C-Suite Network™

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Best Practices Growth Management Personal Development

Tips for More Engaging Meetings

Have your meetings become routine? Do you find people mentally checking out of them? This can present a significant risk to your projects and operations. We rely on our teams to be engaged in order to ensure we have all the necessary information to make effective decision, to have the best ideas at the table, and to ensure our initiatives are moving forward effectively. I had the pleasure of having Rich “Trigger” Bontrager on my show. Rich is a presentation coach and is passionate about effective communication through broadcasting. How does this relate to project and team calls? Here are some tips I got through my conversation with him:

Bring the fun. We miss a lot with distributed, remote teams. Without the before and after meeting conversations, the catch-ups by the water cooler, and desk drive-bys, a lot of the camaraderie is lost. Especially in project management, where many of us have been trained to keep everyone on task during meetings. How do you bring in the camaraderie and keep the meeting on time? Plan it in. Set aside the first few minutes of a call for an ice breaker. On one project, each week someone brought a picture of their pet and we were able to ooh and ahh before getting the meeting started. It was a great way to get to know people on a personal level while bringing positivity to the meeting.

Rotate the responsibility. As a project manager, I find I run most meetings…I mean, isn’t a project manager a professional meeting host? Perhaps there is value in rotating the meeting facilitator. As Rich pointed out, this is a way to engage people since they have to prepare for the meeting. They also get to experience what you go through on a weekly basis!

Find ways to make it tangible. Have a pizza party. Have everyone wear their favorite hat. Or as Rich suggested, send a box of surprises out ahead of time to the team and leverage those in the meeting, such as, giving a reward to someone and then having them pull it out of the box.

Energy, energy, energy. The energy isn’t as natural remotely. As the facilitator, you have to bring the energy. The team takes their cue from you. And it’s tough, because sometimes we don’t have the “audience feedback” to keep our energy up. We have to rely on ourselves to bring and maintain it throughout the entire meeting.

Leverage breakout rooms. Breakout rooms are a great way to get people more engaged because they are with a smaller group of people. If you have large meetings where you need to discuss an idea, perhaps break the team out into the breakout rooms, have them discuss, and bring back their top one or two ideas.

Virtual meetings will most likely continue to be a significant avenue of communication. There are a lot of important things to remember, tone, environment, personal brand, and technological equipment. You can hear about all those things on this episode of Corporate CPR, available on Apple Podcasts, Spotify, and Amazon. Or watch the episode on YouTube.

Jana Axline is Chief Project Officer at Project Genetics and the author of Becoming You. Through her leadership musings, she inspires audiences to grow as leaders and ultimately achieve who they were created to be. For more information visit Project Genetics.

Categories
Best Practices Culture Growth Leadership Personal Development

The Rule of 7: Testing Your Commitment to Diversity, Equity, & Inclusion

I have truly enjoyed engaging so many companies, schools, and individuals about pressing issues related to diversity, equity, and inclusion. I have found that most people are serious about challenging themselves on seeing where their biases lie and doing something about it. One challenge that I have seen, however, is that too often, people with whom I interact ask me what books they need to read or what terminology they need to adopt in order to not make a mistake and be called out for being racist, homophobic, etc. While the concern is understandable, this is not the way to achieve true diversity, equity, and inclusion and definitely not a way to become antiracist. It’s more of a way to check off a box saying “I did this so I’m good.” I would like to propose a simple, but more in-depth measure of seeing how serious you are on diversity, equity, and inclusion. I propose The Rule of 7.

Rather than checking the box or reading an assigned book, The Rule of 7 is personal. Only you know the answers to these 7 questions and therefore only you know what you are supposed to do about it. The real question is do you have the will to actually do something about it or are you going to stay comfortable and not rock the boat? You can come up with your own list of 7 questions or you can do it as a group of friends or even at your job. The goal is not to come up with an easy list. This should be a list that challenges you to become better on this journey. The reason why The Rule of 7 can be powerful is because it speaks to what you’ve already done versus what you’re doing. The 7 questions could include:

  1. What do your 7 closest friends look like (or the 7 closest friends of your children)?
  2. Who are the authors of the last 7 books you read (or books bought for your children)?
  3. What do your 7 closest neighbors (in terms of proximity) look like?
  4. What did your last 7 teachers look like (or the current teachers of your children)?
  5. What does the cast of the last 7 shows and movies you’ve watched (or that your children watched) look like?
  6. What did your last 7 hires look like or what do the 7 closest members of your work team look like?
  7. What do the last 7 toys you bought for your kids look like?

