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How an Indian Businessman Lost a $42 Billion Fortune

Once the world’s 6th richest billionaire in 2008 with a net worth of $42 billion, Anil Dhirubhai Ambani, lost it all by 2019.

Here’s how…

Anil Ambani was born June 4th, 1959 in Bombay India as the youngest son of the founder of one of the most powerful companies on the planet. His father,  Dhirubhai Ambani, was the founder of a company called Reliance Industries Limited which today is doing $7.366 trillion as a conglomerate, headquartered in Mumbai. It has diverse businesses including energy, petrochemicals, natural gas, retail, telecommunications, mass media, and textiles.

WATCH:

https://www.youtube.com/watch?v=G_H-BoEfwjo

Dhirubhai raised his 2 sons to eventually take over the “family business”. Mukesh and Anil started as executives at Reliance in their twenties. The two couldn’t have been more different. Mukesh was more of a reserved family man while Anil earned a reputation as a flashy playboy who enjoyed rubbing shoulders with Bollywood’s elite.

 

Tragedy strikes the Ambhani family

Dhirubhai Ambani  passed away on July 6th 2002 of a sudden heart attack at the age of 69. At the time of his passing he was the 138th richest man in the world with a net worth of $2.9 billion.

Mukesh, the older brother assumed role of chairman and Anil took the office of Vice President. They were at each other’s throats almost immediately. Each had different ideas for what to do with the company and the two were making decisions without consulting each other.

It was a mess…

It became a real problem. So big that even India’s finance minister tried stepping in to get the bickering duo to make nice. After all, Reliance was one of the biggest economic powerhouses in India.

The sibling rivalry for the control for Reliance was resolved when the 2 decided to split the company down the middle. Mukesh would run the gas and petroleum businesses and Anil would run the communications and power businesses and ultimately leave each other alone.

 

Losing a $42 billion fortune

In 2008, Anil Ambani was at the top of the world as the sixth richest person in the world with a net worth of $42 billion.

But the proverbial sky was about to come crashing down.

That same year Anil Ambani made the decision to invest around $2 billion in advancing Reliance Communications Group, heavily leveraging his company into massive debt.

Then shit hit the fan…

In 2011, Anil’s Managing Director and two Vice Presidents were arrested on suspicion of conspiring to acquire mispriced mobile network licenses for companies Reliance Communications has invested in to illegally bolster the company’s share prices in an attempt to close the debt gap.

The following year In 2012, amidst scandals, Anil Ambani acquired even more debt to pay off the existing debts. Reliance Communications took a loan of over $1.2 billion from three Chinese Banks on Anil Ambani’s personal guarantee.

That’s one hell of a personal guarantee.

By 2016, many of Anil Ambani’s companies ran into debt and operational troubles. On the one hand, Reliance Power had to sell its assets. On the other, Reliance Communications lost 98% valuation in a period of just 3 short years.

RCom was unable to compete against the top reigning telecom companies and lost consumers. This brought down Anil Ambani’s net worth to $2.5 billion.

Still not a bad nest egg by anyone’s standards however, Anil Ambani’s Reliance Communication owed the Swedish network company, Ericsson, $80 million, which he failed to repay. Which shocker, lead to a major lawsuit.

In 2019, the Supreme Court of India ordered Anil Ambani to repay the debt along with interest or go to jail. In an unlikely intervention, Anil Ambani’s older brother Mukesh paid the money owed to Ericsson and yes little brother from going to jail.

Reliance Communications then filed bankruptcy in 2019. But Anil’s problems were still far from over.

He still owed over $700 million including interest to the 3 chinese banks he borrowed money from. In February 2020, Anil declared that his net worth has fallen to zero after considering his liabilities. He pleaded poverty and claimed that he didn’t hold any meaningful assets that could be liquidated to pay off the debts he owed to the Chinese Banks.

Who would have thought that a man who had a net worth of $42 billion in 2008 would claim poverty by 2020?

He still managed to turn out ahead. Today he and his wife Tina Ambani reside in one of the most luxurious homes in India. A 17 story home situated at Pali Hill in Mumbai.

