C-Suite Network™

Categories
Entrepreneurship Marketing Operations Personal Development

Without a Brand Promise a Brand is Just a Label

Brands go back to the Roman Empire. Products were emblazoned with a mark that identified the merchant. Today, brands don’t just indicate identity; they also represent the brand’s promise. This promise covers much more than just performance—it reaches packaging, quality, price, availability, and other factors that create your consumers’ expectations!

Modern distribution and communication can bring your brand to widespread recognition and reputation that are based on both past and present behavior. But this is an intricate double-edged sword! A brand with all-star reputation and distribution can excel in the marketplace, but on the other hand, a brand can lose its charm when just one consumer necessity fades. For example, brands can continue to provide good quality, dependability, and price, but they can lose favor by breaking their promise in different ways, like environmental practices or labor relations.

The brand promise is complex. Your consumer has their own expectations based on knowledge of your brand, no matter what you want your brand promise to be. If a consumer’s recent experience doesn’t match their expectations, not only will they stop using your brand, but they’ll also be compelled to warn others (to whom they’ve previously promoted your brand) to avoid it! When it comes to reputation, your former promoters can become formidable opponents. They have more authority with your consumers than you do.

This is why it’s essential for small startups and large corporations alike to understand the unpredictable nature of a brand promise. Start with accepting that you don’t own your brand. The consumer does! You don’t even own your brand promise—the consumer does! Your brand promises certain behavior in your customer’s experience that you and your marketing team might not even notice. New competitors, changes in the market, changes in your category, or even the news can sometimes alter your brand promise in your customers’ eyes. So be cautious and pay attention!

When people trust a brand, they want to feel completely comfortable. So, they stop looking for an alternative once they’ve discovered their brand. Shopping for a new brand fosters anxiety and possible disappointment. Understanding this can be a huge advantage to brand builders who don’t disappoint their followers. The more you know about how customers see your brand promise, the better you can honor it and remain relevant in their point of view.

Your customer service and salespeople know more about marketplace dynamics and consumer perception than your marketing staff. Why? Because they talk to consumers every day! Your salespeople have the most up-to-date info on the competition, your category, and the marketplace. When you break your brand promise, your customer service people know before anyone else in your company. To live up to your brand promise and to keep your devoted customers, we suggest a regular and formal line of communication between your Customer Service and Sales teams and your Production, R&D, Marketing, and Administrative teams.

It’s easy for creators to get too comfortable with their brands. They think they have reached their destination, when maintaining your brand promise is actually a persistent journey. Don’t allow your brand to become just another label. When you keep your brand promise, you keep your faithful customers as promoters for your brand.

For more, read on: http://csnetworkadvis.staging.wpengine.com/advisor/michael-houlihan-and-bonnie-harvey/

Categories
Entrepreneurship Health and Wellness Human Resources Management Women In Business

Distractions Decay. Attention Pays

Everywhere I look there are people staring at their phones – walking down the street and through airports, at restaurants and coffee shops, networking events and family gatherings. I believe we are so distracted that we are losing the ability to connect with each other and our surroundings.

We go through the motions of day-to-day life while failing to invest any real concentrated effort into any of it. We drive from place to place, often not remembering how we got there because we are tuned out, lost in our heads, distracted with technology and suffering from mental fatigue. We finish the workday exhausted while feeling we’ve accomplish nothing of any real value. We participate in conversations and fail to remember more than a quarter of it.

Our society is overlooking what important and failing to honor what matters most. We sacrifice time with our families and friends to answer emails and messages. We give up necessary sleep to check alerts and texts. We lose lives because drivers focus their attention on a screen and not on the road.

When do we say enough?

We do we recognize technology as a tool, not as a life source?

At what point do we commit to changing our habits and realize our distractions decay and attention pays?

I believe when we commit to focusing our attention on what matters most, everything in our lives flourish. Relationships are fed, tasks are completed, profits are boosted, productivity increases and accountability is restored.  When organizational leaders commit to avoiding interruptions in order to engage in a conversation and truly connect with their employees, morale increases and profits soar. When coworkers remove daily distractions, they have time to focus on important tasks and achieve deadlines. When families commit to each other, their relationships grow and their need for superficial technological fulfillment decreases. When we as individuals realize we cannot operate in a 24×7 world and that we require rest and recovery to be our best selves, our productivity improves.

