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Advice Leadership Marketing

3 Ways Fractional CMOs Can Empower Marketing Teams

In today’s competitive business landscape, effective marketing plays a pivotal role in the success of any organization. However, not all companies have the resources or need for a full-time Chief Marketing Officer (CMO). This is where fractional CMOs come into the picture. Fractional CMOs, also known as part-time or interim CMOs, offer a unique solution by empowering internal marketing teams, fostering skill development, and building long-term marketing capabilities within organizations. In this article, we will explore the concept of fractional CMOs and delve into how they can transform marketing teams into dynamic, agile, and growth-oriented units.

What is a Fractional CMO?

A fractional CMO is an experienced marketing executive who works with an organization on a part-time or contract basis, providing strategic guidance, expertise, and leadership. These professionals bring a wealth of industry knowledge and a broad perspective gained from working with various companies. Unlike traditional consultants, fractional CMOs actively collaborate with internal marketing teams, embedding themselves in the organization’s culture, and focusing on building internal capacity.

1. Empowering Marketing Teams

One of the key advantages of fractional CMOs is their ability to empower internal marketing teams. By working closely with existing team members, fractional CMOs foster a collaborative environment that encourages skill development and knowledge sharing. They provide guidance on marketing strategies, tactics, and execution, ensuring that the team is aligned with the organization’s overall goals.

Fractional CMOs bring fresh perspectives and innovative ideas to the table, challenging the status quo and encouraging creative thinking within the team. Their expertise and industry insights help teams stay up-to-date with the latest marketing trends and best practices. This collaborative approach not only enhances the capabilities of the marketing team but also boosts their confidence and motivation, leading to improved performance.

2. Fostering Skill Development

Fractional CMOs act as mentors and coaches to internal marketing teams, fostering skill development at both individual and team levels. They identify gaps in knowledge or expertise and provide targeted training to bridge those gaps. Through ongoing guidance and feedback, fractional CMOs help team members refine their skills, expand their knowledge base, and enhance their overall marketing acumen.

Moreover, fractional CMOs transfer their industry knowledge and best practices to the team, ensuring that the organization benefits from their expertise long after their engagement concludes. This knowledge transfer creates a lasting impact and equips the team with the tools and capabilities needed to tackle future marketing challenges independently.

3. Building Long-term Marketing Capabilities

Fractional CMOs not only strengthen the marketing team’s skills but also focus on building long-term marketing capabilities within the organization. They work collaboratively with senior management and other departments to align marketing strategies with the overall business objectives. This holistic approach ensures that marketing efforts are integrated into the organization’s larger vision, fostering sustainable growth.

Additionally, fractional CMOs assist in establishing scalable processes, frameworks, and systems that enable the marketing team to operate efficiently. They help implement measurement metrics, track key performance indicators (KPIs), and analyze data to make data-driven decisions. By setting up these systems and imparting their strategic thinking, fractional CMOs create a solid foundation for the marketing team to thrive in the long run.

Wrap-Up

Fractional CMOs have emerged as a powerful solution for organizations seeking to strengthen their marketing capabilities without the need for a full-time CMO. By working closely with internal marketing teams, fractional CMOs empower team members, foster skill development, and build long-term marketing capabilities. They bring industry expertise, fresh perspectives, and collaborative approaches that transform marketing teams into agile, growth-oriented units.

The role of fractional CMOs extends beyond providing strategic guidance; they actively invest in the development of internal talent, ensuring that the organization continues to thrive in the ever-evolving marketing landscape. By leveraging the strengths of fractional CMOs, organizations can position themselves for long-term success and create a culture of continuous learning and innovation within their marketing teams.

Categories
Advice Skills

Navigating College Expenses: 5 Tax Traps to Conquer for Financial Success

Navigating College Expenses: 5 Tax Traps to Conquer for Financial Success

Congratulations! Your child is embarking on an exciting journey into higher education, but amidst the excitement, it’s crucial to be aware of the potential tax traps that can turn your college experience into a financial nightmare. In this gripping article, we’ll unveil five tax traps you need to avoid when your child goes to college, empowering you to conquer them and ensure a smooth and financially sound journey.

