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Best Practices Entrepreneurship Human Resources Management Marketing Skills Women In Business

Truth Versus Lie

“Truth Versus Lie”

Have you ever been deceived, or lied to? The answer more than likely is, yes. When that occurred, how did you feel? Were you happy, elated, or overjoyed with a sense of exhilaration? Again, probably not.

Here’s the point, when we label an occurrence as a lie, it takes on a different meaning per the way we act, versus thinking of it as the truth. Nevertheless, in some situations, because someone has lied to us, we move towards a more positive outlook in our life but we don’t realize it at the time. Even though we may not know it at the time, that person has done us a favor. Now, I’m not suggesting that you seek to associate with those that lie to you to have them extend a favor. Instead, be mindful of the benefits derived from not being told the absolute truth about something, per the benefits it may hold for you. That may sound strange, but in life we get what we expect, so expect something good out of the situation.

The next time you catch someone in a lie, appreciate the fact that you’re seeing the person in a different light and be glad of that additional insight. You can use it to improve yourself, which might mean getting away from that person. If that turns out to be the case, you’ll be moving your life upon a path of future discovery and  be away from the environment that’s not serving as well otherwise … and everything will be right with the world.

What does this have to do with negotiations?

In a negotiation, deceit can reign supreme, as negotiators go about playing jet-eye mind tricks to position the other negotiator. It’s expected that neither will be so transparent as to disclose their full negotiation position. So, if it’s expected in a negotiation, and you’re always negotiating, why do you allow it to be permissible during a negotiation and not in other aspects of your life? The answer lies in the fact that you more than likely see one aspect, negotiations, as being something more formal than other aspects of your life. In essence, it’s the mindset you possess in one situation versus another. If that’s the case, and you’re the person controlling your mind, you can give the meaning of a lie a meaning that’s beneficial to you. That doesn’t mean you have to drop your guard, it means, be mindful and understanding of what you’re guarding. Do so … and everything will be right with the world.

Remember, you’re always negotiating!

Categories
Growth Human Resources Management Personal Development

Make Firing Employees Easier and Faster – Let Them Deselect

Which is more valuable to an employer, the job skills employees possess or the skill of behaving with integrity. I can appreciate how this is a very unfair question. One can argue that we need both in our employees and that would be a fair statement.  Others may claim that behaving with integrity is not a skill at all but a measure of one’s character.  Job skills are worthless (as well as job knowledge) without integrity and any employer who holds onto an employee who knows a lot about the job but who has a pattern of broken integrity is costing the organization in ways that cannot be measured.

If you have ever had to manage a poor performer you know the stress it can cause and the energy it can drain from you.  To manage a poor performer, it is first necessary to have a clear definition of a poor performer. The most useful definition is: “an employee who demonstrates a consistent and frequent pattern of broken integrity.”  It is their inability or unwillingness to be have with integrity on a consistent basis that makes them a poor performer and a candidate for firing regardless of how much they know.

Adopting this definition helps make firing an employee much easier. Poor performers are shouting with their behaviors “Fire me!” They are “deselecting”. Deselecting means they are making the choice to leave you and/or your organization.  It’s their choice not yours and you merely need to help them to fulfill that wish.  You are merely deciding the timing.

There is another benefit to adopting this definition.  It enables you to take the bias out of the decision making.  With the bias out, the organization is better protected from legal action.  There are two crucial factors required for this deselection strategy to work properly.  First, an embrace of the definition of poor performer is necessary (“an employee who demonstrates a consistent and frequent pattern of broken integrity”).

Second, there needs to be a clear definition of integrity.  If the definition of integrity is clear and the definition of poor performer is clear, these two definitions work in cooperation to remove the bias.  Here is the definition of integrity I use in my business.  It has four parts and is operational.  It describes behaviors which makes it easy to observe and to measure.  The observable behaviors make it easier to remove the bias.

