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Category: Operations

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Growth Human Resources Management Personal Development Women In Business

Knowing What Great Leaders Do and Doing What Great Leaders Do Are Two Different Things

The other day I heard a leader speak to his team of fifty. He was sharing that he wants his managers to walk the floor and identify ways to improve processes and procedures and to identify a person who should be acknowledged for giving their all to the job.

After his talk a group went to lunch and he invited me along. He shared with us about his desire to grow his managers and encourage them to lead. He shared about his speech. One of his friends laughed and asked, “when was the last time you walked the floor and told someone ‘good job”? I know it wasn’t lately” The whole table laughed.

Sometimes leaders talk a good talk but don’t walk the walk. When you don’t walk the walk your reputation is diminished, people don’t trust you and even your friends know when you are just giving lip service.

To be a great leader who has influence, impact and the ability to inspire others cultivate the following:

Have Integrity – Do what you say you will do. If you can’t do it say so. If you don’t know something, say that. Integrity is about follow through and commitment. This is especially true for those who follow you. They are watching you and they know the person you are by how you follow through.

Model The Behavior You Want Others To Have – if you want an enthusiastic, energized workforce set an example. If you want helpful, customer focused culture you have to emulate that in everything you do. That also means that you find teaching moments to share how you would do it and people can model you. Think about how you greet people in the morning, are you inquisitive, are you sincere? It is okay if that isn’t your style, just don’t demand that from others. You are the one who sets the standards of behavior. If you can’t behave in a certain way then shift your vision of what you want or move on.

Standards – This is so important and so often missed. Missed because you, as the leader, take it for granted. You have standards for yourself, have you ever written those standards down? Have you shared your standards of behavior to your new hires, your executive team, even to your family? Too often leaders assume that others know, that others have the same standards. They don’t. Every single person comes from a unique, distinct and diverse background compared to you, including your children. They have different perspectives of the same event, location, or person than you. It is normal. That is why it is critical that you write down your standards, your values and be clear about them.

I have a friend who is a local politician with a great career ahead of her. When we worked together we worked through these three key components. It became such a strong foundation for her new career in politics that she had two works of art commissioned that reflected her standards and values. They hang in her office. Her core team has her value statements and standards on a card on their desks. Her meetings with her executive team start with reading her standards and values so that everyone is on board, with clarity and focus.

Everyone can be a leader. It takes focused action to be a great leader.

Categories
Growth Management Operations Personal Development

Customer Service Lessons Learned from United Airlines Computer Outage

The problem lasted two and a half hours and caused 200 flight delays and six cancellations. No, this wasn’t just a single unhappy customer complaining to a gate agent at the airport. These were the results of a recent widespread computer outage at United Airlines. Thus, thousands of people were inconvenienced. I would describe a two-plus-hour delayed flight as a Moment of Misery™.

This outage resulted in thousands of passengers becoming angry. Yet, problems like this are seemingly unavoidable; just last year it happened to Delta and Southwest. Sometimes it may not be a computer glitch, but a weather problem that can cause airline delays. Yet every cloud can have a silver lining; this is an example of a mini-case study on how to handle a customer service crisis.

I did not witness what happened at the airport when passengers approached United’s gate agents for help, nor did I listen on the phone lines as passengers tried to reach their customer service representatives. I’m sure there were both long lines and long hold times. Those individual interactions turned out either good or bad because of the individual employees’ attitudes and how well they had been trained to handle such situations. Instead, what I am about to address is the overall response that United Airlines made, and how it was an excellent example of what to do in a crisis.

I teach a five-step process on how to deal with a complaining customer, and for those who follow my work, here is a short review:

1. Acknowledge the problem.

2. Apologize for the problem.

3. Fix the problem – or discuss how it will be fixed.

4. Do it with the right attitude – not just being nice, but acting accountable.

5. Doing all of this with a sense of urgency.

Well, you can extend how you should deal with an individual customer to the way you should deal with a service crisis that impacts thousands of customers.

