C-Suite Network™

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Best Practices Growth Strategy

March Momentum: Position Your Business for Success Before Q2

March Momentum: Position Your Business for Success Before Q2

As winter fades and spring approaches, March is the perfect time for business owners to reset, strategize, and maximize their financial opportunities. Whether you’re a seasoned entrepreneur or just getting started, the actions you take now can determine your success for the rest of the year.

 

  1. Tax Season: Last-Minute Moves That Can Save You Thousands

March is crunch time for tax planning. If you’re a business owner, you should be asking yourself:

  • Are you maximizing deductions?
  • Do you have the right business structure in place to minimize taxes?
  • Are you leveraging retirement contributions or reinvesting in your company wisely?

If your answer to any of these questions is “I’m not sure,” it’s time to consult with an expert before tax deadlines hit. A strategic approach could mean the difference between overpaying or keeping more of your hard-earned money.

 

 

  1. Entity Formation: Don’t Wait Until Year-End

Many entrepreneurs wait until the end of the year to form an LLC or Corporation, thinking it will help them save on taxes. However, incorporating early in the year—especially in March—has major advantages:
✅ You start building business credit sooner.
✅ You establish liability protection before potential risks arise.
✅ You unlock tax-saving strategies that benefit you throughout the year, not just in Q4.

Waiting too long could mean missing out on key opportunities, and with IRS and state processing times increasing later in the year, now is the best time to act.

 

  1. Spring Cleaning Your Business Finances

March is a great time to conduct a financial check-up to ensure your business is on track. Consider:
📌 Reviewing and cutting unnecessary expenses.
📌 Ensuring compliance documents, contracts, and filings are up to date.
📌 Setting revenue goals and refining marketing strategies for Q2.

Just like you’d declutter your home in the spring, your business finances should also be in top shape before heading into the second quarter.

 

  1. Planning for Growth: Are You Positioned to Scale?

Are you thinking about expanding your business? Whether that means hiring new employees, launching a new product, or expanding into new markets, now is the time to put those plans in motion. Ask yourself:

  • Do I have the right legal and financial structures in place to support growth?
  • Am I using the right business credit strategies to fund expansion?
  • What risks could arise, and how can I mitigate them with proper asset protection?

Growth isn’t just about revenue—it’s about building a sustainable, well-structured business that can scale efficiently.

 

Final Thought: March is the Month of Action

Spring is the season of new beginnings, and your business deserves a fresh start. Don’t wait until year-end or tax deadlines to make strategic moves. Take action now, build momentum, and set your business up for a profitable and protected future.

If you need expert guidance on entity formation, tax strategies, or business growth, Controllers, Ltd. is here to help. Let’s make March the month that changes everything for your business.

🚀 Book a complimentary strategy session today! Call 775-384-8124 or visit ControllersLtd.com

Would you like any refinements or additions to align more with your goals? 🚀

Categories
Branding Leadership Marketing

Living Your Brand with Hospitality – The Essence of Gracious Hosting

Living Your Brand with Hospitality

The Essence of Gracious Hosting

Living your brand extends beyond the mere visual aspects; it encompasses every interaction and experience associated with your organization. Hospitality, often overlooked, is a critical tenet in this context. It’s about being more than just product or service providers; it’s about being gracious hosts. This essay delves into the nuances of hospitality as an integral part of living your brand. It focuses on standing upon someone entering, offering refreshments, and guiding them to their destination.

The Art of Greeting

Standing up when someone enters the room is a powerful gesture of respect and attentiveness. It transcends cultural boundaries and is universally recognized as a sign of good manners. For a brand, this simple act signals that each visitor is important and worthy of attention. It sets a welcoming tone for the interaction and creates an atmosphere of respect and professionalism.

The Gesture of Offering Refreshments

Offering water, coffee, or tea is a hallmark of traditional hospitality. It goes beyond the essential provision of comfort; it’s a symbolic act of care and nurturing. In a business setting, offering refreshments is a small but impactful way to make visitors feel valued and comfortable. It demonstrates attentiveness to their needs and contributes to a positive, relaxed environment.

Personal Guidance Over Impersonal Directions

When guiding visitors to the appropriate office or location, the personal touch of walking them there, rather than pointing or giving verbal directions, is significant. It shows a commitment to ensuring their comfort and convenience. This practice makes the visitor’s experience more pleasant and provides an opportunity for casual interaction, which can strengthen relationships and enhance the brand’s perception.

