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Best Practices Growth Human Resources Leadership Personal Development

Bell(e)’s World – Balance

How do you define BALANCE in your life?

We hear about work life balance, all the time.  Balance is defined, as a condition, in which different elements are equal or in the correct proportions. Life is very hard to have all the elements be equal.  We are messaged throughout our lives that work and life proportions should be balanced.  Let’s look at the averages based on The Labor Bureau of Statistics.  Fact – There are 168 hours in every week! (Some people think that’s not enough).  The most amount of time is spent on personal care1 which includes sleep – 67.06 hours / week.  Almost less than half on work or work related activities 2 – 25.27 hours / week. This gives us almost 75.67 hours/ week to do something other than “sleep” and “work.”  Yet our focus in life is centered around work and getting the financial gains from “working”, being successful, having a title, having power etc.  Just looking at the numbers, balance, is not a game, we should strive to win.  You are struggling every day to achieve something that is not truly possible and shouldn’t be the same for everyone.  Each of us is an individual, on their own life journey.

Work can be enjoyable to many people.  When I am doing things that mostly make my brain tick and generates income, I am very focused and enjoy what I am doing.  Many of the closest people, in my life, tell me I constantly work.  Yet it doesn’t look like I am working to the outside world.  It looks like I am enjoying life and being a free spirit because I am around people I enjoy interacting with and I travel a lot.  There are many executives who are driven by the work they do because they are good at it, they enjoy it and are getting paid to do it.  This does mean that sometimes their personal lives are affected by the amount of time they spend on work.

However, they need to find the balance on the expectations of them by the people in their life.  There is nothing wrong in being motivated by the work you do and spending a lot of time on it.  The problem becomes when you have situations where others have expectations on your time and they don’t receive it.  As everything on a Bell curve there is a large group of people that truly enjoy the work they do.  However, the media is constantly providing articles on how to achieve balance and makes people feel that they are not normal or fulfilled in their journey because they are always working.   The media and our culture shapes our way of thinking from the moment our brains start learning to process information.  We are taught what is the right behavior (eg. etiquette) to how we should think.  Yet, each individual, in the universe will have a slightly different way of thinking and will be wired a little different.

Life is not just about balance but is a key component to going through the life journey.  Prior to understanding balance in your own life, you need to go through the process of understanding your core self. The core self, answers the questions of what makes you tick to what journey do you want to lead. The list is extensive and the time is takes to process this self-evaluation can be a lifetime.  As you start peeling the layers, you find confidence on making decisions based on your individual journey.  Balance does not mean our work and play will be even and its definitely not the same for everyone. Balance is about understanding how we want to go through the journey of life and feel fulfilled at the end.

How do you want to bring BALANCE into your Journey of Life?

1Average weekly hours worked https://www.bls.gov/web/empsit/ceseesummary.htm
2Average daily hours on activities https://www.bls.gov/charts/american-time-use/activity-by-sex.htm

Welcome to Bell(e)’s world. Everything in this world is based on a bell curve. Our media concentrates on giving advice to make everyone be a part of the masses. This is a weekly series of Urvi’s insights on her perception of the world. They say perception is reality and she lives in her own fantasy world. This allows her to delve into the human element of our lives, helping individuals look into their own souls to understand who they are and what they want out of their journey of life.  Bell(e)’s world explores the extremes and goes beyond the surface. Ready to read about some of the “elephants in the room?”  Contact urvi if you want to build your emotional wealth and enhance your life based on your inner core. #thehumanelement

Categories
Growth Leadership Personal Development

Good News, It’s Okay to Fail

If you look closely, most overnight successes really took a long time. Most of us have the fear of failure, a fear that’s crippling to many of us. I spent the last few years studying some of the most influential people in business. I came to the realization that failure in business is okay. As an entrepreneur myself, I’ve come to embrace failure and appreciate failure as a critical element of growth. Are you struggling with fear of failure? Fear not, here are three reasons why it’s okay to fail.

Lets examine some of the great failures. Sorry I mean entrepreneurs.

  • Steve Jobs, Apple Computers
  • Walt Disney, Disney World
  • Thomas Edison, electricity
  • Bill Gates, Microsoft
  • Henry Ford, Ford Motor Company
  • Richard Branson, Virgin Airlines, Virgin Records, Virgin Vodka
  1. Successful people become robust. They stick to it; I call this stick-a-bility. “What doesn’t kill you will make you stronger.” When you fail, it builds up your character. You need todevelop thick skin and have unwavering faith you will succeed. If you fail, get back up, dust yourself off, and keep moving forward.
  2. Successful people will develop. Successful entrepreneurs are always growing, learning, and looking for new ways to grow through their diverse experiences. When you make mistakes and you will learn best practices for next time. It’s time to drive your success.

