In 2012, Jack Conte and his wife, Nataly Dawn, were known as the indie band called Pomplamoose. They were bringing in roughly $400,000 per year in revenue from tour dates, merch, and on ads viewed by their 1.5M followers on their YouTube channel.
But then a mental breakdown a few years ago changed all of that…
After spending three months producing an elaborate music video for their song “Pedals, (it’s pretty impressive for a self-production). But the production came at the heavy cost of maxing out all of Jack and Nataly’s credit cards.
The Conte’s sunk their life savings into making the video popular on YouTube. So far the video has 2.3M views, but the confused couple received almost nothing for their efforts from YouTube…
They spent $10,000 and three months to make just the 1 video go viral on YouTube. He soon realized that, even though he receives an average of one million viewers on his YouTube videos, he’d only make $160 in ad revenue. Kind of a shitty reward for the time and effort they were putting in.
Jack knew there had to be a better way…
So he came up with an idea for creators to get compensated directly from their fans and cut out the middle man.
That’s how he came up with the idea of launching Patreon. He sent a sketch of his idea to his former college roommate, an engineer, who started coding for it that night. They launched soon after, with Jack being Patreon’s first official creator. Within two weeks, he was making six figures…
Wait, What is Patreon?
Basically it’s a membership platform that helps creators to get paid. Creators perform an artistic service and return, their fans and supporters (aka patrons) use Patreon to support them by means of payments. This way, creators can spend more time creating content instead of looking for funding.
There’s a few business models that content creators can use on this crowdfunding/membership platform.
Patreon’s Business Model Enables Creators to Charge For:
Community (monthly memberships)
Educational subscriptions
Gated premium content
Pay-what-you-can donations
Jack founded Patreon in 2013, today they have 3 million monthly active patrons generating $100M+ per month on the platform.
At one point for example, author and psychologist Jordan Peterson, was said to be making over $70k per month on the platform just in donations alone.
Patreon currently takes between 5% and 12% of creator earnings (plus a payment processing fee). The pandemic helped increase revenue with over 30,000 creators flocking to the site within the first few weeks of the pandemic. Videos and podcasts are the biggest categories on the site.
Along with all their success, the company is facing an intense amount of competition coming from Youtube, Twitter, Instagram, Only Fans, Substack, and Clubhouse (is that thing still alive?). It seems every platform these days is doing their best to lure creators by allowing everyone to make money versus just the big creatives.
But for now, Patreon has proven their business model helping participants in the creator economy to get paid more. The result of the couple’s efforts so far has resulted in an estimated $8 million in cash.
The companies’ market valuation is currently hovering at $4billion. Which is a pretty awesome accomplishment that a broken husband fed up YouTube created a rival platform that turned him into a millionaire.
Did you know that only 9% of b2b companies rate their digital promotional efforts as highly effective? So chances are that’s you (and me, and everyone else too for that matter)…
So than what do we do when our marketing isn’t working? When no one is clicking our stuff, liking our posts? Just crickets…
According to marketing expert Adam Erhart, 90% of businesses ARE NOTposting near enough content (what he calls the minimum effective dose to trigger the algorithms) for anyone to notice.
Don’t you skip this part, it’s way more important than you think.
Erhart explains that most businesses dabble in too many things and totally fail to find their sweet spot online.
Here’s why….
In a recent video, Adam Erhart breaks down where most businesses fail online and covers 7 effective strategies to finally take your online presence by storm in 2022 (or skim the full summary below for the highlights).
WATCH:
Adam Erhart’s 7 Effective Marketing Strategies for 2022
#1 Most Businesses Don’t Post the Minimum Effective Dose:
When competing online, you’re not simply competing against your competitors, or even simply inside your industry for that matter. Instead, you’re competing with Youtubers, Twitter, CNN, Fox, Disney, Pandora, and millions of other sources of content distractions all fighting for the same attention.
