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Growth Mergers & Acquisition Real Estate

FUND OF FUNDS

What is a Fund of Funds?

A Fund of Funds (FoF) is an investment strategy used to hold a portfolio of other investment funds rather than investing directly in stocks, bonds, or other securities. This approach has several distinct characteristics and advantages, as well as some potential drawbacks. Here’s an overview:

Key Characteristics of a Fund of Funds

  1. Diversification: By investing in multiple funds, which in turn invest in a diverse array of assets, a Fund of Funds can offer a high level of diversification.
  2. Types of Underlying Funds: FoFs may invest in various types of funds, including mutual funds, hedge funds, private equity funds, and venture capital funds.
  3. Professional Management: FoFs are managed by professional fund managers who select and allocate investments among a range of funds.
  4. Investment Strategy: The investment strategy can vary widely, from conservative (focusing on funds with lower risk) to aggressive (targeting higher returns with higher risk).

Advantages of Fund of Funds

  1. Diversification: Diversification across different asset classes and investment styles can potentially reduce risk.
  2. Access to Expertise: Investors gain access to a selection of funds managed by specialists, which might be difficult or expensive to access individually.
  3. Simplified Investment: Investing in a single FoF can be simpler and more convenient than building and managing a diverse portfolio of individual funds.
  4. Access to Exclusive Funds: Some FoFs provide access to exclusive or closed funds that individual investors might not be able to invest in directly.

Potential Drawbacks

  1. Higher Expense Ratios: FoFs often have higher fees because investors pay management fees for the FoF as well as the underlying funds. These compounded fees can impact overall returns.
  2. Over-Diversification: There is a risk of over-diversification, where the spread of investments dilutes potential gains.
  3. Performance Dependency: The performance of a FoF heavily depends on the expertise of the fund managers and the performance of the underlying funds.
  4. Limited Control: Investors in a FoF have little to no control over the selection of underlying funds.

Suitable Investors

  • Individuals Seeking Diversification: Suitable for investors who want to diversify but prefer not to manage a large portfolio of varied investments themselves.
  • Inexperienced Investors: Beneficial for those who might lack the expertise to select and manage multiple funds.
  • Investors Looking for Specialized Funds: Useful for gaining access to specialized or exclusive funds.

Considerations Before Investing

  • Investment Goals: Ensure the FoF’s objectives align with your personal investment goals and risk tolerance.
  • Fees and Expenses: Understand the fee structure and how it might affect your investment returns.
  • Track Record: Look at the historical performance of the FoF and its underlying funds, keeping in mind that past performance is not indicative of future results.

In conclusion, a Fund of Funds can be a useful tool for investors seeking diversification and access to professional fund management. However, it’s important to carefully consider the associated fees and the specific investment strategy of the FoF to ensure it aligns with your individual financial goals and risk tolerance.

 

 

 Venture Capital Fund of Funds

A Venture Capital Fund of Funds (VC FoF) is a specific type of Fund of Funds that invests in various venture capital funds rather than directly investing in individual startups or companies. This approach offers investors exposure to a portfolio of venture capital investments through a single investment vehicle. Here’s a detailed look at the characteristics, advantages, and considerations of a Venture Capital Fund of Funds:

Key Characteristics

  1. Diversification Across VC Funds: A VC FoF invests in a range of venture capital funds, which in turn invest in different startups or early-stage companies across various industries and stages of development.
  2. Access to Multiple Venture Capital Managers: Investors gain access to a variety of venture capital management teams and their investment strategies.
  3. Risk Mitigation: By spreading investments across multiple funds, a VC FoF can potentially mitigate the high risks associated with venture capital investments.
  4. Professional Management: The FoF is managed by professionals who have expertise in assessing and selecting venture capital funds.

Advantages

  1. Diversified Exposure to Startups: Provides exposure to a broad range of startups and industries, which might be difficult for individual investors to achieve.
  2. Reduced Risk: Diversification across various VC funds and sectors can reduce the overall risk compared to investing in a single VC fund.
  3. Access to Top-Tier VC Funds: VC FoFs often have access to prestigious and high-performing VC funds that may be inaccessible to individual investors due to high minimum investment requirements or limited availability.
  4. Expertise in Fund Selection: Investors benefit from the expertise of FoF managers who conduct due diligence and select VC funds with strong potential.

