C-Suite Network™

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Growth Personal Development

The Key To Success In Business and Life: Radical Humility

 

Show me the money!!!” 

 

Thanks to the fictional sports agent, Jerry McGuire, that phrase became instantly absorbed into pop culture.  

 

While everyone thinks of Tom CruiseCuba Gooding Jr., and Renee Zellweger, there are real people who inspired these iconic characters. One of those is David Meltzer. David was the CEO of Leigh Steinberg Sports & Entertainment, one of the most recognizable agencies in the sports business at the time.  

 

He is currently the co-founder of Sports 1 Marketing and besides a successful career in sports, David is also an accomplished lawyer and ran Samsung’s phone division years before the smartphone revolution. In fact, he was a multi-millionaire by the age of 30. While that is an excellent story for a self-described “poor Akron, Ohio kid with a single mom” who had six children to feed, something was missing. 

 

“I thought money would buy me love and happiness, the missing piece of my life that would stop all the financial frustrations that my poor mom went through,” David said during a recent C-Suite Network Digital Leadership discussion. “Not only was I a multi-millionaire, I had access to everything and everyone. That’s a dangerous combination.” 

 

I’ve known David for years and knew him as during his hard-charging days. Nowadays, he’s a lot more honest, centered, and spiritual. He has one person to thank for that. 

 

“My wife really was a catalyst. She was always very spiritual, as much money and success that I had. She would always remind me how lost I was,” David said. “Then finally one day she had had it. I had lied to her one too many times. I was drinking too much, not paying attention to my family. A lot of times, we use these values of society as things to hide who we are. Beautiful homes, lots of money, careers, success, a happy family. Look, I had a very happy family, and we use that to disguise the fact that we’re empty, shallow, and unhappy.” 

 

This stark realization hit David especially hard. He’s known his wife since 4th grade! Even though she rejected him many times growing up, David didn’t start dating her until he was 26. 

 

“When she told me she wasn’t happy and I better take stock and who I was, I immediately paid attention,” David recalled. “My initial reaction was blame, shame, and justification. Disbelief. Anger. But when I sat down and thought about what my wife was saying and what I was losing, and where I had changed. She told me to take stock in who you were and what you want to become, or else I’m leaving you, and you may end up dead. I did it, and I took it seriously. I outlined my values. It’s a practice. I didn’t change overnight. It’s been 16 years of learning and making more mistakes and keep on learning. But I will tell you now that I’m far better than I used to be. And I know tomorrow I’ll be better than I was today.” 

David says he can sum up this new practice in two words: radical humility. He adds there are two ways to do it.  

 

“One: be more interested than interesting. We have to be humble enough to learn about the people that we’re serving,” David said. “Two: We have to ask for help. In order to be successful at anything that you do, you need to be humble enough to realize you don’t know what you don’t know. The fastest way to get where you want to be is find someone who sits in that situation.” 

 

I couldn’t agree more. I tell my team all the time, “I don’t know what I don’t know” it’s a great way to get them to step back and get my team not only to focus but teach me about parts of the business I don’t deal with day-to-day. It can be a real eye-opener. 

 

The other essential part of radical humility is asking for help. It can be tough sometimes to swallow your pride, but it’s well worth it. David was gracious enough to share his asking for help template. 

 


 

“I call people and ask them, ‘hey, you’re so successful. Tell me what you’re doing today.’ Then I say, ‘what do you like about it?’ and then you tell me, and I say, ‘What don’t you like about it?'”, David said. “When you tell me what you don’t like about it, I may actually be able to reciprocate and give you some ideas and say, ‘Hey, would it help you if you did this?’ And now we’re collaborating. We’re joining forces again. Then beyond that, I even have a further question, ‘Do you know anyone else that can help me?’ Because I know people of like minds attract people like minds open minds, open hearts, and open hands. I’m just extending and accelerating my network to an exponential number.” 

 

Here at the C-Suite Network, we’re all about growing your network and making you the most strategic person in the room.  

 

It was great catching up with David and there’s so much more insights he offered to our live audience. To listen to David’s spiritual approach to life, why he starts his day at 9 PM, the unique way he uses his calendar, and the insights he’s gained by getting healthy, listen to our complete conversation on All Business with Jeffrey Hayzlett 

 

There’s plenty more exclusive content that’s only made available to those within the C-Suite community. If you want to participate in the next Digital Discussion, become join the C-Suite Network today. Click here to learn more.  

Categories
Growth Personal Development

Chatting with Berlin based band, ‘Close To Monday’.

Following the release of their stellar album ‘Interference’ earlier this year, the Berlin-based band, Close To Monday share a remix of their well-loved track ‘Time’ reworked by Ron Flatter.

Ron Flatter ’Time’ remix CTM – Spotify

We had a chance to chance to catch up with ‘Close To Monday’ for an exclusive interview, this is what we chatted on…

If you can pick one thing that you would like the ‘Close To Monday’  fans to resonate with, what would it be and why?

 

Our track ‘life goes on’ has attracted the most attention and we think that it may be because it resonates with a lot of people. We like to get the important message across that our time is very important and we should focus on the important things in life that make us happy.

How did ‘Close To Monday’ come into existence and what is the vision that you see for the band moving from today into the future?