Are you ready to make a change? Are you ready to admit you’re distracted? Are you ready to recognize it’s time to pay attention to what matters most? Join me as I embark on an #AttentionRevolution where we change our habits and behaviors so our distractions no longer decay and our attention pays.

Categories
Accounting Best Practices Economics Entrepreneurship Health and Wellness Human Resources Investing Management Marketing News and Politics Skills Taxes Technology Women In Business

How to Really Overcome a Bully Before Negotiating

“A bully is a misguided person with perceived power. Extinguish his sources of power and you extinguish the bully.” -Greg Williams, The Master Negotiator & Body Language Expert

Do you know how to really overcome a bully before negotiating with him? There you are. You’re negotiating against a bully! He’s someone that’s willing to lie, cheat, and steal to come out ahead in the negotiation. You think to yourself, ‘what can I do? This son-of-a-gun is not playing fair and I don’t know how to overcome him!’ The answer to, ‘what can I do’ was hidden in what occurred before the negotiation began.

The following insights will allow you to position yourself better to overcome a bully’s ploys before you negotiate with him.

Positioning:

In every negotiation, positioning occurs. It’s shown in the way the negotiators perceive each other and themselves. Thus, positioning is important because it determines how negotiators will interact with one another.

If you know you’ll be negotiating against someone that has bullied others in the past, before entering into the negotiation, attempt to discover the demeanor of those individuals. In particular seek to define whether they were perceived to be weak by your opponent due to their short-comings, or if your opponent felt empowered due to some other factor(s) he had going for himself at the time of the negotiation(s). That information will allow you to best position yourself from a position of strength. A bully’s loathing for weakness is the reason he only picks on targets that he perceives to be weak.

Leverage: (ploys you can employ when negotiating with a bully)

  • Using Other people
    • All bullies look up to someone. If you can find a way to curry favor with the bully’s icon, you can supplant his bullying efforts against you. After all, the bully wants an easy target. If the bully’s icon has favored you, that makes you less of a target to the bully.
  • Bully’s weakness
    • All bullies have an Achilles heel. It may be how they wish to be perceived by others. It may also appear in the form of the bully being perceived in one light versus another. Whatever it is, discover it and be prepared to exploit it during the negotiation if such is called for.
  • Bully’s Persona (his vanity)
    • If you’re aware of the pride a bully takes in having himself perceived in a certain light, attempt to alter that light; have it shine on someone or somewhere else. You will have taken away his source of motivation. Hold it hostage until he dismantles his bullying ways. The point is, hit him where you’ll get the most attention and where it will hurt him the most. Remember, he despises weakness and applauds strength.

Be Stealthy:

Every good negotiator gathers information about the opposing negotiator. When you know you’ll be negotiating against a bully, drip misinformation into places that he seeks to gather information about you. The better you can use such information to misguide him, the more difficult it’ll be for him to assess the type of negotiator you are; always be willing to display a different negotiation demeanor based on the opposing negotiator.

When engaging a bully in a negotiation, there are all kinds of mind games that occur. Utilize the insights above and you’ll be in a better mental state than the bully. The better you play the game, the greater the chance that you’ll be able to overcome a bully when negotiating … and everything will be right with the world.

What are you thinking? I’d really like to know. Reach me at Greg@TheMasterNegotiator.com

To receive Greg’s free 5-minute video on reading body language or to sign up for the “Negotiation Tip of the Week” and the “Sunday Negotiation Insight” click here http://www.themasternegotiator.com/greg-williams/

Remember, you’re always negotiating.

#HowToNegotiateBetter #CSuite #TheMasterNegotiator #Bully

Categories
Entrepreneurship Management Personal Development

The Monotony of Success

Have you ever given up on something because it got boring? You know those goals you set, maybe a New Year resolution that shortly after starting you stop working on, maybe because it got boring or because you were not seeing the results fast enough. Maybe even a job or project for work that you quit on because it wasn’t exciting or fulfilling anymore.

In a recent interview I had on C-Suite Success Radio with Shep Hyken, Customer Experience Expert and Chief Amazement Officer, I learned that there is a monotony of success that you must withstand if you are going to be successful. That means that in order to be successful most of what you do day in and day out is going to be monotonous.