Considerations and Potential Drawbacks

  1. Fee Structure: Investing in a VC FoF involves layered fees – the FoF management fee on top of the fees for the underlying VC funds. This can impact overall returns.
  2. Liquidity Constraints: Venture capital investments are typically illiquid, and this extends to investments in VC FoFs. Investors should be prepared for a long-term commitment.
  3. Complexity: The structure and performance of VC FoFs can be complex to understand and evaluate, especially considering the varying stages and strategies of the underlying VC funds.
  4. Dependence on Fund Managers: The success of the investment heavily relies on the skill and selection criteria of the FoF managers.

Suitable Investors

  • Institutional Investors: Such as pension funds, endowments, and foundations, which have large capital reserves and a long-term investment horizon.
  • High-Net-Worth Individuals: Who have the capital and risk tolerance for venture capital investing but prefer diversified exposure and professional management.
  • Investors Seeking VC Exposure: Those looking to add venture capital to their investment portfolio without the challenge of direct VC fund selection.

Investment Strategy and Goals

Before investing in a VC FoF, it’s important to consider your investment strategy, risk tolerance, and long-term financial goals. Understanding the fund’s investment focus (e.g., specific industries, stages of company development, geographic regions) and its track record is also crucial.

In summary, a Venture Capital Fund of Funds offers a way to invest in a diversified portfolio of venture capital funds, providing broad exposure to the venture capital ecosystem. While this approach can offer risk mitigation and access to top-tier funds, potential investors should carefully consider the fee structure, liquidity, and the long-term nature of such investments.

Venture Debt Fund Of Funds Venture Debt

A Venture Debt Fund of Funds (FoF) is a specialized investment vehicle that pools capital to invest in a portfolio of venture debt funds. Venture debt itself is a type of debt financing provided to startups and growth-stage companies that may not yet be profitable or have sufficient assets to secure traditional bank loans. Here’s a more detailed look at Venture Debt Funds of Funds and their characteristics:

Characteristics of Venture Debt Funds of Funds

  1. Investment Focus: These funds invest in a variety of venture debt funds, which in turn provide loans to startups and growth-stage companies, often in technology, life sciences, or other high-growth sectors.
  2. Diversification: By investing in multiple venture debt funds, a Venture Debt FoF provides diversified exposure to a wide range of companies and industries, reducing the risk associated with individual investments.
  3. Risk Profile: Venture debt carries a moderate level of risk; it is typically secured by company assets or comes with warrants for company stock, offering some level of protection compared to equity investments.
  4. Return Profile: Returns from venture debt funds are generally derived from interest payments on the loans and, in some cases, from the appreciation of warrants.

Advantages of Venture Debt Funds of Funds

  1. Diversified Exposure to Venture Debt: Offers investors a way to diversify their investment across various venture debt opportunities, mitigating risk.
  2. Professional Management: Managed by professionals with expertise in selecting and managing venture debt investments.
  3. Income Generation: Venture debt funds can provide a steady income stream through interest payments, which can be attractive to investors looking for regular returns.
  4. Lower Volatility: Compared to venture capital equity investments, venture debt can offer lower volatility, as returns are not solely dependent on the success or exit of the underlying companies.

Considerations and Challenges

  1. Fee Structure: Similar to other types of FoFs, investors in a Venture Debt FoF incur layered fees – the fees of the FoF itself and those of the underlying venture debt funds.
  2. Liquidity: Venture debt funds, like most private market investments, are illiquid, requiring a long-term commitment from investors.
  3. Risk of Default: While less risky than equity investments in startups, there is still a risk of default by the borrowing companies, which can impact returns.
  4. Specialized Market Knowledge: Understanding the venture debt market requires specialized knowledge, making it more suitable for sophisticated or institutional investors.

Suitable Investors

  • Institutional Investors: Such as pension funds, endowments, or family offices, looking to diversify their alternative investment portfolio.
  • Accredited Investors: High-net-worth individuals or entities that meet certain financial criteria and can handle the risks associated with private debt investments.