First, United acknowledged and apologized for the inconvenience. They covered the first two steps. United responded to media inquiries and tweeted out to all of their followers: A ground stop is in place for domestic flights due to an IT issue. We’re working on a resolution. We apologize for the inconvenience.

Then they fixed it, accomplishing step three.

Step four was complete when they accepted responsibility. No excuses. Maddie King, a spokesperson for United, met with the press and told them they were working to fix the problem. In other words, United was owning the problem.

Finally, there was a sense of urgency throughout the entire process. Because United worked hard and fast, it took them just two and a half hours to fix the problem. The key to restoring confidence is urgency.

So, whether you have a single customer complaining or a major service crisis affecting thousands of customers, consider the five-step process, which not only fixes what is broken, but can potentially restore the customer’s confidence. And, done well, the process may even restore the customer’s confidence to a level higher than if the problem had never happened at all.

Shep Hyken is a customer service expert, keynote speaker and New York Times bestselling business author. For information contact or www.hyken.com. For information on The Customer Focus™ customer service training programs go to www.thecustomerfocus.com. Follow on Twitter: @Hyken

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Best Practices Management Marketing Personal Development Women In Business

Is Your Voice Camera-Ready?

Raise your hand if you hate the sound of your voice when you hear it on a video… I bet if we were in a room asking that question everyone would have their hand raised. But here’s the thing: It’s not actually your voice that’s the problem: it’s what you do with your voice that makes it hard to listen to, and undermines your authority and charisma.

Now that we’ve acknowledged the elephant in the room, let’s look at why it happens, and what you can do about it.

One common goal of any appearance on camera is to come across as a confident and charismatic leader, representing your organization, company, or industry. You want to draw people in and connect with the audience… all of which is much easier said than done.

With all that pressure, knowing your performance will be immortalized on video, most people get nervous on camera; that’s totally normal, even when you’re comfortable with your content. And we all know about putting on a “poker face,” i.e. not letting your facial expressions show your true feelings to the world. But your face isn’t the only thing that can put our feelings on display.

Your voice will tattle on you faster than a kindergartener.

So let’s look at some ways to project a strong, clear, compelling vocal delivery. (You can jump to the end and click the photo with the video link if you want to hear demonstrations of these concepts.)

Sounding Confident

You know how they say dogs can smell fear? Well, people can hear fear. So what does fear sound like?

There are two key factors that will either create or destroy a confident voice.

The first is breath support. When you’re nervous, you subconsciously tense up and breathe shallowly from your shoulders. This pinches your voice, and makes you run out of air too fast, resulting in what’s referred to as “vocal fry.”

Vocal fry also happens when you’re hesitant, maybe because you’re afraid of making a mistake, or just feeling self-conscious. When your brain is holding back, your voice will too.

Of course, if you truly admire the way the Kardashians speak (read: irony) and want to emulate them as modern-day leaders, then keep doing what you’re doing, and fry-away.

But when you take a nice deep breath from your belly and open your throat to let your voice flow freely, it resonates in your chest cavity and head and takes on a full, rich sound.

The second is tonality, or intonation patterns, where you put your high and low pitches in your speech.

On the one hand, there are those of you who are so focused on your getting your content right and sounding smart, that there’s very little tonal variation in your voice, so you come across as robotic. That stiffness comes across as awkward and uncomfortable. It can also make you sound more like the teacher from Ferris Bueller’s Day Off than someone who is really passionate about her topic.

On the other hand, another common pattern is referred to as “up-speak” or “up-talk,” which is that lilting pattern that sounds like you’re constantly inflecting “Right?” “Okay?” and “You know?” at every turn, and asking questions rather than making statements. This also sounds insecure, as those implied questions are persistently begging for validation: You’re right! Yes! Okay! I hear you – now stop asking questions!

And contrary to the examples in that last video link and popular stereotypes, men do this just as much as women, older and younger. There are other reasons and patterns for when this happens which I’ll have to detail in another post, or drop me a line if you’re dying for more info. But don’t assume that you’re innocent just because you’re not a recent college grad.

