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Video Exposes the Most Powerful Company You’ve Never Heard of. The Blackrock Story

Blackrock is a company that virtually no one had heard of until recently. They have become one of the largest organizations on the planet with $9 trillion in assets under management.

That’s larger than the gross domestic product (GDP) of every single country around the globe, with the exception of China and the United States.

 

WATCH:

 

For perspective, the grand total of wealth funds managed by over 91 funds across the world is projected to be worth approximately 8.2 Trillion US Dollars. A single investment management firm based out of New York manages more funds than all the sovereign wealth funds in the world.

Crazy right? In fact…

If you were to make $1 every second, you’d be worth as much as BlackRock in about 240,000 years.

What’s more, if you research every major publicly traded company in the world and you’ll find that BlackRock is its first, second or third-largest shareholder. They also apparently own part of CNN and FOX.

How Much of the Media Does BlackRock and Vanguard Own?

  • 18% of Fox
  • 16% of CBS (and therefore also ofSixty Minutes)
  • 13% of Comcast (which owns NBC, MSNBC, CNBC, and the Sky media group)
  • 12% of CNN
  • 12% of Disney (which owns ABC andFiveThirtyEight)
  • Between 10-14% of Gannett (which owns more than 250 Gannett daily newspapers plusUSA Today)
  • 10% of the Sinclair local television news (which controls 72% of U.S. households’ local TV)

So yeah they own a  pretty influential piece of the news.

Where Did Blackrock Come From Anyway?

The Company was co-founded in 1988 by a very well-connected billionaire by the name of Larry Fink, who has been described as “a defacto middleman and lynchpin between Washington, DC, and Wall Street.” The firm operates globally with 70 offices in 30 countries and clients in 100 countries.

BlackRock started making headlines during the 2008 financial meltdown.

When the financial crisis of 2007-2008 hit, the US government hired BlackRock to clean up the mess from the crisis by managing the toxic assets that were owned by firms like the Lehman Brothers, Bear Stearns, Freddie Mac. In fact, even amidst the current financial crisis caused due to the Coronavirus outbreak starting in 2020, the Trump administration turned to Blackrock to bail out companies overleveraged in debt. the government is once again looking for BlackRock’s expertise.

Today, at least three of BlackRock’s leaders now hold prominent roles in President Joe Biden’s cabinet.

Given the company’s habit of forming shadow cabinets ahead of presidential transitions and its involvement in the new Federal reserve programs, Bloomberg even went as far as calling BlackRock our “fourth branch of government.

Pretty impressive positioning for a company that’s only 34 years old.

WATCH: BlackRock’s Investment Strategy:

For more information visit tylerhayzlett.com

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The Ukrainian Immigrant Who Sold WhatsApp to Facebook for $19.3B

Jan Koum is a Ukrainian-American billionaire businessman and computer engineer. He’s the co-founder and former CEO of WhatsApp, a mobile messaging app that was acquired by Facebook in 2014 for an absolutely mind boggling $19.3 billion.

Facebook paid $12 billion in stock and the rest in cash. What’s even more badass than the exit was the fact that Koum arranged for the $19 billion deal to be signed at the same welfare center he used to collect his welfare checks in his teens. Only this time, he drove there in his Porsche.

Jan moved to California from Ukraine when he was 16. As a young immigrant, Koum and his mother had to rely on food stamps. Koum became interested in programming and eventually landed a job at Yahoo! Where he worked for 9 years.

Then in January 2009, Koum bought an iPhone and realized that the then seven-month-old App Store was about to spawn a whole new industry for app creators.

WhatsApp was initially unpopular, but it quickly became one of the fastest growing apps on the market.  WhatsApp allows user to send messages, images, audio or video at a cost significantly less than texting.

The app gained a large user base. So large Facebook was monitoring the app for years obsessively. They were paranoid WhatsApp could eventually be a Facebook killer.

WATCH:

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Guy Can’t See His Girlfriend, Invents Zoom and Makes $139 Billion Instead…

The video conference app (Zoom) that brought the world together during COVID was invented by a guy named Eric Yan who built it to video call his girlfriend.

Here’s how it happened…

WATCH:

 

Who Invented Zoom?

Eric Yuan is the Founder and CEO of Zoom. He was born and raised in Tai’an, Shandong Province, China.

