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4 Reasons to Stop Using the Word BIPOC…Like Now!

I pride myself on being a continual student of life. I am always looking to learn more about what I do not know. I also know that if I am going to continue to do my work in the area of diversity, equity, and inclusion, I can never become too arrogant to think I have it all figured out. Enter the word BIPOC, which is a word I am afraid to admit I just learned about in 2020. I first thought it meant “BIsexual People of Color.” From what I have learned about this term, I have come to believe that this term is problematic for several reasons and organizations especially should stop using the term immediately.

According to the New York Times, the term first started appearing in social media circles in 2013. The term started to gain more prominence in 2020 in the wake of protests over the killings of George Floyd, Breonna Taylor, Ahmaud Arbery, and others. Since then, the term has sprung up everywhere. Organizations such as the BIPOC project are centered on a mission to “build authentic and lasting solidarity among Black, Indigenous and People of Color (BIPOC), in order to undo Native invisibility, anti-Blackness, dismantle white supremacy and advance racial justice.” They also state that they use the term BIPOC to “highlight the unique relationship to whiteness that Indigenous and Black (African Americans) people have, which shapes the experiences of and relationship to white supremacy for all people of color within a U.S. context.” While I respect their mission and the sentiments of others who identify with this word, this term should no longer be adopted into our lexicon for the following four reasons.

  1. The term “BIPOC” is like a double negative (or double-positive if you prefer).

If Black people are “people of color” and our indigenous or Native American people are “people of color” than the term itself is repetitive.

  1. Black & Indigenous people don’t have that much in common.

While the term BIPOC exists to express solidarity, it groups together a group of people whose histories could not be more different. The experience of Native Americans is like no other and is an extremely understudied aspect of American history. Native American history is often told from the perspective of the people who arrived on boats as opposed to from the perspective of people who were on the soil whereas black people were brought to this country through the transatlantic slave trade.

Both black people and Native Americans have experienced great oppression but their stories are also complicated by the fact that some Native Americans were also owners of enslaved Africans. Then of course, we can talk about the African American soldiers known as the Buffalo Soldiers who killed Native Americans in the 1800s. So what do these two groups really have in common? Queue reason #3 to stop using BIPOC—whiteness.

  1. Uniting around whiteness is not the way to go.

Black people and Native Americans have experienced severe forms of oppression at the hands of white colonizers and enslavers. Native Americans were also enslaved by colonizers. There are indeed countless examples of Native Americans and black people working towards unity, demonstrated in the 20th century by the fight for equality and civil rights and black & brown empowerment movements. The point here is that historically, most of the times that Native American and black solidarity has been demonstrated has been in response to white oppression. Is this reason enough to combine these groups in such a generic fashion? We cannot build movements based off of opposition to another group because real solidarity does not fully exist if it can only exist with a common enemy.

  1. Why do white people just get to be white?

I have seen so many terms used to describe non-white people throughout American history from Negro, colored, and Hispanic, to Indian, people of color, and LatinX. Now we have BIPOC. Throughout all of this, white people just still get to be called white. Not only is this annoying because, last time I checked, white is a color too, but also because the more terms we come up with, the more white people are viewed as being the original people and everyone else is colored into that white narrative of originality. Putting white people basically at the center of creation is not historically accurate. I have written more extensively about the broader problems the term “people of color” creates and why we should not use it so I will not revisit that here. I will just say that the more time we spend coming up with new terms to describe nonwhite groups, the more we actually strengthen the narrative of white Eurocentric dominance in America.

At the end of the day, I do not have the right to challenge how any one individual chooses to identify with a culture or identity. I am speaking to the challenges that exist on a collective level when we continually create new terms for people who ultimately do not have that much in common, as we have done with the term “people of color.” I argue for us to be intellectually energetic enough to treat each group with the respect they deserve in the same way we do white people. Both white people and Native Americans owned slaves but no one has come up with the term WIPOC to express solidarity. Let us tell the story of Native Americans, black people, and all cultural or racial groups with the individual respect they deserve. This is crucial in your commitment to creating communities where everyone is celebrated and not tolerated. Let’s GO!

Watch the video here.

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Best Practices Entrepreneurship Leadership Personal Development

How To Ethically Create New Capital From Thin Air

Finance and Legal

How To Ethically Create New Capital From Thin Air

On Capitalizing Your Cashflow even if sales or income are on a low curve

*Disclaimer: The contents of this article are solely meant for your own personal considerations and thus they are in no way meant as any legal, financial, medical or other professional advice for which you would otherwise consult or hire an expert or respective specialist. In other words, this article is solely meant for you to think and ponder the meaning of certain concepts and ideas without tying direct practical or productive consequences to them. Doing that is dependent on where you are now, what kind of business you run, and the responsibilities and actions you take to get to where you want to go. So, the author cannot be held responsible for those consequences. You are responsible for your own actions and deeds that could follow from working with these concepts and ideas. It’s about ethics, both in terms of business ethics as well as in terms of even higher standards of general human conduct. Respect and honor that, for yourself, for your loved ones, for your colleagues and even for humankind as a whole.

Introduction

Have you ever had a downturn on investments but needed a fast cash injection at the same time?

It can be a rough place to be in indeed. And although it seems like it’s a numbers game mostly, there’s something deeper laying at cause. More on that later.

But first, let’s ponder the question what a cash injection really is these days…

  • Is it coins and bills?
  • Is it currency and flow?
  • Is it new capital and value?
  • Or is it simply a matter of interplaying digits and assets that create a specific type of balance and supply?

