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Author: Sheila Anderson

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Branding Marketing Networking

Dressing for Success: Navigating Conference Attire in the Post-COVID Era

In the era following the COVID-19 pandemic, the professional world is witnessing a notable shift in dress codes, particularly evident in conference settings. While remote work allowed for a more relaxed approach to attire, the return to in-person events calls for a reevaluation of what constitutes appropriate and professional clothing. This shift, however, doesn’t necessarily mean a return to the stiff, formal wear of pre-pandemic times. This article aims to guide professionals in selecting conference attire that balances the need for professionalism with the comfort we’ve grown to appreciate.

 

What is Appropriate to Wear to a Conference

The transition from home offices to conference rooms brings with it the challenge of leaving behind the ultra-casual wear synonymous with remote work. The convenience and comfort of loungewear, while suitable for home, might not convey the right message in a professional setting. As we step back into the world of conferences and face-to-face meetings, there’s an opportunity to redefine professional attire in a way that respects both the traditional norms of business apparel and the contemporary desire for comfort and personal expression.

 

As professionals across various industries prepare for more in-person interactions, there is a palpable sense of redefining what professional attire looks like in this new era. The goal is to strike a balance—clothes that are not only visually appealing and suitable for professional settings but also provide the ease and comfort that have become so valuable in recent times. This guide will delve into how to make smart, comfortable, and professional choices for your conference wardrobe, ensuring you’re ready to make a positive and lasting impression in any professional gathering.

 

Moving Beyond Casual Work-from-Home Attire

The pandemic era’s work-from-home model significantly altered perceptions of professional attire, with many adopting a more relaxed approach to dressing. As we pivot back to in-person events such as conferences, the need to transition away from casual home wear becomes evident. The challenge lies in finding a middle ground—professional attire that moves away from the informality of loungewear without reverting to the overly formal and often uncomfortable pre-pandemic styles.

 

The psychological impact of dressing for the occasion is profound. Clothing choices can influence your mindset, affecting confidence and performance. In a conference setting, where networking and professional impressions are key, attire plays a crucial role. A suit or a well-chosen business casual outfit can project authority and professionalism, helping to create a positive first impression. This doesn’t imply a return to rigid, uncomfortable clothing, but a move towards smart, well-fitted attire that reflects a professional demeanor.

 

Transitioning to conference-appropriate attire requires a mindset shift. It involves recognizing that what you wear impacts not only how others perceive you but also how you perceive yourself. Dressing professionally for a conference can boost self-esteem and influence your interactions, making you more approachable and engaging. The key is to build a wardrobe that feels authentic to your style while adhering to professional standards. This balance will ensure you feel confident and comfortable as you navigate the conference circuit.

 

Comfort Meets Professionalism

The ideal conference attire combines comfort with professionalism. The secret lies in selecting the right fabrics and styles that offer flexibility and a polished look. Materials like cotton blends, light wool, and soft synthetics provide breathability and movement, key for long hours spent at conferences. For example, chinos and dress pants with elastane offer a smart look without restricting movement, while for women, shift dresses or skirts in flexible fabrics can be both stylish and comfortable.

 

The fit of your clothing is just as important as the fabric. Tailored clothing that skims the body offers a professional look while allowing freedom of movement. For men, this might mean opting for shirts with a bit of stretch or suit jackets designed for mobility. Women can explore tailored blazers that are cinched at the waist for a flattering yet comfortable fit. The idea is to move away from anything that feels restrictive, allowing you to focus on the event rather than adjusting your clothing.

 

In addition to fit and fabric, layering can be a strategic approach to conference attire. Layering allows for adaptability in varying conference environments, from chilly conference rooms to warmer networking settings. Men can layer a smart v-neck sweater over a dress shirt, while women might pair a lightweight cardigan with a blouse. These layers not only add to the outfit’s aesthetic but also provide practical comfort throughout the day.

 

The Role of Color in Conference Attire

Color plays a significant role in professional attire, especially in a conference setting where making a good impression is crucial. Colors not only affect how others perceive you but also can influence your own mood and confidence. For instance, blues are often associated with trust and competence, making them a solid choice for business settings. Greens can convey a sense of calm and balance, suitable for environments where you want to appear approachable and thoughtful.

 

However, it’s essential to consider the context of the conference when choosing colors. Creative industries might appreciate more vibrant colors, which can reflect creativity and originality. In more conservative fields, traditional colors like navy, gray, and black are usually preferred as they convey a sense of seriousness and professionalism. Women might consider adding a pop of color with a scarf or a statement piece of jewelry, while men can do so with ties or pocket squares, allowing a bit of personality to shine through.

 

When selecting colors, also consider the season and location of the conference. Lighter, softer colors may be more appropriate for spring and summer events, while darker, richer tones suit autumn and winter gatherings. Additionally, the lighting of the conference venue can affect how colors look; bright indoor lighting can enhance certain colors and wash out others. Ultimately, the goal is to choose colors that enhance your natural features, boost your confidence, and fit the conference’s overall tone.

