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Is Remote Training Putting Your Company Data at Risk?

 

By Evan Hackel

Data security has come a long way since December 2005, right? That was the month when somebody popped open a car trunk and stole a laptop that contained the records of 230,000 Ameriprise Financial customers.  Suddenly, data security became a big concern, executives heard the word “firewall” for the first time, and companies scrambled to protect themselves.

But how much has computer security really improved? You have to wonder. Only a few years ago, the records of 74,000 current and former Coca-Cola employees were compromised when laptops were stolen from company headquarters in Atlanta.

That’s really bad. But the most pressing question is, how secure is your company data? And because we are a training company, we need to ask . . .

Are your training platforms exposing your company to attacks from hackers?

It’s a troubling question, especially if you deliver training to employees in multiple locations:

  • Your trainees are logging onto Wi-Fi in Starbucks and other public places across the country. Does that expose you to risk?
  • You’ve got a powerful new distributed system that lets employees do their training on their smartphones. But is that safe? What if one of your trainees loses a phone? Does that put your company data at risk?
  • You maintain stringent security in company headquarters, but what’s going on in your regional offices? Can you be sure that laptops and workstations are secure? Remember the hard lesson that Coke learned when company laptops were lifted in Atlanta.

Proactive Steps to Take

It’s reassuring to know there are ways to make sure remote laptops, tablets and phones do not give hackers access to your company data. Here are some defenses to keep in mind:

  • Remember, the cloud can be a great defense. When your training materials reside in the cloud – in effect, on servers that are maintained by your training company, not by you in house – it is virtually impossible for hackers to use them as entry-points to get into your company’s servers or company records. And if your training modules are organized in separate “silos” so that trainees can access only one training area at a time, you have even more security.
  • Be sure that trainees are using two-step encrypted passwords to log into your system. “Two-step” means that each trainee must enter two individual credentials to start training – such as a username and a strong password that passes muster. “Encrypted” means that the username and password are “scrambled” so they cannot easily be copied over Wi-Fi or by remote hackers. Also, let trainees know that they are required to log off as soon as they complete different training units. That prevents phone thieves from stealing phones and having easy access to your training materials.
  • Make sure robust security protocols are being followed in all company locations. You know your company and its structure better than we do, so you know the obstacles you might be facing in this area.  To make sure that protocols are followed, you might have to deliver regular security training to divisional or regional supervisors. You might also need to have your training director take on the role of security officer by making sure that company security directives are being followed.

Prevention Is Better than Fixing a Breach

One certain thing is that it is much better to take preemptive steps to protect your security than it is to repair the damage after a breach has taken place. When selecting a training development company for distributed training, the best course is to choose one with the expertise to build security defense into your plans from day one.

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Sales Training Skills

How to Sell Many More Franchises by Investing Just a Litle More Time

By Evan Hackel

Do you want to sell more franchises? Of course you do.

But do you know what is stopping potential buyers from signing up for your franchise? The problem is probably that you are too eager to close the deal. You are desperate to get a commission, you are impatient to welcome that new buyer into your family, you might even be hungry to get your hands on the money they invest.

Those motivations are natural, only human. The problem is, they are scaring away the prospects who can smell your desperation from a mile away.

People buy franchises when they have a dream of a better life that matches the dream that you sell them about your franchise.

Let me repeat . . . When the client’s dream matches the dream you are selling, then you have a match made in heaven and a likely sale.

So the key is to help the prospective buyer to create a vivid, emotional personal dream that is in sync with what you have to offer. Let’s explore how you can make that happen.

Why that Dream Match Rarely Happens

Too often, we start a sales conversation with a five or 10-minute chat in which we barely scratch the surface about what a prospect is hoping to achieve by buying your franchise. Those conversations typically go like this:

• “Why do you want to own a franchise?” we ask. And the prospect replies, “I want to be my own boss” or, “I want to be in business for myself.”