I could go into more detail about each question but they are all self-explanatory. If, for example, you’re white and all the answers to all or most of your 7 is “white,” you have more work to do. If you are black and your answers are mostly “black,” you have work to do. I would also say that if you are a member of one group, say Latinx, and your responses to the most questions are mostly “white,” you also have some work to do. For those of you with children or students in your life, this is also important because you may be programming them in way that reinforces a narrative or superiority or inferiority in their minds in the same way you may have been programmed.

If this article is too vague for you, that is the point. The goal of this article is to challenge you to work on your own or with colleagues and friends to actively challenge your biases and do the work to diversify your experiences and practices. I can give you books, documentaries, glossaries, and TED talks for days. At the end of the day however, you have to do the work to challenge yourself on your thoughts and experiences with diversity, equity, and inclusion when nobody is watching. Lastly, if you want to go to a deeper level, spend time exploring why your neighbors and teachers all look the same or why you do not work with anyone who does not look (or think) like you. That is an entirely different reading list for you. Are you ready? Let’s go!

Categories
Best Practices Entrepreneurship Leadership Personal Development

The Power of Execution

How to achieve your goals by taking appropriate actions

We all define goals in our lives. However, defining goals is not just enough to secure success. You will need to go ahead and take action to achieve the goals. Unfortunately, most people don’t have a clear understanding of setting up goals and taking actions to achieve them.

Setting up goals is something that everyone can do. However, when you set up goals and just keep them, they would become stagnant. In other words, you will not be working to achieve those goals on your own. This is where you need to develop a comprehensive strategy to execute the tasks required for achieving your goals. You might be executing some small steps. However, they will eventually help you to achieve your long-term success goals.

What should you do to achieve your goals?

Here are some of the steps that you should follow to execute the actions that help you achieve your goals.

Strategic execution

Strategic execution is one of the most steps that you should follow when executing your actions. It will help you to understand how to set clear goals and how to come up with a strategic plan to achieve them. On top of that, you will also be able to remain fully aware of the impact that communications can create as you try to achieve your goals.

Once you start executing tasks, you will need to keep track of progress. You can understand the best method available to keep track of progress. On top of that, you will understand how to remain accountable as you try to achieve your goals as well.

How to set powerful goals

You should not just set some random goals in your life. Instead, you will need to think about setting up powerful and SMART goals. Here, SMART refers to Specific, Measurable, Attainable, Relevant, and Time-Based. If you can adhere to these goals, you will end up achieving what you want without trouble.

Performance coaching

Performance coaching can help you to get the most out of goals that you define in your life. This is where you can get a clear understanding of the GROW coaching model. It will help you understand the Goals, Reality, Options, and Will that you need to follow to ensure business success.

Overcoming challenges

People must deal with numerous challenges as they try to achieve their goals. For example, we have a FREE report entitled “Power of Execution” explaining the most common reasons people fail to achieve their goals. Download this report and see whether you are facing any of these challenges. Moreover, you can also understand how to overcome the fear you have for failure as well.

You can get a better picture of how to deal with all these problems through “Power of Execution.”

What is the Power of Execution?

The Power of Execution is a comprehensive guide that anyone can follow to understand how to achieve goals by taking appropriate actions. Along with the goals you define, you should also define a vision and a way to execute actions. Then you will need to bring them together so that you can march towards success in goals you define. This guide will make it possible to get all the information you need while avoiding many of the problems. Just follow the tips shared and go ahead with executing your actions.

Final words

As you can see, Power of Execution is a perfect guide available for you to follow and achieve success. Go ahead and download it for FREE Today by going to https://www.marketatomy.com/power-of-execution/.

MarketAtomy, LLC is a growth development-learning environment for small and medium business owners with one goal in mind…to empower them with the tools and knowledge needed to build their business on a rock-solid foundation. Through foresight and fortitude, entrepreneurial dreams become a reality. For more information, please visit marketatomy.com. Visit MarketAtomy.Academy to find out about the only eLearning Management System developed for early-stage business growth.