Investment Strategy and Goals

Investors considering a Venture Debt Fund of Funds should align their investment with their overall portfolio strategy, risk tolerance, and investment horizon. It’s also important to understand the specific focus of the FoF, such as the types of venture debt funds it invests in and the sectors or stages of companies those funds target.

In conclusion, a Venture Debt Fund of Funds offers a unique way for investors to gain exposure to the venture debt market, combining the benefits of professional management and diversification. However, it’s important for potential investors to carefully consider the associated risks, liquidity constraints, and cost structure of such an investment.

Real Estate Fund Of Funds

A Real Estate Fund of Funds (RE FoF) is a specialized investment vehicle that pools capital to invest in a diversified portfolio of real estate funds rather than directly investing in individual real estate properties. This approach offers investors exposure to a broad range of real estate investments through a single fund. Here’s a detailed look at the characteristics, advantages, and considerations of a Real Estate Fund of Funds:

Characteristics of Real Estate Funds of Funds

  1. Diversification Across Real Estate Funds: A RE FoF invests in various real estate funds, each of which may have a portfolio of different types of real estate assets, such as residential, commercial, industrial, or retail properties.
  2. Geographic Diversification: By investing in funds that focus on different regions or countries, a RE FoF can offer geographic diversification, spreading risk across various real estate markets.
  3. Exposure to Different Real Estate Strategies: These may include core (lower-risk, stable-return properties), value-added (properties that can be enhanced), and opportunistic (higher-risk, higher-return properties) strategies.
  4. Professional Management: RE FoFs are managed by professionals with expertise in real estate investing and fund selection.

Advantages of Real Estate Funds of Funds

  1. Broad Market Exposure: Offers investors a way to gain exposure to a wide range of real estate markets and strategies without the need to directly manage properties.
  2. Risk Mitigation: Diversification across various funds and real estate sectors can reduce the overall risk compared to investing in a single real estate fund or property.
  3. Access to Expertise and Exclusive Funds: Investors benefit from the expertise of FoF managers in selecting funds, some of which might be inaccessible to individual investors due to high minimum investment requirements.
  4. Simplified Investment Process: Investing in a RE FoF can be more straightforward and less time-consuming than selecting and managing multiple real estate funds or properties.

Considerations and Potential Drawbacks

  1. Fee Structure: Investors in a RE FoF will typically incur double layers of fees – the management fees of the FoF itself and the fees of the underlying real estate funds.
  2. Liquidity: Real estate investments are generally illiquid, and this extends to investments in RE FoFs. Investors should be prepared for a long-term commitment.
  3. Market Risk: Real estate markets can be subject to fluctuations due to economic, regulatory, and environmental factors.
  4. Dependence on Management Expertise: The success of the investment heavily relies on the skill and selection criteria of the FoF managers.

Suitable Investors

  • Institutional Investors: Such as pension funds, endowments, and foundations, which have large capital reserves and a long-term investment horizon.
  • High-Net-Worth Individuals: Who seek exposure to real estate but prefer the diversified and managed approach of a FoF.
  • Investors Seeking Real Estate Exposure: Those looking to diversify their investment portfolio with real estate without the complexities of direct property ownership.

Investment Strategy and Goals

Before investing in a Real Estate Fund of Funds, it’s important to consider your overall investment strategy, risk tolerance, and long-term financial goals. Understanding the fund’s specific focus (e.g., types of real estate, geographic regions, investment strategies) and its historical performance is also crucial.

In summary, a Real Estate Fund of Funds offers a way to invest in a diversified portfolio of real estate funds, providing broad exposure to the real estate investment sector. While this approach can offer diversification benefits and access to professional management, potential investors should carefully consider the associated fees, liquidity constraints, and the nature of real estate market risks.

How do you become a Fund of Funds Manager?

Becoming a Fund of Funds (FoF) Manager is a career path that involves a combination of education, experience in the finance or investment sector, and a deep understanding of various investment strategies. Here’s a general roadmap to becoming a FoF manager:

1. Educational Background

  • Bachelor’s Degree: Start with a bachelor’s degree in finance, economics, business administration, or a related field. This foundational education is crucial for understanding financial markets, accounting principles, and economic theory.
  • Advanced Degrees: Consider pursuing a Master’s degree in Finance, Business Administration (MBA), or a related field. Specialized programs in investment management or financial analysis can be particularly beneficial.