Eric had been inspired to find a solution to visit his girlfriend, so he developed a piece of video telephone software in 1987. A decade later, Eric moved to San Francisco and was one of the first 20 hires on the WebEx team. In fact, Eric was one of the founding engineers and proved crucial to the success of its online meetings product.

Ouch. Cisco Turned it Down?

WebEx was acquired by security and networking giant, Cisco, in 2007 for $3.2 billion. Under Cisco’s new ownership Eric became Cisco’s VP of engineering. At Cisco, Eric pitched them his original idea for a mobile-friendly video system. They turned it down…

This mobile friendly video system is what became Zoom.

They Couldn’t Have Gone Public at a Better Time…

In April 2019, Zoom went public. Zoom stock shot above its $36 IPO price almost immediately and peaked at $104.49 in mid-2019.

In early 2020, the world was rocked by the coronavirus pandemic, with millions of people forced to work from home. In March, Zoom was downloaded 2.13 million times in just one day.

Today, Zoom has some staggering usage stats with over 300 million daily meeting participants and 3.5 trillion annual meeting minutes,

Thanks to Eric’s girlfriend in 1987, Zoom has become the world’s biggest video conferencing giant.

 

For more information visit tylerhayzlett.com

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Is Netflix Collapsing? The Numbers Are Alarming…

It goes without saying, Netflix has been dominated streaming videos like BlockBuster dominated movie rentals. However new players are catching up and giving the iconic brand a real run for their money.

In a shocking reveal, instead of achieving the target of adding 2 million new subscribers in Q1 2022 that it set for itself three months earlier, they ended up losing 200,000 subscribers…Ouch

This is the first time the company has net loss of subscribers.

This could just be the tip of the ice burg as Netflix is expecting to lose an additional 2 million more subscribers in the ongoing quarter. The market response was brutal. Netflix lost ¼ of its value as the stock price tanked 25% in 1 day.

Competition is cut throat with the emergence of Disney, Hulu, HBO, Paramount, Peacock, Apple and Amazon. This has presented a serious challenge now as people are ditching Netflix for those streaming services that are available at much more competitive prices (Netflix premium is up to $19.99/month which is almost double the competition).

Pricing be damned, the other problem plaguing Netflix is their competitors are reducing the pool size of originalHollywood content they got to pick from over the last decade.

TV and film companies have more options of providers to negotiate with.

 

WATCH:

 

For more information visit tylerhayzlett.com

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How an Indian Businessman Lost a $42 Billion Fortune

Once the world’s 6th richest billionaire in 2008 with a net worth of $42 billion, Anil Dhirubhai Ambani, lost it all by 2019.

Here’s how…

Anil Ambani was born June 4th, 1959 in Bombay India as the youngest son of the founder of one of the most powerful companies on the planet. His father,  Dhirubhai Ambani, was the founder of a company called Reliance Industries Limited which today is doing $7.366 trillion as a conglomerate, headquartered in Mumbai. It has diverse businesses including energy, petrochemicals, natural gas, retail, telecommunications, mass media, and textiles.

WATCH:

https://www.youtube.com/watch?v=G_H-BoEfwjo

Dhirubhai raised his 2 sons to eventually take over the “family business”. Mukesh and Anil started as executives at Reliance in their twenties. The two couldn’t have been more different. Mukesh was more of a reserved family man while Anil earned a reputation as a flashy playboy who enjoyed rubbing shoulders with Bollywood’s elite.

 

Tragedy strikes the Ambhani family

Dhirubhai Ambani  passed away on July 6th 2002 of a sudden heart attack at the age of 69. At the time of his passing he was the 138th richest man in the world with a net worth of $2.9 billion.

Mukesh, the older brother assumed role of chairman and Anil took the office of Vice President. They were at each other’s throats almost immediately. Each had different ideas for what to do with the company and the two were making decisions without consulting each other.

It was a mess…

It became a real problem. So big that even India’s finance minister tried stepping in to get the bickering duo to make nice. After all, Reliance was one of the biggest economic powerhouses in India.

The sibling rivalry for the control for Reliance was resolved when the 2 decided to split the company down the middle. Mukesh would run the gas and petroleum businesses and Anil would run the communications and power businesses and ultimately leave each other alone.

 

Losing a $42 billion fortune

In 2008, Anil Ambani was at the top of the world as the sixth richest person in the world with a net worth of $42 billion.

But the proverbial sky was about to come crashing down.

That same year Anil Ambani made the decision to invest around $2 billion in advancing Reliance Communications Group, heavily leveraging his company into massive debt.

