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Skills Women In Business

Formidable Woman’s Mag

I cannot thank Formidable Woman Magazine enough for allowing me to not only speak about my new series: Conscious Parenting. Is Parenting the New Generation Hard? BUT for also honoring me with the cover of their issue! I am so grateful for this opportunity and platform to reach parents and care givers in need of a new perspective.

If you are interested in getting involved in being part of a solution for uplifting all families, I would love to speak with you! Any brand who wants to be aligned with this message will be our partners. I’d love to help you reach more homes while you help the Conscious Parenting Revolution reach even more families longing for a change.

To find out more about this incredible investment opportunity, read my full article here

For our deck and TV sponsorship opportunities contact Calvin at media@katherinesellery.com.

Love and Blessings,

Katherine

Categories
Skills Strategy

C-Suite Radio’s Eli Marcus/The Motivation Show interviews Rock & Roll legend BOB GAUDIO

Bob Gaudio was inducted into the Songwriters, Rock and Roll, and the New Jersey Hall of Fame.  He was the principal writer & an original member of The Four Seasons, as in Frankie Valli and The Four Seasons. He wrote and/or co-wrote “Sherry,” “Big Girls Don’t Cry,” “Walk Like a Man,” “Can’t Take My Eyes Off You” and numerous others. He produced a number of songs for Marvin Gaye, Diana Ross, Michael Jackson, Roberta Flack & others. He co-produced the Frank Sinatra album Watertown His longtime association with Neil Diamondyielded seven albums.  

It seems like almost everything Bob was involved with was wildly successful. Born in da Bronx and having moved to New Jersey, he created the music for the hit Tony Award winning Broadway musical Jersey Boys, in which he was also portrayed. He is now the co-Lead producer of the sensational Neil Diamond Broadway musical A Beautiful Noise. In this exclusive interview on C-Suite Radio’s The Motivation Show podcast, Bob discusses:

How did the Four Lovers turn into the Four Seasons in 1960?

I have to clarify, as they told me when I joined the band, it’s the four lovers of music.  When I joined the band, I was one of the four lovers.  I think I made $100/week.    We met Bob Crewe in an elevator and he knew Frankie from awhile before.   That turned into hey come up see me, I need a band to play on my stuff, and we did.  He promised us a recording contract and at some point we finally got around to recording our own stuff and Sherry came out and here we are and we changed the name, because nobody liked the Four Lovers and it was time for a change.

How did your upbringing lead you to the musical path that you were on and were you always confident at an early age that you would have pretty much a meteoric level of success that you enjoyed pretty early on?

I don’t think anyone can predict success. I was driven. I started playing piano when I was six or seven.  I had an amazing teacher Sal Mosca who was a jazz artist in his own.  I learned so much from him.   He taught me how to focus.  I think the focusing is what drove me through many times, good, bad and indifferent to just stay on track and getting too scattered didn’t work.  That pretty much was a life lesson for me.   Maybe that’s part of the reason I’ve been lucky. Focus is everything as far as I am concerned.

Besides Focus, anything else you would add?

I think it always helps to do something you can make a living at and love.  I was really fortunate.  I started at sixteen.  I had a hit record at sixteen, “Short Shorts,” so I had that taste of blood.  I knew something was here, so I stayed with it, travelled on buses.

I look at success as having good collaborations.  You’ve had some of the most perfect collaboration.  How did you form these collaborations?

Sometimes they just happen.  They drop in your lap.  I have always tried to work with people better than me.  Then when I get as good as them, it is time to move on.  Always surround yourself with people that are as good or better than you.

What about your career are you most proud of?

Jersey Boys winning Best Musical.  It was the first musical that was called a jukebox musical that won a Tony Award.  When I saw Julie Andrews come out on the stage and read that announcement, my body went numb.  That was a moment I didn’t expect because we were categorized as a jukebox musical.

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Advice Parenting Skills

Supporting Your Child’s Journey

Dear Parents,

At Conscious Parenting Revolution, we are dedicated allies of the LGTBQIA2S+ community and committed to supporting parents through the journey of raising children. As parents, we understand that guiding our children through various changes can be a challenging task, particularly when it comes to transitions and transformations that we may not have personally experienced. Parenting during the teenage years can evoke a range of emotions— pride and worry, joy and frustration. This phase of life can be equally demanding for parents as it is for their children.

The parent-child relationship undergoes a fundamental shift as our children embark on the journey to young adulthood. Witnessing this transformation is rewarding, but it also requires us to adapt our parenting style. We need to transition from being mere managers to becoming trusted consultants.

