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Category: Growth

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Best Practices Entrepreneurship Human Resources Management Marketing Personal Development Women In Business

Networking with Confidence and Purpose (i.e. Why Networking Doesn’t Have to Suck)

I am constantly surprised by how often I’m working with clients and the issue of networking comes up. In all the coaching – and group training – I’ve done around this issue, I’ve noticed that, broadly, there are two kinds of people in the world: those who generally enjoy networking and those who loathe it. But there is one thing both groups have in common: most people don’t feel like they get true much out of the experience beyond a glass of wine or beer and a handful of business cards from people they’ll probably never see again.

One of the key reasons for this frustration is that most people fail to bring one thing into the networking event: a purpose.

When you attend a networking event, why do you go? Maybe you enjoy the social interaction, or you’re just following the conference schedule, or maybe a colleague dragged you along as a “wingman.” Ultimately, none of these approaches have an underlying purpose that would make networking valuable. So how can you make networking a useful and positive experience with actual ROI… and do it with comfort and confidence?

Networking with Purpose

A purpose should be specific, but can also be simple. For example, I might know that an HR exec I want to meet will be there, so my goal is to have two minutes of face time with her to be able to introduce myself in person, and get her to agree to setting up a follow-up conversation a few days later. Once I’ve accomplished that mission, everything else is gravy and I’ve networked with purpose.

If you don’t have something that laser-focused as your reason for going, here’s a simple rule of thumb: Networking is simply planting the seeds for a new relationship. It doesn’t have to result in an immediate financial transaction, but the purpose is to meet someone that you can then build a relationship with.

Ultimately, whether or not you become each other’s client is not the issue. The key is that you never know when there will be a reason for you to contact them – or for them to contact you. Maybe you’ll read an article that you think they’ll appreciate and you send them a link. Maybe you’ll look through their contact list on LinkedIn and see someone you’d like them to introduce you to. Or maybe they are chatting with someone else at another networking event a month later who just so happens to need your services, and they can make the introduction.

There’s a terrific book called The Go-Giver that epitomizes this perspective. It’s an easy read in parable form that you can skim in a weekend, and will clarify both how to do it and why.

Networking with Confidence

Interestingly enough, one of the biggest stumbling blocks people face is not why they should talk to someone, but simply the mechanics of how to start the conversation, much less how to sustain it.

First, it’s important to distinguish the difference between networking and small talk.
“Small talk” is simply a communication tool used to break the ice, and initiate conversation with someone new. It can be something as mundane as the weather or how slow the elevator is to a more organic offering like a compliment or asking a question about what you’re looking at on the buffet.

I’ve struck up great conversations with other women by saying, “Just wanted to tell you – I love your shoes!” With guys, tech is always an easy in-road: if he’s looking at his smartphone, try, “Hey, is that the new iPhone? What do you think, worth the upgrade?” Or, while in line at the bar, it’s an easy cause to talk about what someone drinking. “Arrogant Bastard Ale (or Cupcake Chardonnay)… that’s an interesting name! Any good?” Then it’s easy to segue with, “By the way, I’m Laura.”

Natural next-steps for the conversation include asking if it’s someone’s first time at a particular event or what prompted them to come, what they thought of the keynote speaker, what organization they’re with and what kind of work they do. It doesn’t have to be rocket science, so don’t over think it. It’s about finding common ground, and/or showing a genuine interest in knowing more about the person, and the above topics are easy and “safe” for any networking event.

Simply put, enter any networking event with purpose and the mindset of discovering some interesting new people who have the potential to create a mutually valuable relationship – of any sort. When you take this perspective, you’ll realize how valuable and easy networking can be, and you might even learn to enjoy yourself in the process!

Categories
Entrepreneurship Marketing Personal Development Women In Business

How to Position Yourself as The Go-To Expert in Your Niche Market

Accelerate Your Market Positioning to Gain More Credibility, More Clients and More Sales

Quickly accelerate your brand awareness and expertise by effectively marketing yourself as the go-to expert within your niche market or industry. Learn how to become recognized as the authority and stand out in a crowded marketplace.

During this inspiring presentation, you will learn how to expand your value, increase your fees, and multiply your income streams to create more sales and profits.

Learn How To:

  • Quickly accelerate your brand to become known as the go-to
    expert in your niche market.
  • Stand out, get noticed and gain more high-paying clients.
  • Dominate your competition.
  • Create multiple income streams around your expertise to dramatically increase your income.

