C-Suite Network™

Branding Personal Development Skills

Elevate Your Executive Job Interviews: Mastering Personal Branding Strategies

In the competitive landscape of senior leadership roles, mastering the art of the job interview is crucial. Senior leaders, from VPs to C-Suite executives, need an approach that combines thorough research, self-discovery, and impeccable communication skills. In this article, we’ll explore six essential strategies that contribute to success. By delving into the company’s ethos, understanding your brand pillars, and perfecting your narrative, you can leave a lasting impression that aligns your skills with the organization’s needs.

Thorough Research:

Begin your interview preparation by delving into the company’s background, understanding its mission and values, and staying updated with recent news. Simultaneously, focus on researching the position you’re applying for, to understand its role in the company’s larger goals and strategies.

Self-Discovery and Personal Brand Pillars:

Identify your unique qualities and what sets you apart from others in your field. Pinpoint three key things you want to be known for and determine the search terms that best define your professional identity. Understanding your brand pillars forms the foundation of your narrative, both for interviews and your LinkedIn profile. The higher the position you aspire to, the more important your self-awareness will be to the interviewer, as leaders are also standard-bearers for the company.

Craft Your Narrative:

Develop an authentic personal narrative encompassing the successes and challenges you’ve overcome in your career. Articulate your achievements and how you’ve learned and grown from adversity. Be prepared to discuss failures openly, emphasizing the valuable lessons you’ve gained and your ability to adapt and improve.

Practice and Preparation:

Create a list of talking points and stories highlighting your achievements, emphasizing your abilities and strengths. Rehearse your responses to common interview questions, ensuring your answers are clear, confident, and concise. Authenticity is key; represent yourself genuinely, aligning your skills and experiences with the specific needs of the company you are interviewing with.

Active Listening and Probing Questions:

During the interview, demonstrate your curiosity and active listening skills. Inquire about the reason behind the position being open. Ask insightful questions about how success in the role will be evaluated, showcasing your commitment to delivering results and contributing meaningfully to the organization.

Express Genuine Interest and Gratitude:

Ask if there are any concerns the interviewer may have, displaying your openness to feedback and willingness to address potential issues. Express your genuine interest in the role, outlining specific ways you can contribute to the organization’s success. Finally, thank the interviewer in person and through a thoughtful follow-up email or handwritten note,.

As a senior leader, your journey to success depends on your ability to articulate your unique value proposition. Thorough research about the company and position, combined with deep self-discovery and a compelling narrative, form the foundation. Through active listening, insightful questions, and genuine expressions of interest, you bridge the gap between competence and connection. Mastering these techniques transforms interviews into opportunities to showcase not only your qualifications but also your fit within the company’s culture. Remember, an executive interview isn’t just an assessment; it’s a conversation where your story, skills, and aspirations shape the future, both for you and the organization you’re destined to lead.


If you are looking for personal branding and LinkedIn support, check out my website for the assistance that is right for you. My online course and award-winning book, LinkedIn for the Savvy Executive: Promote Your Brand with Authenticity, Tact and Power, 2nd Ed. are affordable for all. Senior leaders can benefit from my one-on-one executive brand coaching and done-for-you profiles.

Over the past decade, I’ve helped countless C-level and senior executive clients use LinkedIn to frame conversations, impress customers, and introduce themselves before their first conversation. The American Reporter has recognized me as one of the Top 6 Personal Branding Experts. Along the way, I wrote the award-winning book LinkedIn for the Savvy Executive-2nd Edition. It’s received BookAuthority’s Best LinkedIn Books of All Time award, gold status in two categories from International Book Awards, and was named one of the Top 100+ Best Business Books by The C-Suite Network.

Let me help you explore your brand pillars, build your brand story, and use this essential business tool effectively.

Do your due diligence through my website and LinkedIn profile. Then, contact me for a complimentary Executive Discover Call here.

Branding Networking

Influence-Magazine.Today -Featuring Tricia Benn

I am pleased to present an Influencer that has blazed a trail across a continent. Having grown up north of the border, no customs agent, border check-in, toll bridge or tunnel, or water barrier could contain, Tricia Benn is a colleague and friend, but a true inspiration to me and everyone in the C-Suite Network and beyond.


As the second issue of my new mag, I want to let readers know that the feedback to this periodical has been both encouraging and enlightening. Yes, in the enthusiasm of launching the inaugural issue with none other than my favorite of all time, US President Ronald Reagan, I may have overdone it a bit with the copy. It was easy for me to cover his life and presidency, as I was part of his Republican Presidential Task Force on Private Initiatives and the Inner Circle back in the day.


That doesn’t mean I am a died-in-the-wool Republican any longer. I must say I am a recovering political animal and try my best to steer clear of politics altogether. But because I am human, an eight-year veteran of the Air Force during the Vietnam Era, I get a bit frazzled when I see “stuff” going on in politics that upsets me; I do my best not to take sides (well, most of the time).

Branding Growth

Employee Appreciation Gifts

Employee Appreciation Gifts

Category Gift Ideas
1. Personalized Gifts – Customized engraved pens
– Personalized nameplate
– Monogrammed tote bags
– Engraved photo frames
2. Office Accessories – High-quality desk organizers
– Leather-bound journals
– Stylish mousepads
– Desk plants or succulents
3. Tech Gadgets – Wireless earbuds
– Charging stations
– Bluetooth speakers
– USB flash drives
4. Gift Cards – Amazon, Starbucks, or restaurant gift cards
– Spa or wellness center vouchers
– Online streaming subscriptions
5. Food and Treats – Gourmet gift baskets
– Assorted chocolates or truffles
– Personalized cookies or cupcakes
6. Books – Bestselling business or self-help books
– Inspirational or leadership books
7. Wellness and Relaxation – Aromatherapy diffusers
– Massage or spa gift certificates
– Yoga or meditation accessories
8. Apparel and Accessories – Branded company apparel (shirts, hoodies, etc.)
– Designer scarves or ties
– Luxury watches
9. Travel Gear – Quality luggage or travel bags
– Passport holders
– Travel gift certificates
10. Educational Opportunities – Online courses or certifications
– Workshop or seminar tickets
– Language learning subscriptions
11. Art and Decor – Framed artwork or prints
– Sculptures or decorative pieces
– Personalized nameplate signs
12. Team Building Experiences – Escape room adventures
– Outdoor team-building activities
– Cooking or art classes
C-Suite Network Events & Memberships