  1. Unemployment Woes: Beware of the unemployed child trap. If your child is without a job, they may be eligible for unemployment benefits, which could impact your tax liabilities. Understanding the implications and planning accordingly can help you navigate this potential pitfall and avoid unexpected tax burdens.
  2. Divorce Dilemmas: In cases of divorce, be vigilant about the tax responsibilities of the noncustodial parent. Ensure that the appropriate amount of tax is being paid by the noncustodial parent and that it is not deducted from your own income. By staying informed and proactive, you can safeguard your financial well-being during this transitional period.
  3. Forgiven Debt Fallout: Forgiveness may be a virtue, but forgiven debt can become a tax trap. Be aware that canceled or forgiven debt is considered taxable income. It’s crucial to understand the tax implications and plan accordingly to avoid any unexpected surprises come tax season.
  4. Prize Pitfalls: Did your child win a significant prize or scholarship? While it’s a cause for celebration, it’s important to accurately record the amount received. Prize winnings, including non-cash rewards, can be subject to taxation. By diligently tracking and reporting these amounts, you can stay in control of your tax obligations and prevent any unwelcome surprises.
  5. Social Security Safeguarding: If you receive social security benefits, it’s vital to understand how these payments may be affected when your child heads off to college. Certain criteria may impact the taxability of these benefits, and understanding the rules will help you navigate potential tax traps and optimize your financial situation.

Knowledge is power, and by staying informed about these tax traps, you can proactively conquer them and secure your financial success during your child’s college years. Seek guidance from tax professionals, stay organized with your records, and take advantage of available resources to maximize tax savings and minimize potential pitfalls.

Your child’s college journey should be a time of growth and discovery, not a source of financial stress. By avoiding these tax traps, you can focus on supporting your child’s educational pursuits while maintaining your financial well-being.

Don’t let tax traps derail your college experience. Arm yourself with knowledge, be proactive, and take control of your financial destiny. Together, let’s ensure a smooth and financially rewarding journey for you and your child as you embark on this exciting chapter of higher education.

For more Healthy Money Tips:

linktr.ee/healthymoneyhappylife

Kris@HealthyMoneyHappyLIfe.com

Phone (951) 926-4158

Categories
Advice Negotiations Wealth

Secure Your Future: 10 Compelling Reasons Why You Need a Prenuptial Agreement

Love is in the air, and you’re eagerly planning your journey to happily ever after. Amidst the excitement, it’s essential to have open conversations about protecting your individual assets and ensuring a secure future for both partners. In this captivating article, we’ll unveil ten compelling reasons why a prenuptial agreement is an absolute must-have, igniting a spark of inspiration and empowering you to make informed decisions for your relationship.

  1. Financial Clarity: A prenuptial agreement provides a clear roadmap for your financial future. It outlines how assets and debts will be divided, eliminating any ambiguity and potential disputes down the road. With financial clarity, you can focus on building a strong and harmonious partnership.
  2. Protect Individual Assets: Preserve your hard-earned assets by clearly defining what belongs to each spouse before entering into marriage. A prenuptial agreement safeguards your individual property and ensures its rightful ownership, promoting trust and harmony within your relationship.
  3. Plan for the Unexpected: Life is unpredictable, and a prenuptial agreement allows you to plan for unforeseen circumstances. It addresses potential scenarios such as disability, death, or changes in financial circumstances, providing peace of mind and a sense of security for both partners.
  4. Minimize Conflict: By setting clear guidelines in advance, a prenuptial agreement minimizes the potential for conflicts and lengthy legal battles in the event of a divorce. It promotes open communication and fair resolution, protecting the emotional well-being of both partners.
  5. Preserve Family Legacies: If you have family heirlooms, businesses, or inheritances, a prenuptial agreement ensures their preservation within your bloodline. It safeguards the legacy you wish to pass on to future generations, maintaining the integrity of your family’s heritage.
  6. Support Future Financial Goals: A prenuptial agreement enables you to outline financial goals and aspirations as a couple. It paves the way for joint investments, savings, and future planning, aligning your visions for a prosperous and fulfilling life together.
  7. Protect Against Debt: Don’t let financial burdens strain your relationship. A prenuptial agreement can shield you from your partner’s existing debts, ensuring that you both maintain financial independence and stability throughout your marriage.
  8. Save Time and Money: In the unfortunate event of a divorce, a prenuptial agreement streamlines the legal process, saving you valuable time, money, and emotional stress. By establishing clear guidelines beforehand, you can navigate the dissolution of your marriage more efficiently.
  9. Foster Trust and Open Communication: Discussing and creating a prenuptial agreement requires open and honest communication between partners. It fosters trust, respect, and understanding, setting a solid foundation for a healthy and transparent relationship.
  10. Embrace Empowerment: By proactively creating a prenuptial agreement, you take control of your financial future and empower yourself and your partner. It demonstrates a commitment to transparency, responsibility, and shared decision-making, fostering a strong and lasting bond.

