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Augmented Reality Defined with Opportunities

Several years ago, I started using an augmented reality (AR) app for my smartphone whenever I ventured into the mountains. It was quite useful; I could point my device at any mountain to see information overlaid on the image. When I moved my device around, the information changed to correspond with what I saw.

Google Glass was an early example of AR glasses. However, the Three Digital Accelerators(computing power, digital storage, and bandwidth) I first identified in 1983 as the drivers of predictable exponential change were not advanced enough when this product emerged, and miniaturization of components had not reached the level needed to make the glasses look like regular glasses.

While few consumers tried them, Google Glass opened the eyes of entrepreneurs to see future possibilities. Surgeons used Google Glass to watch a patient’s vitals without taking their eyes off the surgical area, warehouse workers used them to locate products needing boxing, and universities used them to enhance student engagement in science lab classes.

The Future of AR

Now that the Three Digital Accelerators have improved enough to enhance smart glasses, consumer use will increase. Imagine walking down a busy street in New York City searching for the perfect slice of pizza. It would benefit you to be wearing AR glasses that can quickly scan the area for a highly recommended restaurant per consumer reviews. Wearing the technology rather than having your eyes divert to your phone is faster and safer.

I envision that the earpiece of your AR glasses will act as a rheostat, allowing you to fade the information in or out. As a keynote speaker, wearing a pair of AR glasses that allow me to see the names of audience members would be helpful, and by adjusting the fade control, turning off the information as needed will be helpful. This does not exist – yet. One of the principles I teach is “If it can be done, it will be done, and if you don’t do it, someone else will.”

It’s clear that practical uses for AR are ripe with opportunity. After acquiring smart glasses lens manufacturer Akonia Holographics in August 2018, Apple has been working on AR products. This positions the company to positively disrupt the industry, along with Microsoft and Facebook, which are working on AR glasses of their own.

Outside the US, Chinese technology giant Huawei is creating its own version of smart glasses. Its latest device, the Mate 20 Pro smartphone, already utilizes augmented reality apps predominately, but the company suggests that AR glasses are definitely in the works.

The company will bring more AR experiences to the Mate 20 Pro so its customers can use AR more widely before releasing its smart glasses. By better perfecting the user experience, they are pre-solving predictable problems, following one of my core principles.

Outside of AR, Huawei is a serious player in consumer electronics. It recently displaced Apple as being the world’s second-largest smartphone maker, expanded its digital products and even ventured into the world of smart speakers.

In comparison with virtual reality (VR), AR is developing faster for several reasons.

1)   VR requires the user to be cut off from the real world in order to be fully immersed in a virtual world, while AR allows the user to see the real world simultaneously.

2)   VR requires time-intensive graphics programming in order to create a photo-realistic 3D world, limiting the ability to attract the talent needed to grow as fast as AR.

3)   VR headsets are cumbersome compared to AR glasses.

Augmented reality represents a new platform for launching game-changing products and services. If you want to profit from this fast-growing industry, focus on being anticipatory by identifying the Hard Trends that are shaping the future and their related opportunities to lead change.

If you would like to learn how to become more anticipatory in the new world of augmented reality, be sure to pick up my latest book The Anticipatory Organization today!

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Don’t Miss AR’s Amazing Opportunities

Augmented reality (AR) is a new industry growing at an exponential rate, loaded with opportunities for job creation. It offers a playground for entrepreneurs who want to use the certainty of Hard Trends to their advantage.

What’s most exciting about AR is that it is much easier to develop than virtual reality (VR), which requires a lot of programming and photo-realistic graphics in order to create a fully immersive virtual world.

AR takes less time and money to develop. Data is overlaid onto a live view of something, and users can multitask, allowing them to work while simultaneously accessing important information.

Both AR and VR have a bright future, but AR represents a much more dynamic world of opportunity. For example, I use an AR app that allows me to hold my smartphone up to any mountain, and the app will tell me the height of the mountain, the length of the trails, and other useful data that can help me determine where I might want to hike, climb or bike on vacation.

AR can also engage tourists who are in a new city for the first time. When you’re on a street in New York, you can tell an app what type of shoes you’re looking for, and all you have to do is hold your smartphone up and pan around to see if any nearby stores have what you want.

Soon we’ll be wearing AR glasses that are connected via Bluetooth to an AR app that will allow keynote speakers like myself to see the people we’re talking to but also see their names, and by moving our fingers along the earpiece of the glasses, we’ll switch from no data to full data.

The Augmented Reality Job Market

We are in the beginning stages of a burgeoning AR market. I would highly recommend entering the world of AR professionally sooner than later. The wide-scale application of AR is only limited by our imaginations, and early developers in the field have barely scratched the surface of what is possible.

Given the wide range of industries that will benefit from AR, I predict that in the next few years we will see a multitude of usages, especially when AR glasses hit the market. Likewise, the glasses themselves will be more aesthetically pleasing thanks to the growth of miniaturization. Prescription AR glasses will be made available for those who need them, changing the usage dynamic from smartphone apps to wearables.

If you are considering a career in AR, it’s important to think about the ideal industry that would benefit from it, such as sales, service, maintenance and repair, factories, retail stores, and real estate offices. There’s a market for it in the trades as well, as AR glasses can be used to help people train quickly to become tradespeople to keep up with growing demand.

Within five years, we will see high-fashion AR glasses worn by many people. Data will be more frequently overlaid on our surrounding environment, and video media will be included. It is already possible to 3-D print a 4K camera that is the size of a fly’s eye, and with advances in solar charging, getting energy from ambient light will help us avoid the concern of charging AR glasses.

The Positives and the Negatives

With every new industry, there are positives and negatives. In augmented reality, the greatest positive is quite clear: increasing humankind’s ability to make better decisions faster.

