C-Suite Network™

Categories
Best Practices Operations Skills

Living Corporate Life

Living Corporate Life

Are you currently a W2 wage earner or 1099/Sole Proprietor?

W2 wages are the highest taxed. The taxes come right off the top and you only have about 3-4 deductions such as a 401k or IRA, Mortgage Interest Deduction, HSA’s. etc.

Sole Proprietors only have about 15-30 different deductions that you can claim on a Schedule C, and you are also subject to Self-Employment taxes.

Are you aware that there is a whole other tax code out there that consists of 81,000 pages! You need to live your life like a business. What do I mean by that. If you live your life inside of a Corporation or LLC or even multiple different companies, you are allowed to take advantage of far more write-offs. The tax code provides Corporations and LLC’s up to 233- 305 different write-offs. This allows you more use of your money upfront which ultimately reduces your overall taxable liability. So what things are deductible? The IRS says what is necessary and reasonable. Below are 43 examples, however as I said, there are far more.

Accounting Fees, Advertising, Air Conditioning, Airplanes, Assistants, Business Promotion, Bad Debts, Boats, Bonuses, Bookkeeping, Alarm Systems, Business Awards, Business Consultants, Disability Plans, Decorating, Business Meals, Legal Fees, General Business Insurance, Vehicles, Corporate Setup Fees, School, Health Clubs, Home Office, Leasing an Office, Research, Medical Bills, Interest Payments, Business Travel, Equipment, Seminars, Technology, Insurance, Braces, Education, Property, Loans, Massage, Gardening, Logo’s, Web Design, Professional Services, Team Building, & Paying your kids*

Through 6 Different deductions, I can show you how to save almost $100k in taxes in your business.

  1. Safety and Longevity awards: = $1,600 each award
    Let me explain these awards. If you are the person in charge of keeping the workplace safe, you could be the one who takes advantage of the Safety Award. If you are the person who has been in the business the longest, you could be awarded the Longevity Award.
    NOW understand this, the Longevity Award cannot be taken year after year by the same person. If the same person were to receive this award again, they would have to wait a period of 5 years. Same goes for the Safety Award. It cannot be taken year after year by the same person. This award cannot be cash or cash equivalent meaning a VISA or Mastercard, gift card and CANNOT BE TRAVEL.  However, if there is something else you would enjoy, like a new set of Callaway Golf Clubs or that new Orbea Bicycle you’ve had your eyes on. The company would cut a check to the merchant for the item. It can then claim it as a deduction and is not considered taxable income to you.
  2. Medical Reimbursement Plan: = Up to $10,000 per person on the plan
    A Medical Reimbursement Plan is a Self-Administered plan that is established by the company. The company may contribute up to $10,000 to plan which is a Tax deduction to the business and is not considered income to you. If you are self-insured, the plan can be used to cover things that aren’t covered by your health insurance such as Premiums, Co- Pays, Deductibles, prescriptions, etc.
  3. Vehicle Deduction = $7,500 per year on average
    Now, I am not talking about taking advantage of the vehicle deduction on your Schedule C. I am saying that your Corporation or LLC can lease your vehicle from you and pay you based upon mileage driven, just like any other employer would do. This means that if you drive 1000 miles per month as an example, and the reimbursement rate for that year was 62.5 cents per mile, the company should be writing you a reimbursement check for a total of $625 for the use of the vehicle that month. This is a tax deduction to the business, however it will be considered income to you. Due to the depreciation of the value the personal vehicle due to business use, this could wipe out that income on your personal taxes. This money can be used to cover things like vehicle payments, insurance, maintenance, fuel, etc.
  4. Retirement Plans (SoloK) = up to $62,000 per person (Husband and Wife)
    I am not a Qualified plan expert by any means, so this information is for informational purposes only. A SoloK plan is a lot like a 401k plan that you would have with an employer. You would establish a SoloK plan for you and your spouse through a Self- Directed Administrator (There are many out there). Based upon your Salary with the company, you could contribute up to $62,000 to the plan which becomes a tax deduction to the business and puts money in a qualified plan for you and your wife. Now the beautiful thing about these plans is that you can borrow against them unlike an IRA. So, if you need a boost in your business, the company could borrow against it. This type of plan also allows you to invest in alternative investments that grow tax deferred. This is not considered investment or Tax advice so if you want to learn more about these types of plans, talk to one of the many Administrators out there. IF you want a referral, we work with several different companies that provide these services.
  5. Education for the growth of your business = $5,250 avg. (Changes from time to time)
    Do you like to attend events to learn new strategies for the growth and development of your business? The IRS code allows you to deduct up to $5,250 per year for tuition to these conferences. You must have a written Educational Assistance Program in place and there are certain requirements. The plan cannot favor highly paid employees. It can’t provide more than 5% of the benefits to shareholders or owners. Employees can’t receive cash or other benefits instead of educational assistance and you must give reasonable notice of the program to employees. If you are the only employee, this makes it easy. Now let’s define employee. In order to take advantage of this benefit, you will need to be drawing a small salary from the company.
  6. Hiring your Children = $12,200 per year*
    The IRS says that we can employ our children starting at the age of 3-18. The duties have to be age commensurate, and the services do have to be performed. What you would need to do is keep a time sheet of the work they did and for how long. This allows you to pay them up to $1,000 per month which is $1,000 less per month that you personally need to draw out of the company. This money can be used for educational expenses, Dance, Band, Sports, etc. Now of this $12,200 over the year, you can also contribute up to $6,000 per year to a ROTH IRA that you establish for your child. Now imagine if you have multiple children how this can be beneficial to you, your family, and a tax deduction to your business.

**If your Corporation or LLC is taxed like an “S” Corp or “C” Corp. you will be required to withhold taxes just like any other employee.**

With these 6 different deductions, I just showed you how to save $98,550.00 per year in your business and as I mentioned above, you have access to 233-305 different corporate write-offs!!

As I always harp on, all of these benefits come with responsibilities, Corporate Compliance. You need to have Minutes & Resolutions that memorialize these transactions.

You might be saying to yourself, my CPA handles that. Are you sure? Have you had your tax returns reviewed by another professional. Our experience is that most CPA’s overlook around $6k – $9k in deductions per year. You see most CPAs are not tax strategists! I make jokes about this all the time. There are two types of CPA’s. 1. CPA stands for Certified Public Accountant which means they are proactive and might offer you ideas to consider where number 2. CPA stands for Cut Paste and Attach. Meaning, it’s just rinse and repeat, and you might hear them say things like “This is what I have done for my clients in the past.” This means they are creatures of history. You need someone who is going to offer guidance and strategy that will enable you to take advantage of all these awesome benefits I have mentioned above. By Living Corporate Life, it allows you to keep more of your hard-earned money and pay a lot less in taxes.

To learn more about how Living Corporate Life may benefit you, call our office at 775-384-8124 or send an email to contact@controllersltd.com. You can also book an Appt with my Sr.
Strategist at www.calendly.com/stephan-controllers

Categories
Best Practices

Navigating AI in the Workplace

As Artificial Intelligence (AI) continues to revolutionize various industries, its integration into the workplace has become increasingly prevalent. While AI brings numerous benefits and opportunities for businesses, it’s crucial to be aware of its potential challenges and risks. In this blog post, we will explore the benefits of AI in the workplace, and the associated concerns, and provide best practices to ensure a responsible and effective integration of AI technologies.