Integrity:

  • Make only agreements[1] you intend to keep.
  • Immediately communicate when you can’t keep agreements to those who need to know.
  • Admit when a mistake is made, apologize, and look at the system[2] as a team for a solution (no blame, make no excuses, no complaining).
  • When a mistake is seen from others communicate it respectfully, ask they provide a sincere apology, and work to correct it and prevent it from occurring in the future.

By adopting these two definitions a leader can influence all employees to self-manage their own agreements and to therefore self-manage their own integrity.

Anyone who willing and able to manage their agreements has the basic ability to perform. Anyone either unwilling or unable to manage their own agreements does not have a basic ability to perform.

Behaving with integrity is a basic skill and when it’s missing, the person cannot perform his or her basic duties.  Even if the person has exceptional skills in other areas, the absence of an ability or willingness to keep their own agreements will neutralize the other skills and/or knowledge.  In many respects Bernie Madoff was a knowledgeable and intelligent investor.  His lack of integrity cost his customers their money and cost him his freedom.

Recently a client needed to address concerns with one of the employees.  This employee had worked there for many years and was a bit of a trouble maker. He would often have disrespectful outbursts with co-workers. He often would refuse to follow through on agreements and would often break agreements.

It was brought to our attention by a co-worker he had threatened another co-worker with bodily harm.  He was confronted.  He admitted it and was promptly warned about the policy, and suspended for one day without pay.  When he returned to work he refused to participate in mandatory meetings, and he purposely destroyed company property in protest to his suspension.

This pattern of broken agreements and disrespect was a clear indication of deselection.  For years he had caused disturbances and the leadership would usually ignore them because his job knowledge and experience was in short supply in the industry.  Once the leadership saw the poor performance pattern, and once the organizational leadership saw the waste he was creating, it was easier to see how he was actually deselecting.

Always put integrity first as the list of skills needed to be a high performer.  Putting the job skills ahead of integrity skills will predictably cause more waste for everyone.

[1] Agreement: An activity that is specific, measurable and time sensitive and has a predictable process to achieve it.

[2] System: A series of interdependent processes that achieve an aim.

Categories
Leadership Marketing Operations Personal Development

The Surprising Secret to Sales Growth

Every company has ups and downs, but what if yours has had a few quarters of disappointing revenue? You might be thinking it’s time for a big marketing investment, but where would you focus your energy?

  1. On rewarding regular customers with promotions to keep them coming back.
  2. On improving the customer’s experience at the time of purchase.
  3. On providing comparison shoppers with rational reasons to choose your product over another one.
  4. On customers who are only starting to consider making a purchase.

Most people would choose (A), and in fact that’s been the trend with brands over the past few years. But according to a recent article by global management consulting firm McKinsey&Company, (D) may actually be a better answer.

Customers aren’t as loyal as you think they are.

Traditional sales advice says that it’s easier to keep a past customer than to get a new one, and so there’s been a proliferation of customer loyalty programs over the past few years. However, McKinsey reports that fewer people are actively engaged in these programs today than in the past. And 58 percent of loyalty members don’t even use the programs they signed up for.

McKinsey researched a database of 125,000 consumers across over 350 brands and found that only three out of 30 categories of purchases were driven by loyalty: mobile carriers, auto insurance and investments. In every other category, from breakfast cereals to personal care items to laptops, at least two thirds of people shopped around. For cosmetics and shoes, almost everyone did.

The researchers then looked at whether these shoppers ultimately stuck with their tried and true brand or switched. In the 27 categories where people were likely to shop around, 13 percent of people never considered another brand and another 29 percent shopped around but stuck with the brand they’d bought before. The real news is that a whopping 58 percent ultimately decided to buy from someone else. And shoppers were twice as likely to buy a brand that they’d considered at the beginning of their buying journey, as opposed to a brand they became aware of later on.

