If you are ready to kick some serious butt as an entrepreneur of your expertise, this is the program you’ve been looking for.
You’re getting the fastest, easiest, and most reliable way to market your business and generate MORE leads, BETTER prospects, and BIGGER sales.
Why?
Because we don’t start with tactics.
Everyone wants tactics – even you. C’mon, admit it!
Tactics without strategy is busywork.
Random activity leads to random results.
What we’ve found with our most successful clients is that they work REALLY hard on the foundational DECISIONS (strategy) in their business so that their day-to-day CHOICES (tactics) become easy.
There is NO secret sauce, silver bullet, or magic beans.
But if there were, it would consist of two simple ingredients that you need to help you create a steady stream of leads, clients, and cash…
The real difference: we cross the chasm from information to implementation with specific assignments that move you and your business forward in tangible, specific ways.
Using these expert marketing strategies, tactics and tools (these are the same exact strategies I share with my private clients who invest $15,000 to work with me 1-on-1 for 90 days) you’ll dramatically improve your ability to:
Generate new and better-qualified leads
Close more and bigger deals faster
Improve the quality and quantity of your referrals
Boost your word of mouth marketing power
Charge higher fees regardless of the economy
Book more business over competitors who are essentially “invisible” where it counts the most – in front of prospects, clients and influencers
Master much smarter marketing, sales and business development tactics that work in a wide variety of businesses – including YOURS!
EPF(as the cool kids call it) is designed around the exact principles, practices, and tools to help you make a dent in the universe, recharge your batteries, and go full steam ahead into the new normal with a high-fee, high-fun expert-based business that you love — and that will refill your bank account with a steady stream of prospects, clients, and cash.
“When you treat someone in an exemplary manner, anything less than that becomes ordinary to them. Beware of the expectation triggers you setoff in others.” -Greg Williams, The Master Negotiator & Body Language Expert (Click to Tweet)Click here to get the book!
“This Is How To Trigger Someone In A Negotiation”
I heard music that brought back memories from many years ago. As I listened, a broad smile captured my face. The music was the trigger of that occurrence.
When you’re in a negotiation, are you aware of the triggers that motivate your actions, your thoughts? Do you consider how the other negotiator is driven by what’s triggering him? You should be astutely aware of what’s occurring below your mental state of consciousness in both cases. Because therein lies, what will dictate the degree of success you’ll have in the negotiation. Observe the following insights about triggers, how they work, and how you can use them to motivate someone to take action in your negotiation.
Most of you have seen Scott Jordan present his pocketed/wired vests pitch on Shark Tank. Scott has had an amazing run selling his specialty vests, primarily to travelers and also nomadic folks who need a lot of pockets, comfort, and style.
I had the pleasure of catching up with Scott Jordan recently, for a C-Suite and eMarketing Association interview.
The SCOTTeMASK innovation and launch discussion portion of the interview is here:
The remainder of the interview discusses how Google’s core search business is a “tax” on marketers, even if the consumer already knows they want a product or to visit a brand.
We also discussed the challenges of demand creation and brand building. We also covered a lot of general business issues as well as the inspirational story of his dog Margaux.
Bullies bully those that bow to the bully’s power. Thus, your actions determine if you’re the object or objection of a bully.” -Greg Williams, The Master Negotiator & Body Language Expert (Click to Tweet)
Negotiations can be difficult when certain personality types are competing against one another. Add the perception of one of the negotiators feeling bullied, and you have a volatile mix of perceived antagonism, backed up by, “oh no you won’t” – the adopting of a ‘dig in your heels’ negotiation on both sides. And that lack of flexibility and steadfastness can lead the negotiation down a tumultuous path. So, how might you negotiate with someone that displays bullying tactics?
Since there are different types of bullies. Some can be more challenging than others. But, when negotiating with a bully, there are a few things you should not do. Thus, a bully can appear in different forms in a negotiation. And when you negotiate with a bully, you must know how to handle him, no matter his demeanor. Continue and discover what you should not do when negotiating with a bully. Click here ====> https://bit.ly/3lEHsU8
“Just because reasoning lost its battle, doesn’t mean you have to lose yours.” -Greg Williams, The Master Negotiator & Body Language Expert (Click to Tweet)
“7 Reasons To Be Careful Negotiating On Social Media”
People don’t realize; they’re always negotiating.