Strong, confident, positive intonation puts the highest pitch on the most important words for emphasis, and drops the pitch at the end of sentences, just like a “vocal period.” This declarative tone sounds confident and trustworthy.

The most engaging voice incorporates good breath support for a full, resonant voice, as well as strategically varied intonation, with the ups and downs in all the right places. Want a demo? Click on the picture below and see what you think!

Once you put all this together, you’ll realize that all those annoying habits that made you think you hate your voice have disappeared, and what you’re left with is your very best “camera-ready voice.”

Of course, it’s a lot easier to hear about different voice qualities and habits than it is to read about the sound of your voice. So if you really want to wrap your head – and your ears – around some of these ideas, here’s a quick three-minute video that demonstrates some of the major vocal pitfalls to avoid, and on the flip-side, strategies to help you sound like the confident, charismatic, persuasive leader you want to be.

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Entrepreneurship Leadership Marketing Operations Personal Development

A Billion Reasons Why Providing Great Customer Service Can Pay Off

For a company that provides a great product at a great price, and builds the value of that product with great customer service that inspires confidence among its members, look no further than The Dollar Shave Club.

Dollar Shave Club, in case you are not familiar, was started by Michael Dubin and Mark Levine in 2011. In 2012, they recorded a promotional video and posted it on YouTube. The video is so hilarious that it now has more than 24 million views! In the process, as you can imagine, Dollar Shave Club picked up members, thousands of them. This drove them from a start-up business to a success that would eventually attract the attention of long-established competitors. But sales alone couldn’t make them the success that they are today; they needed to have that good product supported by good service.

As their name implies, they sell a membership for one dollar. When you start your membership, you get your choice of one of their two-, four- or six-blade razors for just a dollar! And, that price includes the shipping. Then each month Dollar Shave Club sends you four fresh blades for as little as three dollars. That’s great value for the money. But great value, as in a low price, isn’t always accompanied by great service. Yet that is not the case with Dollar Shave Club.

Recently my Dollar Shave Club razor broke. The blade would no longer stay on the razor. Since they are an online retailer, I went to their website and clicked on “Contact Us.” I filled out the contact form and described my issue. In just a little while they responded.

Hey Shep,

Sorry to hear about the Handle! Thanks for letting us know. We trust you! I’ve got you covered and will send a couple of new Executive Handles on the house right away. Expect them within 3-5 business days and let us know if you need anything else in the meantime.

Shave on,

Wes

It was that easy. It was that fast. Just as easy and fast as when I signed up to be a member. Dollar Shave Club acknowledged my problem and apologized. Then they told me what they were going to do, which was send out new handles right away. And they did it. They didn’t make excuses, try to put the blame me or make it hard on me, such as asking me to return the broken handle. They just took great care of me. That’s what great customer-focused companies do!

So, how easy are you to do business with? When a customer has a problem, do you respond quickly, apologize, accept responsibility and immediately fix the problem, while making the process easy on the customer? Do you handle the issue in such a way that creates even greater confidence in your products and in your business? Everything Dollar Shave Club does creates confidence. Thus, confidence gives them a great reputation and loyal repeat customers – or should I say members.

Dollar Shave Club is the total package. Great value wrapped up with great service. And here’s some proof, they currently have over two million members, and recently, after just five years in business, they sold to Unilever for, are you ready? One billion dollars!

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Human Resources Leadership Marketing Personal Development

The Top Traits an Employee Needs to Deliver Great Customer Service

Everyone needs great customer service skills because every employee deals with internal and external customers, or both.

“But what exactly are the traits an employee needs?” a subscriber asked me recently.
“Are you asking about the traits that a support rep must have?” I asked.

“No,” he replied. “I am hiring to fill an IT position.”

First, I told him, as you think of traits, they come in two categories: skills and attitudes. A skill is self-explanatory. For instance, if you’re hiring someone who will be doing a lot of corresponding with customers, you’ll obviously need someone with good communication skills – a command of the English language, as in punctuation, spelling and grammar. An attitude is the way you would describe someone’s personal characteristics. For example, he or she is optimistic, witty or a team player.