Then shit hit the fan…

In 2011, Anil’s Managing Director and two Vice Presidents were arrested on suspicion of conspiring to acquire mispriced mobile network licenses for companies Reliance Communications has invested in to illegally bolster the company’s share prices in an attempt to close the debt gap.

The following year In 2012, amidst scandals, Anil Ambani acquired even more debt to pay off the existing debts. Reliance Communications took a loan of over $1.2 billion from three Chinese Banks on Anil Ambani’s personal guarantee.

That’s one hell of a personal guarantee.

By 2016, many of Anil Ambani’s companies ran into debt and operational troubles. On the one hand, Reliance Power had to sell its assets. On the other, Reliance Communications lost 98% valuation in a period of just 3 short years.

RCom was unable to compete against the top reigning telecom companies and lost consumers. This brought down Anil Ambani’s net worth to $2.5 billion.

Still not a bad nest egg by anyone’s standards however, Anil Ambani’s Reliance Communication owed the Swedish network company, Ericsson, $80 million, which he failed to repay. Which shocker, lead to a major lawsuit.

In 2019, the Supreme Court of India ordered Anil Ambani to repay the debt along with interest or go to jail. In an unlikely intervention, Anil Ambani’s older brother Mukesh paid the money owed to Ericsson and yes little brother from going to jail.

Reliance Communications then filed bankruptcy in 2019. But Anil’s problems were still far from over.

He still owed over $700 million including interest to the 3 chinese banks he borrowed money from. In February 2020, Anil declared that his net worth has fallen to zero after considering his liabilities. He pleaded poverty and claimed that he didn’t hold any meaningful assets that could be liquidated to pay off the debts he owed to the Chinese Banks.

Who would have thought that a man who had a net worth of $42 billion in 2008 would claim poverty by 2020?

He still managed to turn out ahead. Today he and his wife Tina Ambani reside in one of the most luxurious homes in India. A 17 story home situated at Pali Hill in Mumbai.

WATCH:

 

For more information visit tylerhayzlett.com

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Accounting Best Practices Biography and History Culture Economics Entrepreneurship Industries Management Mergers & Acquisition News and Politics Personal Development Technology

Is Netflix Collapsing? The Numbers Are Alarming…

It goes without saying, Netflix has been dominated streaming videos like BlockBuster dominated movie rentals. However new players are catching up and giving the iconic brand a real run for their money.

In a shocking reveal, instead of achieving the target of adding 2 million new subscribers in Q1 2022 that it set for itself three months earlier, they ended up losing 200,000 subscribers…Ouch

This is the first time the company has net loss of subscribers.

This could just be the tip of the ice burg as Netflix is expecting to lose an additional 2 million more subscribers in the ongoing quarter. The market response was brutal. Netflix lost ¼ of its value as the stock price tanked 25% in 1 day.

Competition is cut throat with the emergence of Disney, Hulu, HBO, Paramount, Peacock, Apple and Amazon. This has presented a serious challenge now as people are ditching Netflix for those streaming services that are available at much more competitive prices (Netflix premium is up to $19.99/month which is almost double the competition).

Pricing be damned, the other problem plaguing Netflix is their competitors are reducing the pool size of originalHollywood content they got to pick from over the last decade.

TV and film companies have more options of providers to negotiate with.

 

WATCH:

 

For more information visit tylerhayzlett.com

Categories
Accounting Best Practices Biography and History Economics Entrepreneurship Health and Wellness Industries Investing Mergers & Acquisition Negotiations Skills Taxes

How an Indian Businessman Lost a $42 Billion Fortune

Once the world’s 6th richest billionaire in 2008 with a net worth of $42 billion, Anil Dhirubhai Ambani, lost it all by 2019.

Here’s how…

Anil Ambani was born June 4th, 1959 in Bombay India as the youngest son of the founder of one of the most powerful companies on the planet. His father,  Dhirubhai Ambani, was the founder of a company called Reliance Industries Limited which today is doing $7.366 trillion as a conglomerate, headquartered in Mumbai. It has diverse businesses including energy, petrochemicals, natural gas, retail, telecommunications, mass media, and textiles.

WATCH:

https://www.youtube.com/watch?v=G_H-BoEfwjo

Dhirubhai raised his 2 sons to eventually take over the “family business”. Mukesh and Anil started as executives at Reliance in their twenties. The two couldn’t have been more different. Mukesh was more of a reserved family man while Anil earned a reputation as a flashy playboy who enjoyed rubbing shoulders with Bollywood’s elite.