So like Adam mentioned, as simple as it sounds, 90% of b2b businesses simply aren’t creating enough content on one single platform to stand out from anything else. A couple posts a week isn’t going to cut it.
Not even close…
Most companies “try social” or will spend $100 on ads and won’t see any sales and thus conclude…”the platform doesn’t work.” Spoiler alert, it doesn’t work that way.
If you’re not standing out, it’s almost always the case that you haven’t created enough content or a minimum effective dose to stand out on a particular app (let alone all of them). This is where 90% simply fail.
#2 The Marketing Rule of 7
Okay, so then how much content and how many touch points does it take to stay in front of someone long enough to get them to buy?
Fair question…That’s where Adam’s “rule of 7” comes into place.
The rule of seven works roughly like this; if your product is inexpensive, say $1-$20. You will likely have to get someone to see your message 7 times before they will open their wallet to grab their credit card. Higher ticket item? Plan on 14 or 21 touch points.
The higher the ticket price the more times you will likely need to be in front of your prospect. Just like a sales person doesn’t close someone usually on the first call, it’s even harder for a marketing message to close a sale to cold traffic post.
The average digital touchpoint to close a sale online is typically between 17-29 touch points!
That’s why volume is so important and again why 90% of companies are not producing enough.
But it’s admittedly a bit more complicated than just social posts, you will most likely need to create a subscription to create what Adam calls the “Mere Exposure Effect”.
Here’s what that means…
#3 The Mere Exposure Effect Explained…
The mere exposure effect is a psychological phenomenon where people develop a preference for things that are more familiar to them than others. Repeated exposure increases familiarity.
In short, it’s the familiarity effect. The more often people are exposed to your brand the more they will trust you and willing to buy from you (or recommend you to others).
Post enough to reach a minimum effective dose.
Keep increasing the volume until you see results.
Implement the rule of seven until you discover how many touch points it takes to generate a lead.
The most effective way to get to the rule of seven is by getting your customer to join your communication list (email, newsletter, podcast, youtube).
Then finally continue to nurture them to create the Mere Exposure Effect.
#4 Go Deep on a Subject, Not Broad
Rule #4 is short and sweet. There’s billions of people on the planet, you can’t and don’t want to serve them all.
In fact, the broader your content, the easier it is to fail.
Instead, focus on making better connections with fewer people. The easiest way to do that is to find people that see the world the same way as you and who have the same goals.
Find them by sharing your beliefs and values in your content. Share your story of how you overcame the gist hurtle your customer is experiencing (as it relates to your product or service).
Sharing is caring…
#5 Develop Your ICA (Ideal Customer Avatar)
Get clear on the demographics, geographics, and psychographics beliefs, values lifestyles that make them who they are. What are their fears and frustrations, goals and aspirations?
The easiest way to develop your core message is to write down the top 5 things your customer wants to achieve and the 3 things that are stopping them from achieving their goals. Choose the top obstacle to focus your story around.
That’s where you will identify your brand story. Adam refers to this as knowing your customer’s miracles and miseries…
#6 Know Your Customer’s Miracles and Miseries
Dean Graziosi always says; “customers don’t buy from you when they understand what you sell, they buy when they feel understood.”
The miracles are all the things the customer wants and desires. Their miseries are all the things stopping them from getting what they want (as it relates to your product or service).
Knowing what’s stopping your avatar from getting what they want will allow you to position your service as the bridge that can help them overcome the misery gap to achieve what they want and see you as the hero.
This is where conversions take place.
#7 Sell the Benefits – Not the Features
When it comes to marketing, it’s not about the features, it’s about how those features will get the customer what they want. The real value is in the benefit.
People don’t buy based on logic, but rather emotions. That’s why promoting features doesn’t work, it doesn’t engage people at an emotional level. But connecting the feature to the outcome will overcome that.
Follow these 7 steps to take your marketing to the next level in 2022.