However, there is always a downside that we must look to solve before it occurs. The most obvious risk is that you might be paying more attention to the data than to visual reality and walk into danger. When it comes to using digital technology, there is always time to unplug. The concept of misinformation also exists, where the data overlaying your environment could be hacked and also put you in danger. Always remember to anticipate risks and think critically.

The future is bright for augmented reality for entrepreneurs and consumers. Ultimately, the industry will develop practical uses much faster than in the world of virtual reality. Virtual reality business applications will find many great niche markets, but augmented reality can be used by anyone anywhere due to the user’s ability to multitask.

The best thing about augmented reality is that you can use it while still interacting with the real world, which is very powerful. It does not encourage us to close ourselves off from our physical existence; it allows us to see insightful information in real time. It will give us a new way to discover the hidden facts that bring the things in our world to life.

We’re only at the base of the mountain of change, and the time to start your climb upward is now!

Technology-driven change is accelerating at an exponential rate, but moving fast in the wrong direction will only get you into trouble faster! Reacting to problems and digital disruptions, no matter how agile you and your organization are, is no longer good enough. If you don’t already have a copy of my latest bestselling book The Anticipatory Organization, click here to get your copy now.

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The Industry 4.0 Advantage

This visceral image of “industry” being gritty and exclusively blue-collar is true to some degree, but when “4.0” is added to it, it takes on a whole new meaning, and blue-collar workers end up believing the narrative that robots and artificial intelligence (A.I.) will delete their jobs.

Though common, this fear is unwarranted. Despite the now-proven Hard Trend that A.I., advanced automation and robotics, 3D printing, and other industrial Internet of Things (IoT) advancements often replace mundane tasks in manufacturing, Industry 4.0 transformations allow us to work alongside machines in new, highly productive ways.

Industry 1.0 to 4.0

Manufacturing in every industry has evolved as four distinct industrial revolutions since the 1800s. The first industrial revolution took place between the late 1700s and early 1800s. Manufacturing evolved to optimized labor performed by the use of water- and steam-powered engines with human beings working alongside them.

The second industrial revolution began in the early part of the 20th century, introducing steel and use of electricity in factories. These developments enabled manufacturers to mobilize factory machinery and allowed for capitalizing on manpower in mass production concepts like the assembly line.

A third industrial revolution began in the late 1950s, which brought with it automation technology, computers, and robotics, increasing efficiency and repositioning the human workforce. Near the end of this period, manufacturers began experiencing a shift from legacy technology to an increase in attention to digital technology and automation software.

The current industrial revolution is Industry 4.0, which increases interconnectivity and networked intelligence through the Internet of Things (IoT) and other cyber-physical systems. Industry 4.0 is far more interlinked than revolutions before, allowing for improved company communication and collaboration.

The general definition of Industry 4.0 is the rise of digital industrial technology. To better understand, let’s take a look at nine building blocks of Industry 4.0.

Big Data and Analytics

Industry 4.0 allows for streamlining, collecting and comprehending data from many different sources, including networked sensors, production equipment, and customer-management systems, improving real-time decision making.

Autonomous Robots

The ability for robots to interact with one another while accomplishing rhetorical tasks increases productivity and opens new job opportunities for employees willing to learn new things. These future autonomous robots will cost less while having greater range of capabilities.

Advanced Simulation

Advanced simulations will be used more extensively in plant operations to leverage real-time data, mirroring the physical world in a virtual model. This includes machines, products, and humans and allows operators to test and optimize the machine settings in the virtual world first, accelerating a predict-and-prevent operational strategy for downtime issues.

Horizontal and Vertical System Integration

Universal data-integration networks in Industry 4.0 increase connectivity among departments, suppliers, and partners. This resolves lack of communication or miscommunication within a project crossing departmental boundaries.

Industrial Internet of Things (IIoT)

Decentralizing analytics and decision making while enabling real-time feedback is key in today’s age. IIoT means connected sensors, machines communicating with each other, and more devices having embedded computing enabling Edge Computing, where networked sensors get new data instantly and automated decisions happen faster.

Agile and Anticipatory Cybersecurity

Secure means of communication and identity management is quite important to cybersecurity in Industry 4.0, as increased interconnectivity brings the risk of security issues. Manufacturing companies must pre-solve problems in cybersecurity and implement anticipatory systems by adding a predict-and-prevent layer to A.I.

Advanced Hybrid Cloud and Virtualization

As data increases, local storage will not suffice, which brings us to Cloud Services and Virtualization. Elements of high-speed data analytics coupled with A.I. and machine learning enable real-time knowledge sharing. Advanced Cloud Services also enable anticipatory predict-and-prevent strategies.

Additive Manufacturing (3D Printing)

Advanced additive-manufacturing methods will be integrated into mass production systems, providing a new level of speed and customization along with the ability to solve complex manufacturing problems while also functioning as a standalone system for custom manufacturing.

Augmented Reality

According to my Hard Trend Methodology, this relatively new technology will gain more traction as augmented reality (A.R.) apps for business and industry are developed. For example, in Industry 4.0, AR can help quickly find parts in a warehouse by looking around from one location.

The adaptation of any of the new technologies in Industry 4.0 will face an uphill battle, as blue-collar manufacturing industries are not often open-minded about embracing new technology often seen as a job eliminator. Embracing the ever-changing spectrum of Industry 4.0 technologies allows acceleration of innovation, pre-solving seemingly impossible problems, and developing and implementing digital manufacturing solutions.

Leaders should help their managers and employees anticipate disruption and change to get excited about learning new skills that will keep them employed and ensure development in their careers. Start with my latest book The Anticipatory Organization – I have a special offer for you!