DateTime Object ( [date] => 2020-02-27 15:01:33.946660 [timezone_type] => 3 [timezone] => UTC )

Array ( [id] => 92e80fea-531e-11ea-8dc3-27a96d3c4da0 [createdAt] => 2020-02-19T05:48:56.692-08:00 [updatedAt] => 2020-02-19T06:25:43.052-08:00 [title] => Craig Smith [pubdate] => 2020-02-19T06:11:00.000-08:00 [author] => John Debevoise [imageFile] => https://megaphone.imgix.net/podcasts/92e80fea-531e-11ea-8dc3-27a96d3c4da0/image/uploads_2F1582120112467-4mo4lgcxw0c-0129f46b41e30a489e7537aa732765ce_2FJohn%2BDebevoise%2Bpodcast%2Bart%2Bguest_craig%2Bsmith.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 13 [subtitle] => of BorderLAN Inc [summary] =>

Craig Smith discusses securing your digital assets and IT security.

BizSoup Talk Radio Podcast Episode 013 with John DeBevoise

Since 1993 Craig has been instrumental in leading encryption and backup services, internet filtering offerings and compliance. Craig has been published in dozens of magazines for his innovative channel programs, network security involvement, and has chaired the board of Resellers for Faronics Inc. Craig holds an MBA and has served in VP and director positions for 8e6 Technologies, St. Bernard Software, TriGeo Network Security, and others.

Craig Smith came to BorderLAN Inc. after more than 15 years of leadership and vision in the IT security industry. Craig joined BorderLAN to help continue the success of the company in driving new innovative product offerings and open new vertical markets. Since joining BorderLAN Craig has hired key staff that have earned partner of the year with each of our key vendors. His passion is to provide the best level of service and represent the best products on the market.

Listen to this information-packed BizSoup Talk Radio Podcast episode with Craig Smith about cyber security and how to protect your business from cyber-attacks.

·       How to protect yourself from malicious network traffic

·       Identifying Phishing Attacks

·       How a service like BorderLAN can keep your entire network secure to prevent viruses and data breaches

Links Mentioned

Connect with Craig Smith

Website

http://borderlan.com/

Facebook

https://www.facebook.com/borderlaninc/

LinkedIn

https://www.linkedin.com/in/craig-smith-346bb512/

 

 

 

 

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Array ( [id] => e36bbb7e-531e-11ea-8dc3-6f7964dee4af [createdAt] => 2020-02-19T05:51:11.772-08:00 [updatedAt] => 2020-02-19T05:52:48.090-08:00 [title] => Leo Hefner [pubdate] => 2020-02-19T06:00:00.000-08:00 [author] => John Debevoise [imageFile] => https://megaphone.imgix.net/podcasts/e36bbb7e-531e-11ea-8dc3-6f7964dee4af/image/uploads_2F1582120304699-jbn748oyyb9-ba97397295019ff22d9b98fccbecf58c_2FJohn%2BDebevoise%2Bpodcast%2Bart%2Bguest_Leo%2BHefner.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => CEO of Bluefin Management Group [summary] =>

Leo Hefner discusses how to acquire distressed properties and convert them into income producing properties.

BizSoup Podcast Episode 014 with John DeBevoise

Leo Hefner is a nationally licensed Mortgage Loan Originator (MLO) in the state of California. He lives in San Diego as a Reverse Mortgage Specialist. Leo grew up in a real estate family so after graduating from the University of Hawaii he eventually worked as a buyer for an out of state company purchasing distressed real estate in California.

Leo’s career took many turns from initially gaining his degree in automotive technology and owning his own business to working in the IT industry and owning his own business. Now, he is the CEO of Bluefin Management Group, managing a Debt Free Private Equity Real Estate Fund. He became a licensed Realtor in 2012 and quickly decided to continue on to mortgage lending in 2013.

 

Listen to this information-packed BizSoup Podcast episode with Leo Hefner about the benefits of investing in real estate.

●     Why securing section 8 housing provides automatic payments from the government.

●     The difference between a private equity fund and an REIT.

●     How operating without debt decreases your chances of losing money in an economic downturn.