There’s merit in all four of these options. And having them working together might very well be the solution to the question we started with.

But let’s not get ahead of ourselves, for there is a quintessence that makes sense of all four of them. And that quintessence needs to become clear first. More on that in a moment.

Let’s begin though with understanding a bit more about the process of creation. Because the process of creation can help you with capitalizing your cashflow. It could pay you many dividends. Even if sales or income are currently on a low curve.

Thin Air

If you want to have something, that would mean that you don’t have it already. It may exist already in some physical form. But that doesn’t necessarily has to be the case. So, how do you then get from not having it to having it, in other words, from creating the very thing you want as being part of your existence?

>>There is a real order of reality<< When you understand that order you can literally create something ‘from thin air’. An example would be this very article you’re reading right now. It didn’t exist before I wrote it. But I did want to create it. So I tapped into the creation process and constructed it ‘from thin air’.

Now it’s a form of capital in the form of content – an online asset these days. Placed on a website that generates traffic, i.e. readers, it now has also become part of a certain flow, a flow that could lead to currency.

In other words, when you want a fast cash injection, creating something ‘from thin air’ could very well be the way to get that done. And there are indeed many shapes and forms in which this creation process could then play out.

There are too many of those shapes and forms to name here though. But they all have one thing in common – they all create a form of value that could be categorized under the umbrella term ‘new capital’. And here’s why it’s important to indeed value them as such…

New Capital

There are five forms of capital when you categorize them in a general manner. From there you can then further specify it to your specific needs or wants in terms of value.

I won’t dive into these five categories here but if you want to learn more about them you can get a special Infographic that explains them all right here: >>https://www.agilebusinesswisdom.com/ultimate-one-pager<<

What’s important about this general view on new capital creation is the inner coherence by which they exist. Indeed they vary in a delicate interplay that even goes beyond a mere balance of digits and assets. But together they form an infinite supply!

Now, isn’t that the quintessence of what we all want when it comes to capitalizing your cashflow even if sales or income are on a low? That’s right, from an infinite supply there will always be more than enough.

There is one thing though that could disturb that supply. And that disturbance probably lays at cause of the low sales or income in the first place. But when understood and enlightened, it can be turned around.

It’s a delicate thing though. And sadly today, many people don’t even bother to dedicate a single thought to it. But since you’re reading this article, I reckon you’d like to learn a bit more about it.

So let’s dive in…

Ethical Creation

Creation as described before is not just a personal thing, even when done alone in an office, laboratory or somewhere else. For the place itself where that new creation takes place has already been created by others or by something or someone else (depending on your general outlook on life). So it’s safe to say that you never really create alone.

Indeed there’s always some kind of facilitation. You can call it the power of the Master Mind. So, with that in mind, it pays to pay attention to how you create. And it then makes perfect sense to create with all that is present at hand.

  • What is present at hand is the infinite supply through the five categories of capital.
  • What is present at hand is the coins and bills, currency and flow, capital and value, and digits and assets that are existing already somewhere somehow.
  • What is present at hand is the ‘thin air’ from which you can create something new.

Capital, supply and cash injection can so become more aligned in an ethical manner.

Because being aware of this greater coherence opens up the ethical dimension of respecting and honouring other peoples’ work, their contributions and efforts, and their approaches to a life well lived.

Now, to bring it all together, let’s briefly answer the question from the title of this article.

How to Ethically Create New Capital from Thin Air

When we take all the information and knowledge contained in this article and combine it with all the wisdom you already have, you can now ethically create new capital from thin air by using specific agile innovation principles that are applied from a philosophical point of view.

  1. This means that you first gain profound insight in the real order of reality.
  2. You then (re)learn the skills, tools and techniques to ethically align the five general categories of capital.
  3. And finally you get the best methodologies in place to apply your infinite supply.

If you want help with that then check the Infographic right here: >>https://www.agilebusinesswisdom.com<<

Thank you for reading this article.

I hope you’ve already received new inspiration to ethically create new capital from thin air now.

Sincerely,

Maurits van Sambeek, MA

Founder, >>The Omnibenevolence Council™<<

Author of >>Omnibenevolence<<

buy your book here: click on book image

 

 

 

 

 

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Best Practices Entrepreneurship Marketing Personal Development Technology

The Top 10 Lessons We Learned Hosting Over 300 Virtual Events in One Year!

 

#1 It’s totally possible to create a close-knit community online!

Creating a digital community is easier now than ever before. We went from hosting 40 in-person conferences per year to 300+ digital events/year.

Crazy right? But it has been totally worth it.

Hosting consistent, recurring events meant our members would continually check in with each other, learn about each other, and be part of each other’s lives in ways that were never possible before.

We’ve had members join digital events while on vacation or even in the hospital!

Connecting with people has never been easier.

Virtual communities are a great way to engage your audience!

In March of 2020, C-Suite Network recognized the need for a weekly events to connect with one another, celebrate our successes, big or small, and discuss the unique challenges our businesses were going through.

That’s why we created an event series called C-Suite Celebrates to allow our community to celebrate their wins of the week either personally or professionally. Two years later, the event is still thriving with an amazing community of business leaders.

In fact, on May 6 we are celebrating the 100th anniversary of our digital networking Celebrates series.

If you’re interested in experiencing a digital networking event you can register for the event here.

Now on to number two!

 

#2 Be prepared to mute users and turn off videos!