WATCH:

 

For more information visit tylerhayzlett.com

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Is Netflix Collapsing? The Numbers Are Alarming…

It goes without saying, Netflix has been dominated streaming videos like BlockBuster dominated movie rentals. However new players are catching up and giving the iconic brand a real run for their money.

In a shocking reveal, instead of achieving the target of adding 2 million new subscribers in Q1 2022 that it set for itself three months earlier, they ended up losing 200,000 subscribers…Ouch

This is the first time the company has net loss of subscribers.

This could just be the tip of the ice burg as Netflix is expecting to lose an additional 2 million more subscribers in the ongoing quarter. The market response was brutal. Netflix lost ¼ of its value as the stock price tanked 25% in 1 day.

Competition is cut throat with the emergence of Disney, Hulu, HBO, Paramount, Peacock, Apple and Amazon. This has presented a serious challenge now as people are ditching Netflix for those streaming services that are available at much more competitive prices (Netflix premium is up to $19.99/month which is almost double the competition).

Pricing be damned, the other problem plaguing Netflix is their competitors are reducing the pool size of originalHollywood content they got to pick from over the last decade.

TV and film companies have more options of providers to negotiate with.

 

WATCH:

 

For more information visit tylerhayzlett.com

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Accounting Best Practices Biography and History Growth Investing Personal Development

The Number 1 Rule of Money – Patrick Bet-David

In an interview with host Lewis Howes on the show School of Greatness (which has been watched by over 1.3 million people), Patrick Bet-David explains the #1 rule of making money. And with a personal net worth estimated to be north of $200 million, he should know a few things about the topic…

In the interview Bet-David explains that the first rule of understanding the management of money is that it’s just a game.

“the only thing to know about money is that it’s a game. It’s that simple. Just like any game, you can get better.”

“Money’s Just a Doubles Game”…

According to Pat, the entire game of money is about doubling your money.

For example, if you have $1,000 cash in your bank account, you are 10 doubles away from having a million dollars. You’re five doubles away from $32,000, 13 doubles away from having $8.192 million, and 14 doubles away from $16 million dollars. How soon can you double your money?

That’s it. It’s a doubles game. Can you take that $1,000 and double it to $2,000 in the next year?

Now that it’s $2,000, you’re nine steps away from a million dollars. If you already have $100,000 in your account, then you’re three to four doubles away from a million dollars. Building wealth is a piece of cake when you understand the doubles game.

WATCH:

About Patrick Bet David:

Patrick’s amazing story starts with his family immigrating to America when he was 10-years old. His parents fled Iran as refugees during the Iranian revolution and were eventually granted U.S. citizenship. After high school Patrick joined the U.S. military and served in the 101st Airborne before starting a business career in the financial services industry. After a tenure with a couple of traditional companies, he was inspired to launch PHP Agency Inc., an insurance sales, marketing and distribution company.

He did all of this before turning 30…

About Valuetainment:

Patrick also created Valuetainment, a media brand with the purpose of teaching fundamentals of entrepreneurship and personal development while inspiring people to break from limiting beliefs or other constraints.

It has been referred to as “the best channel for entrepreneurs” online and has evolved into an emerging media network providing news, other content partners and a weekly podcast.

Additionally, Patrick speaks on a range of business, leadership and entrepreneurial topics including how and why to become an entrepreneur and the importance of learning how to fully process issues.

For more information visit tylerhayzlett.com

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Marketing Personal Development

Is Your Marketing Failing? Read This…

The Reason Marketing Fails

The real reason marketing campaigns struggle isn’t what most people think it is.

While the products on offer are certainly important, even companies that still have a great product nonetheless find themselves floundering all too often. The issue, so frequently, is found in the marketing department. There’s often a disconnect between what the marketing team perceives their role to be, and how a successful marketing campaign actually works today.

 

A good marketing effort doesn’t really start with the products or services the business is selling. To put it one way, while those products may ultimately lie at the heart of a company, in today’s digital, content-focused marketing reality, they are seldom where an eventual customer starts.