This list covers a wide range of gift ideas suitable for employee appreciation. The specific gifts you choose can be tailored to your employees’ preferences and your budget. Remember that personalization and thoughtful gestures can go a long way in showing appreciation to your team members. Check out our memberships for more valuable information related to all things business!

Branding Other Personal Development

Business Professional Attire

Business Attire vs Business Casual

Let’s start with some basic understanding of the difference between Business Attire vs. Business Casual.

Aspect Business Attire Business Casual
Women’s Attire – Formal suits with tailored blazers
– Blouses or button-up shirts
– Knee-length skirts or dress slacks
– Closed-toe, low-heeled pumps
– Minimal accessories
– Slacks or knee-length skirts
– Blouses, sweaters, or casual tops
– Flats, loafers, or low heels
– Modest jewelry and accessories
Men’s Attire – Full suits with matching blazers and trousers
– Dress shirts and ties
– Dress shoes (oxfords or derbies)
– Formal belts
– Pocket squares or tie clips
– Dress slacks or khakis
– Collared shirts (polos or dress shirts)
– Loafers, derby shoes, or dress boots
– Casual belts and minimal accessories
Color Palette – Neutral colors (black, gray, navy)
– Subduedpatterns (pinstripes, solid colors)
– Conservative shades
– More color variety (pastels, earth tones)
– Patterns like plaids or checks
– Brighter and bolder shades
Occasions – Formal meetings, presentations, interviews
– Client interactions
– Traditional office settings
– Casual workdays
– Fridays (in some workplaces)
– Creative or tech industries
Flexibility – Less room for individual style expression
– Uniform and conservative appearance
– Allows for personal style and comfort
– Creative and adaptable to trends

Custom Business Attire for Men and Women


Business Attire:

  1. Women: A tailored black pantsuit with a white blouse and closed-toe pumps.
  2. Men: A navy-blue suit with a silk tie, dress shoes, and a leather belt.

Business Casual:

  1. Women: Khaki slacks, a pastel-colored blouse, and comfortable loafers.
  2. Men: Gray dress slacks, a light-blue dress shirt (no tie), brown loafers, and a woven belt.

This chart format provides a clear distinction between Business Attire and Business Casual in terms of clothing items, styles, color palettes, occasions, and flexibility, along with examples to illustrate each dress code.

Evolution of Business Attire Over the Years

Year Women’s Business Attire/Men’s Business Attire
1950s – Women: Structured dresses and skirts
– Men: Three-piece suits and ties
1970s – Women: Pantsuits and midi skirts
– Men: Wide lapels and flared trousers
1990s – Women: Power suits with shoulder pads
– Men: Dark-colored suits with bold ties
2000s – Women: Shift towards business casual
– Men: Slim-fit suits and dress shirts
2020s – Women: Business casual with versatility
– Men: Business casual with mix-and-match styles

Custom Business Attire for Men and Women

Business Attire:

  • Women: Business professional attire includes formal suits, blouses, and closed-toe shoes.
  • Men: Business formal attire comprises suits, dress shirts, ties, and polished dress shoes.

Business Casual:

  • Women: Business casual allows for more relaxed attire, such as slacks, blouses, and comfortable flats.
  • Men: Business casual may involve dress slacks, collared shirts, and loafers or casual dress shoes.

Let’s Talk Shoes:

For both men and women, appropriate footwear is essential in business attire:

Business Casual Shoes:

  • Women can opt for comfortable flats, low heels, or stylish boots depending on the formality.
  • Men can choose from loafers, dress boots, or well-maintained leather shoes suitable for business casual settings.

Women’s Business Attire

Women’s Business Attire Guide

In the world of business, your appearance speaks volumes about your professionalism and confidence. Women’s business attire plays a pivotal role in conveying a poised and competent image. Whether you’re attending important meetings, job interviews, or daily office tasks, understanding what to wear and how to wear it can make a significant impact. Let’s explore the key components of women’s business attire and their importance.

1. Tailored Suits: The Powerhouse of Elegance

Tailored suits are the cornerstone of women’s business attire. Opt for well-fitted blazers and matching trousers or knee-length skirts. Neutral colors like black, navy, and gray exude authority and versatility. These suits radiate confidence and instantly command respect in boardrooms and corporate settings.

2. Crisp Blouses: The Understated Elegance

Pair your suit with a crisp blouse. White is timeless, but soft pastels or subtle patterns can add a touch of femininity while maintaining professionalism. A well-chosen blouse complements your suit and highlights attention to detail, a key attribute in the business world.

3. Skirts and Slacks: Versatility Meets Comfort

For more flexibility, consider knee-length skirts or dress slacks. These options provide comfort without compromising style. Choose conservative colors and fits that enhance your silhouette while ensuring freedom of movement. Well-tailored bottoms exude competence and professionalism.

4. Closed-Toe Pumps: The Foundation of Poise

Your choice of footwear matters. Closed-toe pumps in neutral tones like black or nude offer a polished finish to your ensemble. They provide comfort for long days at the office and complete the sophisticated look that business settings demand.