The Transformation From Childhood to Youth

Many parents fear that they may lose their connection with their children during the challenging teenage years. Society often portrays teenagers as having difficult attitudes and wanting little to do with their parents, but this depiction fails to capture the whole story.

In reality, teenagers are going through a process known as individuation—a phase where they form their own independent identities. Although these changes can be normal, they may also be confusing, hurtful, and even a little scary for even the most understanding parent. Creating a safe space for our child’s individuation process becomes crucial for maintaining a happy and healthy parenting relationship. 

How to Help Young Children Transition Into Young Adults

While it may seem like our teenagers are pushing us away, the truth is that they still need us during this tumultuous phase of their lives. They face high-stakes decisions daily, from navigating peer pressure and romantic relationships to choosing their paths after graduation.

During this time, they require someone they trust to guide them through these decisions, and that someone can be us. However, here’s the catch-22: the more we try to manage their obstacles or impose our decisions, the more our teenagers will distance themselves. They need to feel independent and autonomous, and failing to acknowledge this need can lead them astray.

Transition from Childhood to Adolescence

So, how should our behavior evolve to best support our teenagers? Here are a few suggestions:

  • The Changing Transition to Adulthood :Make your home a judgment-free zone. Our children absorb cues, often unnoticed by us. Have we unintentionally conveyed that we view failing a test as a sign of weakness? If so, our teenagers will be less likely to seek our help when facing academic challenges. Let’s be mindful of how we express our feelings and opinions, ensuring that we don’t discourage open conversations.
  • The Transformation From Childhood to Youth: Spend quality time together. Engage in simple activities like running errands or sharing meals. These moments create space for open communication between us and our children. The more available we are without them having to seek us out, the more opportunities they’ll have to open up to us.
  • How to Help Young Children Transition Into Young Adults: Respect boundaries. While it’s crucial to be available for our teenagers, it’s equally important not to take it personally when they are not interested in talking. Let’s respect their need for space by refraining from prying or forcing conversations. Sometimes, what they need most is peace and quiet, and honoring that can provide them with the support they require.
  • Transition from Childhood to Adolescence: Reinforce your support. We all need reminders that the people who love us are there for us. Teenagers are no exception. Every now and then, remind your child that you are a safe person they can turn to for conversations or guidance.

Supporting our children through the transition from childhood to adolescence involves creating an environment where they feel comfortable approaching us. Taking the initiative to adjust our own behavior will help build their trust in us as reliable confidantes.

The Changing Transition to Adulthood

Evolving our parenting role from managers to consultants requires letting go. It means granting our children more autonomy to be their authentic selves, even if it means relinquishing some of our control in the process.

This journey is no small feat, and wherever you are in this process, we applaud you. Together, let’s celebrate our children and provide them with the support they need as they navigate the changing transition to adulthood.

Love and Blessings,

Katherine

Want to hear more? Watch my interview with Daily Flash TV where I discuss accepting your teen! Don’t forget to subscribe to my YouTube channel so you don’t miss a thing.

Categories
Advice Entrepreneurship Growth Leadership Management Skills Strategy

Leading Through Future Uncertainty

 

It’s often said by thought leaders and business gurus that “it’s never been easier to start a business than today”. While that may be true it’s also never been more confusing time to run one in today’s uncertain business climate.

Running a business is a thrilling journey filled with highs and lows, triumphs and challenges, joys and stress. Business owners experience stress of all kinds. When it comes to stress, you can say we’re experts at it.

But there is one kind of stress I want to talk about today – dealing the stress of uncertainty.

The Massive Elephant in Every Boardroom: Uncertainty

It’s widely acknowledged that uncertainty is a common concern among business owners. And for good reason. Market fluctuations can come out of nowhere like a tornado and destroy us at any time. Regulatory changes and technological advancements are forcing everyone to digitize every aspect of their organization as fast as possible just to stay one step ahead of getting left behind.

If that weren’t enough to worry about, competitors are breading and populating like rabbits. Not to mention the giant Microsoft sized looming recession-fueled financial crisis and rising interest rates.

Uncertainty is everywhere, and left unchecked, it can destroy even the most seasoned business leaders and teams.

Time and again, I have witnessed doubt, uncertainty, and fear. They possess the capability to annihilate a company and, at times, even an entire industry. What prevents companies from making the necessary changes crucial for their prosperity?