Appoint someone to be on the ready to turn off anyone’s video and sound!

Here’s why… 

There’s always that one person who sounds like they are in a wind tunnel. Or the other one that thinks they are on mute and takes a personal call in front of the whole group (it happens)!

If you don’t have someone appointed to this role ahead of your event, you’ll just end up wasting a lot of precious time waiting for people to fumble themselves off mute.

 

#3 Make the events interactive -people want to interact not just sit there

The vast majority of the feedback we get from attendees is that they are craving to be part of the conversation. Not just listen to one.

Ask questions to the audience, acknowledge comments in the chat, offer break out rooms (Zoom has this feature).

Pick interesting or experienced speakers. Attention spans are small and there is a lot of noise competing for attention. An engaged audience always makes for a better event.

#4 There’s strength in numbers! The power of joint ventures

Don’t have a big list of people to invite? You don’t have to go at events alone. Find joint venture partners who are on a similar mission to compliment each others success.

For example, we partnered up with LeadHERship Global and others to add massive value to our joint communities not only by cross promoting each other, but joining forces to create more diverse events and subject matter expertise.

Joint ventures can be a great way to expand your influence and add value to audiences that otherwise may have not known about your brand.

#5 Engagement is the key performance indicator

Unlike in-person events where an attendee is immersed in your event experience, virtual events compete against at home or in-office distractions for your attendee’s attention.

That is why it’s even more important to focus on how you are engaging and interacting with your attendees.

Increasing your engagement during virtual events leads to stronger more meaningful connections and relationships between your attendees. Add surveys, polls and breakout rooms to allow people to dive deep on the topics that matter to them.

Give people a way to engage!

 

#6 Encourage people to interact and turn their cameras on

We have found that it’s considered rude to attend a networking event on mute with your camera off. You appear to not be engaged, which is a bad look for your brand.

You wouldn’t walk around a live event with blinders and a muzzle, would you? If so, why make the trip at all?

Remind people to turn their cameras on or call on people for feedback to make sure everyone gets a chance to be heard. Otherwise they may not come back or feel like a welcomed member of the group.

 

#7 It’s okay to let people see your personal side

It’s OK if your kids or pets show up on camera. (as long as they’re not being in appropriate).

We’ve seen the more personal side of brands and colleagues and most of us have gotten used to the small interruptions. In fact, they’re often welcomed.

So don’t shoo your six-year-old daughter from wandering into the conversation. Embrace her interest in what’s being discussed.

After all, she’s a future leader and it’s never too soon to get her connected and networking!

#8 Have a plan b if a falls through (life happens)

Be prepared for the event to NOT go according to plan. Life happens after all.

Have a plan b in case the speaker doesn’t show or they have technical issues and a backup on your side too.

Make sure your host has a topic they can deliver on in case your guest falls through or has technical difficulties.

 

#9 Come prepared with ice-breaker questions

Let’s face it, networking events can be a little awkward and scary to others (especially if you’re new to a group). That’s where we have found icebreakers to come in handy.

We found it empowering to ask questions like;

“Share your favorite picture on your phone right now and explain why it is.”

It helps to break the ice in a business setting and bring the conversion down to earth in a personal way before diving into the deep end on business issues.

Need help thinking of ice-breaker questions? There are hundreds of ideas, like these 62 event ice-breaker questions from eventmanagerblog.com.

Ice-breakers adds to the fun factor and sometimes even the corny sounding games get people interacting with it and each other. That’s what creates a memorable experience.

Having a prize wheel doesn’t hurt either!

#10 Cross train your team on technical tasks!

The most stressful part of hosting digital events is when you don’t know what you are doing from a technical level.

Have your team cross trained on hosting, running slides, monitoring registrations, creating breakout rooms (Yes, Zoom lets you do breakout rooms).

Sometimes it doesn’t matter how prepared you are, something comes up and its better that your team is empowered to step into different functions. Everyone should have basic understanding for the entire event process.

For more information visit tylerhayzlett.com

 

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Best Practices Growth Management Personal Development

10 Ways to Host Hybrid Meetings Like a Pro

Nothing costs your influence quite like an ineffective meeting. The introduction our new hybrid workplace challenges what we’ve ever known about meeting facilitation. Many struggle enough hosting in-person meetings, only to find virtual meetings more difficult. Technical mishaps, over-filled calendars and unproductive conversations result in immediate frustration for our listeners. Hybrid meetings add an extra layer of risk as meeting facilitators juggle both in-person and online listeners. Grow your influence by facilitating hybrid meetings like a pro. In 10 simple steps, attendees will trust your meetings are a productive and valuable use of their time.

  1. Don’t over invite.

The larger the meeting, the greater the chance mistakes will occur. Hybrid meetings are challenging enough to facilitate. By over-inviting attendees, your listeners will struggle to hear everyone speaking or even participate themselves.

  1. Prepare ahead of time.

You never want someone leaving your meeting feeling it was a waste of their time. Take time to prepare your message, no matter the audience. Write down what you need to cover, and in what order. This will keep your thoughts, and the conversation on track.

  1. Provide an agenda.

No one appreciates long-running meetings. An agenda will prevent discussions from going down the wrong path, eating valuable time.

  1. Keep meetings short.

Everything competes for your listener’s attention, challenging your ability to be heard above the noise. Short meetings encourage listeners to pay close attention while reinforcing the need to keep the conversation on track.