5. Minimal Accessories: Less is More

In professional settings, less is often more when it comes to accessories. Opt for subtle jewelry pieces like stud earrings, a simple necklace, and a classic wristwatch. Avoid overly flashy or distracting accessories to maintain a professional and focused appearance.

6. Tailored Dresses: A Blend of Comfort and Elegance

Tailored dresses are a fantastic alternative to suits, especially in warmer climates. Choose dresses with a structured cut that flatters your body shape. Neutral or solid colors are suitable, and they offer a sleek, modern look without the need for separates.

7. Confidence is the Ultimate Accessory

While clothing choices are essential, confidence is the ultimate accessory. Wear your chosen business attire with self-assuredness and professionalism. Your demeanor and self-confidence project competence and leave a lasting impression.

In conclusion, women’s business attire is not just about clothing; it’s about projecting professionalism, competence, and confidence. Tailored suits, blouses, skirts, and accessories all contribute to a polished and poised appearance. Remember, the way you present yourself can be as impactful as your skills and qualifications. Make a lasting impression with a well-curated wardrobe that speaks to your professionalism and ambition.

Business Professional Attire Women

Business professional attire for women is a polished and formal dress code commonly worn in corporate and professional settings. It conveys a high level of professionalism and competence. Here’s a detailed guide to women’s business professional attire:

1. Tailored Suit:

  • The foundation of business professional attire for women is a well-fitted, tailored suit.
  • Opt for classic colors like black, navy, charcoal gray, or pinstripes for a timeless look.
  • Choose a blazer with a structured silhouette that accentuates your waist.

2. Blouse or Button-Up Shirt:

  • Pair your suit with a tailored blouse or button-up shirt in a solid color or subtle pattern.
  • White, light blue, or pastel shades are ideal choices for a professional appearance.
  • Ensure that the neckline is modest and appropriate for the workplace.

3. Knee-Length Skirt or Dress Slacks:

  • Women can opt for either a knee-length skirt or dress slacks to pair with the blazer.
  • Skirts should be of a conservative length, typically just above or at the knee.
  • Dress slacks should have a tailored fit and a crease down the front.

4. Closed-Toe Pumps:

  • Closed-toe pumps are the preferred choice of footwear for business professional attire.
  • Stick to neutral colors like black, navy, or nude to maintain a classic look.
  • Choose a comfortable heel height suitable for long workdays.

5. Minimal Accessories:

  • Keep accessories understated and elegant. A simple necklace, stud earrings, and a wristwatch are suitable choices.
  • Avoid excessive or flashy jewelry that can be distracting in a professional setting.

6. Hosiery:

  • If wearing a skirt, consider wearing sheer, neutral-colored hosiery or tights.
  • They provide a polished finish and maintain a professional look.

7. Grooming and Hair:

  • Maintain a well-groomed appearance with neatly styled hair.
  • Keep makeup subtle and professional, and avoid bold or dramatic looks.
  • Nails should be clean and well-maintained, with neutral or subtle nail polish.

8. Confidence:

  • Confidence is a key component of business professional attire.
  • Stand tall, maintain eye contact, and convey professionalism through your demeanor.

9. Tasteful Handbag:

  • Carry a structured, professional-looking handbag or briefcase to complete your ensemble.
  • Opt for colors that complement your outfit.

10. Well-Ironed Clothing:

  • Ensure that your clothing is well-ironed and free from wrinkles.
  • A polished appearance includes attention to detail.

11. Fragrance:

  • Keep fragrance subtle and avoid strong scents that may be overpowering in close quarters.

Business professional attire for women is about projecting confidence, competence, and authority. It’s essential to adhere to the dress code guidelines of your workplace, but these general principles can serve as a starting point for building a professional and polished wardrobe.

Custom Business Attire for Men and Women

Business Formal Attire

  1. Suit:
    • A dark-colored, well-tailored, and high-quality suit is essential. Classic colors like black, navy, or charcoal gray are ideal.
    • Single-breasted or double-breasted suits are both acceptable, but single-breasted is more common.
    • Ensure that the suit fits impeccably, with a structured shoulder and a flattering cut.
  2. Dress Shirt:
    • Choose a crisp, white dress shirt made of high-quality cotton.
    • French cuffs with cufflinks are a sophisticated touch.
    • The shirt should be well-fitted and neatly pressed.
  3. Silk Tie:
    • Wear a silk tie that complements the suit.
    • Conservative patterns like stripes or solids are recommended.
    • Ensure that the tie is properly knotted and reaches the belt line.
  4. Dress Shoes:
    • Opt for black or dark brown leather oxford shoes.
    • They should be well-polished and in excellent condition.
    • High-quality leather shoes complete the formal look.
  5. Belt:
    • Match the belt with the color of your shoes.
    • Keep the belt simple and understated, without flashy buckles.
  6. Accessories:
    • A wristwatch with a leather or metal band is an elegant accessory.
    • Minimal jewelry, such as a wedding ring or cufflinks, should be tasteful and understated.
  7. Grooming:
    • Maintain well-groomed facial hair or opt for a clean-shaven look.
    • Keep your hair neatly styled and avoid overly trendy hairstyles.
    • Maintain good personal hygiene.