Nearly every self-made billionaires are obsessed with learning. This video reveals the top to recommended books that had the biggest impact on these billionaires…
WATCH:
Summary of the 10 Top Recommended Books by Self-Made Billionaires…
#1 The Intelligent Investor – Benjamin Graham
The # book that Warren Buffet claims to be the best book on investing (bar far), was The Intelligent Investor by Benjamin Graham. And, that chapters 8 and 20 were the bedrock of his investing strategy for many years.
First published in 1949, is a widely acclaimed book on value investing. The book provides strategies on how to successfully use value investing in the stock market.
Warren Buffet isn’t the only one who liked it…
Historically, the book has been one of the most popular books on investing and Graham’s legacy still remains with almost 40k Amazon positive recommendations on it’s Amazon book listing.
#2 Extraordinary Popular Delusion And The Madness of Crowds – Charles Mackay
Sir John M. Templeton, a Tennessee-born investor and philanthropist who amassed a fortune in global stocks and gave away hundreds of millions of dollars in his life time.
Templeton was regarded as a contrarian investor and mutual fund manager who founded the Templeton Growth Fund in 1954, which eventually netted $13 billion in assets.
First published in 1841, Extraordinary Popular Delusions and the Madness of Crowds is often cited as the best book ever written about market psychology.
The book covers the grand-scale madness, major schemes, and bamboozlement-and the universal human susceptibility to all three. This informative, funny collection encompasses a broad range of manias and deceptions, from witch burnings to the Great Crusades to the prophecies of Nostradamus.
#3 The Cather in the Rye – J.D. Salinger
Oddly enough, the book that changed Bill Gates life the most was the Cather and the RYE. He apparently found it fascinating.
The Catcher in the Rye is a novel by J. D. Salinger, partially published in serial form in 1945–1946 and as a novel in 1951. It was originally intended for adults, but is often read by adolescents for its themes of angst, alienation, and as a critique of superficiality in society.
About one million copies are sold each year, with total sales of more than 65 million books. The novel’s protagonist Holden Caulfield has become an icon for teenage rebellion. The novel also deals with complex issues of innocence, identity, belonging, loss, connection, sex, and depression.
Who knew?
#4 Be Here Now – Ram Dass
This was Steve Jobs most recommended book.
Be Here Now, is a 1971 book on spirituality, yoga, and meditation by the American yogi and spiritual teacher Ram Dass (born Richard Alpert). The core book was first printed in 1970 as From Bindu to Ojas and its current title comes from a statement his guide, Bhagavan Das, made during Ram Dass’s journeys in India.
Basically, Be Here Now is one of the first guides for those not born Hindu to becoming a yogi. For its influence on the hippie movement and subsequent spiritual movements, it has been described as a “countercultural bible” and “seminal” to the era. It encourages readers to let go of themselves.
#5 Life is What You Make It – Peter Buffett
James Dimon is an American billionaire businessman and banker who has been the chairman and chief executive officer of JPMorgan Chase, the largest of America’s 4 biggest banks.
The book he recommends as the most influential in his readings was: Life is What You Make It. The book is a story of love, hope and how determination can overcome destiny and to find your own path to fulfillment.
From composer, musician, and philanthropist Peter Buffett comes a warm, wise, and inspirational book that asks, Which will you choose: the path of least resistance or the path of potentially greatest satisfaction?
#6 Things Hidden Since the Foundation of the World – Rene Girard
Founder of Pay Pal, billionaire Peter Theil’s top book pick was Things Hidden Since the Foundation of the World. Theil once claimed he was blown away by the author’s philosophy that will completely change your perspective on the world.
An astonishing work of cultural criticism, this book is widely recognized as a brilliant and devastating challenge to conventional views of literature, anthropology, religion, and psychoanalysis.
Girard’s point of departure is what he calls “mimesis,” the conflict that arises when human rivals compete to differentiate themselves from each other, yet succeed only in becoming more and more alike. At certain points in the life of a society, according to Girard, this mimetic conflict erupts into a crisis in which all difference dissolves in indiscriminate violence.