One of our team members at Beyond Philosophy offered this example that I think explains these changing trends in customer behavior. She says that for the past 30 years, her mother has bought all of her cosmetics at the local department store’s Clinique counter. She is the ultimate loyal customer who never even considers buying another brand, and she might buy more if there’s a special promotion. My colleague’s 19-year-old daughter, on the other hand, hops from one makeup brand to another based on reviews, blogs and what her friends are buying. She already knows what she’s interested in when she steps into a store, though she’s likely to look around before making a decision.

Loyalty programs might work for the mother, but for the daughter, it’s more important to get on her radar before she goes shopping.

Getting in on the Initial Consideration Phase

As a customer experience consultant, I of course have some ideas about how companies can more effectively become part of buyers’ initial consideration phase.

  1. Understand what the customer is experiencing as he or she first begins interacting with your brand, whether that’s on a website, through social media, or in person. Before you begin to design a better experience, you must understand the rational, emotional and subconscious factors that make up your current experience, and how it can be improved. We use a process called  Customer Mirrors to make these assessments and provide practical recommendations.
  2. Appeal to your customers’ emotions. When we talk about “shopping around,” it’s easy to think that customers are comparing features and prices, but that’s only a small part of the story. Our research has consistently shown that customers’ decision making is more influenced by emotional and subconscious factors than rational ones. That includes the way your brand or product is perceived by your customers and their friends.
  3. Make it easy for people to buy from you. In my recent book, The Intuitive Customer: 7 imperatives for moving your Customer Experience to the Next Level, Professor Ryan Hamilton and I talk about the role of behavioral economics in the buyer’s journey. When people are tired, stressed or simply overloaded with choices, they revert to an intuitive form of decision making. They go with their gut and choose something that’s easy. You can take advantage of this by setting your product or company up as the easy choice.

This of course doesn’t mean that you need to abandon loyalty efforts altogether. But the more you begin recognizing that the customer’s journey begins earlier than you might have thought, the better you’ll be positioned for the challenges of the future.

How likely are you to switch brands, and why? Let’s talk about it in the comments box below.

If you enjoyed reading this blog, you might also like these:

The Happiest Way to Spend Your Money in 2017

Not Meeting Your Targets? Here’s Why

Ignore this at your Peril: How Customers Decide

Colin Shaw is the founder and CEO of Beyond Philosophy, one of the world’s leading Customer experience consultancy & training organizations. Colin is an international author of six bestselling books and an engaging keynote speaker.

Follow Colin Shaw on Twitter @ColinShaw_CX

 

 

Categories
Growth Management Operations Personal Development

Leadership "Off-Brand" Behaviors

When speaking with C-Suite executives, I have noticed that the most popular chapter in my new book (Corporate Brand personality) is the chapter on Leadership ‘off-brand’ Behaviors. I wonder why? Perhaps you are savvy enough to realize that today yours and your leadership team’s individual brands play a significant part of the perceived brand of your business. Furthermore they have an increasing impact on your employer brand and employee engagement levels.

Employees and clients alike look for a level of authenticity in the brand they work for and buy from. This most strongly comes from you and your leaders reinforcing in the brand in your own individual ways, via aligned behaviors. As a leader, having a clear set of values and being open and transparent with those values, will enable you to ‘take’ people with you more effectively.

According to research by Burson-Marsteller, a CEO’s reputation account for 50% of a company’s reputation, and is 63% in Germany!

Maybe it’s time to take your personal brand seriously and treat it as strategic priority in your business.

To download this chapter of my book or buy it – www.lesleyeverett.com

Categories
Marketing Personal Development Technology

Are You Using the Right Content Marketing Metrics?

Years ago, I took my three year-old to her second dentist appointment. I wasn’t expecting any problems because she had dealt with her first appointment like a champ and I had assumed that the first one would be scarier than the second one. And the second appointment went swimmingly–in fact, she seemed uncommonly cheerful when I told her where we were going. Then. when we got home, she asked, “When do we go to the party?”

