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Category: Women In Business

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Human Resources Management Marketing Personal Development Women In Business

Developing a Curious Mindset

James Taylor recently interviewed me regarding developing a curiosity mindset. James is a keynote speaker, author and entrepreneur on a mission to help people and organizations maximize, market and monetize their creativity.

To hear the interview, you can go to: https://www.jamestaylor.me/diane-hamilton/. 

The following are highlights of what we discussed in the interview:

  • Curiosity and its decline
  • Creativity and AI
  • Beginning of current fascination
  • Uniqueness of the next generation
  • Data from assessments
  • Muse and inspiration
  • Disagreeing with other’s vision
  • Daniel Goleman and Reuven Baron
  • Promising and delivering
  • Benefits of working under pressure
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Accounting Economics Entrepreneurship Management Marketing Negotiations News and Politics Operations Skills Women In Business

8 Words That Will Make You a Better Negotiator – Part 1

“Choose your words carefully in a negotiation, they’ll determine your degree of effectiveness.” -Greg Williams, The Master Negotiator & Body Language Expert

This article is part 1 of a two-part article. It contains an explanation of the first 4 of the 8 words that you can use to become a better negotiator. Part 2 will be released in the next ‘Negotiation Tip of the Week’.

Now imagine the new you, not limited, because you are instantly free.

There are 4 words contained in the sentence above that will make you a better negotiator. Do you know which words they are, how to use them, and why they’ll give you an advantage when negotiating? After reading this article, you’ll know why 4 of those words have such power, and how to use them in your negotiations.

“You misunderstood me”, said the first person to the second. “No, I didn’t. You used words that had a different meaning then what I understood,” was the response.

Communications can get dicey when negotiating.  Thus, you should always be mindful of the words you use, and which words have a greater impact on the negotiation.

The first 4 words are, new, free, because, and you.

1. New – Everyone is drawn to the word, ‘new’. It symbolizes something that’s not been seen/heard and/or revised. Some people are influenced by this word simply because they want to be/remain state-of-the-art. They want to be part of what’s trending so that they can be in-the-know.

Use the word, ‘new’, in your negotiations when you wish to instill a degree of excitement about a changed or enhanced position/offer. Be mindful of not overusing it. To do so will weaken its impact.

2. Free – Who doesn’t like to get something for free? The word, ‘free’, has been used throughout time to draw people in to examine how they might acquire something for nothing. At least that’s their initial impression when they see or hear the word, ‘free’.

In your negotiations, you can use the word, ‘free’, as a tool of risk reversal (i.e. I’ll reduce or eliminate the risk of accepting what I’m stating to be true). As an example, you might offer the other negotiator the opportunity to examine or engage in your offer for a period of time before she makes a commitment to engage further. By doing so, she’ll have the time to experience for herself the value of what you state as the outcome she’ll receive.

3. Because – Studies have shown, when you use the word, ’because’ in a request, people are more likely to grant your request. This has been borne out even when there’s no following reason given after the word ‘because’ is used.

Use the word, ‘because’, when making a request during a negotiation to give the other negotiator more insight into why you’re making the request. You’ll be giving him more insight into your negotiation strategy, so be alert about how much information you give and only give what’s needed at the time.

4. You – There’s nothing more powerful to you than the sound of your name. Your name captures your immediate attention. In a negotiation, it would become tiresome to continuously use someone’s name. That’s where the word, ‘you’, comes in.

During a negotiation, you can use the other negotiator’s name when speaking to him; a subliminal trick would be to tie his name to the word, ‘you’, every time there’s a perceived positive aspect to the negotiation (e.g. John, the outcome of this negotiation is going to make you look like a superhero to your bosses!)

You now have new insights into how the above words can instantly increase your negotiation abilities. You acquired these words for free because you read this article. Imagine what this new knowledge will do for you. Use these words in your negotiations … and everything will be right with the world.

Please be sure to see the next “Negotiation tip of the Week” for the other 4 words that complete the list of ‘8 Words That Will Make You A Better Negotiator”. 

After reading this article, what are you thinking? I’d really like to know. Reach me at Greg@TheMasterNegotiator.com

To receive Greg’s free 5-minute video on reading body language or to sign up for the “Negotiation Tip of the Week” and the “Sunday Negotiation Insight” click here http://www.themasternegotiator.com/greg-williams/

Remember, you’re always negotiating.