The Benefits of AI in the Workplace:

Increased Efficiency and Productivity:

AI-powered automation can streamline repetitive and time-consuming tasks, allowing employees to focus on more strategic and complex responsibilities. By leveraging AI, businesses can enhance efficiency, reduce human errors, and accelerate processes, ultimately boosting overall productivity.

Data Analysis and Insights:

AI algorithms excel at analyzing vast amounts of data, uncovering patterns, and extracting valuable insights. This capability empowers businesses to make data-driven decisions, identify trends, and gain a competitive edge. AI-driven analytics can provide deep insights into customer behavior, market trends, and operational efficiencies, aiding in informed decision-making.

Enhanced Customer Experience:

AI-powered chatbots and virtual assistants enable businesses to deliver prompt and personalized customer support around the clock. Additionally, AI algorithms can analyze customer data to provide tailored recommendations, anticipate needs, and personalize interactions, ultimately enhancing the overall customer experience.

Improved Decision-Making:

AI technologies, such as predictive analytics and machine learning algorithms, can assist in making more accurate and informed decisions. By analyzing historical data, market trends, and various factors, AI systems can provide valuable insights and recommendations, helping businesses optimize strategies and achieve better outcomes.

Challenges and Considerations:
Ethical Concerns:

AI raises ethical questions related to privacy, bias, and the potential for automation to displace human workers. It is crucial for organizations to establish ethical guidelines and ensure transparency, accountability, and fairness in AI systems’ design and use.

Data Security and Privacy:

AI relies heavily on data, and businesses must prioritize data security and privacy to protect sensitive information. Implement robust cybersecurity measures, comply with data protection regulations, and regularly audit and monitor AI systems to mitigate potential risks.

Workforce Adaptability:

The integration of AI may require employees to acquire new skills and adapt to changing job roles. It is essential for businesses to invest in employee training and provide support during the transition to AI-powered workflows to ensure a smooth and inclusive integration process.

Best Practices for AI Integration:

Start with Clear Objectives:

Define clear goals and expectations for implementing AI in the workplace. Identify specific areas where AI can add value and align its integration with your business objectives.

Foster Collaboration Between Humans and AI:

Emphasize the importance of human-AI collaboration. Encourage employees to embrace AI as a tool that augments their abilities and enhances their work, rather than a replacement. Promote a culture of learning and collaboration that values human expertise alongside AI capabilities.

Ensure Transparency and Explainability:

Promote transparency and ensure that AI systems provide understandable and explainable outcomes. This helps build trust among employees and stakeholders and enables effective decision-making.

Prioritize Data Ethics and Governance:

Establish robust data governance practices, including data privacy, security, and compliance. Regularly assess AI algorithms for potential biases and ensure fairness and inclusivity in decision-making processes.

Conclusion:

AI offers significant potential to transform the workplace and drive business growth. However, it is crucial to approach its integration with caution and mindfulness of the associated challenges. By understanding the benefits, addressing ethical concerns, prioritizing data security and privacy, fostering workforce adaptability, and following best practices, businesses can harness the power of AI responsibly.

Categories
Best Practices Human Resources Operations

You’re Wrong, but Not Alone: Four Horrible Truths for Surviving Matrix Management

One of the first jobs of my professional career required me to serve as a technical link between Intel Corporation’s mask operations experts and its factory yield specialists. The challenge stemmed from the fact that, at the time, we were on the bleeding edge of what was technically possible, inventing the future as we went.  Specifications and requirements that at first seemed straightforward and uncontroversial quickly became difficult to create and confusing to interpret. It wasn’t uncommon for the two organizations to think they were on the same page only to discover that their agreement didn’t work, that it wasn’t fully understood, or – maybe most often – that what originally appeared to be a complete set of parameters suddenly seemed inadequate in light of new information.

Of course, when I say it this way, it makes it sound like we uncovered these discrepancies over coffee, in comfortable chairs, with smooth jazz playing in the background. Actually, the discoveries tended to look more like one hard-charging-part of the organization suddenly realizing that the other part had done something that DIDN’T WORK FOR THEIR NEEDS and would create CRITICAL DELAYS and cause FINANCIAL IMPACTS if it wasn’t corrected IMMEDIATELY even though what they wanted might be TECHNICALLY IMPOSSIBLE. The capitalization isn’t mine, by the way – it’s based on which words were pushed across phone lines at the highest volume. I know this because it often fell to me, a 25-year-old engineer just a couple years out of university, to get these highly intelligent, heavily goal-driven, and (ahem) relatively headstrong technical managers and leaders to have conversations, gather data, share information, come to agreement, and make adjustments that they DIDN’T WANT TO MAKE – especially since the two groups reported into different bosses and structures.

It turned out, I wasn’t bad at this – maybe because I have thick skin, and definitely because I was lucky enough to work for managers who supported my potential rather than overriding my every move. So I suppose it’s not hugely surprising that I ended up progressing from an engineer, to a leader in matrixed organizations, to a weirdo former engineer-turned-unusual-management-consultant who is more concerned about how management works as a complex, open, dynamic, emergent, coherent system than about what results it gets on any given day.

The thing is, because of that progression, I now know something I didn’t know back then:  I wasn’t alone. Plenty of people in matrixed organizations find themselves hamstrung between competing structures, just like I was.  So, whether you’re a senior leader or middle manager, should you find yourself caught this way too, pulled apart by various parts of your company debating each other in capital letters, I wanted to offer you four truths that might help. They’re excerpted directly from my bestseller Iterate: Run a Fast, Flexible, Focused Management Team, and they come with a warning: they’re not just truths – they’re horrible truths. If you’re a Ted Lasso fan, you no doubt remember Dr. Sharon telling Ted that “the truth will set you free, but first it will p**s you off.” Be warned:

First, management isn’t sexy. Making incremental adjustments to organizational resources to keep the enterprise on target may be the least attractive part of the work, as viewed from the outside. It’s not high-tech, it’s not customer facing, and it’s not terribly exciting to talk about. The fact that acting as the feedback system for the organization is critically important—and that it can be interesting and engaging to the manager who’s actually doing it—doesn’t change any of that.

Second, management is about being “wrong.” In Iterative Management®, every step leads to new information, and every new piece of information informs every step. Management is about making the best decision possible and then discovering upon implementation that things aren’t going as planned. Often that discovery comes packaged as criticism: “Why didn’t you see this coming?” The truth is, often management can’t see it coming. All it can do—must do—is adjust and adjust again. Fail forward, fast.

Third, management can only allocate resources. The management team can’t change the customer, the products, the services, the marketplace, the board, the ownership, or the future. All it can do is assign resources—people, money, and equipment—to get the work done. And since most resources are fully assigned, all it can really do is contemplate changes to resource assignments already in place. The only decision management ever makes is whether to leave resources alone or, if not, how to move them around. (Sometimes, some managers can change goals too – but not always, and not all of them.)

Lastly (maybe worst of all), management is succeeding when it’s resource constrained. Moving resources around almost always involves taking them away from something else. That’s because the balance between opportunities and resources is never perfect, and it’s preferable to have too few resources rather than too few opportunities. In the best-case scenario, management is all about stealing resources from good opportunities to apply them to better ones. And while that sounds good on paper, in reality it makes for some terribly difficult decisions, especially since those not-good-enough options always have strong, emotional advocates.