A prenuptial agreement is not a sign of distrust or a prediction of failure—it is a tool for building a strong and secure foundation for your marriage. It allows you to celebrate love while also prioritizing financial well-being and personal growth.

So, why wait? Embrace the power of a prenuptial agreement and embark on your journey to a harmonious and prosperous union. By taking proactive steps today, you can safeguard your future and create a love story that thrives, both emotionally and financially.

Unlock the potential of your partnership. Discover the peace of mind that comes with financial security. It’s time to have the conversation, explore your options, and create a prenupt

For more Healthy Money Tips:

linktr.ee/healthymoneyhappylife

Kris@HealthyMoneyHappyLIfe.com

Phone (951) 926-4158

Categories
Advice Investing Wealth

Shield Your Finances from Illness: How to Thrive Despite Health Challenges

Father working using laptop and talking with son at home

Life is full of surprises, and unfortunately, some of those surprises can be unwelcome health issues that wreak havoc on your financial stability. When illness strikes, it’s not just your physical well-being that suffers; your financial life can also take a catastrophic hit. But fear not! In this empowering article, we will explore powerful strategies to keep the illness from becoming a financial catastrophe and ensure that you continue to thrive even in the face of health challenges.

  1. Prioritize Your Health: The old saying “prevention is better than cure” holds true when it comes to safeguarding your financial well-being. Take proactive steps to maintain good health by adopting a healthy lifestyle, exercising regularly, and prioritizing self-care.
  2. Build an Emergency Fund: Establishing an emergency fund is essential to cushion the financial impact of unexpected medical expenses. Set aside a portion of your income each month to create a financial safety net that can provide peace of mind during challenging times.
  3. Secure Health Insurance: Investing in comprehensive health insurance is a vital step in protecting your finances from the financial burdens of illness. Choose a plan that suits your needs and covers a wide range of medical services, ensuring you have access to quality care without depleting your savings.
  4. Plan for the Unexpected: No one can predict when illness will strike, so it’s crucial to have a contingency plan in place. Consider purchasing critical illness insurance or disability insurance to provide a financial cushion in case you are unable to work or face substantial medical expenses.
  5. Communicate with Your Healthcare Providers: Open and honest communication with your healthcare providers is key to managing your health and finances effectively. Discuss treatment options, costs, and potential alternatives to ensure you receive the care you need while also considering the financial implications.
  6. Research Assistance Programs: Many organizations and institutions offer financial assistance programs for individuals facing medical challenges. Explore these resources to alleviate the burden of medical expenses and receive the support you need.
  7. Seek Professional Financial Advice: When navigating the complexities of healthcare costs and insurance claims, consulting a financial advisor who specializes in healthcare finance can be invaluable. They can provide guidance on managing medical expenses, negotiating bills, and exploring financial assistance options.
  8. Embrace a Positive Mindset: Dealing with illness can be emotionally and mentally challenging, but maintaining a positive mindset is crucial. Surround yourself with a supportive network of family, friends, and professionals who uplift and inspire you during your journey toward better health and financial stability.

Remember, you have the power to overcome any obstacle, including the financial impact of illness. By taking proactive steps to protect your health, build a financial safety net, and seek assistance when needed, you can navigate the challenging terrain of illness without sacrificing your financial well-being.

Don’t let illness derail your financial life. Arm yourself with knowledge, resilience, and a proactive mindset. Start implementing these strategies today and take charge of your health and financial future. Together, let’s conquer the challenges and create a life of abundance and well-being, no matter what health surprises may come our way.

For more Healthy Money Tips:

linktr.ee/healthymoneyhappylife

Kris@HealthyMoneyHappyLIfe.com

Phone (951) 926-4158

Categories
Advice Investing Wealth

Unlock the Power of Roth-IRA: Your Path to Multi-Millionaire Status

Imagine a future where your hard-earned money not only grows steadily but multiplies exponentially, paving the way to a life of financial abundance. With Roth-IRA, this dream can become your reality. In this exciting and inspiring article, we will reveal the secrets to using your Roth-IRA to harness its remarkable potential for wealth creation. Get ready to embark on a journey towards becoming a multi-millionaire and securing your financial freedom.