To determine traits, we do an exercise in our customer focus workshops. We set a large whiteboard or flipchart in front of the audience. Then we ask the audience to shout out the traits of someone who would be good at customer service. As you can imagine, we get lots of adjectives. A few of them are:

Confident, empathetic, engaging, friendly, funny, good communicator, good people skills, happy, helpful, honest, kind, knowledgeable, nice, outgoing, passionate, poised, polite, positive, responsive, sympathetic – and the list typically goes on.

As you closely examine the list above, notice how many are skills and how many are attitudes. You’ll find that most of the traits are attitudes while just a few are skills! “Good communicator” and “good people skills” are obviously skills. You can even argue that “knowledgeable” is also a skill. But we find that out of the twenty or so traits that are typically mentioned, only about three of them are skills. Yes, we could add a few more skills to the list to try to balance it out, but for every skill we could add, there are probably three or four more attitudinal traits we could add as well.

By doing this exercise of creating a list, we’re not trying to imply to the audience that skills just aren’t important. They absolutely are. For example, if a medical center needs to hire a skilled nurse, they are going to be looking for more than just somebody with a great attitude or somebody who really wants to be a nurse. Any serious candidate for the job will have gone on for continued schooling, passed exams, got a degree and became licensed. Without those qualifications, all of the attitude in the world won’t land someone a job as a nurse.

And this discussion isn’t meant to support the saying “hire for attitude and train for skill” either. That may work for some jobs, but for many jobs, a person needs certain skills just to get the job, such as that of a nurse.

Another example of a group of employees that needs specialized skills are those whizzes in the IT department. They can understand things the average human can’t easily comprehend. However, regardless of how strong someone’s technical skills are, without the right personality, as exhibited by many of the aforementioned attitudes, a single employee can potentially bring down an entire customer-focused culture.

So what are the traits of an employee capable of delivering a great customer service experience? More importantly, how can you determine them for a position that you are trying to fill?

My suggestion is to have a group of employees in your company go through the whiteboard exercise we just mentioned. List all of the traits you can think of that are both attitudes and skills. Hone the list down to the top ten core attitudinal traits needed to be customer-focused in your organization. Then add to the list the specific skills required for the job. An accountant needs accounting skills. A doctor needs medical skills. And, of course the IT department needs people with technical skills. When you add the ten attitudes to the needed skills, you may have found that next AMAZING person to work with!

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Best Practices Entrepreneurship Management Skills

Calming your Nerves On Camera

You know the drill.

Your heart starts to race. Your palms start to sweat while your mouth goes dry. You remind yourself to smile and pray you don’t draw a blank at a critical moment.

You’re either about to meet someone on a blind date, or you’re about to speak on camera.

If you’re looking into the eyes of a blind date, sorry; you’re on your own. But if you’re looking into the eye of a camera, there ARE things you can do to calm your nerves, collect your thoughts, and knock it out of the park.

Actually, the more I think about it, some of the solutions to these problems aren’t all that different after all.

For starters, head-games are half the battle. And I’m not even talking about if someone else is playing games with you. (Remember, on a first date those games haven’t started yet.) I’m referring to the internal head-games – some people might call it head trash – that you play with yourself.

Let’s face it: You can be your own worst enemy. And you know I’m right.

You constantly set the bar higher – a good thing in business development, but not when you’re always afraid you could or should have done better, never satisfied with your result. That wrecks havoc on your confidence, which is already under siege in front of the camera.

You’re also a pro at the “what if” game:

– What if I make a mistake?
– What if I draw a blank?
– What if they ask a question I can’t answer?
– What if I forget to smile?
– What if I fidget too much?
– What if the camera really does add ten pounds? I should’ve gone on a diet…

And what does all that accomplish? It sets you on a downward spiral of sabotage and self-fulfilling prophecies.