Categories
Best Practices Growth Personal Development

Supercharge Your RFP Success: Find Efficiency and Accelerate Growth

“It works somewhat, but it’s absolute chaos every time.” Sound familiar?

Are you and your team constantly scrambling toward the RFP response finish line? Do you wake up from the chaotic proposal-building fog just in time to hit “submit” at the last moment? If your answer is yes to either of these, it is likely time to take a step back to review, revisit and revise.

Most RFP-responding teams have the basics down: receive the RFP, organize a kick-off meeting right away, divvy up the answers, note the deadlines, and get to work. But shifting from low efficiency and frequent losses into high gear requires a reassessment of your proposal process, from receipt through award/loss notification.

Over the last 25 years, I’ve seen everything from teams chasing down a UPS truck to get their response shipped, to the heartbreaking reality of losing a bid because due to one missed signature. These mistakes are the result of an inefficient process. The difference between a proposal and/or capture team in chaos and a fine-tuned winning machine can double, triple… even quintuple your win ratio (and thus, your revenue).

In this article, we’ll share five tips to shift your team out of chaotic drifting and into maximum (efficiency) overdrive. By implementing these five RFP process tips, you’ll introduce structure to your team and take the initial, must-do steps to a culture of winning.

How to shift out of RFP chaos and into the (efficient) driver’s seat

  1. Get a baseline

You can’t figure out where you need to go without knowing where you are. Data and measurement are essential to decreasing chaos. What’s your win rate? How much revenue are you making from each new RFP? Which competitor are you losing to the most? Why have you lost each bid? 

Create a report with hard-number statistics so that you can assess exactly where you are on a number of levels. You likely won’t have every number readily available, but here are a few RFP data points that are important to know: 

  • The number of RFPs you bid on per month, on average
  • The amount of money in staff time spent on each RFP response 
  • The average contract value per opportunity
  • The time spent responding to each RFP (this will help when designing your process order and priorities)
  • Average contract length
  1. Conduct an audit

A process audit will give you the clarity to see exactly where your roadblocks exist. But, before you can fairly review your RFP process, you must dedicate the time! 

A highly valuable process audit requires you to:

  •       Review the process over multiple days. This gives you a chance to thoroughly understand, question and come back to discussion points.
  •       Involve multiple internal parties. Be willing to get vulnerable here and encourage honest feedback.
  •       Engage an unbiased, 3rd party. In our experience as RFP process and team consultants, an outside perspective dramatically impacts future win rates and RFP success. In many instances, an outside RFP expert can improve overall win rates by 50 to 60 percent. To get the most out of an outside reviewer, commit to receiving feedback and ideas your team may not have had on their radar, even if it’s uncomfortable.
  •       Indicate the pain points, big or small. Notate the exact pain points at every step of the process. This allows you to create an action plan for how to eliminate these pain points. 
  1. Revisit your foundation

Why are you bidding on RFPs? What does winning (or losing) an RFP do for your company? Why are you the best solution? What is your value proposition? These questions are vitally important to answer as a team. Put them in writing! Have your team members contribute in writing. You’ll see what preconceived ideas each team member has been operating on as they contribute to the proposal lifecycle.

  1. Identify resources

From the right technology to the right people, a smooth (and winning!) RFP process requires a careful blend of resources. In this step, you’ll identify which resources are already present as well as the gaps. Suggested key resources to explore include, but are not limited to: 

  1. Train and document

Efficient teams have clear processes that are documented thoroughly. Make a concerted effort to create written, step-by-step processes that are easily accessible and updated routinely. Task one team member with owning this responsibility. 

Document processes such as assessing opportunities, onboarding a new RFP, internal debriefs, external debriefs, use of software tools, and the list goes on. Even the smallest of processes should be included.   

This documentation should include proposal team training to ensure all team members know the processes and know where to access this documentation. This should also be part of your new hire onboarding training for any new team members involved in RFPs.

Start shifting now

The time to make a move is now. 

It’s easy to ignore processes. They aren’t sexy. They feel hard. But having the right systems and processes will make a massive difference. 

Shifting from Chaos to Crushing It requires your time, a commitment to ever-improve your team’s processes, and the flexibility to shift when your review uncovers potential gaps and fail points. 

The multi-faceted approach laid out above ensures your team members are committed to implementing RFP processes that will benefit you all. 