(Source: Iterate: Run a Fast, Flexible, Focused Management Team by Ed Muzio, An Inc. Original)

It sure would have been nice to know these things back in my 20’s: To know that I was serving an unpopular but important function, that I was destined to be “wrong” over and over, and that my possible avenues for action mostly involved taking resources from those who didn’t want change. The knowledge wouldn’t have made my job easier, exactly, but it would have lowered my stress while doing it. That would have made my life better, for sure, and maybe even increased my level of performance.  Unstressed brains are creative brains, after all.

If you’re leading or managing in a matrixed environment, I hope you can take some solace in the fact that you’re not alone. It’s hard, it’s supposed to be hard, and all you can do is take your next best step from here. I wish you well, and I hope that, after it p**ses you off, this truth sets you free.  Because either way, you’ll still be wrong again tomorrow.

Categories
Best Practices Culture Parenting

Dear Katherine: My two girls are in competition over everything!

Hello, Conscious Parents! Welcome to “Dear Katherine,” a Q&A with real-life parents/caregivers. If you’d like to submit a question of your own, email me at katherine@consciousparentingrevolution.com.

Dear Katherine,

Two young sisters, aged 8 and 11, seem to be in constant competition, and their parent, “Looking for Peace of Mind,” is concerned about how to handle competitive siblings and why kids are competitive with siblings. They contend over everything, from the size of the pie slices to finishing homework fastest and even who gets to take a shower first. “Looking for Peace of Mind” recognizes that sibling rivalry is a normal phenomenon, but she is eager to find ways to handle sibling rivalry and reduce competition between siblings. Can you offer some guidance on how to reduce competition between siblings and how to handle sibling rivalry?

— Seeking Solutions for Sibling Rivalry

Dear Seeking Solutions for Sibling Rivalry,

The challenge you’re facing is a familiar one for many parents. Sibling rivalry has been a part of family dynamics throughout history, and it remains prevalent today. While the competition your daughters engage in is not as dramatic as the biblical tale of Joseph and his brothers, the underlying reasons are similar—they both desire parental attention and recognition.

To reduce competition between your girls and handle their sibling rivalry, it’s crucial to act as a mediator, impartially listening to their perspectives and helping them communicate effectively. Avoid taking sides, as it can exacerbate the situation, leaving one child feeling misunderstood or unimportant. Instead, strive to interact with them on equal footing, demonstrating effective communication and modeling the behavior you wish to see in them.

As parents, showing equal love and support to our children is essential, though it may be challenging to balance interactions according to their unique personalities and needs. Each child is different, and acknowledging and celebrating their individuality can foster a sense of belonging and reduce feelings of favoritism.

Encourage your daughters to pursue their distinct interests and talents. By celebrating their uniqueness, you affirm their contributions to the family and instill confidence in their abilities.

When disagreements arise, allow them the space to calm down before facilitating a discussion. Encourage open and loving communication, helping them express their feelings and understand each other’s perspectives. Is one sister hurt because the other didn’t want to share a favorite toy? Does the younger one feel insecure when seeing her older sibling do things without supervision? Teaching your daughters loving and open communication will foster a better mutual understanding and reduce competition between them.

Amidst the busyness of life, create moments for bonding with your children. Even dedicating just 15 minutes to cuddling or reading a bedtime story will do wonders for your relationship with your children —and their relationship with each other.

Fostering a supportive and empathetic environment will enable your daughters to navigate their differences and build a stronger sibling relationship. With patience, understanding, and effective communication, you can reduce competition between siblings and handle sibling rivalry, bringing more peace to your home.

I hope these suggestions prove helpful in creating a more harmonious family atmosphere.

Love and blessings,

Katherine

Categories
Best Practices Personal Development Skills

Unraveling Complexity: The Limitations of Individual Comprehension

In today’s fast-paced and interconnected world, staying informed about current events is crucial. Understanding the vast array of data to manage has become a central focus of enterprise organizations like never before. Technological advancements have made information readily available, enabling us to access news from around the globe with a single click.

However, despite the wealth of information at our disposal, there are inherent limitations to our comprehension of the complex. These limitations find their origins in factors like cognitive biases, information overload, the lack of context, and the influence of media narratives. All in all, what we perceive may not be candid reality. This special report expands on these critical topics for your consideration by which you may traverse the communications landscape in business in the twenty-first century.

Cognitive Biases

Cognitive biases are systematic errors in thinking that affect decision-making and judgment. They can significantly hinder our comprehension of current events as we filter information through our pre-existing beliefs and assumptions.

In a business context, cognitive biases refer to the systematic errors in thinking and decision-making that can influence the judgments and choices made by individuals within an organization.

These biases stem from mental shortcuts and heuristics that the human brain employs to process information quickly, but they can lead to flawed or irrational judgments in various business situations.

Understanding cognitive biases is crucial for business leaders and professionals as they can impact strategic planning, problem-solving, risk management, and overall decision-making processes.

Confirmation Bias: This bias comes into being when individuals seek, interpret, or remember information in a way that confirms their pre-existing beliefs or assumptions. Confirmation bias, for example, causes us to seek out and give more weight to information that confirms what we already believe while neglecting opposing viewpoints. This can lead to an echo chamber effect, where we surround ourselves with like-minded individuals, further reinforcing our biases and limiting our understanding of the broader context.

In a business setting, this can lead to leaders or teams ignoring evidence that contradicts their viewpoints, resulting in poor decision-making and missed opportunities.

Anchoring Bias: This bias involves relying too heavily on the first piece of information encountered when making judgments or decisions. For instance, in negotiations or pricing discussions, an initial value or anchor can unduly influence subsequent talks, leading to suboptimal outcomes for the business.

Overconfidence Bias: This bias leads individuals to overestimate their abilities, knowledge, or the accuracy of their predictions. In business, overconfidence can result in unwarranted risk-taking, failure to consider alternative viewpoints, and unrealistic expectations, potentially leading to poor strategic choices.

 

Availability Heuristic: When people make decisions based only on the readily available data, is easily remembered, or “sounds like it makes logical sense. This is done at their peril, as all relevant data is not considered. A Rush to Judgement methodology will undoubtedly lead to false information biasing any process.

This bias occurs when individuals rely on readily available examples or information to make decisions rather than seeking more comprehensive and relevant data.

In business, this can lead to snap judgments and overlooking critical factors, which may impact the accuracy of forecasts and risk assessments.

Sunk Cost Fallacy: This bias involves sticking with a decision or project because of the resources already invested in it, despite evidence suggesting that there may be better courses of action than continuing. In business, this can result in persisting with failing projects or investments, leading to increased losses.

Groupthink: A collective cognitive bias when team or organization members prioritize conformity and consensus over critical thinking and dissenting viewpoints.

 

This can stifle innovation and creative problem-solving, hindering the ability to address complex challenges effectively.

Framing Effect: The framing effect is the tendency of individuals to react differently to a particular choice based on how it is presented or framed. In business, communicating information can influence decisions, making delivering data neutrally and objectively essential.

