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Green Growth Brands Ltd (CNSX:GGB) Creating Vertically Branded Customer Experiences
Green Growth Brands Ltd (CNSX:GGB) is positioning itself to be a cannabis branding juggernaut. CEO Peter Horvath emphasizes that the company’s leadership team has significant retail experience, which includes building internationally recognized brands like Victoria Secret, American Eagle, and Bath & Body Works. Horvath believes GGB’s strength is in creating vertical brands that control the entire customer experience. He believes cannabis will follow the direction of other industries that already use a vertically branded customer experience. Green Growth Brands is continuing its Nevada expansion, where it has licenses for 7 stores and is growing its operation in Massachusetts, where it is licensed for 3 shops. Horvath believes Green Growth Brands will be able to show profits immediately, and anticipates $250 million in revenue next year from its Nevada operations alone.