 

Customers, in other words, only end up as customers. They don’t start out there. To start, they are nearly always regular internet users searching for something — an answer to a question, a solution to a problem, or something similar. While they are interested in finding something of value, that thing isn’t yet the product a company sells.

 

Marketing Today Requires More Contextual Content

Marketing today is more about meeting potential customers where they are, rather than directly marketing products. In practical terms, that means providing high-quality content is the first and most fundamental step in a great marketing campaign. The initial goal is to get someone to the intermediate stage in between being completely unfamiliar with a brand and being an actual customer.

Consumers today are spending, on average, over 11 hours a day consuming some form of content. You don’t want to simply interrupt the content your potential buyer is consuming. Ideally, you want to create the content they want to consume.

Content that addresses a potential customer’s need, providing them with genuine value, is the way to achieve that end. Of course, the content should be connected to the products in some way, so that there is ultimately a way to convert engagement into sales. Attracting an audience with no interest in a company’s products would be pointless.

 

That is why marketing teams should create content useful to an audience that would also benefit from the products offered by the business. Creating such content requires having a finely-tuned sense of a target audience. That isn’t exactly a simple thing to do, but knowing the importance of identifying the target audience provides a sense of where to focus effort.

Conclusion:

From there, content that provides value to the audience — such as by directly answering a question they have or providing helpful general information — will draw potential customers in. The more people get value from the content created by a marketing team, the greater the number of leads that may, eventually, be converted into satisfied customers.

 

Concentrating on great content, while it isn’t a direct form of marketing, will thus ultimately pay off. Understanding what really lies at the heart of a successful modern digital marketing campaign — content, not products — is vital.

PS. Here’s 3 B2b content secrets you can’t afford to ignore, along with the top websites you need to know to promote your business in 2022.

For more information visit tylerhayzlett.com

 

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Best Practices Marketing Personal Development

3 B2B Content Secrets You Can’t Afford to Ignore

Marketers aren’t in the habit of revealing their tricks and tactics openly. That makes it all the more useful to know the secrets marketers would prefer were kept under wraps. Here are three that anyone involved in B2B marketing should know about.

 

 

SECRET #1: There Has To Be a Reason To Follow You

The digital world of the internet has fundamentally transformed how marketing works. Today, the first step in the process of winning a customer is getting them to follow and otherwise engage with your brand online. Landing a sale may be the ultimate point, but the proximate goal of modern, digital marketing is engagement.

The famous formulation “content is king” neatly captures the reality of digital marketing. But it can’t just be any content — it needs to be quality content.

To put it one way, you need to be providing potential customers with something valuable long before you reach the point of selling them your product.

SECRET #2: You Have to Solve a Specific Problem

Just like there’s more than one way to skin a cat, there are plenty of ways to provide value to a digital audience. The key, really, is simply to have a clear, definite, thought-out strategy. A haphazard, improvisational approach is unlikely to get you anywhere. That, however, is where most B2B digital marketing campaigns are.

Ask yourself a few basic questions:

  • What is the purpose of this content?
  • How does it provide value?
  • Why does it exist?
  • How does it fit into the short-term of your marketing goals?
  • How about the long-term?

 

Try to look at things from the perspective of your potential audience when pondering these questions.

Ideally, you want to be able to solve a specific issue your target audience has. In practical terms, that means generating a sense of the audience you want to connect with before crafting content. That’s pretty much the whole idea behind content needing a strategic purpose — content should be designed for a specific end.

SECRET #3: Your Follower Count Isn’t Quite As Important As You Think

While you do want to use quality content to grow how many followers you have on social media, getting a high follower count isn’t really the goal itself. Ultimately, you are on someone else’s turf on social media.

Social media sites are businesses with their own goals that don’t directly align with what you want to accomplish.

That’s why attaining followers on social media is ultimately just a step in the process. What you want to do is move those followers elsewhere, where you can deepen their connection to your brand. Try to get them onto your website. Get their email address.

A social media site is a kind of middleman. You want to cut past that middleman and establish a direct relationship with your followers. Do that by focusing on driving your audience from your platforms to your website or lead capture page.