Functional fixedness: Functional fixedness is a cognitive bias that can impact data science in several ways. The tendency to only see familiar uses for an object or concept can limit creativity and problem-solving abilities.

In data science, functional fixedness can manifest in several ways. For example, a data scientist may have a fixed idea of how a particular feature or variable should be used in a model and may not consider alternative uses or transformations of that feature. The results may vary drastically from those using a more robust data set.

Functional fixedness can also impact the way that data is collected and analyzed. For example, if a researcher only collects data on a particular aspect, they may need to include other essential elements that could enhance any proposed outcomes. This can limit the insights gained from the data and lead to complete or accurate conclusions.

Salience bias: Regarding data science, salience bias can hold profound and conflicting implications. When one concludes prominent or emotionally abrupt actions and ignores others, decision-making, and model outcomes are far less likely to bias the objective relevance to the expected and desired outcome disproportionately.

As a result, salience bias is the influence placed upon accuracy, thereby hindering progress and conclusive data-driven insights. It is, therefore, imperative to optimize the reliability of data analysis and decision-making processes.

In times of heightened volatility and uncertainty, overcoming cognitive biases and seeking diverse perspectives becomes crucial. Gaining an insights edge requires looking beyond the conventional analysis of standard data and delving deeper into granularity, depth, and diversity.

For instance, disruptions in global supply chains may uniquely affect different countries, necessitating a comprehensive understanding of the interconnectedness of international events.

Understanding these cognitive biases and their potential impact on decision-making can help business leaders and professionals make more informed and objective choices. By recognizing and mitigating these biases, businesses can improve their strategic planning, foster innovation, manage risks more effectively, and ultimately enhance overall performance and success.

Encouraging a culture of critical thinking, open dialogue, and evidence-based decision-making can help organizations navigate the complexities of the business world while minimizing the effects of cognitive biases.

Information Overload

The digital age has inundated us with an overwhelming amount of information. With news outlets, social media platforms, and blogs constantly updating and presenting new stories, it becomes challenging to process and assimilate all the data effectively. As a result, we often resort to skimming headlines and relying on summaries, sacrificing depth and nuance. This skimming approach can leave us with an incomplete understanding of complex issues, leading to misconceptions and oversimplifications.

To counteract the effects of information overload, individuals must cultivate critical thinking skills and engage in deep analysis. This may involve dedicating significant resources, time, and effort to go beyond conventional wisdom and explore the underlying implications of events. By doing so, we can gain an insights edge that enables us to navigate the sea of information and make more informed decisions.

Information overload refers to the excessive amount of information available to individuals or organizations, surpassing their capacity to process and absorb it effectively. In business, information overload can have several detrimental effects on judgment and perception, ultimately leading to flawed decision-making and a skewed understanding of reality.

Let’s explore how information overload can cloud judgment and skew perceptions in the business world:

Decision Fatigue: When inundated with overwhelming information, individuals may experience decision fatigue. This mental exhaustion can lead to reduced cognitive abilities and impulsive decision-making. As a result, business leaders may need to thoroughly evaluate the consequences or alternatives before making rushed or ill-considered choices.

Selective Attention and Comprehension: In the face of information overload, individuals may focus only on specific data points while overlooking others. This bias towards detailed information may lead to incomplete or skewed situation perceptions. Consequently, essential factors that could impact a business decision might be disregarded, affecting the overall accuracy and effectiveness of the judgment.

Confirmation Bias: Information overload can exacerbate confirmation bias, favoring information that confirms pre-existing beliefs while ignoring contradictory evidence. When data overwhelm individuals, they may unconsciously seek information that aligns with their initial assumptions, reinforcing their existing viewpoints and hindering objective judgment.

Paralysis by Analysis: An excessive amount of information can paralyze decision-makers, leading to analysis paralysis. Business professionals may become so overwhelmed by data that they need help to make conclusive decisions. This delay can result in missed opportunities and hinder a business’s ability to respond promptly to changing market conditions.

Oversimplification: In an attempt to cope with information overload, individuals may oversimplify complex issues or challenges. Oversimplification can lead to shallow analysis and superficial solutions, overlooking crucial details and leading to suboptimal outcomes for the business.

Inaccurate Forecasting: Information overload can lead to skewed market trends and customer behavior perceptions. Individuals may rely on limited or biased data, resulting in inaccurate forecasting and strategic planning. This can have significant repercussions, as businesses may allocate resources based on flawed projections.

Reduced Creativity and Innovation: When overwhelmed by a flood of information, creative thinking and innovation may suffer. High levels of cognitive load can restrict individuals’ ability to think outside the box and find unique solutions to problems, hindering a business’s competitive advantage.

FOMO (Fear of Missing Out): In the digital age, businesses have access to a vast amount of real-time data, which can create a fear of missing out on relevant information. This fear can lead to a constant need to monitor data streams and may distract decision-makers from focusing on critical priorities.

To mitigate the negative impact of information overload on judgment and perception in business, it is essential to implement strategies for information management:

Set Clear Priorities: Identify the most critical information for decision-making and prioritize data accordingly. Focus on key performance indicators (KPIs) and relevant metrics to avoid getting overwhelmed by less necessary information.

Develop Information Filters: Implement filters to separate relevant and valuable information from noise. Use technology and tools to sift through data and present only the most pertinent insights.

Cultivate Critical Thinking: Encourage a culture of critical thinking within the organization. Encourage employees to question assumptions, challenge biases, and engage in thorough analysis before making decisions.

Delegate Responsibilities: Distribute information analysis and decision-making responsibilities among team members with expertise in specific areas. Delegating tasks can prevent a single individual from being overloaded and enhance collective decision-making.

Periodic Review: Regularly assess the effectiveness of information sources and adjust data collection strategies as needed. Continuously evaluate the quality and relevance of the information being used for decision-making.

Leverage Technology: Utilize data analytics and artificial intelligence tools to process and interpret vast amounts of data efficiently. These technologies can help extract valuable insights and trends, minimizing the cognitive burden on decision-makers.

By actively managing information overload and employing effective decision-making processes, businesses can avoid the pitfalls of flawed judgment and skewed perceptions. A well-informed and balanced approach to handling data can enable organizations to make sound, objective decisions that align with their strategic goals and ensure a more accurate understanding of the ever-changing business reality.

Lack of Context

Lack of context can lead to misinterpretations and superficial analyses, preventing us from forming a well-rounded perspective.

Comprehending current events often requires a solid understanding of historical context, political dynamics, cultural nuances, and socio-economic factors. However, this context is only sometimes readily available or easy to grasp, especially when dealing with regions or topics we must familiarize ourselves with.

Overcoming the limitations of context requires investing in research and seeking expert opinions. Just as a significant global bank brought together chief country officers to identify trends and market insights, individuals can gain a deeper understanding of complex issues by consulting experts and seeking diverse viewpoints. Embracing diverse perspectives from different industries and sectors allows us to create a more comprehensive picture of current events.

Business Expansion into New Markets: Imagine a retail company with a successful chain of stores in a particular region that decides to expand its operations into a new country with a vastly different cultural context and consumer behavior. Without a deep understanding of the latest market’s cultural norms, preferences, and economic conditions, the company might make critical mistakes in its expansion strategy.

