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Category: Marketing

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Branding Entrepreneurship Marketing Personal Development Strategy Technology

Podcasting Made Easy: Simple Steps for Starting Your Show

 

 

How Much Does it Cost to Start and Run a Podcast?

The cost of starting and running a podcast can vary depending on various factors such as the equipment and hosting platform you choose. Here are some typical expenses to consider when starting a podcast:

  • Recording equipment: A basic microphone and headphones can cost around $100, but more advanced equipment can cost several hundred dollars.
  • Hosting platform: Some popular podcast hosting platforms are free, while others can cost around $20 per month or more.
  • Editing software: You can find free editing software or pay for more advanced options.
  • Other expenses: Depending on your needs, you may need to pay for things like soundproofing materials, music or sound effects, and marketing.

 

Do Podcasts Make Money?

Yes, podcasts can make money through various methods such as sponsorships, merchandise sales, and Patreon donations. However, it’s important to note that it can take time to build a large enough audience to generate significant income from a podcast.

 

How Do I Start a Podcast for Free?

Starting a podcast for free is possible with the right tools and resources. Here are some steps you can follow:

  1. Use a free hosting platform such as Anchor or SoundCloud.
  2. Record your podcast using your smartphone or free recording software like Audacity.
  3. Use free editing software like GarageBand or Audacity to edit your podcast.
  4. Promote your podcast on social media and other free channels.

 

How Do I Start a Podcast With No Experience?

Starting a podcast with no experience can be intimidating, but it’s possible with some preparation and research. Here are some steps to follow:

  1. Research and listen to other podcasts in your niche to get ideas and inspiration.
  2. Choose your topic and format.
  3. Invest in quality equipment and practice recording and editing.
  4. Plan out your episodes and schedule.
  5. Promote your podcast on social media and other channels.

 

How Long Should a Podcast Be for Beginners?

For beginners, it’s recommended to keep podcasts around 20-30 minutes to keep listeners engaged without overwhelming them with too much content.

Can You Start a Podcast With No Followers?

Yes, you can start a podcast with no followers, but it may take time to build an audience. Consistent promotion on social media and other channels can help attract listeners over time.

 

 

What are the Top 5 Things to Know Before Starting a Podcast?

  1. Choose your niche and format.
  2. Invest in quality equipment.
  3. Plan out your episodes and schedule.
  4. Promote your podcast on social media and other channels.
  5. Engage with your audience and listen to feedback.

 

Is it Still Worth Starting a Podcast?

Yes, podcasting is still a valuable medium for sharing information and building an audience. With the right approach and consistency, anyone can create a successful podcast.

 

Are Small Podcasts Profitable?

Small podcasts can be profitable, but it may take time and effort to build a large enough audience to generate significant income.

 

What is a Podcaster’s Salary?

A podcaster’s salary can vary greatly depending on factors such as the size of their audience, the number of sponsors, and the revenue streams they use. According to Glassdoor, the average salary for a podcast host in the United States is around $52,000 per year.

 

How Much Do Podcasts Make Per 1,000 Views?

The amount that podcasts make per 1,000 views varies depending on factors such as the advertiser and the audience demographics. On average, podcast advertising rates can range from $15 to $50 per 1,000 downloads.

 

Is a Podcast a Side Hustle?

Yes, podcasting can be a side hustle for those who have a passion for creating content and want to earn extra

For more information visit tylerhayzlett.com

Categories
Branding Entrepreneurship Growth Marketing Skills Uncategorized

WATCH:  Tips on How to Start And Grow a Personal Brand in 2023

 

Introduction:

In today’s digital age, creating a personal brand is more important than ever. People are no longer just buying products or services; they are buying into the people behind those products or services. This is why having a strong personal brand is crucial to success, whether you are an entrepreneur, executive, or employee.

 

What is a Personal Brand?