2. Gain Relevant Experience

  • Financial Sector Experience: Start your career in the financial sector. Roles in investment banking, asset management, financial analysis, or financial advisory services are typical starting points.
  • Investment Management: Gain experience in investment management. Working in roles that involve managing portfolios, analyzing investments, and understanding different asset classes is crucial.
  • Specialize in Funds: Develop a specialization in fund management. This could involve working with mutual funds, hedge funds, private equity, or venture capital, depending on your area of interest.

3. Develop a Deep Understanding of Various Investment Strategies

  • Diversified Knowledge: FoF managers need to understand a wide range of investment strategies, as they assess and select various types of funds for inclusion in a FoF.
  • Market Trends and Analysis: Stay updated on market trends, economic conditions, and investment theories. Continuous learning is key in this dynamic field.

4. Build a Strong Professional Network

  • Industry Connections: Network with professionals in the investment community. Attend conferences, seminars, and workshops to meet potential mentors, employers, and clients.
  • Professional Associations: Join professional associations related to investment management and finance.

5. Obtain Relevant Certifications

  • CFA Charterholder: Consider becoming a Chartered Financial Analyst (CFA). The CFA designation is highly respected in the investment management industry and covers a wide range of investment topics.
  • Other Certifications: Depending on your region and the specific sector you’re interested in, other certifications may be beneficial.

6. Develop Key Skills

  • Analytical Skills: Strong analytical and quantitative skills are essential for assessing investment opportunities and risks.
  • Communication Skills: Effective communication and interpersonal skills are crucial for dealing with clients, investors, and other stakeholders.
  • Decision-Making Skills: You should be able to make informed decisions based on complex information and uncertain market conditions.

7. Consider Starting in a Related Role

  • Work in Fund Management: Before becoming a FoF manager, you might start in a related role within a fund, such as an analyst or a junior portfolio manager.
  • Transition to FoF Management: With sufficient experience and a track record in fund management, you can transition to a role specifically in FoF management.

8. Continuous Learning and Adaptation

  • Stay Informed: The financial market is dynamic. Continuous learning and adaptation to new financial tools, regulations, and market changes are crucial for long-term success.

9. Legal and Ethical Standards

  • Understand Regulations: Be well-versed in the legal and ethical standards governing investment management in your jurisdiction.

Becoming a FoF manager requires a blend of education, practical experience, and a deep understanding of various investment strategies. It’s a career path that demands dedication, continuous learning, and a passion for the investment world.

Categories
Real Estate

Apartment Building Insurance Quotes

Insurance for Apartment Building Owners

Projects with over 100 doors, many with thousands of doors, require a specialized level of service. Especially if the properties are nationwide or around the globe or healed by multiple owners, trusts and REITs who in themselves require next-level service. Great news you found a team of specialists who understand and deliver this level of execution daily to owners & investors just like you!

Insuring a multi-owner Apartment Building

Insuring a multi-owner apartment building, especially one with properties in several states, involves a complex array of considerations. A program like the “C-Suite Real Estate Investor Program” is designed to cater to these complexities with a high level of service. Here are some of the key complexities and how a specialized program can address them:

1. Diverse Risk Profiles

  • Complexity: Each apartment property may have different risk factors based on location, age, construction type, and occupancy.
  • Service: Tailored risk assessment for each apartment complex/property, considering local regulations, climate risks, and tenant demographics.

2. State-Specific Insurance Regulations

  • Complexity: Insurance laws and requirements can vary significantly from state to state for multi-tenat and apartment Buildings.
  • Service: Expertise in multi-state regulations to ensure compliance in each location, including differences in coverage limits, liability requirements, and claims handling.

3. Varied Coverage Needs

  • Complexity: The need for various types of insurance coverage like property insurance, liability insurance, business interruption insurance, flood insurance, and others are all unique for owners, investors and stakeholders in the project..
  • Service: Comprehensive coverage solutions that encompass all necessary types of insurance, customized for each property’s needs.