For more information visit tylerhayzlett.com

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Best Practices Entrepreneurship Marketing Personal Development Technology

The Top 10 Lessons We Learned Hosting Over 300 Virtual Events in One Year!

 

#1 It’s totally possible to create a close-knit community online!

Creating a digital community is easier now than ever before. We went from hosting 40 in-person conferences per year to 300+ digital events/year.

Crazy right? But it has been totally worth it.

Hosting consistent, recurring events meant our members would continually check in with each other, learn about each other, and be part of each other’s lives in ways that were never possible before.

We’ve had members join digital events while on vacation or even in the hospital!

Connecting with people has never been easier.

Virtual communities are a great way to engage your audience!

In March of 2020, C-Suite Network recognized the need for a weekly events to connect with one another, celebrate our successes, big or small, and discuss the unique challenges our businesses were going through.

That’s why we created an event series called C-Suite Celebrates to allow our community to celebrate their wins of the week either personally or professionally. Two years later, the event is still thriving with an amazing community of business leaders.

In fact, on May 6 we are celebrating the 100th anniversary of our digital networking Celebrates series.

If you’re interested in experiencing a digital networking event you can register for the event here.

Now on to number two!

 

#2 Be prepared to mute users and turn off videos!

Appoint someone to be on the ready to turn off anyone’s video and sound!

Here’s why… 

There’s always that one person who sounds like they are in a wind tunnel. Or the other one that thinks they are on mute and takes a personal call in front of the whole group (it happens)!

If you don’t have someone appointed to this role ahead of your event, you’ll just end up wasting a lot of precious time waiting for people to fumble themselves off mute.

 

#3 Make the events interactive -people want to interact not just sit there

The vast majority of the feedback we get from attendees is that they are craving to be part of the conversation. Not just listen to one.

Ask questions to the audience, acknowledge comments in the chat, offer break out rooms (Zoom has this feature).

Pick interesting or experienced speakers. Attention spans are small and there is a lot of noise competing for attention. An engaged audience always makes for a better event.

#4 There’s strength in numbers! The power of joint ventures

Don’t have a big list of people to invite? You don’t have to go at events alone. Find joint venture partners who are on a similar mission to compliment each others success.

For example, we partnered up with LeadHERship Global and others to add massive value to our joint communities not only by cross promoting each other, but joining forces to create more diverse events and subject matter expertise.

Joint ventures can be a great way to expand your influence and add value to audiences that otherwise may have not known about your brand.

#5 Engagement is the key performance indicator

Unlike in-person events where an attendee is immersed in your event experience, virtual events compete against at home or in-office distractions for your attendee’s attention.

That is why it’s even more important to focus on how you are engaging and interacting with your attendees.

Increasing your engagement during virtual events leads to stronger more meaningful connections and relationships between your attendees. Add surveys, polls and breakout rooms to allow people to dive deep on the topics that matter to them.

Give people a way to engage!

 

#6 Encourage people to interact and turn their cameras on

We have found that it’s considered rude to attend a networking event on mute with your camera off. You appear to not be engaged, which is a bad look for your brand.

You wouldn’t walk around a live event with blinders and a muzzle, would you? If so, why make the trip at all?

Remind people to turn their cameras on or call on people for feedback to make sure everyone gets a chance to be heard. Otherwise they may not come back or feel like a welcomed member of the group.

 

#7 It’s okay to let people see your personal side

It’s OK if your kids or pets show up on camera. (as long as they’re not being in appropriate).

We’ve seen the more personal side of brands and colleagues and most of us have gotten used to the small interruptions. In fact, they’re often welcomed.

So don’t shoo your six-year-old daughter from wandering into the conversation. Embrace her interest in what’s being discussed.

After all, she’s a future leader and it’s never too soon to get her connected and networking!

#8 Have a plan b if a falls through (life happens)

Be prepared for the event to NOT go according to plan. Life happens after all.

Have a plan b in case the speaker doesn’t show or they have technical issues and a backup on your side too.