 

Tragedy strikes the Ambhani family

Dhirubhai Ambani  passed away on July 6th 2002 of a sudden heart attack at the age of 69. At the time of his passing he was the 138th richest man in the world with a net worth of $2.9 billion.

Mukesh, the older brother assumed role of chairman and Anil took the office of Vice President. They were at each other’s throats almost immediately. Each had different ideas for what to do with the company and the two were making decisions without consulting each other.

It was a mess…

It became a real problem. So big that even India’s finance minister tried stepping in to get the bickering duo to make nice. After all, Reliance was one of the biggest economic powerhouses in India.

The sibling rivalry for the control for Reliance was resolved when the 2 decided to split the company down the middle. Mukesh would run the gas and petroleum businesses and Anil would run the communications and power businesses and ultimately leave each other alone.

 

Losing a $42 billion fortune

In 2008, Anil Ambani was at the top of the world as the sixth richest person in the world with a net worth of $42 billion.

But the proverbial sky was about to come crashing down.

That same year Anil Ambani made the decision to invest around $2 billion in advancing Reliance Communications Group, heavily leveraging his company into massive debt.

Then shit hit the fan…

In 2011, Anil’s Managing Director and two Vice Presidents were arrested on suspicion of conspiring to acquire mispriced mobile network licenses for companies Reliance Communications has invested in to illegally bolster the company’s share prices in an attempt to close the debt gap.

The following year In 2012, amidst scandals, Anil Ambani acquired even more debt to pay off the existing debts. Reliance Communications took a loan of over $1.2 billion from three Chinese Banks on Anil Ambani’s personal guarantee.

That’s one hell of a personal guarantee.

By 2016, many of Anil Ambani’s companies ran into debt and operational troubles. On the one hand, Reliance Power had to sell its assets. On the other, Reliance Communications lost 98% valuation in a period of just 3 short years.

RCom was unable to compete against the top reigning telecom companies and lost consumers. This brought down Anil Ambani’s net worth to $2.5 billion.

Still not a bad nest egg by anyone’s standards however, Anil Ambani’s Reliance Communication owed the Swedish network company, Ericsson, $80 million, which he failed to repay. Which shocker, lead to a major lawsuit.

In 2019, the Supreme Court of India ordered Anil Ambani to repay the debt along with interest or go to jail. In an unlikely intervention, Anil Ambani’s older brother Mukesh paid the money owed to Ericsson and yes little brother from going to jail.

Reliance Communications then filed bankruptcy in 2019. But Anil’s problems were still far from over.

He still owed over $700 million including interest to the 3 chinese banks he borrowed money from. In February 2020, Anil declared that his net worth has fallen to zero after considering his liabilities. He pleaded poverty and claimed that he didn’t hold any meaningful assets that could be liquidated to pay off the debts he owed to the Chinese Banks.

Who would have thought that a man who had a net worth of $42 billion in 2008 would claim poverty by 2020?

He still managed to turn out ahead. Today he and his wife Tina Ambani reside in one of the most luxurious homes in India. A 17 story home situated at Pali Hill in Mumbai.

WATCH:

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All the Brands Pepsi Owns Will Shock You…

Pepsi is a brand that everyone knows, because as their website states, their products are sold in 200 countries. Which is pretty freaking crazy considering Google says there are only 195 countries on earth…So it’s safe to assume they have officially saturated their target market.

But as big as they are, they’re even bigger than you might think.

Pepsi is no longer a beverage brand. They are now Pepsi Co, a conglomerate that consists of 23 brands that generate of $70B in annual revenue. Pepsi is one of the biggest companies on the planet.

 

A Brief History of Pepsi:

Pepsi was originally promoted as “Brad’s Drink” in New Bern, North Carolina in 1893 by Caleb Bradham, who crafted it at his drugstore. It was later renamed Pepsi-Cola in 1898, “Pepsi” because it was advertised to relieve dyspepsia (indigestion) and “Cola” referring to the cola flavor.

You read that right, Pepsi was originally marketed as a cure to an upset stomach.

As product sales increased, the company pivoted overtime to appeal to a larger audience and diversify its products.

