C-Suite Network™

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Entrepreneurship Management Personal Development

Water for the Weary – Why Every Business Needs Support from a Consultant

A few years ago, I overheard some of my colleagues discussing their weekend plans to volunteer at a marathon.  As I listened to the discussion I became intrigued because I was unfamiliar with this type of volunteerism and on the surface I didn’t understand why it was needed.  As the conversation developed my colleagues shared the challenges of long distance running; there was a consensus that support throughout the race—not just at the beginning and end– would make each runner more likely to complete the journey.

Having never participated in a marathon, I sought to understand.  I was compelled to ask the one question that came to my mind after hearing them deliberate, which was “Why do you need support throughout the race?”  The group looked at each other as if they were trying to decide who should take the question.  After a long awkward silence, I further developed the question.  “I mean, isn’t it your race to run?  I thought you spend months preparing for it…  Shouldn’t your adrenaline carry you through?”  My naivety was rooted in my disdain for long distance running.

I played football for more than 15 years and it seemed like every time the team did something wrong our coaches made us run long distances as punishment.   These folks were volunteering to run for hours without getting any admiration from most of their peers or the potential to make millions of dollars as a professional.  Finally, the strongest runner in the group looked at me and said, “We all need a cup of water on our journey.  It is helpful to know that someone understands what we are going through and can point us in the right direction when we are getting weary.”  I completely understood this concept, as it is the basis for my view of why only 2 out of every 10 businesses last more than 10 years.

Business owners and executives often become so busy fighting the fires of daily operations that they rarely spend time working on their business.  They get caught up in the whirlwind of right now instead of spending the necessary time looking at what is most important.  These decisions are often the catalyst for what causes the beginning of the end.  When is the last time you worked on a strategic plan or took the time to write out an updated plan for your business?

Leaders who have worked in large companies and experienced the impact consultants and coaches can deliver to their organization are often challenged to find the resources to cover the costs to engage many of those same coaches when they transfer to smaller companies or become entrepreneurs because they have other competing priorities.  For the group of owners who have never had a positive consulting or coaching experience, they often have a hard time understanding the value proposition because they may not understand how to use coaching services, or they aren’t aware of how these services can improve business.

We find this to be most common for enterprises that generate revenues between $750,000 and $5MM annually.  This is where organizations begin to have formal policies and decision making is distributed to more than the top one or two people within the organization.  Because of these dynamics, we see this as a time where development of strong leadership and a focus on having a healthy culture are essential to the ongoing growth and success of the company.  While many owners believe they can handle these issues, the reality is very few are equipped to operate the business daily and handle the strategic functions concurrently. Consultants and coaches can offer invaluable support to them and other top leaders of an organization as they run through the woods and the stretches of roads where no one else is standing with signs or cheering.  This specially skilled group of people point you in the right direction when you are at a crossroads and unsure of which direction to go, or to offer you a cup of water to replenish some of the nutrients you lost since you left the starting blocks.

Unfortunately, most business owners ignore these opportunities for support thinking they can run the marathon on their own.  This choice often results in them condemning their organizations to stagnation, regression or failure.  The costs of the external support may be far more attractive than the loss of business, dollars, and efficiency often experienced when handled completely internally.

If you have ever found yourself stuck in a rut, you likely did not notice that your behaviors or thinking possibly stagnated your productivity.  You repeated past successful behaviors and awaited a positive outcome, only to be disappointed.  You may wonder how you got there, and how to make an effective change. Remember the struggles you faced in making that change; you implemented new behaviors and processes and performed them daily with little to no immediate evidence that your efforts were successful.  During this period, you constantly sought feedback as proof that others noticed. In business, top leaders rarely have that luxury because they feel isolated by their staff and clients during change. This doesn’t negate the need it only amplifies the importance of having someone to help keep you on track to your new future state.  The question I have for you is who is there to offer you a cup of water when you are weary?

Myers Development Group, LLC assists companies with their business needs.  Our organization is committed to delivering results and not just being busy with activities.  Our team offers business strategy and organizational development to small businesses who are looking for that competitive advantage.

Organizational Development

  • Leadership Development
  • Executive Coaching and Career Coaching
  • Process improvement initiatives
  • Cultural Assessment and Alignment

Business Strategy

  • Support writing proposals, and participate in client presentation
  • Support existing client relationship management, create new client lists and initiate contact
  • Cultivate relationships with strategic partners
  • Perform gap assessments between client needs and internal resources
  • Review existing contracts and facilitate creation of additional tasks orders being awarded
  • Support strategic planning sessions with market research and analysis
  • Lead strategic internal projects for office managers and executives
Categories
Growth Personal Development

Five things you MUST GIVE to succeed in business and life

It is said that people do business with who they know, like and trust. Earning a place in the minds of those you hope to serve requires establishing credibility. You must remove the fear they hold onto that prevents them from taking the leap with you. To receive their business, you must first give. 

“The meaning of life is to find your gift. The purpose of life is to give it away.” 

Pablo Picasso

Today we are living in times of great concern and uncertainty. An ominous need to protect ourselves is coupled with a requirement to protect others. Scarcity rules the day and a hoarder’s mentality can seep in. It is true that giving has profound effects, and today it is as important as ever, to lead with service and have confidence that the universe will fill that space you open up by doing so. Here are some practical and simple ways to give and earn credibility so you can be known, liked and trusted:

Give your WORD

In life and business we are only as good as the commitments we make. Before your take on any project, be sure you can deliver, in its entirety. If you say you are going to do something, do it. Giving this to others allows them to trust working with you or to be in a relationship with you. Give this to yourself and you will not make promises you break. By always living by your word you will be very clear what you are willing to commit to.