#HowToNegotiateBetter #CSuite #TheMasterNegotiator #psychology

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Best Practices Entrepreneurship Human Resources Management Marketing Personal Development Women In Business

Maximize Output Using Your Best Times of Day

Need to maximize output each day? Start by identifying the times of day it might be easier for your brain to make decisions, maximize output and be more productive by leveraging your undivided attention.

In our book Folding Time™, we share people have premium productivity work times. For morning birds you are most productive between 7 am – 1 pm, for hummingbirds you are 10.30 am – 3 pm and for night owls 2 pm – 8 pm. See there’s a really a time for everyone to focus their attention and maximize output!

Strategize in your most productive time – if you have decisions to make choose your most productive time. If you have a big project to do or a presentation to prepare for, choose the time your brain is most engaged.

Do routine activities in your least productive time – do you have maintenance type activities i.e. returning email, updating status reports that don’t require as much strategic thought? Leave those for another time of day.

Make your big decisions earlier in the day – Michael Breus, author of The Power of When, suggests saving big choices for one to three hours after you wake up. By then, you have shaken off any sleep inertia you might have. A study by Shai Danziger summarizes the results of 1,112 parole decisions heard over a 10 month period resulted in 65% more successfully paroled in the morning hours. Choose your best time to make important decisions.

Convert sales calls before the weekend and holidays – if you are working with a buyer to get decisions made on important deals consider Friday afternoons and also before major holidays. I have found the week before Thanksgiving is a great time to finalize outstanding speaking engagements for the following year and people pick up the phone on Friday afternoons. Hustle when others are relaxing.

We all get 1,440 minutes in a day. There is no such thing as time-management. It’s not about time management; it’s about attention management and strategizing ways to maximize output.

If you are a leader in your organization, provide employees an agile work environment that allows them to maximize output by working during the times of day they are able to focus most. Need ideas on how to create an effective, focused workforce? Watch this video and learn:

  • How to give employees freedom to create their workday structure
  • Allow employees to work in their most productive spaces and places
  • Provide flexibility to employees to work during their most productive hours

Know your best time of day to pay attention to what really matters.

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Best Practices Entrepreneurship Human Resources Industries Management Marketing Personal Development Women In Business

Don’t Believe Distractions Cost? Think Again!

Did you know it takes, on average, 23 minutes to refocus your mental effort and energy on a task after being interrupted?

Have you ever considered how many times you’re interrupted in a day?

We all know interruptions hamper productivity and make trying to accomplish even the smallest of tasks frustrating, and seemingly endless.  Consider this – If you spend a total of 5 minutes, five times per day responding to text messages and reading social media, you’ve spent (maybe wasted!) 25 minutes of work time. Even still, when you consider it takes our brains 23 minutes to refocus on our tasks at hand for each interruption, you start to see those 5 simple tasks actually cost you almost 2.5 hours in lost concentrated focus and productivity.  How do I know this? Because I have been guilty of this too.

You see, a distraction costs more time than just the activity. It costs us mental space and time to refocus afterward.  This realization helps me to focus when I get off track.

A study was performed by info-tech researcher Basex and found distractions cost U.S. companies $588 billion per year in lost productivity. Imagine how much of that money could have been saved if employees were able to avoid distractions and stop interruptions.

Crazier still, a researcher of digital distraction at the University of California, Irvine found approximately 50% of the distractions were self-induced! Our curiosity to know what was going on in the world on the news, social media, emails, or other people’s lives are creating our productivity demise.

Attention is Key! Attention is vital. A few steps toward mindfulness can help you save time and boost productivity:

1. Count your interruptions. For two days, keep a running list of the distraction types and the number of times is occurs (you will be shocked!). Start proactively finding solutions to stop the self-induced time killers.

2. Master your schedule. Choose brief, 15 minute increments, within your calendar that permit you to take a break, respond to others and allow your mind the downtime it deserves (and craves).

3. Utilize technology to save you from technology. Use apps on smartphones to silence distractions. Better yet, turn them off or use the Do Not Disturb feature until a time you’ve chosen to take a scheduled recovery break. I love the Freedom App.

4. Prohibit devices. Create a no-phone policy for some meetings and important conversations.

5. Schedule. Schedule. Implement tools that manage your time spent online, such as the Freedom App.

6. Do Not Disturb. Allow employees to create Do Not Disturb work times on their calendar where they can truly unplug from email, visitors and disruptions.