 

Alex has been engaged in music for a long time, his love for electronic music began thanks to the creativity of Dispatches Mod. Alex founded the project in 2019, and the first two albums were completely instrumental, or rather, absolutely electronic-experimental! We joined together in a common project in 2020, and almost all this time we have been creating, recording, and continuing to record new tracks. The restrictions associated with the pandemic have restricted us like everyone else. However, we recognize that it has allowed us to completely focus on working in the studio and collaborations. We have recorded 20 (!!!) tracks in the last year alone! Eleven of which were released as part of our first album INTERFERENCE, the rest will be released as singles and/or as collaborations. We are so excited about the work of other musicians that we want all our new singles to be released as collaborative tracks! Our future is music in all possible forms! We are planning to organize several club performances in our beloved Europe this autumn, we hope that by the next summer of 2022, everything will be fully restored. In The summer of 2022, we (musicians and listeners) are waiting for great traditional festivals, club performances.

What is your view of indie-laced Electronica in relation to the contemporary audience that we have today?

 

In our opinion, which coincides with the results of various music charts, now is the era of total popularity of any EDM direction! This is good for all original musicians, including those who create music in the style of indie electronica. All we need is to continue to love music and hone our skills of creating tracks. Perhaps we will never become headliners of festivals, but our tracks will sound during the performances of great DJs!

Talk to us about the remix of ‘Time’ reworked by Ron Flatter, how did this come into creation, and what is something that connected most to the band as it came into reality?

 

The highlight of this summer is our remix with Ron Flatter! We are grateful to him for creating a completely new track. In fact, it’s an original composition. It is amazing to listen to the remix after you listen to our original track TIME.  You find the notes of the original track in the remix, but at the same time, you understand that the remix is an independent composition! Initially, Ron was imbued with the vibrations of our GUNS track, but in the process of working on the remix, his attention was drawn to our track Time! In general, the track has an interesting history. Our track TIME was born in Rome, known as the “Eternal City” and so our perception of time in this city turned out to be completely different to Ron’s and that’s what makes the remix so special.

Bonus Question

When not on tour or creating music what your favorite thing is to do to unwind?

 

When we are not recording our own music, we like to listen to the music of other musicians! We also love to enjoy delicious food and delicious drinks together with our favorite people!

Follow and Support: ‘Close To Monday’  Smart Link

Categories
Growth Personal Development

BAD BUSINESS CLUB SETS THE SUMMER ABLAZE WITH NEW ALBUM NAKED NEIGHBOR : Exclusive Interview

Today, nu-disco collective Bad Business Club releases their second full-length album Naked Neighbor. The album follows the release of “Tired of Being Over You” and “Flip Me Over”NYS Music praised the album, saying that “the woozy, synth-fueled atmosphere of the project fits perfectly as the soundtrack to the hottest days of the summer.”, while Adam’s World noted that “the heat of the summer is a perfect setting for Naked Neighbor”.

 

Naked Neighbor functions as a shimmery summer soundtrack, capping off a season of sequin cloaked, cocktail-infused sunsets. The album’s sonic blueprint is best defined by combining the Brooklyn collective’s penchant for nu-disco with classic Yacht rock sensibilities, and rounding them out with the pulsating yet polished rhythms and grooves.
Written in Puerto Rico during a week-long writing session shortly before COVID-19, the band gathered to write disco music inspired by the smooth daytime dance sounds of Poolside, Leisure, and Satin Jackets. With their instruments in hand, and bare feet in the pool, they talked about their ups, downs, successes, and mistakes living in New York City, and all came to a common experience; various stages of a summer love; themes that have been reflected in singles “Flip Me Over” and “Tired of Being Over You”.
Bad Business Club Naked NeighborTrack Listing:
  1. Flip Me Over
  2. Tired of Being Over You
  3. Too Hot to Tame (Prelude)
  4. Runnin’ from You
  5. Casa Soleada
  6. Reflections
  7. Early Morning Hours
  8. Flip Me Over (Summer Sunshine Version)
About Bad Business Club:
Bad Business Club is a Nu-Disco collective with some old-school Yacht Rock touches. All Things Go said of their debut EP that it has “style that will take some back to the late 70’s, with harmonies larger than life that can bring arena shows to those humble headphones.”
Staying true to the “collective” approach, Bad Business strives to play into each individuals’ strengths. Alex Vans writes the structure of each song, purposefully leaving out specific grooves or indications to further the group’s collaborative creative method. Morgan Wiley of Midnight Magic handles production by infusing the tracks with disco influence and focusing each track on the desired texture. Sam Behr brings stellar vocal talent that helps to supercharge the melodies. Jackson Bell functions as the lead guitarist and adds structure and counter melodies to the collective’s colorful tracks, while Jim Campbell and Max Azarmehr round out the collective by dually serving as the group’s groovy backbone.
The group is primarily influenced by classic Giorgio Moroder-style Disco, and Modern Daytime disco al la Poolside and Holy Ghost!, while combining the harmonic influences of Yacht Rock. Their smooth sound transports listeners to another place, to summer breezes and early morning champagne.
They are also the hosts of the Imbibe the Vibe podcast, where they combine classic cocktails with a different music genre every month.