Explore more insights from Lisa Rehurek:

 

Categories
Best Practices Growth Human Resources Personal Development Women In Business

Comfortable in Your Current Position? Uncomfortable Life Lessons to Safeguard Your Career

Comfortable in Your Current Position? Uncomfortable Life Lessons to Safeguard Your Career

 

If you are perfectly satisfied with your job and your company and have no plans to seek other employment any time soon, congratulations. This article is for you.

Because, here’s the thing: you are not totally in control of your future.

While you may plan to stay with your company for many more years, your company may have other plans. In response to the Covid-changed market, companies may discontinue product lines, outsource functional areas, or abandon previously served markets. The restructuring will require fewer employees. The action may be swift and unexpected. One day you may be doing your best work and the next you are handed the ubiquitous white cardboard box and given an hour to gather your personal items before being escorted out by security.

Of course, I’m not saying that this will happen to you – as a matter of fact, I truly hope that it doesn’t. But what I can predict with certainty is that if you are not prepared to hit the ground running and you find yourself without a job, it will take a LOT more time to get prepared for a search than you think it will. My certainty comes both from my own experience with unexpected job loss (2011) and the work I have done with C-Suite executives and senior leaders since then to prepare them to enter a job search or their next endeavor following an unexpected job loss.

I offer these personal life lessons learned through my own unanticipated job loss in the hope that you will take action now to become better prepared.

 

Creating and communicating your personal brand online is imperative for the health of your career. Do it now.

I’m not saying that a powerful LinkedIn profile will save your job. If your company is eliminating whole departments, they are not making case-by-case decisions about who will stay and who will go. However, what I do know is that if you have done the work to understand your personal brand – the things you want to be known for and your differentiators – and you’ve articulated your brand online on LinkedIn, you will be able to rebound much more quickly than if you haven’t.

One thing few people anticipate is the extent to which an unexpected job loss delivers a visceral blow to one’s self-esteem. You simply cannot effectively communicate your personal brand powerfully when you are feeling low, and a LinkedIn profile that is weak and underdeveloped will not be an asset in your job search when you need it most.

 

A vibrant professional network outside your company is essential to your career. Build it now.

You’re too busy, you say. That was my problem, too. Sure, I had lots of friends and colleagues within the company, but when everyone from the department is out on the street, suddenly you are all competitors. Everyone knows networking is the top way people find senior-level positions, but creating a network from scratch when you really need one is hard to do. Build a network of professional friends outside your current company now so that you’ll have people who are ready to cheer you up and cheer you on when you need that. Be a resource to others, too.

 

Your same skills and experiences can be applied in new ways in different settings to bring you joy.

I assumed that I had the very best job for me in the world, and that the absence of that job meant the absence of joy in my life going forward. I wallowed in the misery of this untruth for many months. Fortunately, I learned that instead, one’s skills and experiences are like the pieces of glass in a kaleidoscope. Each time we turn the wheel on the kaleidoscope, the picture that appears could be even more beautiful than the last one. Test out the hypothesis that your skills are portable by using some of your core skills in a volunteer capacity. Begin to expand your mind to the alternative ways you can find joy and add value by applying your skills. Yes, the job that I did before my job loss was perfect for me then. However, the business I have created for myself is perfect for me now. My skills are the same; only the context and content are different.

 

You are bigger than any job you hold. You are not your job. You are worthy.

Believe this now. You ARE bigger than any job you hold.

Many of us intertwine our own identity and our own brand with our job. This is dangerous thinking; the corollary to this reasoning is that if we lose our position, we have lost ourselves. What despair this causes! Understanding the difference between ourselves and our job is important; it allows us to move forward, past the real but temporary grief of job loss.

Does it take work to optimize your LinkedIn profile, create a robust professional network, and understand that our skills and ourselves are distinct from our job? You bet it does. But the return on investment is high: by doing this work, you will create a firm foundation for the continuity of your career and your mental health that no one can take away.

Carol Kaemmerer's book LinkedIn for the Savvy Executive
LinkedIn for the Savvy Executive – Second Edition is a Featured Selection of the C-Suite Book Club.