  1. Open Zoom early.

Virtual attendees miss the opportunity to make small talk with other meeting attendees, often leaving them feeling like second-class citizens. By opening the Zoom bridge early, you give virtual attendees a chance to engage with others, reinforcing their valued presence.

  1. Establish ground rules.

Explain to attendees how you will facilitate the meeting and take questions in both settings. Invite virtual attendees to utilize the online chat platform, then assign an in-person attendee to monitor the questions posted.

  1. Leverage technology.

If you are presenting in person, attempt to project the virtual meeting so in-person attendees are reminded of their presence and participation. If a projection screen is not available, set up multiple computers around the table allowing all attendees to connect and engage with each other. 

  1. Control the conversation.

We’ve all been in meetings where one or two attendees attempt to dominate the conversation. It’s up to you to guide the conversation, ensuring everyone has an opportunity to speak. Interject when interruptions occur. Let the offender know you’ll come back around to their thought as soon as the speaker can finish what they were sharing.

  1. Check in. 

It is easy for in-person meeting facilitators to forget their virtual attendees. Every few moments, check-in to ensure they can clearly hear and see. Call on them by name, inviting them to contribute to the conversation. This will help everyone feel better connected.

  1. End strongly.

Nothing feels as cold and abrupt as attending a virtual call that immediately ends. Allow yourself a few minutes to wrap up your meeting, inviting others to provide final thoughts or questions. Recap the discussion to reinforce what your meeting accomplished.

 

Each hybrid meeting facilitation provides you the opportunity to grow your influence and build trust among attendees.

Next time you host a hybrid meeting, implement these 10 tips to ensure your listeners time is well spent.

 

 

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Best Practices Marketing Personal Development

What’s In A Name?

 

The Story Behind The Brand Name

Shakespeare famously said before, “Do not judge a book by its cover.” Or in this context, we shouldn’t judge an establishment by its name. Unfortunately, this doesn’t hold much water when you’re running a business. In business, your name matters—a lot.

You see, a business name is more than just that. It signifies something more powerful. It represents what your business is all about, what it stands for. In the same vein, a name can have an instant effect on how your customers perceive you because every word, every sound, and every letter impacts the way we think and feel.

Coming up with the appropriate brand name is one of the most crucial things you have to think about when engaged in business. It can mean all the difference between a brand that instantly hits off or falls completely flat.

Yet, when you’re just starting, choosing a name is probably the second-to-the-last thing on your mind. Of course, there are lots of other things that come first, right? You still have to polish (or revise) your business plan, create your products, and research your audience. However, trust us when we say that creating a company name is useful. It could either make or break your brand.

Think of this process as similar to laying the foundations of a building. Discovering how to create a brand name can help you set the foundation for your company.

How to come up with a name that matters

The key to creating a brand name that sticks in the minds of your customers or is simply “catchy” and helps towards establishing brand recognition and awareness are the following:

It must be evocative

Simply describing your product or service could make your name too generic. Everyone else is doing that. Instead, try to come up with something that has a story behind it. Of course, the story has to be related to your business.

Stories have a powerful effect on our brain. When you’re given a really interesting story, your palms start to sweat, you’ll blink faster, and your heart might flutter or skip. Your facial expressions shift, and the muscles above your eyebrows will react to the words — another sign that you’re engaged.

Now, imagine feeling this when thinking about a brand. Take Apple, for example. Apple is a fruit, but it has come to be associated with cutting-edge technology, quality, and user-friendly designs over the years.

Make it Timeless

A name should be neutral enough to transcend time. Your name shouldn’t be something that restricts your brand.

It has to be timeless and one of the most effective ways to make sure that your name is “timeless” is to ensure that you create something that resonates with the emotions of your target audience, rather than limiting yourself to a basic descriptive term.

For instance, Nintendo didn’t just call themselves “The Gameboy Company.” Nintendo went with an evocative name with room for growth.

Consider the “looks” of the brand

Imagery is by far one of the most powerful poetic devices to use when creating a brand name with meaning. You leave a lasting impact if your brand can produce an image in your customer’s minds.

Some of the best phrases in literature earned their popularity because they evoke images in the reader’s mind. Think about how you can use the imagery in your name to convey an idea of your brand. GoPro, for example, leaves a lasting image of adventure and freedom on its customer’s minds.

Bottomline

Coming up with a brand name may be a daunting task, but that’s what the team is for. One way to make the process a bit easier is to think about what your company is all about and then come up with a brand that resonates with that. Everything else will eventually fall into place.

Pro tip from MarketAtomy.com: Come up with a name that you can easily trademark and find a domain for. After all, our goal here is to increase brand awareness and recognition. Making it easily recognizable online is one essential step.

Enter Our Naming Contest

Participate in MarketAtomy’s “What’s In A Name”  Contest. Submit the name of your business and a short introduction, video, or in writing, describing the story behind the name. The winning submission will be selected on May 10th, 2022. The winning submission will receive $100 and be featured on an Episode of the Charged-Up Studio Podcast. All submissions must be received by 12 AM EST May 5th (Cinco de Mayo) to qualify. Submissions should be sent to info@marketatomy.com.

