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Leadership Marketing Personal Development Sales

Warning! A Good Interview Does Not Always Mean a Good Fit!

Let’s get real for a moment.

This is kind of hard to say, but it is something you really need to know, so let’s just rip the band-aid off quickly and get this over with: you may not be as good at spotting a winner during an interview as you think. There. We said it.

You see, many sales managers pride themselves on being able to pick out the best candidates based on their interviewing skills. Sadly, studies have consistently shown that when it comes to picking the best, there is a very low correlation (less than 25%) between a good interview and actual job performance.

Ouch.

And even if you are an exceptionally good interviewer, even the best interviewers can’t make an informed decision if the information received about the candidate was incomplete, irrelevant, or simply didn’t representative of their capabilities and ambitions. Much of which can be traced back to poorly worded job descriptions or less than ideal mandatory interview questions.

The hard truth is that no matter how impressed you were, the candidate you felt was a sure-fire go-getter, may fall flat once the paperwork is done. So much so that you might have been better off with a completely blind selection process. In large part, this is because as much as we would like to believe that we can’t be fooled, we all have inclinations and ideas that make us susceptible to hiring people based on our own personal preferences and internal biases.

OOPS.

 

For example, you may be very impressed with a candidate that attended your alma mater, or one that has a background or interests like yours. While that may make for interesting conversations, it does not mean that they will be top performers in the field. A candidate can also be extremely polished and present themselves flawlessly yet have no real intention of staying with your team long enough to make an impact. Others, who may be nervous or otherwise having a bad day, may actually have highly useable skill sets that never come to light because they did not click the way a less qualified candidate did.

Focus on Performance

 

It is not that interviews are not important; we think they are, but they are only a piece of a larger puzzle. After all, an impressive interview can tell you if the candidate is poised, quick on their feet, and a lot about their overall personality. Interviews however never really give you the entire story, which is why you should consider them as only a part of your hiring strategy. Interviews aside, the best indicators of job performance may lie within other areas, such as those that focus more on skillsets, rather than pedigrees.

A Lesson from The Voice

 

NBC’s popular television show The Voice, illustrates this point well. On the show, celebrity judges must face away from contestants during the initial selection process. This allows the judges to listen intently to the way a given contestant sounds, instead of being distracted by their overall appearance, or other factors. In the same way, when you are evaluating which candidate will become part of your team, you need to focus on the underlying talent, just as much as how well you like them during an interview.

One of the best ways to do this is to require relevant pre-employment skills testing. These should include personality and behavioral tests, as well as sales skills tests. The right testing combined with proper vetting and targeted interviews can go a long way towards placing the right candidate in the right sales role.

By using a thoughtful multi-step process, you can better weed out poor performers, before you hire them, saving you headaches down the road. It also allows you to fill your team with sales representatives that have what it takes to meet sales goals month after month.

Categories
Management Marketing Negotiations Operations Sales Skills Women In Business

“Are You Better Or Worse Under A Pressure Deadline” – Negotiation Insight

 

“Pressure stems from how it’s perceived. To alter it, alter your perspective.” -Greg Williams, The Master Negotiator & Body Language Expert (Click to Tweet)

 

 

Click here to get the book!

“Are You Better Or Worse Under A Pressure Deadline”

I’ll ask you a question in a moment. It’s one that you should have a ready answer. Don’t analyze your response before stating it – answer it in your mind as soon as you read it. The question is, are you better or worse under a pressured deadline?

What was your first answer? Did you think of one before that? Okay. The last question was a trick. Because I asked about your first answer, therefore, there should not have been one before it. But sometimes, when you’re under pressure, you don’t think logically. And, in some cases, you don’t realize that you’re outside the boundaries of reasoning. That can lead to adverse outcomes.

Now that you’re more aware of the thought process you engaged in, analyze the first question I asked again. Are you better or worse under a pressured deadline? Do you have a different answer this time? If so, what caused you to change it? If it’s the same, what did you consider in not changing it? Even if you didn’t alter your response, what were some of your additional thoughts?

You should always be aware of how you perform under pressure and the circumstances that affect your performance. Stress impacts your thought process, which affects your performance. And deadlines impact pressure.

The following are ways that you can perform better under the pressure of deadlines and enhance your performance.

 

Psychology of Deadlines:

Mindset – Be keenly aware of how you act and react under pressure. You should be mindful of how different forms of stress impact your mind and performance too. If you’re aware of that, you’ll be better prepared to address the challenges that will confront you. Even when some of them appear in the form of surprises.

Self-actualization – There will be times when your actions are motivated by a drive to prove to yourself that you can achieve a goal. Even if you’re aware that you have other items with higher priorities, you may elevate a less critical task above them. Then, as the deadline approaches, to complete the other tasks, you find pressure building. And you like it!

The point to remember about self-actualization is, you have to balance it. Weigh it against the importance of addressing real priorities versus those you make up to challenge yourself. While there’s nothing wrong with challenging yourself, do it when it serves you best. Don’t create unnecessary stress for yourself.

Competition – In some environments, you’re more competitive than in others. Know what motivates you to become more competitive in specific situations. And determine what position you’ll play in that competitive game.