Some people consider negotiations to be a formal process. In reality, you’re always negotiating, even when you’re on social media. Most people don’t recognize that fact. And social media can have a profound impact on negotiations and your life. That’s why you should be careful about the content you place on social media and its effects on your future negotiation sessions.
Negotiating on social media can stretch across any platform, and it can encompass different media (e.g., tweets, videos). Observe the following seven reasons why you should be careful negotiating on social media, especially if a video component is absent. And consider how your negotiation efforts become challenged as the result of dealing on social media.
Lies can be insidious, harmful, and mentally debilitating. They’re also more mentally strangling when delivered from a supposed trusted source. Thus, the intent of a lie’s purpose determines its deceit threshold and the mental harm derived from it. A lie can extend calamitous damage into a negotiation, and unfortunately, it can do the same when you’re engaged in other aspects of your life. That’s why you must arm yourself with the insight needed to gauge when someone is lying, the reason they’re doing so, and what their intent is. By having that knowledge, you’ll be more capable of protecting yourself from those that openly lie to you. Even more important, you’ll be able to shield yourself from more harmful lies in your negotiation and other areas of your life. And here’s how to do that.
Trickery can cause you to rewrite your history or be the source of your forestalled future. In a negotiation, it can be the difference between a sad and smiley face outcome. That’s the con that it perpetrates on one’s mind. And while playful trickery can be a delight, residing in the funhouse of your imagination, when someone delivers it with sinister intent, it can distort your reality as though you were viewing it through a mirror that deforms your mind. Good negotiators, like magicians, know how to ply the trades of trickery. They do so to get you thinking of one thing while keeping you engaged long enough with distractions, to extract deals that under other circumstances you’d never accept. And that’s why you need to be wary of the negotiator that uses trickery against you. He can make your otherwise positive outcomes disappear.
In the right environment, trickery fills you with delight. But in a negotiation, trickery can deliver you to fright. Learn how to distinguish the difference between the two, before trickery hurts you. https://bit.ly/3cYeVWG
You’ve probably heard that there’s an inner artist inside us all. Whether that’s true or not is debatable.
I’m a businessman, not an artist, but I have been known to play a bit of Pictionary from time to time. Recently, Rob Angel, who invented Pictionary, joined me for an episode of All Business with Jeffrey Hayzlett. Even Rob admits he can’t draw, but he knows why millions are drawn to the game.
“The thing about Pictionary is the brand isn’t the drawing. It isn’t the name. The brand really is the excitement and the fun that you have,” he said. “If you can’t draw or you can’t sketch, it doesn’t matter. It’s like a rock concert. You know everybody’s engaged. You remember those moments.”
He added, “All your senses are alive, so drawing is not paramount to winning or playing, you’re having a good time.”
What impresses me the most about the game is the premise is very simple. At its core, it’s a piece of paper and a pencil. Things we all have lying around our house right now! However, none of us invented a product that sold more than 30 million units in 60 countries. So how did Rob do it?
In 1982, he graduated from college and moved in with some friends. One of the roommates introduced him to a game called Trades on Paper. At the time, board games like Trivial Pursuit and Risk were popular ways to pass the time. Rob and his friends would talk about making Trades on Paper into a board game, but the idea never got off the ground.
“I got inside my head,” he recalled. “I can’t do it. I’m just a waiter. All this negative self-talk and limiting beliefs totally took over for two years. I had to stop. I had to stop doing that.”
So, Rob and his buddies set off to make a game.
“We had no business being in the game business,” Rob said. “I didn’t have a plan. Why ruin a good business with a plan?”
While he couldn’t wrap his head around creating a business plan, Robert knew he had to come up with something. He went to the back yard, opened up the dictionary, and started building a word list.
“I opened (the dictionary) up and wrote down the first word that made sense, aardvark,” Rob said. “That’s why I called the whole thing, finding your aardvark. That changed everything. That changed my mindset from ‘I’m a waiter’ to ‘I’m a game inventor. It took two years to write aardvark. It took 30 seconds to write the second word. It just got faster. By the time I was done, I was a game inventor.”
Soon Rob had a yellow legal pad filled with more than 5,000 words. About half made it into the first version of Pictionary. By the way, Robert still has that legal pad today.
By now, they had come up with a straightforward business plan.