Danna Olivo is a Growth Strategist, Author, and Public Speaker. As CEO of MarketAtomy LLC, her passion is working with first-stage business owners to ensure that they are prepared and equipped to launch and grow a successful small business. She understands the intricacies involved early on in business formation and as such the challenges that come with it. A graduate of the University of Central Florida’s College of Business, Danna brings more than 40 years of experience strategically working with small and medium businesses, helping them reach their growth goals. danna.olivo@marketatomy.com

 

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Best Practices Culture Growth Leadership Personal Development

3 Reasons Antiracism Efforts Are Failing At Your Organization

The year 2020 has been called the year of America’s racial reckoning by some. It’s been called a time where movements for racial and social justice exploded on the national scene. I have to be honest. I am not convinced. As a student of history, I have learned to analyze the difference between what activist Joe Madison calls a moment versus a movement. Was #metoo a moment or a movement? In my opinion, it has turned out to be a moment in history because I have not seen wholesale systemic change in how women are treated in the workplace beyond certain individuals like Bill Cosby, Harvey Weinstein, and others rightfully having their careers and fame challenged and more or less ended. I feel a similar vibe happening with the work of antiracism.

I have been engaged in so many powerful trainings and talks with organizations on the issue of antiracism, defined by some as “the policy or practice of opposing racism and promoting racial tolerance.” From the human resources to the executive level, I have been truly impressed by the sincerity by which these organizations have taken issues of racial or social justice head-on. Below I am sharing three reasons why the antiracist efforts of your organization may not be working.

  1. You do not fully understand what antiracism is.

Is antiracism just a word at your company? Are you and your colleagues really learning vocabulary that speaks to the challenges we face today? Can you and your colleagues explain the difference between racism and systemic racism or a microaggression and a stereotype? Words matter. Definitions matter. I have had multiple situations where I had to work with an organization on just agreeing to the same definition of a term like antiracism before we could move on in any other part of the discussion and it was completely worth it because, in times when this was not done, we had to backtrack and start over with definitions.

This is an extremely important step because if I’m looking at systemic racism as “a form of racism that is embedded as a normal practice within society or an organization” and you are looking at racism from the lens of “I never owned slaves so I’m not responsible for racism” or “if you just work hard you can overcome anything” without even acknowledging the “systemic” part of “systemic racism”, any training we do is going to be unintentionally sabotaged from the beginning. Invest the time necessary to get on the same page before you move forward.

  1. You are too focused on the problem and not the solutions.

Too many organizations have focused their antiracism efforts on reading articles and books and talking about them. This obviously must continue but it cannot be enough. For many nonwhite people, especially black people I have spoken to at some organizations, antiracism training is just the replacement term for diversity training. Saying “Black Lives Matter” is the new version of saying “We value diversity.” Organizations that have been more successful with their antiracism efforts have shown that black salaries matter and black employees matter. In short, they understand that representation matters.

Organizations that have hired more nonwhite people at the executive level, granted more power to their directors of diversity, and have increased representation of nonwhite people across the board are experiencing greater employee satisfaction and are celebrated more by their customers, exemplified by MSNBC naming Rashida Jones as president of the network and introducing more shows hosted by black people such as Tiffany Cross and Johnathan Capehart. It is represented by President-elect Biden not just saying he believed in diversity but making his cabinet more diverse including adding Native American congressperson Deb Haaland to his cabinet as well as appointing the first openly gay cabinet member in Pete Buttigieg.

  1. Antiracism is a fad at your organization.

I remember during the summer of 2020 seeing “black lives matter” signs going up everywhere from Dell to Starbucks. Even republican senators like Mitt Romney had marched for black lives and verbalized the phrase. Microsoft’s advertising department got in trouble after an email surfaced asking that they paint a #blacklivesmatter mural while the protests were “still relevant.” This led to a powerful response by artist Shantell Martin, who partially wrote that “Education and Accountability must occur in order to see REAL change. Supporting equality only when it’s popular is in itself a form of racism.”

While the aforementioned situation does not represent all of Microsoft, it does express the sentiments that I have seen by some leaders of organizations and companies that see work on antiracism as the flavor of the month. The fact of the matter is that, especially in the age of social media, your company will indeed be exposed positively or negatively. Your organization would actually be better off doing nothing rather than putting forth a half-hearted measure that will create more problems than you are trying to solve. Make sure your efforts are sincere and you are more likely to get buy-in from most parties involved.

     Going forward.

At the end of the day, it is important that your organization steps back to truly assess what your goals are when you state that you want to embrace antiracist policies. I have stated before that even though I am an antiracist and committed to the work, I am not a big fan of the word because it literally focuses (by the definition of the word “anti”) on what we are against as opposed to what we are for. It is similar to the late Mother Teresa stating that she would never attend an anti-war rally but would attend a pro-peace rally.

If you really want to assess your antiracist efforts, you should look at what progress your company has made eight months after the killing of George Floyd, which was one of the major catalysts for today’s antiracist efforts along with the killing of Breonna Taylor. In the same way you have not heard their names on television lately due to potential social justice fatigue, is your organization experiencing antiracism fatigue or just not moving forward? The three steps above may help you but only if you and your organization are sincere about the work and honest about exposing the challenges your organization faces in order to make sure that you are part of a movement and not a moment. [eut_single_image image_type=”image-link” image_mode=”medium” image=”32223″ link=”url:https%3A%2F%2Fc-suitenetwork.com%2Fbecome-c-suite-network-executive-membership%2Fpricing-options%2F|||”]

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Best Practices Entrepreneurship Management Marketing Negotiations Sales Skills Women In Business

“What Is Your Comfort Level And Why It Matters” – Negotiation Insight

 

What Is Your Comfort Level And Why It Matters

He had a stomach swirling feeling. It was an internal alarm indicating that he was out of his comfort zone. At that point, he didn’t feel overly exasperated. Nevertheless, he knew he had to control his level of discomfort. He knew such feelings matters to one’s emotional wellbeing.