She hadn’t been invited to any party, so I had no idea why she was asking that. After some back and forth and some head-scratching conversation with her mom, we realized that she had indeed attended a friend’s birthday party following her first dental appointment, so she had put those events together into one firm (and happy) memory and now was expecting the other shoe to drop after seeing the tooth doctor again.

We were able to explain to her that there was no party for her today, and she understood, but it caused me to recognize something all of us human beings do–and not just when we are three years old. We tend to impute meaning to coincidences. This is deadly when making data-driven marketing decisions.

I heard a story–don’t know if it is true–that back in the summer of 2012, the Sprint social media team was happy when their positive mentions starting increasing dramatically. At least at first. A little digging showed them that the mentions were about the Olympics and that the happy conversations around the word “sprint” in that context was not something they should take personally.

Another time, I showed a set of results to a client and told them we had tested them and that they were 90% accurate. The client took a quick look at the first 10 results on the screen and insisted, “That can’t be true–look, the first one is wrong!” The other nine were correct, which is what 90% means, but he distrusted the system anyway.

These examples probably seem silly to you–because they are mistakes you didn’t make. But I see clients performing unnatural acts with numbers all the time just because no one is really thinking about what they mean.

One former client told me that they use their web analytics to see the conversions related to every piece of content in their system so they know what the best content is. Unfailingly, the “best” content was for their best-selling products. Maybe you think that products are best sellers due to marketing content alone, but I have my doubts.

Instead of using simple correlations of which pages lead to conversions, perhaps they need to dig deeper, as the Sprint team did, to really understand their numbers. If you are ready to dig deeper–to think in a new way–you can use AI analysis to remove a lot of spurious correlations to get to the underlying causes of what is going on. Once you do that, you can really work on improving the right things.

But if you keep thinking the same old way, someone might have to tell you that there is no party for you today.

 

 

Categories
Growth Human Resources Management Personal Development

Rethinking the Manager/Employee Touch-Base Meeting

Manager/employee touch-base meetings were created to be better than yearly or twice-yearly job reviews. But have they turned out to be as good as everyone expected? Sometimes, but not always.

A supervisor usually pulls up a document that was created in the last touch-base and says, “Here are the to-dos we talked about last time. Have you done this . . . have you done that?” And then the final killer question is, “Why not?”

If you conduct touch-bases like that, you are sending the message that you, the manager, know everything and that your supervisee must prove him or herself. Your employee leaves the room feeling blamed, pressured and even threatened.

Yet there are simple, highly effective ways to turn touch-base meetings into opportunities for mentoring, coaching, and positive motivation. The strategy is to reverse the process so you’re letting your employee take responsibility, rather than your catching them at what they’re doing wrong.

Start with a simple open-ended question . . .

Questions like “Has it been a good few weeks since we last talked?” or, “Have you been enjoying work lately?” kick off a give-and-take conversation that allows you to then talk about anything in a safe way. They also offer you a chance to get a general feel for how things are going for your employee.

Replace “Let’s see how you’re doing on your to do list” with “What do you feel good about accomplishing since we last talked” . . .

If you follow this advice, you will start out focusing on positive changes and accomplishments that the employee has made. Next, give positive reinforcement for what they’ve accomplished and let them feel proud of their achievements. Then move on to any items that are still undone, which you can now discuss in a positive and upbeat way. This change drains the blame from your meeting and creates positive, motivational conversations.

Ask, “Are there areas where you need some help?” . . .

This is where you can coach and assist employees. Your offer of help prevents them from feeling bad about something that is undone and lets them feel comfortable about getting the help they need. Be sure to listen for underlying reasons why your employee might not be tackling certain tasks. The issue could be time, meaning they don’t have enough time to do everything – perhaps others in the organization could help?  It could be that they lack some piece of technology that would help them, the services of a consultant, or something else.