  1. The Magic of Compound Interest: Roth-IRA offers an incredible opportunity for wealth accumulation through the power of compound interest. With an impressive average growth rate of 14%, your money can double in just four years. By reinvesting your earnings, you unlock the potential for exponential wealth growth over time.
  2. Invest Strategically: To maximize the potential of your Roth-IRA, it’s crucial to invest strategically. Conduct thorough research, seek guidance from financial experts, and identify promising investment opportunities. Whether it’s stocks, bonds, real estate, or other assets, make informed choices that align with your financial goals and risk tolerance.
  3. Take Advantage of Tax Benefits: One of the key advantages of a Roth-IRA is the tax benefits it offers. Contributions are made with after-tax dollars, meaning you won’t be taxed on withdrawals in the future. This tax-efficient structure allows your investments to grow unhindered, ensuring more substantial returns over time.
  4. Plan for the Long Term: Building wealth with a Roth-IRA requires a long-term perspective. Resist the temptation to make impulsive decisions based on short-term market fluctuations. Stay focused on your financial goals, maintain a diversified portfolio, and be patient. Remember, true wealth is accumulated over time.
  5. Maximize Contributions: To fast-track your journey to multi-millionaire status, aim to contribute the maximum allowable amount to your Roth-IRA each year. By consistently maximizing your contributions, you take full advantage of the growth potential and maximize the tax benefits associated with these accounts.
  6. Seek Professional Guidance: Navigating the complexities of wealth creation requires expertise. Consider consulting with a financial advisor who specializes in retirement planning and Roth-IRAs. They can help you develop a tailored investment strategy, optimize your contributions, and ensure you’re on track to achieve your financial goals.
  7. Embrace Financial Education: Empower yourself with knowledge about personal finance, investment strategies, and retirement planning. Educate yourself through books, podcasts, seminars, and online resources. The more you understand about managing your finances, the better equipped you’ll be to make informed decisions and capitalize on the potential of your Roth-IRA.
  8. Stay Disciplined and Stay the Course: Wealth creation is a journey that requires discipline and perseverance. Stay committed to your long-term financial plan and resist the temptation to deviate from it. Be proactive in monitoring your investments, adjusting your strategy as needed, and staying the course, even during times of market volatility.

With the remarkable potential of Roth-IRAs, you have the opportunity to transform your financial future and become a multi-millionaire. By harnessing the power of compound interest, strategic investing, and taking advantage of tax benefits, you can unlock the door to extraordinary wealth. Remember to plan for the long term, maximize your contributions, seek professional guidance, and continuously educate yourself. Embrace the journey towards financial freedom, and watch as your Roth-IRA propels you towards a life of abundance.

For more Healthy Money Tips:

linktr.ee/healthymoneyhappylife

Kris@HealthyMoneyHappyLIfe.com

Phone (951) 926-4158

 

Categories
Advice Wealth

Navigating the Rapids: How to Sail Smoothly Through Mid-Life Financial Challenges

Financial household debt economy accounting concept. Close up view hands of person calculating monthly expense and management investment and payment bill invoice.

Life is full of twists and turns, and sometimes unexpected financial storms can catch us off guard. While we can’t control all external factors, we can empower ourselves to navigate through mid-life financial challenges with resilience and preparedness. In this exciting and inspiring article, we will explore valuable strategies to help you avoid a mid-life financial crisis and steer your financial ship towards calmer waters.

  1. Embrace Mindful Spending: At the heart of financial stability lies mindful spending. Evaluate your expenses and identify areas where you can cut back without sacrificing your happiness. By being intentional with your purchases, you can control your cash flow and build a strong financial foundation.
  2. Supercharge Your Savings: Saving isn’t just about setting money aside; it’s a powerful tool for securing your future. Establish a savings plan and set aside a portion of your income regularly. Whether it’s for emergencies, retirement, or fulfilling your dreams, a robust savings account provides a safety net and empowers you to weather any financial storm.
  3. Invest for Growth: Money has the potential to grow if invested wisely. Explore investment options that align with your risk tolerance and financial goals. Seek the guidance of financial advisors and explore avenues such as stocks, real estate, or mutual funds. Investing strategically can safeguard your financial future and provide a cushion during challenging times.
  4. Diversify Your Income Streams: Relying solely on a single source of income can leave you vulnerable. Consider diversifying your income streams by exploring side businesses, freelance opportunities, or passive income sources. Multiple streams of income not only provide stability but also open up new avenues for financial growth and success.
  5. Prepare for the Unexpected: Life is unpredictable, and being prepared for the unexpected is essential. Build an emergency fund to cover unforeseen expenses and create a safety net in case of job loss or health emergencies. Having a financial cushion provides peace of mind and allows you to face any challenges with confidence.
  6. Seek Knowledge and Education: Financial literacy is a powerful tool in navigating the complex world of money. Educate yourself about personal finance, investment strategies, and wealth management. Take advantage of books, podcasts, and courses that can expand your knowledge and equip you with the skills to make informed financial decisions.
  7. Foster a Supportive Network: Surround yourself with like-minded individuals who prioritize financial stability and growth. Join financial communities, attend workshops, and engage in discussions with people who share similar goals. A supportive network can provide guidance, accountability, and valuable insights along your financial journey.
  8. Stay Flexible and Adapt: Financial challenges may arise unexpectedly, requiring you to adapt and adjust your strategies. Stay flexible in your approach and be willing to reassess your financial plan as circumstances change. Embrace resilience and view challenges as opportunities for growth and learning.