For instance, the need for more context may lead the company to use the same product offerings, marketing messages, and store layouts that worked well in the home country, assuming they will be equally successful in the new market. However, considering the cultural differences is necessary for the company to avoid offending potential customers or failing to address their specific needs and preferences.

Furthermore, the lack of context might result in overlooking regulatory requirements and compliance issues unique to the new market. This oversight could lead to legal troubles, delays in opening stores, and added expenses, ultimately impacting the company’s financial performance and reputation.

Had the company invested in market research and sought expert advice to understand the cultural nuances, consumer behavior, and local regulations, it could have tailored its strategies appropriately. A well-informed approach would have increased the likelihood of successful market penetration and avoided costly mistakes.

Project Management without Historical Data: In a project management context, the lack of historical data or context can significantly impact project planning and execution. Consider a software development company that embarks on a new project to create a complex application. However, the company needs help accessing past project data or lessons learned due to a high employee turnover rate and poor documentation practices.

With historical data, the company’s project managers may be able to estimate timelines and allocate resources effectively and accurately. They might need to look into potential pitfalls or challenges in previous projects, leading to delays and cost overruns.

Additionally, without context from past projects, the company may not have established best practices or standardized procedures, leading to inconsistency in project execution and decreased overall efficiency.

On the other hand, a company that values and maintains historical project data can use it to identify patterns, anticipate challenges, and make data-driven decisions. By leveraging past experiences, the project team can create more accurate project plans, better allocate resources, and implement proven strategies to increase the chances of project success.

In both examples, the lack of context negatively impacted the outcomes. In the first case, the retail company struggled to penetrate a new market successfully, while in the second case, the software development company faced challenges in executing its projects efficiently. Understanding the significance of context and proactively seeking relevant information and expertise can help organizations avoid such pitfalls and make informed decisions that lead to better outcomes.

Influence of Media Narratives on Comprehension

Media narratives are crucial in shaping public perception and understanding of current events. The way news stories are presented, the language used, and the emphasis placed on certain aspects can all influence how we interpret the information submitted to us. While the media serves as an essential source of information, it is necessary to recognize that media organizations may have their biases driven by political, economic, or ideological considerations. The influence of media narratives can impact our comprehension in several ways:

Framing Events and Issues: Media narratives often frame events and issues specifically, guiding the audience’s interpretation. Depending on how a story is framed, it can evoke different emotions and reactions, leading to varying perceptions of the same event. For example, a news report about an economic downturn could focus on its devastating impact on businesses, evoke sympathy for struggling entrepreneurs, or highlight the potential for economic reform, generating hope for a recovery. The framing of a story can influence our understanding and emotional response to the events being reported.

Selective Reporting: Media narratives can be influenced by the media’s commercial interests or editorial biases, leading to selective reporting. Certain events may receive more coverage, while others may need to be noticed or represented. This selective reporting can skew our comprehension by overemphasizing specific issues or neglecting others, leading to an incomplete understanding of the broader context.

Echo Chambers and Polarization: With the rise of social media and personalized news algorithms, individuals are increasingly exposed to information that aligns with their beliefs and preferences, creating echo chambers. These echo chambers reinforce pre-existing biases, limiting exposure to diverse perspectives and contributing to polarization. Understanding complex issues becomes challenging when individuals are exposed only to information confirming their viewpoints.

Sensationalism and Misinformation: In pursuing higher ratings and audience engagement, media outlets may resort to sensationalism or prioritize breaking news over thorough fact-checking. This can lead to the spread of misinformation, exaggeration of events, and the perpetuation of rumors. Sensational reporting can cloud our judgment and comprehension by promoting fear, panic, or misinformation.

Overlooking Structural Issues: Media narratives often focus on individual events or personalities, overlooking underlying structural issues contributing to societal challenges. For instance, reporting on a single crime without addressing the broader socioeconomic factors behind it may lead to misguided conclusions about crime rates or the effectiveness of law enforcement.

Simplification of Complex Issues: Due to limited airtime or word count, media narratives may oversimplify complex issues, providing only superficial explanations of multifaceted problems. This can lead to a lack of in-depth understanding, preventing the audience from grasping the intricate causes and potential solutions.

Mitigating the Impact of Media Narratives

To mitigate the impact of media narratives on our comprehension, it is crucial to be discerning consumers of news and information:

Seek Diverse Perspectives: Engage with various news sources representing diverse viewpoints. Avoid relying solely on a single media outlet to gain a more comprehensive understanding of events.

Fact-Check and Verify Information: Verify information before accepting it as factual. Look for multiple sources and reputable news organizations to corroborate facts.

Be Aware of Bias: Recognize that all media outlets have inherent biases and be critical of the information presented. Seek to understand the underlying perspectives shaping the narrative.

Avoid Emotional Reactivity: Stay mindful of emotional reactions to news stories, especially those that provoke strong emotions. Take the time to analyze the information objectively.

Analyze the Context: Put news events into context by seeking additional background information and historical context to understand the broader implications better.

As news consumers, we must be aware of these biases and seek diverse sources to counterbalance the potential impact of media narratives on our comprehension.

The influence of media narratives can significantly impact our comprehension of current events. Recognizing media biases, seeking diverse perspectives, and critically analyzing the information presented can foster a more informed and balanced understanding of the world’s complexities. Being mindful of the influence of media narratives can empower us to make well-informed decisions and navigate the vast amount of information available in today’s interconnected world.

Media outlets play a significant role in shaping public perception. How a story is presented, the choice of language and the emphasis placed on certain aspects can all influence how we interpret the news. Moreover, media organizations may have biases driven by political, economic, or ideological considerations.

Individuals can adopt a critical approach to news consumption to mitigate the influence of media narratives. Fact-checking, cross-referencing information, and seeking alternative viewpoints are essential in gaining a more objective understanding of current events. By discerning news consumers, we can avoid misinformation and form a more accurate view of the world.

Psychological Distance

 

The concept of psychological distance suggests that the further an event is from our immediate experience, the harder it is for us to comprehend its consequences and complexities fully. For example, a natural disaster in a distant country might not evoke the same emotional response or sense of urgency as a local crisis. This psychological distance can create apathy and limit our engagement with global issues, preventing us from grasping the true gravity of many current events.

To overcome psychological distance, individuals must cultivate empathy and global awareness. Connecting with the human aspects of distant events and understanding their broader implications can help bridge the gap of psychological distance. Engaging with global issues personally can foster a greater sense of responsibility and drive us to seek more profound understanding.

 

Bridging Psychological Distance: Enhancing Comprehension in a Globalized World. In an increasingly interconnected world, staying informed about global events has become more accessible.

Technological advancements have bridged geographical gaps, allowing us to witness events unfolding in real-time, no matter where they occur. However, despite this unprecedented access to information, a critical factor that often clouds our comprehension of distant events is psychological distance.

Psychological distance refers to the perceived distance between ourselves and the events we encounter, whether temporal, spatial, social, or hypothetical. This psychological distance can profoundly affect how we understand and react to global occurrences.

This narrative explores how psychological distance influences comprehension and suggests ways to bridge the gap, fostering a more informed and empathetic global community.

The Paradox of Proximity

In an era where news from across the globe reaches our screens within seconds, one might assume that psychological distance would diminish. However, the paradox lies in how this rapid access to global events can unintentionally heighten psychological distance. The lack of direct personal involvement can lead to detachment and emotional numbing, especially when witnessing tragic or overwhelming events in distant lands. As a result, we may subconsciously prioritize issues closer to home, leaving us less inclined to delve deeper into the complexities of international events.