Business Casual

Business casual attire strikes a balance between a professional appearance and comfort. It’s a dress code often adopted in workplaces where a strict formal dress code isn’t required. Here’s a comprehensive guide to business casual attire for both men and women:

For Men:

  1. Dress Slacks or Chinos:
    • Choose well-fitted dress slacks or chinos in a range of neutral colors like khaki, gray, or navy.
    • Avoid jeans and overly casual trousers.
  2. Collared Shirt:
    • Wear a collared dress shirt or a high-quality polo shirt.
    • Solid colors or subtle patterns are appropriate.
    • Tuck in the shirt for a neater appearance.
  3. Footwear:
    • Opt for leather loafers, derbies, or dress boots.
    • Keep your shoes well-maintained and polished.
  4. Belt:
    • Match your belt to the color of your shoes.
    • A classic, simple belt works best.
  5. Optional Tie:
    • In many business casual settings, a tie is not required, but you can add one for a slightly more formal look.
    • Choose a tie that complements your outfit.
  6. Blazer or Sports Jacket:
    • A blazer or sports jacket can elevate a business casual look.
    • Pair it with dress slacks or chinos and a collared shirt.
  7. Accessories:
    • Minimal accessories like a wristwatch, a simple bracelet, and a leather wallet are suitable.
    • Avoid excessive jewelry.
  8. Grooming:
    • Maintain well-groomed facial hair or opt for a clean-shaven look.
    • Keep your hair neatly styled.
    • Maintain good personal hygiene.

For Women:

  1. Blouse or Dress Shirt:
    • Choose a blouse or dress shirt in solid colors, subtle patterns, or pastel shades.
    • Avoid overly casual tops.
  2. Dress Slacks, Skirts, or Dresses:
    • Dress slacks, knee-length skirts, or dresses are all suitable for business casual.
    • Ensure they are well-fitted and not too tight or revealing.
  3. Footwear:
    • Closed-toe flats, loafers, low heels, or ankle boots are appropriate choices.
    • Maintain a polished appearance with clean shoes.
  4. Accessories:
    • Minimal and tasteful jewelry, such as stud earrings, a simple necklace, and a wristwatch, is suitable.
    • Avoid overly flashy or distracting accessories.
  5. Cardigans or Blazers:
    • Cardigans or blazers can add a layer of professionalism to your outfit.
    • They are optional but can enhance your look.
  6. Handbag:
    • Carry a structured handbag or tote that complements your outfit.
    • Keep it professional and organized.
  7. Makeup and Hair:
    • Makeup should be natural and professional.
    • Keep your hair neatly styled and maintain good personal hygiene.
  8. Confidence:
    • Confidence and professionalism are key components of business casual attire.
    • Maintain good posture and carry yourself with confidence.


Business Casual Sweater

In a business casual setting, adding a sweater to your outfit can provide both style and comfort. Here’s a guide on incorporating a business casual sweater into your attire for both men and women:

  1. Sweater Styles:
    • Opt for sweaters made from high-quality materials like merino wool, cashmere, or cotton blends.
    • Styles such as crewneck, V-neck, or cardigan sweaters work well for business casual.
  2. Colors:
    • Stick to neutral or subdued colors like navy, gray, charcoal, or earth tones.
    • These colors blend seamlessly with other business casual attire.
  3. Layering:
    • Wear the sweater over a collared dress shirt for a classic look.
    • You can add a tie for a slightly more formal appearance or go without one for a relaxed style.
  4. Fit:
    • Ensure the sweater fits well without being too tight or too loose.
    • The sleeves should reach your wrist, and the hem should cover your belt line.
  5. Bottoms:
    • Pair the sweater with dress slacks or well-fitted chinos.
    • Avoid jeans or overly casual trousers.
  6. Footwear:
    • Leather shoes like loafers, derbies, or dress boots complete the ensemble.
    • Make sure your shoes are well-maintained and polished.
  7. Accessories:
    • Minimal accessories like a wristwatch, a simple leather belt, and subtle cufflinks can complement your look.

Western Business Attire

Western Business Attire has made it to the boardroom, most notably by the Chairman of the C-Suite Network with his Boots, Jeans and Blazer, making the cross offer look seamless.

Custom Business Attire for Men and Women

Custom Business Attire

It used to be reserved for the rich and famous, but custom business attire is now more affordable than ever. Check our

Sarah Jones in Dallas and  Sheila Anderson featured in the C-Suite Network Thought Council.
Business Attire on a Budget
Best Practices Branding Marketing

“If 2024 is Your Make It Year, Make It, Don’t Brake It”

What are you waiting for? Why the delay? The clock is always ticking, and time waits for no one. If 2024 is indeed your ‘Make It’ year, then every moment leading up to it is precious. There’s no room for hesitation.

The key to unlocking massive success in 2024 lies in the decisions and actions of today. Engaging and persuasive content fuels the best marketing race car teams. The best content will win the race. It also comes in a myriad of forms, from social media ads to video feature presentations and everything in between. So, examine your course, assemble your pit crew if necessary, set the goals, and drive with the checkered flag in your mind’s eye.

So, step on the proverbial gas and forget the brake pedal. This quarter isn’t just another three months on the calendar; it’s your time to take the lead in this race to brand enhancement and influence. Embrace it, utilize it, dominate the course, and watch how it amplifies your success in the coming year.

The clock is always ticking, and time waits for no one. Especially when it comes to seizing opportunities and maximizing potential. With 2024 just around the corner, there’s an air of anticipation. But why wait? There’ll be no time in the pits for tune-ups or fuel refills. Win the Race.


Why Begin Yesterday?

Being envious of the top market influencers is no excuse not to get into the race. “Stuff” happens all the time. Hero today, zero is always possible. Who knows what can happen on the grand prix of content creation?

Every second counts. Time is extremely valuable. By diving in this quarter, you position yourself ahead of the curve. The early bird not only gets the worm but often captures the market, grabs the attention, and sets the trends. By the time 2024 rolls around, you’ll already be in full swing, enjoying the thrill of the checkered flag come 12/31/24.


We see them all around us: the winners and the losers.

The losers can oftentimes become winners, and the

winners can very easily become losers.

– William S. Burroughs



Small actions today lead to significant outcomes tomorrow. This quarter is your stepping stone. Start with one action and one goal, and by 2024, you’ll witness how these tiny steps have transformed into giant leaps. Each activity is a domino; setting them in motion now will lead to a cascade of successes come 2024.