A personal brand is the perception that people have of you, based on the image you present to the world. It is how you are perceived by others, including your peers, clients, and competitors. Your personal brand is not just about what you do; it is also about who you are and how you communicate your values and beliefs.

 

Why is a Personal Brand Important?

Having a strong personal brand can help you stand out in a crowded market. It can also help you attract more clients, build trust and credibility, and increase your influence. A strong personal brand can also help you create more opportunities for yourself, whether it is getting a promotion, speaking engagements, or media coverage.

 

How to Build a Personal Brand

Building a personal brand takes time and effort, but the rewards are worth it. Here are some steps you can take to build a strong personal brand:

  1. Define Your Brand

The first step in building a personal brand is to define who you are and what you stand for. This includes identifying your values, strengths, and unique selling points. You should also think about your target audience and what they are looking for.

  1. Develop Your Story

Once you have defined your brand, it is time to develop your story. This is the narrative that you will use to communicate your brand to the world. Your story should be authentic, compelling, and memorable. It should also be tailored to your target audience.

  1. Build Your Online Presence

In today’s digital age, having a strong online presence is crucial to building a personal brand. This includes creating a website, blog, and social media profiles. You should also be active on relevant online communities and forums.

  1. Create Valuable Content

Creating valuable content is a key part of building a personal brand. This includes writing blog posts, creating videos, and sharing your expertise on social media. Your content should be informative, engaging, and relevant to your target audience.

  1. Engage with Your Audience

Engaging with your audience is crucial to building a strong personal brand. This includes responding to comments on your blog or social media posts, participating in online discussions, and attending events and conferences.

 

Conclusion

Building a strong personal brand takes time and effort, but the rewards are worth it. By following the steps outlined in this guide, you can create a personal brand that stands out in a crowded market. Remember to stay true to yourself, be authentic, and communicate your values and beliefs. With persistence and dedication, you can build a personal brand that helps you achieve your goals and creates more opportunities for yourself.

 

WATCH:

https://www.youtube.com/watch?v=1uTY6TaZC2g

For more information visit tylerhayzlett.com

Categories
Branding Leadership Marketing Personal Development

Recession-Proof Your Look: Budget-Friendly Tips for Enhancing Your Personal Style

How to Look Good on a Budget: Recession-Proofing Your Appearance

When times are tough, it’s easy to let our appearance slide. After all, who has the time or money to invest in expensive clothes and grooming products? However, caring about your appearance, especially when money is tight, can have a big impact on your personal and professional success. In this article, we’ll explore some tips and strategies for recession-proofing your look and enhancing your personal style, even on a budget.

Invest in high-quality basics

When it comes to building a wardrobe on a budget, it’s important to focus on high-quality basics that will stand the test of time. These might include items like a well-fitted blazer, classic jeans (a dark wash is always best), and versatile shoes. While these items may require a higher upfront cost, they will pay off in the long run by lasting for years and allowing you to mix and match them with different outfits. You should spend 80% of your wardrobe budget on your basics.

Accessorize strategically

Accessories are a budget-friendly way to add interest and style to your outfits. Look for accessories like scarves, pocket squares, jewelry, belts, and hats that can be used to change up your look without breaking the bank. By adding a pop of color or texture to your outfit with a well-chosen accessory, you can elevate your style and create a more polished and put-together look.

Prioritize fit

One of the most important factors in looking good on a budget is finding clothes that fit well. Clothes that are too big or too small can make you look sloppy and unprofessional, while clothes that fit well can enhance your best features and make you look more polished and put-together. Look for clothes that flatter your body shape and accentuate your best features, and don’t be afraid to have them tailored if needed. This is the number one mistake that can cheapen your look if you don’t pay attention to it.

Focus on grooming

Good grooming habits can go a long way in enhancing your appearance and making you feel more confident. This includes basics like regular haircuts, good hygiene, and clean nails. If you wear makeup, focus on simple, natural looks that enhance your features without breaking the bank. By taking care of your grooming needs and presenting a clean, polished appearance, you can feel more confident and put-together, even on a tight budget.