The bottom line is, by offering help you are helping someone not feel guilty about not getting something done. Under the old system of job reviews, people would often feel guilty and want to mislead or try to divert blame from themselves. That is very unhelpful. Having a frank and honest discussion, much better.

Let the employee set his or her own “to-dos” and priorities . . .

As a supervisor, there will be times when you need to make firm assignments. But as much as you can, allow your employee to set his or her own priorities and projects. That builds a sense of ownership and enthusiasm.

After the steps I recommend above, ask your employees how they’re doing on their action plan (a better name than a “to-do list”) to see if anything has been missed. Then ask them if they have anything they would like to add to the list. You can follow up with motivational questions like, “Why do you think this is important?” and, “How do you plan to tackle it?”  If there’s something you would like them to put on their list that they didn’t already think of, now’s the time to mention it. Most of the time, they are highly likely to have thought of that idea in the first place.

And to add still more encouragement . . .

Observe the “five to one” rule when meeting with supervisees who could benefit from an extra dose of positive inspiration. How does it work? For every one thing you say that could be interpreted as criticism, say five things that are positive and encouraging.

To sum it up . . .

When you adopt the approaches I recommend in this article, you change the touch-base to an extremely positive experience for encouragement, coaching and honest discussion. It is no longer an inquisition. In essence, you’re reversing the process by having employees take responsibility for their own action plans. Because you are now a mentor and coach, you will create a very strong and positive work bond.

 

 

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Best Practices Entrepreneurship Human Resources Management Marketing Skills Women In Business

David, Goliath, and the Investor Pitch

I had the distinct honor and pleasure of coaching five Hero Club entrepreneurs in preparation for their pitch at the C-Suite Network Investors Summit in San Jose on September 11-12th. It was an exciting event and helping people with great ideas, products, and services tell their stories in a compelling way is one of my favorite parts of the job.

All five CEOs were terrific, poised and articulate with a solid pitch and great visuals, and they all reported being approached afterward by interested parties; what more could we ask for? But in retrospect, one pitch stood out uniquely, and offers a lesson about overcoming the odds and expectations, and why you should never underestimate anyone – including yourself.

David Williams is the CEO and superintendent of Village Tech Charter Schools in Cedar Hill, Texas, just outside of Dallas. Various people I spoke to after the fact confirmed that, before his presentation, there had been a general wondering about why a non-profit, specifically a Pre-K – 12 school, was pitching in Silicon Valley. At best, most admitted preliminary assumptions of it being something of a charity case, like when the older kids let the little one play with them, even though they know he’s not in the same league. There seemed to have been minimal expectations for his performance. Perhaps not so surprising was the fact that David himself later confessed to having similar concerns leading up to the event.

David may not be alone. How many times have you anticipated an event or opportunity with trepidation, based on feelings or concerns of inadequacy, of not belonging? Sometimes there’s a bit of the “Imposter Syndrome” that creeps in when surrounded by other highly expert, highly experienced, and/or highly reputed people. It might also occur if you’re just generally not comfortable presenting to large groups, if the event is particularly high-stakes, or if it’s your first time in the spotlight in a new context such as a conference presentation, in the media, or in this case, an investor pitch. The enormity of the pressure to perform and succeed in the public eye is enough to make most people’s hands shake – even if only a little.

But to David’s credit, he rose to the occasion and proved that he was not going to let this Goliath of an event get the best of him. He knew what was at stake, and he knew how much he wanted it for his company, his school, his teachers and his students, and that was the motivation he used to prepare for it.

The biggest challenge was the need to shift from “teacher” mode to “business executive” mode. Knowing your audience and figuring out how to angle your point so that it speaks to their unique perspectives and interests is a critical factor in the art of persuasion, and one of the most common areas where people fall short.