In the world of business, failing to act at all, is the riskiest move one can make.

Throughout history, countless companies have vanished because their leaders were reluctant to embrace change when clear warning signs were evident. Fear, apathy, and a lack of personal accountability, these fundamental human flaws can transform a promising company into a lifeless entity. Ultimately, it all boils down to the cancerous nature of uncertainty.

This is why it is imperative to address the elephant in the room…

The unknown can be overwhelming and emotionally exhausting, that’s why it is vital to take time to develop effective strategies to navigate the stress of uncertainty so you can conquer it before it conquers you and potentially your business.

 

Mastering Uncertainty: 10 Foolproof Steps to Secure Your Business’s Future

Uncertainty is an inherent part of entrepreneurship. The future is unpredictable, and as a business owner, it’s essential to acknowledge and accept this reality. Moreover, uncertainty can take an emotional toll, leading to unwanted anxiety and stress.

By addressing the emotional challenges associated with uncertainty, you can build resilience and find opportunities even in the face of ambiguity.

 

9 Steps to Master Uncertainty:

1. Acknowledge the Uncertainty as a Friend Instead of a Foe

The first step in dealing with uncertainty is acknowledging its presence. Understand that the future is not set in stone, and unexpected events can occur. By accepting this reality, you can shift your focus from trying to predict the future like some Nostradamus but rather develop strategies that can adapt to any scenario life throws at you.

Embrace the Socratic idea that uncertainty is not a hindrance but an invitation to innovate and grow. Life would be boring without uncertainty and continual growth.

 

2. Embracing a Growth Mindset

To navigate uncertainty successfully, cultivating an abundance, growth mindset is the only way to overcome self-doubt. A growth mindset enables you to view challenges as opportunities for learning and development. Embrace the belief that you can adapt, learn, and improve, regardless of the circumstances keeping you up at night. By fostering a positive attitude towards change, you can remain agile and resilient in the face of indecision.

Remember, the most dangerous move in business is the failure to make a move at all. It’s better to make the wrong move quickly and move on that wait too long to make the right decision. It comes down to mindset.

 

3. Dig a Mote Around Your Business Foundation

Build a solid fortifications around your business like the enemy is about to siege your castle. Dig a mote, build more weapons, and get your team ready for battle war. Conduct thorough market research to gain a deep understanding of your target audience, industry trends, and competitors, and software to make you more operationally efficient. This knowledge will allow you to make informed decisions and adapt your business strategies accordingly. Deeping your relationships with your existing customers. Keeping your current customer base during hard times can be easier than ignoring them and trying to find new ones. Having a clear roadmap in place will provide guidance during uncertain times.

PS. For more details on how to navigate your business during a recession, access my free eBook here.

4. Diversification and Flexibility

When uncertainty raises it’s ugly head, diversification and flexibility are become your secret weapons like a playbook out of The Art of War. Expand your product or service offerings to cater to a broader customer base. By focusing on diversifying your revenue streams, you can mitigate risks and adapt to changing market conditions. Explore new markets and customer segments to tap into untapped opportunities. Being open to change and willing to embrace new ideas will help you navigate uncertainty with confidence.

For Example, An IT consulting firm: During a uncertain economic times, businesses may scale back on IT infrastructure investments. To diversify its product offerings, a small IT consulting firm could expand into cost-effective solutions like cloud computing, software-as-a-service (SaaS) implementations, or cybersecurity services. This diversification allows the firm to offer more flexible and budget-friendly IT solutions to businesses looking to optimize their operations.

Don’t get stuck in a corner, have a plan b ready before you even need one.

 

5. Establish and Build a Strong Network

The strength of your network is the heart of your business. Building a network of mentors, advisors, and like-minded business owners can provide valuable support during uncertain times. Connect with experienced individuals who have successfully navigated similar challenges. Their insights and guidance can offer you a fresh perspective and help you make informed decisions. Collaborating with other business owners can also lead to partnerships and opportunities for mutual growth.

For help building your professional network look for private networks like the C-Suite Network where you can gain new connections and insights on your business from other seasoned executives.

 

6. Continuous Learning and Innovation

In a rapidly evolving business landscape, continuous learning and innovation are key to survival. Stay updated with industry trends, advancements, and technological developments. Encourage your team to engage in professional development and provide them with opportunities to enhance their skills.

By fostering a culture of innovation, you can adapt quickly to changes and seize emerging opportunities by multiply the brainstorming of innovation to your entire team and alleviate some of the pressure off your shoulders.