“Everyone wants to live on top of the mountain, but all the

happiness and growth occurs while you’re climbing it.”

~Andy Rooney

 

Be Unstoppable Together

Connie Pheiff, Unstoppable DIVA

Do you have questions or comments about the issues in today’s post, want to know how to apply them, or how to help others with them? If so, contact me at connie@pheiffgroup.com or click here to schedule a 20-minute discovery call to discuss with you personally.

Categories
Marketing Personal Development Women In Business

The Hokey Pokey for CEOS

Remember the days when we played games with abandon?

Put your right hand in, put your right hand out, put your right hand in, and you shake it all about…

No fear of looking or sounding silly, just unabashed joy at fully engaging in whatever was at hand.

You do the Hokey Pokey and you turn yourself around, that’s what it’s all about!

That is what it’s all about — putting at least some part of yourself in the arena —

Put your left hand in, put your left hand out, etc…

But somewhere along the way we forget to play the game the way it’s meant to be played. In many cases, we just flat out become afraid of being our true, complete selves. That annoying little voice in our heads keeps asking “what will they think if they know this about me?”

Here’s a better question to ask ourselves: “What if I were to bring all of who I am to every situation?”

Put your whole self in, put your whole self out…Put your whole self in, and you shake it all about…

What would that mean to my business success?

You do the Hokey Pokey and you turn yourself around, that’s what it’s all about!

For Carla Harris, Vice Chairman, Wealth Management at Morgan Stanley, it’s all about being her authentic self, and winning new business along the way. I recently heard Harris speak at a conference in Houston and a story she told stuck with me.

She was competing for a huge piece of business with other Wall Street firms. Of course, there was a formal presentation, but it was an informal encounter with a key player that made the difference.

You see, Carla is not just a powerhouse in her industry; she is also an author, a speaker, a leader, a mother and one helluva gospel singer! I mean, really — if you’ve performed at Carnegie Hall not once, but FIVE times, why on earth would you keep that to yourself?! It’s not like Carla was planning to burst into song, but when a right moment presented itself during that informal conversation, she did, with complete joy and abandon. That one, impromptu act struck a chord with the right person — and Carla walked away with the business.

I walked away from that conference determined to do two things: 1) be ALL of who I am in every situation, regardless of that annoying little voice in my head urging me not to start salsa dancing at the drop of a hat; and 2) help my clients in the C-Suite understand the value of being their authentic selves and sharing their stories when presenting to an audience, no matter how much they might resist.

It’s really okay. Be your total, complete self. Nobody can do you, like you. And when you start to feel a little self conscious, just flash back to how good it felt to put your whole self in and shake it all about. Go ahead — do the Hokey Pokey, CEO style, and show us all what you’re about.

If you would like more information or to schedule Linda as a keynote speaker, please email info@lorellemedia.com or call 713-247-9600.

 

About the Author: Linda Lorelle is best known as an Emmy and Gracie Award- winning journalist who anchored the evening news for nearly 17 years at Houston’s NBC affiliate, KPRC-TV. The Stanford graduate is now an entrepreneur, using the art of storytelling to create compelling, original video content for clients who understand the value of owning their story. C-Suite executives who want to brush up on their presentation skills also call upon Linda to share her expertise in public speaking and help them feel more at ease.

Linda is a highly skilled emcee and panel moderator who is able to seamlessly guide a conversation around any subject matter. She also enjoys engaging with audiences on a variety of topics as a keynote speaker. The next time Linda delivers her speech, “Don’t Ever Underestimate the Heart of a Champion: A Journalist’s Journey of Loss and Transformation”, don’t be surprised if she pulls a “Carla Harris” and breaks out into a ballroom dance!

Categories
Entrepreneurship Management Personal Development Women In Business

Are You an Irreplaceable CEO?

 

ARE YOU AN IRREPLACEABLE CEO?

There are tons of articles out there that talk about what makes a great leader. I read one today that hit me where I live because of one word: Story.

The CEO featured in the article is a renowned, beloved leader in his company for many reasons — his integrity, his approachability, his transparency, his work ethic, etc. But what stood out to me was his being described as a “masterful storyteller”.