Mid-life financial challenges can be daunting, but with the right mindset and proactive strategies, you can sail through them successfully. By embracing mindful spending, savings, and investments, and diversifying your income, you can build a sturdy financial ship capable of withstanding any storm. Stay prepared, seek knowledge, and surround yourself with a supportive network. Remember, you have the power to shape your financial future and create a life of abundance and security.

For more Healthy Money Tips:

linktr.ee/healthymoneyhappylife

Kris@HealthyMoneyHappyLIfe.com

Phone (951) 926-4158

Categories
Advice Best Practices Skills

8 Empowering Ways to Achieve Financial Security and Embrace Freedom

Many share Financial security and freedom aspirations, but the path to achieving them can sometimes feel elusive. We all have different perspectives on what financial freedom truly means, but one thing is certain: it requires careful planning, smart choices, and a proactive mindset. In this inspiring article, we will explore eight empowering ways to ensure your financial security and unlock the doors to true freedom.

  1. Spend Less, Save More: The journey to financial security begins with a simple yet powerful principle: live below your means. By consciously managing your expenses and prioritizing savings, you can build a solid financial foundation that will support your goals and dreams.
  2. Embrace the Power of Insurance: Insurance is your safety net in times of unexpected challenges. Explore different insurance policies that align with your needs, such as life insurance, health insurance, and property insurance. These policies provide invaluable financial support when you need it most, bringing peace of mind and protecting your hard-earned assets.
  3. Invest in Your Health: Health is wealth, and taking care of your well-being is a vital component of financial security. Prioritize your physical and mental health by maintaining a balanced lifestyle, seeking preventive care, and building an emergency fund to cover medical expenses. By investing in your health, you’re safeguarding your future and ensuring a solid foundation for financial stability.
  4. Build Multiple Income Streams: Relying solely on a single source of income can be risky. Consider exploring additional avenues to diversify your income streams, such as starting a side business, investing in stocks or real estate, or pursuing passive income opportunities. Building multiple sources of income provides resilience and greater financial security.
  5. Educate Yourself: Knowledge is power, especially in the realm of personal finance. Take the time to educate yourself about financial management, investment strategies, and money-saving techniques. Equip yourself with the tools and understanding necessary to make informed decisions and seize growth opportunities.
  6. Set Clear Financial Goals: To achieve financial security, it’s essential to set clear and measurable goals. Define your short-term and long-term objectives, whether it’s paying off debt, saving for a down payment, or planning for retirement. Setting goals provides direction and motivates you to stay on track, even during challenging times.
  7. Prioritize Debt Management: Debt can weigh heavily on your path to financial freedom. Develop a comprehensive debt management plan that includes paying off high-interest debts first and consolidating or refinancing loans to reduce interest rates. By actively managing your debt, you’ll free up more resources to invest, save, and create a solid financial foundation.
  8. Seek Professional Guidance: Navigating the complexities of personal finance can be overwhelming. Consider seeking guidance from a financial advisor who can help you create a tailored financial plan, optimize your investments, and provide expert advice based on your unique circumstances and goals.

Achieving financial security and embracing true freedom is within your reach. By implementing these eight empowering strategies, you can take control of your financial future and unlock a world of possibilities. Remember, it’s never too late to start, and every step you take today will pave the way for a brighter tomorrow. Take charge of your financial journey and let your dreams soar.