 

7. Effective Risk Management

Uncertainty often brings along potential risks. Identifying and managing these risks is crucial for business owners. Conduct a thorough risk assessment to identify potential threats to your business. Develop contingency plans to mitigate these risks and ensure business continuity.

Regularly review and reassess your risk management strategies to adapt to changing circumstances.

 

8. Seeking Support and Guidance

During uncertain times, seeking support and guidance can make a significant difference. Join business associations and communities where you can connect with fellow entrepreneurs facing similar challenges. These networks provide opportunities for collaboration, sharing experiences, and seeking advice. Additionally, don’t hesitate to seek professional help from consultants or business coaches who can offer objective insights and help you navigate uncertainty effectively.

 

9. Emphasizing Self-Care

Running a business amidst uncertainty can be a mental and emotional rollercoaster. It’s vital to prioritize self-care to maintain your well-being. Manage stress and anxiety through activities such as exercise, meditation, or spending time with loved ones. Maintain a healthy work-life balance to prevent burnout.

Taking care of yourself allows you to approach challenges with a clear mind and renewed energy.

 

Conclusion

Uncertainty is an unfortunate coast of doing business an owner or executive . But acknowledging any self-doubt and embracing a growth mindset, you can navigate the unpredictable future with resilience and adaptability. Hell, you might even learn to love it.

Building a solid foundation, diversifying your business, establishing strong networks, and continuously learning and innovating are key strategies to thrive amidst uncertainty. Effective risk management, seeking support and guidance, and emphasizing self-care are also essential for maintaining emotional well-being and achieving long-term success.

In my book, Running the Gauntlet, Essential Lessons to Lead, Drive Change, & Grow Profits I put the following in the Dedication:

“To all the naysayers, opportunists, and obstructionists who do their best to stop the progress of change in an organization. Note: We will beat you.”

While we are living in uncertain times, remember that these are the moments when people need leaders to step up the most.

 

Categories
Culture Parenting Skills

Dear Katherine: My two girls are in competition over everything!

Hello, Conscious Parents! Welcome to “Dear Katherine,” a monthly Q&A with real-life parents/caregivers. If you’d like to submit a question of your own, email me at katherine@consciousparentingrevolution.com.

Dear Katherine,

My two girls, aged 8 and 11, won’t stop fighting! It’s like they’re in competition for everything: who gets the bigger piece of pie, who can finish their homework fastest, even who gets to take a shower first! I know sibling rivalry is normal, but I just want them to stop squabbling. Can you help me?

— Looking for Peace of Mind

 

Dear Looking for Peace of Mind,

You’re definitely not alone. Siblings have always butted heads—and they probably always will. Even the Bible features a well-known story about a boy named Joseph whose 11 older brothers sold him into slavery after their father gifted him with a multicolored coat. Talk about green with envy!

The rivalry your girls are experiencing is completely normal (and thankfully less dramatic than Joseph’s), but I certainly understand your plea to stop the squabbling. First, it’s important to realize that sibling competition is rooted in a fight for parental attention. Simply put, your kids are vying to be #1 in your eyes. A lot of times we can make it worse if we pick to take one child’s side, leaving the other feeling like they weren’t understood. The key here is to be the mediator between them, helping them and listening to their side stories on an equal footing on how to interact with them and teach effective communication.

As parents and caregivers, of course, we love our children equally. The hard part is determining how to interact with them according to their unique personalities and needs. If our kids are “belongers” who don’t want to risk your disapproval, it can be easier to be with them than our autonomous kids who are so self-directed and do risk our disapproval! To the autonomous child, it can feel like you favor the other. In turn, this can make the acting out even more severe. It can become a self-fulfilling prophecy—”see, you always take her side,” “see, you do love her more than me.”

How do you show your daughters that they’re special to you, each in their own way?

Celebrate uniqueness. Children need to know that they have distinctive gifts as individuals. Encourage your daughters to hone and develop their hobbies and interests. If one loves to sing and the other plays the piano, why not stage a duet? Find ways to demonstrate that their individuality contributes to a richer family life.

Teach effective communication. When a fight erupts, give your children space to calm down. Once they’re ready, bring them together to discuss what triggered the conflict. Was one sister hurt that the other didn’t want to share a favorite toy? Does the little one feel insecure seeing her older sibling do things without supervision? Teaching your daughters loving and open communication will foster a better mutual understanding so they can respond to each other with empathy, learn how to interact with them and teach effective communication and listen to their side stories.