If you are a C-Suite executive or senior leader who would like to improve your LinkedIn profile and presence, I can make it easy for you. I have a track record of working effectively with C-Suite executives and senior leaders to create LinkedIn profiles and other executive-branded materials that help them show up as authentically and powerfully online as they do in person. This way, they can attract the talent they want to hire, increase their visibility and influence, and control their career. I also mentor clients on LinkedIn etiquette and effective posting strategies to ensure their success. Let me help you use this essential business tool effectively. Contact me through my website: www.carolkaemmerer.com or profile: www.linkedin.com/in/carolkaemmerer. 

Other resources for you and your team:

For a virtual or in-person presentation on personal branding via LinkedIn, contact me. I am a member of the National Speakers Association, a Certified Virtual Presenter, and an Advisor to the C-Suite Network.

My NEW book Second Edition: LinkedIn for the Savvy Executive: Promote Your Brand with Authenticity, Tact and Power is available through online booksellers. For quantity discount or signed copies, contact me directly.

To receive my monthly articles in your email inbox, sign up for my monthly emailing here.

 

OTHER ARTICLES by Carol Kaemmerer

How to Be Found on LinkedIn: Ten Top Strategies to Rank Well on a LinkedIn Keyword Search

Why Are You Playing Small on LinkedIn?

If You’re Not “Writing to the Margins” on LinkedIn, You’re Missing Out

Don’t Be Hooked Through a Big Phish

A Small Omission That Undermines Your Credibility on LinkedIn

Tell Me More… — On LinkedIn

What is Your Poor LinkedIn Profile Costing You?

C-Suite Executives, Stop Hiding Online

Categories
Best Practices Human Resources Marketing Negotiations Sales Skills Women In Business

“Avoid 7 Trap Doors – Ultimate Advice On How To Win More Negotiations” – Negotiation Insight

“A good magician uses trap doors to disappear things. A good negotiator uses them to disappear the opponent’s opportunities.” – Greg Williams, The Master Negotiator & Body Language Expert (Click to Tweet)   Click here to get the book!

 

“Avoid 7 Trap Doors – Ultimate Advice On How To Win More Negotiations”

People don’t realize they’re always negotiating.

Everyone is vulnerable to falling prey to negotiation traps at some point in negotiations. Even when some negotiators are aware of the potential danger in negotiation traps, some do not recognize the signs. Thus, they know not how to avoid the traps that lead to entrapment in negotiations.

What follows are seven traps to avoid in your negotiations. Not heeding the following insights will make the number 7 unlucky for you in your talks.

Click here to discover more!

 

Remember, you’re always negotiating!

 

Listen to Greg’s podcast at https://c-suitenetwork.com/radio/shows/greg-williams-the-master-negotiator-and-body-language-expert-podcast/

 

After reading this article, what are you thinking? I’d like to know. Reach me at Greg@TheMasterNegotiator.com

 

To receive Greg’s free “Negotiation Tip of the Week” and the “Negotiation Insight,” click here https://themasternegotiator.com/greg-williams/blog

 

 

Categories
Best Practices Growth Personal Development

Why You Should Write a Book Proposal—Even If You Plan to Self-Publish

 

You may be thinking “Why do I need a book proposal? I don’t plan to submit it to a publishing company. I’m publishing it independently.”

Book proposals serve a valuable purpose for authors, agents, and acquisitions editors at publishing houses. The author prepares a detailed summary of the book’s essence, provides a chapter outline and usually one to three sample chapters, describes his or her platform, i.e. authority, reputation, social media presence, and other elements, and summarizes his or her marketing plan. Authors often submit a book proposal to agents or editors prior to writing or completion of the book.

Most of the elements of a traditional book proposal can serve a different and equally important purpose for you as a future self-publishing author.

The Purpose of a Synopsis

A synopsis can help you plan what to put in your book. It gives you the opportunity to look at the big picture of what you intend to write.

Once you have your general concept in mind, you can make sure that someone else hasn’t already written a book that too closely mirrors what you intend.

Search on Amazon. If, for example, you want to write a book that demonstrates the value of women having prominence in the C-Suite, you might search for “women leaders management.” (By the way, this subject seems to be wide open for development.)

I recommend that you further research any titles you find, and if they look genuinely interesting, you can read samples and decide if they’re worth buying. In the course of your research, you may find your book idea has a unique slant on the subject. Learning that someone has said what you want to say may spur you to find a different original focus.