 

Accessorizing and Final Touches

Accessories are the elements that can complete and elevate your conference attire. The right accessories should complement your outfit without overshadowing it. For men, a classic watch or a pair of sophisticated cufflinks can add a touch of elegance. Women might consider a statement necklace or a tasteful handbag to add a unique touch to their ensemble. The key is to choose accessories that are subtle and professional, enhancing your outfit rather than dominating it.

 

Footwear is an integral part of your conference attire, requiring a careful balance between style and comfort. For men, well-polished, comfortable dress shoes can complement a suit perfectly. Women might consider stylish yet comfortable options like block heels or sleek flats. Always choose shoes that you can comfortably walk and stand in for extended periods. Additionally, consider the event’s venue when selecting shoes; outdoor conferences might require more durable footwear compared to indoor events.

 

Lastly, personal grooming and attention to detail can significantly impact your overall appearance. Ensure your clothes are neatly pressed and fit well. Pay attention to personal grooming, including hair styling and subtle makeup for women, as these elements contribute to a polished and professional appearance. Remember, your goal is to present yourself in the best possible light, showing attention to detail and a sense of pride in your professional image.

 

As we navigate the post-pandemic professional landscape, redefining conference attire is an opportunity to blend the comfort we’ve become accustomed to with the professionalism required in face-to-face interactions. The right outfit can not only enhance your confidence but also positively influence how you are perceived in a professional setting. Dressing for success in today’s world means choosing comfortable attire, suits your personal style, and meets the expectations of the professional environment. As you prepare for upcoming conferences, consider these guidelines to create a wardrobe that is both stylish and functional, ensuring you are ready to make a positive impact in any professional gathering. The new era of conference attire is here, offering a perfect blend of style, comfort, and professionalism. And if you need a refresher of how to do proper business introductions, check out this previous blog. 

 

Transform Your Professional Image and Achieve Remarkable Returns with Sheila Anderson’s Expertise

In the dynamic world of professional branding, the concept of “Return on Image®” is pivotal. Your appearance and personal style are not just about aesthetics; they’re strategic tools that can significantly impact your professional success and influence. Recognizing this, Sheila Anderson specializes in empowering entrepreneurs like you to create a signature style that amplifies your personal brand and delivers a tangible Return on Image®.

Whether you’re looking to make a bold statement in your industry or seeking a subtle yet impactful visual transformation, Sheila is the expert you need. By aligning your external appearance with your professional objectives, she ensures that your visual identity not only reflects your personal brand but also enhances your market presence and credibility.

Don’t let your image be an afterthought. Reach out to Sheila at sheila@imagepowerplay.com and explore how a refined and tailored personal style can be a game-changer for your career and business. Ready to take the first step towards a powerful image transformation? Schedule a 20-minute exploratory call with Sheila today and unlock the potential of a strategic and impactful personal brand.

Click here to schedule your exploratory call with Sheila Anderson

Embrace the power of a transformative image and experience the remarkable Return on Image® it can bring to your professional journey.

Categories
Human Resources Marketing News and Politics

Senate’s New Dress Code Policy: Balancing Comfort and Respect for the Office

The United States Senate, long known for its formal and dignified atmosphere, is undergoing a subtle transformation. Majority Leader Chuck Schumer recently announced that the Senate’s dress code policy will no longer be enforced, allowing senators to choose their attire freely while on the Senate floor. This decision follows Pennsylvania Sen. John Fetterman’s unapologetic embrace of casual attire during his Senate duties, a move that has sparked both support and criticism. In this blog, we will delve into the Senate’s new dress code policy, examining its implications, and offering a perspective on the balance between comfort and the respect that clothing choices convey.

Does the US Senate have a Dress Code? 

Yes, the U.S. Senate has historically adhered to an informal dress code, although it was not explicitly written down. According to Forbes, “The Senate dress code is enforced by the Sergeant at Arms, but as Axios notes, it does not appear in the official written rules for the chamber.” Senators were expected to dress formally, typically in suits and ties for men and similarly formal attire for women. However, recent developments indicate a shift away from enforcing this dress code, allowing senators more flexibility in their attire choices while on the Senate floor.

What is the actual Dress Code for a Senator?

The Senate’s dress code has been an unspoken standard for years, ensuring that senators present themselves in a manner befitting the gravity of their roles. However, the recent shift in policy marks a significant departure from this tradition. While Majority Leader Schumer stated that senators can now choose what they wear on the Senate floor, it is essential to recognize that this decision applies solely to senators and not to staff members.

The formal dress code for senators traditionally required them to wear business attire, typically consisting of suits, ties for men, and similarly formal attire for women. However, it is essential to recognize that this dress code was not formally codified in any official Senate document. Instead, it was a longstanding unspoken tradition that conveyed the respect and decorum associated with the Senate.

What Article of Clothing Was Banned on the Senate Floor Until 1993?

Until 1993, it was against Senate rules for women to wear pants on the Senate floor. This ban, which seems outdated by today’s standards, reflected the more rigid gender norms of the time. However, this rule was eventually overturned, allowing female senators and staff to wear pantsuits and other professional attire without restriction, aligning with changing societal norms and expectations.