Create moments for bonding. Life is busy, but in the midst of the chaos, kids still crave warmth and attention. And purposeful bonding is important for parents, too. Even just 15 minutes of cuddling or reading a bedtime story will do wonders for your relationship with your children—and their relationship with each other.

I hope these suggestions help bring more peace to your home. Sibling relationships can be complex, but with patience, understanding, and effective communication, your daughters can learn to navigate their differences and develop a stronger bond.

Love and Blessings,
Katherine

Categories
Art Branding Entrepreneurship Growth IT Marketing Personal Development Skills Technology

The Best Podcast Editing Software Platforms: Free and Paid Options to Elevate Your Content

 

 

With the rise of podcasts, more and more people are interested in creating their own podcasts. However, creating a podcast involves more than just recording and uploading it.

One of the most important steps in the process is editing the podcast to make it sound professional and polished. To do that, you need a good podcast editing software platform. In this article, we will explore the top podcast editing software platforms, both free and paid, to help you choose the right one for your needs.

 

Free Podcast Editing Software Platforms

When it comes to podcast editing software platforms, there are a few good options that are available for free.

One of the most popular free podcast editing software platforms is Audacity. It is a user-friendly platform that is easy to use and has a wide range of features. It is compatible with both Mac and Windows operating systems and supports a range of audio formats.

Another good free podcast editing software platform is GarageBand, which is exclusive to Mac users. In fact, if you are a mac user it’s already installed on your computer. It has a range of features, including a variety of pre-made sound effects and loops that you can use in your podcast.

Another great option is Ocenaudio. It’s a multiplatform software that allows you to edit your podcasts without any difficulty. You can easily remove background noise, adjust the volume, and cut or splice different segments of the recording. In addition, Ocenaudio supports a wide range of audio formats, making it a versatile option for podcast editing.

 

Paid Podcast Editing Software Platforms

For those who are willing to invest some money into their podcast, there are some excellent paid podcast editing software platforms available.

One of the most popular is Adobe Audition, which is part of the Adobe Creative Cloud. It is a professional-grade platform that has a wide range of features and tools, including advanced noise reduction and audio restoration tools, and is used by many podcast professionals. It has a monthly subscription fee, which can be a drawback for some users.

Another great paid podcast editing software platform is Hindenburg Journalist Pro. It has a user-friendly interface and is specifically designed for podcasters, making it easy to edit and produce professional-quality podcasts. Hindenburg Journalist Pro also offers a variety of features, such as automatic loudness normalization and a range of audio effects.

Logic Pro X is another popular paid podcast editing software platform, exclusively available for Mac users. It has a wide range of features, including advanced audio processing tools, virtual instruments, and a variety of audio effects. It’s perfect for those who want to take their podcast production to the next level, but it comes with a higher price tag compared to other options.

 

Other Considerations for Choosing a Podcast Editing Software Platform

When choosing a podcast editing software platform, it’s important to consider your needs and budget. Some platforms may offer more features than others, but they may also come with a higher price tag. Here are some other considerations to keep in mind:

– Ease of use: If you’re new to podcast editing, you may want to choose a platform that is easy to use and has a user-friendly interface.

– Audio quality: Look for a platform that allows you to edit your audio tracks without compromising on sound quality.

– Compatibility: Make sure the platform is compatible with your computer’s operating system and the audio formats you use.

– Support: Consider the availability of customer support and resources such as tutorials and forums.

 

Conclusion:

Choosing the right podcast editing software platform is crucial for producing professional-quality podcasts. Whether you choose a free or paid platform, make sure it meets your needs and budget.

Some popular options include Audacity, GarageBand, Adobe Audition, Hindenburg Journalist Pro, and Logic Pro X. With the right platform and a little bit of practice, you can create podcasts that sound great and engage your audience. Don’t be afraid to experiment with different platforms to find the one that works best for you.

Happy podcasting!

For more information visit tylerhayzlett.com

Categories
Advice Capital Entrepreneurship Growth Investing Personal Development Real Estate Skills Strategy Wealth

Smart Passive Income is a Dangerous Myth: Why You Shouldn’t Fall for It

 

 

Introduction:

Are you tired of working hard for your money? Do you dream of living a life of luxury without lifting a finger? If so, you may have fallen for the myth of smart passive income. In this article, I will argue that the idea of passive income is not only misleading but also dangerous. Contrary to popular belief, there is no easy way to make money, and those who claim otherwise are either lying or ignorant. So, buckle up and get ready to have your world turned upside down.