Creating Memorable Experiences Through Hospitality

In the realm of customer engagement, the role of hospitality m creating memorable experiences is paramount. When visitors are treated with respect and care, their interaction with the brand transcends mere transactional expertise and becomes a cherished memory. This essay explores the impact of hospitality in forging lasting positive impressions and how such experiences can shape a customer’s perception and advocacy for a brand.

The Essence of Hospitality in Customer Experience

Hospitality, at its core, is about making visitors feel welcomed, valued, and cared for. It involves genuinely catering to their needs and ensuring their comfort. In a business context, hospitality can be expressed through attentive service, a warm and inviting environment, and thoughtful gestures that exceed expectations.

Impact on Customer Perception

How a brand treats a visitor can significantly influence their overall perception of the brand. Hospitality that makes them feel respected and valued can leave a lasting positive impression. This positive experience becomes associated with the brand, enhancing its reputation in the eyes of the customers and making it more likely that they will return.

The Ripple Effect of Memorable Experiences

Memorable experiences created through hospitality have a ripple effect. Satisfied visitors are likelier to share their positive experiences with friends, family, and broader social networks. This word-of-mouth is incredibly valuable as it is a genuine and trusted form of endorsement for the brand.

Strategies for  Delivering  Memorable Experiences

  • Personalized Service Tailoring service to meet each visitor’s preferences and needs shows that the brand values them as individuals. This could include personalized greetings, remembering previous preferences, or offering customized recommendations.
  • Attention to Detail – Often, the small things make a big difference. Paying attention to detail in every aspect of service delivery can significantly enhance the visitor’s experience. Creating a Welcoming Atmosphere —-The environment in which visitors interact with the brand should be warm, inviting, and comfortable. This atmosphere sets the stage for a positive experience.
  • Empathy and  Responsiveness -Staff should be trained to empathize with visitors and respond promptly and effectively to their requests or concerns. Empathy in service delivery shows that the brand cares about the visitor’s experience.

Going Beyond Expectations – The Ultimate Differentiator

True hospitality is about anticipating needs before they are even expressed. A well­ trained team understands the importance of being proactive rather than reactive. For example, offering a guest a seat before they ask, adjusting the room temperature based on visible discomfort, or providing reading glasses for a visitor struggling to read documents. These seemingly minor actions leave an indelible impression that sets a brand apart from competitors.

Additionally, genuine hospitality extends beyond physical spaces –it permeates digital interactions as well. A thoughtful, timely follow-up email thanking a visitor for their time, remembering a detail from a past conversation, or sending a handwritten note all reinforce the idea that the brand values relationships, not just transactions.

Challenges and Considerations

While striving to provide excellent hospitality, brands must be mindful of not overstepping boundaries or making assumptions about what visitors may need or prefer. Hospitality should be adaptable and responsive to the unique needs of each visitor. Respecting personal preferences, cultural nuances, and professional boundaries ensures that hospitality remains a positive force rather than an intrusion.

The Lasting Legacy of Hospitality in Branding

Incorporating hospitality into the very DNA of a brand is not just about short-term impressions; it is about long-term reputation. The most beloved brands are those that make customers feel seen, valued, and genuinely appreciated. A warm greeting, an unexpected kindness, or a thoughtful gesture are more than acts of courtesy; they are foundational pillars of brand identity that shape consumer loyalty and advocacy for years to come.

Key Takeaways:

  • Hospitality is a fundamental aspect of brand experience, going beyond visual branding elements.
  • Simple gestures such as standing to greet, offering refreshments, and personally guiding visitors enhance the customer
  • Thoughtful hospitality fosters positive brand perception and strengthens customer loyalty.
  • Memorable experiences have a ripple effect, leading to word-of-mouth recommendations and increased brand
  • Personalization, attention to detail, empathy, and a welcoming atmosphere are critical strategies for delivering exceptional hospitality.
  • Anticipating needs before they are expressed differentiates a brand and solidifies its reputation for excellence.
  • Thoughtful hospitality should be extended to digital interactions to reinforce strong relationships beyond face-to-face encounters.

Call to Action:

Transform your brand into a beacon of hospitality. Evaluate your customer interactions– you making each visitor feel valued, respected, and truly welcomed? Take intentional steps to weave hospitality into your brand culture, train your team in gracious hosting, and watch as your reputation flourishes. A single thoughtful gesture can turn an ordinary encounter into an extraordinary experience

–start today and make hospitality the heart of your brand identity.

 

Author’s Note

I want to take a moment to honor the man in the opening image of this article. You see, I worked with this inimitable and wonderful man in 1992-3, in Chicago, Illinois. His name is Emerson Frith. Emerson was my Food and Beverage Manager, who I considered to be my Assistant Manager, who held a lot of responsibility. You see, at the Monroe Club, Members paid a lot of money just to come to the Club to eat lunch. Some of the top financial heads in the city were Members, and they relied on supreme service, tremendous food and beverages, and an atmosphere worthy of striking multi-million dollar deals at the dining table.