Cultivating Empathy through Personal Stories

To bridge the psychological distance, storytelling becomes an essential tool. Narratives that humanize distant events and put faces on the people affected can evoke empathy and understanding. Personal stories of individuals impacted by global challenges can help break down the barriers of psychological distance, creating a sense of shared humanity. By connecting emotionally with these stories, we can better understand the far-reaching consequences of events beyond our immediate experiences.

Navigating Cultural Nuances

Cultural differences contribute significantly to psychological distance. When encountering news from regions with unfamiliar customs and values, it becomes easy to misinterpret actions and reactions. To enhance comprehension, we must approach global events with cultural sensitivity. Seeking expert analysis and cultural context from diverse sources can help us avoid misconceptions and misjudgments, fostering a more nuanced understanding.

Beyond Borders: The Interconnectedness of Global Issues

Psychological distance often leads to compartmentalized thinking, isolating global events from each other. However, embracing the interconnectivity of global issues can broaden our comprehension. Understanding how one region’s economic, political, and environmental challenges can reverberate globally allows us to recognize the shared responsibility and collaborative efforts required to address complex global problems.

From Apathy to Advocacy

The psychological distance can sometimes create a sense of apathy or helplessness in the face of distant crises. However, by acknowledging this emotional barrier, we can transform it into a catalyst for positive change. Empowered by knowledge and compassion, we can advocate and support initiatives addressing global challenges. Taking action helps bridge psychological distance and contributes to collective efforts to create a more equitable and just world.

A United Understanding

As we navigate a world that becomes increasingly interconnected, it is vital to confront the barriers of psychological distance that hinder our comprehension of global events. Through cultivating empathy, embracing cultural diversity, recognizing interconnectedness, and taking purposeful action, we can bridge the gap and develop a more profound and united understanding of the world. In doing so, we can collectively contribute to a more informed, compassionate, and empathetic global community, fostering a brighter future for future generations.

Embracing Complexity for Informed Comprehension

While we live in an age of unprecedented access to information, the limitations of our comprehension are undeniable. Cognitive biases, information overload, lack of context, media influence, and psychological distance all contribute to a less comprehensive understanding of the world around us. To address these limitations, we must actively cultivate critical thinking skills, be open to diverse perspectives, and seek reliable sources committed to presenting well-rounded and unbiased information.

In today’s fast-paced and interconnected world, our comprehension of current events is impacted by many factors. From cognitive biases shaping our beliefs to information overload overwhelming our ability to process data effectively, we face barriers that hinder a well-rounded understanding of the complexities of our world. Additionally, the lack of context can lead to misinterpretations, while the influence of media narratives can shape our perceptions and skew our judgment. Moreover, the psychological distance between distant events and our immediate experiences can lead to detachment and apathy.

To navigate these challenges, it is essential to recognize the limitations of our comprehension and take proactive steps to overcome them:

Cultivating Self-Awareness: Awareness of our cognitive biases is the first step toward minimizing their impact on our judgment. By acknowledging our tendency to gravitate towards information confirming our beliefs, we can actively seek diverse perspectives and challenge our assumptions.

Prioritizing Depth over Quantity: In a world of information overload, it is crucial to prioritize depth and quality over quantity. Instead of skimming headlines and superficial summaries, investing time in comprehensive research and analysis can provide a more accurate understanding of complex issues.

Seeking Context and Diverse Perspectives: Understanding the importance of context in comprehending current events, we must seek out historical, cultural, and socio-economic context to form a more well-rounded perspective. Engaging with diverse sources and expert analysis can help us navigate biased media narratives and gain a more nuanced understanding.

Developing Empathy through Personal Stories: To bridge the psychological distance, we can use personal stories that humanize the individuals affected by global challenges. Cultivating empathy and recognizing shared humanity can break down emotional barriers and enhance our comprehension.

Recognizing Interconnectedness: Global issues are intertwined, and addressing them requires a holistic approach. By recognizing the interconnected nature of challenges across regions and disciplines, we can better grasp the far-reaching consequences of events and act collaboratively toward solutions.

Taking Purposeful Action: Instead of succumbing to apathy or feeling overwhelmed, channeling our understanding into purposeful action can transform comprehension into positive change. Engaging in advocacy, supporting initiatives, and contributing to collective efforts can bridge the gap between distant events and our impact.

Author’s Note

Overcoming these challenges requires adopting an insights edge approach, emphasizing granularity, depth, and diversity in our analysis. We can better understand our world’s complexities by delving deeper into issues, seeking expert opinions, and embracing diverse viewpoints. Furthermore, engaging with global issues personally and developing empathy can help bridge the gap of psychological distance, fostering a more informed and compassionate international community. Acknowledging and working to overcome these limitations, we can strive for a more enlightened and responsible approach to understanding current events in our increasingly interconnected world.

We must embrace the world’s complexity as we strive for a more informed and compassionate global community. By actively working to overcome the limitations of our comprehension, we can foster a deeper understanding of current events and contribute to a more interconnected, empathetic, and responsible world. Together, we can transcend the barriers that cloud our judgment and perceptions and collectively navigate the intricate landscape of our rapidly evolving global society.

Categories
Advice Best Practices Human Resources Marketing Strategy

How Fractional CMOs Adapt to Changing Marketing Needs

Organizations seek marketing leadership that can swiftly respond to changing needs. Fractional Chief Marketing Officers (CMOs) provide a flexible solution, allowing businesses to leverage expertise on demand. In this article, we explore the advantages of fractional CMOs, enabling organizations to navigate shifting marketing landscapes and stay ahead.

The Rise of Fractional CMOs

Fractional CMOs are experienced marketing professionals who work part-time or on a project basis, offering strategic guidance and executional support as needed. Businesses can access their expertise without the commitment and cost of a full-time executive. This flexibility is especially valuable in fast-paced industries or uncertain market conditions, where adaptability and responsiveness are crucial for success.

Quick Response to Changing Needs

One of the primary advantages of fractional CMOs lies in their ability to respond swiftly to changing marketing needs. Fractional CMOs, with their extensive knowledge and experience, quickly analyze market dynamics, consumer behavior, and industry trends. They swiftly adjust marketing strategies and tactics based on these insights, allowing businesses to seize opportunities and tackle challenges promptly. Unlike traditional hiring processes, fractional CMOs provide an immediate solution, enabling businesses to capitalize on market shifts without unnecessary delays.

Affordable Expertise

Fractional CMOs offer an affordable solution, providing top-tier marketing expertise without the financial burden of a full-time executive. Engaging them allows businesses to access specialized skills and experience, receiving strategic guidance and leadership at a fraction of the cost. By optimizing marketing budget and resource allocation, businesses achieve higher ROI and maximize the impact of their marketing efforts.

Strategic Marketing Execution

Fractional CMOs bring a wealth of strategic insight and industry experience to the table, offering businesses a distinct advantage. Collaborating closely with organizations, fractional CMOs assist in developing and implementing effective marketing strategies that align with the company’s overall goals and objectives. They excel in areas such as market research, branding, digital marketing, and campaign execution, providing comprehensive support throughout the entire marketing process. Their expertise allows businesses to navigate the complexities of the modern marketing landscape with confidence and precision.