At that point, you’re like a major league baseball player getting up to bat and saying over and over to himself: Don’t miss… Don’t miss… Just don’t miss…

At best, that’s playing to not-lose. You need to adjust your thinking so you can play to WIN.
Here’s the first trick: Your body doesn’t know the difference between when you’re nervous or excited. Adrenaline is adrenaline. So when you feel the adrenaline kick in, along with the quickened heartbeat and shaky hands, don’t send yourself on that downward spiral by repeating “Oh my gosh, I’m so nervous… I’m so nervous… I’m so nervous” over and over again, mantra-like.

That’s psyching yourself out before you even get started, making the challenge both physical and psychological.

Instead, psych yourself into success. (After all, if you can talk yourself out of something, why wouldn’t it work the other way around too?)

When that adrenaline kicks in, change gears immediately, and repeat to yourself, “I’m so excited, I’m so excited, I’m so excited…” and get yourself pumped up!

And it’s not just empty words… you are excited. Think about it: you wouldn’t be nervous or excited if you didn’t care, and caring is good! And you probably care so much because this is a great opportunity for you to shine and get some good publicity for you and your company.
That’s what you should be focused on – and happy about!

Aligning your mind and body that way is the equivalent of getting up to bat and focusing your thoughts and efforts on knocking it out of the park.

Then SMILE as you say this to yourself – it actually has a positive psychological effect as well.

My video below, “Calming Your Nerves” from the series, “Capturing Your Confidence on Camera,” addresses this and other strategies you can use to get a grip on yourself and be calm, cool, and compelling in front of the camera.

And these strategies aren’t just for mastering camera presence. Whenever you need to capture the attention, minds and hearts of your audience, whether in an interview, giving a conference presentation, or on that first date, run through the strategy checklist in the video.

You’re sure to come across poised, charismatic and confident – and win them over!

Categories
Marketing Personal Development Technology

When Your Marketing Needs Machine Learning

Machine learning seems to be the flavor of the week, so I’ve been getting a lot of questions from clients who want to know what they should know. And some requests for some kind of magic that sounds like, “Can you ladle out a dollop of that machine learning on this?”

So, first off, machine learning is a kind of artificial intelligence–that sounds lofty, but what it really means is that it provides a way for computers to solve problems that they weren’t explicitly programmed to solve. Standard software can solve a problem because a programmer researched the problem, talked to experts, and designed a solution to that particular problem. Machine learning allows computers to tackle a range of problems that the programmers and the experts wouldn’t necessarily know how to solve on their own.

Let’s take an example. I’ve designed a machine learning system for a company that performs sentiment analysis for social media conversations–such as whether a tweet is positive or negative. Now, human beings can identify sentiment accurately around 89% of the time (yes, that low), but standard software is much worse–maybe 60%–because it is hard to code a set of rules that cover all the cases. This machine learning solution is actually more accurate than human beings at times.

How does it do that? It collects training data from what the human beings decide and it looks for patterns that help it identify which tweets are more likely to be positive or negative. With enough training data, it can do a better job than a person. And it is certainly much faster and cheaper.

So, of course you’d like such a technology applied to all sorts of marketing problems that you have. But you might not be ready. Recently, a client approached us, asking that we replace their human content approval system with a machine learning system. They explained that their current process takes each new web page and subjects it to the judgement of several human experts (legal, brand, product, and more) before it is approved to be promoted to the production website. The current process is frustrating and time consuming–often two weeks go by before the approvals are in hand. They desperately want to get the approval process to a day–or even minutes.

But they aren’t ready yet. Machine learning requires that you have very tight processes with well-defined tasks and a history of data that shows that human experts generally agree with each other (such as in the 89% sentiment agreement). This client had none of that–no written standards, experts who disagree, no records of prior decisions–so they weren’t ready yet.

That’s OK. We walked through how they can fix all of those problems over the next few months. Just doing those things will make the process more consistent, less frustrating, and a little faster. At that point, we can start thinking about machine learning to gain even more. It’s always important to provide business value at every step–even what seems like the preparation step.