Links Mentioned

Read my five points of real estate investment at bizsoup.com

Connect with Leo Hefner

Website

southbend7.com 

Facebook

@southbend7fund

LinkedIn

linkedin.com/in/leohefner

Twitter

@leohefner

 

 

 

 

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Array ( [id] => 42439ef4-475e-11ea-b39e-47228fdbf0e1 [createdAt] => 2020-02-04T06:54:35.223-08:00 [updatedAt] => 2020-02-04T06:56:02.257-08:00 [title] => Alan Balch [pubdate] => 2020-02-04T21:00:00.000-08:00 [author] => John Debevoise [imageFile] => https://megaphone.imgix.net/podcasts/42439ef4-475e-11ea-b39e-47228fdbf0e1/image/uploads_2F1580828065250-qtnwwaw2kq-d9be6cc4ca5e7f0e0485ca86397bfa8d_2FJohn%2BDebevoise%2Bpodcast%2Bart%2Bguest_Alan%2BBalch.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 11 [subtitle] => President of USA Equestrian Trust [summary] =>

Alan Balch discusses the current political and social climate of horse racing and training.

BizSoup Podcast Episode 012 with John DeBevoise

President Alan F. Balch, USA Equestrian Trust, has enjoyed horses his entire life. He competed as a junior with Saddlebreds, Hunters, and Jumpers and went on to officiate in many capacities in competition management, including paddock steward, announcer, and manager. He has announced at many horse competitions including the National Horse Show in New York City’s Madison Square Garden, the World’s Championship Horse Show in Louisville, KY, and Devon and the American Royal in Kansas City, MO.

His management of the Del Mar National, The Forum International, and the Santa Anita International led to his responsibility as Competition Manager for the equestrian sports of the Games of XXIII Olympiad at Los Angeles in 1984 in Santa Anita, CA.

He was a Trustee and Director of United States Equestrian Team and American Horse Shows Association for many years. He was also the President of the National Horse Show Association an USA Equestrian from 1997-2003. In 2004 he was elected Director of USA Equestrian Trust. Balch is also a long-time member and past President of Flintridge Riding Club in California. In 2010 he was named Executive Director of California Thoroughbred Trainers in Arcadia, CA.

Listen to this information packed BizSoup Podcast episode with Alan Balch about the consolidation of the horse racing industry.

●     Why local racetracks are closing and being replaced by real estate instead.

●     How the simulcast of major horse races has had a major impact on smaller local tracks.

●     Why people should expect to see an enhancement of existing racetracks as opposed to new ones being constructed.

Connect with Alan

https://www.linkedin.com/in/alan-balch-3298b915

 

 

 

 

 

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Mark Mills discusses augmented reality and artificial intelligence.

BizSoup Podcast Episode 011 with John DeBevoise

Mark P. Mills is a Senior Fellow at the Manhattan Institute, and a Faculty Fellow at the McCormick School of Engineering and Applied Science at Northwestern University. He co-founded and worked for numerous companies including Cottonwood Venture Partners, Digital Power Capital, and ICx Technologies. In addition, he served on numerous Boards.

He served as the independent Director on the Board of EYP Mission Critical Facilities, one of the world’s leading data center design and engineering firms, a pioneer in green data and energy efficiency in high-density computing environments. Mark has frequently testified before the U.S. Congress and briefed many state public service commissions and state legislators. He has also served as an expert witness on energy-economic issues. 

He writes the Energy Intelligence column for Forbes and is author of Work In The Age Of Robots and co-author of the book, “The Bottomless Well: The Twilight of Fuel, the Virtue of Waste, and Why We Will Never Run Out of Energy” which rose to #1 in the Amazon science category.

Listen to this information packed BizSoup Podcast episode with Mark Mills about artificial intelligence and its impact on labor.

●     How Consumer Electronics Shows are the best way to see the tip of the spear for new technologies.

●     How small businesses will eventually be able to use AI and augmented the same way large corporations and the military can.

●     Why scientists are redefining robots as “cobots” because cobots are meant to help the scientists instead of replacing them.

●     Why technology will assist workers to maximize production and minimize cost without eliminating jobs.

●     How automated economies of sale will benefit small business owners.

Links Mentioned

Get five points of a successful business at bizsoup.com

Connect with Mark Mills

Website

https://www.manhattan-institute.org/expert/mark-p-mills

Twitter

@MarkPMills

 

 

 

 

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Seth Greene of Market Domination, LLC talks about Marketing, Pitch Tank, and Compelling Calls to Action.

BizSoup Talk Radio Podcast Episode 001 with John DeBevoise

Seth Greene is the Founder & CEO of Market Domination LLC and co-host of the Sharkprenuer Podcast, which was named #6 on NASDAQ’s ‘List of Top Podcasts You Must Listen To In 2019’.

Listen to this information-packed BizSoup Talk Radio Podcast episode with Seth Greene about Marketing, Pitch Tank, and Compelling Calls To Action.