 

The Argument for Comfort

Sen. John Fetterman’s choice to wear shorts and casual attire while performing his senatorial duties stems from a desire for comfort. His decision has raised questions about the importance of comfort in a high-stress environment like the Senate. Fetterman’s willingness to challenge the dress code reflects a broader movement toward prioritizing personal comfort and authenticity.

 

The Significance of Attire in the Senate

Clothing choices often convey a message, and in the Senate, they can signify respect for the office and the institution itself. Some senators, such as Kansas Sen. Roger Marshall and Republican Sen. Susan Collins of Maine, argue that relaxed dress code rules undermine the dignity of the Senate. Marshall suggests that dressing formally is a way to honor the institution, much like one dresses up for significant events like weddings or funerals.

 

The Balance between Comfort and Respect

Finding the balance between comfort and respect is at the heart of this debate. While personal comfort is essential, senators also have a responsibility to uphold the Senate’s traditions and the respect it commands. It’s worth noting that not all senators are opposed to the new dress code policy, with some, like Missouri Sen. Josh Hawley, embracing the opportunity to dress more casually on certain occasions.

 

Why Does a Dress Code Need to be Changed?

The Senate’s decision to relax its dress code policy raises important questions about tradition, comfort, and the message that clothing choices convey. As the Senate continues to evolve, it remains to be seen how senators will strike a balance between personal comfort and the respect owed to their esteemed institution. Ultimately, the debate over the Senate’s dress code policy highlights the broader conversation about change and tradition in the modern political landscape.

 

How the Office Dress Code is Changing

In light of the transformative impact of the COVID-19 pandemic on our work habits and lifestyles, our perspectives on workplace attire have undoubtedly shifted. The conventional wisdom regarding what to wear to work, as outlined in articles like the one from U.S. News & World Report, may now seem somewhat outdated. The pandemic forced many of us into a remote work environment, where the daily ritual of donning business attire gave way to more casual and comfortable clothing.

 

As we gradually transition back to in-person work settings, the lines between traditional office attire and remote work comfort may blur. This evolution not only applies to the Senate’s evolving dress code policy but resonates with a larger societal shift. Individuals returning to offices and workplaces post-pandemic are reevaluating their attire choices, having grown accustomed to the comfort of remote work attire. Companies are grappling with how to define dress codes in this new reality.

 

It’s worth noting that comfortable clothing options, such as knit blazers or stretchy trousers, can play a pivotal role in striking a balance between comfort and professionalism. Just as the Senate navigates the fine line between tradition and personal comfort, individuals and organizations must find ways to adapt to changing expectations while maintaining respect for the roles they fulfill. In doing so, they can foster a workplace environment that embraces both comfort and professionalism in this ever-evolving landscape of work attire.

—

In this ever-evolving landscape of attire choices, I invite you to explore how personal style and professionalism can coexist harmoniously. Whether you’re an individual looking to refine your professional image or a company in need of a well-crafted dress code, I’m here to assist you. Contact me today to embark on a journey toward your signature style or to collaborate on developing a dress code that reflects your company’s values and vision. Together, we can navigate the changing tides of attire with confidence and purpose. 

Visit my Website: www.imagepowerplay.com

Connect with me on LinkedIn: https://www.linkedin.com/in/sheilamooreanderson/

Schedule a discovery call: https://calendly.com/sheilaanderson

Categories
Branding Marketing Networking

Stand Out in the Startup World: Building Your Personal Brand with a Signature Style

In the crowded market of today’s world, your personal brand is a beacon, a lighthouse guiding others to the truest version of you. More than ever, authenticity and individuality are no longer just trends, instead, they have become powerful tools for carving out your niche. The driving force behind your personal brand is your ‘Signature Style‘—that distinct mix of taste, voice, and essence that’s undeniably you.

Imagine stepping into a room. You may be wearing a bold-patterned dress or a tailored suit with a pop of color, or perhaps, your statement accessory is a one-of-a-kind watch that tells a story. The room may be real or a virtual Zoom gathering, but the impact remains the same. You are remembered. You are distinctive. You are authentic. That is the power of a signature style—it’s an extension of your individuality and a tangible expression of your personal brand.

In a world dominated by fast fashion and fleeting trends, crafting a signature style is an act of resistance. It’s about refusing to blend in and embracing the opportunity to stand out. Your signature style is not dictated by the pages of a fashion magazine but by your narrative, your values, and your vision. It’s a visual symphony, a non-verbal introduction before you even utter a word.

But why does this matter from a personal branding perspective? Why does it make a difference if you don a distinctive hat or always wear a touch of red? Simply put, people remember how you make them feel, and a part of that feeling is evoked by your aesthetic presentation. Your signature style, steeped in authenticity, tells a story about who you are and what you represent. It sets expectations and builds trust. Moreover, it enables you to connect with your audience on a personal level, making you relatable and approachable.

From Steve Jobs’ black turtleneck and jeans to Anna Wintour’s iconic sunglasses and bob cut, successful individuals have long understood and harnessed the power of a signature style. They know it’s not just about aesthetics; it’s a form of communication. Their choice of attire communicates consistency, reliability, and distinctiveness—all critical elements in building a memorable personal brand.