The good news is that if you are bored or less than fulfilled with some of the work you are doing because it is monotonous, as long as you keep doing it you are working towards success. It is the day in and day out little things that compound into your great achievement. That is a lesson I learned reading The Compound Effect by Darren Hardy and The Slight Edge by Jeff Olson. In order to accomplish anything it takes time, discipline, and repeating the right behavior.

The reason I bring this up is because I think it is simple to understand yet profound its meaning. Instead of being bored or unfulfilled by some of the mundane and monotonous tasks you have to do every day, reframe those experiences into excitement for what you are building and creating in those actions.

You can apply this to losing weight, getting a degree or certification, completing a project, training for a marathon, or just about anything you want to accomplish. When I look back at all the activities I quit on before I succeeded because “they weren’t fun anymore” and realize that was a sign that I was working on my success I wonder what would have happened if I had kept going. And since I didn’t know it then I use it now to keep me working towards my current and future goals.

I bring this short message to you as we start the new year to help you reframe your thoughts as you dig into your 2018 goals. Monotony might just be the sign that you are working towards a successful outcome.

Wishing you a Successful and Happy New Year!

 

Categories
Best Practices Entrepreneurship Health and Wellness Human Resources Management Women In Business

Combating Employee Apathy

Today I had lunch with a friend who is a cognitive neuroscientist. She was telling me about her research that identifies which patients are more likely to comply with their doctor’s instructions – whether regarding diet, medication, smoking, etc. – and which are likely to ignore instructions and continue their unhealthy habits, undeterred. She said there was one variable that was the strongest predictor of which path a person would choose: whether or not they demonstrated apathy.

In that situation, apathy stemmed from a variety of beliefs ranging from denial that the risks of their current lifestyle were as severe as doctors claimed, to lack of confidence that they would be able to maintain the new routine, or fear that it would simply be too much work. Whereas her examples pertained to healthcare, I realized that the apathy factor is just as obstructive in leadership and motivation.

For me, the question of converting apathy into motivation brings up an interesting question regarding who is responsible for this change. To what extent is it the employee’s responsibility to motivate themselves to perform better, and to what extent is it yours, as their supervisor, to help them find a reason to feel motivated?

An apathetic employee can be toxic to an organization. The longer you let them be, the more damage they can cause. Some would say that these are the employees you need to terminate, and soon. But sometimes it’s not that simple, such as when the company process for termination can take months or longer, and require substantial consistent documentation. Plus, many have the potential to turn around and become productive contributors with the right guidance and opportunities.

But how can you recognize apathy early on, before it’s too late?

There are a variety of warning signs of apathy. As all communication is conveyed through three primary channels – verbal, vocal and visual – let’s take a look at some of the signs in each area.

Verbally, listen for specific comments that indicate that someone is not on board, or doubts the value or validity of what he or she has heard. Passive-aggressive comments like, “Whatever,” “Here we go again,” or “it doesn’t matter what I say because nothing is going to change anyway,” are clear indicators that there is a serious disconnect between their perception of a situation and yours. Alternatively, a lack of voluntary, proactive engagement in conversations may indicate a lack of interest or a lack of confidence in something. Try to notice patterns in the person’s comments, as the words he uses will often either implicitly or explicitly indicate the nature of the problem.

Sometimes, however, the words themselves may not overtly indicate a problem, but as the saying goes, “it’s not what you say, it’s how you say it.” It becomes important to listen past the words to their delivery. Vocally, when that person speaks, do they sound interested in the topic, or tend to mumble their way through most conversations? Are they rushing through their comments like they just want to get the meeting over with? Is there something in their voice that sounds anxious, frustrated, terse, sad or distracted? What if you’re not sure what you’re hearing? The answer is simple: Ask.

Finally, trust your eyes. Look for behaviors that indicate a lack of connection, such as substandard performance, poor attendance, or lack of participation in group conversations or activities. Physical and behavioral signs can also include sighs of resignation or exasperation, eye-rolling or lack of eye contact, poor posture, and frowning.

It’s not to say that the occasional demonstration of any of these signs is an immediate red flag; after all, we all have good days and bad days. But when the behavioral exception turns into the rule, it’s time to give it a second look.

At that point once you have identified some patterns, it’s critical to speak with the employee and get to the heart of the apathy. You can’t determine a solution, or even guide someone else to finding their own solution, unless you find out what the root cause of the problem is. Often, apathy can be an indirect cry for help.