Give your ATTENTION

Be present and on time. When you schedule a meeting, a phone call, or anything…be there on time. Respect that others have their own valuable work and life too. You do not have the right to strip them of their time. They have blocked this for you, so keep the schedule you set. Once you engage, stay focused on the person online, on the phone or across the table from you. Show you care, that you are a partner and you will be able to gain insight to how you can help or support. 

Five things you MUST GIVE to succeed in business and lifeGive your SERVICE

Serve others whenever you can. Once you meet someone, invest the time needed to learn how you might be able to help serve them with their challenges or opportunities. Serving doesn’t place you in a subservient role; it elevates you to a valued and trusted resource. Improving the lives or circumstances of others is a key characteristic of great leaders. 

Give your ENERGY

Direct your energy to the task at hand or person you are serving, and do not give less than that. If you find you cannot focus your energy on that one thing, or that client or relationship for the time needed, then maybe you aren’t working in the right role, with the right people or in the right relationships. We give energy when we are passionate and motivated. Learn what this is for you and you always have the energy to give. 

Five things you MUST GIVE to succeed in business and lifeGive your HEART

Be honest with others about your intention and be courageous to be vulnerable in your exchanges. Share WHY things are important to you about your work, about your life. Reflect your passion and emotion in a way you hope to receive. People you want to work with and who you want in your life will respect and appreciate this. Those who don’t won’t be deserving of your gift. 

 

Mike Skrypnek

CEO & Founder

Grow Get Give Coaching

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Categories
Growth Health and Wellness Human Resources Leadership

SelfCare for HealthCare®; The Best Way to Improve the Quality of HealthCare and Reduce Costs

In these challenging times, healthcare leaders struggle with work compression, doing the same amount of work in fewer hours. Nurses and healthcare leaders are experiencing stress, burnout, and health issues at ever-increasing rates. The Covid-19 pandemic has increased the physical and fiscal strain on hospitals and healthcare organizations and companies. They expect their staff to deliver comprehensive, compassionate patient care to improve outcomes, satisfaction and engagement scores, and reimbursements. Yet, wise leaders know that caregivers cannot meet those expectations if they are physically, mentally, or spiritually exhausted.

With increasing demands on time, energy, and resources, health care professionals are experiencing burnout at increasingly higher rates, and staff turnover continues to rise. Burnout leads to lower levels of staff engagement, patient experience, and productivity, and an increased risk of workplace accidents. Lower levels of staff engagement are linked with lower-quality patient care, including safety. Burnout also limits a providers’ empathy, a crucial component of effective person-centered care. (1) Yet barely one-third (35%) of U.S. hospital workers said that current wellness programs encourage a healthier lifestyle. (2)

As leaders work long hours, tirelessly meeting the needs of their staff, they frequently neglect their own. To be fortified to manage effectively, we must nurture our own bodies, minds, and spirits every day.

The need for these practices is evidenced in the following table, identifying symptoms of stress and compassion fatigue:

Symptoms of Stress and Compassion Fatigue
PHYSICAL

Appetite changes

Headaches

Fatigue

Poor sleeping

Frequent illnesses

Digestive problems

Pounding heart

Teeth grinding

Rash

Restlessness

Foot-tapping

Finger drumming

Nail biting

Smoking

Increased alcohol intake

 

 

MENTAL

Forgetfulness

Poor concentration

Dull senses

Lethargy

Boredom

Low productivity

Negative attitude

Anxiety

The “blues”

Mood swings

Anger

Bad dreams

Irritability

Crying spells

Nervous laughter

Loss of loving feeling

 

SPIRITUAL

Emptiness

Loss of meaning

Doubt

Martyrdom

Loss of direction

Cynicism

Apathy

Abandonment

Worry

Isolation

Distrust

“No one cares”

 

 

 

 

 

Copyright LeAnn Thieman, SelfCare for HealthCare ® 2012 Permission granted

Numerous studies suggest that work-related stress fuels burnout and job dissatisfaction among healthcare professionals. (3)

Drawing from my decades of work with healthcare leaders, I offer easily implemented tools for restorative self-care. This article will share strategies for balance of body, mind, and spirit, offering self-care for healthcare.

Physical Balance (Body)

Diet

We would never deprive nutrition or fluids to someone we care for, yet we often unconsciously rob ourselves. Keeping a dietary log for a week alerts us to our current eating patterns and allows us to change our diets accordingly.

Although evidence proves the importance of drinking 5-6 glasses of water a day, we too rarely consume that quantity. Seventy-five percent of Americans are chronically dehydrated, causing daytime fatigue, memory impairment, difficulty focusing, headaches, nausea, and poor metabolism. (4)

To get the recommended amount of water daily, fill a water container to consume throughout the day. Think about fluid balance, just as we do for patients. Applying what we know about fluid input and output for patients to our own bodies seems simple, but it is often ignored or under prioritized by us due to workload, inattentiveness, and even our own beliefs about self-sacrifice.