Here’s the point. Others can create stress in you but only if you allow them. So, if you determine how you’ll react in environments where someone attempts to motivate you by pitting others against one another, you can choose to participate or not. You’re the one in control of your thoughts, your mind, and your actions. So, control yourself.

 

What does this have to do with negotiations?

 

Deadlines are constant tools that negotiators attempt to employ in a negotiation. They do so because it stimulates pressure. And, good negotiators are aware that people respond differently to pressure. Thus, a good negotiator knows how to exact action by exciting pressure points. She does so based on the activities she wants her opponent to enact.

If you want to become a more efficient negotiator, always consider how you’ll use deadlines to induce pressure. And how you’ll use that as a tool to nudge the other negotiator in one direction versus another. Having a well thought out plan to implement, what could prove to be a decisive instrument, will allow you to control a negotiation better. Having that ability will enable you to have more favorable negotiation outcomes … and everything will be right with the world.

 

Remember, you’re always negotiating!

 

Listen to Greg’s podcast at https://anchor.fm/themasternegotiator

 

After reading this article, what are you thinking? I’d like to know. Reach me at Greg@TheMasterNegotiator.com

 

To receive Greg’s free “Negotiation Tip of the Week” and the “Sunday Negotiation Insight” click here http://www.themasternegotiator.com/greg-williams/

 

#Pressure #Deadlines #Negotiate #Negotiation #Negotiator #Business #SmallBusiness #Negotiation #NegotiatingWithABully #Power #Perception #emotionalcontrol #relationships #HowToNegotiateBetter #CSuite #TheMasterNegotiator #ControlEmotions #GregWilliams #Success

 

Categories
Entrepreneurship Investing Management Marketing Negotiations Sales Skills

Seven Sales Person Cop-Outs

I’ve been helping salespeople and sales leaders become better at their craft for a while.  I’ve seen greatness and, well, less great.  Here are some of the all-time worst things I’ve heard salespeople tell themselves or their managers, actually thinking they were doing well.  (I’m not including anything I’ve heard from salespeople who knew better and were just trying to get away with something.  That’s a whole different set of lessons).

It’s the Company’s Job to Make a Profit at the Price I Sold

Far too many sales forces are divorced from the responsibility of business: to make a profit. This happens regularly in companies compensated only on revenue, not on margins. I don’t care if “it’s hard to measure profit on a given deal because of internal transfer prices” or any other excuse.  If a sales force isn’t compensated on profit, they focus on easy-to-win revenue.

When this is carried to an extreme, sales people feel entitled to sell at discounts…even insane discounts.  I actually heard this from a guy who claimed to be a sales consultant.  I hope his clients survived.

Here’s what sales leaders should coach instead. You need to have conversations about customer value…with customers.  This shouldn’t stop with selling value.  It should carry through toward monetizing value with the customer. Then, pricing – even premium pricing – becomes a comfortable afterthought.  High pricing becomes a bargain.

Great salespeople can sell high volume and high margins.  I know. I’ve seen it. In the mirror.

But I TOLD Him/Her ____

Sales is not one of those jobs where you can get away with simply “telling”, making your listener responsible for understanding what you meant.  Those jobs exist in departments like accounting (and such poor communicators seldom rise to middle management).

The commission for “I did my job, but the customer misunderstood” is zero.  Salespeople are responsible for the picture that forms in the other guy’s head.

Value exists only in a customer’s mind.  If a salesperson simply barfs some “value messaging” they were given by marketing…without having a conversation to confirm that value formed between a prospect’s ears, they are a teller, not a seller.  If that seller doesn’t also confirm how much value formed, they may be the person who thinks “it’s the company’s responsibility to make a profit at the price I sold”.

Our Value is [insert feature here]

The most critical question a sales coach can ask is “what’s our value in this situation?” In fact, if that’s the only question a coach asks, they can learn a lot about how sellers are selling. When sellers have great answers for this question, they probably did everything your methodology teaches them to do. If answers don’t articulate an understanding of customer value, it doesn’t matter how many methodologies they performed; the sale is still in trouble.

When salespeople answer “what’s our value” with a feature or a seller capability, they don’t understand the value. Customers buy outcomes, not products or services. Value forms in the customer’s mind around those outcomes, not your shiny features or stunning capabilities.

Sales coaches who allow value to be described in terms of a seller features or capabilities are failing their salespeople. Value is the desirability of an outcome (hopefully measured in dollars or something just as measurable).  Accept no substitutes.

Customers Don’t Buy Your Product, They Buy You.

Slavery is illegal.  Customers can’t buy you.  As I said above, customers buy outcomes.

This old saying has merit but is meant to communicate how important the seller-customer relationship is.  Specifically, the critical aspect of “relationship” is credibility.  Personal affinity (knowing birthdays, hobbies, expending entertainment budget, etc.) is useful for some buyer-seller relationships, but not for many.

Credibility, though, is foundational to every successful customer relationship.  When a customer is considering some purchase to obtain an outcome, they always consider execution risk. That is, they estimate how likely it is that the purchase will actually result in the desired outcome.  Salesperson credibility forms the foundation of that assessment.  Without credibility, very little buying will actually happen.

Yes, they buy as a result of your credibility while connecting their desired outcome to a purchase, but…they’re buying the outcome.  Always.