Care about your appearance

Finally, it’s important to care about your appearance, even when money is tight. How you present yourself can have a big impact on how others perceive you and the opportunities that come your way. By taking care of your appearance and presenting yourself in a professional and polished manner, you can position yourself for success even during tough economic times. Remember, you don’t have to spend a lot of money to look and feel your best. With a little creativity and effort, you can recession-proof your look and enhance your personal style, even on a budget.

In conclusion, recession-proofing your look requires a combination of strategic shopping, good grooming habits, and a commitment to presenting yourself in the best possible light. By investing in high-quality basics, accessorizing strategically, prioritizing fit, focusing on grooming, and caring about your appearance, you can look and feel your best even on a tight budget. So go ahead and rock that budget-friendly outfit with confidence, knowing that you’re presenting your best self to the world.

If you’re looking for expert guidance on how to recession-proof your personal brand and enhance your appearance, consider working with Sheila Anderson, The Image Designer. With years of experience in the branding and image consulting industry, Sheila can provide personalized advice and strategies for success that align with your unique goals and budget.

Whether you’re an entrepreneur, freelancer, or corporate professional, building a strong personal brand and enhancing your appearance can help you stand out from the competition and position yourself for success, even during tough economic times. So don’t wait – contact Sheila Anderson today at Sheila@ImagePowerPlay.com to learn more about how she can help you recession-proof your personal brand and take your career or business to the next level.

Categories
Advice Leadership Marketing

C-Suite TV and C-Suite Radio Launch Special TV and Podcast Episode About How to Prepare for a Potential Recession

Some of today’s most in-demand financial experts featured on the latest episode of “All Business with Jeffrey Hayzlett”

New York, NY, March 30, 2023 – C-Suite TV, a web-based digital on demand business channel, and C-Suite Radio, the world’s premier business podcast network are joining forces to air a special episode of “All Business with Jeffrey Hayzlett.” The episode addresses successful strategies to thrive during a recession and how business leaders need to have a plan in place to become ‘business first responders’ in the event of another economic downturn.

The TV episode of “All Business with Jeffrey Hayzlett” as well as the podcast, features: CEO & Chief Strategist at Quill Intelligence, LLC, Danielle DiMartino-Booth, economist and author, Dr. Art Laffer, economist and Presidential Fellow at Chapman University, Mark Skousen, Chief Economist with three decades of experience and author, John Silvia, futurist Daniel Burrus, and Mary Kelly, Hall of Fame Economic Leadership Speaker & Commander (Ret.) U.S. Navy.

Almost three-quarters of the U.S. population believe we are already in a recession and the truth is we have yet to get there. Yet the mention of the word “recession” has the power to make many cower in fear. These interviews are meant to encourage business owners – big and small – to join the fray and become ‘business first responders,’ a term coined by host Jeffrey Hayzlett once COVID began.

“Back then I decided to put my stake on the ground and took a stand. I wanted to be useful in an area where I knew I could step up and help other business,” said Jeffrey Hayzlett, Chairman of the C-Suite Network and host of C-Suite TV’s and C-Suite Radio’s All Business with Jeffrey Hayzlett. “I want to empower and encourage each and every business leader to set their fears aside, put their own stakes on the ground and battle on. These interviews, and the eBook that’s also coming out, are a roadmap anyone can implement to not just survive, but THRIVE in the event of a recession.”

For more information about C-Suite TV and C-Suite Radio, or to learn more, visit: https://c-suitenetwork.com/radio/shows/ and https://c-suitenetwork.com/tv/show/

 

# # #

About C-Suite TV:

C-Suite TV, an entity of the C-Suite Network, is a web-based digital on-demand business channel featuring interviews and shows with business executives, thought leaders, authors and entrepreneurs providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today. This online channel is home to such shows as C-Suite with Jeffrey Hayzlett, Executive Perspectives Live, All Business with Jeffrey Hayzlett, and Best Seller TV, and more. C-Suite TV is part of C-Suite Network, the world’s most trusted network of C-Suite leaders. Connect with C-Suite TV on Twitter and Facebook.