Categories
Marketing Personal Development Technology

How Can CMOs Be Ready for Big Data?

Many will tell you that we are already in the age of Big Data, and maybe we are. But the truth is that whatever pile of data we have today will look puny in just a few short years. Big Data keeps getting bigger, so whether you think we have already arrived or Big Data is around the corner, how can CMOs be ready for what comes next?

It’s not that complicated, actually. The most important step any CMO can take is to move to a data-driven decision-making process. What that means is no more “golden gut.” What that means is that we don’t ask the CMO what to do–we ask the data what to do. It doesn’t matter whether the data we have now is big or medium-sized. The truth is that most companies do a crappy job with small data.

How would your job be different if every time someone asked you to decide something, you asked what the data shows? And if there is no data, you asked how we could get some? And if no one knows how to get the data, you ask what kind of experiment can we run to get the data?

For some CMOs, that’s very threatening. They believe that their job, like any good executive, is to make the tough decisions. And that’s true. But what if the toughest decision you will ever have to make is to give up your own personal control and seek the data to make the decisions?

Data-driven decision-making is a culture change. It says that instead of believing in our own opinions, that we will focus on our customers’ opinions. When we focus on data that tells us what our customers want, it’s amazing what geniuses we become.

It feels like data-driven marketing is a loss of control. But what we need to accept is that depending on our own opinions is the most out of control we can be. Each decision that we make personal might feel under control, but competing against companies that decide based on data will quickly make us extremely uncomfortable–because they are making better decisions than we are. And in just a few years, we won’t be making decisions based on data–we will be providing rules for computers to make decisions based on data. We’ll do that because people can’t decide fast enough.

Have you reconsidered your reliance on data for decisions? Moving to data-driven processes prepares you for the onslaught of data that is coming for all of us.

Categories
Best Practices Growth Human Resources Management Personal Development Women In Business

How to Engage Listeners With the Surprising Pause

Power Speaking Skills: Strategies to Engage Listeners With the “Surprising” Pause:

In this video, Maria demonstrates how to engage your business listeners with the power of the Surprising Pause and make your delivery truly compelling.

The Successful Speaker, Inc. video series provides speaking strategies that will help you enhance your credibility and leadership presence during meetings, sales presentations, conversations with senior management, networking events, and even by phone.

The video series addresses every aspect of successful speaking, including how to sound authoritative, speak with credibility, master active listening, and engage your listeners. The videos also provide speaking strategies rooted in theatrical performance, providing tips on how to build belief and captivate your business listeners.

The Successful Speaker, Inc. videos will help you get more YES’s whenever you speak for business. Learn how to enhance your credibility and speak with passion, persuasion, and pizzazz.

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Growth Leadership Operations Personal Development

Deliver the Kind of Customer Service That Would Make Radar Proud!

Do you remember the hit TV show M*A*S*H, which played from 1972 to 1983, and was based on the novel and movie by the same name? While you might consider the show a sitcom, many critics viewed it as a “dramedy,” instead of a comedy, because of its heavy dramatic setting, which was a medical unit during the Korean War. Sure, the show created a lot of laughs, but the message behind the show was very serious. But what does M*A*S*H have to do with customer service?

One of the characters of the show, Corporal Walter “Radar” O’Reilly, played by Gary Burghoff, actually was the customer service department for the M*A*S*H unit. Radar worked for Colonel Potter, who led the unit. It always led to laughs whenever Colonel Potter barked out a request for a file, only to have Radar walking into his office with that file, even before the Colonel had finished making his request. It was as though he could read his leader’s mind, or as his nickname indicates, as though he had radar.

This frequently-played humorous incident from the show reminded me of another incident – an interview I had recently with a potential employee who was applying to be my assistant here at Shepard Presentations. During the interview, I asked her, “What makes a good assistant?” She simply replied, “Radar O’Reilly.” When I asked her to explain this unexpected, brief answer, she said, “Oh, that’s the kind of assistant I want to be – knowing what you want before you even ask for it.”

I thought it was an excellent response. Whether you are assisting an executive or assisting a customer, one of the many attributes of someone who delivers outstanding customer service is the ability to anticipate a customer’s needs – like Radar, knowing what he or she wants even before they ask.

This doesn’t take E.S.P., Extra Sensory Perception, which is the ability to read minds. Instead, it takes what I call E.A.P., or Extra Awareness Perception, which is the ability to know more, because you are simply more aware and are paying closer attention than the average employee. That’s it. Just pay close attention to your customers, their behaviors, and their habits. When you begin to study your customers, and get to know them and their habits, you’ll be able to anticipate or predict, with uncanny accuracy, what they will ask for next – sometimes even before they know they need to ask.