Purchasing Says They Like Our ____ Better, but We Have to Meet the Competitor’s Price

I know a number of purchasing people, and they all confirm this truth:

Modern purchasing/procurement professionals are chartered with buying the best total value.

These same purchasing people confirm this truth as well:

Modern purchasing/procurement professionals are not chartered, trained, paid, or given enough time to proactively uncover and evaluate total value.

So…whose job is it to assemble a value picture for them?  That’s right.   A seller’s.  Professionalism and bedside manner counts. Credibility counts even more.  Enlisting the evaluations of experts within the buying organization to validate the value story is often part of the game.

If a seller doesn’t assemble a validated value picture, value doesn’t form in a purchasing person’s mind, and guess what they use to break the tie? Yep. Price.  They like ___ better means they do indeed like it better, but nobody helped monetize that for them…and they aren’t chartered, trained, paid, or have time to do it themselves.

Purchasing Owns the Budget

Purchasing really owns the budget for supplies and equipment used in the purchasing department.  Period.  Salespeople who are led to believe purchasing owns a budget are incorrect.  Sales coaches who let them work under this misconception are damaging careers and losing sales.

Whenever purchasing makes you believe they own the budget, it’s because they believe your offer has no differentiated value. In their minds, there is no need to bother people inside the company with a nonexistent value proposition.  In fairness to purchasing, letting a seller of a non-differentiated product/service shouldn’t happen.  Undue influence, like “whiskey and tickets” shouldn’t shape a commodity purchasing decision.  If your offer’s only differentiation is courtside seats, that shouldn’t be allowed to shape a decision.

As your offer’s differentiation diminishes vs. the next viable choice, the need to analyze value diminishes, and the entire buying organization feels safe in delegating the buying decision to purchasing. Purchasing doesn’t technically own the budget in these cases, but the organization gives de facto authority to purchasing. This only happens, though, when sellers create no value in the customer’s mind. These are the kind of sales environment that is about to be conducted by bots, AI, etc.

I’m Talking to All of the Right People

Complex B2B sales methodologies help sales professionals organize their selling efforts among a multi-person buying ecosystem.  While they’re handy for organizing an approach to an identified set of people, they aren’t that great at identifying all of the appropriate parties.  Most simply tell you “identify everyone, then use our tool”.

When somebody at a customer tells your salesperson the set of people they’ve engaged internally, how does a salesperson – or their coach — know that list wasn’t kept short in order to make somebody’s job easier?  Should you expect anyone at your customer to know how all of your capabilities translate to outcomes throughout their company?

Here’s the reality:  companies silo themselves more narrowly every year. Silos become sub-specialties, then sub-sub-silos, then soda straws. Only one soda straw has budget to buy your offer, but many benefit.  As customer subdivide, more soda straws benefit.  People in your budget-holding soda straw have three things working against them: 1) they no longer have a big-picture view of their own company 2) engaging all the people they really should make decision complexity awful and dysfunctional simply from a committee size standpoint 3) nobody at the buying company has your sellers’ expertise in the domain of possible outcomes.

If your selling organization hasn’t built the business acumen to help customers navigate these challenges, it won’t happen. Customers aren’t equipped – and shouldn’t be.  That’s your job.

Summing Up

I hope you didn’t find any of these hitting home.  If you did, though.  I’m here to talk.  Contact me if you’d like to stop hearing these statements in your sales organization.

To your success!

Categories
Entrepreneurship Human Resources Marketing Negotiations Skills Women In Business

“Caution Can Make You More Valuable and Powerful” – Negotiation Insight

 

“Perceived value can lead to power. But caution is what connects them.” -Greg Williams, The Master Negotiator & Body Language Expert (Click to Tweet)

“Caution Can Make You More Valuable and Powerful”

Caution without proper deliberation is nothing more than indecisiveness for lack of direction.

All seven of the members were in a state of confusion. They had differing opinions about what action to take, and they felt time running out. The leader of the group said, we have to proceed with caution. Then, he asked each individual, in private, to state how they arrived at their conclusion.

Finally, he reconvened the meeting. And he emphatically announced the action that the group would take. The power contained in his pronouncement left no ambiguity about his conviction to that action. Everyone looked at him in amazement. That was due to the respect they had for how he’d come to his decision. They viewed him as being more valuable and powerful than he’d been in the past.

What do you consider before making decisions? And, to what degree does caution play a role in your decision-making process?  The following are ways you can improve the perception of your power and make yourself more valuable to others.

 

Caution Versus Haste:

Depending on the circumstances, making hasty decisions can be beneficial. You can say the same about being overly cautious when making decisions, too. But too much caution can cause an opportunity to dissolve before you have the chance to address it. While being hasty can vanish future opportunities that never materialize because of your current haste.

If you have to make impactful choices that will occur in the future, prepare for them sooner than later. Consult knowledge holders that can give sage advice. From that, adopt the most beneficial direction. Then, allow your thoughts to simmer into a more cohesive form of logic. That will dampen emotions from hijacking your thought process.

 

Seeking Advice – Setting The Stage:

When seeking advice, let those that offer an opinion know that you may not wholly agree with their assessment. And, inform them that their information will have an impact on the final decision. Doing that will make them feel valued.