 

About C-Suite Radio

C-Suite Radio is the premier source of the world’s leading business podcasts for C-Suite leaders and business executives, featuring shows covering a range of topics, including sales, marketing, leadership, social media, finance, and management. C-Suite Radio features premium content from top thought leaders, designed to increase knowledge, deepen understanding, and build skills to enhance readers’ personal and professional lives. Visit C-Suite Radio online and follow them on Facebook and Twitter.

Categories
Growth Marketing Operations Uncategorized

WATCH: The Rise of “Clipping Agencies”

Wait, What are Clipping Agencies?

Clipping agencies are companies that provide services related to media monitoring and clipping.

They offer services such as content curation, press clipping, reputation management, online news tracking, and more. They use a variety of tools and platforms to track news, monitor brand mentions, and compile data into useful reports.

Clipping agencies are often used by businesses and organizations to track their online presence and reputation.

What is leading to the rise of clipping agencies?

The rise of clipping agencies is being driven by the increasing number of online platforms and sources of information.

With the proliferation of social media channels, news outlets, and online forums, it is becoming increasingly difficult for businesses to keep track of all the conversations happening online. Clipping agencies can help businesses monitor and track this data, allowing them to stay up-to-date and react to changes quickly.

Additionally, with the rise of digital marketing, clipping agencies can help businesses measure the success of their campaigns and track customer sentiment.

In a recent episode with Gary Vee, Gary Vaynerchuck talks about the rise of clipping agencies and digital marketing trends for 2023.

WATCH:

For more information visit tylerhayzlett.com

Categories
Case Studies Culture Leadership Marketing Personal Development Skills Technology Women In Business

Women Supporting Women

Did you know it’s National Women’s History Month? As a female business owner and entrepreneur, I’d like to say THANK YOU to all those who came before me and paved the way. Sometimes, being a strong powerful woman can feel very isolating. We all know the irreplaceable value of a strong, inclusive, loving support group. From childhood to parenthood, small networks of family, friends, neighbors, coworkers, and classmates give us a sense of belonging, protection, and camaraderie.

Support feeds the soul.

Getting the right support is crucial. Whether your kid won’t stop yelling your name or your coworker is clicking their pen incessantly, there are times when you’re frustrated and stressed out. All you want is the sympathetic voice of a friend who knows what you’re going through (and maybe a glass of wine).

You may have been disconnected from your usual support systems in recent seasons of life. I’ve discovered that a great podcast can help rebuild a sense of community. Listening to a wonderful podcast host feels a bit like a conversation with a wise and empathetic friend.

I’ve had the honor of collaborating with several incredible podcasts within the Conscious Parenting Revolution platform. If you’d like a little female camaraderie and support, I encourage you to listen (and subscribe!) to these fantastic shows.

THE SENSORY PROJECT SHOW

Rachel Harrington and Jessica Hill are certified occupational therapy assistants whose mission is to help families practice health and wellness in their daily lives. They’re light-hearted, funny, intelligent women with a fresh perspective on healthy family dynamics. Listen to my episode with Rachel and Jessica here.

THE BLENDED FAMILY PODCAST

Melissa Brown addresses the challenges of having an extended and blended home life with personal stories based on her own family. She tackles difficult topics like having a healthy divorce, managing relationships between non-biological siblings, and “time sharing” with an ex. Her episodes aim to help blended families not only co-exist, but thrive. Listen to my episode with Melissa here.

