About Project Distinct Podcast
How do YOU stand out in today’s competitive marketplace? What does it take to sell uniquely…and serve remarkably? How can customers tell a difference between you and your competitors? “PROJECT DISTINCT with Scott McKain” reveals what it takes to soar above the crowd and dominate your market. You’ll discover the elements required to make your competition irrelevant. Subscribe and join Hall of Fame professional speaker Scott McKain (author of “Create Distinction”) and his guests every week! What if you don’t listen…and your competition does?

- With all of the celebration about the 50th anniversary of...
- If you’re holding off on expressing appreciation to a customer,...
- Based on a visit to a famed California restaurant, Scott...
- Regis McKenna wrote about the “never-satisfied customer” — and, in...
- One of the world’s largest annual sporting events was recently...
- In today’s “experience economy,” perhaps the most important aspect is...
- You can’t be distinctive unless you’re delivering an Ultimate Customer...
- Creating a “customer journey map” is all the rage among...
- When Scott McKain and friends visited a winery in Hunter...
- It’s hard to think of a differentiated or distinctive organization...
- The statistic caught Scott McKain’s eyes: “53% of sales professionals...
- After yesterday’s PROJECT DISTINCT, it’s obvious that listeners wanted more...
- At yesterday’s seminar in Tasmania, a participant asked Scott McKain...
- No employee — or the organization they work for —...
- Why is it that we accept “satisfaction” as success in...
- After spending thirty nights in a Sydney hotel last year,...
- Is it really better to be different? Scott McKain says,...
- For today’s Project Distinct, Scott McKain researched several resources looking...
- When a movie is presented to a test audience, directors...
- When Indianapolis sports radio celebrity Kent Sterling posted about his...
- Salesforce reports that customer expectations are changing! That means the...
- In a recent episode, Scott McKain mentioned that half of...
- Product. Service. Experience. These are the “big 3” when it comes...
- “Emotion” is a word we don’t use nearly enough in...
- While a consistent delivery of the customer experience might first...
- During a remote recording from Hawaii, Scott McKain reminds us...
- You cannot create distinction without an engaged team delivering an...
- We’ve all experienced managers who were tough to work for...
- According to Harvard, Millennials are now the largest generation in...
- Whether we realize it or not, the attitude that we...
- It’s hard to imagine any band customizing their concert performances...
- In business you have to know your numbers — yet,...
- With the oldest Millennials in the workforce at about 38...
- For about the 20tth consecutive year, Scott McKain will head...
- All of us desire to be respected — and, it...
- In this episode, Scott takes a look at the specific...
- A remarkable event created Scott McKain’s unique business philosophy: “ALL...
- There’s a $55 million house involved — a real estate...
- Based on his recent blog post that stirred controversy, Scott...
- In today’s hyper-competitive marketplace, it’s natural that commoditization is a...
- Everyone seeks an advantage — however, we often fail to...
- If differentiation was easy — let’s face it, more organizations...
- We all place a value on differentiation — but, it...
- According to a new study from Accenture Consulting, many of...
- Today, Scott McKain relates the time that the worst portion...
- How is your current customer experience different from what it...
- Are your employees bored with their jobs? Guess what? Bored...
- It’s hard to be in a relationship when only one...
- If you want to improve your delivery of customer service...
- Currently in Denver with his colleagues and pals, today’s PROJECT...
- According to Scott McKain, it’s important that we know our...
- Every sports fan knows the cliche: “Defense wins championships!” Since...
- Have you ever had a team member that you weren’t...
- Artificial Intelligence (AI) is one of the hottest topics in...
- None of us have 100% customer retention, despite our best...
- Today’s episode of PROJECT DISTINCT is a message from Scott...
- Scott McKain’s great friend, Skip Prichard (http://SkipPrichard.com) recently interviewed the...
- For those of us who make a living working on...
- Through his personal experience, Scott McKain has learned that all...
- In this episode, Scott McKain answers one of the questions...
- What if a particular type of service could improve customer...
- It seems as though the terms “customer service” and “customer...
- We hear so much about improving the quality of our...
- We’ve all worked for bad bosses — however, few of...
- Many experts argue that despite the millions (billions?) being spent...
- Because yesterday’s episode generated such feedback, Scott McKain devotes another...
- Some of the questions that Scott McKain is constantly asked...
- Customers who have a great experience with you and your...
- Returning to a location where he experienced horrendous customer service,...
- As he relates on today’s PROJECT DISTINCT, Scott McKain has...