By framing how you’ll use their input, you set expectations. And, when you set expectations, you shape the boundaries for what might occur. When you do that, it disallows others from legitimately stating they thought something else would happen.

 

People want you to listen to them – hear them. Let them speak. They’ll perceive themselves as possessing power because they’ll think you thought enough to solicit their opinion. That’ll enhance the value they have of you.

Thus, by seeking their advice, you’ll increase their perspective of the value you have for them, which will bestow that power back to you. It becomes a completed circle. By making others feel good, they’ll feel good about being a source of value.

Caution – be mindful that people view environments based on their outlook. And that will shade how they see the world and the opinions they have. Those variables will impact their thoughts and suggestions.

 

What does this have to do with negotiations?

 

First, you have to have a firm understanding of the problem you’re addressing. That means not miscommunicating per how the other negotiator views the situation. As mentioned earlier, you should seek input from those that may add value to the final solution or outcome. When negotiating, that includes the other negotiator, too.

When seeking the process that led to his decisions, understand the mindset that developed those conclusions. If possible, discover his advisors and their mindset, too. Also, assess how you might play to their vanities if they exist. Everyone wants to feel valued. That leads them to believe their more powerful. As it serves your purpose, enhance their feeling by seeking their input. If getting what you want in the negotiation is essential to you, doing that will aid you in achieving a successful negotiation outcome … and everything will be right with the world.

 

Remember, you’re always negotiating!

 

Listen to Greg’s podcast at https://anchor.fm/themasternegotiator

 

After reading this article, what are you thinking? I’d like to know. Reach me at Greg@TheMasterNegotiator.com

 

To receive Greg’s free “Negotiation Tip of the Week” and the “Sunday Negotiation Insight” click here http://www.themasternegotiator.com/greg-williams/

 

#Caution #Power #Powerful #Valuable #Negotiate #Negotiator #Business #SmallBusiness #Negotiation #NegotiatingWithABully #Power #Perception #emotionalcontrol #relationships #HowToNegotiateBetter #CSuite #TheMasterNegotiator #ControlEmotions #GregWilliams #Success

 

Categories
Body Language Entrepreneurship Human Resources Management Marketing Negotiations Sales Skills Women In Business

“How To Be More Powerful Through Body Language” – Negotiation Tip of the Week

 

“Power is exposed through body language. But only to the degree, you expose gestures correctly.” -Greg Williams, The Master Negotiator & Body Language Expert (Click to Tweet)

 

Click here to get the book!

 

“How To Be More Powerful Through Body Language”

 

As he walked into the room, his body language said, I’ve arrived – hear the trumpets roar. Everyone turned and looked at him. His gaping stride gave the appearance of him gliding around the room.

Yes, he exuded confidence. He displayed it through his bright-broad smile, shoulders held back, and head held high. And then it happened! He began to speak. Some in attendance later said, his voice was like an angelic choir singing in perfect harmony. And his body language gestures and words were in perfect alignment. Attendees erupted with an outpouring of emotions. They couldn’t contain themselves. Yes – he oozed power. Others wanted to get closer to touch his hand, his jacket, or to receive recognition from him.

So, what did he do to cast such a powerful image? Several factors added to his veneer. After observing and incorporating the following body language gestures, others will perceive you as a power source too.

 

Indecision:

Some people enter environments and appear caught in a vortex of uncertainty. They show it through their body language first without ever uttering a word.

To portray confidence, never compress your body into itself (e.g., shoulders slumped, eyes cast downward to the floor, slow pace when walking). Such gestures message others that you lack depth and self-assuredness. That demeanor would be beneficial if you wish to convey a lack of assuredness to your negotiation opponent. And that role would have to be in alignment with your strategy for the negotiation.

 

Vulnerability:

Do you know when you feel most vulnerable? It’s worth noting. Because when you sense exposure, you’ll display nonverbal behavior that shows in your body language. When you feel threatened, assess its source.

If you know you’ll enter into an environment that may cause you angst, plan the nonverbal gestures you’ll invoke to enhance your persona. Do so to emit confidence. As an example, you might consider smiling more than you usually do, be more open to being engaged and engaging in conversations, and speaking more while using hand gestures to highlight your words. Casting such an image will make you appear to possess more confidence. It will also serve as a deterrent to those who would challenge you if you seemed to be weak.

 

Body Language Gestures To Observe:

  • Smile – People that smile, at the appropriate time, display a lack of concern about their wellbeing. This gesture also suggests that the person is open and approachable. When someone flashes a smile during times of adversity, it can cause a potential threat barer to question his intent. He’ll wonder why you’re not displaying fear.

 

  • Walking Stride – People walking at a brisk pace with a wide gap indicate that they’re ‘on the move.’ They have a destination in mind. Contrast this against the individual that shuffles upon a path. The signal is, they’re not in a hurry. Use the appropriate pace for the image you want to send.

 

  • Hand Movement – Like other body language movement, hands should be synchronized with the words pronounced. But, someone’s hand motions can occur a moment or two before their words. Hand movement can also indicate the beginning of aggression (e.g., closing into fists and opening again). Thus, to show you’re not afraid, do so by displaying palms up. To add to the display, splay your fingers too.