Fast forward to 1950 Alfred N. Steele, a former VP of Coca-Cola Company, became the CEO. He focused on creating giant advertising campaigns to increase sales. His efforts increased Pepsi’s earnings 11-fold during the 50s and made it the instant competitor of Coca Cola.

In 1965 Pepsi-Cola merged with Frito-Lay, Inc. They then diversified further with the purchase of three restaurant chains:

Looking to add even more diversification PepsiCo acquired both the Tropicana and Dole juice brands from the Seagram Company in 1998, and in 2001 it then merged with Quaker Oats company.

Here is the massive list of brands Pepsi Co owns today.

WATCH:

For more information visit tylerhayzlett.com

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WATCH: The Secret to Five Guys Franchise Success

Five Guys is a burger chain of restaurants with over 1,700 locations doing $2.3 billion in sales founded by a dad and his 4 sons (hence, the 5 guys).

For comparison, there are a total of 378 In-N-Out Burger locations and 350 Johnny Rockets.

Worth mentioning, in addition to the 1,700 locations, Five Guys has an additional 1,500 restaurants currently in development. So if you haven’t been to one yet, just wait.

In just 2 decades, Five Guys has become one of the fastest growing, successful restaurant chains in the United States making them a brand worth knowing and a model to look into.

The Five Guys Origin Story:

In 1986 the founder, Jerry Murrel, along with his 4 sons started a single burger restaurant. As the story goes: Parents Jerry and Janie Murrell offered  an ultimatum to their four sons: “Start a business or go to college.”

The business route won and the Murrell family opened a carry-out burger joint in Arlington Virginia with the following business plan:

“Sell a really good, juicy burger on a fresh bun. Make perfect French fries. Don’t cut corners.”

When they say they don’t cut corners, they mean it. Fun fact: there are no freezers at any Five Guys locations, just coolers. Because freezers aren’t necessary when you only serve fresh food.

By concentrating on quality, they scaled the business model built on high ingredient costs, a limited menu, and absolutely zero paid advertising. They also refuse to deliver. Five guys doesn’t deviate from what they’re good at. Cooking badass cheeseburgers.

Five Guys Opened Franchise Locations in 2003

Early in 2003, the “Five Guys,” began offering franchise opportunities. In just under 18 months, Five Guys Enterprises sold options for more than 300 units. The overwhelming success of franchising a local restaurant made national news and word spread to new markets.

In an episode of Company Man (with 1.2M views), they break down the full history and the unique way the Murrell family grew the Five Guys unbelievable growth story.

WATCH:

Getting hungry yet?

Three Key Lessons Driving the Success of Five Guys: 

#1 Simplicity of menu – F#$% chicken sandwiches!

“When we first started, people asked for coffee. We thought, Why not? This was our first lesson in humility. We served coffee, but the problem was that the young kids working for us don’t know anything about coffee. It was terrible! We tried a chicken sandwich once, but that did not work, either. We do have hot dogs on our menu, and that works. But other than that, all you are going to get from Five Guys is hamburgers and fries.” – Jerry Murrell

#2 Obsession with old school quality control

“The magic to our hamburgers is quality control. We toast our buns on a grill – a bun toaster is faster, cheaper, and toasts more evenly, but it doesn’t give you that caramelized taste. Our beef is 80 percent lean, never frozen, and our plants are so clean, you could eat off the floor. The burgers are made to order. That’s why we can’t do drive-thru’s – it takes too long. We had a sign: “If you’re in a hurry, there are a lot of really good hamburger places within a short distance from here.” People thought I was nuts. But the customers appreciated it.” – Jerry Murrell

#3 No paid advertising. Word of mouth is still a thing?

You read that correctly. Five Guys doesn’t do advertising. Jerry believes that the customer is the biggest salesperson:

“Treat that person right, he’ll walk out the door and sell for you. From the beginning, I wanted people to know that we put all our money into the food. That’s why the décor is so simple – red and white tiles. We don’t spend our money on décor. Or on guys in chicken suits. But we’ll go overboard on food.” – Jerry Murrell

Badass…

WATCH:

For more information visit tylerhayzlett.com

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Vusi Thembekwayo Describes the 3 Types of Businesses

How well, do you really know the market you serve? It sounds like one of those dumb, cryptic, things marketing people like to ask.

But according to Vusi Thembwayo, most companies don’t really know who they’re actually competing against. Or who we should be.

Who is Vusi Thembekwayo?

In short, Vusi is widely regarded as one of the most disruptive and influential forces in venture capital in Africa.