●       3 things to do in your business monthly to get new business

●       4 examples of powerful subject lines that really work

●       How telling a compelling and emotional story about a product or service is a great way to get someone’s attention

Links Mentioned

Turn your podcast into a book at www.marketdominationllc.com/PodcastOffer

If you have a question about your product go to BizSoup.com

Connect with Seth Greene

Website www.marketdominationllc.com

LinkedIn https://www.linkedin.com/in/sethgreene/

Facebook https://www.facebook.com/MarketDominationLLC/

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Richard Matta of Reputation Defender discusses monitoring your online reputation and ‘The Right to be Forgotten’ campaign.

BizSoup Talk Radio Podcast Episode 002 with John DeBevoise

Richard Matta currently serves as CEO of ReputationDefender, the largest and most prominent firm in the field of online reputation management and privacy. He regularly consults with high-profile individuals, executives, public figures and businesses to build positive online reputations and suppress unwelcome and defamatory information online.

Rich came to ReputationDefender from Support.com, a leading provider of cloud software and services for technology support, where he was a key member of the early founding team that grew the company to a $100M run rate by 2013. Previously, Rich held multiple leadership and executive roles in product management and engineering at SupportSoft (now part of Aptean), culminating in the successful sale of the business in 2009. Prior to this, Rich spent a number of years with Deloitte Consulting, where he managed and delivered a series of strategy and technology projects in the US and Europe.

Listen to this information-packed BizSoup Talk Radio Podcast episode with Richard Matta about monitoring your online reputation and ‘The Right to be Forgotten’ campaign.

●     Learn about ‘The Right to be Forgotten’ campaign and a person’s right to privacy

●     How the EU (European Union) privacy guideline principles can be laid down in the USA

●     The number one tip small business owners should be looking for in the ‘Right to be Forgotten’ movement

Links Mentioned

Right To Be Forgotten https://righttobeforgotten.org/

Turn your podcast into a book at www.marketdominationllc.com/PodcastOffer

If you have a question about your product go to BizSoup.com

 

Connect with Richard Matta 

Website https://www.reputationdefender.com

Facebook https://www.facebook.com/ReputationDefender/

LinkedIn https://www.linkedin.com/in/richmatta/

Twitter @ReputationDef 

 

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Richard Matta of Reputation Defender discusses the petition for ‘The Right to be Forgotten’ movement, and suppressing private information from the public.

BizSoup Talk Radio Podcast Episode 003 with John DeBevoise

Richard Matta currently serves as CEO of ReputationDefender, the largest and most prominent firm in the field of online reputation management and privacy. He regularly consults with high-profile individuals, executives, public figures and businesses to build positive online reputations and suppress unwelcome and defamatory information online.

Rich came to ReputationDefender from Support.com, a leading provider of cloud software and services for technology support, where he was a key member of the early founding team that grew the company to a $100M run rate by 2013. Previously, Rich held multiple leadership and executive roles in product management and engineering at SupportSoft (now part of Aptean), culminating in the successful sale of the business in 2009. Prior to this, Rich spent a number of years with Deloitte Consulting, where he managed and delivered a series of strategy and technology projects in the US and Europe.

Listen to this information-packed BizSoup Talk Radio podcast episode with Richard Matta about the petition for ‘The Right to be Forgotten’ movement, and suppressing private information from the public.

●     How to sign the petition for ‘The Right to be Forgotten’, which would give Americans the opportunity to remove from Google and other platforms certain information that should be considered private.

●     How it should be a basic right for people to remove information about them on the internet.

●     The one solution Reputation Defender offers as help is suppressing information that people want private.

Links Mentioned

Right To Be Forgotten https://righttobeforgotten.org/

Turn your podcast into a book at www.marketdominationllc.com/PodcastOffer

If you have a question about your product go to BizSoup.com

Connect with Richard Matta  

Website https://www.reputationdefender.com

Facebook https://www.facebook.com/ReputationDefender/

LinkedIn https://www.linkedin.com/in/richmatta/

Twitter @ReputationDef

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Array ( [id] => eeb0285c-36ff-11ea-9989-ff9533df10ce [createdAt] => 2020-01-14T10:59:03.719-08:00 [updatedAt] => 2020-01-17T12:39:06.104-08:00 [title] => Burke Franklin [pubdate] => 2020-01-14T21:00:00.000-08:00 [author] => John Debevoise [imageFile] => https://megaphone.imgix.net/podcasts/eeb0285c-36ff-11ea-9989-ff9533df10ce/image/uploads_2F1579028321615-qm3v8griwrj-3f1c5bff752171ea459733781aabd59a_2FJohn%2BDebevoise%2Bpodcast%2Bart%2Bguest_Burke%2BFranklin.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 4 [subtitle] => of Business Power Tools [summary] =>

Burke Franklin of Business Power Tools talks about tips, tools, and techniques of covering your assets.