Sleep

Healthcare givers and leaders are becoming more and more sleep-deprived, yet studies prove the human body requires 7-9 hours of sleep in a twenty-four-hour period. (5)

Adequate sleep is important for mental focus, reaction time, attitude, learning, memory, decision-making, prioritizing, accuracy, conflict resolution, and communication, all key qualities healthcare givers need to deliver safe, compassionate patient care. Geiger-Brown & Trinkoff, who studied the impact of 12-hour shifts, reported that nurses sleep only 5.5 hours on average between 12-hour tours, even though a minimum of 7 hours is recommended for full engagement. (6)

Insufficient sleep has been associated with cognitive problems, reduced job performance, decreased motivation, and increased safety risks. Several studies have shown that failure to get adequate sleep contributes to medical errors. (7)

When sleep is inadequate, health deteriorates, resulting in lowered glucose tolerance, impaired thyroid function, fatigue, increased heart rate, decreased strength, increased blood pressure, stomach and bowel problems, pain, depleted immune systems, and increased fatty deposits. Sleep problems contribute to obesity, and obesity contributes to sleep problems. (8)

In today’s world of 24/7 connectedness, new issues have emerged that lure people away from sleep. Television, computers, and electronic devices have shifted from the family room and office into the bedroom, encouraging people to watch one more late-night show, or respond to another text or two. In my experience, many healthcare leaders report checking email after midnight in fear of missing something and feeling compelled to respond immediately.

Adequate sleep is an investment in our wellbeing. It’s a choice. Turn off technology, turn off the electricity, and get the recommended 7-9 hours of slumber.

Exercise

In our over-scheduled lives, it’s often challenging to set aside time for exercise. Yet research is showing that we don’t necessarily need a personal trainer or gym membership. A study of 334,161 European men and women showed that as little as 20 minutes of brisk walking a day could prevent us from dying prematurely. (9)

Exercise not only lowers the risk of heart attacks, diabetes, bone cancer, osteoporosis, arthritis, backaches, high blood pressure, depression, and stress, (10) but it releases endorphins in our brains and increases happiness too.

Be creative in finding ways to incorporate exercise into your daily activities. Park in the farthest corner of the parking lot. Make time to take the stairs. Have walking meetings. Take advantage of the exercise opportunities your employer provides.

Mental Balance (Mind)

Most self-care programs focus on nurturing our bodies with less attention to our minds and spirits, yet our physical wellbeing is dependent on our mental wellbeing.

Eighteen percent of nurses, twice the rate of the general adult U.S. population, have elevated depression symptoms. (11)  Suicide rates of physicians exceeds the national average. To care for our minds, it’s crucial to take time throughout the day for mental rest.  One of the best and easiest tools is simply breathing.

Breathing and Relaxation

Deep relaxation breathing is one of the most effective mental balance tools. This breathing technique relieves stress and tension and releases endorphins.

As a childbirth educator for thirteen years, I taught moms to breathe slowly, deeply, and easily to reduce stress and pain in labor. The same principles apply as we “labor” through life.

When laboring women get too stressed, they experience increased adrenaline, which shuts down the release of oxytocin and delays the delivery. Too much adrenaline results in longer harder labors for moms…and for us. Breathing and relaxing decreases adrenaline output and allows all our organs and body parts to work at their best.

For three minutes, several times a day, during stressful times or otherwise, breathe slowly in through your nose 1-2-3-4, then out through your mouth 1-2-3-4, repeatedly.

We schedule so many activities into our days, we must also schedule relaxation. Close your door. Take a break. Breathe deeply, and relax.

Laughter

A proverb that says, “Laughter is good medicine, but a broken spirit dries the bones.”  Sometimes the demands of working in healthcare can nearly dry our bones.

I’ve been privileged to read thousands of true stories from healthcare givers when I authored three editions of the Chicken Soup for the Soul for Nurses series. Time and time again they shared how laughter helped them through their toughest times.

Humor is one of the most effective selfcare strategies. Laughter lowers blood pressure and heart rate, improves lung capacity, massages internal organs, increases memory and alertness, reduces pain, improves digestion, and lowers the stress hormones. (12)

Loma Linda University proved that laughter decreases the stress hormones, epinephrine, norepinephrine, and cortisol and improves immune function (13) Laughter has also been proven to reduce pain. (14) It offers psychological benefits, brings us into the moment, helps us transcend our problems, connects us closer to people, and helps us think more clearly.

Even smiling releases endorphins and serotonin, which boosts our immune systems and lowers blood pressure. (15)

Add humor to every agenda. Create laughter bulletin boards at work. Bring joy to your workplace.

Positive Thinking

There is tremendous power in positive thinking. Dr. Norman Vincent Peale wrote a book by that title (16) proving that we get what we expect in life. We bring to fruition our thoughts and visualization. We see this in our workplaces every day. Negative thinkers have negative contagious behaviors, resulting in negative outcomes.

It’s said that the average person has forty-thousand thoughts per day, of which 80% are negative. Every time we have a negative thought, our brains releases negative chemicals that make our bodies feel bad. When we combine positive thinking with positive visualization, remarkable changes occur.

Our bodies and minds don’t distinguish the difference between visualization and experience; they react as if both are real. Most of us have awoken from nightmares, sweating, our hearts racing. Although the scary event didn’t happen physically, our bodies responded as though it had. This phenomenon can work to our benefit, too. Recall your most successful moment and live it out again, visualizing it with all five senses. You can reclaim the same feelings again as your body releases the same chemicals as when you experienced it.