7. Go public. Get accountability. We have conditioned ourselves to be available to others all day and every day. Stop. Send messages to your friends, family and colleagues sharing your commitment to productivity. Explain your new schedule has time allocated to respond to their needs. Reset their expectations for your return phone calls, text messages and mid-day visits.

8. Unplug from social media. Consider taking a social media detox to help clear your head of the need to be plugged in. If that seems too radical, consider establishing one or two 15 minute periods of time in the early morning or evening that allow you to log on and play.

9. Choose one day per week. We all want to personally check in with coworkers and establish relationships with our peers. So do it! Only, limit it to one day per week. For instance, Wednesdays allow you find out how their weekend was and hear about their upcoming plans.

10. Weekends are for fun. When you make focus and attention a priority during the workday, make fun and relaxation a priority on the weekend. This will give you the time needed to recalibrate and rest, which will improve your attention and focus throughout the week.

With a few changes and a commitment to focus, your productivity will soar as will the results of those efforts. When you choose to become the Attention Ambassador in your workplace, others will begin to see Attention Pays.

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Best Practices Growth Health and Wellness Human Resources Management Skills Women In Business

Behavior Management in the Workplace

I had the great opportunity to work with Board Certified Behavior Analysts and I learned so much from them. These BCBAs specialize in autism treatment. This field may seem completely irrelevant to the business world but there is a clear correlation. It’s all about behavior management.

For a child on the autism spectrum, therapists use the principles of ABA which is Applied Behavior Analysis. Essentially, it’s about breaking things down into small steps until that target has been mastered. The child learns through errorless teaching (adjusted prompt levels until the child makes the correct response) and their positive behavior is strengthened and maintained through positive reinforcement (using their motivator).

What does this have to do with typical adults in the business world?

As business leaders we need to understand what motivates our people. We recognize that everyone is unique and requires a different approach to get things done. When we understand our people’s motivations, we are able to reward them accordingly, retain top talent and onboard new talent.

Here is a list of motivators in the workplace:

  • Money
  • A sense of belonging
  • The work itself
  • Recognition
  • Career Development

We also know that change management can be challenging, but when we understand the barriers around change we are able are to gain consensus and achieve great results. We do this by breaking things down into small steps and slowly introducing change in a positive way.

Using the principles of ABA we are able to gain an understanding of people’s motivations and effectively manage change.

People are so fascinating. We all have subtle and clear patterns, we all have certain expectations. We all have different perspectives. ABA helps us to get to the root cause of why someone does a certain thing and reacts in a certain way.

ABA is especially effective when we are engaging in negotiations, conflict resolution and improving employee engagement.

Executive coaching is all about being open to learning new ways of thinking and doing in order to achieve goals and solve problems. Using ABA in the workplace is just one example of how we can gain insights by thinking outside the box.

Michelle Nasser, Executive Coach

Teaching you how to make the best decisions for your organization.

www.michellenasser.com

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Best Practices Body Language Economics Entrepreneurship Human Resources Investing Management Marketing Negotiations News and Politics Women In Business

What Causes Fear in You?

“If you don’t know what to be fearful of, you’ll be susceptible to fearing anything.”  -Greg Williams, The Master Negotiator & Body Language Expert

Are you truly aware of why you deal with fear the way you do, the source of your fear(s), and the impact it has on your psyche? Fear can paralyze you if it’s not controlled. Do you control your fears?

… ‘This is really messed up. I’m really afraid!’ Those were the words that a friend stated to me. He was speaking of a situation that had instilled fear in him. When I probed to understand why he was fearful, he said he wasn’t sure, but, he had a gut feeling to be cautious.

Fear ignites a sense to protect yourself. It may do so to prevent what’s perceived as being harmful. It may also do so to keep you within the boundaries that you deem to be mentally safe; just an FYI, preventing what’s perceived as being harmful and keeping you within the boundaries that you deem to be mentally safe are two separate thoughts. They stem from two different sources of motivation. I point that out as something to be cognizant of (i.e. what really causes fear to become born within you and then what causes the flame of angst to burn brighter).

We come into the world with only two fears. They are the fear of falling and the fear of loud noises. The rest of what we learn of fear becomes a part of us that we obtain as we go through life.

It’s important to know what you fear because without knowing, you don’t know what to combat. Without knowing, you don’t know why you’re fearful. Without knowing, you don’t know if what you fear is real.

As you go throughout your daily activities, pay more attention to what at first appears to be angst, anxiety, an uncomfortable feeling, or whatever label you assign to the beginning of uneasiness. That will be the conscious point that fear begins to grip you. If you note when fear begins to grip you, you’ll have a greater chance of defeating it, before it has a greater chance of defeating you.