Are you aware of when your state of comfort is challenged – when your levels of uneasiness begin to alter your perspective and behavior? You should – those are the points at which you might begin to engage in negative behavior. And that’s why it matters.

The following are thoughts to consider to improve your comfort level and enhance your mental wellbeing. You’ll also uncover insights about your thought process. That will allow you to discover more about what matters to you and why.

 

Importance of Comfort:

Comfort, it’s something you constantly seek but don’t think a lot about until you become uncomfortable. You should note it more frequently. Because when it’s altered, your stability and wellbeing can become mired in self-emotional conflict. That can make you feel awkward in some environments. Not only should you know your level and degree of comfort, but you should also know what triggers it to go up or down. That insight allows you to gain greater control of yourself and the environments you’re in.

Going forward, note your emotional change based on your environments. Seek to understand why you feel more comfortable in some situations versus others. Before entering those that might cause you to experience discomfort, think about how you might obtain greater control of yourself and the environment. Look for common variables that you can use to become emboldened to assist in your assessment. By doing that, you’ll become empowered and gain an insightful introspection about yourself. [eut_single_image image_type=”image-link” image_mode=”medium” image=”32023″ link=”url:https%3A%2F%2Fc-suitenetwork.com%2Fbecome-c-suite-network-executive-membership%2Fpricing-options%2F|||”]

Past Occurrences:

In considering your state of comfort, consider your current state of mind. Ask yourself why you have such feelings – what caused them – and what you might be associating from past occurrences that may be shadowing your perception. If you’re conflating past occurrences, especially if they’re negative, realize that you might be placing too much emphasis on the past. Separate the occurrence. Assess whether it causes the degree of angst as before the separation. You will have begun to control past triggers that might negatively sway your perspective. Doing that should allow you to become more at ease.

 

Controlling Your Mind Controls The Environment:

Before entering an environment, you have expectations about what might occur – how you might feel and what you might do. If it’s a new environment, you might experience a higher degree of angst than those that you’re more familiar with. Regardless of your emotional state, reassure yourself that more than likely you’ll live through the situation that you’ll find yourself in. Thus, there’s nothing worse than death that’ll occur to you.

Anything other than that is okay. So, assuage your mind – focus on the fact that you’ll learn something from being in that surrounding. By thinking like that, you’ll relieve the pressure from overthinking what might occur and how you’ll fair. That should allow you to mentally perceive yourself as flowing freer in the environment. You’re going to be a rock star … and everything will be right with the world.

 

What does this have to do with negotiations?

The negotiation process is about comfort and discomfort. When a negotiator feels comfortable about an offer or concession, he’s more likely to continue upon the same path. Conversely, one can use pain and discomfort as a tool to motivate the opposing negotiator to alter the path he’s on. Thus, the tool of comfort and how it’s used during a negotiation is something that you should give with great consideration. If you overlook it, you overlook an ally that you can use to advantage your negotiation position. Smart negotiators don’t waste this tool. Are you a smart negotiator?

 

Remember, you’re always negotiating!

 

 

Listen to Greg’s podcast at https://anchor.fm/themasternegotiator

 

After reading this article, what are you thinking? I’d really like to know. Reach me at Greg@TheMasterNegotiator.com

 

To receive Greg’s free “Negotiation Tip of the Week” and the “Sunday Negotiation Insight” click here https://www.themasternegotiator.com/greg-williams/

 

#Negotiate #Emotion #Comfort #Level #Matters #Business #Progress #SmallBusiness #Negotiation #NegotiatingWithABully #Power #Perception #emotionalcontrol #relationships#HowToNegotiateBetter #CSuite #TheMasterNegotiator #ControlEmotions

 

“Comfort, something we all seek but don’t appreciate until it’s gone.” -Greg Williams, The Master Negotiator & Body Language Expert (Click to Tweet)

 

[eut_single_image image_type=”image-link” image_mode=”medium” image=”32020″ link=”url:https%3A%2F%2Fc-suitenetwork.com%2Fbecome-c-suite-network-executive-membership%2Fpricing-options%2F|||”]

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Best Practices Entrepreneurship Leadership Marketing Personal Development

The Rise of Omni-Channel Marketing* – On Bots, Funnels, Fly-Wheels and Social Media

 

The Rise of Omni-Channel Marketing*

– On Bots, Funnels, Fly-Wheels and Social Media

…And the ONE thing you really need to learn if you want to keep your sanity

Do you ever feel overwhelmed these days by the sheer amount of marketing messages coming your way?

Or, are you at the other end of the spectrum, feeling overwhelmed by the need to keep on sending out ever more and increasingly creative and promising marketing messages about your own products and services, while making sure you can deliver on the promises?

In other words, on what end of the noisy spectrum do you operate?

I know I’m sometimes troubled by both sides of the spectrum. That’s why I wrote this article in the hope it might also give you some nice new perspectives for being able to handle it all. So…

Let’s dive in…

I recently attended a webinar on Bots – what they are, what they do, how you can use them, and how they can automate your lead generation, your sales, and even the follow-up support.

It’s astounding. And for some, perhaps many of us, it can feel like a liberation.

What it also means though, is that many jobs will become obsolete. Many co-creative enterprises will be left to the advancing power of automated solutions. And the communication between buyer and seller becomes a robotic style of conversation marketing instead of a human-to-human social interaction.