 

  • Pace of Speech – Nervous People tend to talk too fast and too much. Thus, you can use this act to gauge how calm someone is. And, to convey more power when you speak, do so at a pace associated with what the listener perceives as someone exerting influence.

 

Whatever the environment you’re in, by controlling your body language and observing that of others, you can become better perceived as being more powerful. Therefore, once you master the techniques mentioned, the perception of your power will become heightened … and everything will be right with the world.

 

Remember, you’re always negotiating!

 

Listen to Greg’s podcast at https://anchor.fm/themasternegotiator

 

After reading this article, what are you thinking? I’d like to know. Reach me at Greg@TheMasterNegotiator.com

 

To receive Greg’s free “Negotiation Tip of the Week” and the “Sunday Negotiation Insight” click here http://www.themasternegotiator.com/greg-williams/

 

 

#BodyLanguage #Nonverbal #Negotiate #Business #SmallBusiness #Negotiation #Negotiator #NegotiatingWithABully #Power #Perception #emotionalcontrol #relationships #BodyLanguageExpert #HowToNegotiateBetter #CSuite #TheMasterNegotiator #ControlEmotions #GregWilliams #success

 

 

Categories
Best Practices Investing Marketing Negotiations Sales

Are You Winning Enough Opportunities at the Right Prices?

While many of my Sales Consultants specialize in specific industries, I have defined my niche differently: companies who produce a differentiated product or service, and who want to be fairly compensated for their value. This means selling at a higher price, In alignment withthe customer.

I’ve had the opportunity to work in many industries: electronic components, telecom gear, telecom services, commercial real estate, and banking. I’ve also been the highest priced option in all of those industries: a combination of products and services.

I have always worked for some of the most famously “high-priced” providers in whatever business I was in. The common thread, and the reason I’ve been successful in each role? In a stroke of early-career luck, I learned the fundamentals of selling to full value (much more involved than “value selling”, and much more effective at establishing higher preference at a higher price) at an early stage, and was able to refine that methodology for use in increasingly “commoditized” industries (what can be more commodity than selling money?). Those experiences formed the core of my Full Value Selling™ methodology.

How do successful selling and selling at the right price interact? Let’s take a look at some research.

Differentiation Gets Valued. 

Look down the left hand side of the graphic below, produced by CSO Insights. Noel Capon describes similar levels of relationship shown in his benchmark work, Key Account Management and Planning. The higher up a customer places a supplier on the vertical axis of this scale, the more value they find in the buy-sell relationship.
No alt text provided for this image

CSO Insights has found that higher levels on the vertical axis correspond to higher win rates, which is awesome. Curiously, they have not even thought to study pricing power.  That is apparently my lonely corner of the selling performance market.

Value CAN Get Compensated.

Many sales methodologies can be used to help selling organizations progress up the scale – at least as far as your customer wants you to go. Far fewer methodologies teach how to get a customer to want you higher on the scale.  The higher a supplier is able to achieve relationship-wise on this scale, the more leverage the supplier has to price.  Again, having leverage doesn’t automatically guarantee successfully using that leverage.

The difference between “winning more reliably” and “winning more reliably at the optimum price” is where I specialize. Full-Value Selling™ helps sellers consistently and smoothly help customers quantify the value received, and more acutely see the bargain they are obtaining – even at a higher price than competitors offer.

When customers are more rigorous at analyzing your value, they see price more clearly in relation to that value. Consumer behavior research shows that people only analyze value until they “get over the hump” to justify a purchase. What this means is that they won’t fully appreciate your entire value on their own; to appreciate your full value to them, customers need to be taken beyond that “make the sale” minimum. Sellers who want to reliably win premium-priced deals can do a little more: help the customer think through FULL value. This makes the seller not only able to win at more advantageous prices but resist discounting more effectively.

Relationship vs. Process Rigor vs. Sales Performance.

CSO Insights has extensively studied companies on not only the level of customer relationship achieved but on how rigorous their salespeople follow a selling process. The horizontal axis on the matrix represents four major categories of selling methodology/process rigor. “Random” means that every rep uses their own personal process. In “informal”, sellers go through process training, but none is enforced. “Formal” is the designation for ongoing process reinforcement and enforcement. “Dynamic” process processes are systematically revisited and updated in response to internal and external changes.

How does selling rigor interact with relationship quality? I’ll discuss results in a moment, but think about how much easier it might be to consistently achieve better customer relationships if sellers know how to perform best practices? The key to progressing to the right on the matrix is how well organizational support manifests itself in effective front-line sales manager (FSM) coaching and mentorship. Teaching a methodology gets you only so far; following it long-term, and making it part of your corporate culture is a huge differentiator.

What are the performance outcomes associated with your position on this matrix? Take a look at the color-coded outcomes corresponding to the matrix above:

No alt text provided for this image

Notice that these outcomes, while highly compelling, are deafeningly silent on pricing achieved. Any sales consultant, myself included, want to help you move up and to the right. I want to help you do more…by filling the void in that deafening silence.

Selling Well vs. Selling Well Consistently vs. Selling Well, Consistently, and Profitably

I also do work throughout our company’s clientele on improving how sales managers coach sellers.  This is key to helping my clients achieve consistently great sales results, but also consistently optimum pricing. I can’t help my clients consistently achieve more profitable pricing for the long term without their commitment to long-term adoption.