Here’s the point. Once you consciously recognize that fear has a hold on you, it’s already elevated from your subconsciousness to your consciousness. That means it was already living in your psyche like a virus waiting to potentially harm you. The sooner you recognize it, the sooner you can deal with it. The sooner you deal with it, the less severe it will be. The less severe it is, the better you’ll be able to control what occurs in your life … and everything will be right with the world.

What does this have to do with negotiations?

In a negotiation, fear is always at the heart of broken deals, impasses, and the impediment to a successful negotiation outcome. Sometimes, you’re right to be fearful. If that’s the case, you need to identify the source of those feelings. Even if it’s imaginary, there’s a problem because of the way you’re thinking.

In a negotiation, once you become fearful, take note and assess to what degree it will impede the negotiation. Based on its severity address it then, or put it to the side to possibly be addressed later. Don’t ignore it until and unless your sense the fear has abated.

What are you thinking? I’d really like to know. Reach me at Greg@TheMasterNegotiator.com

To receive Greg’s free 5-minute video on reading body language or to sign up for the “Negotiation Tip of the Week” and the “Sunday Negotiation Insight” click here http://www.themasternegotiator.com/greg-williams/

Remember, you’re always negotiating.

#HowToNegotiateBetter #CSuite #TheMasterNegotiator #ControlEmotions #Psychology #Truth #Perception #fear

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Accounting Best Practices Body Language Economics Entrepreneurship Human Resources Investing Management Marketing Negotiations News and Politics Women In Business

Do You Know the Hidden Secrets of Good Negotiators?

“Good negotiators know negotiation secrets that allow them to be good. To become better when negotiating, learn the secrets that good negotiators know” -Greg Williams, The Master Negotiator & Body Language Expert

Good negotiators know a wide range of hidden negotiation secrets, when to use them, and which ones to use in their repertoire of secrets when negotiating. That’s one of the things that distinguishes good negotiators from not so good negotiators.

So, what are some of the hidden secrets that good negotiators use? The following are a few of those hidden secrets. Using them will give you an advantage in your negotiations.

Reading Body Language:

Being adept, when it comes to accurately reading the other negotiator’s body language, will give you insight into his train of thought, and an edge in the negotiation. As one example, if face-to-face, note the consistency with which his eyes move when assessing information to questions you pose. If you pose questions that he should have to call on by referencing past occurrences, note the direction he looks in to obtain that information. When that pattern breaks, note it, along with the question that caused it to occur. They’ll be insightful information that you can use in that action.

Know What’s Really Important:

If you’re attempting to successfully entice a venture capitalist to invest in your business, you should know the main question she has about the potential investment is, will I make a decent return on my money and how long might it take to do so? The question is important to keep in mind because it’ll be the answer to that question that will determine what motivates her and what it will take to keep her engaged with you.

Throughout any negotiation, know the main points that will keep a negotiator engaged and determine how you’re going to use that information throughout the negotiation.

Emotions/Hot-buttons:

Always attempt to control emotions when negotiating. Emotions add an extra dimension to what is said.

In controlling emotions, you should know the hot-buttons that will push you and the other negotiator from one point to another, per the state of mind you or he will possess once in that state; you should already be well aware of your own hot-buttons.

To gain insight into the other negotiator’s hot-buttons, gather information beforehand about what ticks him off, and what makes him experience bliss. Then, during the negotiation, take note of his reactions when you push his buttons. If he doesn’t react the way you know he’s reacted in the past, you’ll gain insight into what he may be attempting to keep disclosed. If that’s the case, pick at that thing like a bad itch that begs to be scratched.

Good Listening Skills:

Good listening skills encompass not just listening to what’s said, but also listening for what’s omitted, the word choice used, and the way such words are conveyed; we’ve all heard a statement that sounded like a question. Unless you intentionally mean to pose a statement as a question, don’t do it. Also, note when the other negotiator sends hidden meanings inside of his verbal messages; it may mean he’s unsure of what he’s saying, or that he wants you to believe he’s unsure. Probing will uncover his intent.

When momentum is on your side, accelerate the negotiation. When you’re on the defense, slow the negotiation down. It’s the little strategies that you utilize in a negotiation that will pay the biggest dividends. Thus, when negotiating, don’t take small things for granted. It’s the implementation of small things, such as what’s mentioned above, that will allow you to accomplish bigger outcomes in your negotiation. Master those things … and everything will be right with the world.