DISTRACTION PODCAST

In our world full of bright, shiny objects, we all need some advice on managing distractions. Dr. Ned Hallowell, a New York Times best-selling author and ADHD expert, lends his expertise on minimizing distractions in your daily life. His bright, enthusiastic show offers practical advice and shows how issues like ADHD can transform into strengths. Listen to my episode with Dr. Ned here.

THE MODERN MAMAS PODCAST

Jess Gaertner and Laura Bruner embody modern motherhood: Laura is a certified nutrition consultant, Jess is a licensed athletic trainer with a master’s degree in kinesthesiology, both are CrossFit trainers, and mamas to their babies—whew! They interview guests about fertility, pregnancy, parenting, fitness, and holistic health and spirituality. This duo is a blast to listen to! Listen to my episode with Jess and Laura here.

EXPERT TALK WITH TGO

A direct connection into the world of “Trailblazers” who openly share their journeys to success. From step-by-step tips on building their businesses to how they overcame insurmountable odds and turned their dreams into realities. Tune in to our International Women’s Day LIVE Event March 8th!

LAW OF ATTRACTION WITH NATASHA GRAZIANO

Bringing you the latest wisdom and neuroscience on how to manifest your goals in life and create abundance in wealth, love, health, relationships. She is the creator of the world renowned meditational behavioral synchronicity (MBS) method. By listening to this podcast, you will learn how to refocus your mindset and thought processes with practical and mindful exercises that you can begin right here, right now, simply by pressing play. Listen to my podcast episode here.

 

Which episode was your favorite? Hit reply and let me know!

Love and blessings,

Katherine

P.S. I am thrilled to be part of the 3rd Annual International Women’s Day Marathon!! An event featuring over 25 live interviews hosted by my good friend, TGo, showcasing successful women from small business entrepreneurs to trailblazers from around the world. On March 8, 2023, from 9-5pm PT, you can watch this event for FREE, streamed live from the comfort of your own home. You will have the opportunity to hear from remarkable women who have made a significant impact in their respective fields, inspiring and empowering you to achieve your own goals. This inspiring event is made possible by NOW – the Network Of Outstanding Women, and is sponsored in part by PodNation TV and JD3TV networks. I can’t wait to share with you! iwdm.live

 

Categories
Best Practices Culture Entrepreneurship Leadership Marketing

LinkedIn Is All About… [What?]

LinkedIn Is All About… [What?]

The large number of LinkedIn connection requests coming to me from people who promise to generate leads for me suggests that they think LinkedIn is all about leads. But from my perspective, most business owners already have sufficient leads. What they may lack is sufficient customers.

The problem, converting leads to into buyers, is actually one LinkedIn is well positioned to solve. That’s because LinkedIn is all about relationships.

LinkedIn Is All About RELATIONSHIPS

I can hear the pushback now. “What?! I have thousands of connections on LinkedIn but very few relationships.”

I grant that is true for most of us. But the infrastructure and the tools available through LinkedIn can be used to move someone along from awareness to a sense of camaraderie – and perhaps eventually toward an interest in our services or products. Nothing happens without your commitment to make it so, however. Cultivating relationships requires an investment of your time and attention. It doesn’t happen through automatic canned messages and responses.

Cultivating Relationships

Starting out on the right foot

It’s hard to cultivate a relationship with someone to whom you haven’t yet bothered to say hello. If you send me a robo connection request (i.e. a request without personalization), how interested will I be in getting to know you? I may accept your connection request merely because your profile doesn’t alarm me and your connections will expand my network, but I’m not likely to spend time interacting with you.

Going the other way, if I ask you to connect with me but fail to follow up with any message after you accept, it’s hard to imagine that I’ve built the foundation for friendship. You should greet your new connections authentically and invite a response by asking a question.

Is it essential that we exchange niceties with each connection? No. Only with the people who really interest us — the people whose profile, job title, or something else about them catches our eye and resonates with us. Forming relationships should be a joyous endeavor, not drudgery.