This kind of conversation can be one of the most intimidating and challenging conversation for leaders, but whatever you do, don’t ignore apathy. For those who are conflict-averse to start with, the issue is fraught with hazards and uncomfortable topics from the employee’s objectively poor performance to their subjectively negative attitude. If you need some help in broaching this discussion, check out my previous post and video for strategies and tips on how to initiate sensitive conversations.

You might discover that they don’t understand the importance of their role or how their work fits into the big picture. Alternatively, the work could be too easy and thus unstimulating, or too difficult and thus overwhelming. Maybe they are dealing with a stressful home situation such as a sick and elderly parent or child with special needs. Or they could feel like they don’t know how to fit into the company or departmental culture, which can be demoralizing.

Naturally, some of those issues are easier to address than others in helping the employee find solutions that inspire internal or intrinsic motivation (see Sharon Smith’s series here on this issue). But through constructive dialogue, you can determine mutually beneficial and responsible steps to take, such as empowering the employee with training for greater skills development and future career opportunities…. Or you may jointly decide that it’s in everyone’s best interest for you to introduce the employee to someone outside the company who could offer them a position that they will find fulfilling, and leave of their own volition, on good terms. But sometimes, just knowing that you noticed and cared enough to ask what’s going on can be a huge first step toward overcoming apathy, and changing attitudes, behaviors and performance.

Of course, the employee has to make the ultimate choice for him or herself, but part of leading and mentoring is helping people gain new perspectives and grow. The best leaders can find the right path to lead anyone.

Categories
Accounting Best Practices Economics Entrepreneurship Health and Wellness Human Resources Investing Management Marketing Skills Women In Business

Life is Always Testing You; A Negotiation Inspirational Insight

“Tests are meant to measure your improvement. Life’s tests are meant to improve you!” -Greg Williams, The Master Negotiator & Body Language Expert

“Life is Always Testing You”

“This is a test. For the next 60 seconds …”

“Fear not the passing of time. Fear instead your lack of ability to use the gifts that time gives you.” -Greg Williams, The Master Negotiator & Body Language Expert

Life is always testing us and thus, life is always a test. Be thankful for that because it means that you’re alive, with the ability to go higher in life.

We plan for one thing and something else happens. We set our expectations upon what we’ve planned for and life zags when we thought it was going to zig. At times, it can drive you nuts! But, you shouldn’t let it. Consider it as just another test that life is putting before you; it’s doing so to make you stronger. It’s doing so to see how quickly you can adapt to unexpected occurrences. To the degree that you don’t let such occurrences create mental angst within you, you’ll become infused with more resiliency in life, for your life. That can serve as a source of motivation to fortify your mental attitude and enhance your aptitude to achieve more in life.

The way we perceive and interpret what occurs in our life determines how we’ll adapt to those occurrences and how well we interact with them. Thus, if you view an occurrence from the perspective that it’s a test from which you can improve your abilities, the new/altered occurrence from what you expected can be viewed in a more positive light. That positive perspective should allow you to deal with the unplanned, unexpected occurrence easier and with less apprehension.

When something doesn’t serve you, don’t let it disserve you a second time. Occurrences will come to you from many different sources. Let the positive things that come from such sources support you. For those that detract from you and your goals, be thankful for their insights as you say goodbye to them, knowing that they too add value to your life.

Once you look at your life’s occurrences as being a value-add to your life, you will have adopted a mindset of openness, acceptance, and a mental state of ease. Once you do that … everything will be right with the world.

What does this have to do with negotiations?

Negotiations are fraught with occurrences that challenged your preconceived plans based on the plans you assembled for the negotiation. Again, to the degree you’re flexible in the flow of the negotiation and you’re adaptable to the changing flow that occurs in/during it, the better a grip you’ll have on determining its outcome. That means you should manage your emotional state during the negotiation, constantly be thinking of any hidden meanings in unspoken and spoken words and any additional insight that body language gestures convey. That assembly of insights will make you a more formattable negotiator, which will lead to better negotiation outcomes for you.

What are you thinking? I’d really like to know. Reach me at Greg@TheMasterNegotiator.com

 To receive Greg’s free 5-minute video on reading body language or to  sign up for the “Negotiation Tip of the Week” and the “Sunday Negotiation Insight” click here http://www.themasternegotiator.com/greg-williams/

Remember, you’re always negotiating.