Selling value consistently yields higher sales performance, but pricing those reliable sales results yields higher profit performance…think of it as a third dimension of sales performance. I help clients add a third axis to this matrix: doing it all profitably, by achieving optimum win-win pricing. This doesn’t replace any methodology; it complements those tools seamlessly with another: a relentless focus on value delivered.

If you want to move upward and to the right on the Sales Relationship Process matrix, we might need to talk. If you want to do that while achieving higher pricing that your customers love, we are kindred spirits, and I invite a deeper discussion of your goals.

To your success!

Categories
Best Practices Body Language Human Resources Management Marketing Negotiations Sales Skills Women In Business

“How To Avoid Danger From Being A Strong Negotiator” – Negotiation Tip of the Week

“The only real danger in being a strong negotiator is not knowing when to act like you’re weak.” -Greg Williams, The Master Negotiator & Body Language Expert (Click to Tweet)

 

 

Click here to get the book!

“How To Avoid Danger From Being A Strong Negotiator”

 

Some negotiators emit weakness when they’re negotiating. There’s danger in doing that. Other negotiators exude strength. There’s danger in that, too. A successful negotiator knows how to project power while avoiding the threat of being perceived as overbearing, stubborn, or unrelenting. They also know when to appear robust and when to appear weak.

The following are ways that you can be a strong negotiator while avoiding danger and becoming more successful in your negotiations.

 

First, be mindful of the negotiator type with whom you’re negotiating. Some negotiators will view you as an opponent or adversary, while others will see you as an advisor or friend. It’s essential to identify and know the different characteristics displayed by negotiators. That’ll determine how you’ll negotiate with them.

 

Adversary Versus Advisor: 

If a negotiator perceives you as too overbearing, he may become obstinate. When you appear weak, some negotiators will take advantage of you. So, you must know when to adopt the right persona. You can determine that by how the other negotiator sees you versus how you wish him to view you.

When dealing with someone that notes you as an adversary, his mindset is, he’s in a rigorous engagement, and there’s only one winner, him. With this type of negotiator, stand your ground. Challenge him before making concessions. Make him earn what he receives. That will enhance the respect he has for you and your abilities.

When viewed as an advisor or friend, display a demeanor of agreeability. You want this negotiator type to feel at ease with you. Create a climate whereby ideas are free to be exchanged. That will encourage that person to be more amenable to your offers, thoughts, and ideas. Also, he won’t feel threatened when you propose something that may appear to be out-of-bounds.

 

Advisory Role:

When projecting strength or weakness, know when to switch roles. Displaying the advisor role (e.g., I’d like to gather a little more information so I can best determine how I might meet your request), is an excellent way to break the frame. It’ll allow you to morph from a position of weakness to strength or vice versa. Be sure to change your demeanor when doing so. Do that by adjusting your body language to meet the new image that you project.

As an example, if you’re acting the role of a competent person and you switch to a weaker one, sit smaller in your chair. Do that by slouching, and drawing your body closer to itself as though you were afraid.

To project an image of strength, expand the space you’re occupying. Accomplish that by increasing the size of your body, and making big gestures when you speak. You can also move your objects further away. You want to occupy more space to appear more confident. That nonverbal gesture states that you feel comfortable and unafraid of anything in the environment.

You can also use inflections in your voice to cast the appropriate demeanor. Do that by placing a stronger or weaker inference on the words that are most important to you. That will add value to your persona.

 

Conclusion:

Like everything in life – the more you know about the environment you’ll be in and the people in it, the better prepared you can be for what might occur. Knowing how to move back and forth stealthfully, from a forceful negotiator image to one less dynamic, will allow you to have more influence over the negotiation. Plus, you won’t have to worry about being perceived as an ogre when you adopt a more rigorous personality. That will keep the negotiation wolves away from your door, those that would seek retribution for you being too strong against them … and everything will be right with the world.

 

Remember, you’re always negotiating!

 

Listen to Greg’s podcast at https://anchor.fm/themasternegotiator

 

After reading this article, what are you thinking? I’d like to know. Reach me at Greg@TheMasterNegotiator.com

 

To receive Greg’s free “Negotiation Tip of the Week” and the “Sunday Negotiation Insight” click here http://www.themasternegotiator.com/greg-williams/

 

#Danger #Negotiate #Business #SmallBusiness #Negotiation #Negotiator #NegotiatingWithABully #Power #Perception #emotionalcontrol #relationships #BodyLanguageExpert #HowToNegotiateBetter #CSuite #TheMasterNegotiator #ControlEmotions #GregWilliams #success

 

 

Categories
Culture Investing Marketing Personal Development Sales Technology

Brick and Mortar Stores Are Dead? Not So Fast!

The Younger Generation That Chooses Brick and Mortar Stores

You’re a part of Generation Z if you were born between 1997 and 2012. (If Z is the last letter of the alphabet… then what’s next?) This generation actually prefers shopping at old-fashioned brick-and-mortar stores. Why? Simply put—because it’s fun and entertaining! Does this mean we’ve all exaggerated the death of retail? We think so.