A Book Must Have a Structure

If you are thinking about writing a book, you may feel overwhelmed by the swirl of ideas in your mind. You can think of dozens of subjects that could go into your manuscript, but how do they all fit together? How do you narrow down your subject matter so that the reader isn’t as overwhelmed as you are at this moment?

Writing a proposal will help you to not only define but to organize your book. Its basic structure provides a format into which you can put your ideas into separate categories that will turn into chapters.

Briefly summarize what you want to include in each chapter, and put it aside. Come back a day or two later and read it carefully. How do the chapter topics flow? Would a different order make your points more fluidly?

At this stage of planning your book, you have the greatest flexibility. You can order and reorder, experimenting until you have a structure that will guide the reader to an understanding of what you want to say. Don’t stop until you’re satisfied that one chapter builds on the previous one in an organic way and that the conclusion ties it all together.

You Will Write Much More Easily

Writing a nonfiction book without a synopsis and chapter outline is like traveling in a foreign country without a map. You may find your way to your destination. You may also get very lost.

At worst, you will decide to abandon the journey.

The combined guidance of a synopsis and chapter outline will save you from the question: “What do I write next?” You know what your next subject will be, and that writing goes much more smoothly.

By doing the advance work, you greatly increase your chances of realizing your dream of having a published book.

Here’s more detailed information on why you should write a book proposal for yourself and what to include.

You can find much information about how to write a book proposal on the Internet. Here are two starter sites. Both of them are written with an agent or editor in mind, but the basics of the actual writing apply to writing a book proposal for any purpose.

https://thecreativeindependent.com/guides/how-to-write-a-book-proposal/

https://www.janefriedman.com/start-here-how-to-write-a-book-proposal/

Pat Iyer is a book coach who helps authors gain momentum, plan their books, and get them done. Reach her through patiyer.com.

Categories
Best Practices Growth Personal Development

Getting to Know Your Ideal Reader

One of the best-known methods for writing a book that reaches your ideal audience is to imagine you are writing for one person who represents the audience you want to meet.

If you want to write a book that will help women entrepreneurs, you might envision a woman in her forties. She is divorced. Her two children are in college. She has recently downsized her living space. She’s reached a dead-end place in her corporate job. She has an idea/product/service that she wants to market.

Interview Her

Keeping this person in mind will help you focus on relevant material for your book. You can take this a step further.

Imagine that you’re this woman’s business coach. Think about the kinds of questions she might. These questions will vary, based on the particular focus of your book. Here are some samples:

Practical Questions

  • How do I get start-up financing?
  • What kind of legal entity should my business be?
  • Should I keep my current job and start the new business in my spare time?
  • Can I (do I have to) do it all on my own?
  • If I take on a partner, what do I need to consider?

Motivational Questions

  • How do I develop the will and stamina to persist?
  • What professional organizations should I join?
  • What can I do to keep my dream alive?
  • What are good sources for creative inspiration?
  • How do I keep my life in balance?

Fill in the Picture

Once you’ve completed the list of questions, write down your best answers. As you do so, imagine that you’re speaking directly with this woman. Listen for the additional questions your answers elicit. Write them down, too.

If you have chosen your questions well, this process will give you the foundation for a book.

As you write it, continue to keep your ideal reader in mind. Pause from time to time, and ask her, “Does that answer your question?” Don’t be surprised if she answers you. You may discover that you’re engaging in an ongoing dialogue with her.

You will need to have more material in your book. You will probably want to interview successful women entrepreneurs and include other success stories you’ve discovered in your research.

Here again, your ideal reader can help you. When you choose among stories, ask her, “Does this inspire you? Does it provide practical information?”

She will probably become real for you. You’ll miss her when you’ve finished your book. However, you will have your reward. Her counterparts will read your book and say to themselves, “How did this author know exactly what I needed to read?”

You’ll know why—and it would be a nice touch if you dedicate your book to her.

The links below will give you further insights into getting to know your ideal reader.

How to Find Your Ideal Reader (and why you should get to know them ASAP)

Your Ideal Reader

Pat Iyer is a book coach who works with authors to plan their books so that they are laser targeted on their ideal reader. Reach Pat through her website at http://patiyer.com.