For more Healthy Money Tips:

linktr.ee/healthymoneyhappylife

Kris@HealthyMoneyHappyLIfe.com

Phone (951) 926-4158

Categories
Advice Best Practices Management

New Delegation Strategies for Franchise Success

All successful business owners have to learn to delegate. But I would argue that delegation is especially critical for franchise owners who want to own more than one franchise location, and who would like to see all their franchises succeed and grow.

I would also argue that many franchise owners have an especially difficult time learning to delegate to others. Many tend to fall into a pattern like this . . .

An owner starts by buying one franchise, and works extra hard to make it successful. That owner learns that in order to succeed, it is necessary to stay on top of every detail of running the business. That owner can have a very difficult time transitioning from being the owner of just one location to being the owner of several or many. And similar difficulties can emerge even in one location if it starts to grow.

One supervisor cannot be hands-on in multiple locations, or in one location when it reaches a certain size. At a certain point, the owner has to hire competent employees, trust them, and delegate responsibility and work to them.

That poses a contradiction for many owners, because the same style of supervision that brought success earlier on has to be left behind.

Steps to More Successful Delegation

First, have a clear vision and expectation of the roles you are hiring for. Perhaps you’re hiring a person whose job will be to open up new locations. Or perhaps you’re hiring a person whose job will be to hire and help you staff up – in other words, to be your HR manager. Or maybe you’re hiring someone who will be a retail and sales manager. To succeed, you need to hire people who have the experience, aptitude and skills to handle the specific tasks you need done. You can then delegate those tasks to them and loosen your control over many details. You can then stop micromanaging and start to concentrate on bigger issues of expanding your business.

As the expression says, you can stop working in your business and start working on your business.

Second, hire people who can be delegated to. Does their experience indicate that they have been in the past, and that they are open to input and suggestions? During interviews and screening, do they demonstrate the kind of a cooperative, personable and enthusiastic attitude that tells you they will be open to being delegated to?

Third, hire people who understand and communicate well. You can get a sense of this in interviews. When you explain a current challenge or set of expectations, is the candidate quick to understand and grasp the essence of what you are saying? Is he or she able to listen well and to ask questions until a solid level of understanding is achieved? Pay attention to this issue. Hiring managers and then having to explain things repetitively to them is a frustration that can convince you that it is necessary to micromanage. And that is something to avoid.

Fourth, provide excellent training in the critically important skills the job will require. Often, franchise owners like to hire managers and other employees who have lots of prior, applicable experience. Those owners expect that a new employee’s previous experience will take the place of training – in essence, that the employee will arrive on the job “pre-trained.” There may be some truth in that. However, it is always more effective to carefully define the skills your new hires should have, develop metrics to measure them, and to train those abilities.

And Think about Relatability

As you meet with possible hires, ask yourself, “Is this someone I can relate to . . . someone I can see working with closely in the years ahead?”

One way to increase the likelihood of productive, long relationships is to consider offering very promising employees an opportunity to work their way toward limited partnerships in your franchise.

Evan Hackel, Entrepreneur, Author, Speaker, Podcaster

As author, speaker and entrepreneur, Evan Hackel has been instrumental in launching more than 20 businesses and has managed a portfolio of brands with systemwide sales of more than $5 billion. He is the creator of Ingaged Leadership, is author of the book Ingaging Leadership Meets the Younger Generation and is a thought leader in the fields of leadership and success.

Evan is the CEO of Ingage Consulting, Delta Payment Systems, and an advisor to Tortal Training. Reach Evan at ehackel@ingage.net, 781-820 7609 or visit www.evanhackelspeaks.com

 

Categories
Advice Best Practices Human Resources

How to Make Your Event More Diverse and Inclusive

Event planners must pay attention to a whole host of components when planning events where attendees will spend valuable time and money. However, one crucial aspect that planners sometimes gloss over or overlook entirely is ensuring that events champion diversity and inclusion. Adding a woman, person of color, and/or LBGTQ individual to your speaker panel is important, but not enough. The following tips can help make your events more appealing, diverse, and inclusive.

1. Choose diverse speakers.

Long gone should be the days when event speakers are primarily white, male, heterosexual, and non-disabled. Companies that make this mistake might end up on blogs, news, and social media sites such as Tumblr’s “All Male Panels” account. Avoiding “manels” (all-male panels, especially all-white ones) is an important way to add diversity. However, as noted earlier, simply adding a female, LGBTQ or BIPOC (Black, Indigenous, and People Of Color) speaker can come across as insincere unless they and their expertise are centered and the event as a whole “walks the walk” of diversity and inclusion.