  • One the one hand, this can be seen as a good thing. It can save us from tedious tasks or from troubled discussions over minutiae. It can also help us in placing our marketing messages virtually everywhere so we’re able to expand our reach and connect with more potential customers or clients. And so it can provide us with that much wanted increase of profits and time freedom at the same time.
  • On the other hand, this can also be seen as a bad thing. It can hurt our humanness because more and more interactions will be guided and directed by the programming of the bots. It can also usurp our vital energies because we’re not reciprocally nourished by the intricate web of human connectedness. And it can provide the consumer with a complacency or false sense of entitlement when we get back into interactions with real human beings who do not immediately comply to our requests or questions. Have you ever experienced that? Or perhaps, ask your customer service representative if they’ve experienced such behavior from consumers.
Now, Bots attached to Funnels will amp this even up a notch.

Because from the initial robotic style of conversation marketing, the customer/client’s journey is then further directed into a sales funnel. In the Sales Funnel there can be a video from an actual human being, but still, it’s not real time, it’s still somewhat artificial, since it is pre-recorded and oftentimes according to a script.

Then, after someone has taken the journey from Bot-conversation through the sales funnel, to the delivery and the automated support, the customer can be satisfied. But will they really be happy? Who knows for sure? They probably will. Or at least they think so because they got what they thought they would get.

It indeed depends – on the product, the course, the program, etc.

Yet, since almost all marketing seems to promise ‘heaven on earth’ these days, we also know that for many of us it’s still not here.

And so, people go online again in their never ending search for that happiness they think they can get from buying more stuff, getting more solutions, or from having a clearly laid out process for them that virtually guarantees eternal bliss – you know, that something that makes all problems disappear.

And so, they enter the fly-wheel of ever more products, services, etc. etc. etc.

Then, with all that ‘stuff’ and the wins they got along the way, they go show it off on social media, amidst all the promoted posts, the advertisements of bots and the marketing messages of others!

Oh dear, the madness we’re in…

So, let’s take a pause…

What is just described?

In a nutshell we went through the rise of Omni-Channel Marketing.

This means that we can see how over the past two decades – and especially over the past five or six years – technology has more and more taken over our marketing efforts.

Marketing indeed is everywhere!

It has become an Omni-Channel endeavor.
  • This means it is online on all the social media platforms, the websites, the funnels, the apps, the messenger services, the emails, etc.
  • This means it is offline via letter post, mailing packages, billboards, signs, brochures, newspapers, etc.
  • This means it is via telephone, text, at the front door, in the streets, by word-of-mouth…

And probably via even more channels that not everyone is necessarily aware of.

From a business standpoint this means that you have to find at least one channel that works for you to reach your customers, although it seems increasingly important to at least begin to adopt an omni-channel marketing mindset to a certain extent.

From a customer’s standpoint this means that they become more and more selective, apathetic or burned out, or maybe even aggressive towards marketing messages unless those messages are really dialed in to their specific needs, wants and desires!

And if you’re both a business owner and a customer, you’re even into some deeper complexity here.

So…

What is the ONE thing you really need to learn now if you want to keep your sanity?

It’s learning how to plug in to your authentic human awareness.

This means…

  • Not necessarily relying on Bots, Funnels and Fly-Wheels alone.
  • Not necessarily feeling the need to post endlessly or increasingly on a multitude of channels.
  • Not necessarily having to participate in the constant bombardment of sending and receiving marketing messages.

Instead, taking a step back for a moment from all the busyness, from all the noise of the entire spectrum… Taking an Omni-Channel perspective for a moment, without having to do anything… Just taking some time to think things through without the need to buy or sell anything…

But how to market your products and services then?

The answer to that question is probably the best kept secret no one’s really talking about.

Yet the answer is hidden in this article. And it is everywhere, in plain sight. If you can find it, you can have your Omni-Channel marketing dialed in from the positioning of your authentic human awareness. And that could save you tons of time and money in the long-run.

How? To learn more…

You’re invited to >>consider this<<  to get started today with Enhancing Your Awareness.

To Your Omni-Channel Marketing Success!

Sincerely,

Maurits van Sambeek, MA

Author of >>Omnibenevolence<<

PS: The rise of Omni-Channel Marketing is picking up speed these days. Are you well-prepared or already embracing it? To learn more about How to Adopt an Omni-Channel Mindset to begin with, you’re invited to >>consider this<< and get started today with Enhancing Your Awareness.

*Omni-Channel Marketing is defined as sending marketing messages through all available channels to all potential and existing customers and clients. It can be applied both online- as offline, and it is regarded as best practice when it is all attuned and aligned, serving humankind.

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Best Practices Culture Growth Leadership Personal Development

From allies to partners: how white people can be better listeners

I’ve heard and read several stories about what white people need to do right now. Many of those stories talked about the need for white people to listen. That is absolutely true, but there are two points that need to be added: how to listen, and what to do after whites listen. I must say that I have heard for years that white people will only listen to other white people and they need to have their own conversations. While I do believe that white people need to do more amongst each other to further the work to end racism, we must ask what would happen if people like Dr. King believed he couldn’t speak to white people? With that, I am going to share my thoughts on how white people need to listen and what to do after they do so.