#HowToNegotiateBetter #CSuite #TheMasterNegotiator #Lifetest

Categories
Entrepreneurship Health and Wellness Management Technology

Craig Weiss Shares How His Company Will Allow Us To Control Our Dreams

As part of my nationally syndicated radio show, Take the Lead, I interview top leaders and successful individuals who share their success stories.  I recently had the chance to interview Craig Weiss, Founder and CEO of Aladdin Dreamer, a technology company that is designing a wearable that allows people to control their dreams. He originally practiced patent law. Prior to Aladdin Dreamer, Craig oversaw NJOY, Inc. the world’s largest independent electronic cigarette and vaping company as President and later as CEO.

To hear the entire interview, you can go to the podcast version, which includes an interview with David Mead, who co-wrote Find Your Why with Simon Sinek and Peter Docker: http://www.podcastgarden.com/episode/david-mead-and-craig-weiss_118355 or you can see the video interview with Craig Weiss on Youtube at: https://www.youtube.com/watch?v=SH3c7OpVTZg&t=1613s

The following are highlights of what Craig discussed in our interview.

  • How Aladdin Dream will allow customers to control their dreams
  • His experience in the vaping industry and how he was lambasted
  • How receiving a law degree impacted his success
  • His startup company and how he is raising funds
  • Serial entrepreneurship issues
Categories
Best Practices Entrepreneurship Human Resources Management Marketing Personal Development Women In Business

Are You a Thought Leader? Get Your Ideas the Attention They Deserve

Have you ever heard the term ‘Thought Leadership’ and wondered what it was and who gets to call themselves a ‘Thought Leader?’ True thought leaders shape and shift ideas, perspectives and focus in others.

Thought leaders don’t just know something, they are known for something. People often consider themselves Thought Leaders and yet are actually just thought repeaters. If you really want to stand out as a unique leader who drives passion and focus in others, you must know with conviction, or be willing to develop the skills that meet the following Thought Leadership criteria:

  • Within your business or corporation, you are the go-to resource that best represents your brand, idea and thoughts.
  • You can quickly strategize using thought leadership as a marketing strategy to operationalize your unique ideas.
  • Create ideas and information your business and department can capitalize on by sharing it with the world in a way that is unique and one-of-a-kind.

Utilizing your unique talent and ideas in Thought Leadership can help you inspire and develop top talent within your company. It can also help you attract and retain a larger client base with great connection, engagement and partnership with your brand.

Question is, once you’ve identified your inner thought leader, how can you share your insightfulness to those around you?

1. Capture what you know: You must take the ideas from your head and create ways to communicate them to the marketplace. Thought Leaders can be found in any existing field of work imaginable; however, having a thorough knowledge and unique insights into a topic is only the beginning. Document what you know, your intellectual property. Become a subject-matter expert with unique insights and perspectives to share in your area of expertise. Communicate them in a way that demonstrates value, with language that is uniquely yours.

2. Make your ideas known by others: Of equal importance is the Thought Leader’s ability to educate others on their ideas. It is critical to to share ideas in such a way that you inspire others to want to pass the information along to those in their inner circle. So, package your ideas in an accessible and attractive format to distribute to a market hungry for insights and solutions to problems, and those hearing your message will be eager to distribute it accordingly.

3. Communicate with other Thought Leaders: Communicate with other industry thought leaders, those that are shaking up the way their industry operates. Those with unique insights and ideas often value like-mindedness. They will embrace your approach and engage others willing to listen and learn.

4. Concentrate your messages to the markets that will value your expertise: Your ideas offered must be powerful enough to shift, or contribute to the future direction of an industry, community or even a whole way of thinking. If your thought leadership ideas focus on customer engagement, focus on developing relationships and creating connections with those whose interests concur. If technological ideas are what you’re known for, engage with other like-minded industry thinkers that will see the value in your message and understand the long-term impact your ideas will have.

Thought leadership is a unique skill set and way of packaging solutions to problems others may not consider. Once you’ve identified this talent within yourself, or developed the skills to be known for what you know, move forward with the communication strategy presented so you can spread your knowledge and ideas successfully.

Categories
Entrepreneurship Health and Wellness Management Marketing Technology

Billionaire Naveen Jain Shares His Moon Shot

As part of my nationally syndicated radio show, Take the Lead, I interview top leaders and successful individuals who share their success stories. Naveen Jain, the billionaire behind Viome and Moon Express, sat down for a live interview with me.