Make sure your host has a topic they can deliver on in case your guest falls through or has technical difficulties.

 

#9 Come prepared with ice-breaker questions

Let’s face it, networking events can be a little awkward and scary to others (especially if you’re new to a group). That’s where we have found icebreakers to come in handy.

We found it empowering to ask questions like;

“Share your favorite picture on your phone right now and explain why it is.”

It helps to break the ice in a business setting and bring the conversion down to earth in a personal way before diving into the deep end on business issues.

Need help thinking of ice-breaker questions? There are hundreds of ideas, like these 62 event ice-breaker questions from eventmanagerblog.com.

Ice-breakers adds to the fun factor and sometimes even the corny sounding games get people interacting with it and each other. That’s what creates a memorable experience.

Having a prize wheel doesn’t hurt either!

#10 Cross train your team on technical tasks!

The most stressful part of hosting digital events is when you don’t know what you are doing from a technical level.

Have your team cross trained on hosting, running slides, monitoring registrations, creating breakout rooms (Yes, Zoom lets you do breakout rooms).

Sometimes it doesn’t matter how prepared you are, something comes up and its better that your team is empowered to step into different functions. Everyone should have basic understanding for the entire event process.

For more information visit tylerhayzlett.com

 

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Best Practices Biography and History Economics Entrepreneurship Industries Investing Management Personal Development Taxes Women In Business

WATCH: Bill Gates is Buying Up American Farmland. Here’s Why You Should Too…

Did you know that Bill Gates owns more land than the entire city of New York? It’s true and more specifically its almost all farmland.

In 2020 Gates raised eyebrows when it was announced that year he had become America’s biggest owner of farmland consisting of 269,000 acres.

For the last 10 years Bill Gate’s money manager, Michael Larson has been making massive land acquisitions across 19 states.

But why?

Why the Hell is Bill Gates Buying US Farmland?

Speculations are aplenty and there are many conspiracies. But here is an explanation from investment expert Codie Sanchez that explains why. It’s lucrative investment.

First, he’s the biggest owner of one of the most valuable limited resources in North America.

The returns on US Farmland have averaged 11.5% annually since 1990, with consistently low volatility and a near zero correlation with the stock market (according to the U.S. Farmland)

Second, the demand for food is skyrocketing. The USDA and the UN estimate the demand for food will rise by 70% to 100% in the next 30 years.  What industry can beat that demand trend?

Third, Owning farmland enables you to qualify for tax grants and credits.

Watch the video to get the full explanation from Codie on the business of farming. Plus a quick overview of the crazy Bill Gates conspiracies associated with the topic…

 

WATCH:

About Codie Sanchez:

Codie Sanchez is a reformed journalist, turned institutional investor to cannabis investor and adviser, to now Founder at Contrarian Thinking and Cofounder of Unconventional Acquisitions.

Throughout her career, she has worked at the intersection of marketing and money, finding contrarian ways to invest.

For more information visit tylerhayzlett.com

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Marketing Personal Development

Websites You’ll Need to Promote Your Business in 2022

Marketing is getting pretty confusing with all the platforms and tools available. Cutting through the noise in the marketing world can be difficult (if not impossible).

In order to cut through that noise, below I have broken down all of the essential tools and websites we use to build our digital sales funnel.

I’ll start by showing you what WordPress theme we’re using.

 

Turn Your Website into the Leading Publication for Your Industry

Wish you had the power to magically turn your blog into the media news website for your industry? Now you can!

Drive traffic to your website articles using the most popular WordPress theme for blog/news sites. Access and purchase the “newspaper” theme from themeforest.net.

Where you can choose from dozens of templates (like the one below) to structure your website just like a news site.

 

 

 

Discover How Many People Are Already Searching You/Your Keywords

You’re going to want to bookmark the next few sites as you will want to use them often.

First, head over to Wordtracker.com and find out how many people are already searching for you and your keywords (ie. any keyword around what problems you help solve).

 

Another great keyword research tool is Ubersuggest. Very similar to Wordtracker, Ubersuggest will provide you with the amount of monthly traffic already searching for your topic category.