#7 My Inventions: The Autobiography of Nikola Tesla – Nikola Tesla
This is the favorite book by Google’s founder Larry Page. The book is a biography of the genius electrical inventor. My Invention’s is an autobiography of the reclusive, brilliant engineer who:
Invented the Niagra power system that made Edison’s obsolete. Sold Westinghouse 40 patents that broke a General Electric monopoly. He discovered the radio methods that Marconi converted into a fortune. Built a radio-guided torpedo before Ford ended the horse-and-buggy era. Tesla attempted, with J.P. Morgan’s backing, to change the earths electric charge!
#8 The Idea Factory. Bell Labs and the Great Age of American Innovation – Jon Gertner
Facebook’s Mark Zuckerberg is a lover of books. The one he love the most? Bell Labs and the Great Age of American Innovation which describes the history of Bell Labs, the research and development wing of AT&T, as well as many of its eccentric personalities, such as Claude Shannon and William Shockley. The book explains how Bell Labs was influential in be the incubator for scientific innovation from the 1920’s through the 1980’s.
Their growth concepts still propel many of today’s most exciting technologies.
#9 The Effective Executive: The Definitive Guide to Getting the Right Things Done – Peter Drucker
What makes an effective executive? That’s what the whole book is about.
The measure of the executive, Drucker reminds us, is the ability to “get the right things done.” This usually involves doing what other people have overlooked as well as avoiding what is unproductive. Intelligence, imagination, and knowledge may all be wasted in an executive job without the acquired habits of mind that mold them into results.
Drucker identifies five practices essential to business effectiveness that can and must be mastered:
Managing time;
Choosing what to contribute to the organization;
Knowing where and how to mobilize strength for best effect;
Setting the right priorities;
Knitting all of them together with effective decision-making
#10 Benjamin Franklin, An American Life – Walter Isaacson
Tesla founder, Elon Musk’s favorite book is about one of the most influential men in history: Benjamin Franklin, An American Life. Musk said that the story of the humble boy who went from apprentice who self-educated himself and became a self-made philosopher and businessman had a big impact on his life.
Sounds familiar…
The book outlines the life of the ambitious urban entrepreneur who rose up the social ladder, from leather-aproned shopkeeper to dining with kings, he seems made of flesh rather than of marble. In best-selling author Walter Isaacson’s vivid and witty full-scale biography, we discover why Franklin seems to turn to us from history’s stage with eyes that twinkle from behind his new-fangled spectacles. By bringing Franklin to life, Isaacson shows how he helped to define both his own time and ours.
“If you’re starting a company, you always want to aim for a monopoly and avoid competition. Hence, competition is for Losers.” – Peter Thiel
Who the Hell Are You Calling a Loser?
In a famous Y Combinator master class, Peter Theil founder of Paypal and Palantir, presented his famous business strategy that requires founders to position their growth for a monopoly of the industry.
‘Competition is for losers’ is one of his mantras. ‘Monopoly is the condition of every successful business’ is another. It is the ultimate test of entrepreneurship to build something that is one of a kind, sufficiently different from what already exists to render the idea of competition redundant.
In this article, we’ll cover how Peter approaches new markets and how to create a monopoly. But first, here’s a brief background on Thiel and why you should even care what he has to say in the first place…
Who the Hell is Peter Thiel?
You could say he knows a thing or two about the tech space. Peter Andreas Thiel is a German-American billionaire entrepreneur and venture capitalist. A co-founder of PayPal, CIA-based Palantir Technologies, and Founders Fund.
He was also the first outside investor in some of the biggest unicorns in silicon valley including Facebook, Stripe and Space X.
His companies and investments have earned him a net worth of $5 billion. He also gives a small number of entrepreneurs $100k over two years to skip college and build their own companies.