- As the Corporate Educator in Residence at High Point University,...
- It’s almost “chicken and egg” — which comes first for...
- A forgotten briefcase at the Las Vegas airport generated repeat...
- When the group Scott McKain is speaking to in Maui...
- There is a fundamental reason why your marketing — and...
- If you’re not delivering great customer service, it’s because you...
- On today’s episode, Scott McKain suggests that MOST organizations are...
- We tend to think that analyzing what customers are thinking...
- Does it seem as though your customers aren’t as loyal...
- “Have a Little Faith?” by Mitch Albom was recently brought...
- As we continue on PROJECT DISTINCT to examine the importance...
- Following up on your comments and questions about yesterday’s episode,...
- When a customer or prospect asks you that all-important question...
- While it might not seem that the legendary “stylin', profilin', limousine...
- Yesterday on PROJECT DISTINCT, 6-time NYT bestselling author and Fox...
- What are the biggest problems facing leaders in business today?...
- So many are talking about the importance of the “hustle”...
- Whether it is blind adherence to (perhaps outdated) company policies...
- We hear top leaders complimented all the time with the...
- You should never close the sale. Get ready — this...
- We hear so much about the importance of hiring “A”...
- Dr. Ken Blanchard — a former member of Speakers Roundtable,...
- Training is a critical function for every organization — and...
- We all want the services we sell and the products...
- On yesterday’s episode, Scott McKain discussed the problems that organizations...
- You’ve probably had it happen to you — a sales...
- Following up on yesterday’s episode, Scott McKain dives deeper into...
- What’s the most important skill a business or professional can...
- On today’s PROJECT DISTINCT, Scott McKain reports on a new...
- In a recent conversation with an Australian businessman, Scott McKain...
- Every human being has made a mistake of some kind....
- We know that we’re more profitable and productive when our...
- While working on the road this week, Scott McKain attended...
- One of the world’s largest annual sporting events was recently...
- When you make your conversations with customers and colleagues about...
- In today’s “experience economy,” perhaps the most important aspect is...
- You can’t be distinctive unless you’re delivering an Ultimate Customer...
- Creating a “customer journey map” is all the rage among...
- When Scott McKain and friends visited a winery in Hunter...
- The statistic caught Scott McKain’s eyes: “53% of sales professionals...
- Is it really better to be different? Scott McKain says,...
- For today’s Project Distinct, Scott McKain researched several resources looking...
- When a movie is presented to a test audience, directors...
- Salesforce reports that customer expectations are changing! That means the...
- In a recent episode, Scott McKain mentioned that half of...
- Product. Service. Experience. These are the “big 3” when it comes...
- “Emotion” is a word we don’t use nearly enough in...
- While a consistent delivery of the customer experience might first...
- You cannot create distinction without an engaged team delivering an...
- We’ve all experienced managers who were tough to work for...
- According to Harvard, Millennials are now the largest generation in...
- Whether we realize it or not, the attitude that we...
- It’s hard to imagine any band customizing their concert performances...
- In this episode, Scott takes a look at the specific...
- A remarkable event created Scott McKain’s unique business philosophy: “ALL...
- In today’s hyper-competitive marketplace, it’s natural that commoditization is a...
- Everyone seeks an advantage — however, we often fail to...
- Scott McKain concludes his examination of the six levels of...
- Scott McKain is examining the six levels of interaction that...
- In this series, Scott McKain examines the six levels of...
- As the Corporate Educator in Residence at High Point University,...
- So many are talking about the importance of the “hustle”...
- When you make your conversations with customers and colleagues about...
- In today’s “experience economy,” perhaps the most important aspect is...
- In this episode, Scott McKain addresses the difference between being...
- There are massive changes in today’s world — everyone knows...
- In today’s episode, Scott talks about the importance of leaders...
- As Scott McKain was flying to a speech near Portland,...
- According to Shaun Belding, writing on Entrepeneur.com, companies are losing $75...
- We all desire higher levels of engagement with our customers...
- In any organization, EVERYONE is responsible for the customer experience. ...
- With more ways than ever to connect with customers, we...
- On a special episode of PROJECT DISTINCT, our guest host...
- We all say we want happy customers — but, are...
- There’s so much talk about Artificial Intelligence and how it’s...
- No one wants their business to be disrupted — yet,...
- We’d all like our customers to be joyful about doing...
- When we read constant complaints about the preferential treatment and...
- Scott McKain’s blog post this week about challenges — and...
- You want to be certain your team or organization delivers...