So, as we think about Radar O’Reilly’s uncanny ability to anticipate Colonel Potter needs, see if you can also determine what your customers are going to ask for next. If you try it, you may find that your guess is more accurate than you think. Take the initiative and deliver a standard of customer service that would make Radar proud. The result will be … customer amazement!

Categories
Growth Management Skills

The Dirtiest Word In Business – Multitasking

There is one word in Corporate America that makes my blood boil. It’s not the typical clichés like synergy, think outside the box, right size, paradigm shift, or leverage. It’s a word used in job descriptions as a positive skill and one used as an excuse too many times to count for why someone is not listening during a meeting.

The word is “multitasking”! I hate this word more than any other word in business and in life for that matter. “Multitasking” is what society has decided means it’s OK to stop listening to those you are talking to. When did that become a skill to be proud of?

Keep reading if you feel that you or your team could be more productive, but you are not sure how. Let’s talk about why multitasking is not real, why it’s not an asset to your organization, and then examine what you can do about it so that you and your team are more productive and more effective.

“I’m sorry can you repeat yourself? I was multitasking,” was a phrase I would hear at least 5 times on each call with one particular client. As a consultant I politely said sure and repeated myself while in my head I was screaming, cussing, and thinking, “How rude are you to waste my time and everyone else’s time on this call by making us repeat ourselves because you have more important things to do. Well excuse me for interrupting your day with what I believe is your job.”

That’s an example I’ve experienced on phone calls, but it happens so often in conference rooms too. There is the one person sitting in the conference room with you and your team looking at their phone whether for text or email. They look up when someone says their name for the second time to blank stares of the people waiting for them to answer a question. They of course say, “I’m sorry, can you repeat that? I was multitasking,” and the person repeats the question.

If you are going into a meeting and you are not responsible for keeping the lights on or the network running there is really no reason to have your phone. I’ve heard the excuse, “Well, I have to look at my calendar so I know where my next meeting is.” Great, then look at it between meetings or write it down on a piece of paper like we used to. 99% of the time you don’t need your phone during the meeting. I believe there should be a no phone rule in all meetings and that goes for everyone in the room.

It seems that people have turned to technology for everything, but most business problems are really people problems. That means technology cannot always solve our problems and it is time to put the technology down and step away. It is time to get back to the human connection that built this country and economy. It is time to start communicating and respecting each other again and that cannot be done behind the screen of your phone, tablet, or laptop.

When people say they are multitasking, they are typically talking about doing two things like reading and listening or listening and writing at the same time. They make claims – to themselves and others – like, “Keep talking, I can listen while I type this report,” “I can be present on the conference call while reading the email that just came in,” “I can write this presentation while watching the news.” Can you really do those things simultaneously? The answer is that you cannot and there is a scientific reason why.

The reason you cannot do these things at the same time is because all those activities are being handled by the same part of the brain and your brain cannot do multiple things at the same time that are processed from the same place.

Yes, you can walk and talk, or read and walk on the treadmill, or listen to music and clean the kitchen at the same time. You can use different parts of your brain at the same time for those activities. But you cannot use the same part of your brain for multiple tasks at the same time.

It might feel like you are doing them at the same time, but in reality your brain is switching back and forth between the two tasks. One moment you are writing and the next you are listening and then back and forth. That means you are hearing half of what is being said and slowing down your thoughts around what you are writing or working on. You are most likely increasing your error rate while decreasing your effectiveness and productivity, neither of which are benefits to you or your organization. Don’t forget the fact that you are being rude in the process.

Did you know that on average people look at their phones nine times an hour and 110 times a day? That’s once every six to seven minutes! That is not my definition of productivity. If you stop what you are working on that frequently to look at your phone, how long does it take you to get back on track once you stop looking at your phone? If an employee is working on a project, how much is your company spending on them to check their phone when they could be working on the project, delivering it faster and for a lower cost? How about you? How much is it costing the company when you do the same thing, at your salary?

This is not just about work and meetings; it’s also about life and how we treat our family and friends. Nowadays, it’s commonplace for people to look at phones while at the dinner table; to hold their phone during a conversation indicating that something more important might show up in the form of a text, email, or call; or to read email while chatting on the phone. I am guilty of this, and I am working to do better. The first step is admitting that something needs to change and then observing our patterns so we can change the actions.