BizSoup Talk Radio Podcast Episode 004 with John DeBevoise

 

Burke Franklin is the creator & CEO of BusinessPowerTools.com, best known for BizPlanBuilder® software which has sold more than 2 million copies. 

“It's crucial that your innovations succeed in our world. This means that your business must be profitable and sustainable – without you losing control, your mind or your shirt!,” he says. 

Burke’s business development software templates have helped thousands of entrepreneurs, companies, and consultants raise capital, create conscious cultures with policies and procedures, allocate marketing assets and structure all kinds of contracts.

A graduate of UC Santa Barbara, Burke is an entrepreneur with Marketing and Management experience of more than 40 years. His idea of changing the world is providing the business tools you need to help you change the world. 

Burke was elected to the White House Conference on Small Business and has been nominated for Ernst & Young’s “Entrepreneur of the Year." Burke’s book, Business Black Belt, applies lessons from 38+ years of personal development workshops, martial arts, flying and real-world business success to building companies.

 

Listen to this information-packed BizSoup Talk Radio Podcast episode with Burke Franklin about tips, tools, and techniques of covering your assets.

●     The five most important things that a restaurant should do.

●     Key elements to a restaurant’s survival.

●     How to cook up all the business things you need using one software online.

Links Mentioned

Turn your podcast into a book at www.marketdominationllc.com/PodcastOffer

If you have a question about your product go to BizSoup.com

 

Connect with Burke Franklin

Website www.businesspowertools.com

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Martin Lopez discusses HELOC, home equity line of credit and when it can be used effectively.

BizSoup Talk Radio Podcast Episode 005 with John DeBevoise

Martin Lopez is a Speaker, Author, Trainer, and Coach in the personal development industry. His book The Curiosity Theory is a powerful methodology that radically changes the way we look at life, the way we look at ourselves and the way we look at each other.

Martin’s gift is strengthening professional and personal relationships by applying curiosity to improve communication and collaboration at a fundamental level. Martin first made a huge name for himself in business, as a real estate agent at the age of 20, a record producer at 24 and most recently as a mortgage professional.

Listen to this information packed BizSoup Talk Radio Podcast episode with Martin Lopez about HELOC and when it can be used effectively. 

●     Why you should try to get a HELOC a credit union before going to a bank.

●     How different divisions in banks deal with separate issues.

●     Why homeowners should use a HELOC when purchasing trade fixtures.

●     How you can use a HELOC multiple times after paying it off.

Links Mentioned

Get five tips from Martin Lopez at BizSoup.com

Turn your podcast into a book at www.marketdominationllc.com/PodcastOffer

Connect with Martin Lopez

Website

https://thecuriositytheory.mykajabi.com/the-curiosity-theory-book

Facebook

facebook.com/mrmartinlopez

Twitter

@MrMartinLopez

Instagram

@mrmartinlopez

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Martin Lopez discusses his book The Curiosity Theory.

BizSoup Talk Radio Podcast Episode 006 with John DeBevoise

Martin Lopez is a Speaker, Author, Trainer, and Coach in the personal development industry. His book The Curiosity Theory is a powerful methodology that radically changes the way we look at life, the way we look at ourselves and the way we look at each other.

Martin’s gift is strengthening professional and personal relationships by applying curiosity to improve communication and collaboration at a fundamental level. Martin first made a huge name for himself in business, as a real estate agent at the age of 20, a record producer at 24 and most recently as a mortgage professional.

Listen to this information packed BizSoup Talk Radio Podcast episode with Martin Lopez about his book The Curiosity Theory, and why you should remain curious to be able to see different perspectives.

●     Why curiosity gives people insight in order to understand others.

●     How taking your business to the next level requires communication, alignment, and collaboration.

●     Why it’s important to be responsible for a conversation.

●     Why the alignment within your team is so important for success.

 

Links Mentioned

Turn your podcast into a book at www.marketdominationllc.com/PodcastOffer

Connect with Martin Lopez

Website

https://thecuriositytheory.mykajabi.com/the-curiosity-theory-book

Facebook

facebook.com/mrmartinlopez

Twitter

@MrMartinLopez

Instagram

@mrmartinlopez

 

 

 

 

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Clifford Smith of the Cookie Club of America discusses the different changes and pivots he’s had to make in his company.