Creating your signature style doesn’t require a complete wardrobe overhaul. Instead, it’s about identifying elements that resonate with your personality and your brand. Start with introspection. What do you want your style to communicate? Professionalism, creativity, innovation, or perhaps, a blend of all three? Once you have a clear vision, it’s time to translate it into clothing, accessories, and demeanor. Remember, your signature style should be a reflection of you—comfortable, sustainable, and enjoyable.

So, dare to be different. Dare to be you. In a world of replicas, be an original. Let your authenticity shine through your signature style, and watch as it enhances your personal brand, setting you apart in the best way possible.

Remember, your style is an adventure, an ongoing journey of self-expression. It’s not static but evolves as you grow and develop. So, keep exploring, keep innovating, and most importantly, keep being you. Your personal brand—and your signature style—are only as distinctive as your individuality allows them to be.

Categories
Branding Leadership Marketing Personal Development

Recession-Proof Your Look: Budget-Friendly Tips for Enhancing Your Personal Style

How to Look Good on a Budget: Recession-Proofing Your Appearance

When times are tough, it’s easy to let our appearance slide. After all, who has the time or money to invest in expensive clothes and grooming products? However, caring about your appearance, especially when money is tight, can have a big impact on your personal and professional success. In this article, we’ll explore some tips and strategies for recession-proofing your look and enhancing your personal style, even on a budget.

Invest in high-quality basics

When it comes to building a wardrobe on a budget, it’s important to focus on high-quality basics that will stand the test of time. These might include items like a well-fitted blazer, classic jeans (a dark wash is always best), and versatile shoes. While these items may require a higher upfront cost, they will pay off in the long run by lasting for years and allowing you to mix and match them with different outfits. You should spend 80% of your wardrobe budget on your basics.

Accessorize strategically

Accessories are a budget-friendly way to add interest and style to your outfits. Look for accessories like scarves, pocket squares, jewelry, belts, and hats that can be used to change up your look without breaking the bank. By adding a pop of color or texture to your outfit with a well-chosen accessory, you can elevate your style and create a more polished and put-together look.

Prioritize fit

One of the most important factors in looking good on a budget is finding clothes that fit well. Clothes that are too big or too small can make you look sloppy and unprofessional, while clothes that fit well can enhance your best features and make you look more polished and put-together. Look for clothes that flatter your body shape and accentuate your best features, and don’t be afraid to have them tailored if needed. This is the number one mistake that can cheapen your look if you don’t pay attention to it.

Focus on grooming

Good grooming habits can go a long way in enhancing your appearance and making you feel more confident. This includes basics like regular haircuts, good hygiene, and clean nails. If you wear makeup, focus on simple, natural looks that enhance your features without breaking the bank. By taking care of your grooming needs and presenting a clean, polished appearance, you can feel more confident and put-together, even on a tight budget.

Care about your appearance

Finally, it’s important to care about your appearance, even when money is tight. How you present yourself can have a big impact on how others perceive you and the opportunities that come your way. By taking care of your appearance and presenting yourself in a professional and polished manner, you can position yourself for success even during tough economic times. Remember, you don’t have to spend a lot of money to look and feel your best. With a little creativity and effort, you can recession-proof your look and enhance your personal style, even on a budget.

In conclusion, recession-proofing your look requires a combination of strategic shopping, good grooming habits, and a commitment to presenting yourself in the best possible light. By investing in high-quality basics, accessorizing strategically, prioritizing fit, focusing on grooming, and caring about your appearance, you can look and feel your best even on a tight budget. So go ahead and rock that budget-friendly outfit with confidence, knowing that you’re presenting your best self to the world.

If you’re looking for expert guidance on how to recession-proof your personal brand and enhance your appearance, consider working with Sheila Anderson, The Image Designer. With years of experience in the branding and image consulting industry, Sheila can provide personalized advice and strategies for success that align with your unique goals and budget.

Whether you’re an entrepreneur, freelancer, or corporate professional, building a strong personal brand and enhancing your appearance can help you stand out from the competition and position yourself for success, even during tough economic times. So don’t wait – contact Sheila Anderson today at Sheila@ImagePowerPlay.com to learn more about how she can help you recession-proof your personal brand and take your career or business to the next level.

Categories
Advice Body Language Branding Capital Strategy Women In Business

How to Look Good on a Budget: Recession-Proofing Your Appearance

When times are tough, it’s easy to let our appearance slide. After all, who has the time or money to invest in expensive clothes and grooming products? However, caring about your appearance, especially when money is tight, can have a big impact on your personal and professional success. In this article, we’ll explore some tips and strategies for recession-proofing your look and enhancing your personal style, even on a budget.

 

Invest in high-quality basics

When it comes to building a wardrobe on a budget, it’s important to focus on high-quality basics that will stand the test of time. These might include items like a well-fitted blazer, classic jeans (a dark wash is always best), and versatile shoes. While these items may require a higher upfront cost, they will pay off in the long run by lasting for years and allowing you to mix and match them with different outfits. You should spend 80% of your wardrobe budget on your basics.