Emerson’s signature and infectious smile immediately changed any mood to one of the finest hospitality and warmth. Members would often tell me that with as many choices to dine in the city, they came to Monroe Club because they knew Emerson would not only ensure the event was memorable, but their guests would be wowed by the experience.

Chicago is unique when it comes to dining. Some say it’s New York without the attitude, and London without the trans-Atlantic flight. In a town known the world over as Al Capone’s stomping ground, Chicago is a food town, Members have dozens of choices within a short walk, and Emerson made their visits bullet-proof (pun intended), with his impeccable attention to detail.

Emerson was my friend. Emerson was married to another dear friend Teresa, my go-to, accountant and wizard with the numbers. I say “was” because Emerson passed away several years ago of ALS–Lou Gehrig’s Disease. I, along with everyone who ever knew Emerson, miss him dearly. No one I have ever met would or could top him. This is my tribute to his uniqueness — his charm — his life.

I still keep in touch with Teresa, who was fortunate to share his short life with her. The use of his picture is with fondness and her permission.

Categories
Entrepreneurship Personal Development Women In Business

Negotiating Past Family Trauma

Today, we’re diving into a topic that’s close to many of our hearts but often swept under the rug: navigating past family trauma. Whether it’s from past hurts, childhood experiences, or ongoing family dynamics, trauma can sneak up on us and impact our lives in unexpected and destructive ways. Are you open to explore how we can understand, address, and ultimately heal from family trauma to become better negotiators and, more importantly, happier and healthier individuals.

What is Family Trauma Anyway?

First off, let’s define the beast. Family trauma can stem from various sources (whether abuse, neglect, addiction, mental illness, etc.). These experiences can leave deep scars, affecting our emotional well-being and behavior long after the events have passed.

Recognizing the Signs

Trauma isn’t always easy to spot. Often, we’re in denial about our past traumas. Even when that’s not the case, it can hide in emotional triggers or behavioral patterns. Do you find yourself avoiding conflict at all costs or, conversely, jumping into it headfirst? Do certain situations leave you feeling disproportionately anxious or angry? These might be signs of unresolved trauma.

Preparing for Negotiation

Self-Awareness is Key

Understanding how your trauma influences your negotiation style is the first step. Are you a people-pleaser, afraid to say no? Or perhaps you’re overly aggressive, fearing loss of control? Recognize these patterns and remind yourself that they’re just that—patterns, not fixed traits.

Set Healthy Boundaries

Learn to say ‘no’ without guilt. Establish what you’re comfortable with and stick to it. Boundaries are crucial for maintaining your well-being and fostering respectful negotiations.

Seek Professional Support

Don’t hesitate to seek help from therapists or counselors. They can provide tools to navigate your trauma and develop healthier coping strategies.

Apply the No F.E.A.R. Model

My No F.E.A.R. model is ideal for combatting trauma-related approaches. If you incorporate this model as part of your regular negotiation preparation you’ll be well ahead of the curve and ready to get better outcomes, not driven by past trauma. Grab your free copy of my e-book on No F.E.A.R. Negotiating.

Communication Strategies

Active Listening

One of the best ways to negotiate past trauma is by truly listening. Active listening helps you understand the other person’s perspective and shows them you value their input. It’s a powerful way to build trust and empathy.

Empathy and Compassion

Speaking of empathy, bring it into your negotiations. Understand that everyone has their own struggles and pains. Approach discussions with compassion, and you’ll find that people are often more willing to meet you halfway. It’s also a valuable way to decrease ego and reactivity – for you and the other party.

Assertive Communication

Being assertive doesn’t mean being aggressive. It means expressing your needs and wants clearly and respectfully. Practice stating your points without blaming or shaming the other person.

Healing and Moving Forward

Forgiveness and Letting Go

Forgiveness can be a tough pill to swallow, but it’s essential for healing. Forgive yourself for past mistakes and, if possible, forgive those who hurt you. It doesn’t mean condoning their actions but releasing the hold they have over you.

Building New Patterns

Start small. Replace old, unhealthy patterns with new, positive ones. Practice responding calmly rather than reacting impulsively. Over time, these new patterns will become second nature.

Create a Support Network

Surround yourself with supportive friends, family, or even support groups. Having a network can provide the encouragement and validation you need to stay on track.