So what are your thoughts on machine learning? Anytime something new comes along, it can be a personality test. Some people say “we don’t need that yet because it isn’t proven” and others say “we need to do that now and get a jump on the competition.” For machine learning, it’s best to analyze the situation and start preparing your processes to take advantage–because the day is coming where no one will say it isn’t proven yet.

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Best Practices Economics Entrepreneurship Management Personal Development Women In Business

Conscious Capitalism…Is It Possible?

Headline Speaker | Independent Leadership Advisor to the UN | Expert to 150 C-Suite Advisors | Inc Mag Top100 Speaker

After a presidential year, where candidates get to speak about what they stand for it’s become clear that the people are sick and tired of politics as usual. I think you’d agree that there is a flagrant mistrust of those in power. Much of that mistrust comes out of the belief that those in power don’t care about the other 99%.

The system at the very least seems to have been perverted. In my conversations with other leaders we often speak about whether the system can recover and be repaired, or do we need a brand new system.

Expansive Question:

As leaders we are all aware that there is a clear backlash on the “1%”… Without debating whether that is right or wrong, just or unjust…

The question I would like to put forward to you is this: Do you believe that we could now choose to lead from a place of “Conscious Capitalism”? If so, (or not) what would that look like to you, specifically in the context of leadership?

I trust that you found this question valuable, if so, feel free to send this to your friends. I eagerly anticipate your feedback and comments.

Please share, like and comment below!

I created the Authentic Leadership Matrix after a lot of experience and research. One of the questions I’m asked often is what authentic leadership is and how do we define it. As a result, I created the matrix. It splits what leadership is into five separate categories. So, that you can take a clear look at how you perform in each of the five main areas that are required for you to become a world class authentic leader. The process takes you through each category simply with yes or no questions.http://matrix.fullmontyleadership.com/

With gratitude, Dõv Baron

I also write for Entrepreneur.com:

● Is There Life After Success(ion)?

● Why 47 Percent of Your Best People Are Ready to Leave — and What You Can Do About It

● The 11 Questions Emotionally Intelligent Leaders Ask Themselves

● Why Being a Self-Aware Leader Is Not Enough
● Unlocking ‘the 4 Cs’ to Create a Fiercely Loyal Corporate Culture

“In 2015, Dov Baron was cited by Inc Magazine as one of the Top 100 Leadership Speaker to book for your next conference! He speaks internationally and is The Leading Authority on Next-Gen Authentic Leadership and creating a Culture of Fiercely Loyal Leaders. FullMontyLeadership.com

Dov on Twitter | Dov on Facebook | Dov on Youtube

P.S. To get your hands on Dov Baron’s new book “Fiercely Loyal” How High Performing Companies Develop and Retain Top Talent, go take a look here http://fiercelyloyalbook.com and get your FREE: How to instantly bond any team infographic”

To contact: Dov Baron International, and Authentic Paragon Alliance INC. Contact Authentic Paragon Alliance at +1 778 397 7717 http://FullMontyLeadership.com

Categories
Best Practices Management Marketing Skills Women In Business

The Stage Presence in Executive Presence

As a CEO or other top-ranking executive, you know that a winning leadership “presence” can enhance your professional image and help you achieve the goals that are meaningful to you. It also helps others view you as an authority, problem-solver, and “go-to” person.

“Executive Presence” is much like stage presence, charisma, and star quality. These words mean virtually the same thing: a personal magnetism that makes it impossible for people to take their eyes off you.

Many years ago, when Dick Cavett interviewed Katherine Hepburn on his popular TV show, he asked her, “What is star quality?” Hepburn replied, “I have no idea – but whatever it is, I’ve GOT it!”

The word “charisma” may be the oldest synonym for “star quality”. The Greeks used the word to mean “favor”. Charis was an attendant to Aphrodite, the goddess of love; “Charis” meant beauty and kindness. The word can be found repeatedly in the New Testament and is translated as “grace”. “Charismata” is the word used to refer to gifts from God: knowledge, healing, working miracles, prophecy; qualities that bring benefit to others.