• “What kind of franchise are you thinking about?” we ask. The prospect answers. “I want to own a gym, I have always been into fitness.” We then move quickly into describing our offer. And here’s a little secret. At this moment, the prospect’s eyes are glazing over. Just when you want him or her to be most excited about learning about your franchise, his or her mind is wandering.

Here Is the Better Way

Instead of spending only five or 10 minutes scratching the surface, spend at least 30 minutes digging deeper. Ask them about their passions, their fears, their hopes, their dreams. Get them to open up and share their stories, their feelings, their fantasies. Make them laugh, make them cry, make them feel something. Then, and only then, show them how your franchise can make their dreams come true.

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Advice Branding Entrepreneurship Growth IT Marketing Operations Sales Training Strategy Technology

Revolutionize Your Marketing Strategy: The Top Email Marketing Software platforms of the Year

 

 

As a business, email marketing is an essential tool to reach out to prospects, build relationships, and generate leads. With numerous email marketing platforms available, it can be challenging to determine which one is best suited for your business.

In this article, we will discuss the top email marketing platforms for B2B businesses.

 

What is B2B Email Marketing?

B2B email marketing is the process of sending promotional messages via email to businesses or individuals who work in businesses. The goal of B2B email marketing is to create awareness, generate leads, and build relationships with prospects that may eventually convert into customers.

 

Why is Email Marketing Important for B2B Businesses?

Email marketing is a cost-effective way to reach out to prospects, build relationships, and generate leads. It is estimated that for every $1 spent on email marketing, businesses can expect an average return of $42. This makes email marketing a crucial tool for B2B businesses looking to grow their customer base.

 

Top Email Marketing Platforms for B2B Businesses

Here are the top email marketing platforms for B2B businesses:

1. HubSpot

HubSpot is a popular inbound marketing platform that offers a suite of tools for email marketing, CRM, social media, and content management. With its easy-to-use drag-and-drop email builder, HubSpot allows you to create personalized emails that resonate with your audience. It also provides robust analytics that can help you measure the effectiveness of your email campaigns.

 

2. Mailchimp

Mailchimp is a cloud-based email marketing platform that allows you to create, send, and track email campaigns. With its user-friendly interface, Mailchimp makes it easy to design and send professional-looking emails. It also offers features such as A/B testing, segmentation, and automation that can help you optimize your email campaigns.

 

3. Constant Contact

Constant Contact is an email marketing platform that provides a wide range of features such as email templates, list management, and reporting. With its easy-to-use interface, Constant Contact allows you to create and send professional-looking emails that are tailored to your audience. It also provides robust analytics that can help you track the success of your email campaigns.

 

4. Campaign Monitor

Campaign Monitor is an email marketing platform that offers a variety of features such as drag-and-drop email builder, automation, and segmentation. With its customizable templates and responsive design, Campaign Monitor allows you to create emails that look great on any device. It also provides detailed analytics that can help you measure the effectiveness of your email campaigns.

 

5. Sendinblue

Sendinblue is a cloud-based email marketing platform that offers features such as email design, list management, and automation. With its intuitive interface, Sendinblue allows you to create and send professional-looking emails that are tailored to your audience. It also provides detailed analytics that can help you track the success of your email campaigns.

 

6. Pardot

Pardot is a marketing automation platform that offers a suite of tools for email marketing, lead management, and analytics. With its drag-and-drop email builder and automation features, Pardot allows you to create personalized emails that resonate with your audience. It also provides robust analytics that can help you measure the effectiveness of your email campaigns.

 

7. Marketo

Marketo is a marketing automation platform that provides a variety of features such as email marketing, lead management, and analytics. With its drag-and-drop email builder and automation features, Marketo allows you to create personalized emails that are tailored to your audience. It also provides robust analytics that can help you track the success of your email campaigns.

 

8. ActiveCampaign

ActiveCampaign is a cloud software platform for small-to-mid-sized businesses and is based in Chicago, Illinois. The company offers software for customer experience automation, which combines the transactional email, email marketing, marketing automation, sales automation, and CRM categories

For more information visit tylerhayzlett.com