 

Accessorize strategically

Accessories are a budget-friendly way to add interest and style to your outfits. Look for accessories like scarves, pocket squares, jewelry, belts, and hats that can be used to change up your look without breaking the bank. By adding a pop of color or texture to your outfit with a well-chosen accessory, you can elevate your style and create a more polished and put-together look.

 

Prioritize fit

One of the most important factors in looking good on a budget is finding clothes that fit well. Clothes that are too big or too small can make you look sloppy and unprofessional, while clothes that fit well can enhance your best features and make you look more polished and put-together. Look for clothes that flatter your body shape and accentuate your best features, and don’t be afraid to have them tailored if needed. This is the number one mistake that can cheapen your look if you don’t pay attention to it.

 

Focus on grooming

Good grooming habits can go a long way in enhancing your appearance and making you feel more confident. This includes basics like regular haircuts, good hygiene, and clean nails. If you wear makeup, focus on simple, natural looks that enhance your features without breaking the bank. By taking care of your grooming needs and presenting a clean, polished appearance, you can feel more confident and put-together, even on a tight budget.

 

Care about your appearance

Finally, it’s important to care about your appearance, even when money is tight. How you present yourself can have a big impact on how others perceive you and the opportunities that come your way. By taking care of your appearance and presenting yourself in a professional and polished manner, you can position yourself for success even during tough economic times. Remember, you don’t have to spend a lot of money to look and feel your best. With a little creativity and effort, you can recession-proof your look and enhance your personal style, even on a budget.

 

In conclusion, recession-proofing your look requires a combination of strategic shopping, good grooming habits, and a commitment to presenting yourself in the best possible light. By investing in high-quality basics, accessorizing strategically, prioritizing fit, focusing on grooming, and caring about your appearance, you can look and feel your best even on a tight budget. So go ahead and rock that budget-friendly outfit with confidence, knowing that you’re presenting your best self to the world.

 

If you’re looking for expert guidance on how to recession-proof your personal brand and enhance your appearance, consider working with Sheila Anderson, The Image DesignerÔ. With years of experience in the branding and image consulting industry, Sheila can provide personalized advice and strategies for success that align with your unique goals and budget.

 

Whether you’re an entrepreneur, freelancer, or corporate professional, building a strong personal brand and enhancing your appearance can help you stand out from the competition and position yourself for success, even during tough economic times. So don’t wait – contact Sheila Anderson today to learn more about how she can help you recession-proof your personal brand and take your career or business to the next level.

Categories
Growth Personal Development Women In Business

How the Dress Code Affects Your Bottom Line

I predict 2022 will be the bridge year from traditional business wear and strict dress codes to multi-purpose attire that exudes individual expression that impacts both corporate and personal brands. Dressing to express will far outweigh dressing to impress.

 

The office dress code died in 2016. But many organizations still hold firm onto the belief that for you to be seen as professional and for you to be productive, that it must be done in business attire. The pandemic proved that many people – although not everyone – can be just as productive, and maybe even more so, while working in sweats and athleisure.

 

I tell all my clients there are consequences to everything you do, say, and wear. Our overall appearance expresses how formal we are to how casual we are. It can portray bold, artistic, individualistic, nurturing, or even careless personas and even says something about our decision-making skills. Clothing also affects us internally. It affects our mood and our mindset. This will come through in how you interact with others that day and how you approach the tasks at hand. Clothing also affects your money. You could be leaving money on the table with how you are showing up.

 

Some people are very formal and traditional by nature. They feel better and are more productive in traditional business clothing. Some people are more casual and laid back. They feel better in looser silhouettes that are comfortable. They are more effective and at home in this type of clothing. If you put either group in the opposite’s clothing style, you will find they simply will not perform at their optimum level.

 

As mentioned, being productive in casual clothing didn’t hold true for everyone during the pandemic. I, for one, still dressed up every day. Doing so made me feel better. I found I was more productive. But who I am at my core is someone who enjoys expressing themselves through colorful and creative clothing. I enjoy dressing up. Understand that clothing is used by others as visual data to gain insights into who you are as a person, what type of company or industry we represent, and how we will approach the day’s tasks.

 

So, where does that leave us? Do we really need a dress code for our organization to be successful? Does a dress code limit productivity and throw functionality out the window? Human Resource professionals and CEOs are grappling to figure out what to do about a dress code to bring people back into the office. Dress codes used to be a way to create harmony in how an organization portrayed itself. Most often, though, organizations have dress codes just to have dress codes.

 

The organization’s human side is just as important as the data and financials. In fact, it is more important because that is what brings in business and who does the work. Investing in human capital will produce a more significant ROI than what you might expect. Productivity increases when people are given the flexibility to dress for the day. Culture is affected positively. Allowing employees the freedom to express themselves increases creativity.

 

As organizations look for ways to stand out in their industry, one of the top concerns is attracting and retaining talent. Your office dress code will undoubtedly be part of their decision, especially during the Great Resignation. Flexibility and freedom to express are top motivators.