You can watch his talk at Y Combinator. Or read the summary below…
WATCH:
So How Do You Enter a Crowded Market? Don’t…
As Peter explains, especially to tech founders, companies need to be very careful about what markets they enter and especially how they differentiate themselves as not better, but something entirely different when approaching markets of high competition.
Similar to the Blue Ocean Strategy, Theil explains that if you’re entering into a crowded market it’s very difficult (and often expensive) to gain the attention needed to build effective brand awareness. Especially if you offer similar product or service…
Success in saturated markets requires a lot of money to advertise, dramatically lowering your margins and ability to win. This has also been dubbed, the start-up graveyard.
Evaluate the Cost Trap of Entering Saturated Markets
The only way to enter saturated markets with established larger brands (with way more money than you) is to make a product or service completely better and different than everyone else on the market.
But doing so is way easier said than done. That’s where the case for chasing emerging market trends pays off. Emerging companies (especially tech), should forget fitting into existing markets and instead pursue entirely new and emerging potential markets. Even if it’s risky.
Here’s why…
When entering markets with less or no competition, you have a greater chance of success and it’s far easier and more cost effective to acquire the attention you need to scale. Simply because you’re one of a few players in the space.
Even if you launch in an emerging market with an average or similar product at the beginning, you will have more time and opportunity to develop and perfect your average product and service while you’re building your audience and future customer base.
In fact, if you think about it, that’s exactly how most successful tech companies have been able to scale so fast as early stage market players. They rode the wave of the trend and captured all the early attention establishing their future industry dominance.
Conclusion:
Facebook wasn’t the first social network site, Google wasn’t the first search engine, Microsoft wasn’t the first OS company or Apple wasn’t the first computer company. But they were early in the market, they caught the trend and they executed better than everyone else. And when market reached its full potential they became big brands or monopolies.
That’s what Peter Thiel meant by “competition is for losers”…
Meet the Former MMA fighter, high school dropout, and single father who had absolutely zero business background bought a business for $500 on an online business flipping site. 9 years later, his business is doing $35 million a year.
His advice to you? “Don’t start a business, buy one.”
Here’s how you can do it too…
But first, here’s a quick background on Ramon Van Meer
Today Ramon Van Meer is the CEO and founder of Alpha Paw, a website for pet owners that offers products for every dog breed-specific health issue. Ramon bought the business for $300k and has built it to $35M in revenue within three years.
Where’d he get the money to buy it? Through a series of website flips that started with a small content blog about financial credit, a site he bout on Flippa for $500. He promoted it and built a small following and sold it. He did that again about 3-4 more sites.
You can watch Ramon’s incredible exit story below or listen to it in the Quiet Light podcast, but want I wanted to show you, is the site Ramon and thousands of others go to buy and sell websites. Flippa.com.
WATCH:
Want to Buy or Sell a Website? Meet Flippa.com
Flippa.com is an auction site where you can buy and sell internet businesses. Don’t know how to code or build a membership site or dropping shipping store? No problem, just buy one.
What Can You Buy and Sell on Flippa?
Flippa lets you can buy and sell websites, drop shipping stores, domains, and even mobile apps. The portal is aimed to assist website owners in selling their websites as well as assisting others in purchasing established websites, domains drop shipping sites, and mobile apps.
Sites can range from just created with zero revenue to multi-million in reoccurring sales…
If you’re interested in learning more about how to use Flippa and the pros and cons of the platform, check out this full report and guide from Niches Pursuits.
The Billion dollar Patagonia brand was started by a bullied teenager living off fifty cents a day learning how to be, a falconer…
And the original source material for the products he made, came from the dumpsters he was diving in.
The Bizarre Beginning of the Patagonia Brand
From it’s very beginning, the brand never really cared about being cool or even making money. Instead, it focused on making gear for the sport they loved while being environmentally responsible. Today they’ve become a status symbol for the biggest and richest companies in the world.
Here’s the story of how the Patagonia company was born…
WATCH:
Patagonia’s Roots in Black Smithery, Falconry, and Rock-Climbing…
Patagonia’s founder, Yvon Chouinard was born in 1938 in Lisbon , Maine and raised in a French-Canadian community that spoke little English.