4. Apartment Complex Liability Management

  • Complexity: High liability risks associated with tenant injuries, property damages, and legal actions.
  • Service: Extensive liability coverages, including umbrella policies, and support in implementing risk mitigation strategies.

5. Apartment Property Management Challenges

  • Complexity: Issues related to property maintenance, tenant relations, and emergency responses.
  • Service: Assistance in developing effective property management practices and emergency response plans.

6. Asset Valuation

  • Complexity: Accurate valuation of diverse properties for insurance purposes.
  • Service: Expert appraisal services to ensure properties are neither underinsured nor overinsured.

7. Apartment Owner Insurance Claim Management

  • Complexity: Handling and negotiating claims can be complex, especially when multiple properties and states are involved.
  • Service: Dedicated claims management support to streamline the process and achieve fair settlements.

8. Tenant-Related Risks

  • Complexity: Risks arising from tenant behavior, subletting, vacancy rates, and tenant turnover.
  • Service: Policies that account for tenant-related risks and advice on lease agreements to mitigate these risks.

9. Natural Disaster and Catastrophic Event Coverage for Apartment Complex

  • Complexity: Different locations may be prone to specific natural disasters like floods, earthquakes, or hurricanes.
  • Service: Customized coverage for natural disasters and support in disaster preparedness and recovery planning.

10. High-Level Customer Service for Apartment Complex Portfolios

  • Complexity: Need for timely and knowledgeable responses to insurance inquiries and issues.
  • Service: Direct access to experienced insurance professionals and advisors who understand the complexities of a multi-state real estate portfolio.

Apartment Owner / Investor Insurance Conclusion

A program like the C-Suite Real Estate Investor Program is designed to provide comprehensive, customized insurance solutions for complex real estate portfolios. It addresses the unique challenges faced by multi-owner, multi-state apartment building investors by offering tailored risk management, compliance with diverse state regulations, comprehensive coverage options, and high-level, expert-driven service.

Categories
Advice Capital Entrepreneurship Growth Investing Personal Development Real Estate Skills Strategy Wealth

Smart Passive Income is a Dangerous Myth: Why You Shouldn’t Fall for It

 

 

Introduction:

Are you tired of working hard for your money? Do you dream of living a life of luxury without lifting a finger? If so, you may have fallen for the myth of smart passive income. In this article, I will argue that the idea of passive income is not only misleading but also dangerous. Contrary to popular belief, there is no easy way to make money, and those who claim otherwise are either lying or ignorant. So, buckle up and get ready to have your world turned upside down.

 

The Fallacy of Passive Income: Why It’s Not Real

Smart passive income is a term that has been thrown around a lot in recent years. It suggests that you can make money without doing anything or very little work. The truth is, there is no such thing as passive income. Even if you’re making money from investments, you still need to put in the effort to make informed decisions, and even then, there are risks involved. If you want to make money, you need to put in the effort.

 

The Risks of Passive Income: Why It’s Dangerous

Not only is the idea of passive income misleading, but it’s also dangerous. Many people have fallen for the promise of easy money and ended up losing their life savings. Investing in stocks, real estate, or any other form of passive income carries significant risks. The idea that you can make money without doing anything is a fallacy, and those who believe it are setting themselves up for failure.

 

Passive Income Requires More Work Than You Think

Passive income is often sold as an easy way to make money, but the reality is much different. Whether it’s creating an online course, writing an e-book, or investing in stocks, all forms of passive income require a lot of hard work upfront. Even after you’ve put in the effort, there’s no guarantee of success. The idea that you can make money without doing any work is a fantasy.

 

 

The Reality of Passive Income: Why It’s a Myth

The idea of passive income is a myth perpetuated by those who want to sell you something. The truth is, there’s no easy way to make money. Whether it’s through investing, creating a business, or working a 9-5 job, all forms of income require effort. Those who claim otherwise are either lying or trying to sell you something. Don’t fall for the myth of passive income.

 

The Limits of Passive Income: Why It’s Not Sustainable

Even if you’re lucky enough to make money from passive income, it’s not sustainable in the long run. Markets change, investments fluctuate, and businesses fail. The idea that you can make money without putting in any effort is not only a fallacy but also a dangerous one. If you want to make money, you need to be willing to put in the effort.