Ubsersuggest will also provide the demographics for who is searching for your topic and ideas for the topics they like.

 

 

 

Using tools like WordTracker and Ubersuggest will help you create content people are already actively searching for.

Once you know that your keyword or subject matter category are actively being searched for. You’ll need to know what additional questions they search for around those keywords.

There’s a tool for that too. Check this out…

 

Take the Guesswork Out of Creating Valuable Content

Ultimately, what you really want to know, are the questions people are searching for related to your keywords.

So that you can create the content to answer the questions your audience is already searching for every month.

For that, you’ll need AnswerThePublic.com to provide a list of all the questions (by search volume) of what your target audience is already searching.

 

AnswerThePublic provides a list of EVERYTHING people are already wondering about your subject matter topics. Now just go answer them with your content.

 

 

Creating content people are already searching for, increases your chances of getting your content getting discovered by the thousands or millions actively looking for it.

But in order for the content you’re building to stand out. You’ll need to make sure the branding is on point. That’s where the easiest graphics design tool on the planet comes in.

 

Create Beautiful Content The Easy Way:

Unfortunately, creating the content is only half the battle (I know, I’m sorry). In order to get people to engage with it, you have to make it look approachable.  That’s why you need to know about Canva.com.

Canva allows you to make beautiful graphics to support your content creation process. Like this recent eBook I create using Canva’s “magazine” templates.

 

 

 

Create Newsworthy Headlines!

You can have the best content in the world, but no one will engage with it unless they are intrigued by the title.

Use Title-generator.com to create 700 professional headlines for your content.

 

Just type in your keyword:

 

Then click “Get Headlines”:

 

And Title-Generator will instantly provide 700 sample headlines like this:

 

Now that you have the tools to build your content, you’ll want to drive that traffic to a landing page to capture the contact information of your audience.

But how to create a landing page for your call to action? 

 

Create Landing Pages to Turn Clicks into Customers

Need to create a sign up page for your lead-magnet (the offer to get someone to sign up for your email funnel)?

Use pre-templated funnel designs. Here’s the 2 most popular funnel building sites we use to turn clicks into customers:

 

  1. Leadpages.com

 

Choose from a library of lead-magnet offers. Select one you like and just update the copy to your offer to instantly create a digital funnel home page connected to a thank you page.

This is what to connect your email auto responder to (more on that in a bit).

The second popular lead funnel builder is

2.ClickFunnels.com

I used ClickFunnels to create an offer page for an eBook I created recently.

As you can see. They make creating a landing page for your campaign offer super easy.

 

Create a Lead Magnet Offer Page in 4 Easy Steps

1. Choose a template and update the copy to your offer/image/brand colors

2. Add some supporting details and images

3. Customize the call to action button

 

  4. Promote Your New Lead Magnet Page

Using Canva.com, (mentioned above) create social media post calls and digital ads to drive people to your new digital marketing funnel.

 

Congratulations – These are all the tools to build your digital marketing funnel

There you go, use these tools to set up an entire digital marketing funnel so you can walk into 2022 with confidence.

 

Wait – These are all tools! What is the strategy?

Tactics without strategy never works. If you need a marketing strategy to go with these tools, get a copy of our 32 page eBook The Network.

In it, it will show you the marketing strategy we use to drive 30k people to our website/month along with example after examples of others using the same exact model.

😉

For more information visit tylerhayzlett.com

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Entrepreneurship Marketing Personal Development

What the Hell Happend to Marketing?

Ask anyone today what marketing means and they will respond with some form of promotion.

But in reality marketing has changed so much over the years, nobody really knows exactly what it means anymore.

What is the purpose of marketing in world with a million platforms and tools?

What is the Purpose of Marketing?

Philip Kotler once said: “the art of marketing is the art of brand building. If you’re not a brand, you’re a commodity. Then price is everything and the low-cost producer is the only real winner.”

So what is it then?

The best explanation of what the art of marketing is, was published in 1960 by Theodore Levitt titled, Marketing Myopia, by the Harvard Business Press.