Don’t sell

Selling in our connection invitation or right after we connect is not a winning proposition. There is no bigger turnoff than pushy sales talk without a prior relationship. Never assume that because someone has accepted your invitation to connect that they’ve agreed to be sold to. Sales and referrals flow when you are top of mind, you have demonstrated value over time, and your connection either experiences a problem that is perfect for you to solve or they know someone who they think needs what you are offering.

Relation-building strategies

  1. Engage online. When commenting on someone’s posts, add real value to the person whose post you are commenting on, to others reading it, and to yourself. Note that neither a LIKE alone nor a comment under 5 words are considered by the LinkedIn algorithm to be “engagement.”
  2. In your own posts, focus on adding value. Will your post add value to others and yourself?
  3. Endorse skills. On your connection’s profile, identify three skills that you can vouch for and endorse them for those skills. Why not more? This is an attention-getting strategy you may want to use several times.
  4. Use the “tag” function when you mention a person’s name online. They receive an email message from LinkedIn that they have been mentioned in a post. This assures that they will notice your kind mention of them and provides an opportunity for them to respond if they choose to do so.
  5. Use LinkedIn’s messaging function to communicate with people (but only if they are active daily on the LI platform). When you use LinkedIn for sending a note to an individual, your message features your LinkedIn headshot, an important part of your brand.
  6. Send an article via LinkedIn message to a person likely to appreciate it. This shows that you are thinking of them and that you’re paying attention to the kinds of content they may find valuable. Don’t send the article to several people adding their names to the same message. When you do that, you’ve created a group and everyone who responds will automatically be communicating to everyone in the group.
  7. Be helpful because it’s the right thing to do, not because you expect quid pro quo. Eventually all the positivity you’re sending into the world will find its way back to you.

LinkedIn is all about relationships. Remember that relationships emerge through your investment of time and attention. Use LinkedIn’s functionality and these strategies to effectively engage, add value, grow your sphere of influence – and build relationships.

To your success!

Named one of six top branding experts in 2022 by The American Reporter, over the past ten years, I’ve helped countless C-level clients use LinkedIn to frame conversations, impress customers, and introduce themselves before their first conversation takes place. If you are a C-suite executive or senior leader, I can make this easy for you. Based on my knowledge of how LinkedIn works and how people respond to what they see there, I can ensure everything is ready and your profile conveys exactly the message and impression you’re aiming for. Let me help you attract the talent you want to hire, increase your visibility and influence, and steer your career.

Contact me through my website https://carolkaemmerer.com for:

  • Executive one-on-one assistance with your online brand
  • Professional speaking engagements on personal brand and LinkedIn
  • An autographed copy of my book, LinkedIn for the Savvy Executive-2ndEdition
  • My self-paced, online course
  • To receive my articles in your email mailbox monthly

 

My award-winning book, LinkedIn for the Savvy Executive-2nd Edition received BookAuthority’s “Best LinkedIn Books

of All Time” award, and was named one of the “Top 100+ Best Business Books” by The C-Suite Network, and is an International Book Awards winner. For your author-inscribed and signed book or for quantity discounts, order at: https://carolkaemmerer.com/books

 

Other Articles by Carol Kaemmerer

What Can a Sales Conversation Teach You About How to Write Your LinkedIn ABOUT Section?

Your Most Powerful 220 Characters: If You Haven’t Customized Your LinkedIn Headline, You’re Missing Out

Strategic Engagement on LinkedIn: How to Become Top of Mind for Right-for-You Opportunities

Three Misconceptions About LinkedIn that Could Be Hurting You

What is a Personal Branding Expert? …And Do You Need One?

Why Senior Leaders Need a Strong Brand NOW — And Why It’s In their Company’s Best Interest to See That They Get One

7 Ways to Elevate Your Online Brand So You Can Love Your LinkedIn Profile

What is a Personal Brand – And How Can You Take Charge of Yours?

Twelve Changes You Can Make in About an Hour to Improve Your LinkedIn Profile

Why Is My LinkedIn Profile Getting So Few Views?