 

We had a chance to catch up with Bad Business Club, this is what we learned:
How did the ‘Bad Business Club’ come into existence? 
 
The group actually started back in 2016 as an outlet for me (Alex Vans) to play old Steely Dan, Michael McDonald tunes and the like, playing mostly bar gigs around Bleecker St in Manhattan. I remember our now lead guitarist/arranger Jackson showing up at one of our gigs and hearing me playing the famous solo from Steely Dan’s peg and saying ‘you did a good job, but you didn’t stick the landing,’ then implying if I brought him on, he could, in fact, stick those landings.
Jackson and I started writing a lot of Yacht Rock tunes together, and recording out of the same studio that Morgan Wiley (founder of Midnight Magic) produced in. Morgan took an interest in remixing a few of our original releases, and those remixes really started to feel like the direction the band should go. Jackson brought in Max Azarmehr who covers all percussion, and Jim Campbell on bass, who both really lean into the disco vibe. This is our first record to feature our newest member Sam Behr, who really brings in the vocal fireworks.
 
If you can pick one thing that you would like your fans to resonate with, what would it be and why? 
 
Probably how we sign off every episode of our podcast, which is ‘Have fun out there.’ I think the music in Naked Neighbor projects that ethos.
 ‘Tired of Being Over You’ is just one of the singles in an extensive line of new music from your upcoming Naked Neighbor album (out August 13th). What is the secret to putting out so much amazing music over and over again? 
 
For us its all about each member having a defined role based on their biggest strengths, and developing a repeatable process based on where everyone fits into the puzzle. I’m the main songwriter in the group so I start alone with the song itself, but I try to focus on only the lyrics, melody, and chord progression, really staying out of the way for everything else (if you to listen to the first stage demos I sent out its just me singing the lyrics with block piano chords underneath).
Then I’ll get out of the way and let Morgan and Jackson go to town on fleshing out the arrangement (ideas for instrumentation, rhythmic feel, etc). We’ll make a “demo 2.0” with those ideas, then the band comes into the studio and plays to the demo. Max and Jim will have 1 rhythm section day, and Sam and I will do one big vocal party day per song.
It also helps to be in the studio all day with people who know the process, can execute it, but also be fun and supportive throughout. This is the first project where I’m consistently at ease and having fun every hour I’m recording.
 
Working as a group can have its pros and cons as many different dynamics can affect the way the music and its productions come about. What would you say is one of the key things that you all share that brings it all together to form your style of music? 
 
It builds off our recording process but also manifests in how we perform live, and create any other content. Which is, understanding what your strengths are, and where your place in the music is. I’m fortunate to be surrounded with people that all come from a jazz background, and one thing that experience in a jazz group, or a jazz education teaches you is not just to bring it when its your time in the spotlight, but also knowing when to step back and leave space for someone else.
I know I can write lyrics and sketch out chords and melodies that make sense, but Jackson can write a synth string arrangement to follow those chords way better than I can, and Sam can think through a lot more ways to expand upon the vocals. Same goes with the other folks.
After a new track is done and released what is one thing that you all share in common that you like to do to celebrate? 
 
Jackson and I host a cocktails and music podcast called Imbibe the Vibe. When there’s a big release we’ll typically get everyone together for an extended episode. It involves Jackson making fancy cocktails for us, and listening to a music genre that ‘spiritually’ matches the cocktails. The last one had Morgan our producer on and we had our fair share of vodka while listening to Nu Disco. I’ve got some ideas for the next one with the whole band, but I’ll wait until after the 13th!
Categories
Growth Personal Development

DAVID GUETTA SALUTES A DECADE OF HIS ALL-TIME SINGLE ‘TITANIUM’ RELEASING THE “FUTURE RAVE REMIX” W/ MORTEN HONORING THE LEGENDARY ALBUM 10 YEAR ANNIVERSARY FOR “NOTHING BUT THE BEAT,”

“How do you make a perfect track better? Easy! Just ReMix in some David Guetta & MORTEN vibes and toss it together with some Future Rave beats to turn it into perfection. ‘Titanium’ will live well into the future of forever as it just got elevated to another universe!” Download, Stream, Play and Hit Repeat because this one is ready for primetime play all over the world!” This One Has My Full Support, Michael Beas, CEO & Founder –  Raver Magazine

David Guetta & Sia “Titanium [David Guetta & MORTEN Future Rave Remix]”
// STREAM HERE // 

 

Check the Details Below! 

Prime your ears for a special sonic salute! The ultimate hit-maker David Guetta celebrates the anniversary of the decade: 10 years of the Grammy award-winning DJ and producer’s bulletproof and legendary album that changed music forever, “Nothing But The Beat”stream it here; and to continue his momentum as a melodious trailblazer, the international dance-floor dominator has re-invented his famed, anthemic all-time single “Titanium featuring Sia with the release today of the David Guetta & MORTEN “Future Rave Remix”stream the remix here — with more surprises to come!

 

Titanium” is an influential self-power anthem that heals bleeding emotions beyond the lyrics themselves. In 2020 alone, “Titanium” has accumulated 1.5 Billion streams, an additional 1.5 Billion streams on YouTube, and 500 Million views on TikTok. 