Practical Negotiation Tips

Preparation and Planning

Always come prepared. Know what you want to achieve and have a plan. Preparation reduces anxiety (and with it emotional responses and reactivity) and increases confidence, allowing you show up as the best version of yourself.

Focus on Interests, Not Positions

Instead of fixating on specific outcomes (positions), focus on the underlying reasons (interests). This approach opens the space to find more creative and mutually beneficial solutions, avoiding becoming too attached to one’s position.

Adopt a Problem-Solving Approach

Shift from a win-lose mentality to a problem-solving mindset. See negotiation as a collaborative effort to resolve issues rather than a battle to be won. You’ll be surprised at the power of combining brainpower versus pitting it against each other.

Real-Life Stories

Let’s not forget the power of personal stories. Hearing how others have navigated past their trauma can be incredibly inspiring. Make a point of reading (or watching) stories about others who have overcome trauma in their lives and learn from their journeys (i.e. what to avoid, what to embrace, etc.). These stories remind us that healing is possible and that we’re not alone in our struggles.

Final Thoughts

Negotiating past family trauma isn’t a one-and-done deal. It’s a continuous journey of self-awareness, healing, and growth. But with the right tools and mindset, you can transform past pains into strengths and navigate your way to healthier, happier relationships and more effective negotiations.

Remember, you’re not just negotiating deals—you’re negotiating your path to a brighter, more empowered future.

Until next time, stay strong and stay compassionate!

Categories
Entrepreneurship Personal Development Women In Business

Negotiating a New Nationalism: Embracing Empathy, Collaboration, and Growth

With both Independence Day and Canada Day in our rear view mirrors this week, it got me thinking about nationalism and national pride. In particular, I was contemplating how the principles of the Art of Feminine Negotiation™ could be invoked to create a new kind of nationalism – one that embraces empathy, collaboration and growth over old competitive models that don’t serve us.

In our increasingly interconnected world, the traditional approach to nationalism—rooted in the competitive mindset of “We’re the best”—can lead to unnecessary conflict and division. As individuals, we have the power to redefine what nationalism means, shifting our focus from competition to empathy, collaboration, and continuous improvement. By asking, “How can we be better?” we can contribute to a more harmonious and inclusive society.

Understanding Traditional Nationalism

Traditional nationalism, with its fervent flag-waving and face-painting, often emphasizes superiority and competition, leading to a sense of division and exclusivity. This approach can foster xenophobia, inhibit cultural exchange, and create tensions both within and between nations. To build a more inclusive and peaceful world, I invite you to reimagine your personal approach to nationalism.

The Need for a Personal Shift

In a globalized society, clinging to outdated notions of competitive nationalism is counterproductive. Instead, what if we embraced a more empathetic and collaborative form of nationalism to help us connect with others, understand diverse perspectives, and work together to solve common challenges?

Principles for a New Personal Nationalism

In considering this issue, it struck me that the principles needed to embrace a new kind of nationalism are those I’ve been advocating from the Art of Feminine Negotiation. Here’s a few practical principles you can apply to kickstart your new brand of personal nationalism.

Empathy and Emotional Intelligence

  • Practicing Empathy: Take the time to understand and appreciate the experiences and perspectives of people from different cultures and backgrounds.
  • Emotional Intelligence: Use emotional intelligence to navigate conversations about national identity, fostering understanding and reducing conflict.

Active Listening and Communication

  • Active Listening: Engage in active listening during discussions about national and cultural issues, ensuring that everyone feels heard and respected.
  • Effective Communication: Communicate openly and respectfully about national pride, focusing on commonalities rather than differences.

Flexibility and Adaptability

  • Being Open to Change: Be open to new ideas and perspectives and be willing to adapt your views on nationalism as you learn and grow.
  • Embracing Cultural Exchange: Embrace opportunities for cultural exchange, learning from the experiences and traditions of others.

Patience and Persistence

  • Long-term Commitment: Commit to the long-term process of fostering a more inclusive and empathetic form of nationalism.
  • Persistence in Dialogue: Stay engaged in conversations about national identity, even when they are challenging, to promote understanding and unity.

Collaboration and Teamwork

  • Collaborative Efforts: Participate in community initiatives that promote cultural diversity and international cooperation.
  • Building Relationships: Build relationships with people from different cultural backgrounds, strengthening social cohesion.

Balance and Fairness

  • Fairness in Perspective: Strive for fairness in your views and discussions about national identity, acknowledging both strengths and areas for improvement.
  • Balanced Approach: Maintain a balanced approach to nationalism, celebrating your country’s achievements while recognizing its challenges and areas for growth.