 

The Importance of Active Income: Why It’s Necessary

In conclusion, there’s no easy way to make money. Unless you’re born from it…

The idea of passive income is a myth perpetuated by those who want to sell you something. If you want to make money, you need to be willing to put in the effort. Active income is the only real income.

Whether it’s through creating a business, investing in your education, or working a 9-5 job, all forms of income require effort. The key is to find something you’re passionate about and work hard to achieve your goals. Don’t fall for the myth of smart passive income. It’s a dangerous and misleading idea that will only lead to disappointment and failure.

 

Conclusion:

The idea of smart passive income is a dangerous myth that should be debunked. While it’s tempting to believe that you can make money without doing anything, the reality is much different. Making money requires effort, hard work, and sometimes a little bit of luck. There’s no shortcut to success, and those who claim otherwise are either lying or ignorant. If you want to make money, you need to be willing to put in the effort.

Active income is the only real income, and it’s the key to achieving financial freedom and success. So, don’t fall for the myth of smart passive income. Instead, focus on finding something you’re passionate about and work hard to achieve your goals.

For more information visit tylerhayzlett.com

Categories
Personal Development Real Estate

Busting the “bad kid” myth once and for all

What’s wrong with these statements?

Spare the rod and spoil the elderly.

Millenials should be seen and not heard.

New Zealanders have got to learn.

If you’re cringing right now, it’s because you know that these statements are unfairly biased and even prejudiced. So why are we okay with using these same phrases to describe our children?

In my TEDx talk, “The Rebellion is Here—We Created it, We Can Solve It,” I deconstruct the generational misconception that children, because of their youth and impressionability, should not be trusted. Subscribing to the belief that kids’ opinions should not be taken seriously leads to disconnection and a lack of trust between parent and child.

When we punish a kid for talking back, what we’re really saying is that their inner voice or feelings are irrelevant. And punishing surface behavior without addressing unmet needs often leads to what Gordon referred to as the Three R’s: Retaliation, Rebellion, and Resentment.

Do you want to build an environment where your child feels like they can tell you the truth 100% of the time? Do you want to teach them that they should never stand down in the face of prejudice, injustice—or even being told by an adult to do something they’re uncomfortable with?

3 Strategies to Let Go of Past Mistakes and Move Forward

Watch my TEDx talk for tips on how to communicate effectively and compassionately with your children, especially when they seem to be acting up. Let them know that they’re not “bad kids” for speaking up.

Love and Blessings,

Katherine

P.S. Ready to move on from outdated ideas about how children “should” behave? Join our private Facebook group to find a community of parents just like you!

Categories
Advice Real Estate

The Job You Have (or Had) Is NOT the Only One You Can Do: Use Kaleidoscope Thinking to Create Your New Future

This is the time of year when we slow down enough to contemplate how our year went and what’s ahead for us. It’s also a time of year for layoffs, as companies do the same. That means that a lot of people will be looking for new job opportunities in 2023, either by their own choosing or because their role has ended.

If you are in the latter category, do allow yourself some time to grieve. Whether you loved that lost job or merely tolerated it, being without it is a major change in status, routine, income predictability, and access to colleagues.

When you’re ready to launch your search, here are some things to keep in mind:

  • You still have your skills and your experiences
  • Your skills and experiences will allow you to do jobs similar to the one you had (or are contemplating leaving)
  • Your skills and experiences can be applied in new ways to a totally different role
  • You are worthy

When I work with someone who is seeking a new position, I share my analogy of the kaleidoscope. Kaleidoscopes create their captivating images using the same pieces (think skills and experiences), combined in different ways each time you change the position of the wheel. This is an especially helpful analogy for people who have determined that they don’t want to keep doing the same kind of work until their retirement and for people whose industry is retrenching.

 

My own kaleidoscope story

For 20 years I worked with a Fortune 500 company as a marketing communications consultant across two of their divisions, writing the kinds of written collateral  that would launch new medical devices around the world. Through my own choosing and to avoid any conflict of interest, they were my sole client. My primary skills were active listening to my clients explain about the new device, discerning what each of their audiences (physicians, patients and third-party payers) would want to know, and writing messaging that would resonate with each. Of course, I had deep content knowledge and a strong understanding of branding as well.