 

“The anniversary of my album ‘Nothing But The Beat’ is a milestone in my career. In part because of my single ‘Titanium,’ David Guetta shares. “It’s probably my favorite all-time track I have ever created and the one I love playing live. Listening to seas of people singing so loudly together in unison at my shows around the world feels so surreal. I also love working with Sia so much. She is such an incredibly talented singer and songwriter with a phenomenally unique voice. It made me so happy over ten years ago when she accepted to keep her vocals on the track. I still feel it would not have been the same without her. We have always worked so well together and that’s why I find myself going back to her over and over to collaborate throughout the years. ‘Titanium’ transcends across the globe and touches so many lives. I am so proud of this track and truly believe that this song forever changed my career.”

 

“It’s an honor to be a part of a remix for one of the greatest dance music records of all time,” Morten continues “This song has made the world dance for more than a decade now! ‘Titanium’ is what shaped my commercial perception of dance music and it also influenced many others to become dance music producers.” 

 

The “Future Rave Remix, which David first previewed at his ‘United At Home’ charity livestream in Dubai, is a callback to the classic big room sound of the 2010s, extending Sia’s vocals to the forefront over a deliberate, haunting beat, offering a 2021 meaning to the historic “Titanium” lyrics, “I’m bulletproof, nothing to lose, fire away, fire away…  ricochet, you take your aim, fire away, fire away… You shoot me down, but I won’t fall, I am titanium…” With a prominent build-up and a modern underground tech-house break, the “Future Rave Remix” collaboration with Danish DJ and producer MORTEN brings present-day energy to the inescapably renowned massive hit. 

 

Concepted from the musical genius of David Guetta and MORTEN, the Future Rave’ movement delivers new energy to previously-favored tracks from artists across the globe.  In the spirit of further pushing their sound and style to the masses, the powerhouse pair selected the most iconic tracks of the decade, “Titanium,” to recommence their unstoppable tear of ‘Future Rave’ music releases across the past 12 months, aligned with David’s 10-year anniversary of his album ‘Nothing But The Beat.’ David and MORTEN’s ‘Future Rave’ discography launched with their track-flip for ‘Never Be Alone ’ ft Aloe Blacc, and their recent collaborations have continued with ‘Impossible’ ft John Martin and their evolution of ‘Let’s Love’ by Sia into an intoxicating house smash. 

 

Influential producer David Guetta’s timeless fifth studio album “Nothing But The Beat” spawned six Top 10 singles, from the #1 hit, “Titanium” featuring Sia to “Sweat,” “Where Them Girls At,” “Little Bad Girl,” “Without You” and “Turn Me On,”  and nearing 2x platinum in the UK. The album features a triumphant cast of collaborators, including Sia, Nicki Minaj, Flo-Rida, will.i.am, Jennifer Hudson, Usher, Snoop Dogg, Akon, Taio Cruz, Ludacris, Timbaland, among others. The paramount release of the decade showcased David Guetta’s now-infamous musical bridge between electronic dance music and urban culture, a pairing that became synonymous for his sound, and made popular among future contemporary pop records. To date,  “Nothing But The Beat” has sold nearly 3 million albums and an astonishing 16 million singles worldwide.
Connect with David Guetta online:
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Entrepreneurship Management Marketing Personal Development Technology

Is YOUR Brand Ready For the New Normal?

Have you seen this one?

There’s a popular meme going around the internet asking who led the digital transformation of your business in 2020.

Your CEO, CTO, or COVID?

 

 

 

 

 

The pandemic gave us all a really interesting look at what running our business is going to be like moving forward.

When everything is digital, including how we find and attract new customers online.

We have the added pressure of not just convincing people why they should buy from us but why follow us online before ever becoming a customer in the first place.

This is why we’re all basically media brands today.

 

 

The #1 Challenge Facing B2B Brands Today

Finding and engaging with customers online has become the #1 challenge for b2b brands today.

Gone went the days of being able to rely outbound marketing and networking events (insert your familiar traditional marketing tactics here).

Today, when the customer is in control of the content they consume online, creating content to convert their attention on the subject they’re interested in.

Brands can no longer rely on traditional methods alone to simply exist in their marketplaces. Instead, we must live out and act on their values on increasingly digital platforms.

Where we will either thrive or die on them.

 

If You’re Not Putting Out Relevant Content Online – You Don’t Exist On It…

Create Your Content Strategy

In order to find and attract new customers online, businesses are turning to content marketing to create the content their customers want to consume.

That’s why it’s important to have a content mission statement. Here’s how…

 

3 Questions to Determine Your Content Mission Statement:

1.Who is the target audience for your content?

______________________________________

2.What media (articles, podcast, video channel) will you create to reach them?

______________________________________

3.What outcome or benefit will your audience receive by subscribing?

______________________________________

What problem are you going to solve and champion for your subscribers?

Instead of creating direct marketing messages for why people should buy from you treat your site, your video channel, or podcast for your target audience to come to for advice.

 

 

 

Categories
Growth Personal Development

‘Leaving Laurel’ Out Now!

“This one is on point on so many levels.” Full Support from myself Michael Beas Founder and CEO of Raver Magazine.