Start to take inventory every time you stop to look at your phone. When you think you are multitasking, what is it costing you and your company? What about the conference call that could take 20 minutes that ends up taking 40 minutes because people have to keep repeating themselves? How much focus and money are you actually losing to multitasking?

Every time you catch yourself saying “what?” to someone, check in with yourself to see what happened. Were you truly unable to hear or understand what they said, or were you not paying full attention? Become more self-aware of your own habit around multitasking.
Decide what kind of leader do you want to be and then be that leader. Be the change you want to see in your organization and then lead by example, walk the talk and create an organization of respect where everyone is more productive and more present. Only good things can happen if you chose to take this journey, so will join me in debunking the multi-tasking myth?

For more resources or to contact me please visit www.c-suiteresults.com

Categories
Leadership Marketing Skills

5 Reasons Every Business Owner Needs a Book

Are you wondering how to expand your business? Has a major segment of the market shifted away from buying your products or services? Are you questioning your marketing plan? There’s one simple answer you probably haven’t considered:

Write a book.

It’s true. This one thing—especially if it’s an actual printed book rather than a Kindle or eBook—has the power to grow your business beyond your expectations. You’ll experience a whole new world of opportunities simply by having your name on the cover of a book.

Authority

Imagine you’re at a conference or local networking group and you meet two CEOs who both specialize in business branding—something you know you need help with.

One CEO says all the right things. She’s been in business for years and worked with some top-notch business owners. She has great ideas for how she can help you solidify your branding and assist you with marketing.

The other has a similar history and story, with one added bonus: she’s just handed you a copy of her latest book. It’s a professionally printed, substantial publication that practically exudes confidence.

Which person do you think shows more authority in her field? The one with the book, of course. There really is nothing better when it comes to establishing your authority in any niche than having a book with your name on it.

At this point, I have written or coauthored more than 800 books, articles, online courses, chapters or case studies. This factor more than anything else helped people in my field get to know me.

Expertise

Why does a book speak so highly of you and establish your authority so well? Because it gives you a platform to show off your expertise. It’s like being invited to present on any topic you choose on the world’s largest stage.

Not only that, but your readers are a captive audience. They’re listening—in that moment—only to you. That’s a powerful position to be in, and one that gives you an opportunity to really show off your stuff.

Market Reach

No matter how many readers Google sends your way, no matter how much traffic your YouTube channel receives, nothing will ever compare to the number of potential readers Amazon and other online booksellers can bring your way.

Positioned correctly, your book can reach millions of new readers, and thousands of potential clients. Combine that with the expertise and authority we know comes with being a published author, and that’s a recipe for success that can’t be beat.

Better Than a Business Card

If you’ve ever been to a conference, you’ve no doubt collected a stack of business cards. You get home and toss them in a drawer, and six months later you throw them out, without ever having contacted the people who gave them to you.

But if one of those people handed you a book instead, what happened? You’ve likely read it (or at least leafed through it). You almost certainly didn’t throw it away. And you remember it—and the person who wrote it.

Press Opportunities

Turn on your television to any interview show, browse through Huffington Post, or listen to any of a number of popular podcasts or radio shows, and you’ll quickly see that most of the guest speakers and interviewees have written a book.

The fact is, interview shows depend on interesting, insightful guests to keep their audiences listening, and there’s no better applicant than an author. Writing a book will open up many, many opportunities for appearances that you may never have without your name on that cover.

Do you have to write a book to be successful? No. But there’s no denying the fact that a published author will find she has a much easier time growing her business than the business person who keeps putting it off until later.

Do you have a book in you? Contact me to discuss my editing and ghostwriting services. I’d love to see your book take shape.

Categories
Entrepreneurship Human Resources Management Marketing Skills Women In Business

Homage to the Master Storyteller

Nope, it’s not Steven Spielberg, or even Dr. Seuss. It’s Hans Rosling.

Never heard of him? After today, you’ll not only have heard of him, but you’ll wish you’d done so years ago.

The late, great Dr. Hans Rosling passed away on February 9, 2017. A professor of public health, he was the master of taking arguably mundane data – and lots of it – and one of the most boring forms of visual presentation – the graph – and transforming them into a mesmerizing story that made you forget you were learning.

So for anyone out there who uses the excuse that the information you have to share “isn’t all that exciting” to defend why their presentations are uninspiring, after reading this post, that excuse no longer exists.