The growing field of psychoneuroimmunology proves that our brains can literally be “rewired” with positive thinking. Some neurological connections are strengthened while others are replaced. New thoughts and images stimulate new pathways and, when constantly repeated, have a great impact on behavior.

Our minds are like computers; we have sovereign control over the input.

Write a list of your personal positive affirmations. Create a vision board with words and pictures of things you want to achieve… personal goals, career plans, family desires, things to nurture your mind, body, and spirit. Post these where you can see them… and achieve them, improving your health, happiness, and workplace.

Forgiveness

After my presentations, audience members whisper two things to me consistently. “Thank you for talking about faith,” and, “Thank you for teaching the power of forgiveness.”

Forgiveness seems to be a universal chord in the hearts of people. There is an innate hunger to let go of the suffering and to learn how to release it.

We waste a lot of our energy, our health, and even our lives when we fail to forgive. People who won’t forgive have more illnesses, lower immune system function, and increased heart disease. (17) Those suffering from chronic low back pain found that anger, affective pain, and sensory pain were all lower after forgiving. (18)

A widely accepted definition of forgiveness is to pardon, to release from further punishment. Ourselves included.

The first step in healing is to forgive ourselves, for any past mistakes, indiscretions, or regretted decisions. What we did then was based on who we were and what we knew then. It’s not who we are today.

Next, we must forgive somebody else, no matter how horrific the offense. Refusing to forgive doesn’t hurt the offender, it only hurts us. Why would we give someone who wounded us so deeply the power to continue to harm us with sleepless nights, upset stomachs, high blood pressure, and headaches? We must forgive them, whether we think they deserve it or not, we do.

Forgiveness is an empowering choice. So, starting today, besides yourself, who are you going to forgive?

Spiritual Balance (Spirit)

Creating a spiritual balance is as crucial as mental and physical. Most medical schools today are tapping into ancient theories of holistic medicine, a healing of mind, body, and spirit. The American Medical Association requires medical schools to teach students to inquire about a patient’s religion. Ninety-percent have courses on spirituality and health. No wonder; 92% of patients say that spirituality is important in their coping and healing. (19)

Studies describing the association between prayer, faith, spirituality, and medicine are increasing. (20) Yet a study examining healthcare leaders’ perception of competence in providing spiritual care showed that while communication had the most favorable perception, improving the quality of spiritual care had the least favorable. (21)

In delivering care, healthcare leaders must recognize the importance of spirituality in the lives of patients, families, and loved ones, as well as in their own lives. All undergo tremendous stress and suffering. Spirituality offers a way to understand suffering and to cope with illness. By addressing spiritual issues of patients, loved ones, and ourselves, we can create more holistic and compassionate systems of care.

To nurture our patients’ spiritual health, we must first nurture our own. Polls estimate that over 92% of Americans believe in God. (22) If you are among that majority, I encourage you to be in touch with the Higher Power you believe in every day. Even if it is just for 15 minutes, take time for prayer, meditation, or reflection. So often we choose a way of life that best suits our bodies; let’s create one that also nurtures our spirits.

Summary

Selfcare is no longer a “soft” skill, but a culture shift, critical for transforming patient care and outcomes today. Hospitals that have implemented the year-long Selfcare for HealthCare® program have noted not only a 13% increase in retention, but 16% decrease in sick days, a 20% increase in engagement, 39% decrease in those considering leaving their positions, and 42% increase in agreeing their leadership cares about them.

A recent scientific research study with the Social Science Department at the University of Northern Colorado provides the evidence-based impact of Self-care for Healthcare. A partial list of those findings include: (the complete report available on request)

  • A main finding that emerged from the pre- and post-test evaluation was a positive shift in workplace engagement
  • A higher growth in resiliency and positivity.
  • A positive impact on participants, specifically with identifying stress, building healthy habits, creating resiliency and positivity
  • Identifying stress and creating healthy habits had the highest amount of positive growth.
  • Participants agreed 13% more that they would recommend this organization as a good place to work, post-test.
  • Participants agreed 14% more that their organization has a healthy workplace culture, post-test.
  • Participants agreed 14% more that their organization has a healthy workplace culture, post-test.
  • Participants were 11% more satisfied with the balance between my work and home life.

Evidence of the importance of caring for mind, body, and spirit was proven in a descriptive study exploring the self-care practices of healthcare leaders in a rural hospital setting. In the findings, the most prevalent self-care practices were humor, laughter, music, spirituality, prayer, healthy nutrition, walking, and healthy sleep habits. (23)

The duty of healthcare leaders is to be proactive, rather than reactive, to the stress they are facing. There are clear links between staff wellbeing and the three dimensions of service quality: patient safety, patient experience, and the effectiveness of patient care. When staff support services were proactive and prioritized, staff health, wellbeing, and performance were enhanced, patient care improved, staff retention was higher, and sickness absence was lower. Leaders are fundamental to creating a workplace climate that enhances staff wellbeing and delivers quality patient care. (24)

When staff participate together in wellness programs, engagement increases. Employees who feel they are personally cared for by their organization and that managers have higher levels of commitment, are more conscious about responsibilities, have greater involvement in the organization, and are more innovative. (25)

Every 1 percent increase in hospital employee engagement correlates with a 0.33-point increase in the facility’s Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS) overall hospital rating. HCAHPS scores lead to a boost or reduction in a hospital’s Medicare reimbursement and can sway patients’ decisions in selecting a provider.