When speaking to an audience of teachers and school district members – his comfort zone – stories of children’s experiences and anecdotes of their funny and heartwarming comments will successfully convey all sorts of implicit information about the success of a program. But to a room of business executives and investors, those stories are just the sprinkles on the sundae: added for a little color and sweetness, but of minimal substance. We had to shift the focus to problems and solutions, to data and dollars – a philosophical shift that makes most teachers’ stomachs churn with disdain. And the whole thing had to be done in eight minutes.

To me, the key to his success was the fact that he was able to adapt his content to meet the needs and expectations of his audience, while still remaining completely authentic, and true to himself, both in preparation and on stage. This is often one of the greatest challenges we face when we find ourselves in new contexts with unfamiliar audiences.

I know inside he didn’t like having to cut out some of his favorite stories, but we found a way to use a couple of them in ways that made statistics personal, and humanized the call to action. And David was already a confident and competent public speaker, so it was really a matter of applying those skills with a different focus, and convincing himself and others that he was a much of a leader in the business world as in the academic sphere.

Sure, there were investors there who weren’t interested in adding a brick-and-mortar enterprise to their portfolios. But it was clear by the end that he was the crowd favorite and had earned the personal and professional respect of everyone there. The little non-profit venture had set the bar for what everyone else believed an investor pitch should look and sound like. As I heard several people say with genuine admiration that day: “He killed it.”

The moral of the story is that even when you feel like you’re out of your element – or even out of your league – do not let yourself be intimidated by the Goliath. Seek whatever guidance you need to put the pieces together, and play to win.

********

Are you preparing a pitch, or do you have questions about another critical presentation? If so, contact me at laura@vocalimpactproductions.com or click here to schedule a 20-minute focus call to discuss it with me personally!

 

Categories
Best Practices Growth Management Personal Development Technology

Security is Not Insurance – Debunking the Myth

Since 2005 I have been in the Information Security consultant and today I consult and coach security executives on strategy, compliance, messaging, and teams, so today I am going to talk about something that is critical to any organizational leader: information security. More specifically, the myth that security equates to insurance.

Many people in the security industry have used the security analogy for a very long time to explain the importance of security to an executive or client who has said,  “Why do I need security? It’s expensive and nothing has happened to my network; my company’s data is fine.”

The response often provided has been “for the same reason you need car insurance or medical insurance, you never know when there will be a problem.” Using a real-world situation to help explain something that is not always clear makes sense, but this analogy is not correct.

The reason it’s not a good analogy is because security is not insurance. Insurance attempts to make you whole again. It is there to replace your car, rebuild your house, allow you to replace lost or stolen items, or help you regain your health. Security on the other hand does not make you whole; once your data is stolen, your network breached, or your systems locked up with Ransomware it is not security that will make you whole again. There is insurance you can purchase to use when the hacker on the other end of the phone says we want 20 Million Dollars to unlock your systems, but that really is insurance.

If we are going to use analogies, then security is your force protection, it is proactive. You know the guys (or gals) at the perimeter with the big guns that are going to keep the bad guys (or gals) out in the first place. When I used to work at the Pentagon, there were armed guards with very big guns making sure only the people with the proper access could enter the building. Then there were locked doors within the building that could only be accessed by another select group of people. That is security! We don’t call them insurance guards we call them security guards (or in this case military police).

The same is true for access to your computer systems, network, and data. Your Information Security or Cyber Security (if you are using that term) team is the armed guards; it is their responsibility to keep the bad people out, to monitor for intrusions, and to react if or when a breach is observed. If you are treating this group as insurance you are not giving them the level of importance they deserve, the funding they need, or the authority they require.

For small organizations, you might think, “Who wants my data? I’m good till we get bigger; the hackers are out there looking for the big guys to steal from.” But that is not true at all. It’s like the burglar who will just move on to the next house when they see the ADT sign in your neighbors yard. If your neighbors are the bigger companies with the fancy security and armed guards it is your network the hackers are after because they know it will be easier.