In his August, 2011 article in The New York Times, Zachary Woolfe mentions the perspective offered by Ernest Hemingway:

“In his obsession with the Spanish bullfights, he spoke of the lust of the crowd and its desire to feel something special, a raw authenticity… What he mentions is the hush that would come over the crowd at the entrance of the toreadors. The people could sense the difference between those who did it for the fame, the paycheck, and those who had the old spirit. The crowd can sense the one with the authentic message, the connection to the truth.”

The sociologist, Max Weber, provided some insight with his contemporary use of the word “charisma” to describe a key quality of leadership. He wrote the following:

“Charisma is a certain quality of an individual personality by virtue of which he is set apart from ordinary men and treated as endowed with supernatural, superhuman, or specifically exceptional powers. These qualities are not accessible to the ordinary person, but are regarded as of divine origin or as exemplary, and on the basis of them the individual concerned is treated as a leader.”

As a business person, you may not need the charisma and star quality of Katherine Hepburn, a bull fighter, or a “divine one”, but you can still cultivate a personal magnetism that will help you achieve your professional goals. Here are characteristics of Executive Presence that you can cultivate for success:

Candor: The appearance of honesty, through the willingness and skill to constructively tell it like it is.

Clarity: The ability to tell your story in an intuitively clear and compelling way.

Openness: The appearance of not prejudging, of being willing to consider another’s point of view.

Passion: The expression of commitment, motivation, and drive that shows people you really believe in what you do.

Poise: The look of sophistication, conveying a background of education and experience.

Self-confidence: The air of assurance, such that others know you have the required strength and resolve.

Sincerity: The conviction of believing in and meaning what you say.

Thoughtfulness: The projection of thinking or having thought through something before responding.

Warmth: The appearance of being accessible to others and of being interested in them.

Each of the characteristics listed above is revealed through your physical presence/body language, as well as your verbal/vocal presence.

Gestures can add warmth and personality to a conversation or presentation and help illustrate a point. If your own personal style includes only small or very few gestures, remember to at least nod your head appropriately. This is an easy way to show that you are listening to, understanding, and connecting with your conversation partners.

Eye Contact occurs when two people look at each other’s eyes at the same time. In human beings, eye contact is a form of nonverbal communication and is thought to have a large influence on social behavior. In the United States, eye contact is often interpreted as a meaningful and important sign of confidence, respect, engagement, and even honesty.

Facial Expression: Smiling is one facial expression that is likely to put other people at ease and help them feel accepted and comfortable. You exude happiness and encouragement when you smile, so try to add it to more of your conversations. Scowling, chewing your lip and raising your eyebrows can all signal different meanings, so it is important to be aware of how your face looks during a conversation. When you speak for business and your topic is not a happy one, remember that you actually do have something to smile about: the fact that your listeners will benefit in some way from understanding the message you are bringing them.

Movement: We use body movement and proximity to send information on attitude toward a person (facing or leaning towards another), and desire to control the environment (moving towards or away from a person). Be aware of how your body movement sends messages. The physical distance between you and others signals your level of intimacy and comfort and is interpreted differently in different cultures.

Posture: “Body orientation” (the way you hold your body) sends strong messages to others. Remember that your posture is revealing and may ‘give you away” at any moment. Letting your body relax appropriately in a given situation (having fluid, smooth movements and facing your conversation partner, etc.) indicates confidence, poise, and engagement.

Appearance: This refers to everything you were not born wearing: all the choices we make in clothing, accessories, hairstyle, and makeup. The choices for a presentation range widely. A good rule of thumb is to dress “one step above” your listeners. See what highly-regarded people in your workplace are wearing during their presentations and emulate them – and/or ask someone in authority.

Speaking Pace (the speed at which you speak): Increase and decrease your pace strategically. A monotone is boring, and so is monopace; it can lull people to sleep! Pace also includes dramatic pauses to communicate many things, including to (1) emphasize a point, (2) give people a moment to think, and (3) surprise your listeners to deepen their level of engagement.

