll meet once a day for a one-hour Facebook Live where you’ll be able to submit your questions to get them answered. You’ll receive a workbook with daily activities and access to a private Facebook group for continued support and guidance. And if you upgrade, you can join me on ZOOM to customize your experience!

Categories
Growth Leadership Personal Development

The Fifth Season Master Mind

They say there’s a genius for every season. One for spring. One for summer. One for fall. And One for winter. And, when working with that genius, you can accomplish a great many things in that season.

Even better…

When you have four geniuses, one for each season, it’s like a team that virtually cannot fail! Indeed, it makes sense, that when they work together somehow, there’s a benevolent flow. Like in nature…

There’s a time to sow, a time to grow, a time to reap, and a time to sleep.

But there’s something transcending this metaphor…

And without understanding what that is, the team would get disturbed. We see that disturbance these days in climate change issues, in the problems of crumbling systems, in the capital waste of failing businesses, and we see it in the stories of personal dramatics.

It thus is time to undo those disturbances. But how?

  • How can we restore that natural balance of the four seasons to enjoy the Greater Good again without disturbance?
  • How can we understand the ‘transcending something’ that actually makes the four seasons make sense in their genius workings?

We can begin to understand it through ‘The Fifth Season Master Mind’… What’s that?

Since ancient times it’s called ‘the quintessence’, the ‘fifth’ element of creation!

In other words, it is the essence of what makes diversity possible. And that diversity then still is a Coherent Whole, at least it is so by Nature – like the four seasons that work in harmony.

In our day and age though, that diversity oftentimes appears to be a manifold of divisions. And that causes conflicts, battles, and all kinds of upheaval, as mentioned in the disturbances.

On the other hand, we see new and greater forms of collaboration, larger groups for doing good, and magnificent ventures for fortunate living and giving.

Now, with a global perspective that beholds both extreme individualistic visions as well as large communal endeavors, it can become quite a momentous task to understand and live in harmony with ‘the quintessence’ of it all.

Enter ‘The Fifth Season Master Mind’ – a co-creative consciousness showing itself in various shapes and forms of genius groups and executive directors. It indeed is the ‘hidden genius’ now becoming explicit and understood.

But it needs counsel for you appropriating it to the expression of the Greater Good.

You’re welcome now in The Fifth Season Master Mind.

Sincerely,

Maurits van Sambeek, MA

Author of Omni-Benevolence

Categories
Personal Development Sales

Corporate CPR: Interview with Ron Karr, Sales Success Expert

Ron Karr is a sales success expert who has helped leaders on six continents eliminate risk, gain buy-in and achieve better results faster with the Velocity Mindset. In addition, his presentations and advisory services have generated over a billion dollars in incremental revenues for his clients. 

Ron is the author of five books, including his latest, The Velocity Mindset, and the bestselling book Lead, Sell or Get Out of the Way. In addition, Ron facilitates the Chief Revenue Officer Mastermind Group made up of CEOs and VP’s building high-performance sales cultures.

This podcast interview discussed the hurdles sales leaders face in achieving their goals, especially amidst economic shifts and changing environments. According to Ron, the best sales results come from uncovering customer motivations to find opportunities to become valuable — this often negates competitive forces that can often distract our gaze.

We also dive into the importance of sales benchmarking tools, growth mindset, and strategies for B2B companies to build new customer relationships.

Watch the interview on YouTube here.

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