According to a recent Morning Consult study, “(They) will be the largest, most ethnically diverse, best educated, and most financially powerful generation ever.” When Gen Z-ers started spending their own money, two-day delivery was becoming the norm. They made their first purchases when the convenience of online ordering and home delivery was the trend. So why didn’t they keep it up and hop onto the online bandwagon? Is ecommerce missing something? Or was it that, when looking at these different shopping experiences side by side, they found that neither was shiny and new? Why did they choose brick-and-mortar shopping over online?

We think it’s the spontaneity that comes with retail. There’s also a tactile experience that online shopping can’t provide. And we think shopping brick-and-mortar satisfies a social need, whether it’s just being out of the house, dressing up, or investing in “retail therapy”. They might find exactly what they were looking for, or they could discover something brand-new! Either way, they’re going out to interact with real people instead of clicking around online from the comfort of home.

The Beauty of Brick and Mortar Shopping

As producers who have built a major retail brand, we appreciate the power behind brick-and-mortar. We were lucky enough to offer our products in a large territory to retailers’ existing customers. Unlike the direct-to-consumer business where only a few items are sold at a time, we received one check for one big shipment of many different products. Our brand had the opportunity to be discovered on retail shelves and floor displays. When people buy online, they’re likely to repeat the same purchase of the same brand over and over again. There’s barely any chance of discovering something new! Convenience and time-saving triumph over discovery!

Price-wise, ecommerce is a race to the bottom. Price is always the determining factor online, rather than quality. Both the customer and the producer know that quality is hard to fake in a physical retail store.

Going Shopping—For Fun!

According to the report we mentioned earlier, two-thirds of Gen Z-ers shop for fun at least once per month. Among the list of their top “brands” were Wal-Mart and Target—two of the world’s largest brick-and-mortar stores.

“Free delivery” is a peculiar misconception that has boosted ecommerce as we know it. If everyone working for the USPS, UPS, and FedEx still gets paid to ship “for free”, where does the money come from? Either the online merchants factored shipping into their prices, or they “invested” in delivery costs to compete with brick-and-mortar stores. The customer ends up paying for delivery one way or another in the end. But a brick-and-mortar store will meet you halfway—You drive to them. They offer you prices that don’t include the cost of getting the product in your hands.

It’s been interesting to see Generation Z rediscovering what the Boomers knew all along about brick-and-mortar shopping. But don’t let them have all the fun—let’s go on a shopping trip! We’ll discover something new and meet people along the way!

 For more, read on: http://c-suitenetworkadvisors.com/advisor/michael-houlihan-and-bonnie-harvey/

 

 

Categories
Marketing Personal Development

Here’s what sucks about stock photos on your website…

Do you leverage stock photos on your website?

Read on to see why that sucks.

As a speaker, author and expert-based business owner, your website is the magical nerve center of your online presence. 

It’s the top level that all other areas of your digital footprint leads to.

When you drive them to your hub, you want to greet them with all things YOU. 

And it starts with your image content. 

When people view your portraits, they’re looking to subconsciously answer three main questions: 

  • Is this person approachable?
  • Will I get along with this person?
  • Can this person be trusted?

If you only post stock photography on your website, you’re impeding the qualification process of those who would otherwise be ideal clients for you to serve. 

This impedance creates doubt in the minds of those who visit your site and have them look for alternatives rather than contact you directly. 

Why create that doubt when you can simply invest in an image content portfolio created specifically for you?

Some people argue that it’s hard to capture certain types of image content and it’s just easier to buy something already done. 

Sure, I can buy that it’s hard to capture certain types of image content based on the types of audiences you serve…

…but does that mean your brain is broken and can’t think of creative alternatives that involve you in them?

There’s ALWAYS more than one way to skin a cat.

For example, if you need photos of a boardroom meeting and your clients typically have you sign confidentiality agreements, then book a co-working space boardroom and have 3-5 of your friends show up for 30 minutes in their boardroom uniform best and instruct your photographer capture a wide variety of images:

  • You leading a discussion
  • Someone giving a presentation with slides
  • Attendees taking notes
  • Someone typing on a laptop
  • Shaking hands
  • People grouped together in discussion

This is a very generalized list, but you get the point. 

How many stock photos of the above scenarios have you seen floating around the internet? How easy would it be to simply capture images that you have full rights to and can do whatever you want with?

In collaboration with my clients, we’ve contrived a wide variety of lifestyle scenarios, including the above boardroom scenario, in order to get customized lifestyle portraits that they can use for their websites, including:

  • Webinars
  • Keynotes
  • Workshops
  • One-on-one consultations
  • Working on technology
  • Brainstorming ideas/mind mapping
  • Day-to-day activities

Some have argued to me that it’s cheaper to purchase stock images than to hire a photographer for a branded lifestyle portrait session.

Here’s my two cents on that.

Depending on where you purchase the stock photos – Getty, Pond 5, Adobe, etc. –  the pricing might be considerably cheaper than a portrait photography session. 

But here’s the catch.

That photo isn’t exclusively for you – it’s for everyone else who purchases rights to it. Do you want to run the risk of posting a photo that 20 other people are also using? Specifically, people who also operate in a similar space of expertise?

In that case, buy the exclusive rights, you say?

Have you seen how much it costs to garner exclusive rights for one photo? If you have more than a handful of stock images on your site, that strategy becomes cost prohibitive.

