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“People Don’t Follow Companies. They Follow People” – Brad Lea

Host of Dropping Bombs podcast and CEO of LightSpeed VT dropped a knowledge bomb on a recent episode of Dropping Bombs podcast. Host, Brad Lea commented on the importance of developing a personal brand for C-Suite Executives.

When talking about the importance of creating a personal brand, Brad stated:

“People don’t follow brands they follow people. So your personal brand is ultimately what’s going to tee up doing business.” 

In short, Brad believes everyone should develop a personal Brand for their business, no matter what business you’re in.

With over a half million social followers and hundreds of thousands of monthly podcast downloads, Brad knows a thing or two about how to leverage a personal brand.

Here are Brad Lea’s tips on getting starting creating a digital brand presence.

Brad Lea’s Step By Step Advice to Create a Personal Brand:

Let the world know who you are

Get on the big 6 social media platforms and put yourself out there; share your thoughts, opinions, values, beliefs. Don’t just repeat what everyone else is saying.

Don’t be afraid to be polarizing, not for the sake of confrontation, but for the sake of confronting the elephant in the room as it relates to your industry.

But that can often be scary, that’s where tip #2 comes into play…

Don’t be afraid of what other people think

The biggest reason Brad says executives are not active on social is they worry too much about what other people think. Especially on social media where anyone can leave a comment or offer a difference of opinion.

Remember, not everyone will agree with you but that doesn’t matter. You’re goal is to connect with those who do.

As Brad says” “if you never feel the hate, you never feel the love.”

Now for the last and final tip.

Continue to push out content over time

While the actual amount of time will depend on your individual business and circumstances, for a small to medium-sized business, a strong content marketing strategy generally takes between six and nine months to yield real results.

These are just a few of the tips Brad Lea shared in a recent podcast episode. Watch the full clip below.

WATCH:

 

 

 About Brad Lea:

Brad Lea is the founder of Lightspeed VT, the most advanced training platform on the market. Soon-to-be billionaire and host of the Dropping Bombs Podcast, Brad Lea built LightSpeed VT into a multi-million dollar global tech company from scratch.

As its Founder and CEO, his vision led to LightSpeed VT becoming the world’s leading interactive training system, a system that he’s proud to share with others. In addition to being a CEO, Brad is also the author of The Real Deal.

Brad has helped generate millions for countless companies and individuals, including heavy hitters Tony Robbins, Zig Ziglar, Grant Cardone, Tom Hopkins, World Series Poker, Top Chef, Chase Bank, and so much more. He’s also been featured in Forbes, The Huffington Post, Inc. Magazine, GCTV, and is a regular guest on several top-rated podcasts such as The $ales Podcast, Success is a Choice and The Inner Changemaker.

 

For more information visit tylerhayzlett.com

Categories
Personal Development Sales

Executive Briefings: The Model of R.E.A.L. Leadership

By Thomas White for Huffington Post

In my work, I meet business leaders from all over the world who have advice, stories and personal tips to provide. I sit down with these leaders to give them the opportunity to provide current business advice and give a glimpse to their personal stories as a business leader.

This week I interviewed Joe Hart, President and CEO of Dale Carnegie Training, an organization whose founder pioneered the human performance movement over 100 years ago and has continued to succeed and grow worldwide, through constant research and innovation building on its founding principles. Dale Carnegie Training has more than 3,000 trainers and consultants, operating in 300 offices in over 90 countries impacting organizations, teams and individuals. Dale Carnegie Training’s client list includes more than 400 of the Fortune Global 500, tens of thousands of small to mid-sized organizations and over 8 million individuals across the globe.

Dale Carnegie does a lot of research in regard to leadership. What are the traits that make up a great leader?

Dale Carnegie Training initially conducted research on this subject in 2015 in the United States and Brazil. We were so intrigued with what we had found that we expanded the research to 13 additional countries. Some of the key questions we found included: what are the types of traits that really motivate someone to want to give their best and what are the things that demotivate people. From this research we have characterized these to ‘R.E.A.L.’ or reliable, empathetic, aspirational and learning.


What makes a leader Reliable?

It refers to someone who is internally reliable. Internal reliability is someone being authentic. As people, we have great intuition, and we can tell when somebody is being consistent with who they are. They are internally reliable. But with external reliability people want to sense a level of integrity. Does the leader do things that they say they are going to do or do they say one thing and then do another?

Of the four traits, this one is absolutely foundational for the other three. It doesn’t matter if you’re empathetic, aspirational, or you’re an active leader, if do not have reliability, you do not have the core trust that you are building with people. If you do not have this trust with the people you work with or who you interact with then the other traits just will not matter.

What does it mean to be Empathetic as a leader?

Being empathetic means to really want to reach out and to be others-focused. It means to demonstrate a desire to listen, to care, to recognize the importance that other people have and to really give them the respect of hearing what it is that they have to say. Ralph Waldo Emerson once said, “In my walks, every man I meet is my superior in some way, and in that I learn from him.” So, an empathetic person is trying to learn, trying to listen and trying to demonstrate caring for the people around them.

There’s been a transformation of how leadership has been viewed over the decades. In the past, one might expect a leader to have all the answers, to show strong leadership qualities. Today, especially when you look at the millennial generation, people want to contribute to find out the answers. They want to have meaning in their work. They want to know the work they’re doing is valuable and that they are valued as a person. Someone who comes in and simply says, “Here’s what we’re going to do and you’re going to do it,” that is an immediate dis-engager for high percentages of people.”

What does a leader need to do to be someone who is Aspirational for the people that they are working with?