If you want to prioritize a diverse group of speakers and don’t know where to begin, send out a call on Twitter or LinkedIn asking for speaker recommendations and review members of trade associations relevant to your event’s industry. You can also review the history of speakers and inclusion efforts at events such as SaaStr, which openly commits to inclusivity. And don’t forget to prioritize diversity among your emcees, moderators, entertainers, and announcers as well as panelists and speakers.

2. Work with minority- and women-owned vendors.

Events typically involve hiring multiple vendors, including caterers, florists, signage companies, audiovisual production teams, experiential marketing agencies, entertainment, service personnel, and transportation. If you’re required to use your event venue’s in-house staff during your event, look for opportunities to hire minority and women-owned vendors for other needs. A helpful place to find minority- and women-owned businesses is the Chamber of Commerce in your event city. You can also search the Small Business Administration’s Federally Certified Women and Minority-Owned Business Directory, filtering your results by industry or state. LinkedIn is another place to connect with women and minority business leaders.

3. Prioritize accessibility.

Fortunately, the American Disabilities Act requires public facilities to include accessible restrooms, ramps, elevators, and other features that make attendance easier for those with disabilities. While it might seem tempting to host an event in a privately owned or historical venue, you must ensure these basic needs are met. Forcing an attendee or speaker in a wheelchair to use a service elevator because it’s the only accessible one, for example, won’t feel very inclusive. Aspects you might not consider, like narrow doorways, uneven pavement, curbs, loose gravel walkways, background music, flashing lights, and low lighting can impede people with disabilities. In addition, attendees with disabilities may need other services or accommodations such as transportation, more spacing between chairs and tables, accessible event website and registration process, closed captioning, assistive listening devices, braille-printed materials, allowance of service animals, and/or sign language interpreters.

Provide opportunities for attendees to share their accessibility needs ahead of time and make sure there will be personnel on-site trained to assist people with disabilities. Finally, educate your team and anyone interacting with attendees with disabilities so they use appropriate terminology. For example, it’s no longer considered polite to refer to someone as “handicapped.” Instead, use “a person with a disability.” The National Disability Authority offers a helpful list of appropriate terminology.

4. Get diverse with your food offerings.

Instead of serving typical “event food” such as continental breakfasts, sandwiches/wraps, and standard buffet items, consider offering ethnic foods. Caribbean, African, Latin American, and Asian foods are loaded with savory flavors. Food trucks are all the rage these days, so hiring a lineup of diverse food trucks (often owned and run by BIPOC individuals) is an effortless way to offer attendees a variety of hip, authentic foods while also fulfilling tip no. 2. Check out Roaming Hunger or your local city site to book food trucks.

Make vegans and vegetarians feel more welcome by serving more than garden salads or steamed vegetable dishes. Some attendees will have dietary needs that might include low-sodium, gluten-free, lactose-intolerant, and free of common allergens (nuts, peanuts, dairy, eggs, wheat, soy, and shellfish), so be sure to provide suitable options, and wherever possible, include ingredient lists. Last, be mindful of religious food restrictions, particularly during holidays, which may prevent attendees from eating certain meats and non-kosher or non-halal foods. On that note, choose an event date that doesn’t conflict with religious or cultural holidays. Do an online search for religious holidays to learn the dates of unfamiliar ones.

A few final tips

Attentive details can go a long way toward making people feel welcome and comfortable at an event. Here are some examples:

• One simple way to avoid discomfort over mispronounced names or misunderstood gender identity is to ask attendees to provide their pronouns and phonetic spellings of their names; then you can include these on nametags and online event profiles.

• If the venue does not have gender-neutral restrooms, create some by changing the signs on existing bathrooms and blocking off urinals.

• If you expect non-English speakers, make sure your event includes bilingual signage, materials, and presentations.

• Another thoughtful gesture to welcome neurodiversity is to provide cozy, quiet spaces where people feeling overwhelmed can relax and take a break.

• During your event-planning phase, ask people with disabilities or who are vulnerable to feeling marginalized what you can do to make the event more enjoyable.

• Finally, follow up with a post-event survey to learn how you can improve next time.

Don’t pursue the objective of an event that embraces diversity and inclusion simply to avoid negative publicity or attract more attendees — diverse and inclusive events often deliver more meaningful and beneficial experiences and outcomes. But more importantly, everyone attending an event, whether it’s a tradeshow, festival, convention, or expo, deserves to feel welcome.