Also, a 1 percent increase in hospital employee engagement is tied to a 0.41-point increase in inpatient safety grades. Engaged employees are three times as likely as disengaged employees to earn top performance marks. Disengaged staff are twice as likely to leave their organization within 12 months of an engagement survey. (26)

Clearly, self-care is the best way to improve the quality of healthcare and reduce costs, by caring for healthcare workers, their patients…and ourselves.

As leaders, we are always role modeling. By nurturing our own bodies, minds, and spirits we will create cultures of caring for ourselves and those we lead and serve.

                                                                                                                     # # #

LeAnn Thieman, LPN, CSP, CPAE is author of the Chicken Soup for the Soul for Nurses series and President and Founder of SelfCare for HealthCare, Fort Collins, CO. She can be reached at LeAnn@LeAnnThieman.com.

Categories
Growth Health and Wellness

How to Cope in Your “War Zones”

There were 100 little babies laying three and four to a cardboard box, strapped in the belly of a gutted cargo jet. It was 1975, Saigon was falling to the Communists, and I was accidentally caught up in the Vietnam Orphan Airlift.

A stressful situation. If you don’t have coping skills, you learn them fast!

As our plane took off, I was haunted with an image of three days before when I had stood on the runway and watched as the first planeload of orphans crashed after takeoff, killing half of the adults and children board. I clutched our newly adopted baby boy to my chest. Would this plane be blown out of the sky too? I trembled so hard I could barely hold our son. To cope, I started slow, deep easy breathing…the kind I’d learned from our Lamaze classes several years before. The same breathing I’d used to bring our daughters into our family, I was using to bring our son.

Since then I’ve learned over and over that those child-birthing techniques are not just for women and not just for labor, but they are life skills. Breathing, relaxation, positive thinking and visualization are imperative for coping with the challenges in the “war zones” of our lives.

Breathing

In our ever-busy, often chaotic daily lives it’s important to take time every day for mental breaks. Slow deep breathing is one of the best and most effective tools for mental rest, relaxation, and focus, but it is so simple we often discount it. Rhythmic breathing relieves stress and tension and releases endorphins in our brains, our bodies’ own pain medications. Stress raises adrenaline levels in all of us, putting us into the “fight or flight mode.”

This ancient survival mechanism is leftover from when cavemen were chased by wild beasts. In this mode, our bodies send all the energy and circulation to the organs needed at that moment and take energy away from those not needed for survival then. That’s why our hearts, like the caveman’s, beat so fast and our breathing is rapid when we get scared. We need a heartbeat and breathing to run and survive. What we don’t need is a bladder. This explains why kindergarteners wet their pants on stage. They are so nervous up there, singing their songs that their little hearts and lungs are working overtime to help them survive. Think of the last time you were really nervous and afraid. Did you have to go to the bathroom?

Breathing and relaxing decrease adrenaline output and allow our organs and body parts to work at their best and “save” us.

Controlled breathing is one of the easiest ways to improve mental and physical health. Slow, deep, and consistent respirations have been proven effective in treating migraines, irritable bowel syndrome, anxiety disorders, and pain.

Rhythmic breathing is easy. Breathe slowly, from your abdomen, in through your nose to the count of 4, then out through your mouth to the count of four. In-2-3-4; out-2-3-4. As you breathe in, think the words “I am” and as you breathe out think, “relaxed.” Continue for several minutes, getting slower and deeper with each breath. It works.

When I was en route to Vietnam, the national officers of our organization met me at the airport with $10,000 to smuggle into Vietnam!  So with the most expensive padded bra in world history, I headed through customs. An angry-looking Vietnamese guard with a gun barked at me, and I feared he’d take one look at my chest and know this was not an act of God! Trembling with fright, I knew I’d give myself away. So I started that deep breathing– in, $1,000, $2,000, $3000, out $4000…! I relaxed and made my way safely through customs.

Relaxation

We are only as relaxed as our hands and our faces. You can’t relax if you’re making a fist…or clenching your teeth… or the steering wheel. You schedule so many activities into your days, yet seldom schedule relaxation. Still, you must allocate at least fifteen minutes every day for relaxation, meditation, or prayer.

Ideally, you should set up a “relaxation” place at home, where you can listen to guided relaxation exercises or soothing music while doing slow, rhythmic breathing. Involving all five senses is best, perhaps by lighting a scented candle or gliding in a rocker. Once you’ve mastered this relaxation technique, you can utilize it in your break room, office, the ballpark, or bed.

Positive Thinking

I am an absolute believer in the power of positive thinking. You get what you expect from life. When you expect positive things, you act accordingly and get positive results in return. When expect success you usually succeed; when you expect failure, you usually fail. When you expect health, you make healthy choices; when you expect illness, you are often sick.

Henry Ford said, “If you think you can or you think you can’t, you’re right.”

The average person has forty thousand thoughts per day, of which 80% are negative. Every time you have a negative thought, your brain releases negative chemicals that make your body feel bad. Think about the last time you were upset. How did your body feel? Did your heart rate increase, your jaw clench, your breathing quicken? Now, imagine one of your happiest times. When you do so, your brain releases chemicals that make your body feel good. You’ll notice a slower heartbeat, deeper easier breathing, and relaxed muscles.