High Five! Fist Bump!! Yes!!! A CEO who not only understands the power of story, but finds a way to engage his employees so that they get it, too. Each time he addresses a room, he insists that a different employee introduce him every time. And forget about reading a boring bio — the employee has to come up with a story about the big boss. As the article says, “it’s part of the lesson.”

When I work with CEOs on presentation skills, media training or a video project, story is always at the heart of our work.

Why? Because story is the best way to connect one human being to another. At the end of the day, business is about finding a way to connect with a current or potential client so that they’ll do what you want them to do — buy your product or service. But far too often, we focus more on what we do than on who we are and what drives our passion. We focus more on the message than the story, not realizing that the best way to get our message across is to share our story. And the more personal, the better.

Now, I’m not advocating that you cross the line of good taste, but I am advocating that you allow yourself to be vulnerable enough to share some part of yourself. That’s what will make an impression. That’s what will break through the clutter. That’s what people will remember. And that’s why the author of the article I’m referencing calls GE Chairman and CEO, Jeff Immelt, “irreplaceable.”

“He’s a model of vulnerability, self-study and reflection,” she writes, “a masterful storyteller who articulates his success and failures with equal parts humor and passion.”

When you’re ready to retire, what will your employees write about you? What will be your legacy? It starts with your story.

About the Author: Linda Lorelle is best known as an Emmy and Gracie Award- winning journalist who anchored the evening news for nearly 17 years at Houston’s NBC affiliate, KPRC- TV. The Stanford graduate is now an entrepreneur, using the art of storytelling to create compelling, original video content for clients who understand the value of owning their story. C-Suite executives who want to brush up on their presentation skills also call upon Linda to share her expertise in public speaking and help them feel more at ease.

 

Linda is a highly skilled emcee and panel moderator who is able to seamlessly guide a conversation around any subject matter. She also enjoys engaging with audiences on a variety of topics as a keynote speaker, including her most recent theme: “Don’t Ever Underestimate the Heart of a Champion: A Journalist’s Journey of Loss and Transformation”.

Categories
Entrepreneurship Health and Wellness Management Women In Business

Thin Without Dieting

Check out the video here.

What’s the most frustrating thing you think about when you look at your body and say to yourself, “I need to lose 20 pounds?”

Is it?:

  • How am I possibly going to do this? I’ve tried so many times.
  • Dieting has never worked for me.
  • Even if I lose 20 pounds, how am I going to keep them off?
  • I just like to eat. Now what?

The bottom line is that diets don’t work. The recidivism rate on people who were on a diet is over 95%.  You resent having to deprive yourself, so why do it?

In today’s video Esateys gives six simple rules of how to lose weight and keep it off without dieting. 

Change your life style and your eating habits and you will change your waistline. Guaranteed!!  

And when you lose weight and keep it off  you will feel so much better about yourself and that will make you more productive and successful in your business and in every area of your life.

More on Esateys. www.esateys.com

Categories
Growth Personal Development Women In Business

What a 5-Year-Old Can Teach Us About Leadership

 

Sometimes you find yourself learning valuable lessons about leadership in the most unexpected places. We go to seminars, read books, and listen to motivational speakers, which is great. All of those things can contribute to your success. Then there are times that we learn the best lessons in places we would probably never think to look. Children. That’s right, you read that right. Believe it or not, a five-year-old child can teach a lot of valuable lessons about personal development and leadership skills. Here are four lessons that can be learned whether you are a parent, or not.

 

Nothing Beats a Childs Ambition

You may not have realized it until now, but children are some of the most ambitious creatures on this planet. Think about it. If a five year old child scrapes their knee trying to jump over something, does that mean they will never do it again? Probably not! They’ll probably keep trying until they do it, and then giggle as they make that same jump over and over again. As adults we find things like that silly because we can’t understand why someone would continue to do something that made them fall. But the truth is, that’s an extremely great quality for anyone in a leadership position to have.

 

They Came, They Saw, They Conquered

When a five-year-old child sees something, they want, they tell you they want it without thinking twice. Then they will probably stop at nothing to get what they want. This can be ground breaking for your personal development and enhancing your leadership skills, and here’s why. For adults, asking for something we want is a lot easier said than done. This is because adults fear rejection, and what it will do to our ego. A five year old doesn’t think about possible rejection. They just know that they want it, and know what they have to do to get it. Leading by this example has the capability of opening endless doors to success.

 

Children Are Masters of Creativity

Five year olds have the biggest imaginations, and the most creative personalities. No army man suit? No problem. To a five year old kid, a bucket, rain boots, and a belt can be the perfect army outfit. In a child’s mind, there is always a way to do what they want, as long as they have their imagination, and a little creativity. While you’re working on your personal development, practice opening your mind and your imagination. If you learn how to use your imagination, coming up with new creative ideas will suddenly seem a lot easier.