A poignant collection of music, the self-titled debut album is dedicated to the memory of band member, brother, and friend Pierce Fulton

OUT NOW – via Anjunadeep

Stream the album HERE

Photo Credit: Griff Fulton

“It all began when one of us was Leaving Laurel”. 

For Pierce and Gordon of Leaving Laurel, their music is a story of an old friendship that over many years, almost accidentally, blossomed into a musical collaboration.  Friends on the internet first, and eventually roommates in Los Angeles, the pair spent years together making their own separate brands of dance music, long before ever collaborating with one another. Gordon was one-half of bass-heavy duo Botnek, whilst Pierce found fame and toured the world with his solo project.

 

One day in Laurel Canyon, California, the pair were sharing their own unfinished music with one another. Pierce had an idea for a demo of Gordon’s, which spawned an impromptu writing session lasting the rest of the day.  Elated by what had just happened, they continued to write together over the coming weeks, but just as they were getting new momentum, Pierce had to head back to his home on the east coast.  The final song they wrote together before his flight was called ‘Leaving Laurel’. The music Pierce and Gordon made together is rich with emotion, densely packed with atmosphere, and often featured Gordon’s own gentle vocals. 

 

Pierce always envisioned the music they made together in California as an album, and after having released many of their early songs over the past year on Anjunadeep, they set out to finish everything they had started during that time. In revisiting the rest of their ideas from that era, they had realized – it all felt like one moment in time. One feeling. One chapter. The pair finished their debut album at the start of 2021, just prior to a horrible tragedy.

 

Pierce passed away in April of this year after a tragic struggle with his mental health. This album is dedicated to his memory and has come to represent much more than two friends making music together in the Laurel Canyon neighborhood of Los Angeles. The album announcement comes with today’s release of ‘Winter In The Woods’, a track inspired by the duo’s time isolated in the woods of Connecticut & Vermont. Pierce’s struggles were very private, and with this album, Gordon and Pierce’s brother and manager Griff want to let the world know simply this: 

 

It’s ok to not be ok.  

 

It’s for anyone who can relate to his pain, and to know you are not alone.

 

“Slow down and enjoy life.  It’s not only the scenery you miss by going too fast – you also miss the sense of where you are going and why.” – Pierce Fulton, via Eddie Cantor.

Categories
Growth Health and Wellness

Neonatologist Susan Landers, MD Shares Tips For Expectant Parents When Babies Needs the NICU

More than half a million parents have babies that are born premature, a multiple or another critical scenario when admitted to the NICU (Neonatal Intensive Care Unit). Having a baby spend the early part of their life in the NICU seems frightening to most parents and can be a traumatic experience when confronted with life and death choices for their babies. The book, So Many Babies is written by Neonatologist and NICU expert Susan Landers, MD, which thoroughly prepares expectant parents on what to expect if their baby goes to NICU. Dr. Landers explains in detail what parents should expect to see, witness, experience, and what to ask the doctors while their child is there. So Many Babies is the most informative NICU doctor-to-parent book written on the subject of neonatal medicine and high-risk obstetrics. It’s an extraordinary book that should be read by every expectant parent. 

Dr. Landers sat down with the California Herald today to talk about her new book, So Many Babies: My Life Balancing a Busy Medical Career & Motherhood giving tips that expectant parents need to know about the NICU:

 

What is your book about and why did you write it? 

“So Many Babies” is about my 30-year-practice as a neonatologist taking care of sick babies in the NICU. My book relates stories about some incredibly special patients – some premature, some multiples, some born with severe birth defects, and their parents – each of whom touched me in profound ways. My book relates stories of my learning how to be a good enough mother raising three children of my own while practicing full time. My hope is that my motherhood journey will be reassuring to other working mothers.  

 

What was it like to work in the NICU? 

Working in the NICU often felt like working in a whirlwind. It was always exciting, and usually extremely rewarding. Watching babies respond positively to new technologies and treatments was gratifying. However, watching babies die despite full support was heartbreaking, and sometimes felt defeating.  Sometimes the NICU was incredibly stressful, especially in life and death situations, or challenging ethical cases. Sometimes it was a tragic and the NICU was a difficult place to work, especially while experiencing the suffering of some of the sickest babies and their parents.  Sometimes the NICU environment was noisy and almost nerve wracking, and other times it was quiet, calm, and subdued. There were always surprises and I enjoyed being part of a NICU team that was ready for anything, even quadruplets on a Sunday evening. 

 

What is the most important information you want parents to come away with from reading your book? 

I want parents to realize that the NICU experience is scary initially, sometimes traumatic, but in the end, it builds strength and character. Delivering a sick or preterm baby who requires NICU care is a shock to most parents, and it takes some number of days to adjust to where your baby is and to all the equipment and treatment that he or she needs. 

It is normal for most NICU parents to feel overwhelmed initially, but most adjust to having a baby in the hospital, become comfortable with asking questions, driving back and forth, visiting, and planning. Parents who are present as often as possible, touching, holding and reading to their babies, tend to connect more securely with their sick infant. NICU moms who pump or express their breastmilk for their infant give a enormous gift to their baby, one that improves their baby’s outcome, and one which no doctor or nurse can give. 