See for yourself in this BBC video where he analyzes the life-expectancy-to-income ratio of 200 countries over 200 years… in about four minutes. As you watch, you’ll be amazed at not only how much he accomplished in those four minutes, but at how much you actually learned… not to mention how much you enjoyed the experience in the process.

The key lesson for our purposes here is something he states in the first few seconds of the video: “I know that having the data isn’t enough. I have to show it in ways people both enjoy and understand.”

Talk about a one-two punch; let’s face it, most people are satisfied if they can get people to understand their data. The idea of combining that with having the audience actually enjoy hearing about it… that seems almost as likely as finding a unicorn.

There is huge differentiator that most people fail to grasp: the amount of information you present in no way naturally correlates to the amount of information the audience absorbs. That part is 100% up to you to make the information both comprehendible and ideally interesting, so it’s not just that the audience can understand what you’re saying, but they actively want to understand it, and then ask for more.

That’s why Professor Rosling was the master. For most of us, we’ll claim that of course global public health is important to us on a general level, but it’s not something we’ll go out of our way to learn about. But from the moment he starts talking, we are practically compelled to keep watching, genuinely curious to see where he goes next.

So what’s the secret sauce to being this good?

I’ve worked with a lot of people in this area, and there are some really important commonalities regarding the challenges that they face, and where Professor Rosling excels. Let’s break down the ingredients into three categories: Visual, Verbal and Vocal.

First: Visual. This one’s easy. As the adage says, “A picture is worth 1000 words.” When graphs or other visual aids are easy to see and understand, the audience just “gets it,” allowing you to share more information much more efficiently. His body language also flows with the picture, and matches his level of enthusiasm as he speaks, which makes it all feel very natural, and draws you in.

Second: Verbal. He’s a globally-renowned expert, but he doesn’t try to prove this by using lots of technical terms or speaking over the viewers’ heads. He uses language everyone can understand, and breaks his points down into distinct sentences with a clear beginning and end. It’s not a rambling stream of consciousness as he figures out what he wants to say. He is crystal-clear on what each point needs to be, and he delivers them on a silver platter, one by one, making it easily digestible for the audience.

Third: Vocal. Without looking at his script, how can you tell where sentences (and points) start and end? Because you can hear it. At the end of his sentences, you can hear where there is a period or exclamation point based on the intonation changes in his voice: there is a low drop for periods, and the sentence or last word may rise in pitch until the very last second and then quickly fall to indicate excitement, i.e. the exclamation point. Where a phrase is not the end of a sentence, his pitch often goes up to indicate a comma, and then the rest of the sentence follows, culminating in the voice-drop. And at the end of his sentences, there is a brief pause, which allows you to process what he just said, and prepares you for the next nugget to come.

(For those of you who need to hear/see some examples of these vocal concepts and the ones that follow, check this short little video here.)

Intonation contrasts – otherwise known as tonality, i.e. where you put the high and low pitch points in your speech – have an additional value beyond implying punctuation and grammar: they are chiefly responsible for conveying interest. He “punches” important key words with higher pitch and draws them out a bit in a way that sounds more enthusiastic. It captures the audience’s interest, and even makes it easier for them to cognitively process the key points, aiding in comprehension.

Plus, the audience will feed off the speaker’s energy before they process what they heard. Dr. Rosling genuinely loves his subject, and his passion for it comes through with each fact he shares, and it’s contagious.

As a point of contrast, reflect back on actor Ben Stein’s most infamous character, the economics teacher in Ferris Bueller’s Day Off, who epitomized the world’s most boring teacher. While that was funny in the movie, the sad truth is that he more accurately reflects the typical speech style of people at your average office meeting or presentation than Professor Rosling.

The good news is that the typical standard of mediocrity in how people share data can be raised, and I challenge you to do it. While you may not have all the fancy computer graphics at your disposal, you can use these simple verbal, vocal and visual strategies to tell the story of your data rather than just plod through your statistics one by one.

Better yet, you can also use his software to bring your data to life if you so choose. At Dr. Rosling’s site, Gapminder.org, he gives it to you for free through open licensing, and even shows you how to use it.

So thanks, Dr. Rosling, for inspiring the world in two ways: with all that you have done in the world of public health, and for modeling how to make even the most “boring” data compelling through the art of storytelling.

********

Do you have questions or comments about the issues in today’s post, want to know how to apply them, or how to help others with them? If so, contact me at
laura@vocalimpactproductions.com or click here to schedule a 20-minute focus call to discuss them with me personally!