How Can LinkedIn Be Part of Your Company’s Strategy for Responding to the Great Resignation?

Is Your LinkedIn Profile Missing the Mark?

Comfortable in Your Job? Uncomfortable Life Lessons to Safeguard Your Career

How to Be Found on LinkedIn: Ten Top Strategies to Rank Well on a LinkedIn Keyword Search

Why Are You Playing Small on LinkedIn?

If You’re Not “Writing to the Margins” on LinkedIn, You’re Missing Out

Don’t Be Hooked Through a Big Phish: Recognize and Avoid Phishing Scams on LinkedIn:

A Small Omission That Undermines Your Credibility on LinkedIn

“Tell Me More…” — On LinkedIn

What is Your Poor LinkedIn Profile Costing You?

C-Suite Executives: Stop Hiding Online

Categories
Biography and History Branding Case Studies Marketing Operations Strategy

WATCH: The Real Reason the Long John Silver’s Business is Sinking…

Long John Silver’s is the #1 fast food seafood restaurant in the United States.

But, they’ve been struggling for decades. Long John Silver’s has lost over half their franchises since their peak.  Here’s why…

 

 

 

The Real Reason Long John Silver’s is Struggling:

The original premise for the chain sounded good, at least on paper. During a family, vacation, businessman and restaurateur, Jim Patterson had a flash of inspiration:

Bring the sunny seaside fish and chips eating beach experience from the coast, to families nationwide.

When the chain first started, Long John Silver’s made an effort to impart each location with a seafaring theme reminiscent of the company’s vacation-inspired roots.

The company’s heyday was a ten-year period from about 1979 to 1989, during which it grew from a footprint of one thousand units to an all-time high of 1,500 locations.

Watch the full story on this episode of Company Man.

 

WATCH:

 

Then a String of Devastating Decline in Market share…

The chain has been on a decline since at least 1989 when, in response to mounting debt, it first took its business private. In the three decades since, it’s been handed off from one unhappy owner to another.

They’ve also been plagued with bad marketing (often self-inflicted).

For example, in 2017 they’re marketing team posted a video of a hostage being beheaded with a swordfish in an attempt to “go viral”…

 

 

They were forced to issue an apology:

Graphical user interface, text, application Description automatically generated

On top of some marketing flops, probably the biggest failure is their lack of vision against the original mission to bring people into a coastal dinner experience.

 

Long John Silver's

You know that feeling you get when you have a craving for fried cod, but you also  want a root beer float and a chili dog? Apparently, not too many other could relate either…

In addition to loosing half their franchises since their height, they lost 300 locations over the last 5 years alone and another 60 during the 2020 COVID lockdowns.

While millions of Americans enjoy the convenience of fast food, it appears for Long John Silver’s target audience, they preferred the original quality experience and cheap burgers over fish sandwiches.

For more information visit tylerhayzlett.com

Categories
Branding Capital Entrepreneurship Growth Marketing Personal Development Strategy

Investigating the Highly Profitable Business of Public Speaking

According to Ziprecruiter, as of Aug 5, 2022, the average annual pay for a “Motivational Speaker” in the United States is $68,271 a year. That works out to be approximately $32.82 an hour. Or the equivalent of $1,313/week or $5,689/month.

Want to be a public speaker? Here’s what to expect…

 

How Much Money Can You Really Make Speaking?

While ZipRecruiter is seeing annual salaries as high as $148,000 and as low as $21,500, the majority of Motivational Speaker salaries currently range between $33,500 (25th percentile) to $118,000 (75th percentile) with top earners (90th percentile) making $145,500 annually across the United States.

The average pay range for a Motivational Speaker varies greatly (by as much as $84,500), which suggests there may be many opportunities for advancement and increased pay based on skill level, location and years of experience.