My stories were intended to inspire others with the courage and attentiveness that my favorite NICU parents displayed over the many weeks and months of their child’s stay. The parents that I describe in my book were curious, asked lots of questions, and developed good relationships with their baby’s nurses. They reached out for help when they needed it, were honest with caregivers, and generally took advice from the care team. 

 

What are some of the tips about the NICU that no one tells parents, but you wish they knew?

Most NICU moms feel guilt after the birth of a sick or preterm baby. However, preterm birth is most often unexplained. Although there are some medical conditions that precipitate it, like preeclampsia or diabetes, most often we do not know why mothers deliver a preterm baby or a baby with a birth defect. I want to reassure NICU moms that their baby’s condition is not their fault

I want parents to know that having a baby in the NICU will be the most stressful period they will experience as a couple, and as parents. If the parents work together, the experience can make their marriage or partnership stronger. 

Parents who must endure a longer NICU stay need to take care of themselves along the way. They need to let others cook and clean for them, let others drive them to the hospital and run errands for them. They might try to enjoy one night out each week, like a date night, to stay grounded to each other and maintain their relationship.  

Getting to know and talk with other NICU parents is helpful, and there are parent support groups that meet in some hospitals. In addition, there are good Instagram and Facebook NICU-parent-support groups. 

Most parents are tougher than they think they are, and I want them to know that even though having a baby in the NICU is hard, they will grow during the experience. 

 

While the book was extremely informative, I found some of the information in the book to potentially be terrifying to expectant parents. Is it really necessary for parents to be told the ENTIRE truth about what to expect in the NICU?

No, it is not necessary for parents to be told everything that can go wrong after delivery. If we did that, no one would want to chance having a baby. Remember that ninety percent of births are healthy full-term babies. Only ten percent of births are preterm, and eight percent are low birth weight. Another three percent of babies are born with a major birth defect. The NICU exists for these babies and for the unfortunate full-term babies that develop infection or illness after birth. Most babies do not need NICU care.

With good prenatal care, parents become aware of any condition for which they must be prepared. A meeting with a neonatologist before the delivery of a baby with a severe birth defect or extreme prematurity can reassure parents, inform them what to expect, and answer their questions. Once their baby is in the NICU receiving care, most parents prefer to “know what is going on.” They want to understand what chances their baby has, and they want honest answers (to the extent that we can predict those). Oftentimes, we cannot foresee outcomes accurately, and that frustrates some parents.  

I did not write this book to scare potential parents. I wrote this book to portray an accurate picture of my life caring for babies in the NICU, my attachments to my patients and their family, and my struggles balancing work and motherhood. 

Connect with Susan Landers, MD directly at https://susanlandersmd.com/

Purchase So Many Babies at https://www.amazon.com/So-Many-Babies-Balancing-Motherhood-ebook/dp/B091MX11TG/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=1619459890&sr=8-1 

 

Categories
Growth Human Resources Personal Development

Younger Generation Leadership Strategy: Invest in Great Training

Ideas from my new book Ingaging Leadership Meets the Younger Generations

Copious research documents the fact that younger generations like to learn. After all, they grew up attending schools and college; learning is part of the way they interact with the world.

One major study from Gallup, “How Younger Generations Want to Work and Live,” reports these findings:

  • 60% of younger generations say that the opportunity to learn and grow on the job is extremely important. In contrast, only 40% of Baby Boomers feel the same way.
  • 50% of younger generations strongly agree that they plan to remain in their jobs for at least the next year. That might sound like a big percentage, but 60% of all other groups plan to stay in place for at least a year. Baby Boomers and others are planning on sticking around, while younger generations are weighing their options.

Findings like these document that younger generations are more likely to stay Ingaged in their jobs if they can learn. Yet not all training takes place in a traditional classroom or corporate learning center. Here are some forms of training that appeal strongly to younger generation employees:

  • Bite-sized training on mobile devices. I have observed that younger generations, especially, like training that is delivered to them on their phones. Even more so, they like training that is delivered in short sessions—the kind they can complete while at lunch, on break, or even at the gym.
  • Mentoring relationships with supervisors. Gallup found that 60% of younger generations feel that the quality of the people who manage them is extremely important. With that in mind, your training for new employees can set up mentoring, not reporting, relationships between them and strategic managers. Explain how often check-ins and job reviews with their managers will happen, and what they will cover. (I am a firm believer in frequent check-ins between managers and the employees they supervise, not pro forma reviews that happen every so often.)
  • Being part of an energized and innovative team. This is a bit of a contradiction, but at the same time, younger generations think of themselves as individualist entrepreneurs; they also expect to be part of a great team. Letting younger generations get to know their teammates during training, and fostering a sense of team/group identity, can help convince them that they have joined the right organization.

Yes, training is important to younger generations, but I encourage you to think of it as more than a chance to teach skills. Younger generations are the most energized, skilled, and capable generations ever to enter the workforce. Train them well and they will become your organization’s brightest future.

Action Step: Review your training activities and materials. Ask yourself and others whether they are outdated, or new enough to appeal to your younger generation workers.

About Evan Hackel

Evan Hackel is a franchise industry leader, a widely published writer, a keynote speaker, a member of the New England Franchise Association Board, and Co-Chair of the International Franchise Association’s Knowledge Share Task Force.