Your brain can literally be “rewired” with positive thinking. Some neurological connections are strengthened while others are replaced. New thoughts and images stimulate new pathways in the brain and, when constantly repeated, have a great impact on behavior. For example, if you constantly think, “I’m so annoyed with my leadership team and I can never get all this work done,” and think of all the irritating things they do, you are strengthening those neurological connections. Those thoughts and images become a part of your strong belief system, and that affects your mood, behavior, relationship, and work. But if you change your mental engineering by using positive thoughts and images, soon your brain will be rewired, and your thoughts, images, actions, and productivity will change. The more you repeat, “I love my leadership and my job!” the greater the neurological impact.

You can take positive thinking one step farther by incorporating Positive Imaging. Positive visualization is a powerful and mysterious force in human nature that’s capable of bringing about dramatic improvement in our lives. Einstein said, “Imagination is more powerful than knowledge.”

Cancer patients say they have less nausea and vomiting when visualizing a serene white beach of Maui, cascading waterfalls, peaceful sunsets. But it seems that can work in reverse. One cancer patient saw her doctor in the grocery store and it brought back such intense images of nausea with her chemo, she threw up on his shoes!

Make a list of positive statements and repeat them multiple times a day. Here a few ideas to get you started:

Positive Affirmations

I am relaxed and centered.

I love life.

I lovingly care for my body, mind, and spirit.

I am living my priorities every day.

I am happy and blissful just being alive.

I am vibrantly healthy and radiantly beautiful.

I am strong.

I have enough time, energy, wisdom, and money to accomplish my desires.

I love doing my work, and I’m richly rewarded, creatively, and financially.

The light of God within me is producing perfect results.

I always communicate truthfully, clearly, effectively, and lovingly.

I bring joy and laughter to all I do.

I invest my time wisely on what’s really important.

My relationship with__________ is growing happier and more fulfilling every day

Breathing, relaxation, positive thinking, and positive visualization work. It’s unlikely that you’ll ever be asked to rescue babies in cardboard boxes in a war-torn country, but your efforts and stressors are sometimes as great. Remember to breathe, relax, and think positive as you navigate your “war zones.”

Categories
Growth Personal Development

Do You Have These 7 Powerful Success-Building Characteristics?

Many successful people have similar personality traits. If you don’t have these seven, start cultivating them now.

Successful people have many of the same characteristics in common. The following are seven characteristics that highly successful people have that are critical in both business and life.

The disrupter mindset Successful people passionately seek out opportunities for change or ways to disrupt their industry altogether. So, learn how to break the rules to stand out in your industry. Always look for the chance to profit from change and/or an innovative way to adjust how business is done so you can stand out and succeed. Don’t get me wrong — you need to start with a useful idea. But when you think you have one, don’t hold back. Take the core concept and turn up the disruption dial to the highest volume.

For example, Sean and Thora Dowdell are the owners and founders of Club Tattoo, a chain of tattoo studios in Arizona and Nevada. They turned the tattoo business model on its head by avoiding the unapproachable atmosphere of typical tattoo parlors. Instead, they took a high-end, modern, customer service-focused approach to the studios and retail stores, which brought the tattoo business into the mainstream and built a multimillion-dollar business for them in the process.

2. A vision for opportunity

Successful people seek out opportunities everywhere. But finding good business opportunities isn’t going to mean anything if you can’t recognize them. Recognizing good opportunities takes talent — you have to know what to look for and you need to be able to envision the future of that opportunity.

Understanding the type of opportunity you’re looking for and having a few goals in mind is crucial and will help determine which factors make it a good opportunity for you. The first step is to remain on high alert to spot opportunities while remaining ruthlessly disciplined about limiting the number of projects you pursue. Go after a tightly controlled portfolio of opportunities in different stages of business development. Link your strategy with your choice of projects rather than diluting your efforts in many areas. Make quick decisions instead of over-analyzing new ideas, and execute a plan of action.

3. Shared belief system

Successful people build a great support team. One characteristic of a strong supportive team is a shared belief in the same set of values, which helps create a bond so the team works and supports one another. Shared values serve to connect team members at a core level, and this, in turn, serves to validate and strengthen their support for you as their leader. Their support continues to level up your success.

Begin to engage the energies of everyone inside and outside your organization in the pursuit of good opportunities. Successful people create and sustain powerful networks and business relationships rather than go it alone. You know how to best leverage the wisdom of experts and other resources to help achieve your goals. Business associates and joint venture partnerships can help move you miles ahead of your competitors.

Common business sense Successful people have good common business sense and are always looking for ways to continue educating themselves. Developing good business sense is about continually seeking to understand the ever-changing business environment. It’s not a skill you can learn from a book. It’s something you acquire through hands-on experience and trial and error, but it can also be fostered through the wisdom of others. Brainstorming with seasoned business professionals can give you insight into how successful people with good business sense think and make decisions.

5. Motivation to learn

Successful people continue to learn throughout their lives with great enthusiasm and motivation. When you learn more about your business and successfully implement the strategies you discover, you become enthusiastic about learning even more.