His father, a hard working blue collar man, moved the family to Burbank CA when Yvon was only 8 years old. An experience that turned out to be a pretty shitty one for little Yvon.
Shitty because Yvon was bullied at school for not being able to speak English. He was also the smallest kid in his class which didn’t help his position. Not knowing what to do, Yvon would just simply run away. He spent most of his time alone in the wilderness. Hunting and fishing by himself.
Then one day, Yvon discovered, of all things, falconry…
He joined a local falconry club where he made friends and learned how to train hawks and falcons. For the first time, Yvon belonged to something.
One of the members, Don Prentice, was a mountain climber who trained the club how to rappel down cliffs to in order to access falcon nest located high up on mountain rock ledges.
So What’s the Blacksmith Connection?
The club became obsessed with the sport. Traveling all over the country rappelling down America’s tallest cliffs. They did it for the most part, without any gear…
Eventually the group turned their attention from rappelling to climbing. Were they’re lack of equipment became problematic (opposed to repelling down, climbing up requires a lot more than a rope).
With only 200 mountain climbers in those days and no store to provide their climbing gear, the group was forced to make their own in the early days of the sport. One of those items were pitons (the stakes mountain climbers hammer into the rock face to clip onto for, “safety”).
“Hey Mountain Climbers, Clean Up Your Shit!”
The problem with the original pitons was they were permanent. Climbers would just leave the stakes poking out of the side of the mountain for others to use later on…It became an eyesore and Yvon wasn’t having it.
Yvon taught himself how to be a blacksmith (in a chicken coop in his parents backyard) where he invented the first sets of removable pitons, changing the sport forever. They even turned out to be stronger and more reliable than the permanent European pitons they originally used.
He didn’t even charge his friends for them in the beginning. He would just hand them to other climbers to help clean up the mountain side. They were an instant success.
From Climbing Gear to Clothing Icon…
Pategonia eventually got into the clothing business after Yvon took a climbing trip to Scotland where he bought a Rugby shirt because the material looked tough enough to climb a mountain in (and it looked cool). Plus he thought the collar would help keep the climbing ropes away from his neck.
Climbing in his Rugby shirt back in the states, Yvonn stuck out like a sore thumb in his flamboyant colored shirt. In a good way. Other climbers asked where they could get a “fancy colorful climbing shirt”.
Here’s a review of some of the original 1980s rugby shirts they launched with:
WATCH:
So Yvon licensed a series of durable and colorful rugby (I mean climbing) shirts. They sold like hot cakes…
But while the clothing brand famously went through many ups and downs over the years, Patagonia today is one of the most recognized clothing brands on the planet.
All thanks to a badass little kid who climbed his way up in life on his own terms.
Toshiba is a brand that’s been drowning in scandals for years. Including a recent one that involved overstating it’s profits to shareholders by $1.2 billion which resulted in the resignation of their CEO.
The company was once one of the most innovative businesses on the planet, they produced one of the first laptops. They were credited as being the first company to mass produce one. Chances are you owned one…
They were sued and settled to pay $1billion in a class action lawsuit for faulty equipment.
Despite being such an innovative company, Toshiba has experienced some massive setbacks over the years that have resulted from a combination of both poor business decisions and public scandals.
This video y Company Man highlights the most notable ones. Here’s a video that highlights the history of Toshiba’s insane series of scandals.
WATCH:
The Surprising History of Toshiba
Toshiba traces its history in Japan to 1875. The company rode the post-war Japanese manufacturing boom in the late 1950s to high growth portfolio of unique and innovative products. Toshiba began selling products in foreign markets during this period and continued to expand its businesses across the globe during the following decades.
Today, the conglomerate operates business units on a worldwide scale in a variety of diverse industries, including semiconductors, personal electronics, infrastructure, home appliances, and medical equipment.