 

After reading this article, what are you thinking? I’d really like to know. Reach me at Greg@TheMasterNegotiator.com

To receive Greg’s free 5-minute video on reading body language or to sign up for the “Negotiation Tip of the Week” and the “Sunday Negotiation Insight” click here http://www.themasternegotiator.com/greg-williams/

Remember, you’re always negotiating.

#HowToNegotiateBetter #CSuite #TheMasterNegotiator #HiddenSecrets

#psychology

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Entrepreneurship Management Personal Development Women In Business

Four Reasons to Get Ready to Scale Up as You Start Up

Scaling your business may seem like a long way off. After all, you have concepts to finish, prototypes to create and money to raise. Why worry about scaling now?

I am sure I can share many more than four reasons to start now and I don’t want to frighten you. I do hope to inspire you and galvanize you into taking the right actions to prepare for scaling up. Here they are:

1. The mistakes you make when you are small have a greater impact on your viability than they will when you are a big organization. In large companies mistakes may go unnoticed, but when you are starting out every decision you make counts. The people you bring on board, even for sweat equity, the strategy you set, and every dollar you spend must be carefully strategized.

2. Once you have hired members for your team, some of which may be your college roommates or your family members, it’s really hard to make them “available to industry” later. It’s great to hire your brother-in-law as CFO, yet at this stage you only need a bookkeeper and offering the lofty title of CFO will no doubt present a problem later. Now it could be that your brother in law will grow into that position but if he doesn’t, then how will you demote him without hard feelings? At 10 million you will need a different level of expertise.

3. If you don’t lay the right foundation, execution of your big idea may make your dream turn into a nightmare. Planning and executing while at the same time dealing with all the unknowns that crop up, is the biggest challenge in business. Execution is about turning your revenue into profit. In order to execute well the disciplines of setting priorities, measuring performance and a rhythm of the right kind of meetings is important and this degree of discipline is extremely rare. Developing and executing a strategy that is balanced in both growth and profitability is a difficult and necessary task.

4. Chances are you’ll run out of money and you have no time for those kinds of lessons. You only have so many resources. You may have borrowed money from friends and family, and the dream you shared encouraged them to open up their check books to you. They believe in you. And now you have to perform. You know the funds were not a gift. Every entrepreneur believes they have the next great technology, service or product to change the world. What do you need to do to validate your idea? Do it first. Don’t spend all your time on writing a lengthy business plan for Venture Capital firms. Instead write a one page plan outlining all the processes, people and actions to take. Then get out there and validate that your target market wants what you are creating. Otherwise you’ll burn cash and just as in the game of Monopoly, when you run out of cash, it’s game over. There is time for the perfect pitch deck and business plan once you have validation.

Actions to take: Review your plan quarterly. Treat each quarter as a 13 week race to accomplish the goals you set. Make sure your goals are SMART (Specific, Measurable, actionable and Time –Bound). Find a thought partner, a strategic thinking team, or a peer group. Don’t be afraid to ask for guidance. Look around you – who do you know that you can reach out to? Plan your scale up as you start up.

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Best Practices Human Resources Management Marketing Personal Development Women In Business

Join the Attention Revolution

Are you ready to join an ATTENTION REVOLUTION?

Are you ready to commit to paying attention to what matters most?

In today’s society, people everywhere are overwhelmed, overstressed and overtired. We receive information at a lightning-fast speed, challenging our ability to remain focused. As a result, I believe our society is suffering from an attention deficit crisis.

Research suggests our ability to remain focused is being undermined by social media, smartphones and other digital distractions. Many experts believe excessive use of technology is making us impatient, impulsive and forgetful. As a result, we spin our wheels staying busy while rarely making forward progress. We wear busy like it’s a badge of honor.

Attention has become the new currency as everyone and everything competes for more of it. Attention is EVERYTHING!

Did you know that according to the Information Overload Group, U.S. businesses lose $588B dollars (yep that’s billion) each year, from a lack of people paying attention! Imagine the success of your business if employees were able to tune out distractions, avoid interruptions and connect with the tasks that truly matter.

Now consider your personal life. How many times have you tuned out in conversation to check an alert on your smartphone? What about personal connections you missed because as you were reading emails after hours.

It’s time we become intentional with our attention and realize we have the power of choice. We can choose who and what gets our attention.