 

Patience Is a Virtue

When it comes to taking care of small children, patience is something you have to have. Dealing with children forces you to take a step back and find an alternative solution. For example, if a child refuses to take their medicine or clean up their toys, can you just walk away and say forget this? Absolutely not! You are then forced to breath, and think about what other method you can use that will work for both you and the child. Don’t do it for them, find a way to motivate them to want to do it for themselves. Learning how to calmly find an alternative solution to leadership and getting your team to want to do more is the true mark of someone that is thriving in a leadership position.

 

Be Unstoppable Together,

Connie Pheiff, Unstoppable DIVA

 

Do you have questions or comments about the lessons in today’s post? Want to know how to apply them, or how to help others apply these lessons? If so, contact me at connie@pheiffgroup.com or CLICK HERE to schedule a 20-minute discovery call. I am happy to discuss with you personally.

Categories
Marketing Personal Development Women In Business

She-Conomy: A Power to be Reckoned With

 

Women executives may have a slight upper hand when it comes to marketing. Did you know that women make 85% of all brand purchases, and 70 to 80% of all consumer purchases as a whole? Unless you are marketing a product or service that is specifically geared towards men, you should always market towards the female consumer. Most women make purchasing decisions for themselves, as well as their families.

 

In 2012, studies showed that women were responsible for $7 trillion dollars of all business and consumer purchases. However, a whopping 91% of these women said that they felt advertisers didn’t truly understand them as women. This is why women executives may have an easier time understanding how to market to the female demographic. If you’re marketing to a demographic that is mostly female, having a considerable amount of women in leadership positions throughout your company will boost your success rate as well.

 

Studies have also shown that women will earn more money than men by 2028, and most family purchases aren’t finalized until they are okayed by the woman of the house. In fact, 75% of women consider themselves to be in charge of all household spending. Both women executives and male executives need to familiarize themselves with certain statistics so that your business and your brand can grow to be unstoppable together. For instance, did you know that almost 37% of all women would rather purchase a product that is environmentally friendly, while 50% wish they had more environmentally friendly purchasing choices. That’s something that can truly help market your sales to female consumers.

 

In 2012, 55% of female mother consumers said that if a certain brand or product is recommended in a review blog, they will buy it. Since 2012 the number of moms taking to blogging and social media has, of course, increased. So blogging is definitely something that will help boost and promote the sales of your brand and/or product. Most women truly value good customer service, so make sure you have an outstanding customer service team, as well as policies that cater to the consumer. If you take consumer opinion into consideration and offer great customer service, your brand and your demographic will be unstoppable together.

 

Although brands like Louis Vuitton, Gucci, Nike, and Prada are popular among people that have a very padded bank account, the average women’s list of top brands looks more like this:

 

Walmart Target
Verizon EBay
AT&T Ford
Amazon.com Pepsi
McDonalds Sprint

 

When you are in a position of leadership and you are marketing your brand to women, you also have to take the average financial situation of your consumers into consideration. This is something executive women have to keep in mind. If you’re trying to market to the “soccer mom” type, an ad that is reminiscent of a Louis Vuitton advertisement isn’t going to make them feel like you understand them.

 

For example; as a woman I’ve always looked at a certain cleaning product commercial, and thought, “Oh please! Who cleans in heels?!” I was immediately turned off by that brand because I felt they didn’t really know what they were talking about. So how could I trust their product?

 

The recent presidential election in the U.S. has sparked a lot of controversy between female consumers and certain brands. Ivanka Trump is now the first daughter and she has always been a successful designer. Recently, certain stores have been refusing to sell her brand because of her father’s presidency, while others are being boycotted because they openly chose to continue carrying her line in their stores. Women have every right to refuse purchases based on a political standpoint, but how does that affect business for women in leadership?

 

If you have been thinking that making your political stance known to your consumers is a good idea as a woman in leadership, my honest opinion would be to keep business and politics separate. The problem here is no matter how you look at it you’re going to lose a percentage of your customers. Some of these brands and companies may be trying to send a different message, but the truth is the message is already clear.

 

When Macy’s boycotted Ivanka Trumps clothing line, their democratic customers were proud and overjoyed. However, they also lost a lot of customers that support the president. In fact, women all over the U.S. were canceling their Macy cards live on social media. So, the best thing to do in a leadership position is to keep politics completely out of your marketing approach. Besides, women executives should be thinking of ways that we can Be Unstoppable Together, not apart.