- Imagine kickoff at one of this weekend’s NFL games with...
- We are all pretty decent at saying “thank you” when...
- Too often it seems with think of winning as some...
- We’ve all heard the phrase, “It’s not personal, it’s business.”...
- A famous book tells us, “Don’t Sweat the Small Stuff.”...
- We are coming from a good place: we want to...
- Yesterday’s episode generated several questions about where soft skills are...
- There’s an old business cliche that says, “You can only...
- Everything you want is currently controlled by someone else. The...
- Just curious — do you suppose that pushy salespeople like...
- At the recent Ultimate Business Summit, an important and insightful...
- What if you could ask three primary questions that would...
- If you think exactly like everyone else in your industry,...
- In his recent book, “It’s All About CEX: The Essential...
- After a month of travel, Scott McKain is back with...
- We’ve been trained to think we must have a positive...
- We know that an Ultimate Customer Experience ® has to...
- In his recent book, ICONIC, Scott McKain revealed that organizations...
- Yesterday’s episode dealt with organizations that leverage information on customers...
- Artificial intelligence can be used to help us know more...
- Your customers are now turning to social media more than...
- Many of the cliches about leadership are truly valuable —...
- According to a major study by Salesforce Research, almost 70%...
- You can’t create distinction or deliver ultimate experiences to your...
- In a previous episode of PROJECT DISTINCT, Scott McKain discussed...
- With all of the celebration about the 50th anniversary of...
- If you’re holding off on expressing appreciation to a customer,...
- Based on a visit to a famed California restaurant, Scott...
- Regis McKenna wrote about the “never-satisfied customer” — and, in...
- It’s hard to think of a differentiated or distinctive organization...
- After yesterday’s PROJECT DISTINCT, it’s obvious that listeners wanted more...
- At yesterday’s seminar in Tasmania, a participant asked Scott McKain...
- No employee — or the organization they work for —...
- Why is it that we accept “satisfaction” as success in...
- After spending thirty nights in a Sydney hotel last year,...
- When Indianapolis sports radio celebrity Kent Sterling posted about his...
- During a remote recording from Hawaii, Scott McKain reminds us...
- According to Harvard, Millennials are now the largest generation in...
- In business you have to know your numbers — yet,...
- With the oldest Millennials in the workforce at about 38...
- For about the 20tth consecutive year, Scott McKain will head...
- All of us desire to be respected — and, it...
- There’s a $55 million house involved — a real estate...
- Based on his recent blog post that stirred controversy, Scott...
- If differentiation was easy — let’s face it, more organizations...
- We all place a value on differentiation — but, it...
- According to a new study from Accenture Consulting, many of...
- Today, Scott McKain relates the time that the worst portion...
- How is your current customer experience different from what it...
- Are your employees bored with their jobs? Guess what? Bored...
- It’s hard to be in a relationship when only one...
- If you want to improve your delivery of customer service...
- Currently in Denver with his colleagues and pals, today’s PROJECT...
- According to Scott McKain, it’s important that we know our...
- Every sports fan knows the cliche: “Defense wins championships!” Since...
- Have you ever had a team member that you weren’t...
- Artificial Intelligence (AI) is one of the hottest topics in...
- None of us have 100% customer retention, despite our best...
- Today’s episode of PROJECT DISTINCT is a message from Scott...
- Scott McKain’s great friend, Skip Prichard (http://SkipPrichard.com) recently interviewed the...
- For those of us who make a living working on...
- Through his personal experience, Scott McKain has learned that all...
- What if a particular type of service could improve customer...
- It seems as though the terms “customer service” and “customer...
- We hear so much about improving the quality of our...
- We’ve all worked for bad bosses — however, few of...
- Many experts argue that despite the millions (billions?) being spent...
- Because yesterday’s episode generated such feedback, Scott McKain devotes another...
- Some of the questions that Scott McKain is constantly asked...
- Customers who have a great experience with you and your...
- Returning to a location where he experienced horrendous customer service,...
- As he relates on today’s PROJECT DISTINCT, Scott McKain has...
- It’s almost “chicken and egg” — which comes first for...
- A forgotten briefcase at the Las Vegas airport generated repeat...
- When the group Scott McKain is speaking to in Maui...
- There is a fundamental reason why your marketing — and...
- If you’re not delivering great customer service, it’s because you...
- On today’s episode, Scott McKain suggests that MOST organizations are...
- We tend to think that analyzing what customers are thinking...
- Does it seem as though your customers aren’t as loyal...