At the end of the day, all roads point to you investing in an image content portfolio that has a wide variety of branded lifestyle portraits and other image content that uniquely illustrates who you are, who you serve, and why you do what you do. 

Your website is too important a marketing asset to be littered with images that can be found all over the internet. 

There is only one you, and you need to be front and center on your website!

If you would like to learn more about image content portfolios and the relationship between visual content and the written word, I invite you to subscribe to my blog, where I also share other storytelling strategies that help to create a memorable and referable online presence.

Ready to skip the reading and get down to work?

Are you ready to delete all the stock images on your website and start fresh with your own branded lifestyle portraits?

Let’s have a chat and see if we’re a good fit to work together on this.

 

John DeMato is a NYC branded lifestyle portrait photographer and storytelling strategist who serves speakers, authors, coaches and high-level entrepreneurs across the country. His 50+ page e-book, S.H.A.R.E. M.A.G.I.C.A.L. I.D.E.A.S., lays out the how, what and why behind creating a memorable and referable online presence – sign up to get your FREE copy today.

Categories
Best Practices Entrepreneurship Human Resources Management Marketing Negotiations Sales Skills Women In Business

“You Need to Stop Stupid Bad Decisions Now” – Negotiation Insight

“Bad decisions can lead to bad outcomes. Stupid decisions can make bad outcomes worse.” -Greg Williams, The Master Negotiator & Body Language Expert (Click to Tweet)

 

Click here to get the book!

“You Need to Stop Stupid Bad Decisions Now”

He had a crucial meeting at 9 a.m. the following day. It was with his company’s largest client. Many months had gone into the preparation of what would be the biggest deal the company had ever had. And everyone was counting on him to land that big deal.

So why do you think he allowed his so-called friends to talk him into going out the night before the big meeting? He knew what was at stake the next morning. They asked him to have just one drink. One drink turned into two, and two turned into nine. Finally, being inebriated, he said to his friends, I must go. I must be ready for that big meeting tomorrow. By the time he got home and went to sleep, it was 2:47 a.m. When he awoke, it was 11:09 a.m. He missed the meeting. He also lost what had up until then been a good career – because he got fired!

Has anything like that ever happened to you? Your so-called friends, instead of supporting you, distracted you from a goal. Maybe it wasn’t to the degree of what occurred in the story. In that case, the decision to go out the night before the big meeting wasn’t just a wrong decision – it was stupid! More than likely, you’ve made stupid decisions too. So why do you allow that to happen? There are several reasons. The following are some of them and how to protect yourself from falling prey.

 

Friends Versus Associates:

Be careful with whom you surround yourself. And don’t associate with people that work against your goals. Understand the value of real friends. They help protect you from harm. And they support your ambitions.

Associates, on the other hand, are people that may be close to you – but they’re usually individuals that care more about their self-interest than yours. They may not share your goals or outlook that you possess.

Here’s the catch, friends can lead you into bad decisions. If they do so once, you may consider forgiving them. If they do so frequently, move them out of the friend category. And ultimately you might consider moving them out of your life.

Whatever label you assign to those that are friends versus associates, be mindful of who you let into the friend category. Those individuals will have a more significant impact on your life.

 

Strong And Discipline:

There is a strength of mind and a mind that’s disciplined. You more than likely possess either depending on what you’re contemplating. But when confronted with decisions of significance, you need to combine those two forces.

When you know you have a lot riding on the outcome of a decision, consider the consequences of not being able to perform at your best. If that doesn’t prove to be substantial enough leverage, think what you might lose. Most people have a greater fear of loss than they do for the power of additional gain.

To ascend to higher heights, you must possess an attitude that states, no one will stop you. Then, commit to yourself to stop making stupid decisions. Once fortified by that belief, you’ll become empowered. That’s when you’ll possess the ability to achieve more consistently. That’ll also be the time when you stop making stupid bad decisions … and everything will be right with the world.

 

What does this have to do with negotiations?

 

Everyone makes bad decisions sometimes. It may be due to erroneous information, fear of not wanting to confront a situation boldly, or misperceiving the severity of it. Regardless of the reason, when you know you can avoid turning a bad mistake into a stupid one, don’t turn it into one.

In a negotiation, the more time you spend in it, the higher the chance to make bad decisions. Most negotiators want to see a bargaining session to its conclusion. That leaves them vulnerable to turning a wrong decision into a stupid one.

First, be alert to how you’re making decisions when you negotiate. If you feel pressure leading the choices you make, view that as a warning signal. It’ll be the alarm that alerts you to the possible doorway opening that leads to worse decisions.

 

 

Remember, you’re always negotiating!

 

Listen to Greg’s podcast at https://anchor.fm/themasternegotiator

 

After reading this article, what are you thinking? I’d like to know. Reach me at Greg@TheMasterNegotiator.com

 

To receive Greg’s free “Negotiation Tip of the Week” and the “Sunday Negotiation Insight” click here http://www.themasternegotiator.com/greg-williams/

 

#Decision #Negotiate #Negotiator #Business #Progress #SmallBusiness #Negotiation #NegotiatingWithABully #Power #Perception #emotionalcontrol #relationships #HowToNegotiateBetter #CSuite #TheMasterNegotiator #ControlEmotions #GregWilliams #Success