Jeff Pedowitz – CEO of The Pedowitz Group

With businesses running at a sprint and constantly evolving, so are the roles the executives play within the company. Where once the role of marketer was mostly relegated to promotion, public relations, and advertising; nowadays, you need to be a jack-of-all-trades to perform multiple tasks. And, if you don’t have the array of necessary skills, you just can’t keep up with the demands. To get the insights on the changing role of marketers, host Gregg Greenberg sat down with Jeff Pedowitz, President and CEO of The Pedowitz Group.