Imagine looking back at the end of 2023 and wishing you had started earlier. That pang of regret? That’s the FOMO – Fear Of Missing Out. By jumping in now, you’re avoiding potential regrets and embracing all the opportunities that come your way.

Understanding the Benefits

By acting now, you’re equipping yourself with insights, experiences, and lessons many will only start gathering in 2024. It will evolve quickly into a competitive advantage. This wisdom gives you an edge, placing you leagues ahead of competitors. Forward motion is kinetic. The energy exuded today will only pick up strength and speed as you gain ever-growing momentum.

The mere act of starting early, of being proactive, instills a sense of confidence. When 2024 arrives, you won’t scramble to catch up; instead, you’ll confidently lead the charge.

Early adoption, be it of trends, technologies, or strategies, often translates to financial gains. By leveraging this quarter, you’re potentially maximizing your revenue streams for 2024. Remember, competition is fierce and forever growing. Following a pace car will never get you to the front of the pack. Only one receives the checkered flag at the end of the last lap.

If you are determined to make 2024  your make-it year, why wait a second more? Get in the race. Race to win.

Branding Economics Marketing

Unlocking Potential: The Power of Business Growth Consulting

Hello Small Business Owners! Launching a start-up in today’s tricky pre-recession environment is no small feat. Economic uncertainties are intimidating, but with business growth consulting, there’s a silver lining! Let’s delve into how this secret weapon can navigate your start-up through murky waters to radiant success!

Business Growth Consulting Unveiled

In an economic climate brimming with challenges, a business growth consultant is your guiding star. This experienced mentor provides crucial insights to tackle market volatility, aiding your small business in devising strategies resilient to economic downturns while optimizing growth opportunities.

By analyzing market data, customer behaviors, and competitor actions amidst a looming recession, consultants can craft robust, adaptable strategies to navigate your start-up through today’s uncertain business terrain, ensuring sustainable growth and success.

Growth Strategies Amid Economic Challenges

The looming recession necessitates strategic navigation through the business environment, and consultants have precise strategies tailored for these challenging times:

  • Market Penetration: Strengthen your foothold among existing customers by enhancing product value and running recession-sensitive promotions.
  • Market Development: Explore untapped markets that may emerge or become more accessible during economic downturns, with expert guidance ensuring effective entry strategies.
  • Product Development: Innovate with products or services designed to meet changing consumer demands in a pre-recession landscape.
  • Diversification: Consider spreading risks through diversification, with informed advice assisting you in cautiously venturing into new products, services, or markets.

Consultants: Your Recession-Proofing Allies!

Business growth consultants are invaluable assets in recession-proofing your small business:

  1. Strategic Planning: Crafting plans sensitive to economic uncertainties, ensuring your start-up is not just reactive but proactive in facing challenges.
  2. Market Analysis: Delving into trends and demands unique to pre-recession periods, facilitating informed, timely decision-making.
  3. Operational Improvement: Streamlining operations to be lean and efficient, crucial for surviving and thriving in an economic downturn.
  4. Innovation Management: Driving innovation that addresses current market needs, keeping your start-up relevant and competitive.
  5. Change Management: Guiding through transitions smoothly, minimizing disruption while capitalizing on new opportunities arising from economic challenges.

Embarking on Growth Consulting – Ready, Set, Go!

Embarking on business growth consulting amid a pre-recession environment begins with recognizing the need for specialized expertise. Search for consultants experienced in navigating businesses through economic challenges, with a proven track record in your industry.

Engage in discussions clarifying your organization’s objectives, expectations, and the specific challenges you anticipate facing in the current economic climate. Establishing this understanding lays the groundwork for a partnership poised to steer your start-up through the looming recession successfully.

Are you ready to take the first step in Unlocking the Growth Potential of your Small Business, MarketAtomy will be holding a 3-day Annual Strategic Planning and Mental Health Retreat November 13th-15th, 2023 in Orlando, Florida. Space is limited. Go to www.marketatomy.com/annual-strategic-planning/ for more information and to register.


In a world where economic uncertainties are the only certainty, business growth consulting offers a beacon of guidance for start-ups. With strategic support tailored to navigate through pre-recession challenges, your start-up is equipped not just to survive but to thrive and grow. Engage a business growth consultant today and set your enterprise on a course for success, recession or not!


About the Author

Danna Olivo is a seasoned business professional and entrepreneur with extensive experience in the field of market analysis and strategy. As the founder and CEO of MarketAtomy, she has established herself as a leading expert in providing insightful analysis and actionable recommendations to help businesses of all sizes grow and succeed.

She’s a top selling author on Amazon and host of the weekly podcast Charged Up Studio. Danna is committed to the growth of small business in the US and has developed an ecosystem focused on providing resources for small business leaders including education, accountability, collaboration, and resource management.

Branding Marketing Personal Development


Welcome to the Influence-Magazine Today monthly mag for Executives who need to raise the bar, climb the heights, and reach the summit of their marketplace.

Suppose you are working harder than expected and earning less than needed. In that case, you, my friend, are a prime candidate for becoming a subscriber to this bleeding-edge information collection to make your business or practice, wealth, and life everything it should be.

Scroll through the pages and witness how to be the influencer you can be. This inaugural issue focused on one of the 20th century’s greatest influencers- our 40th President, Ronald Reagan. Step into his shoes and witness first-hand how his life and story transformed a nation.

Imagine if you had the chance to meet President Reagan. Consider what an enormous impact he made on the world. I wonder at his accomplishments as a small-town rural kid to become the most extraordinary and powerful man on the planet when we needed his leadership, charisma, and intellect.

I hope you consider what influencer status can bring to your world. Imagine for a moment that you, too, could have what it takes to change the world, at least your part. That’s what becoming a top influencer can mean.

These following issues will be available for free, but the time will come when it becomes a private but membership-only subscription. Enjoy it while it’s open to the world.