Then, in 2011, my phone no longer rang. My in-basket was empty. I learned that in response to an economic downturn the company had outsourced whole functions under retainer arrangements, including marketing communications.

I was out of business.

Because I knew practically no one outside the company and no one knew of my skills, I turned to LinkedIn to grow a network and to attract new clients or a new position. I knew that my writing skills would allow me to write about my skills effectively but I felt I needed to know more about how the platform worked. So I began to study LinkedIn intensely, attending webinars, reading articles, and following thought leaders. Along the way I reached out to my former clients who had also lost their jobs and helped them with their profiles. They were so impressed with my new content knowledge that they sent me their friends who needed help with their online branding, too.

 

Now I am honored to shine branding brilliance on people instead of products. I listen actively to my clients – where they’ve been and where they’re going. I discern how to most effectively communicate to their intended audience. And then I write authentic and powerful marketing story for them, using my new deep content knowledge of how the LinkedIn platform works.

Look again at the paragraphs above and note that the words in boldface are common between the two paragraphs.  You see, the key skills from my prior job are now being used in my new career. The new image created by shifting the shapes in my own kaleidoscope turned out to be even more satisfying to me than the last.

My own journey is one of the reasons I am very effective and successful at working with others whose job has ended or who no longer find their job to be satisfying. In fact, this year The American Reporter named me one of the six “top personal branding experts to watch.”

 

 

Use Kaleidoscope Thinking for Yourself

To use kaleidoscope thinking, concentrate on identifying your skills. Start by examining and modifying your Skills inventory on your LinkedIn profile. We all have skills that we don’t enjoy using as well as skills we are passionate about using. When you identify a skill that you don’t enjoy using, just delete it from your list. Then look over your list again. The chances are that although what is left on your list are skills you enjoy using, they don’t fully capture all the value you can bring to a workplace. It’s time to add additional skills you enjoy using that are not currently represented on your Skills inventory. LinkedIn allows you to list 50 skills, and using all 50 slots is the best practice. You might find it helpful to do this exercise with a trusted advisor familiar with LinkedIn’s skills inventory.

When you’ve completed subtracting and adding items on your Skills inventory, identify your three most important skills and pin them in the top three positions of your inventory.

 

Expand Your Horizon

Now that you’re warmed up, think of places that need those skills. If doing a similar position for a competitor is not going to meet your needs, it is time to think expansively. Make yourself a list. Do any of these possibilities make you smile? If so, you’re ready to re-engineer your LinkedIn profile and other job search collateral to target those right-for-you opportunities.

Job transitions are difficult. Please remember that the world of work still needs your skills and you are worthy. And, if you could use some help along the way, I’m here.

 

About Carol Kaemmerer

Named one of six top branding experts in 2022 by The American Reporter, I’ve helped countless C-level clients over the past ten years to use LinkedIn to frame conversations, impress customers, and introduce themselves before their first conversation takes place.

Contact me through my website https://carolkaemmerer.com for:

  • Executive one-on-one assistance with your online brand
  • Professional speaking engagements on personal brand and LinkedIn
  • An autographed copy of my book, LinkedIn for the Savvy Executive-2ndEdition
  • My self-paced, online course
  • To receive my articles in your email mailbox monthly

 

My award-winning book, LinkedIn for the Savvy Executive-2nd Edition received BookAuthority’s “Best LinkedIn Books of All Time” award. It was named one of the “Top 100+ Best Business Books” by The C-Suite Network, and it is an International Book Awards winner. For your author-inscribed and signed book or for quantity discounts, order at: https://carolkaemmerer.com/books

 

 

Categories
Leadership Real Estate

Does Your LinkedIn Profile Inspire People to Do Business with You?

“All things being equal,

people will do business with,

and refer business to,

those people they know, like and trust.”

Bob Burg, author, Endless Referrals

 

You’ve heard this quotation many times, right? But do you take it seriously?