Les Brown once said to me that we have two ears and one mouth and that we should use them in proportion. So the first step in listening is to truly commit to not responding to every point brought up by black people who are speaking up about racism. For example, when I conduct my trainings on black boys in our educational system, I’ve been told by white educators that the issue isn’t race, it’s class. It’s not race, it’s gender. It’s not race, it’s this or that. Are you someone who is quick to say you want to listen but then shoot down the arguments made by the person you claim to be listening to? There is a difference between listening to what you want to hear and what the person speaking has to and often needs to say.

So rather than listen to correct, listen to respect. Rather than listen to analyze, listen to empathize. Rather than listen to teach, listen to learn. After you listen, acknowledge the words shared with you and acknowledge what you didn’t know. You don’t lose anything by being honest. I’ve had multiple conversations with white people in the last few days who have said things like “I really didn’t understand until I saw that video of George Floyd being killed” or “I really thought we had turned a corner once Obama was elected” or “I don’t know what to do as a white person right now.” Many of us in the black community get frustrated by these comments but I have also heard these and similar comments from black people who also thought these days were behind us. We have to take people for what they know when they know it but then it’s time for action.

The next step after listening is not take the patronizing mentality of “I’ll be your ally.” There is a certain level of arrogance that has started to develop with this term “ally.” We don’t need allies. We need partners. Allies help out and go home. Partners work together for a common good. Allies go to the sporting venue to cheer on their team and go home after the win (or loss). Partners are on the court as a player on the team and fight together for a common cause, win or lose. Where do you fit in the stadium of effective listening?

Once you believe you have become an effective listener, it’s now time for action. Action takes many forms but the first form is educating yourself. What’s on your bookshelf? Who is on your podcast favorites? What documentaries are you watching? Reading lists such as these are great ways to get started. Dr. King said that the two most dangerous things in this world are sincere ignorance and conscientious stupidity. You don’t know what you don’t know. You have to get out and learn so that you can engage from an informed position. That way after you start to listen, you can simultaneously engage in the work needed to challenge racism, systemically and individually. Systemic work looks at ways you can challenge racism wherever it presents itself in society. Individual work looks at conversations you should be having with your neighbors, co-workers, and especially family members who espouse racist ideas.

I saw a sign during the protest that said “White silence equals police violence” and several spins on that. Whether you agree with that or not, it is indeed true that silence equals compliance. By not becoming an engaged listener, educating yourself, and speaking up when you witness ignorance or injustice, you are part of the problem. There is no middle ground. As you can see, this country is in an all-hands-on deck approach. Where do you stand? How will you stand? We are working with or without you but I believe that success is better together. Dr. King said that he would rather see a good sermon than hear one. The world is waiting to see your sermon. Let’s go!

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Best Practices Culture Growth Leadership Personal Development

Inspirational Leadership in Trying Times of Crisis – How To Elevate Your Company Culture

What are your strengths and weaknesses when it comes to leadership in trying times of crisis?

That question is not necessarily an easy question. And oftentimes the leadership assessments don’t give a truly satisfying result. That’s why the following story could be of service for your leadership growth in these trying times of crisis.

“There once was a king and queen couple. They were revered by the people they reigned. But the land got invaded. And the time to step up their game had come.

Before this day though, things seemed to be easy. It was all about letting the people do their thing within the confines of a safe and well-ruled land. Everyone felt at home and on purpose. Life was good. And even the sky didn’t look like a limit to any of them.

Through securing the ways of freedom, trade and development, they had thus accomplished a great many things. Everyone received profits in different shapes and forms. And happiness and prosperity were as normal as the clean air they could breathe and the clear water they could drink, every day.

Until that moment came…

The invasion of dark forces and destructive patterns took a hold on their world. Freedom began to become a far off illusion. Trade got stalled and stuff got stolen. Developments were reversed and all outlooks for growth got destroyed.

Indeed it were trying times of crisis.

The couple got together with their most trusted advisors. Those advisors had intelligence and information from the peoples in the field. And the meeting was orchestrated so an invisible but infinitely powerful Benefactor could supply the timely wisdom they needed so much right now.

What came out of that meeting was a new balance of clarity on strengths and weaknesses. The strengths were all aligned with a grander vision previously unseen. The weaknesses were all confined to a balancing polarity, now productive again for a shared way forward as all being equal to the king and queen.

And so the darkness got destroyed by its own destructive forces. And the light shone upon the lands once again galore! Indeed the crisis was overcome. And everyone was led into a form of benevolence that was never seen before.”

What is the moral of this story?

  • You can clearly see that it refers to some actual events. In that respect, it hopefully gives you some hope.
  • You can also see that it refers to powers within each and every one of us. In that respect, it hopefully gives you some deeper understanding for creating and building a better company culture.
  • And you can see that it beholds a promise, something that can be made real through conscious choice. So…

Is it your strength to choose for new inspirational leadership now in these trying times of crisis? Can you indeed balance the weaknesses so they become a productive polarity for something better?

If you also believe in genuine inspiration for doing more good in the world then you’re invited to >>read this letter now<<

What are your strengths and weaknesses when it comes to leadership in trying times of crisis?

Because it is possible. It is doable. And it is time to embody it now.

I hope this story already helps a bit.

Thank you for reading.

Sincerely,

Maurits van Sambeek, MA

Author of >>Omnibenevolence<<

+++++

PS: If you want to talk deeper about the topics and themes of this story then you can >>contact me here on LinkedIn<<

PPS: If you want to receive genuine new inspiration for doing more good in the world then you’re invited to >>read this letter now<<

And you can go even deeper to reach higher forms of inspiration again and again by getting your copy of >>Omnibenevolence<<