Successful people become sponges to absorb anything that can help take their business to the next level. It’s almost as if they can’t get enough! Call them engaged, devoted, enthusiastic, or even obsessed — successful people believe in their mission so much that it’s contagious to everyone around them, who marvel at their commitment and dedication. This energy can fuel you to remain focused on your mission and help you persist through difficulties.

6. Ability to adapt

Successful people keep moving forward and adapt as needed. They’ve learned to change and reinvent their business often as the world and their industry change around them. If you fail to adapt, you’ll simply get left behind.

To keep growing, you must continuously think of ways to improve. Allow time in your busy schedule to learn new things and come up with new ideas. Successful people remain in constant motion by investing in learning because they’re eager to pursue knowledge. They understand the world is always changing, so they need to adapt to avoid getting stuck in a rut. Successful people keep moving forward and reinvent themselves when required.

7. Observant communicators

Successful people are observant communicators who pay close attention to how other people react. Communication is an activity, skill, and art that incorporates lessons across a wide spectrum of human knowledge.

One of the most likable characteristics of successful people is how observant they are. They give their full, undivided attention to others. Those who’ve mastered this are great communicators who go far in business. 

Successful people learn this skill by being more self-aware. Being observant requires practice to perfect.

These seven key characteristics will move you forward every day, keeping you in constant pursuit of a creative purpose that inspires you. You’re more likely to get three to 10 times more accomplished in a day than the average person because you’ll stay focused on what empowers you the most.

Categories
Growth Personal Development

PR & Marketing Secrets for a Successful Book Launch

The 7 Absolute Musts to Boost Book Sales

Finally! You finished your book and it is ready to publish! You’ve spent months – possibly even years – perfecting this literary masterpiece and now that the hard work is over, it’s time to sit back and let the royalties roll in…

If only it were that simple.   

Whether you decided to self-publish or if you chose the traditional route, if you launch your book without a marketing plan, the truth is FAR fewer people will read it. With over 4000 books published each day in a growing crowd of competition, it takes careful planning and an action-oriented marketing strategy to get your book the attention it deserves. Even if your publishing company has its own marketing department, remember, no one will fight for your book as much as you will.

So now that the launch date is set (or almost set) what do you need to do?

Google provides an overwhelming list of book launch to-dos, but our team of book marketing experts whittled it down to the 7 ABSOLUTE MUSTS for a successful book launch. The following advice shows both self and traditionally published authors how to stand out from the crowd and get more eyes on their book.

1. Create a Launch & Marketing Plan:

Your launch plan is a blueprint to your entire book launch. It outlines what you need to do, when you need to do it, and the resources, people, and tools you will need to get it all done. A successful book launch begins with a marketing plan. (Luckily for you, the following list is everything you need for your marketing plan.)

2. Create a Media Kit:

When a journalist or reviewer asks about your book, you need to be prepared. The purpose of a media kit is to grab the attention of journalists and producers and make them want to write a review, article, or do an interview with you. The media kit should be a one-stop shop with all the information needed to get this done.  

The basic information you should include in your media kit is:

  • Contact Information: Your name, email address, phone number.

 

  • Book Facts: Website, release date, retail price, purchasing information.

 

  • Book Details & Author Info: Brief author bio, and a short book description or synopsis. (Remember, brevity is key. Your bio and the book synopsis should only be a few sentences each.)

 

  • Attention Grabbers: This is where you can get creative and really sell your book!  Why do people want to read it? Does it fill a void or respond to a current trend or need? Perhaps you want to include a bulleted list of interview talking points, or a few article headlines or pitch ideas. At the very least, include a few sentences describing the main reason to buy.

 

  • Reviews / Awards: What are people saying about your book? Has it won any awards or gotten positive feedback? The media should know! The review doesn’t have to come from a famous critic or top news outlet – but if you have one, that’s great! –  A positive Amazon or Facebook review works perfectly.

 

  • Images: One or two high resolution photos of the book cover and one author headshot.

 

  • Media Release/ Press Release: Almost all of the above items can be included in a media release or press release. A press release is formal in tone. It is written like a news story and includes information that is more factual than promotional. Even if you are not sending it out on the official wire (through a service like PRweb), there are specific style and formatting guidelines you should follow to ensure journalists can read your information quickly and easily. In contrast, Media releases are less formal and more visually appealing. They can be sent via email to media contacts and in our experience, these are the best way to get interviews and print placements.

There are a variety of different ways to organize the above information in a media kit.  Some authors make giant media kits filled with every document, pdf, and picture related to the book. Others include only the nitty gritty. We recommend organizing the information into 2 PDFs (one fact sheet and one media release) and several images.

3. Get your Social Media in Order:

You likely already have a personal profile on Facebook, but creating a public author page is also important. This tip might sound obvious, but because we see so many authors make this mistake, the case for public profiles had to be included in this list. So here it is:

In general, public pages have better tools for advertising and promotions and they have more capabilities and plug-ins which will give your fans (or anyone who views your page) a better experience. Pages give you the ability to add “call-to-action” or “buy-now” buttons, review pages, landing pages, and so much more. They provide in-depth statistics and insights into your fans’ behaviors so you can better target ads.

In addition to just looking more professional, Facebook pages are optimized so that people can find you more easily (and since many people today use Facebook like a search engine, this is important.)

4. Website and/or Sales Page:

You don’t need to be an internet wiz or spend a fortune hiring HTML coders, but a good landing page is crucial for book sales. Your website should include a compelling description of the book, photos, reviews, and information about you as the author. Above all, it should contain all purchasing information and links with a clear “call-to-action” to buy.