Intentional attention is about creating moments that MATTER. Here’s the caveat to that however: Intentional attention may mean reducing your social media time, putting away devices and noticing those around you, canceling unnecessary obligations and learning to say ‘no’ to others. While that may seem a little stressful – your life will be richer for it.

I promise, if you join my Attention Revolution, you will see:

  • Skyrocketing productivity,
  • Growth in relationships,
  • Boost to profits,
  • Extreme focus and clarity,
  • Targeted accountability; and
  • More time for what matters most to YOU!

Let’s join together to start a new trend, learn to channel our focus and accomplish more each day. I challenge you silence distractions, avoid interruptions and join the Attention Revolution today.

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Best Practices Entrepreneurship Management Personal Development Women In Business

Core Ideologies: The Heart and Soul of Scale-Ups

Core ideologies are a crucial part of the foundation organizations are built upon. They consist of two essential components of strategic thinking: core values and your purpose for existing, or why. There is nothing more important to your success than the people you engage with. They can be members of your leadership team, your board, employees, investors, or vendors. It’s alignment with your core values and purpose that will allow you to build a profitable and sustainable organization.

Codify your core values

Laying the foundation for your business begins with two key activities: understanding and codifying the core values that guide your business and your purpose for existing. I am not talking about the list of values that may be on a plaque in your office. We all know that Enron had integrity listed in their core values. Core values are deeper than that. They are the activities and beliefs that you act on every day. They are the guide for hiring the right employees and firing those employees who do not live your values.

Core values are considered aspirational when they are how you wish everyone around you behaved. True core values are always supported by the stories you can tell to demonstrate what you mean by each of them. When you can tell stories about how someone in your company lives that value, you’ll know it’s a real core value. If you like what a value means but don’t have a single story to share – I would call that aspirational.

Trevor is the CEO of a company that distributes goods to big box retailers. As I watched him struggle with naming his core values I reminded him how I have witnessed over and over how he has demonstrated caring for his employees. He recently interviewed a sales rep he really wanted to hire. The rep asked permission to snap a picture of the core values and shared that it was the values that made his decision to join the team an easy one – he was aligned with their values!

Teams often get stuck on getting the words just right. It might take a while to fine tune the wording but don’t let that stop you. That can come later. One of my personal favorites is Make Mama Proud.  Your mama would hate to see you on the front page of the Wall Street Journal for some nefarious deed! Too bad Enron missed that one.

Action to take to make core values come alive:

As employees congratulate some act of kindness, perseverance, an amazing customer experience or anything else they admire, send an email to them to honor them. Don’t stop there. Create a little book of emails and as you onboard new employees share that book with them. Usually new employees are immediately given the employee handbook, not what makes your organization a fabulous place to work.

Ask Yourself: Would you enthusiastically rehire all your stakeholders?

In answering this question for yourself, evaluate those that live your core values and at the same time are highly productive. If they do not live your core values, make them available to industry (i.e. fire them). If they do, but fail to be highly productive, first ask yourself if they are clear on the expectations for their position. Then coach them to be productive. They are worth saving. At every stage of your growth it is important to reevaluate your people. Having the right people in the right seats doing the right things is the most important ingredient for success. You can have the best technology and the best strategy but without the right people you will not be sustainable.

The second Core Ideology: Your Why, Your Purpose for Existing

Why does your organization exist? We all know that the purpose of business is to make money but that is not the right answer. There is some reason the business was started. There is some reason that you wake up every morning and keep on keeping on. Starting and growing a business is not easy – some days you might wonder why you stick with it. That’s your why or purpose for existing. Every member of your team should be able to deliver your why message.

Imagine an assembly line of people building rectangular glass boxes. You approach the assembly line and ask an employee what they are producing. The answer: I’m putting a door on this glass box. Then you approach another individual further down the line and get a completely different answer: with every door I put on this incubator, I save a baby’s life. Now which one of these answers gave you goose bumps?

Action to take to Find Your Purpose

If your purpose isn’t clear yet, ask every individual in your company to offer their opinion by secret ballot. See what they have to say and see which one of those gives you an emotional jolt. That’s what it takes. Watch Simon Sinek’s Start With Why TED talk for further inspiration. With more than 25 million views I can assure you it’s worth watching.

In summary:

Thinking about core values and purpose might seem soft. If you believe that alignment of team members is essential for success, then this is the place to start your foundation. Core values and purpose are the core ideologies that drive a company’s culture. Get it right, and you will have motivated loyal employees and a thriving organization.