For more information on what is inside, how to become a Featured Influencer, and how to take advantage of the Early Adopter subscription price of 67% off the cover price. Email me at davidjdunworth@gmail.com with the words -TELL ME MORE in the subject line.

Best Practices Branding Marketing

Safeguard Your Online Reputation: Defend Against the Rising Tide of LinkedIn Account Hijackings

In today’s digital age, cyber threats are a persistent reality, and the recent surge in LinkedIn account hijackings has set off alarm bells among cybersecurity experts. During the week of August 14, 2023, major sources such as Dark Reading, Bleeping Computer, Cyberint, and Help Net Security each sounded the alarm about this emerging trend.

The Growing Threat: LinkedIn Account Hijackings

Dark Reading issued a stark warning: “Hackers are on a spree of hijacking LinkedIn accounts.” This ongoing wave of attacks has left countless LinkedIn users locked out of their accounts due to security measures or falling prey to attackers who gain unauthorized access. Cybercriminals are capitalizing on this vulnerability, jeopardizing victims’ access and their online reputation.

Why LinkedIn Accounts Are Valuable Targets

Your LinkedIn account holds more value than you might realize. Cybercriminals can exploit your online identity and reputation to engineer advanced phishing campaigns that target your trusted business connections. This manipulation can lead to severe consequences, tarnishing your professional image and causing harm to your connections.

Strengthen Your Defenses NOW:  Change Your Password and Use Two-Factor Authentication

The first line of defense against LinkedIn account hijacking is a strong, distinctive password. Make it long, complex, and difficult to guess. To change your password, navigate to the Me icon on your toolbar and select Settings and Privacy. Select Sign in and Security from the Settings menu, and then select Change Password.

When you change your password, follow the instructions to enable two-factor authentication (2FA). This secondary layer of security involves sending a dynamic code to your personal device or email, effectively thwarting unauthorized access even if the password is compromised.

Detecting a Hijacked Account

If you receive a “temporary lock” notification from LinkedIn due to unusual activities upon login, though this is annoying, consider yourself fortunate. This signifies that LinkedIn’s security systems are at work, detecting potential threats and intervening on your behalf. However, note that if you receive an email notification from LinkedIn regarding a new email address from an unfamiliar domain such as “rambler.ru,” your account might already be under the control of a malicious actor. So, now what?

Responding to a Hijacked Account

If you suspect your LinkedIn account has been compromised, take immediate action. Despite reported delays in LinkedIn’s response times, you should still follow these steps:

  1. Respond to email notifications to regain access.
  2. Contact LinkedIn Support via their official pages on platforms like Facebook or Twitter.
  3. Change passwords for all associated email accounts.
  4. Notify your LinkedIn connections about the potential security breach.

Conclusion: Stay Vigilant, Stay Secure

As cyber threats evolve, individuals and businesses must stay vigilant and adapt their security measures accordingly. The wave of LinkedIn account hijackings is a reminder of the importance of proactive defense strategies. Protecting your online reputation and controlling your digital presence is a top priority. By implementing strong passwords, enabling 2FA, and staying informed about emerging threats, you can fortify your LinkedIn account against the rising tide of cyber attacks.

Stay safe, stay secure, and protect your valuable online reputation.

I am NOT a cybersecurity expert. The following sources were consulted for this article:

LinkedIn Suffers ‘Significant’ Wave of Account Hacks

LinkedIn accounts hacked in widespread hijacking campaign

LinkedIn Accounts Under Attack

LinkedIn users targeted in account hijacking campaign

If you are looking for personal branding and LinkedIn support, check out my website for the assistance that is right for you. My online course and award-winning book, LinkedIn for the Savvy Executive: Promote Your Brand with Authenticity, Tact and Power, 2nd Ed. are affordable for all. Senior leaders can benefit from my one-on-one executive coaching and done-for-you profiles.

From Fortune 500 companies to Silicon Valley start-ups, clients nationwide have passed initial muster, raised capital, and bought or sold what they wanted to buy or sell by using LinkedIn to their best advantage. I can make this easy for you if you are a C-suite executive or senior leader. Before a customer or M&A team examines your team’s LinkedIn profiles, based on my knowledge of how LinkedIn works and how people respond to what they see there, I can ensure everything is ready and that your profiles convey exactly the message and impression you’re aiming for.

Over the past ten years, I’ve helped countless C-level clients and senior executives use LinkedIn to frame conversations, impress customers, and introduce themselves before their first conversation. Along the way, I wrote the award-winning book LinkedIn for the Savvy Executive-2nd Edition. It’s received BookAuthority’s Best LinkedIn Books of All Time award, gold status in two categories from International Book Awards, and was named one of the Top 100+ Best Business Books by The C-Suite Network.

Let me help you use this essential business tool effectively. Do your due diligence through my website www.carolkaemmerer.com and profile www.linkedin.com/in/carolkaemmerer. Then, contact me here.

Branding Marketing

The Copywriting Wizard Within: A Guide to the Enigmatic World of Persuasion

The human brain, an enigmatic cosmic rollercoaster of twists and turns, baffles and fascinates us. While we may not fully comprehend its intricacies scientifically, we intuitively connect with its methods and madness through what we call “common sense.” The ability to empathize with someone’s pain, our craving for connections, and our natural suspicion of the unknown are universal experiences that define our humanity, transcending cultures and backgrounds.

  • The Magic of Copywriting

Copywriting is both an art and a science, residing at the fascinating intersection of “common sense” and empirical knowledge. At its core, it is the art of persuasive communication, the mastery of crafting words that inspire action, evoke emotions, and influence the minds of readers or consumers. Copywriters are the magicians of language, using their words to cast spells that captivate and compel.