 

Businesses will need to weigh their dress codes’ effect on culture and brand. Some will adhere to the dress code of the past at the risk of being seen as archaic. Other companies will embrace leniency in their dress code, entrusting their employees to make smart choices for their workday. The risk is losing authority. There is never a one-size-fits-all. An organization must ask itself when deciding on an office dress code whether what the employees wear strengthens or weakens the perception of the company’s brand; in turn, the same holds true for those individuals’ personal brands. Because in the end, I believe personal brands are a large part of what makes a solid corporate brand.

 

Want to your personal image or your company’s dress standards to meet the value of your brand, contact me at sheila@imagepowerplay.com or 605.310.7166 to schedule a 30-minute call to discuss how we can work together to grow your influence through my return on image® services. To learn more, visit: www.imagepowerplay.com. 

Categories
Best Practices Growth Management Personal Development

Mastering the Art of Working From Home

You are still going to work. That’s the mindset you need to adopt when you find yourself working from home. Whether due to a world pandemic such as COVID-19 or you typically do work from home, your mindset frames your day and puts you in the driver’s seat for success.

How you show up for the workday not only affects your mindset, but it also contributes to your mood and can significantly influence the amount of money you make.

 

Return on Image®

In business, we are accustomed to paying attention to ROI – our return on investment. Similarly, you can measure your own ROI – Return on Image®. Let me explain. Revenue is a by-product of your image. Gaining a Return on Image puts measurable value on the impact one’s image has on themselves, both personally and professionally. Your image and personal brand will either earn you money by attracting the right clients and right opportunities while allowing you to command higher fees, or it will leave money on the table. Your perceived value is in direct correlation to how you present yourself and how others experience you.

 

The return realized in how you present your inner persona through your outward expressions comes into play in how you show up both personally and on a Zoom call.

 

Others experience you on video now via Zoom or other video platforms. Part of your personal brand – and corporate brand — is owning the experience people have with you. Think about how you are showing up when you are on that Zoom call. Remember, you are still going to work. Your mindset and what you wear during the day affect your mood, your mindset, and, ultimately, your money.

 

Be intentional with how you want to show up and how you want people to experience you. Because after others have interacted with you and they think about you, their mind will go back to how you showed up on that Zoom call. They will remember what the interaction was like with you. How did you look on Zoom? What did your work environment look like?

 

We all make a judgment of people based on how they appear. Clothing serves as a visual reminder to you of your intentions for the day. If you think to yourself, “Well, nobody sees me. I’m working from home.” My response is, “But you see you.” How you see yourself affects your mood and self-esteem. Your confidence is apparent in your body language on a video call, your tone of voice, and even the attire you choose to wear.

 

We all understand there can be a more relaxed look in your attire when you are working from home. However, that doesn’t mean it should be sloppy or out of character as to what people expect from you. What you wear can affect your productivity and confidence. Getting up at the same time, doing your regular morning routine, and dressing for a workday maintains a sense of normalcy in our routine, allowing us to have some sense of control, especially during times when things seem so out of our control. Dressing pulled together helps us feel pulled together.

 

How you show up says something about our decision-making skills, our self-discipline, and our professionalism.

 

What should a person wear when working from home?

Think about your day. Do you have any client-facing video calls? If so, make sure you dress appropriately, especially the part of you that can be seen on camera. While some may feel they only need to dress up from the waist up, I still encourage people to be stand up ready. Combine fashion and function. Indeed, working from home allows you some leeway in being more relaxed in your attire. Again, think about what you have going on for that day and what is appropriate for those interactions and what will make you feel comfortable and productive. There is not a one-size-fits-all. I just remind you to stay true to your brand and what is in character for you.

 

Tips to bring your best self forward on a video call.

  1. Pay attention to the eye candy behind you. We can tell a lot about a person by what their home looks like. We know you may not have a dedicated space but do your best to find a place in your home that allows you to have less clutter behind you to minimize distractions. Otherwise, people will tend to focus on all the eye candy behind you when they should be focusing on you. If you are not able to clean up the area behind you, then use a virtual background. Keep in mind, though, if you are on a business video call, to keep the background business appropriate.
  2. Be mindful of your posture. Sit up with shoulders straight and try to sit a bit more on the edge of your chair, leaning into the camera a bit.
  3. Adjust your camera to eye level. This allows you to look people in the eye when talking. This angle also slims you by minimizing a double-chin effect that can happen when you look down at a camera.
  4. Place a lamp on your desk or use a box light or ring light in front of you to ensure good lighting. If you wear eyeglasses, raise the light above your head or place the light off to the side to minimize glare on your eyeglasses. Also, be mindful of what is on your computer screen because sometimes this can reflect on your glasses.
  5. The colors black and white can be hard on camera, so opt for something like blue, gray, pink, purple, yellow, orange, or red. Avoid green if you are using a green screen. Also, solid colors work best as patterns tend to bounce on camera.

One last thing, get off your couch if you can. Have your own space to go to work in your home. This allows your mindset to go into work mode. When you get up, get dressed for work. Then go to your space and work. When you have finished working for the day, leave that space so your mindset will shift back to focusing on personal time.

