How do YOU stand out in today’s competitive marketplace? What does it take to sell uniquely…and serve remarkably? How can customers tell a difference between you and your competitors? “PROJECT DISTINCT with Scott McKain” reveals what it takes to soar above the crowd and dominate your market. You’ll discover the elements required to make your competition irrelevant. Subscribe and join Hall of Fame professional speaker Scott McKain daily! What if you don’t listen…and your competition does?
C-Suite Radio™ Podcast
Project Distinct Podcast
How do YOU stand out in today’s competitive marketplace? What does it take to sell uniquely…and serve remarkably? How can customers tell a difference between you and your competitors? “PROJECT DISTINCT with Scott McKain” reveals what it takes to soar above the crowd and dominate your market. You’ll discover the elements required to make your competition irrelevant. Subscribe and join Hall of Fame professional speaker Scott McKain daily! What if you don’t listen…and your competition does?
Episodes
Apr 15, 2021
S2 E694: Encore Episode - Examples of how companies deliver great customer experiences
No employee — or the organization they work for — starts a day thinking, “Another chance to deliver lousy service to our customers!” However, many do. Today’s PROJECT DISTINCT takes a look at several organizations in varied industries and examines…
Apr 14, 2021
S2 E693: Encore Episode - The sad standard of satisfaction
Why is it that we accept “satisfaction” as success in customer relationships — yet, we find it so average in our personal ones? In part, Scott McKain suggests on today’s PROJECT DISTINCT, because we are unwilling to drill more deeply…
Apr 13, 2021
S2 E692: Encore Episode - The importance of customer LTV
After spending thirty nights in a Sydney hotel last year, a loyal customer assumed a problem would be addressed. He was wrong. Too often we overlook LTV — expressed as either Long-Term Value or Lifetime Value of a customer. On…
Apr 12, 2021
S2 E691: Encore Episode - Derivative but distinctive — an approach to stand out
Is it really better to be different? Scott McKain says, “Maybe not.” The distinctive professional or organization finds unique approaches that creates more traction and higher engagement with customers. So, where do you find the best ideas on how you…
Apr 11, 2021
S2 E690: Encore Episode - The single most important customer service skill
For today’s Project Distinct, Scott McKain researched several resources looking for the answer to the question: “What is the single most important skill required to deliver excellent customer service?” While many experts offered complex answers, today’s episode will reveal one…
Apr 10, 2021
S2 E689: Encore Episode - Three “show biz” steps to improve your business: re-shoot, re-cast, and re-edit
When a movie is presented to a test audience, directors then have choices to make before they finish the product for the potential audience. As Scott McKain reveals in today’s Project Distinct, those same three options can help you connected…
Apr 9, 2021
S2 E688: Encore Episode - What you're doing that is driving your customers crazy!
When Indianapolis sports radio celebrity Kent Sterling posted about his horrible experience at a local McDonald’s because of the local managers, it reminded Scott McKain of a recent Forbes.com blog about the “Five Customer Service Practices That Drive Consumers Crazy.”…
Apr 8, 2021
S2 E687: Encore Episode - Changing customer expectations and the UCE
Salesforce reports that customer expectations are changing! That means the time is right for you to deliver what Scott McKain has trademarked as the “Ultimate Customer Experience.” In today’s Project Distinct, he’ll reveal the first step to the UCE —it’s…
Apr 7, 2021
S2 E686: Encore Episode - The future of leadership development
In a recent episode, Scott McKain mentioned that half of Millennials are dissatisfied with the education and training they’re receiving to help them grow. In today’s Project Distinct, he reports from a new Harvard study that HALF of senior leaders…
Apr 6, 2021
S2 E685: Encore Episode - The big 3 for customer relationships
Product. Service. Experience. These are the “big 3” when it comes to the relationships you have with your customers. On today’s Project Distinct, Scott McKain will outline the importance of all three and show how each plays an important role…
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