“Our business plan was written, I swear, on the back of a cocktail napkin that my partner took from under my beer,” Robert remembers. “He writes down: make games, sell games. That’s it.”
The original plan was to produce 1,000 games, by hand, at their apartment.
Robert said their ambition was matched by their inexperience in business. He doesn’t think they would have been as successful if they actually understood the game business.
“If we had known what we’re doing. I wouldn’t be sitting here,” Rob said. “We did everything by intuition, by gut. There was no internet to say, ‘How do you market a game?’ Without question, too much information would have stymied us because we just had to make choices. Right, wrong or indifferent and live with them.”
Rob said they came up with the name Pictionary right away, but there was a slight hiccup. There was a game already on the market called Fictionary, so their original trademark application was denied. Instead of getting lawyers involved, Robert called the trademark owners and got the OK to move ahead with Pictionary.
“Our intention was always to create a game that people would love. The graphics were important, the rules were important, but the ultimate deal of the game was to have fun,” Rob said.
With that in mind, Rob said the company began listening to consumers early on. It helped shape some of the game’s rules. Doing this allowed the founders to realize they didn’t know everything and stayed true to the game’s vision and purpose.
That lesson came in handy a few years later when game giant, Milton Bradley, came knocking on their door, offering millions for Pictionary’s rights. Rob said they turned it down after Milton Bradley refused to commit to keeping Pictionary’s rules, graphics, or packaging intact. Rob said he didn’t want his financial future tied up with Milton Bradley’s vision of Pictionary.
“We had no plan B. We were willing to go back to waiting tables and stay waiting tables than compromise our vision and our dream,” he recalls. “We stayed with it for 16 more years, we weren’t going to walk away…There was a lot of money to be made. I called (Pictionary) my 17-year start-up.”
Rob said they could walk away from the Milton Bradley deal and remain friends with his partners to this day because of one key thing: shared values.
“We all have integrity. That’s what’s important to me,” Rob said. “When the chips were down, and they were, we had each other’s back. We could trust each other.”
He added that they learned that lesson early on, during one of their first runs. A manufacturing glitch had Rob and his partners sorting through a half-million game cards. It tested his fear of failure.
“But guess what? When we were done, my two partners and I did it together. We bonded,” he remembered. “We understood we had each other’s back. It created this connection that we didn’t have because we had this shared enemy to fight against. That set up on the path of the next 15 years of this beautiful friendship and connection.”
In 2001, Rob and his crew found the perfect partner in toy giant Mattel. While everyone is happy with the deal, Rob did confess something during the interview.
“I would have gotten out earlier,” Rob said. “The last five years, it was a job. I’d lost my passion.”
Since selling Pictionary, Rob did non-profit work and wrote a book. Now he’s getting his creative juices flowing again, working on ideas for new games, a possible TV show, and other endeavors.
He said a lot about the game industry has changed since his buddies came up with Pictionary in the 1980s. For one, the barrier to enter the business is a lot lower because of the internet and crowdfunding platforms like Kickstarter, but he does offer a word of warning.
“What’s your intention for this,” Rob said. “if their idea is, they’re going to make a lot of money, it’s really difficult because there’s so many (games). You better rethink that.”
I had a great time talking to Rob. So many business lessons to learn from and I felt like we just hit the tip of the iceberg.
We covered much more during our episode about the business of Pictionary and Rob’s advice to young entrepreneurs. You can listen to the full episode here.
“You can’t control a pandemic. But you can control the degree that it controls you.” -Greg Williams, The Master Negotiator & Body Language Expert (Click to Tweet)
During pandemic times, it can become more challenging to negotiate. Because, during a pandemic, a negotiator’s emotions can become labored. His mind may become consumed by the environment that surrounds him. And his thoughts succumb to the wellbeing of those for whom he cares. Plus, his mind may become burdened by considering how he’ll maximize resources, which can push him over the boundaries of what would otherwise be a more even-tempered individual. That can lead him to make irrational, hasty, and damaging decisions, which impales him on a negotiation bed of nails, due to him not being clear of head and mind.
In essence, he might lose his ability to be rational, allowing logic to become subverted by his driving perception to maximize the negotiation outcome at his negotiation counterpart’s expense. So, how might you overcome the dilemma of negotiating stronger in your negotiations during a pandemic? Consider the following, and you’ll gain insights into accomplishing just that.