 

Be Unstoppable Together

 

Connie Pheiff, Unstoppable DIVA

 

Do you have questions or comments about the issues in today’s post? Want to know how to apply them, or how to help others with them? If so, contact me at connie@pheiffgroup.com or CLICK HERE to schedule a 20-minute discovery call to discuss with you personally.

Categories
Best Practices Growth Personal Development Women In Business

What Makes a Personal Brand

What Makes a Personal Brand… Be Desired, Envied and BuzzWorthy

 

There are a lot of things that can define a person’s businesses and personal brand. It could be a picture, someone’s face, a logo, their reputation, or even an emotion. A brand is something that defines who you are personally and professionally. More importantly, it’s what pops into the public’s mind when the thought of you, or your business comes up. A good brand should be able to stand out, so it can be well known and recognized. You also want your brand to represent you. The way you portray your personal brand will be how people become familiar with you. For example, if you represent your brand to be fun loving and laid back. That’s what people will know you for, an easy going, and fun type of company or business. If you portray your business to be professional and strict, people will come to know your brand to be a “no nonsense” type of business, etc. Although there are a lot of things that can affect how your brand is portrayed, there are also a lot of things that can determine your brands sustainability.

 

One quality that everyone wants in their brand is sustainability. It’s great to have a business that sticks in a person’s head for the moment, but the trick is to sustain that. One of the most important things to remember when building your own brand is how you, your business, or your company behaves will directly affects your brands image and sustainability. For example, a media personality is judged by how they present themselves both through the media and their own personal life. So if they are portraying themselves to be one thing, but the public witnesses those people acting another way, it will greatly affect the way the public eye sees them as a genuine media personality.

 

As the leader of Girl Scouts, I would have to remind my staff that although they’re off the clock on weekends pole dancing is not acceptable. You are always representing the organization and your personal brand.

 

It’s the same way with personal branding. If you portray your brand to be a picture of happiness and structure, but when someone walks into your office it’s cluttered and unorganized, that will reflect badly on your brands image. It will also affect sustainability. Your brand will not last if you or your business does not come off as genuine. You have to maintain the image you are looking to portray within your brand. A lot of people will always stick with a certain brand because the brand is genuine, authentic, or even because it seems like a family brand, which takes emotion into consideration. My grandmother would say, “If your name was on the front-page news… the media was buzzing, what do you want them to say about you?”  

 

When building your own personal brand, think about what your business or company is about, think about what the main focus of your business or company is. Do you want your brand to portray an understanding, people friendly sort of environment?  Emotional engagement is a big part of learning to create a brand that is long lasting, and memorable. People choose brands based on a certain emotion that prompted them to choose one, over another. Learning how to use emotional engagement to connect with consumers or clients will build a brand that is personal, trusting, and understanding. It will build a brand that people will trust over any other for years to come, regardless of what another brand may be offering. Unfortunately, there is no guaranteed perfect formula for creating a brand that will last and become successful. However, there are certain tips and tricks that can help you to understand what it will take for your specific brand to be successful, and long lasting. This takes creating a strong action plan.

 

If you’re in the process of building your own personal brand and have hit a few bumps in the road, you may want to implement a little change management and organizational happiness to help improve the success rate of your brand. Learn more about emotional engagement and incorporate that into the building process of your brand. Remember that how the people and the business operate behind closed doors will define how people look at your personal brand. Be organized… be transparent! Personal happiness is something every brand should portray. No matter how much you use change management to improve the path of your personal brand, if you don’t have an organized plan or idea just like in business, it will be quite hard to do things in a way that look professional. And there always has to be a certain level of professionalism, at least a perception of professionalism. The most important thing is to figure out what will work best for your specific situation, and always practice being your authentic self. Be desired, envied by others, and buzz worthy in a good way.

 

Be Unstoppable

 

 

Our program can help you do just that. We offer the tools and strategies so you too can Be Unstoppable Together.   

 

Do you have questions or comments about the issues in today’s post; want to know how to apply them, or how to help others with them? If so, contact me at connie@pheiffgroup.com or CLICK HERE to schedule a 20-minute discovery call to discuss with you personally.