  • The Art of Persuasion: Persuasion is at the heart of copywriting. Copywriters are akin to artists, wielding their pens as brushes, painting vivid imagery and narratives that resonate with the audience. They understand the power of storytelling, tapping into the human psyche to create connections and emotional bonds with readers. Through clever wordplay, they can stimulate desire, ignite curiosity, and kindle motivation, all with the ultimate goal of driving action.
  • The Science of Psychology: Beyond artistry, copywriting embraces the science of psychology. By understanding how the human mind works, copywriters can strategically shape their messages to align with cognitive biases, behavioral patterns, and decision-making processes. Through thorough research and analysis, they uncover the triggers that prompt individuals to act, making their writing more effective and impactful.


  • Connecting with the Audience: Successful copywriting isn’t just about clever language; it’s about creating a deep and genuine connection with the audience. By knowing their target demographic inside out, copywriters can empathize with their desires, fears, and aspirations. This empathy helps them resonate with readers personally, making the message feel tailor-made for each individual.


  • Guiding with Instincts: In the world of copywriting, there are rules and guidelines, but there’s also a place for instinct. Copywriters must skillfully balance the best practices and techniques with their gut feeling about what will work best in a particular context. Sometimes, the most potent messages emerge from an intuitive understanding of the audience and the brand.


  • Crafting Compelling Content: Copywriters are craftsmen of content. Every word, sentence, and paragraph is carefully woven to create a seamless and engaging narrative. The artistry lies not only in what is said but also in what is left unsaid, allowing the audience to fill in the gaps with their imaginations.
  • The Power of Words: Words hold immense power. They can motivate, persuade, and inspire action. Copywriters choose their words judiciously, aware of their impact on readers’ perceptions and emotions. A well-crafted headline can pique curiosity, while a thoughtfully constructed call-to-action can nudge the audience to take the desired step.


The Importance of Diversity in Learning

Recognize the uniqueness of individual learning styles and adapt their communication strategies accordingly. Embracing diversity in copywriting ensures inclusivity, enhances information retention, fosters engagement, and creates a deeper connection with readers. As writers, we can enrich readers with a robust educational experience and empower a diverse audience through thoughtful and inclusive communication. Now that doesn’t mean ignoring your ideal persona. Recognize that every marketing niche includes a spectrum of interested parties.

  • “Show, Don’t Tell” in the Film World: In the dynamic realm of filmmaking, the adage “Show, don’t tell” emphasizes the power of visual storytelling over explicit narration. It urges filmmakers to convey emotions, messages, and narratives through actions, visuals, and symbolism relying on clear dialogue. This technique captivates audiences and fosters a deeper emotional connection with the story.


  • Embracing Diverse Learning Styles: However, in the broader context of learning, we come to a crucial realization: not all individuals absorb information similarly. Each person’s mind is a unique tapestry of strengths and preferences, forming distinct learning styles. As writers, we must embrace this diversity and tailor our approach to accommodate various learning modalities.
  • Acknowledging Individual Differences: The “duh” moment is recognizing that experiences and cognitive processes are not one-size-fits-all. We must acknowledge that what seems evident or intuitive to some might be entirely foreign or challenging for others. As writers, we cannot assume a universal perspective but must consider our readers’ diverse backgrounds and perspectives.
  • The Significance of Inclusivity: Embracing diverse learning styles fosters inclusivity in education and communication. When we cater to different ways of processing information, we create a welcoming environment where all individuals can engage and thrive. Inclusive writing ensures that no one is left behind and that our messages reach a broader audience.
  • Adapting Teaching Strategies: Just as educators tailor their teaching methods to accommodate diverse learners in a classroom, writers must adapt their communication strategies to reach a varied readership. This might involve using visual aids, storytelling, interactive elements, or multimedia to supplement the written content.


  • Enhancing Information Retention: By catering to different learning styles, writers improve information retention and comprehension. Readers are more likely to grasp and retain the content when it aligns with their preferred learning mode. This, in turn, leads to a more profound understanding of the subject matter.
  • Fostering Engagement and Connection: Inclusive writing encourages engagement and connection with the readers. When individuals feel that the content resonates with their way of learning, they are more likely to stay invested in the material and find personal relevance in the message.

“Embarking on the Journey Together.”

  • A Call to Copywriting Adventurers: Addressing the aspiring copywriters as “copywriting adventurers,” the author extends an enthusiastic invitation to embark on a thrilling journey together. This camaraderie and shared excitement set the stage for an immersive and collaborative learning experience.
  • Hand-in-Hand Exploration: The imagery of going “hand-in-hand” signifies that this journey will be guided and supported. As fellow travelers, readers can rely on the expertise and insights the guide and its author provides. Together, they will navigate the vast landscape of copywriting, drawing strength from each other.
  • Strapping in and Embracing Instincts: Just as one secures themselves on a rollercoaster ride, the call to “strap yourselves in” hints at the copywriting journey’s exhilarating and sometimes unpredictable nature. Additionally, readers are encouraged to embrace their instincts, trusting their inner voices as they navigate the complexities of persuasion.
  • Unleashing the Copywriting Wizard Within: The metaphor of the “dormant copywriting wizard” symbolizes untapped potential and hidden talents. Releasing this inner wizard encourages readers to tap into their creativity and innate abilities to become exceptional copywriters.
  • Revolutionizing the World of Persuasion: The journey isn’t just about learning copywriting techniques and making an impact. By joining forces, copywriting adventurers are positioned to revolutionize the art of persuasion, potentially redefining how messages are crafted and received.
  • No Right or Wrong Approach, Only Effective Teaching: The author highlights the importance of recognizing that there is no singular correct way to learn. However, there is a clear distinction between effective and ineffective teaching. This sets the tone for an open-minded and adaptable learning process that prioritizes results.
  • Forging a Path to Copywriting Greatness: Armed with the knowledge and insights from the guide, copywriting adventurers are primed to forge their path to greatness. The focus is a valuable resource, offering tools and techniques to help them reach their copywriting goals.
  • Conquering the World with Words: The concluding message empowers the readers to embrace words’ powerfully. Armed with their newfound copywriting prowess, they are encouraged to dominate the world by crafting compelling, persuasive, and impactful messages.