 

A consultant to some of the largest franchise systems in North America, Evan is also Founder and Principal of Ingage Consulting, a consulting firm focused on improving the performance of franchises and all business organizations. By building cultures of partnership and common purpose within organizations, Ingage Consulting has established a record of helping a variety of organizations dramatically improve performance. In addition, Evan serves as CEO of Tortal Training, a firm that specializes in developing interactive eLearning solutions for companies in all sectors.

 

Before founding Ingage Consulting, Evan worked at CCA Global Partners for twenty years. At CCA, he was responsible for four business divisions with over 2000 units in four countries that generated more than $5 billion in sales. He also founded CCA’s departments in marketing, national programs, and training. He led the company’s effort to buy and turn around a franchise organization from bankruptcy. In four years, he grew the troubled franchise from 250 locations to a very successful with more than 550 locations.

Evan received an MBA from Boston College and a BA in Economics from Colorado College. He is a current and former board member of several organizations, cooperatives and groups to which he lends his expertise. He resides in Reading, Massachusetts with his wife, Laura, and three children.

 

 

 

Categories
Growth Leadership Personal Development

Improving Professionalism in the Workplace

Improving Professionalism in the Workplace

Professionalism in the workplace is a moving target. If you’re a high performer in your field, you probably don’t know where your talent comes from. You could list the great teachers and advisors and mentors you had along the way, but all they taught you were the skills. Your talent? That’s innate. It comes from someplace inside yourself. A special gift you have that enables you to zig when others zag and often come out a winner. 

If you’ve thought about it at all, you probably have a theory about it. You believe because you do A, then B happens—even if there’s no logical reason or proof that A and B are connected. But because you’re at the top of your game, you’re afraid tinkering with any part of who you are, and what you do will damage or diminish your “special gift.” 

There’s nothing wrong with being a high performer. Companies actively recruit the best people in each division looking for those shining leaders. But just about every company has at least one Top Performer who’s also a Pain in the Butt. These are the top executives who wreak havoc with their team and the organization because they are afraid altering that behavior might impact their performance. Being great at what you do doesn’t make you a great professional.

There is no shortage of signs like a high turnover rate in their department or maybe an occasional complaint to HR. Maybe some water cooler (or these days, Zoom) grumbling among your peers or your direct reports. If you don’t believe us, read your company evaluations on Glassdoor or Indeed or any site where employees and former employees can anonymously post comments. 

Once you investigate why someone lacks professionalism in the workplace, it will always be their relationship to pressure. And their inability to handle it outside their area of total confidence. 

Pressure Isn’t Part of the Job

Some of us feel pressure when we have to relate to other people. Some of us feel pressure when our workload exceeds our usual quota. Some of us—well, there are literally dozens of ways pressure arises. And probably even more so this past year in the face of unprecedented unexpected events.

Show us “pressure.” Was it in the recruitment ad? Did HR mention “pressure” when they were doing talent acquisition or developing recruiting strategies? They talk around it by saying things like “you can handle the job,” or “are you up for the challenges?” What they’re saying is that they believe you can handle any pressure that arises. But what is it?

We Fear the Unknown

The reason abnormal times cause us so much distress is because we have very little control over external events that are happening to us. Our anxiety level naturally goes up when faced with unknown situations. COVID-19 brought up many of the same feelings. 

A fireman’s job is to rush into situations that everyone else is running away from. They can do it because their perceived amount of control is higher. They know how fires behave. They know what different color flames mean. The situation is not unknown to them. They have “been here before.” It is that gap between what bystanders know and what professionals know that allows them to rush into what we think is danger.

The question becomes, how can we increase our own “window of tolerance?” How can we function effectively in normal times and challenging times?

Anxiety Affects Both Our Minds and Our Bodies

That’s why Mastery Under Pressure addresses both our minds and our bodies. 

Early last year, I was on the phone with a colleague whose thoughts were sending him into a near panic attack. He makes his living speaking and traveling. He’d been in the middle of a four-city road trip when the first pandemic lockdown was announced. His last two talks were canceled and he flew back home on a plane that was 90% empty. The combination of the uncertainty of the pandemic and the fear of losing his income was beyond his nervous system’s “window of tolerance.” He was freaking out.

I gave him a few tips that you can use when you find that your “monkey mind” has taken over.

  1. Become aware of your thoughts. You can’t change anything if you don’t know how you’re talking to yourself. Our unconscious programming runs in the background. And if you haven’t trained yourself to manage the wild nature of your mind, it will run you. 
  2. Ask yourself “Are my thoughts producing something useful?” I like to use the term, “productive thinking,” rather than positive thinking. If your thoughts are taking you into a downward spiral, take charge and shift them. Yes, this may be easier said than done, but, this next phrase may help. 
  3. “What’s in my control? What’s out of my control? This is the key to beginning to find your way out of a stressful situation. People frequently believe that being in control means controlling other people or events. This is an impossible endeavor. Being in control of our lives means being at choice as to how we think and behave.

Professionalism in the Workplace Pays Off

Being an all-around pro impacts your bottom line. When people respect and admire their peers and their bosses, they work better and with less stress. And being a place people want to work for makes it easier to recruit and keep other top performers. Then one day you’ll discover your entire organization is operating at its best. Only better!