 

The Fallacy of Passive Income: Why It’s Not Real

Smart passive income is a term that has been thrown around a lot in recent years. It suggests that you can make money without doing anything or very little work. The truth is, there is no such thing as passive income. Even if you’re making money from investments, you still need to put in the effort to make informed decisions, and even then, there are risks involved. If you want to make money, you need to put in the effort.

 

The Risks of Passive Income: Why It’s Dangerous

Not only is the idea of passive income misleading, but it’s also dangerous. Many people have fallen for the promise of easy money and ended up losing their life savings. Investing in stocks, real estate, or any other form of passive income carries significant risks. The idea that you can make money without doing anything is a fallacy, and those who believe it are setting themselves up for failure.

 

Passive Income Requires More Work Than You Think

Passive income is often sold as an easy way to make money, but the reality is much different. Whether it’s creating an online course, writing an e-book, or investing in stocks, all forms of passive income require a lot of hard work upfront. Even after you’ve put in the effort, there’s no guarantee of success. The idea that you can make money without doing any work is a fantasy.

 

 

The Reality of Passive Income: Why It’s a Myth

The idea of passive income is a myth perpetuated by those who want to sell you something. The truth is, there’s no easy way to make money. Whether it’s through investing, creating a business, or working a 9-5 job, all forms of income require effort. Those who claim otherwise are either lying or trying to sell you something. Don’t fall for the myth of passive income.

 

The Limits of Passive Income: Why It’s Not Sustainable

Even if you’re lucky enough to make money from passive income, it’s not sustainable in the long run. Markets change, investments fluctuate, and businesses fail. The idea that you can make money without putting in any effort is not only a fallacy but also a dangerous one. If you want to make money, you need to be willing to put in the effort.

 

The Importance of Active Income: Why It’s Necessary

In conclusion, there’s no easy way to make money. Unless you’re born from it…

The idea of passive income is a myth perpetuated by those who want to sell you something. If you want to make money, you need to be willing to put in the effort. Active income is the only real income.

Whether it’s through creating a business, investing in your education, or working a 9-5 job, all forms of income require effort. The key is to find something you’re passionate about and work hard to achieve your goals. Don’t fall for the myth of smart passive income. It’s a dangerous and misleading idea that will only lead to disappointment and failure.

 

Conclusion:

The idea of smart passive income is a dangerous myth that should be debunked. While it’s tempting to believe that you can make money without doing anything, the reality is much different. Making money requires effort, hard work, and sometimes a little bit of luck. There’s no shortcut to success, and those who claim otherwise are either lying or ignorant. If you want to make money, you need to be willing to put in the effort.

Active income is the only real income, and it’s the key to achieving financial freedom and success. So, don’t fall for the myth of smart passive income. Instead, focus on finding something you’re passionate about and work hard to achieve your goals.

For more information visit tylerhayzlett.com

Categories
Advice Branding Entrepreneurship Growth Marketing Skills

Why Traditional Marketing is Dead: The Case for Contrarian Marketing

 

 

Introduction:

In today’s digital age, businesses are obsessed with online marketing and social media. But what if I told you that this approach is outdated and ineffective?

For over 15 years, I have been a marketer and I can confidently say that the traditional approach to marketing is dead. Instead, I propose a contrarian approach to marketing that goes against the grain and is rooted in authenticity, individuality, and innovation.

In this article, I will outline why contrarian marketing is the future and why businesses should embrace it.

 

The Problem with Following the Crowd: Don’t be a Lemming

Traditional marketing follows a herd mentality where everyone is copying the same strategies and tactics. But how can you stand out when you’re doing the same thing as everyone else? Instead, contrarian marketing means standing out from the crowd and doing something different. Be the person who stands up and takes a risk. The most successful businesses have always been those who dared to do something different.

 

The Power of Authenticity: Be Yourself

In the age of social media, authenticity is everything. People are tired of seeing the same polished, fake content. Contrarian marketing means being true to yourself and your brand. Share your story, your struggles, and your successes. This is what sets you apart and builds a loyal following.

 

The Importance of Individuality: Don’t Be a Clone

Contrarian marketing means embracing your unique identity and not trying to fit into someone else’s mold. It means being true to your brand and your vision. This is what sets you apart and makes you stand out in a crowded market.

 

Innovation is Key: Don’t Fear Failure

Contrarian marketing means taking risks and embracing failure. It means trying new things and pushing the boundaries. Innovation is what drives success and sets you apart from your competitors. Don’t be afraid to try new things, even if they might not work out. Every failure is a learning opportunity.