If a stranger reads your LinkedIn profile, will they begin to know, like, and trust you based on what is there? If not, why aren’t you taking advantage of this marvelous personal marketing tool for yourself? If your response is “because I’m not in sales,” think again. Even someone with no external customer interaction has customers within the company. Probably you, like most people, are seeking some sort of opportunity (e.g., an opportunity for advancement inside your company, opportunities for positions outside the company, a board appointment).

This month’s article shares ways you can sow the seeds of know, like, and trust in your LinkedIn profile so that people will be more likely to do business with, and refer business to YOU.

Your About Section

The 2,600-character (~5 paragraphs) About section showcases YOU. It is the perfect place for you to provide information that can build KNOW, LIKE, and TRUST. Approach this section with authenticity and a willingness to be transparent in telling your story. Give people a chance to know the real you – because everyone is more interesting (and likable) when they’re not hiding behind their job or their company’s services.

For this section to work well for you, plan what you want to say. For example, select three things you want to be known for and build your narrative around those. Or tell us about your purpose, passion, business principles, and how you lead.

Are there some questions that always come up from people after they’ve looked at your profile or resume? For example, if you have several years unaccounted for in your work history, rather than have people come to their own conclusions about the time period (e.g., you had a nervous breakdown, or you had an addiction problem, or whatever they can confabulate to account for that period), take control of your own narrative. Briefly explain the reason for the gap in your own way.

Before you write, work out your outline and what you intend each paragraph to accomplish for you. Use your outline to write your first draft. Read your narrative aloud and correct the verbiage where you stumble. Delete words and sentences that are expendable. Read aloud again; edit again. Getting this section to shine is important; it is worth the time it takes to accomplish that.

Profile sections that advance KNOW

In addition to the About section, you can help people feel that they KNOW you by making sure your profile is complete. By complete, I mean:

  • List your present and previous positions in your Experience section and describe your accomplishments in each position.
  • List your post-secondary education and degrees earned. (It is not necessary to include years of attendance or date of degree.) It is a nice touch to share some activities you participated in.
  • Add any optional sections that can help give people a rounded picture of who you are, including: Volunteer positions, Patents, Publications, Certifications, Awards and Honors, etc.

Profile sections that advance LIKE

Your About section will do the heavy lifting here, but visuals can also contribute to LIKE. Examples include:

  • A photo or graphic image behind your headshot – this is called the LinkedIn banner image.
  • A headshot that is a professional-quality image in which your eyes and mouth are smiling.
  • The optional Featured section that appears before your Activity section is a place where you can share photos, posts, and videos that tell your story visually.
  • You can also add photos and videos to your various positions.
  • Your Activity section that appears before your About section is populated by LinkedIn with your recent posts. This shows everyone how active you are on the LinkedIn platform and the kinds of things you add to the homepage feed. This section can either be an asset or a negative, depending on your level of engagement.

Profile sections that advance TRUST

Again, if you’ve written your About section well, it will go a long way toward establishing TRUST, but here are other sections that also provide “social proof:”

  • Recommendations have a huge positive impact – and a lack of recommendations can have the opposite impact.
  • Endorsements in your Skills section.
  • Education, Certifications, Patents, Publications, Honors and Awards.

A well-branded LinkedIn profile can frame your business conversations with KNOW, LIKE, and TRUST, helping your business transactions go more smoothly.

 

About Carol Kaemmerer: Named one of six top branding experts in 2022 by The American Reporter, I’ve helped countless C-level clients over the past ten years to use LinkedIn to frame conversations, impress customers, and introduce themselves before their first conversation takes place.

 

Contact me through my website https://carolkaemmerer.com for:

            • Executive one-on-one assistance with your online brand
            • Professional speaking engagements on personal brand and LinkedIn
            • An autographed copy of my book, LinkedIn for the Savvy Executive-2ndEdition
            • My self-paced, online course
            • To receive my articles in your email mailbox monthly

 

My award-winning book, LinkedIn for the Savvy Executive-2nd Edition received BookAuthority’s “Best LinkedIn Books of All Time” award, was named one of the “Top 100+ Best Business Books” by The C-Suite Network, and is an International Book Awards winner. For your author-inscribed and signed book or for quantity discounts, order at: https://carolkaemmerer.com/books