C-Suite with Jeffrey Hayzlett takes you inside one of the most successful sports franchises in the nation – the Seattle Sounders. This is a Major League Soccer team that has experienced five times their business growth in less than 2 years. They are successfully moving more tickets than any other team in their industry, double than their highest competitor. They fill every home game with over 65,000 fans. What’s behind their growth and what is the brand doing differently than others? Jeffrey Hayzlett breaks down the strategy the Sounders took to grown engagement with fans that have resulted in the dramatic increase in customer experience and sales.