Improve your professionalism in the workplace today!

________

Download the Free Professional Coaching  Corporate Preview

 

Search our hashtags for more information: #masteryunderpressure #makeyourbestbetter

Categories
Biography and History Economics Entrepreneurship Industries Mergers & Acquisition Personal Development Strategy Taxes Technology Wealth

Vusi Thembekwayo Describes the 3 Types of Businesses

How well, do you really know the market you serve? It sounds like one of those dumb, cryptic, things marketing people like to ask.

But according to Vusi Thembwayo, most companies don’t really know who they’re actually competing against. Or who we should be.

Who is Vusi Thembekwayo?

In short, Vusi is widely regarded as one of the most disruptive and influential forces in venture capital in Africa.

He was amongst the youngest directors of a publicly listed company in South Africa and now serves on several corporate boards.

Currently, he’s the CEO of a boutique investment & advisory firm in Africa. Leading by example, his firm forces medium, large and listed businesses into much needed, often painful, always lucrative new directions.

Having graced the covers on Entrepreneur Magazine, Forbes and Inc500, his social media engagement often mirrors that of a Rockstar dressed in a $3K suite.

Professional accomplishments aside, he’s also more informally known as Aftrica’s biggest champion for spreading entrepreneurship on the continent.

He Hosts a Popular MasterClass on YouTube

Vusi has become famous to entrepreneurs around the world because he hosts an insanely valuable Masterclass. They tackle the hardest challenges facing entrepreneurs today. For free. 

He broadcasts the videos to YouTube to allow anyone interested in honest feedback on how to grow a business.

The most common comments on his channel are: “I actually can’t believe this content is free.”

You can follow him on YouTube here.

Media personality Vusi Thembekwayo.

This Will Change How You View Your Industry

During on of his Mastermind events, Vusi shared that most entrepreneurs compete at an entry level way. Because we assume that our market, is the literal niche marketplace we’re currently selling to.

There is however, another way of looking at your business to scale better, and faster. 

To understand what level this is, and how to get there, one needs to understand the value chain of their industry.

WATCH:

For a full explanation you can watch this lesson from Vusi himself in his MasterClass. Just skip to minute 5:06 to get to the good stuff.

Meet the 3 Different Types of Business Owners

The biggest lesson to learn from Vusi is how to move up the value chain to “own” more of the supply chain and not just compete inside of it.

Vusi explains there are 3 types of business owners, and most of us are trained to think like 1st and 2nd time business owners.

The First-Time Business Owner

The first-time business owner focuses all of their efforts on improving and perfecting the product. But what the first time business owner doesn’t know is that the product worth nothing if you can’t actually sell it in mass.

Second-Time Owner

The second-time business owner having already experience this focuses instead on marketing and distribution, dramatically increasing their chances of success and survival.

Create Wealth By Owning the Value Chain!

But what the second-time business owner still doesn’t know, is that even if they got really good at distribution, they still work the third-time business owner.

The Third-Time Owner

The third-time business owner doesn’t focus on product or distribution. They move even farther upstream and provide a majority of all of the core goods and services the first 2 business owners needs to be operational.

Overtime by owing part of in the supply chain the third-time business owner can afford to buy business owner 1 and 2 (and all of their competitors).

This will show you why the biggest brands in the world, don’t have to do ANY marketing.

This Might Actually Blow Your Mind!

Oxfam created a pretty shocking infographic on the consolidation of the food industry industry a few years go.

In it you can get a sense for how massive the scale of production is to be a controller of the inputs to the products that are sold at mass. If you can afford it, it’s far more lucrative to sell core goods to the market than compete as a brand inside of it.

These 10 Companies Alone Make All the Food We Buy


Holy Nestle That’s a Lot of Cash

Nestle, the quant little Swiss multinational food and drink conglomerate is now the largest food company in the world pulling in an annual revenue of around $91.4 billion.

How did they afford to buy all these brands? The built the largest dairy company in the world and bought them.
Nestle company

Meet the Brands that Generate $64.66 billion for PEPSICO 

PEPSICO was founded in 1965 when Pepsi CEO Don Kendall, and Frito-Lay CEO Herom Lay, sketched the deal on the back of a napkin to agree to combine companies in order to take get take over the growing larger snack industry.

PepsiCo's billion dollar brands

They unlocked a new brand new market long before Blue Ocean Strategy became a thing.

Pepsi-Cola CEO Don Kendall and Frito-Lay CEO Herman Lay sketch out a deal to birth PepsiCo

Unilever’s Little $51 Billion Empire

Unilever started in on September 2, 1929 wither the merger of the Dutch margarine producer (Margarine Unie) and a British soap maker (Lever Brothers). Rub the names together and you get Unilever.

Joining forces they were able to increasingly diversified and supply a bigger market.

6: Unilever Multi-brand Strategy

Conclusion

Know all the players in your business. This means you should understand the whole process, or the entire value chain.

For long-term planning, how can you partner with acquire a new business to put you into a much larger marketplace?

Visit your venders and get to know their business. This is a sign of a seasoned entrepreneur – they build great networks.