But you want to say “I don’t have anything worth taking” and that might be true at the data level, but you do have something worth taking. It is your resources, your connection to other networks, and it is the fertile playground you are giving them to practice their craft. By allowing your network to go unprotected, you are allowing hackers to practice, to find vulnerabilities they can use against other networks, and to potentially use your network to launch an attack on another organization.

I am writing this so that we can stop equating security with insurance. Stop looking at this as a cost and start looking at is as a responsibility. You are not only protecting your data, your employees, and your customers; you are also protecting other organizations by putting the guards up around yours.

If you do not have a security team or strategy, don’t worry. It’s not too late and it does not have to be scary. There are lots of great consultants out there who can help. As a 12-year veteran of the information security and compliance space,  I invite you to send me an email at sharon@c-suiteresults.com or reach out via LinkedIn https://www.linkedin.com/in/smithsharonj/ to ask any questions you might have on this topic.

 

Categories
Best Practices Growth Leadership Personal Development

5 Easy Steps to Writing Your First Book

“Everybody does have a book in them, but in most cases, that’s where it should stay.” – Christopher Hitchens (maybe)

There are several variations of that quote and some dispute as to who first came up with the snarky witticism. But one thing’s for certain: It wasn’t Keith Leon. The co-founder of Leon Smith Publishing has been helping would-be authors become published authors for nearly 15 years.

As the author of three books on extreme leadership, I’ve long been a student of good writing and of writing processes. So I was curious about the advice Leon offers when he speaks to groups, teaches writing classes, or mentors individuals who want to turn their message into a book. Here are five tips he shared with me during a recent conversation:

  1. CREATE A ROADMAP

Most folks give up on their idea because they start without knowing where the book will begin or where it will end. A roadmap provides the path.

Once you decide the type of book you want to write – a memoir on launching your business, for example – start by writing down a series of one-line answers to a simple question: “If I were to write this book, what would I want to share?”

Don’t worry about the order. Just brainstorm things like key stories and processes. Keep writing them until you look at the list and say, “That’s it. That’s what I want to say in my book.”

Then make a second list using the first. This time, ask, “Who wants to go first?” Inevitably, one will jump up and say, “Me! Me! Me!” If not, ask, “Which one feels easiest?” Then ask who wants to go next and keep going until you have your roadmap complete.

  1. START WITH WHAT FEELS RIGHT

The roadmap provides the path the book will follow, but not necessarily the path you’ll take to write it. Begin by writing the chapter that feels “juiciest” or “easiest,” Leon says. Then do the next one that gets you most excited. And so on.

“You build momentum, and it doesn’t feel like a chore,” he says, “so you keep coming back.”

  1. FINISH WHAT YOU START

One of Leon’s rules is to complete the chapter you start before moving on to another chapter.

I didn’t quit my day job when I wrote my leadership books, so I know this challenge well. When you step away from your writing project for a few days, sometimes you return to find the chapter you were working on no longer is the “easiest” or the “juiciest.” If that happens, Leon says, re-read the last few pages of what you’ve written in the chapter. That’s usually enough to get you back into it and rolling again. But don’t leave it unfinished, because that’s just asking for trouble.

“If you have a chapter that’s undone, your subconscious knows it and it’s hard to complete the next one,” Leon says. “Then you get writer’s block, which is really just a pissed off inner child, right?”

  1. HONOR YOUR INNER CHILD

Leon tells his students to set an alarm and write in 50-minute blocks. When the alarm goes off, get up and do something else – stretch, go outside, put on some music. Do something for your inner child for 10 minutes. Then have a conversation with your inner child – out loud – before you return to your writing.

“OK, it’s my time to play,” you say. “But don’t worry. I’ll be back in another 50 minutes.”

Many of Leon’s students resist this idea, he says, but they inevitably find it “profound” after they give it a try.