Leaders tend to focus on the bottom line. The finances are important and critical to the success of any business. However, to focus on those exclusively without a broader picture is not necessarily enough to connect with a lot of people. If a leader understands that people really want to have meaning in what they do, then simply hitting financial targets may not be enough. A leader not only needs to be focused on the details but also on why we are doing this at all and why what we are doing is important.

The financial parts and having targets are all important, but at the same time, to have something broader and something we can connect to that makes us feel like, “Yes, I’m really a part of something bigger and important, and I can go home and feel really good about that.”

How critical is it for a leader to also be a Learner?
It is very critical. Being a learner connects with empathetic in the sense that the learner says “I don’t have all of the answers”. The learner recognizes that mistakes are going to happen and they learn from that. They don’t necessarily like it but, they will embrace it and they won’t hesitate if they’ve made a mistake, to admit it, to address it and to move on. It’s about taking action. It’s about making mistakes. It’s about experience and judgement.

Follow Thomas White on Twitter: @ProfoundlySmple

Categories
Personal Development Sales

Executive Briefings: The Model of R.E.A.L. Leadership

By Thomas White for Huffington Post

In my work, I meet business leaders from all over the world who have advice, stories and personal tips to provide. I sit down with these leaders to give them the opportunity to provide current business advice and give a glimpse to their personal stories as a business leader.

This week I interviewed Joe Hart, President and CEO of Dale Carnegie Training, an organization whose founder pioneered the human performance movement over 100 years ago and has continued to succeed and grow worldwide, through constant research and innovation building on its founding principles. Dale Carnegie Training has more than 3,000 trainers and consultants, operating in 300 offices in over 90 countries impacting organizations, teams and individuals. Dale Carnegie Training’s client list includes more than 400 of the Fortune Global 500, tens of thousands of small to mid-sized organizations and over 8 million individuals across the globe.

Dale Carnegie does a lot of research in regard to leadership. What are the traits that make up a great leader?

Dale Carnegie Training initially conducted research on this subject in 2015 in the United States and Brazil. We were so intrigued with what we had found that we expanded the research to 13 additional countries. Some of the key questions we found included: what are the types of traits that really motivate someone to want to give their best and what are the things that demotivate people. From this research we have characterized these to ‘R.E.A.L.’ or reliable, empathetic, aspirational and learning.


What makes a leader Reliable?

It refers to someone who is internally reliable. Internal reliability is someone being authentic. As people, we have great intuition, and we can tell when somebody is being consistent with who they are. They are internally reliable. But with external reliability people want to sense a level of integrity. Does the leader do things that they say they are going to do or do they say one thing and then do another?

Of the four traits, this one is absolutely foundational for the other three. It doesn’t matter if you’re empathetic, aspirational, or you’re an active leader, if do not have reliability, you do not have the core trust that you are building with people. If you do not have this trust with the people you work with or who you interact with then the other traits just will not matter.

What does it mean to be Empathetic as a leader?

Being empathetic means to really want to reach out and to be others-focused. It means to demonstrate a desire to listen, to care, to recognize the importance that other people have and to really give them the respect of hearing what it is that they have to say. Ralph Waldo Emerson once said, “In my walks, every man I meet is my superior in some way, and in that I learn from him.” So, an empathetic person is trying to learn, trying to listen and trying to demonstrate caring for the people around them.

There’s been a transformation of how leadership has been viewed over the decades. In the past, one might expect a leader to have all the answers, to show strong leadership qualities. Today, especially when you look at the millennial generation, people want to contribute to find out the answers. They want to have meaning in their work. They want to know the work they’re doing is valuable and that they are valued as a person. Someone who comes in and simply says, “Here’s what we’re going to do and you’re going to do it,” that is an immediate dis-engager for high percentages of people.”

What does a leader need to do to be someone who is Aspirational for the people that they are working with?

Leaders tend to focus on the bottom line. The finances are important and critical to the success of any business. However, to focus on those exclusively without a broader picture is not necessarily enough to connect with a lot of people. If a leader understands that people really want to have meaning in what they do, then simply hitting financial targets may not be enough. A leader not only needs to be focused on the details but also on why we are doing this at all and why what we are doing is important.

The financial parts and having targets are all important, but at the same time, to have something broader and something we can connect to that makes us feel like, “Yes, I’m really a part of something bigger and important, and I can go home and feel really good about that.”

How critical is it for a leader to also be a Learner?
It is very critical. Being a learner connects with empathetic in the sense that the learner says “I don’t have all of the answers”. The learner recognizes that mistakes are going to happen and they learn from that. They don’t necessarily like it but, they will embrace it and they won’t hesitate if they’ve made a mistake, to admit it, to address it and to move on. It’s about taking action. It’s about making mistakes. It’s about experience and judgement.

Follow Thomas White on Twitter: @ProfoundlySmple

Categories
Entrepreneurship Leadership Marketing Personal Development

Business and Marketing Secrets from the Founder of Indiegogo

Watch the full video, The Brains Behind It Ep 16, now!

About David Mandelbrot

David Mandelbrot became the CEO of Indiegogo in early 2016 after spending over two years as COO and SVP of Operations at the company.

Indiegogo is one of the world’s largest crowding funding sites, raising more than $950-million for projects in more than 223 countries and territories. Indiegogo assists in the crowdfunding campaigns through the whole product cycle — not just the fundraising, but also with the marketing, manufacture and retail, and that’s only possible through our strategic business partners.

“Indiegogo is a launchpad for entrepreneurial and creative ideas of every shape and size. There is no better place to validate, fund and launch your product. Hundreds of millions of dollars are raised each year on Indiegogo to enable entrepreneurs and creators to take their ideas from concept to launch.”