 

By Connie Pheiff, Unstoppable DIVA

Pheiffgroup.com * unstoppablespeaker.la

Categories
Growth Leadership Personal Development

Stop Listening to ‘Them’

There’s a lot of personal development that goes into achieving professional excellence, and the road to success is sometimes a bit harder for women. It’s not always harder, but the unfortunate truth is that for some of us, it does prove to be a bit more challenging. In order to achieve excellence, you have to acquire knowledge. Educating yourself and finding out what has worked for other successful women can be a good approach.

However, we often confuse honest advice or guidance, with unhelpful noise. Some people may tell you exactly what you are ‘supposed’ to be doing, or how you are ‘supposed’ to be acting. Others have probably even told you that you’re wasting your time, or have unrealistic goals. Once you stop listening to ‘them’, you will be on the road to excellence. Each person’s road to success is a unique experience. What worked for Bob or Brenda, may not work for you. So don’t put too much thought into other people telling you that, “You’re going about it all wrong”. On the other hand, it is good to take advice from strong successful woman, who understand that everyone’s situation is unique.

I know first-hand how much others can kill your ambition when they start giving their intrusive opinions about what you are striving for, or how you’re going about it. Sometimes, even a comment that is meant to lift you up can drag you down. They can create the illusion that your goals are farther away than they appear. At times all of that noise can seem like poison to your ambition, and sometimes it is. Most of the time people are just trying to look out for you, they have your best interest in mind. “What you’re trying sounds ambitious, but it’s never worked for anyone else. Why do you think you’re different?” They don’t realize that they’re actually bringing you down. You have to be the one to understand what is actually helping you and what is not.

Stop listening to ‘them’ and start listening to people that is not only successful in the business world, but also successful in helping other women achieve their goals. I have been named the Unstoppable DIVA for a reason. I continue to push myself and others to put your best self forward. If you want to be an Unstoppable DIVA, your best bet is to listen to the advice of someone who has already achieved that level of success.

Our program can help you do just that. We offer the tools and strategies so you too can Be Unstoppable Together.     

Do you have questions or comments about the issues in today’s post; want to know how to apply them, or how to help others with them? If so, contact me at connie@pheiffgroup.com or CLICK HERE to schedule a 20-minute discovery call to discuss with you personally.

By Connie Pheiff, Unstoppable DIVA

Pheiffgroup.com * unstoppablespeaker.la

Categories
Leadership Marketing Personal Development

We could all take marketing lessons from Coca Cola

The name Coca-Cola is universal, one of the most famous brands ever. Even People all over the world over recognize the name and the logo. It’s a name like Kleenex or Xerox, so pervasive that the brand name becomes the generic description of a variety of items. Yet, Coke still spends millions of dollars each year marketing their soft drink. You would think for most of us wouldn’t even need to be marketed TO? When I go out to dinner and order a soft drink, I always say, “I’d like a Diet Coke.” What more can the company do to make us stop and pay attention?

The Share a Coke campaign is catching a lot of people’s eyes this summer. I first noticed the change on the cans about a few weeks ago. I’m not a coke drinker then I grabbed from a friend’s fridge said “Family” and the next one said “BFF.” I was curious what the new cans were all about so I actually went to the Coca-Cola website. Darn you, delicious soft drink company! I fell for your incredibly clever marketing ploy!

I thought the cans were cute, but then learned that the 20 oz. bottles have been replaced by names. With that knowledge, I revert back to the 7-year-old me who used to go through the bike license plate displays at the beach, desperately searching for my name. Unfortunately, I’m not likely to find my name on a Coke bottle this summer because the names on the bottles are the 250 most popular names of teens and millenials in the United States. How do I know this? I learned this fact because I wanted to learn more about the intriguing marketing campaign and researched articles about the campaign on the Internet.

The campaign was a huge success in the U.K. last summer so Coca-Cola decided to expand it this year. When you find your name, you can take a “selfie” with your bottle and share it online (the hashtag is #shareacoke, of course), or see who else out there has found your name for you? Not a teen or millennial? You can order a bottle with your name from the online store or get a customized bottle from the Share a Coke tour when your hometown is one of the 500 stops.
So, even though Coke is one of the most famous brands in the world, they have some how captured my attention enough to

  • Look at each individual can I take from the fridge
  • Go to their website
  • Desperately search for name on a bottle
  • Look up articles about the marketing campaign to learn more

What can we learn from this? The greats never rest on their laurels. Even the most famous brands in the world can get customers to examine their product more closely. We can #beunstoppabletogether.

Do you have questions or comments about the issues in today’s post, want to know how to apply them, or how to help others with them? If so, contact me at connie@pheiffgroup.com or CLICK HERE to schedule a 20-minute discovery call to discuss with you personally.