  1. WORRY ABOUT THE ROCK, NOT THE DIAMOND

We’re conditioned to think that what we read is exactly what an author wrote. New authors can tend to expect perfection in the first draft, and that seldom happens. Writing is an artistic process that’s sometimes sloppy. Books go through revisions and an editing process. And editors, as Leon points out, take your rock and polish it into a diamond.

The freedom in knowing someone has your back allows you to focus on writing without judging what you’re writing.

“I encourage people to free-form write,” he said. “Then read it one time from beginning to end. If something makes you want to hurl, change it. If not, keep it.”

Then let the editors take over.

Leon’s advice here applies primarily to non-fiction books. Some authors also use it with novels, while some stick more to a storyboard. But if you’re convinced you have a story to tell or a message to share – fiction or non-fiction – and you aren’t sure how to get it from your head and heart to a finished document, Leon’s roadmap will show you a way.

 

Categories
Human Resources Management Marketing Skills Women In Business

5 Body Language Questions That Make You A More Awesome Negotiator

Click here to buy “Body Language Secrets”

When considering how you’ll engage in a negotiation, the questions you ask of yourself and the opposing negotiator will determine how successful you’ll be in the negotiation. The following are thought-provoking questions that will allow you to be a more awesome negotiator and enhance your thought process and abilities to win more negotiations.

1)    How difficult will it be to read the other negotiator’s body language?

In assessing the other negotiator’s body language, understand what she does in a ‘normal’ environment; this can be obtained by observing her when she’s in situations that are not stressful. Then, during the negotiation look for body language signals that are different from what you observed when she was in her ‘normal’ environment. The different displays will give you insight into how comfortable or uncomfortable she is based on what you’ve asked that puts her in that state.

2)    How will you control subliminal messaging?

Subliminal messages are thoughts or actions that you convey that move the other negotiator to adopt and action or thought that you want him to consider or engage in. To the degree you want to bond with him, you can speak at the same pace, invoke thoughts of happy times that he’s experienced in the past into the negotiation, and mirror his actions. Since people like people that are like themselves, your subliminal acts will remind him of himself, which will state to him that you’re just like he is.

3)    How will colors influence the negotiation?

Colors have a profound impact on our psyche. To the degree we’re aware of it, we’re less influenced by colors. As an example, red denotes power, passion, danger, and strength. White, in the American society, denotes purity and innocence, while blue is associated with trust, stability, and loyalty. So, if a negotiator was attired in such colors and you were not aware of the impact the colors were having on you subliminally, you might be more prone to acquiesce to concessions, due to the perceived authority you had of them at a subliminal/subconscious level.

4)    How will you shift your strategy as you read the others negotiator’s body language signals?

Body language signals can give unfettered insight into the thought process that’s occurring in the opposing negotiator’s mind. To the degree you see a frown at a particular time, him pulling away from or towards the table, all such signals are indicators as to how pleased or displeased he is with your offer/counteroffers. By observing when such occurs, you can increase or decrease the value of your offers.

5)    How can you tell when the other negotiator is lying?

Rather than seeking to discern when the other negotiator is lying, seek signs that display to what degree he’s uncomfortable. Since the body always seeks to be in a state of comfort, when it’s uncomfortable, we do such things as rub the back of our necks, fold our arms across our chest, tighten our lips, or shift our weight from one foot/leg to the other. Those body language signals are indications that the body is in a state of discomfort. To understand the meaning that it’s seeking to be comfortable again, you need to assess what you did/said, or what the other negotiator did/said, to put the body in the state of discomfort. Therein will be disclosed to what degree some form of a lie may have been told.

As you can see, the more you understand what you may encounter in a negotiation, the better prepared you’ll be. In order to be better prepared, consider reflecting on the questions above and you’ll win more of your negotiations … and everything will be right with the world.

Remember, you’re always negotiating!

“Questions form the foundation through which we gain greater insight into the unknown.” –Greg Williams, The Master Negotiator & Body Language Expert.

www.TheMasterNegotiator.com