Newbie speakers will talk for free or for travel cost reimbursements. Meanwhile, celebrities and well known industry experts charge up to an profitable six figures per engagement.

But some speakers are making far from the average. Here’s why…

 

The Net Worth of These Motivational Speakers is Insane!

Here’s a look at how much the top motivational speakers are worth…

1. Brian Tracy – $15 million

 

2. Suze Orman – $75 million

 

3. Robert Kiyosaki – $100 million

4. Dave Ramsey – $200 million

 

5. Daymond John – $350 million

 

6. Tony Robbins – $600 million

 

7. Magic Johnson – $620 million

 

Some of the dollar amounts they charge per speech will surprise you. For example

Simon Sinek now charges $100k per speech. Gary Vee does too…

Sam Par breaks down the world of public speaking and the surprisingly lucrative amount of loot that can be made via the business model in HubSpot’s episode of The Hustle. Check it out.

 

WATCH:

 

 

For more information visit tylerhayzlett.com

Categories
Branding Case Studies Entrepreneurship Growth Investing Marketing News and Politics Wealth

How a Broke YouTuber Invented $4 Billion Business After Being Rejected 40 Times…

In 2012, Jack Conte and his wife, Nataly Dawn, were known as the indie band called Pomplamoose. They were bringing in roughly $400,000 per year in revenue from tour dates, merch, and on ads viewed by their 1.5M followers on their YouTube channel.

 

But then a mental breakdown a few years ago changed all of that…

After spending three months producing an elaborate music video for their song “Pedals, (it’s pretty impressive for a self-production). But the production came at the heavy cost of maxing out all of Jack and Nataly’s credit cards.

The Conte’s sunk their life savings into making the video popular on YouTube. So far the video has 2.3M views, but the confused couple received almost nothing for their efforts from YouTube…

They spent $10,000 and three months to make just the 1 video go viral on YouTube. He soon realized that, even though he receives an average of one million viewers on his YouTube videos, he’d only make $160 in ad revenue. Kind of a shitty reward for the time and effort they were putting in.

Jack knew there had to be a better way…

So he came up with an idea for creators to get compensated directly from their fans and cut out the middle man.

That’s how he came up with the idea of launching Patreon. He sent a sketch of his idea to his former college roommate, an engineer, who started coding for it that night. They launched soon after, with Jack being Patreon’s first official creator. Within two weeks, he was making six figures…

 

Wait, What is Patreon?

Basically it’s a membership platform that helps creators to get paid. Creators perform an artistic service and return, their fans and supporters (aka patrons) use Patreon to support them by means of payments. This way, creators can spend more time creating content instead of looking for funding.

There’s a few business models that content creators can use on this crowdfunding/membership platform.

 

Patreon’s Business Model Enables Creators to Charge For:

  • Community (monthly memberships)
  • Educational subscriptions
  • Gated premium content
  • Pay-what-you-can donations

 

Jack founded Patreon in 2013, today they have 3 million monthly active patrons generating $100M+ per month on the platform.

At one point for example, author and psychologist Jordan Peterson, was said to be making over $70k per month on the platform just in donations alone.

Patreon currently takes between 5% and 12% of creator earnings (plus a payment processing fee). The pandemic helped increase revenue with over 30,000 creators flocking to the site within the first few weeks of the pandemic. Videos and podcasts are the biggest categories on the site.

Along with all their success, the company is facing an intense amount of competition coming from Youtube, Twitter, Instagram, Only Fans, Substack, and Clubhouse (is that thing still alive?).  It seems every platform these days is doing their best to lure creators by allowing everyone to make money versus just the big creatives.

But for now, Patreon has proven their business model helping participants in the creator economy to get paid more. The result of the couple’s efforts so far has resulted in an estimated $8 million in cash.

The companies’ market valuation is currently hovering at $4billion. Which is a pretty awesome accomplishment that a broken husband fed up YouTube created a rival platform that turned him into a millionaire.

#boss…

 

 

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