Speaking Pitch (the high and low tones of the speaking voice, altered with jumps and glides): Pitch can be used to convey energy, warmth, and sincerity. In American business, finishing a statement with a downward glide sounds certain and authoritative; ending with an upward glide communicates a yes/no question or uncertainty. To sound confident and authoritative, always end your statements with a pitch glide downward.

Vocal Projection (the energy and commitment in your voice, including volume): Emphasizing certain words by being louder or softer can add to the impact of what you are communicating. It’s important to project you voice so that everyone can hear clearly what you’re saying. Even if your volume bec
omes soft for dramatic effect, your energy level and commitment must successfully project your meaning and your passion.

Cultivate these qualities, and you won’t have to worry about stage presence, charisma, or star quality. You will possess a winning executive presence and enhanced power to influence and persuade your business listeners

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Best Practices Entrepreneurship Human Resources Management Skills Women In Business

Be The Speaker You Want To Listen To

Do You Really Know Your Audience?

 

One rule of thumb that applies to almost every aspect of life is that just because something is simple, that doesn’t mean it’s necessarily easy.

 

When I was faculty at the University of Pennsylvania for a decade or so, teaching in a master’s program for educators, one of the rules of thumb I constantly reiterated was, “be the teacher you wish you’d had.”

 

That seems simple enough, doesn’t it? Yet so many of my students seemed to find it surprisingly difficult to apply in practice.

 

We can all recall boring lectures given by teachers and professors who seemed to be burnt out after years of teaching the same content day in and day out. For many, sadly, this seemed to be the rule rather than the exception.

 

But we can also recall those instructors who stood out, who made their subjects come to life, and lit a fire of curiosity and genuine interest in us that we never would have imagined possible in that subject.

 

This dichotomy is no different from what happens in corporate life.

 

When speaking to a group, whether in front of a camera, on stage or in the conference room, the seemingly simple rule of thumb is: be the speaker you’d actually want to listen to.

 

So why is it so difficult?

 

Whether professor or executive, it’s unlikely that most speakers aspire to be boring. Nobody actually wants to be remembered as the worst example of anything. But somewhere along the way, something gets lost in translation.

 

When you give a speech or presentation, facilitate a meeting, or even have a one-to-one conversation, what impression do you leave? Do you project confidence, approachability, authority, leadership, enthusiasm, and overall positive energy?

 

But what if you were sitting in the audience? Put yourself in their shoes (or seat, as the case may be.) What kind of speaker would you want to listen to? You’d probably use words like “inspiring,” “passionate,” “open” or “relatable.”

 

But in the vast majority of the meetings I’ve sat through, presentations I’ve seen and talks I’ve attended, the speaker comes across as under- or over-emotional, intense and unapproachable or bored (and boring), or like they’re just going through the motions to get the discussion over with and go back to whatever they’d rather be doing.

 

So what happens that creates such a gap between how you come across when you speak and how you want to come across?

 

First and foremost, you forgot the rule of thumb: to be the kind of speaker you’d want to listen to if you were in their seat.

 

Here’s video #1 from my mini-video series, “Capturing your Confidence on Camera,” with tips on how to connect with your audience:

 

It gives you ideas for how to frame your content and your delivery in a way that will help you connect with the audience.

 

Because when people walk into the room, subconsciously they are hoping you will answer one single question: “What’s in it for me?”

 

You can’t just run through your material with the sole purpose of checking off all the topics you think you need to cover. While this is the default approach most people take, that makes it all about you, and it comes across like a laundry list.

 

You have to think about who is in the audience, what matters to them, and what would make them leave feeling like their time spent with you was the best possible investment of their time, when there are so many other competing priorities.

 

Then, you not only need to consider the value of the content from their perspective, which gives people a reason to listen, you have to be mindful of how you deliver that information.

 

That’s where the experience shifts from one where your audience appreciates your content, to one in which your audience connects with you.

 

And that’s where the magic begins.