 

If you find yourself crawling out of bed, slipping into sweats, and jumping on the couch with your laptop to begin your workday, you could be blurring the line between work life and home life.

 

In closing, pay attention to how you arrive for the day because everything communicates.

 

Are you ready to build a personal brand and image of influence so you look and feel confident wherever you are? If so, contact me at sheila@imagepowerplay.com or 605.310.7166 to schedule a 30-minute call to discuss how we can work together to grow your influence through my return on image® services. To learn more, visit: www.imagepowerplay.com. 

Categories
Growth Leadership Personal Development

The Visual Language of a Leader

The Elements of Leadership

There is no doubt that communication is a strong pillar of leadership. Leaders are entrusted with communicating the vision and goals of the organization. Everything communicates. Everything a person does, says, and wears has consequences. These either strengthen the brand and message, or they diminish it.

In my book, I.C.U., The Comprehensive Guide to Breathing Life Back Into Your Personal Brand, I talk about my concept of how all elements of each language – visual, body, spoken, and written – act together as a single unit to create what I call The Image Language™. The visual language of a leader is just as important as their body language and their verbal and written skills.

How You Communicate Your Inner Persona

Have you thought about how you are communicating your inner persona through your outward appearance? Have considered the message that is sent by your visual language, meaning how you look and what you wear?

As humans, we are wired to interpret things visually first. When we look at others, our brains start to gather data into who you are from a visual aspect. Think of your appearance as your logo. Just as the design and color of a logo send a message about the company, your clothing choices and grooming habits do the same. They are the first filter into who you are and give clues to what you believe. Think of clothing in terms of visual data. They help others make sense of who a person is and what they stand for.

Your Style as a Leader

When you are in a highly visible role, how you present yourself becomes vital. Leaders need to present themselves in a way that is cohesive to their roles and goals. Those in leadership positions are looked up to by their team. They are trusted colleagues to their peers, and they are often the face of the company to its customers.

As a society, we expect leaders to look a certain way, such as wearing conservative clothing and often in the color blue. There is tension between being overdressed, causing you to appear stuffy or rigid, and that of being underdressed that can send a message that you are not taking your position seriously.

Your style as a leader is dependent on an array of factors, such as industry. For example, a leader in the tech industry may lean more towards a casual style than someone in the financial sector. The other factors that come into play are geographic location, customer base, and generational views.

Creating Your Signature Look

The first place to start is to create a signature look, similar to how Steve Jobs did with the black turtleneck, Hillary Clinton has done by selecting pantsuits, and Mark Zuckerberg with the hoodie. Being consistent in your appearance reduces stress, saves brainpower to be used for more important decisions later in the day, and creates trust with those you come in contact.

Here are my three power plays for anyone in a leadership role:

  1. Select quality over quantity. Always buy the very best you can afford. A few examples, it is better to invest in a Craig Shelly timepiece versus buying five lower-end watches. Shoes are one of the main ways a person makes judgments about another’s status. So owning a pair of Prada shoes versus several low-quality ones will serve you well, and likely last longer.
  2. Incorporate the third piece. Adding a third piece to your outfits, such as a blazer or cardigan, always elevates your look.
  3. Invest in a tailor. Your best friend should be your tailor. The more you can tailor clothing to fit all aspects of your body, the higher end your outfit will appear, and you will look more powerful and confident. If you can invest in made-to-measure or bespoke, opt for that.

Being well dressed in your signature style brings trust and clarity to your message as a leader.

Are you ready to look and feel confident wherever you are? If so, contact me at sheila@imagepowerplay.com to schedule a 20-minute call to discuss how we can work together to grow your visibility and influence through my return on image® services.

Categories
Culture Growth Health and Wellness Leadership

Four Layer Dressing for Outdoor Business Retreats

If you are like most people, packing for any business trip can be daunting. Now throw in packing for a business retreat where you will be enjoying the great outdoors along with business meetings, and you may find yourself staring like a deer in the headlights at your closet.

The dress code for most business retreats is business casual, and we all know business casual seems to be defined differently across business sectors, generations, and geographical locations. The important thing to remember is that you are still doing business even in a casual environment. That being said, there are some retreats where the outdoor activities truly call for casual attire, especially if you will be partaking in activities such as hiking, fishing, water sports, and hunting. You also may encounter extremes in temperature within the same day.

For those instances where casual attire is most appropriate, here are some tips for packing. The main rule is always DRESS IN LAYERS. This allows you the flexibility to remove and add clothing as needed for your environment.

Layer 1 | Base Layer

The base layer is next to your skin. The goal of this layer is to either keep moisture from your skin or keep heat in, consider function first. Do you need the clothing to keep moisture off your skin? If yes, then choose a moisture-wicking fabric and something light in weight, and you may want to keep the sleeve length short or sleeveless. If you will be in the sun, opt for a UPF-rated base layer for sun protection.

Do you need the base layer to keep you warm in cooler weather? If yes, a long-sleeve performance knit keeps body heat in. Performance knits range from lightweight to heavier weight. Choosing the right item depends on your environment.

Clothing ideas

  • TOPS: T-shirt – short or long-sleeved, sleeveless top, shell top, or tank top.
  • BOTTOMS: long base layer pants or shorts to wear under regular pants.
     