He was amongst the youngest directors of a publicly listed company in South Africa and now serves on several corporate boards.

Currently, he’s the CEO of a boutique investment & advisory firm in Africa. Leading by example, his firm forces medium, large and listed businesses into much needed, often painful, always lucrative new directions.

Having graced the covers on Entrepreneur Magazine, Forbes and Inc500, his social media engagement often mirrors that of a Rockstar dressed in a $3K suite.

Professional accomplishments aside, he’s also more informally known as Aftrica’s biggest champion for spreading entrepreneurship on the continent.

He Hosts a Popular MasterClass on YouTube

Vusi has become famous to entrepreneurs around the world because he hosts an insanely valuable Masterclass. They tackle the hardest challenges facing entrepreneurs today. For free. 

He broadcasts the videos to YouTube to allow anyone interested in honest feedback on how to grow a business.

The most common comments on his channel are: “I actually can’t believe this content is free.”

You can follow him on YouTube here.

Media personality Vusi Thembekwayo.

This Will Change How You View Your Industry

During on of his Mastermind events, Vusi shared that most entrepreneurs compete at an entry level way. Because we assume that our market, is the literal niche marketplace we’re currently selling to.

There is however, another way of looking at your business to scale better, and faster. 

To understand what level this is, and how to get there, one needs to understand the value chain of their industry.

WATCH:

For a full explanation you can watch this lesson from Vusi himself in his MasterClass. Just skip to minute 5:06 to get to the good stuff.

Meet the 3 Different Types of Business Owners

The biggest lesson to learn from Vusi is how to move up the value chain to “own” more of the supply chain and not just compete inside of it.

Vusi explains there are 3 types of business owners, and most of us are trained to think like 1st and 2nd time business owners.

The First-Time Business Owner

The first-time business owner focuses all of their efforts on improving and perfecting the product. But what the first time business owner doesn’t know is that the product worth nothing if you can’t actually sell it in mass.

Second-Time Owner

The second-time business owner having already experience this focuses instead on marketing and distribution, dramatically increasing their chances of success and survival.

Create Wealth By Owning the Value Chain!

But what the second-time business owner still doesn’t know, is that even if they got really good at distribution, they still work the third-time business owner.

The Third-Time Owner

The third-time business owner doesn’t focus on product or distribution. They move even farther upstream and provide a majority of all of the core goods and services the first 2 business owners needs to be operational.

Overtime by owing part of in the supply chain the third-time business owner can afford to buy business owner 1 and 2 (and all of their competitors).

This will show you why the biggest brands in the world, don’t have to do ANY marketing.

This Might Actually Blow Your Mind!

Oxfam created a pretty shocking infographic on the consolidation of the food industry industry a few years go.

In it you can get a sense for how massive the scale of production is to be a controller of the inputs to the products that are sold at mass. If you can afford it, it’s far more lucrative to sell core goods to the market than compete as a brand inside of it.

These 10 Companies Alone Make All the Food We Buy


Holy Nestle That’s a Lot of Cash

Nestle, the quant little Swiss multinational food and drink conglomerate is now the largest food company in the world pulling in an annual revenue of around $91.4 billion.

How did they afford to buy all these brands? The built the largest dairy company in the world and bought them.
Nestle company

Meet the Brands that Generate $64.66 billion for PEPSICO 

PEPSICO was founded in 1965 when Pepsi CEO Don Kendall, and Frito-Lay CEO Herom Lay, sketched the deal on the back of a napkin to agree to combine companies in order to take get take over the growing larger snack industry.

PepsiCo's billion dollar brands

They unlocked a new brand new market long before Blue Ocean Strategy became a thing.

Pepsi-Cola CEO Don Kendall and Frito-Lay CEO Herman Lay sketch out a deal to birth PepsiCo

Unilever’s Little $51 Billion Empire

Unilever started in on September 2, 1929 wither the merger of the Dutch margarine producer (Margarine Unie) and a British soap maker (Lever Brothers). Rub the names together and you get Unilever.

Joining forces they were able to increasingly diversified and supply a bigger market.

6: Unilever Multi-brand Strategy

Conclusion

Know all the players in your business. This means you should understand the whole process, or the entire value chain.

For long-term planning, how can you partner with acquire a new business to put you into a much larger marketplace?

Visit your venders and get to know their business. This is a sign of a seasoned entrepreneur – they build great networks.