Embracing New Technologies and Trends

Staying up-to-date with the latest technologies and trends is crucial for sustainable marketing success. Fractional CMOs excel in this area, as they possess a deep understanding of emerging tools, platforms, and methodologies. Their expertise enables businesses to leverage innovative marketing techniques, capitalize on digital advancements, and adapt to shifting consumer preferences. By embracing these new technologies and trends, fractional CMOs ensure that businesses can maintain a competitive edge in a rapidly evolving marketplace, fostering continuous growth and expansion.

Seamless Collaboration and Knowledge Transfer

Fractional CMOs seamlessly integrate with existing marketing teams, fostering collaboration and facilitating knowledge transfer. Their presence brings fresh perspectives and best practices from various industries, injecting new energy and ideas into the marketing function. Additionally, fractional CMOs can mentor and guide in-house marketing professionals, enhancing their skills, capabilities, and overall performance. This collaborative approach strengthens the marketing function as a whole. It also ensures a smooth transition as business needs evolve over time.

Last Considerations

In an era where adaptability and responsiveness are paramount, fractional CMOs offer a flexible and adaptable solution for businesses seeking marketing leadership that can swiftly respond to changing needs. Their agility enables organizations to navigate the ever-shifting market dynamics and industry trends, seize emerging opportunities, and address challenges promptly. By accessing cost-effective expertise, benefiting from strategic guidance and executional support, and embracing new technologies and trends, businesses can position themselves ahead of the curve and achieve sustained marketing success. With the flexibility advantage of fractional CMOs, organizations can effectively adapt to the ever-changing marketing landscape and drive sustainable growth in today’s competitive business world.

Categories
Advice Best Practices

How to Safely Give Your Child More Independence!

Happy Independence Day to my American friends! We celebrated our nation’s birthday this past Tuesday, July 4th, commemorating the United States becoming independent from England.

This festive holiday is associated with summer, family and friends coming together, barbecues, and fireworks—all to commemorate the day our country was born.

As we celebrate our country’s independence, let’s not forget that as individuals, we have the same right to our autonomy. Many parents often ask me, “How much independence should I give my kids?”. As parents, it’s our duty to encourage and develop a sense of autonomy in our children.

So, in the spirit of the holiday. . . here are a few ways to give your children more independence.

. . . hug your kid a little tighter today and tell them you’re thankful for exactly who they are.

. . . let them know you value their thoughts, feelings, and opinions, and that you admire their ability to self-direct.

. . . reassure them that even though they drive you up the wall sometimes, they’re never “bad kids” for speaking and living their authentic truth.

Whether you celebrate this holiday or not, I want to wish you a Happy Independence Day!

May we model the freedom, respect, and equality that every human being—including our children—deserves!

Love and Blessings,

Katherine

Categories
Advice Best Practices Skills

8 Empowering Ways to Achieve Financial Security and Embrace Freedom

Many share Financial security and freedom aspirations, but the path to achieving them can sometimes feel elusive. We all have different perspectives on what financial freedom truly means, but one thing is certain: it requires careful planning, smart choices, and a proactive mindset. In this inspiring article, we will explore eight empowering ways to ensure your financial security and unlock the doors to true freedom.

  1. Spend Less, Save More: The journey to financial security begins with a simple yet powerful principle: live below your means. By consciously managing your expenses and prioritizing savings, you can build a solid financial foundation that will support your goals and dreams.
  2. Embrace the Power of Insurance: Insurance is your safety net in times of unexpected challenges. Explore different insurance policies that align with your needs, such as life insurance, health insurance, and property insurance. These policies provide invaluable financial support when you need it most, bringing peace of mind and protecting your hard-earned assets.
  3. Invest in Your Health: Health is wealth, and taking care of your well-being is a vital component of financial security. Prioritize your physical and mental health by maintaining a balanced lifestyle, seeking preventive care, and building an emergency fund to cover medical expenses. By investing in your health, you’re safeguarding your future and ensuring a solid foundation for financial stability.
  4. Build Multiple Income Streams: Relying solely on a single source of income can be risky. Consider exploring additional avenues to diversify your income streams, such as starting a side business, investing in stocks or real estate, or pursuing passive income opportunities. Building multiple sources of income provides resilience and greater financial security.
  5. Educate Yourself: Knowledge is power, especially in the realm of personal finance. Take the time to educate yourself about financial management, investment strategies, and money-saving techniques. Equip yourself with the tools and understanding necessary to make informed decisions and seize growth opportunities.
  6. Set Clear Financial Goals: To achieve financial security, it’s essential to set clear and measurable goals. Define your short-term and long-term objectives, whether it’s paying off debt, saving for a down payment, or planning for retirement. Setting goals provides direction and motivates you to stay on track, even during challenging times.
  7. Prioritize Debt Management: Debt can weigh heavily on your path to financial freedom. Develop a comprehensive debt management plan that includes paying off high-interest debts first and consolidating or refinancing loans to reduce interest rates. By actively managing your debt, you’ll free up more resources to invest, save, and create a solid financial foundation.
  8. Seek Professional Guidance: Navigating the complexities of personal finance can be overwhelming. Consider seeking guidance from a financial advisor who can help you create a tailored financial plan, optimize your investments, and provide expert advice based on your unique circumstances and goals.

Achieving financial security and embracing true freedom is within your reach. By implementing these eight empowering strategies, you can take control of your financial future and unlock a world of possibilities. Remember, it’s never too late to start, and every step you take today will pave the way for a brighter tomorrow. Take charge of your financial journey and let your dreams soar.

For more Healthy Money Tips:

linktr.ee/healthymoneyhappylife

Kris@HealthyMoneyHappyLIfe.com

Phone (951) 926-4158

Categories
Advice Best Practices Management

New Delegation Strategies for Franchise Success

All successful business owners have to learn to delegate. But I would argue that delegation is especially critical for franchise owners who want to own more than one franchise location, and who would like to see all their franchises succeed and grow.

I would also argue that many franchise owners have an especially difficult time learning to delegate to others. Many tend to fall into a pattern like this . . .

An owner starts by buying one franchise, and works extra hard to make it successful. That owner learns that in order to succeed, it is necessary to stay on top of every detail of running the business. That owner can have a very difficult time transitioning from being the owner of just one location to being the owner of several or many. And similar difficulties can emerge even in one location if it starts to grow.

One supervisor cannot be hands-on in multiple locations, or in one location when it reaches a certain size. At a certain point, the owner has to hire competent employees, trust them, and delegate responsibility and work to them.

That poses a contradiction for many owners, because the same style of supervision that brought success earlier on has to be left behind.

Steps to More Successful Delegation

First, have a clear vision and expectation of the roles you are hiring for. Perhaps you’re hiring a person whose job will be to open up new locations. Or perhaps you’re hiring a person whose job will be to hire and help you staff up – in other words, to be your HR manager. Or maybe you’re hiring someone who will be a retail and sales manager. To succeed, you need to hire people who have the experience, aptitude and skills to handle the specific tasks you need done. You can then delegate those tasks to them and loosen your control over many details. You can then stop micromanaging and start to concentrate on bigger issues of expanding your business.

As the expression says, you can stop working in your business and start working on your business.