BizSoup Talk Radio Podcast Episode 007 with John DeBevoise

Clifford Smith is the founder and president of the Cookie Club of America. Clifford brings twenty-eight years’ experience in the management of for-profit organizations including the Board of Directors' governance and policy. Clifford has a proven ability to manage complex issues and large portfolios of responsibilities. An experienced senior-level planner and administrator, Clifford have implemented corporate management structures, policies, and procedures, operational systems and controls throughout his career.

Clifford served as former President of 1st Net Technologies, Inc. Through public speaking engagements, he won over new clients and business relationships providing investor relations services for publicly traded companies. Conducted various relations workshops at several “Money Shows” and Regional Investment Banker’s Association Conferences in Washington, D.C. and San Francisco.

Clifford was heavily involved in the opening of multiple food and beverage outlets, throughout five new full-service hotels, for the Marriott Corporation. Hotels included: Boston Copley, Long Island NY, Westchester NY, Newark Airport Marriott, and the New York City Marriott Marquis. Bachelor of Science Degree (B.S.) Food Service Management and Business Administration, from Montclair College in New Jersey. Associates of Applied Science Degree (AAS) in Hotel Restaurant Management with a Minor in Nutrition from Bergen Community College, Paramus, New Jersey.

Listen to this information packed BizSoup Talk Radio Podcast episode with Clifford Smith about his company the Cookie Club of America and the different pivots he has made to keep his company going.

●     How there are many different moving parts to oversee to make sure a company runs smoothly.

●     How Clifford discovered using food as a .

●     Why it’s important to pick something to feature that has a global presence.

●     Why you should remain patient in the developing process.

●     How vital it is to have a good quality product.

Links Mentioned

Turn your podcast into a book at www.marketdominationllc.com/PodcastOffer

If you have a question about your product go to BizSoup.com

Connect with Clifford Smith

Website

https://cookieclubofamerica.com/

Facebook

https://www.facebook.com/pages/category/Wholesale-Bakery/Cookie-Club-of-America-162091961150853/

LinkedIN

https://www.linkedin.com/in/clifford-smith-88940712

 

 

 

 

 

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Clifford Smith discusses how to get your product into a hotel chain.

BizSoup Talk Radio Podcast Episode 008 with John DeBevoise

Clifford Smith is the founder and president of the Cookie Club of America. Clifford brings twenty-eight years’ experience in the management of for-profit organizations including the Board of Directors' governance and policy. Clifford has a proven ability to manage complex issues and large portfolios of responsibilities. An experienced senior-level planner and administrator, Clifford have implemented corporate management structures, policies, and procedures, operational systems and controls throughout his career.

Clifford served as former President of 1st Net Technologies, Inc. Through public speaking engagements, he won over new clients and business relationships providing investor relations services for publicly traded companies. Conducted various relations workshops at several “Money Shows” and Regional Investment Banker’s Association Conferences in Washington, D.C. and San Francisco.

Clifford was heavily involved in the opening of multiple food and beverage outlets, throughout five new full-service hotels, for the Marriott Corporation. Hotels included: Boston Copley, Long Island NY, Westchester NY, Newark Airport Marriott, and the New York City Marriott Marquis. Bachelor of Science Degree (B.S.) Food Service Management and Business Administration, from Montclair College in New Jersey. Associates of Applied Science Degree (AAS) in Hotel Restaurant Management with a Minor in Nutrition from Bergen Community College, Paramus, New Jersey.

 

Listen to this information packed BizSoup Talk Radio Podcast episode with Clifford Smith about getting your product into a hotel chain.

●     How the process of getting your product into a hotel chain can take a lot of time.

●     Why it’s important to small and gain the confidence of your local hotel first.

●     Where you can go to exhibit your product to get you noticed by hotels.

●     Why it’s imperative to know your limitations and not reach past them.