Toshiba reported net worldwide sales of more than 3.38 trillion Japanese yen or $31 billion for the 2020 fiscal year. The company employs more than 125,648 people worldwide.
Somewhere in remote Montana, right now, there’s a guy getting paid to shoot an assault rifle at any bird that lands on his pond. In order to save their lives…
He’s a hero. In order to understand why, you need to know about the Berkeley Copper Mine.
It’s a cocktail of death, especially for un-expecting waterfowl.
The levels of copper are high enough in the water table that Montana Resources has mined copper directly from the water itself!
But the Berkley Pit is a Graveyard for Waterfowl…
In 1995, a flock of migrating geese landed in the Berkeley Pit and died. A total of 342 carcasses were recovered.
After inspecting the corpses, scientists discovered their insides were lined with burns and festering sores from exposure to high concentrations of copper, cadmium, and arsenic.
The water burned them alive…
On November 28, 2016, several thousand snow geese died after a large flock landed in the pit’s water to avoid a snowstorm. Immediately after the event, officials made efforts to scare birds away and prevent more from landing in the area.
Now, in order to protect any waterfowl from dying a very painful death, this man gets paid to protect them. By shooting at them…
Don’t worry, he doesn’t hurt them, he only scares them away for their own protection. Crazy job…
There’s a growing multi-billion dollar industry that’s sprouting up from, of all places, homeowner’s basements. Here’s a peek inside the growing “Microgreen Industry” that one of your neighbors is probably cashing in on.
Here’s why…
The global microgreens market size was valued at $1.3 billion in 2019, and is now projected to reach $2.2 billion by 2028. Growing demand for microgreens, along with recent interruptions in global supply chains have created a local cash opportunity.
Especially amongst innovative homeowners looking to cash in on their un-utilized square footage.
What the Hell Are Microgreens?
Microgreens are young seedlings of edible vegetables and herbs. Unlike larger herbs and vegetables that take weeks or months to grow, microgreens can be harvested and eaten a week to 10 days after leaves have developed. Like baby carrots but for herbs…
These tiny plants only grow to a few inches and can come in 50 to 60 different varieties. Microgreens were originally limited to fancy dinner plates and boutique grocery stores due to their higher cost. But now they’re a multibillion dollar industry.
And did I mention, you can grow them in your basement? The set up cost is low and the growing cycle is super quick, meaning you can be harvesting and selling your first crop in just a couple of weeks.
Interested in this as a side hustle? Here’s an e-Book to get you started…
Microgreens can be grown in a small space and can sell for $50 per pound or more, making them an ideal crop for small farms and “urban growers”. In an area as small as a shipping container, a garage, or basement you could generate thousands per month growing and selling them.
Here’s the full story on how one couple makes $120k/year selling microgreens from the basement of their urban home.
There is an obnoxious amount of pontificate around the topic of passive income streams. Here’s an actual one that’s super underrated. Meet a guy making almost $100k/year with zero employees or customer interaction.
Selling ice out of vending machines…
Ice Vending Machines. Yes They’re a Thing Now…
You may have seen one of these giant ice vending machines selling ice for a low price of $2.50 or less.
Typically located on high traffic locations, perhaps next to a gas station, convenience store, or dollar store.
They’re freestanding and allow someone to drive up and snag 20 pound bags of ice at. Apparently people love them…
It’s an easier and more affordable way to get lots of ice for a party by the pool, a trip to the lake, a hunting or fishing trip, or some other special occasion. According to Road Less Traveled Finance, if you’re interested in getting into ice vending, you can expect to earn upwards of $3,664 per month in profit (and the margins are hella high).
Here’s how this guy makes $71k a year selling ice as a passive income stream with zero employees. His names Brad. Seems like a cool guy. No pun intended…
Watch the full video if you’re interested in a business that makes money while you sleep.
This is the favorite book by Google’s founder Larry Page. The book is a biography of the genius electrical inventor. 