In his book, Levitt explained the fundamental difference between sales and marketing is that sale’s job is to sell the current product the way it is. While it’s marketing’s job to figure out how to sell what the consumer actually wants.

In an era of mass confusion, just focus on promoting exactly how you can help people.

 

 

Marketing Myopia

For example; Levitt explained that the railroad industry didn’t loose market share overtime due to the introduction of new innovative competitive products like the airplane or automobile.

Rather, they lost market share overtime because they thought of themselves as selling railroad services.

They failed to realize, that from the consumers perspective, they were really in the transportation business.

The reason companies fail overtime is because they become irrelevant to the changing expectations of savy consumers.

Consumers are actively seeking solutions to their problems. Create content that solves a problem.

 

The Reason Companies Fail

Marketing Myopia suggests that to avoid failure overtime, companies must act on their customers’ future needs and desires, not just bank on the longevity of selling their current products in the same way as their competitors.

In every case where growth is threatened, slowed or stopped, is not because the market is saturated. It’s because there has been a failure of management to adapt to new consumer expectations.

The truth is marketing is failing today because marketing has become more fixated on HOW to promote our products than helping our audience solve a problem they care about.

Answer these 3 questions to gain the attention of your audience by solving a problem.

 

It’s a Buyers Market Out There 

At any given time, only 2% of people using the internet are active buyers ready to make a purchase. 98% of online users are searching for remedies to symptoms of problems before they even know what the problem is (let alone the solutions to buy). That’s where a content strategy comes in.

“The customer comes first.” How many times have you heard that? Now, when was the last time you actually applied this “rule” to your marketing?

STOP FOCUSING your marketing efforts on just selling your product or service. Instead focus them on becoming a media company covering the most important questions to the problems facing your customer. Do that by answering THESE 3 QUESTIONS for your audience:

        1. What kind of information would be helpful to your target audience?
        2. What are symptoms to the problems they face (as they relate to your product or service)?
        3. What kind of content can you create that would be helpful to them?

When you think and act more like an actual media company rather than an advertiser, you give your customers the content they need in order to make a good impression.

Put your customer at the heart of your strategy by focusing on creating an inbound audience by providing quality content that adds value to the situation they face.

Don’t interrupt the content your customer wants, be the content they want.

 

Need a Marketing Strategy for the Post-Covid Digital Economy?

If you’re into this topic get the full story below.

Want to learn the strategy to operate as a media company? We created a comprehensive overview, where I can teach you how to operate your business as a media brand in 32 pages.

Learn how to compete in a market place of content. Click the link below.

For more information visit tylerhayzlett.com

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Best Practices Marketing Personal Development

The Media Brand that Owns a Hotel Chain

Over the years, Marriott International has been operating a lot more like a media company than a hotel chain.

Here’s why…

Marriott operates as a media company to compete in a digital world

Marriott International, learned the power of content marketing after launching Marriott Traveler, a media site that attracts 3 million unique visitors (up 78 percent from the previous year).

Visits to the individual hotel landing pages via Traveler were up 80 percent and revenue from hotel bookings went up 200 percent compared to the year before.

“Those results certainly make a solid case for content marketing.” – Inc. magazine

They turned into a full media site that promotes travel, food, drinks, culture, health & fitness which entertains millions of travelers who share their love of culture and adventure through the content they share on their site.

A site by the way, where you can also book a room for your next vacation…

After launching a successful blog authored by their chairman, Marriott updated their marketing strategy to approach people based on their passion for travel and love for adventure (instead of just pitching hotel room benefits like everyone else).

In today’s digital economy Marriott attracts an audience to sell to by creating the content that their buyers love.

What content can you create to build your audience?

Want More Information Like This?

Companies like Marriott are turning their offline sales process online by using a specific content strategy.

If you want to learn how to implement a similar content strategy, we created a comprehensive overview, where we can teach you how to operate your business as a media brand in only 32 pages.

Click the link below to get a free eBook for how to create a digital sales funnel using content.

Download a copy HERE  <– Download