 

 

 

 

Categories
Best Practices Leadership Marketing Skills Technology

Marketing Podcasts to Listen to in 2021

If there’s one thing 2020 taught us, it’s that having a solid digital marketing strategy is mission critical for any brand wishing to reach more customers.

Regardless of what industry you specialize in, the ability to promote your cause is a must in today’s attention economy. But marketing today is getting increasingly more and more confusing.

Recommended Marketing Podcasts for 2021

So we made a list of some of our favorite marketing podcasts on C-Suite Radio you should listen to in 2021 for insights to grow your business.

 

 

1. Secrets to Win Big With Arjun Sen

Winning is fun but WINNING BIG results in success that is sustained.

Brands who WIN BIG have three secrets:

They have VISIBLE Leaders who lead from the front, UNIQUE customer experience that is different, delivered consistently and evolves over time and AUTHENTIC brand stories that connect emotionally.These are universal secrets to win big in business, in career and also in sports.Tune in to listen to stories from leaders from all walks in life to put you on the path to winning big.

 

2. The Customer Experience Advantage Podcast with David Avrin

How do iconic brands and disruptive business leaders approach accommodating a new generation of customer expectations?

The Customer Experience Advantage Podcast features author and keynote speaker David Avrin talking with dynamic business leaders about their visionary concepts and powerful customer engagement models.

 

 

3. If You Market They Will Come

B2B Marketing, the If You Market podcast is a long form conversation on B2B marketing with industry experts and thought leaders. Topics include: content marketing, account-based marketing, social media, leveraging data, Marketing Technology, branding, demand generation, marketing automation, Email Marketing, sales and marketing alignment, SEO, CRM, and other great acronyms.

 

4. The CX GURU

Every business comes to life through its Service Experience. Your business success depends on whether your Customers are loyal to YOU. That’s where real value and profit is created. Great companies ubiquitously have great customer experiences. A thin red line divides those that invest and consistently deliver what their Customers need and those that fail and get disrupted. In competitive and challenging times, leaders need to double down on their Service Experience. Learn and grow the value you create. Grow your success. Be on the right side of that thin red line.

The CX GURU with host Eric Michrowski, a globally recognized Ops & Customer Experience Guru, public speaker and author explores through leader interviews how to increase the value you create, distinguish yourself from the pack, grow your business and your success. Your business success story begins now.

 

 

5. Building Better Businesses

The Building Better Businesses Podcast is the best place to learn how to take your business to the next level because it’s no longer enough to earn good profits. Hosted by Steve Eschbach, an expert on business and business people, he’ll tell you why building a network of connections and using all types to your advantage will put you over the edge.

Steve and his expert guests will delve into the many facets of owning the business and how to become a good, caring business owner. Tune in to learn how making a difference in your community can attract all sorts of clientele, which will in turn build you a better business.

 

 

6. Accelerating Revenue Series

True Influence’s Series is about having new conversations and fresh ideas on accelerating B2B revenue through unpacking best sales, marketing and data practices by hearing from C-level executives, VPs, and Thought Leaders.

For more information visit tylerhayzlett.com

 

 

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Best Practices Entrepreneurship Human Resources Management Negotiations Sales Skills Women In Business

“Make Better Decisions How To Increase Negotiation Opportunities” – Negotiation Insight

“To make better decisions know the process of better decision making.” -Greg Williams, The Master Negotiator & Body Language Expert (click to Tweet)   Click here to get the book!

 

“Make Better Decisions How To Increase Negotiation Opportunities”

People don’t realize they’re always negotiating.

Every day of your life, you make decisions. And how you make decisions determines the quality of life you live and the opportunities that come from them. But there are times when you need to make better decisions, such as during negotiations, to have opportunities reveal themselves. Thus, even when you are engaged in talks with friends, loved ones, or work associates, you need to make better decisions to increase negotiation opportunities. And here is how to make better decisions by using different techniques and strategies.

Click here to continue!

 

Remember, you’re always negotiating!

 

Listen to Greg’s podcast at https://c-suitenetwork.com/radio/shows/greg-williams-the-master-negotiator-and-body-language-expert-podcast/

 

After reading this article, what are you thinking? I’d like to know. Reach me at Greg@TheMasterNegotiator.com

 

To receive Greg’s free “Negotiation Tip of the Week” and the “Negotiation Insight,” click here https://themasternegotiator.com/greg-williams/blog