 

Building a Loyal Following: Fans, Not Customers

Contrarian marketing means building a community around your brand. It means creating fans, not just customers. People want to feel like they’re part of something bigger than themselves. By building a loyal following, you create a group of people who will advocate for your brand and spread the word.

 

The Future is Contrarian: Embrace the Future

Contrarian marketing is the future. With the rise of social media and the internet, traditional marketing is becoming less effective. Consumers are becoming more savvy and are tired of being sold to. Contrarian marketing means embracing the future and adapting to new technologies and trends.

 

Conclusion:

In conclusion, contrarian marketing is the way of the future. It means standing out from the crowd, being true to yourself, embracing innovation, building a loyal following, and adapting to new trends. Traditional marketing is dead, and businesses that don’t embrace contrarian marketing risk being left behind.

So, take a risk, be authentic, and embrace the future of marketing.

For more information visit tylerhayzlett.com

Categories
Advice Best Practices Branding Entrepreneurship Growth Marketing Networking Personal Development Skills

The Power of Personal Branding: How to Build a Strong Online Presence

 

 

 

Introduction:

In today’s digital age, building a strong online presence is critical for individuals and businesses alike. One of the most effective ways to do this is through personal branding. Personal branding is the process of creating a unique identity and image for oneself in the eyes of others, whether it’s online or offline. It involves showcasing one’s strengths, expertise, and values to build a strong reputation and attract opportunities. In this blog post, we’ll explore the power of personal branding and how you can build a strong online presence.

 

Define Your Personal Brand

Before you start building your personal brand, it’s important to define who you are and what you want to be known for. Begin by identifying your unique strengths, skills, and values. Ask yourself questions such as: What sets me apart from others? What do I want to achieve in my career or personal life? What are my core values?

Once you’ve identified your unique attributes, it’s time to create a personal brand statement. This statement should capture the essence of who you are and what you stand for. It should be short, memorable, and easy to understand. Use your personal brand statement as a guide when creating your online presence.

When creating your online presence, make sure to use consistent branding across all platforms. This includes using the same profile picture, bio, and visual elements such as color schemes and fonts. Consistency is key when it comes to personal branding.

 

Create a Strong Online Presence

Now that you’ve defined your personal brand, it’s time to create a strong online presence. This involves using social media platforms, blogs, and websites to showcase your expertise and build your reputation.

Start by choosing the social media platforms that are most relevant to your personal brand. For example, if you’re a photographer, you might want to focus on Instagram and Pinterest. If you’re a business professional, LinkedIn might be the platform for you.

When creating your social media profiles, make sure to optimize them for search engines. This includes using keywords related to your personal brand in your bio and posts. Use high-quality visuals that reflect your personal brand and engage with your audience regularly.

Blogging is another effective way to build your personal brand. By sharing your knowledge and expertise, you can establish yourself as an authority in your industry. Use your personal brand statement as a guide when creating blog content. Make sure to promote your blog on social media to reach a wider audience.

Finally, consider creating a personal website. This is a great way to showcase your portfolio, share your story, and connect with potential clients or employers. Make sure your website is easy to navigate, visually appealing, and optimized for search engines.

 

Engage with Your Audience

Engaging with your audience is crucial when it comes to building a strong online presence. This involves responding to comments, asking for feedback, and creating a sense of community around your personal brand.

Make sure to respond to comments and messages promptly. This shows that you value your audience and are interested in their feedback. Ask for feedback and incorporate it into your personal brand strategy.

Creating a sense of community around your personal brand can be achieved through various means. Consider starting a Facebook group or hosting a Twitter chat related to your industry. This allows you to connect with like-minded individuals and establish yourself as a thought leader in your field.

 

Conclusion:

Personal branding is a powerful tool for building a strong online presence. By defining your personal brand, creating a strong online presence, and engaging with your audience, you can establish yourself as an authority in your industry and attract opportunities. Remember to be authentic, consistent, and engaged to build a personal brand that truly reflects who you are.

For more information visit tylerhayzlett.com

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Leadership Personal Development Skills

My Foot in My Mouth: Leadership & Parenting

“All parents should be leaders and all leaders should be parents,” I say a few weeks ago to a group of managers who I am leading through a strategy session.

What?  Where did that come from?  Although not completely off-topic, it does not directly relate to the discussion at hand.  Uh oh. I’ve lost it.  Perhaps I am doing too many different things and I have lost my edge.  Crap.