5. Get Book Reviews:

Reviews aren’t just important, they are vital. Reviews give books greater visibility and a greater chance of getting found by more readers. They provide social proof that your book is worth buying. Your reviews will go in your media kit, on Amazon, on your website, and more. You’ve probably received ringing endorsements from your friends and family – (and if you haven’t, or if you haven’t gotten them in writing, what are you waiting for?!)

Remember, the more people that read your book, the more reviews you will get. Send advanced copies of the book to everyone in your close network and ask them to review on Amazon, Facebook, or other social platforms. Even a positive feedback sent via email is great for your arsonal of endorsements.

Amazon and Facebook reviews are great. What’s even better? Reviews from trusted news sites or medias authorities. To get your book reviewed or featured by established media outlets, send advance copies of your book and media kit to book critics, bloggers, and review sites. If you don’t have access to a media list or database like Cision, you will have to do some Google research to find the right person to speak with. Also, be sure to include a personalized note explaining who you are and why you think they would be interested in your book.   

6. Get the Word Out – Media Attention:

Media attention is the best way to boost sales and get the word out about your book. Doing author interviews (radio, podcast, tv), writing a newspaper opinion piece, or getting quoted in a magazine will give you more credibility and social proof than anything else.

A compelling media pitch is key to landing these placements. Your pitch should outline why your story would be a great fit for their show (or magazine, news site, etc) and what their audience would gain from what you have to say. Remember, unless you are reaching out to the media with an explicit request for them to review the book, your pitch can’t sell the book too hard. (Pitches that are too promotional get sent to the sales department to buy ad space.)  Instead, your pitch should sell you and your message and they should be customized to fit to the outlet/contact that you’re pitching.

Once you have a killer pitch, make a media list of who to send it to (include outlets on both the local and national level.) Again, if you don’t have access to a media list or database like Cision you will have to do some Google research to find the right person to speak with (usually a journalist, editor or producer.)

7. Recruit a Launch Team:

When launching a book there is so much that needs to be done. The above list includes only the most important items and even this list is overwhelming! That’s why you need a launch team. Whether they are hired help or volunteers, your launch team will help you pull everything together (from soliciting reviews, booking interviews or media appearances, scheduling bookstore events, organizing the launch party, and promoting on social media…even just hearing you vent.) Recruit a few close friends and/or hire a professional to ensure things run smoothly and you make the most out of your big day.  Remember, behind every successful author is a great support team.

Have marketing questions?  Want to strategize? Need to vent?

Farrow Communications has got your back.

Call us at 866-949-6868 or click HERE to schedule a free strategy session.

Categories
Best Practices Economics Entrepreneurship Management Personal Development Women In Business

Conscious Capitalism…Is It Possible?

Headline Speaker | Independent Leadership Advisor to the UN | Expert to 150 C-Suite Advisors | Inc Mag Top100 Speaker

After a presidential year, where candidates get to speak about what they stand for it’s become clear that the people are sick and tired of politics as usual. I think you’d agree that there is a flagrant mistrust of those in power. Much of that mistrust comes out of the belief that those in power don’t care about the other 99%.

The system at the very least seems to have been perverted. In my conversations with other leaders we often speak about whether the system can recover and be repaired, or do we need a brand new system.

Expansive Question:

As leaders we are all aware that there is a clear backlash on the “1%”… Without debating whether that is right or wrong, just or unjust…

The question I would like to put forward to you is this: Do you believe that we could now choose to lead from a place of “Conscious Capitalism”? If so, (or not) what would that look like to you, specifically in the context of leadership?

I trust that you found this question valuable, if so, feel free to send this to your friends. I eagerly anticipate your feedback and comments.

Please share, like and comment below!

I created the Authentic Leadership Matrix after a lot of experience and research. One of the questions I’m asked often is what authentic leadership is and how do we define it. As a result, I created the matrix. It splits what leadership is into five separate categories. So, that you can take a clear look at how you perform in each of the five main areas that are required for you to become a world class authentic leader. The process takes you through each category simply with yes or no questions.http://matrix.fullmontyleadership.com/

With gratitude, Dõv Baron

I also write for Entrepreneur.com:

Is There Life After Success(ion)?

Why 47 Percent of Your Best People Are Ready to Leave — and What You Can Do About It

The 11 Questions Emotionally Intelligent Leaders Ask Themselves

Why Being a Self-Aware Leader Is Not Enough
Unlocking ‘the 4 Cs’ to Create a Fiercely Loyal Corporate Culture

“In 2015, Dov Baron was cited by Inc Magazine as one of the Top 100 Leadership Speaker to book for your next conference! He speaks internationally and is The Leading Authority on Next-Gen Authentic Leadership and creating a Culture of Fiercely Loyal Leaders. FullMontyLeadership.com

Dov on Twitter | Dov on Facebook | Dov on Youtube

P.S. To get your hands on Dov Baron’s new book “Fiercely Loyal” How High Performing Companies Develop and Retain Top Talent, go take a look here http://fiercelyloyalbook.com and get your FREE: How to instantly bond any team infographic”

To contact: Dov Baron International, and Authentic Paragon Alliance INC. Contact Authentic Paragon Alliance at +1 778 397 7717 http://FullMontyLeadership.com