Second, hire people who can be delegated to. Does their experience indicate that they have been in the past, and that they are open to input and suggestions? During interviews and screening, do they demonstrate the kind of a cooperative, personable and enthusiastic attitude that tells you they will be open to being delegated to?

Third, hire people who understand and communicate well. You can get a sense of this in interviews. When you explain a current challenge or set of expectations, is the candidate quick to understand and grasp the essence of what you are saying? Is he or she able to listen well and to ask questions until a solid level of understanding is achieved? Pay attention to this issue. Hiring managers and then having to explain things repetitively to them is a frustration that can convince you that it is necessary to micromanage. And that is something to avoid.

Fourth, provide excellent training in the critically important skills the job will require. Often, franchise owners like to hire managers and other employees who have lots of prior, applicable experience. Those owners expect that a new employee’s previous experience will take the place of training – in essence, that the employee will arrive on the job “pre-trained.” There may be some truth in that. However, it is always more effective to carefully define the skills your new hires should have, develop metrics to measure them, and to train those abilities.

And Think about Relatability

As you meet with possible hires, ask yourself, “Is this someone I can relate to . . . someone I can see working with closely in the years ahead?”

One way to increase the likelihood of productive, long relationships is to consider offering very promising employees an opportunity to work their way toward limited partnerships in your franchise.

Evan Hackel, Entrepreneur, Author, Speaker, Podcaster

As author, speaker and entrepreneur, Evan Hackel has been instrumental in launching more than 20 businesses and has managed a portfolio of brands with systemwide sales of more than $5 billion. He is the creator of Ingaged Leadership, is author of the book Ingaging Leadership Meets the Younger Generation and is a thought leader in the fields of leadership and success.

Evan is the CEO of Ingage Consulting, Delta Payment Systems, and an advisor to Tortal Training. Reach Evan at ehackel@ingage.net, 781-820 7609 or visit www.evanhackelspeaks.com

 

Categories
Advice Best Practices Human Resources

How to Make Your Event More Diverse and Inclusive

Event planners must pay attention to a whole host of components when planning events where attendees will spend valuable time and money. However, one crucial aspect that planners sometimes gloss over or overlook entirely is ensuring that events champion diversity and inclusion. Adding a woman, person of color, and/or LBGTQ individual to your speaker panel is important, but not enough. The following tips can help make your events more appealing, diverse, and inclusive.

1. Choose diverse speakers.

Long gone should be the days when event speakers are primarily white, male, heterosexual, and non-disabled. Companies that make this mistake might end up on blogs, news, and social media sites such as Tumblr’s “All Male Panels” account. Avoiding “manels” (all-male panels, especially all-white ones) is an important way to add diversity. However, as noted earlier, simply adding a female, LGBTQ or BIPOC (Black, Indigenous, and People Of Color) speaker can come across as insincere unless they and their expertise are centered and the event as a whole “walks the walk” of diversity and inclusion.

If you want to prioritize a diverse group of speakers and don’t know where to begin, send out a call on Twitter or LinkedIn asking for speaker recommendations and review members of trade associations relevant to your event’s industry. You can also review the history of speakers and inclusion efforts at events such as SaaStr, which openly commits to inclusivity. And don’t forget to prioritize diversity among your emcees, moderators, entertainers, and announcers as well as panelists and speakers.

2. Work with minority- and women-owned vendors.

Events typically involve hiring multiple vendors, including caterers, florists, signage companies, audiovisual production teams, experiential marketing agencies, entertainment, service personnel, and transportation. If you’re required to use your event venue’s in-house staff during your event, look for opportunities to hire minority and women-owned vendors for other needs. A helpful place to find minority- and women-owned businesses is the Chamber of Commerce in your event city. You can also search the Small Business Administration’s Federally Certified Women and Minority-Owned Business Directory, filtering your results by industry or state. LinkedIn is another place to connect with women and minority business leaders.

3. Prioritize accessibility.

Fortunately, the American Disabilities Act requires public facilities to include accessible restrooms, ramps, elevators, and other features that make attendance easier for those with disabilities. While it might seem tempting to host an event in a privately owned or historical venue, you must ensure these basic needs are met. Forcing an attendee or speaker in a wheelchair to use a service elevator because it’s the only accessible one, for example, won’t feel very inclusive. Aspects you might not consider, like narrow doorways, uneven pavement, curbs, loose gravel walkways, background music, flashing lights, and low lighting can impede people with disabilities. In addition, attendees with disabilities may need other services or accommodations such as transportation, more spacing between chairs and tables, accessible event website and registration process, closed captioning, assistive listening devices, braille-printed materials, allowance of service animals, and/or sign language interpreters.

Provide opportunities for attendees to share their accessibility needs ahead of time and make sure there will be personnel on-site trained to assist people with disabilities. Finally, educate your team and anyone interacting with attendees with disabilities so they use appropriate terminology. For example, it’s no longer considered polite to refer to someone as “handicapped.” Instead, use “a person with a disability.” The National Disability Authority offers a helpful list of appropriate terminology.

4. Get diverse with your food offerings.

Instead of serving typical “event food” such as continental breakfasts, sandwiches/wraps, and standard buffet items, consider offering ethnic foods. Caribbean, African, Latin American, and Asian foods are loaded with savory flavors. Food trucks are all the rage these days, so hiring a lineup of diverse food trucks (often owned and run by BIPOC individuals) is an effortless way to offer attendees a variety of hip, authentic foods while also fulfilling tip no. 2. Check out Roaming Hunger or your local city site to book food trucks.

Make vegans and vegetarians feel more welcome by serving more than garden salads or steamed vegetable dishes. Some attendees will have dietary needs that might include low-sodium, gluten-free, lactose-intolerant, and free of common allergens (nuts, peanuts, dairy, eggs, wheat, soy, and shellfish), so be sure to provide suitable options, and wherever possible, include ingredient lists. Last, be mindful of religious food restrictions, particularly during holidays, which may prevent attendees from eating certain meats and non-kosher or non-halal foods. On that note, choose an event date that doesn’t conflict with religious or cultural holidays. Do an online search for religious holidays to learn the dates of unfamiliar ones.

A few final tips

Attentive details can go a long way toward making people feel welcome and comfortable at an event. Here are some examples:

• One simple way to avoid discomfort over mispronounced names or misunderstood gender identity is to ask attendees to provide their pronouns and phonetic spellings of their names; then you can include these on nametags and online event profiles.

• If the venue does not have gender-neutral restrooms, create some by changing the signs on existing bathrooms and blocking off urinals.

• If you expect non-English speakers, make sure your event includes bilingual signage, materials, and presentations.

• Another thoughtful gesture to welcome neurodiversity is to provide cozy, quiet spaces where people feeling overwhelmed can relax and take a break.

• During your event-planning phase, ask people with disabilities or who are vulnerable to feeling marginalized what you can do to make the event more enjoyable.

• Finally, follow up with a post-event survey to learn how you can improve next time.

Don’t pursue the objective of an event that embraces diversity and inclusion simply to avoid negative publicity or attract more attendees — diverse and inclusive events often deliver more meaningful and beneficial experiences and outcomes. But more importantly, everyone attending an event, whether it’s a tradeshow, festival, convention, or expo, deserves to feel welcome.