To hear the entire interview, you can go to:  http://drdianehamilton.com/episodes and https://www.youtube.com/watch?v=_Z0KVSnO9Ow&t=219s.

The following are highlights of what he discussed in our interview:

  • Going from being poor to becoming a billionaire is a mindset
  • Ask what can I do about a problem
  • What if energy becomes like oxygen and does not cost money
  • Abundance makes things demonetized
  • Half of the Fortune 500 companies will go bankrupt in next 15 years
  • The pace of disruption
  • What Uber has accomplished and what will happen to them
  • What is your moonshot and what is possible
  • Smaller problems are harder to solve then bigger ones
  • How to get to the point of landing on the moon
  • Don’t have a plan B as a crutch
  • How to create a billion-dollar company
  • Reason people buy products
  • Curing all disease
  • Better to get into industries with which you are not familiar
  • 70% of serotonin is produced in the gut and not the brain
  • Tony Robbins and Peter Diamandis and the Joe Polish Genius Network event
Categories
Best Practices Entrepreneurship Human Resources Management Skills Women In Business

The New Year’s Resolution You Can Keep

Like most people, I usually hate making new year’s resolutions. They are something we create out of a sense of obligation, knowing all the while that we will probably not stick with it for more than 24 hours. Then as icing on the cake, there’s a predictable little twinge of guilt for giving up on it, since it was something that should make our lives better somehow. Well, I want to suggest a way to make this year different.

Decide for yourself that this year, the resolution will not be about you, but about others. More specifically, take stock of your relationships, and take an honest look at the nature of your communication patterns with them. Is there something about the dynamic between the two of you that  brings out a tendency to be unnecessarily blunt, passive-aggressive, or indifferent? Do you shut down or avoid people when there is real or potential conflict? This year, let your resolution be a gift to them – and to yourself: the start of a new, healthier and more positive relationship through a shift in the way that you communicate.

Here are three ways you can wrap your gift:

First, be mindful of what your eyes say even when your lips aren’t moving. We often don’t realize that our face is reflecting our true opinions about something we hear before the other person is done speaking, and often before we even start.

For example, do you have a habit of rolling your eyes, breaking eye contact, or cocking one dubious eyebrow when you disagree with someone? These are signs of disdain that shows you are not open to hearing what they are saying, and will put people on the defensive.

For me, I know that my “thinking face” has my eyebrows scrunched down, furrowed. It doesn’t mean I’m angry or disagree, but that’s often what people mistakenly think it means. In reality, they should be happy when they see that face, because it means I’m listening carefully and seriously considering what they’re saying, but unfortunately that’s not the effect it has. That’s why I need to remember to “reset” my eyebrows to a more neutral, nonjudgmental position.

If nothing else, be sure to make eye contact when someone else is talking. You don’t have to stare them down, but don’t multitask, look at the computer or smartphone screen, or keep checking your watch. Give them the gift of your full attention.

Second, watch your words. Small details in word choice can have a big impact on how people hear and interpret what you say, and how they feel about it. Beware of absolutes, such as everything, nothing, everyone, nobody, and always… Statements like “Nobody wants…” or “You’ll never convince me that…” show that your mind is made up, you are sure that you are right and everyone else is wrong. Plus, they are a form of exaggeration, making you sound melodramatic. In the end, they shut down productive conversation and any chance at collaborative negotiation.

Instead, if you want to promote mutual listening, try hedging those statements. Try phrases like from my perspective…, on multiple occasions…, or I’m concerned that… They allow you to state your case, but allow for the fact that it is your perspective, not “gospel truth.” It shows you are open to working together to reach a mutually acceptable solution.

Finally, engage people. I know you are busy, so you don’t need to hear their life story, but seek to connect with them as people, not just as coworkers or employees. For example, when you pass someone in the corridor, give them more than a perfunctory nod acknowledging their existence. Stop for a moment and ask them how they’re going to use the time off if your company is closed for a holiday, how they’re feeling if they’ve been under the weather, or how their kids or pets are doing. Just remember: a little effort goes a long way.

The beauty of these little tips is that they take so little effort in comparison to what you get back, so it becomes the resolution that you actually want to keep!

**********

Do you have a comment or question about how to easily and effectively make this shift? Click here to set up a 20-minute focus call to discuss it with me personally.