Categories
Advice Human Resources Marketing

The Benefits of Having a Fractional CMO for Small Businesses

Small businesses operating in today’s highly competitive business landscape often encounter substantial obstacles when it comes to effectively marketing their products and services. With limited resources, tight budgets, and a lack of in-house marketing expertise, they face significant challenges in developing and executing successful marketing strategies. These obstacles can hinder their growth potential and prevent them from effectively reaching their target audience.

Amidst these challenges, small businesses can overcome barriers and access top-tier marketing guidance by hiring a fractional CMO. This experienced marketing professional works on a part-time or project basis, offering strategic insights, guidance, and execution expertise.

Unlike a full-time CMO, a fractional CMO allows small businesses to access the expertise of an experienced marketing leader without the high costs. This arrangement grants them high-level marketing knowledge, strategic thinking, and industry insights that drive growth and enhance their competitive position.

Engaging a fractional CMO allows small businesses to access valuable experience and specialized skills not found internally. This external expertise helps navigate marketing challenges, identify opportunities, and develop targeted strategies aligned with their goals.

In the following sections, we’ll explore the benefits of having a fractional CMO for small businesses. From cost-effectiveness to fresh perspectives and scalability, this arrangement has diverse advantages that transform marketing efforts. Let’s delve into the details and discover how a fractional CMO maximizes small businesses’ marketing potential.

Cost-Effectiveness

One of the primary benefits of a fractional CMO for small businesses is cost-effectiveness. Hiring a full-time CMO may be financially out of reach for many small businesses, but a fractional CMO offers a flexible and affordable solution. With a fractional CMO, small businesses only pay for the services they need, providing access to expert marketing guidance without the burden of a full-time executive salary and benefits package.

Expertise at Your Fingertips

Fractional CMOs bring a wealth of experience and expertise to the table. These highly skilled professionals have worked across various industries, mastering marketing principles and best practices. Engaging a fractional CMO grants small businesses access to seasoned professionals who understand their unique challenges. This expertise empowers them to develop comprehensive marketing plans, identify growth opportunities, and execute tailored strategies for their goals and target audience.

Fresh Perspectives and Innovative Strategies

Small businesses often struggle to break free from stagnant marketing approaches. A fractional CMO injects fresh perspectives and innovative strategies into the mix. These marketing experts provide an outside viewpoint, introducing new ideas, industry insights, and emerging trends that can revitalize a small business’s marketing efforts. With a fractional CMO, small businesses can stay ahead of the curve, adapt to changing market dynamics, and gain a competitive edge.

Scalability and Flexibility

As small businesses grow and evolve, their marketing needs change. Fractional CMOs offer scalability and flexibility to accommodate these shifting requirements. Whether it’s for short-term projects, seasonal campaigns, or ongoing strategic guidance, small businesses can tap into the expertise of a fractional CMO on demand. This scalability ensures that small businesses can access high-level marketing support when needed, without the constraints of long-term commitments or excessive costs.

Knowledge Transfer and Team Empowerment

Working with a fractional CMO goes beyond strategic guidance; it enables knowledge transfer and team empowerment. Fractional CMOs offer training, mentorship, and upskilling to enhance the capabilities and professional growth of the marketing team. This collaboration strengthens the organization, building a stronger marketing team and expanding in-house expertise.

Access to a Diverse Skill Set and Network

Fractional CMOs often come with a diverse skill set and a vast network of industry connections. This can be invaluable for small businesses looking to expand their reach and explore new opportunities. Fractional CMOs can harness their network to establish partnerships, secure media coverage, and connect with industry influencers. By accessing this network, small businesses can enhance brand visibility and unlock collaboration opportunities.

Strategic Planning and Data-Driven Insights

Fractional CMOs excel in strategic planning and data-driven decision-making. They can analyze market trends, conduct competitive research, and identify gaps and opportunities for small businesses. Fractional CMOs utilize data to develop tailored marketing strategies that resonate and drive meaningful results. This strategic approach ensures that small businesses make informed decisions and allocate their marketing

End Thoughts

Small businesses need to maximize their marketing potential to stand out and thrive. Hiring a fractional CMO offers small businesses expertise, strategic guidance, and fresh perspectives to navigate challenges and seize growth opportunities. The benefits are numerous, from cost-effectiveness and scalability to access to top-tier marketing talent. Small businesses can elevate their marketing efforts, enhance brand positioning, and achieve sustainable growth by leveraging the knowledge and experience of a fractional CMO.