So far I have managed to keep the two companies completely separate.  So far I have managed to keep my business clients separate from my Men in the Head ® initiative. So far I have not irrevocably let one interfere with the other.  So far, man, it must be the heat.

Crap. Crap. Crap.

Well, too bad for me, because I now have to speak to this subject as if I meant to bring it up.  I look around the room and notice many eyes on me waiting to see where I am going with this comment.  I take a deep breath gathering my thoughts…

“With leadership, you lead a group of people to a common goal with an eye on the long game, but managing the day-to-day details,” I pause, “How many of you are parents?”

I look around the room and see that most of the people have raised their hands.  Oh, thank you God, perhaps I have dodged a bullet.

“With parenting, it’s the same thing, but with parenting you have more compassion while with leadership, you have more objectivity.  You actually need both for each role, so perhaps the better way to describe it is leadership and parenting share many of the same activities and you need to apply both objectivity and compassion in equal measure.”  Oh yeah, that’s what I meant to say.

Thankfully the meeting’s not derailed and we actually accomplish what we set out to do.  Phew.

However, on the ride home I start thinking about my comment and I realize while it’s not necessary to have one person be both a parent & a leader, there’s much to be said for looking at parenthood through the leadership lens.

According to Kouzes and Posner, there are 5 practices of good leadership:

  1. Modeling the Way

As a leader, you need to be a good role model. As a parent, you are a role model with every look, thought, deed, act, and engagement.  Your children are observing and following everything you do – every single day.  They watch the way you drive, how you talk on the phone or to your neighbors.  They observe how you treat yourself, your friends and your family.  They monitor how and what you eat, watch on TV, how much time you are on your laptop or mobile device, and whether you have a beer or glass of wine with dinner.  You are modeling everything to your children, every minute of every single day.  So, parents as role models – check.  

  1. Inspiring a Shared Vision

A good leader inspires a shared vision. As parents, we have a vision and sometimes it may be just to get through the day, but most times, it’s to provide a foundation for our children from which to launch their lives.  Everyday, we get our children ready for school, drive them to their activities, help them with homework, allow them to spend time with their friends and take them on family vacations.  All the while, we are talking to them about making good choices, advising them on navigating the pitfalls of growing up, and motivating them to make the very best lives for themselves.  So, parents inspiring a vision – check.

  1. Challenging the Process

A good leader takes risks, makes decisions, makes mistakes and then learns from them. Yeah, I think parents have that covered.  Who knew there would be so many risks, decisions, or mistakes?  Yikes, parenting is not for sissies.  I remember one of my friends said to me, “The last day you knew anything for sure was the day before your first child was born.”  (Thanks Kathy) She was JUST SO RIGHT. As parents, we make decisions on every single thing from the smallest, should they have a blanket covering them to the largest, where should they go to college and everything in between. I could go on for hours on this one, but I won’t.  We all know what we do all day – everyday.  So, parents as challengers – check.

  1. Enabling Others to Act

A good leader is a mentor, disciplinarian and coach.  He or she encourages, motivates, and yet has a strict operational code. Parents provide boundaries for their children while giving them the freedom to live their lives.  The limit of the boundaries depends upon their ages and as I say to my two, their attitudes, as does the extent of their freedoms. So, parents as mentors, disciplinarians and coaches – check.

  1. Encouraging the Heart

A good leader recognizes and rewards their employees for their efforts and accomplishments. I think parents do this better than most leaders.  I especially like it when it involves family time together as a reward instead of a material good, but that’s a personal choice.  So, parents recognizing and rewarding their children – check.

One thing is for certain, both leadership and parenting are living breathing things that need to be tended and nurtured every minute of every day.  You need compassion and objectivity in equal measure.

For me, I feel that my leadership experience has helped with my parenting.  I am more objective and can take a long view on some things that I don’t feel I would be able to do otherwise and that is particularly helpful these days in the tween and teen years.  I also would like to think that my parenting experience lends itself to my leadership skills.  I think I have more patience and compassion and am more apt to celebrate accomplishments.

However, next time I’m in a strategy meeting and I mention the parallels of parenting and leadership, I will be sure to handle it more elegantly.  Yikes, that was a collision I could have done without.

Because of this experience, I am pleased to present my Rich and Powerful Leaders Academy stepping stone program. Together, we will unlock your full potential as a leader and help you achieve success on your own terms. So let’s embark on this exciting path to greatness.

 

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