“Unleashing the Alchemy of Copywriting: A Journey to Transform Minds and Hearts”

The captivating realm of copywriting unfolds as a mesmerizing alchemy that fuses the art of persuasion with the science of human psychology. In the enchanting adventure of “Embarking on the Journey Together,” copywriting enthusiasts discover the magic hidden within the delicate dance between creativity and data, intuition and analysis.

Guided by their trusty companion, the copywriting wizard, they embark on a transformative odyssey that empowers them to reshape the world of persuasion. Armed with newfound skills, they become masters of storytelling, wielding the power to captivate minds and compel action. Through their artful use of words, they forge an unbreakable connection with their audience, leaving an indelible mark in the depths of their hearts.

As they navigate the nuanced terrain of effective teaching, these copywriting adventurers traverse the boundaries of inspiration and success. The world becomes their canvas, and they set forth to conquer it with the persuasive force of their pen.

This journey of boundless inspiration sets the stage for a revolution in copywriting greatness. Embracing their instincts, the alchemists of copywriting unlock the secrets of human emotion, transcending mere text to create content that resonates with the very core of their readers.

In the end, the world witnesses the transformative power of their words. A symphony of artistry and psychology, the alchemy of copywriting shapes perceptions, influences decisions and impacts the hearts and minds of all who encounter it.

With pens in hand and hearts afire, these copywriting maestros dare to redefine the boundaries of what is possible. They are united in purpose, casting spells of persuasion and breathing life into the written word.

As the sun sets on each chapter of their journey, the alchemists of copywriting continue to craft new narratives, pushing the limits of creativity and human understanding. Happy writing, my friends, for you possess the power to transform minds and hearts on this wondrous voyage of copywriting mastery.


Branding Marketing Skills

Integrating Business Strategy and Spiritual Energy

Unlocking the Synergy Between Success and Soul


In a world driven by bottom lines and profit margins, it may seem unconventional to consider the intersection of business strategy and spiritual energy. However, when we delve deeper, we find that aligning these seemingly disparate elements can lead to profound growth and fulfillment. In this article, we will explore the power of integrating business strategy and spiritual energy, uncovering the harmony that arises when we embrace both the practical and the profound.

The Essence of Business Strategy

Before we dive into the integration, let’s first understand the essence of business strategy. At its core, business strategy is the art of formulating a plan to achieve long-term objectives while maximizing profitability. It involves analyzing market dynamics, identifying competitive advantages, and making informed decisions to steer an organization toward success.

Unveiling Spiritual Energy

On the other end of the spectrum lies the realm of spiritual energy. While intangible, spiritual energy encompasses the deeper aspects of our being—the intuitions, values, and purpose that guide our lives. It is the force that connects us with something greater than ourselves, infusing our actions with meaning and authenticity.

The Power of Integrating the Business and Spirit in Setting Growth Goals

Harmonizing Purpose and Profit

“How can I align my business goals with a higher purpose?”

This is a common question that arises when contemplating the integration of business strategy and spiritual energy. The answer lies in recognizing that purpose and profit are not mutually exclusive. By infusing your business strategy with a sense of purpose, you create a powerful synergy that propels your organization forward while also making a positive impact on the world.

One example of a company that successfully integrates purpose and profit is Patagonia, an outdoor apparel brand. Their mission to “build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis” serves as the guiding force behind their business strategy. By aligning their actions with their environmental values, they have cultivated a loyal customer base and achieved remarkable financial success.

Fostering Innovation and Intuition

“How can spiritual energy enhance my decision-making process?”

Intuition, often associated with spiritual energy, can be a powerful tool in business strategy. When we tap into our intuitive faculties, we gain access to insights that go beyond conventional analysis. This can lead to breakthrough innovations, out-of-the-box thinking, and the ability to navigate ambiguity with confidence.

Steve Jobs, the visionary co-founder of Apple, famously embraced his intuition in product development. He once said, “You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.” Jobs understood that true innovation requires a blend of strategic thinking and spiritual energy—an ability to envision what customers desire before they even know it themselves.

Cultivating a Conscious Culture

“How can integrating spiritual energy impact the culture of my organization?”

The integration of business strategy and spiritual energy extends beyond individual decision-making—it permeates the fabric of an organization’s culture. By fostering a conscious culture that values authenticity, empathy, and personal growth, you create an environment where employees are motivated to bring their whole selves to work.

Google, renowned for its innovative and inclusive culture, embraces mindfulness as a means of integrating spiritual energy into its business strategy. The company offers meditation and mindfulness programs to its employees, recognizing that cultivating inner awareness and emotional well-being enhances creativity, collaboration, and overall performance.


Integrating business strategy and spiritual energy has the potential to transform not only your organization but also your own sense of fulfillment and purpose. By harmonizing purpose and profit, fostering innovation and intuition, and cultivating a conscious culture, you unlock a synergy that transcends traditional business practices. Embrace the power of integrating business strategy and spiritual energy and unlock a new realm of growth and meaning in your professional journey.

Danna is a Business Growth Strategist and CEO of MarketAtomy, LLC. Her passion is working with small first-stage entrepreneurs to ensure that they start out on the right foot and stay on the path to financial freedom. Known as the Business Birthing Specialist, Danna understands the intricacies involved in starting and running a successful business. As an intricate component ingrained into her client’s business structure, she works diligently to keep her clients accountable and on track to fulfilling their success goals. To reach Danna at MarketAtomy, LLC email danna.olivo@marketatomy.com.