Layer 2 | Middle Layer

Typically, the goal of the middle layer is to provide insulation, especially in cooler climates. If the environment is warmer, then this may be the only outer layer you need.

Clothing ideas

  • TOPS: cardigan, vest, sweater, pullover. In some instances, you could do a very casual blazer. Also, you can wear a long-sleeve button casual shirt (can be unbuttoned over a T-shirt). Avoid nice dress shirts.
  • BOTTOMS:
  1. Jeans – Even though you may be hiking or getting intimate with the Earth, you still should avoid any jeans with holes in them.
  2. Canvas Pants – These are typically durable pants that can withstand rigorous activity.
  3. Zip-off Pants – These are great because you can simply zip off the bottom part to turn them into shorts.

Avoid wearing dresses, skirts (unless a sporty skirt made for outdoor activities), business suits, and nice dress pants.

Layer 3 | Outer Layer

The outer layer protects against the elements. As stated previously, there are times when the middle layer is sufficient.

Clothing ideas

In those instances where another layer is needed to add protection against wetness, wind, or cold weather, choose an appropriate item such as a trench coat, raincoat, winter coat, or rain pants.

Layer 4 | Accessories

The final accessories layer adds finishing details and completes your outfit. This layer includes hats, sunglasses, scarves, shawls, jewelry, belts, handbags, socks, and footwear.

For jewelry, it is best to keep it minimal, and you may want to leave your fine jewelry at home. Opt for a watch that is water resistant or an athletic type watch. Avoid any chunky necklaces or earrings.

Footwear can be a challenge. Be sure to avoid dress shoes, high heels, or any shoes with a slippery sole. You want shoes that are comfortable and can give you traction on a hike or other outdoor activities. Athletic shoes or hiking shoes work well, and there are a variety of other shoes made for the outdoors.

Fabrics and Brands

Selecting the right fabric for the day is also important. You want fabrics that move with you and are comfortable. Choose performance knits, cottons, merino wool, synthetics, nylon, down, mesh, moisture wicking, and linen.

There are a variety of outdoor clothing brands that provide many options. Some brands to check out are: True North, The North Face, Orvis, Kuhl, Duluth Trading Co., Columbia, Arc’teryx, Cabela’s, Patagonia, Polartec, REI, SmartWool, Cotopaxi, Eddie Bauer, Filson, Lole, and Marmot.

Following the four layers of dressing will ensure you are ready for whatever the day brings.

I help executives create a powerful image and brand so they look and feel confident wherever they are. Contact me at sheila@imagepowerplay.com to schedule a 20-minute call to discuss how we can work together to grow your visibility through my return on image® services. Visit Image Power Play to learn more. 

Categories
Best Practices Entrepreneurship Human Resources Management Marketing Personal Development Sales Women In Business

3 Ways to Build Influence Online

In my book, I.C.U., The Comprehensive Guide to Breathing Life Back Into Your Personal Brand, I talk about the three ways I believe we each live out our Personal Brand: Personally, Online, and Publicly. I often refer to this as: POP Your Brand™.

Our world today is submerged in living out much of our life online. We Google people before we ever meet them to find out more about them. What we discover online about others gives us a sense of the overall persona of that person. Often, it is the only information we have about the person and their business that allows our brain to form this mental impression.

Here are three ways to build an influential online brand:

Build Your Expertise.

One of the best ways to build your expertise is to create. Creating content gets your thoughts and opinions out there for the world to see. In many ways, the internet has leveled the playing field in this realm of building yourself as a thought leader in your industry. Everyone now can write articles and blog, generate videos, and be a guest on a podcast. The more places you can voice your opinion – whether that be in written, audio, or video format – the more you will rise to the top of your field. People need to know you before they need you. So how are you going to make yourself known in the sea of sameness? Get your opinions out there! By doing so, you will become a credible go-to resource.

Association Branding.

It is correct when our mothers tell us, “you become like the people you hang around” or “you are guilty by association.” Pay attention to who the influencers are in your field. Make a list of 10 of them that you want to be associated. Then start interacting with them online by liking, commenting, and sharing their posts and content.

Ensure your profile photos are professional.

Janine Willis and Alexander Todorov, researchers at Princeton University, found people make judgments about a person’s trustworthiness, competence, and likability within a fraction of a second after seeing someone’s face. As mentioned above, people will search for you online before they meet you and even after they meet you. Your photo is an essential element of any of your social media or website pages. In a sense, it is your logo. The headshot you choose speaks to your decision-making process and how you think of yourself. Do you care enough to put up a high quality and professional photo of yourself, or do you think a quick selfie emits a better representation of who you are? The choice is yours. Think about how you want to be perceived.

Incorporating these three tactics into your personal brand strategy will ensure you are in alignment with the brand you want to establish online. Be intentional, be consistent, and always be you.

I help executives create a powerful image and brand so they look and feel confident wherever they are. Contact me at sheila@imagepowerplay.com to schedule a 20-minute call to discuss how we can work together to grow your visibility through my return on image® services.