Links Mentioned

Turn your podcast into a book at www.marketdominationllc.com/PodcastOffer

If you have a question about your product go to BizSoup.com

Connect with Clifford Smith

Website

https://cookieclubofamerica.com/

Facebook

https://www.facebook.com/pages/category/Wholesale-Bakery/Cookie-Club-of-America-162091961150853/

LinkedIN

https://www.linkedin.com/in/clifford-smith-88940712

 

 

 

 

 

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Array ( [id] => fcbd53c2-3702-11ea-a018-4ba169d8a472 [createdAt] => 2020-01-14T11:20:55.775-08:00 [updatedAt] => 2020-01-17T12:41:48.374-08:00 [title] => Matt Sisson [pubdate] => 2020-01-14T21:00:00.000-08:00 [author] => John Debevoise [imageFile] => https://megaphone.imgix.net/podcasts/fcbd53c2-3702-11ea-a018-4ba169d8a472/image/uploads_2F1579029652140-6ki8ppyzxvo-779e43e5cf30e6b01468d187d61cd94a_2FJohn%2BDebevoise%2Bpodcast%2Bart%2Bguest_Matt%2BSisson.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 9 [subtitle] => of Ghost Scream [summary] =>

Matt Sisson discusses his company Ghost Scream Hot Sauce.

BizSoup Talk Radio Podcast Episode 009 with John DeBevoise

Matt Sisson is the chef, owner, and operator of Ghost Scream along with his wife Deandra. Together, with his culinary passion and her design skills, they launched the Ghost Scream brand.

Matt and Deandra have both traveled and were able to experience many different foods. They both enjoy spicy food and found many ways to enjoy spice and peppers. This is what led chef Matt to tap into his vast culinary experiences and create these extremely bold, new hot sauces. “Our love for intense flavor and spice brought these sauces to life.”

The challenge in developing these recipes was to take one of the hottest peppers available and create sauces that everyone can enjoy. These flavorful products are handcrafted with only the best ingredients. “We enjoy it every day and know that you will too.”

Listen to this information packed BizSoup talk Radio Podcast episode with Mat Sisson about Ghost Scream and how startups can secure an angel investor.

●       Why finding a void in a market can be helpful for the success of your product.

●       How infusing your product with love is the key to success.

●       Why funding can really help you push towards your dreams.

Links Mentioned

For more information about Ghost Scream go to BizSoup.com

Turn your podcast into a book at www.marketdominationllc.com/podcastoffer.

Connect with Matt Sisson

Website

https://www.ghostscream.com/

Facebook

@GhostScreamHotSauce

Twitter

@GhostScream10

Instagram

@ghostscreamhotsauce

 

 

 

 

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Array ( [id] => ee90bfe8-3705-11ea-a23b-c390c9b35ac3 [createdAt] => 2020-01-14T11:42:00.485-08:00 [updatedAt] => 2020-01-17T12:43:20.287-08:00 [title] => Mike Hill [pubdate] => 2020-01-14T21:00:00.000-08:00 [author] => John Debevoise [imageFile] => https://megaphone.imgix.net/podcasts/ee90bfe8-3705-11ea-a23b-c390c9b35ac3/image/uploads_2F1579030914334-6wcgmr9rskc-c814c4b2d71ecf606734b12dd97760ed_2FJohn%2BDebevoise%2Bpodcast%2Bart%2Bguest_mike%2Bhill.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 10 [subtitle] => of Checkstand Programs [summary] =>

Mike Hill of Checkstand Program talks about product placement, getting your product to market, and product distribution strategy.

BizSoup Talk Radio Podcast Episode 010 with John DeBevoise

Checkstand Program allows you to get your product on the front counters of anywhere from 200 to 5,000 convenience stores instantly. Our program is designed to take your product and increase volume through testing and getting confirmation of sales on the launch. It is a great way to expand into the convenience store market because you are actually gaining convenience store distributors and convenience stores while you test.

The normal method of taking a product to market is to contact as many people as you can and hopefully make some sales. You try to build relationships and make thousands of calls to do so. When you run the Checkstand Program in 1,000 stores, we get your product into several convenience store distributors instantly. You have complete access to our c store distributors and you will have all of their contact information. You also get to leverage the relationships that we have with them. Why would someone take so many years to try and build something when they can have that same level of success inside a few short weeks?

 Listen to this information-packed BizSoup Talk Radio Podcast episode with Mike Hill about product placement, getting you product to market, and product distribution strategy.

●     How to get your product onto the shelves of hundreds and even thousands of convenient stores.

●     The 5 points of getting your product to market.

●     How brightly colored packaging can help your product stand out.

●     What the definition of an impulse buy product is.

Links Mentioned

Turn your podcast into a book at www.marketdominationllc.com/PodcastOffer

If you have a question about your product go to BizSoup.com

 

Connect with Mike Hill 

Website https://www.checkstandprogram.com

LinkedIn https://www.linkedin.com/in/checkstandprogram/

 

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