Practical Steps for Individuals

Education: Educate yourself about global issues and the histories and cultures of other nations. This can broaden your perspective and foster a more inclusive sense of nationalism.

Community Involvement: Get involved in community projects that promote cultural diversity and understanding. Volunteering with organizations that support immigrants and refugees is a great way to start.

Mindful Media Consumption: Be mindful of the media you consume. Seek out sources that provide balanced and nuanced views of different countries and cultures and be wary of content that promotes divisiveness.

Travel and Cultural Exchange: Travel, if possible, to experience other cultures firsthand. Engage in cultural exchange programs and events to learn and share with people from different backgrounds.

Positive National Conversations: Encourage positive conversations about national identity in your social circles. Focus on how your country can grow and improve rather than just highlighting its superiority.

Personal Reflection and Engagement

Reflecting on our personal views of nationalism and considering how we can contribute to a more positive and collaborative national identity is crucial. Here are some questions to consider:

  • How do I currently view my national identity, and how might this perspective impact others?
  • What steps can I take to promote a more inclusive and empathetic form of nationalism in my daily life?
  • How can I encourage my friends and family to adopt a similar approach?

Moving Forward

This new approach requires a surrendering of ego. Contrary to our conditioned perspectives that this would constitute weakness, a new imagined nationalism would recognize these skills as strengths.

By adopting the principles of empathy, collaboration, and continuous improvement, we can redefine nationalism on a personal level. This shift allows us to connect more deeply with others, celebrate our shared humanity, and work together towards a better future. As individuals, we have the power to influence and inspire those around us, contributing to a more peaceful and inclusive world.

Let’s embrace this new form of nationalism and strive to be better, not just the best.

Categories
Growth Strategy Women In Business

The Visibility Revolution: Why It’s Time For Coaches And Consultants To Step Into The Appreciation And Income Spotlight

The Visibility Revolution: Why It’s Time For Coaches And Consultants To Step Into The Appreciation And Income Spotlight

By Kathleen Caldwell
Founder, C-Suite Network™ Women’s Coaching & Consulting Council™ & Women’s Success Accelerator™
For Too Long, Coaches And Consultants Have Been The Best Kept Secret. It’s Time to Change That.

Executives, business leaders, entrepreneurs and athletes among so many others who achieve high-level success don’t do it alone. Behind every transformation is a trusted coach, consultant, or strategic advisor guiding the way.

Yet, in most public success stories, we only hear about the visionary, not the strategist.

If the coaching and consulting industry wants to elevate itself, we must shift from being “behind-the-scenes” players to recognized, credible authorities.

I have been a professional, credentialed coach and consultant since 1998, long before coaching became mainstream. I attended one of the original International Coach Federation (ICF) conferences in Greenleaf, Florida—during a hurricane. That experience solidified my understanding of just how powerful and resilient the coaching industry is. Over the decades, I have seen firsthand the profound impact that great coaching has on individuals, businesses, and entire industries.

When Coaches And Consultants Remain Anonymous, Our Industry Loses Visibility

When clients acknowledge their trusted advisors, it raises the social proof and perceived value of coaching and consulting. Visibility directly contributes to greater investment from companies, leaders, and executives who recognize coaching as an essential asset.

The result is a stronger, more profitable and valuable coaching and consulting industry.

The world’s top CEOs, athletes, and thought leaders don’t succeed alone. They have trusted advisors, strategists, and mentors behind the scenes. Yet, when success stories are told, we rarely hear about the coach who helped shift the mindset, the consultant who restructured the strategy, or the advisor who helped navigate the pivot.

We need to change the narrative. Success isn’t a solo act—it’s a partnership.

When clients publicly acknowledge their coaches, they raise the perceived value of coaching and consulting for everyone. Visibility transforms careers and businesses alike.

Remaining anonymous in your industry limits your ability to attract premium clients.

Financial sustainability and growth depend on visibility. If potential clients can’t see the impact you’ve had, they’re unlikely to invest at a premium level. To elevate our industry, coaches and consultants must be willing to step into the spotlight and demonstrate their value openly.

It’s hard to shine a bright light in the world if you can’t pay your light bill! The reality is that sustaining a thriving business requires financial success—visibility is a direct pathway to revenue growth.

Encouraging public testimonials and success stories helps clients proudly share their journeys. Coaches and consultants should be visible parts of these narratives, reinforcing the value of strategic guidance and support.

Businesses that publicly recognize their advisors reinforce coaching as an essential investment. It’s not self-promotion; it’s clarifying and affirming the importance of strategic partnerships in business and personal growth. Positioning coaching and consulting as strategic growth tools is critical!

It’s Important To Join Networks That Amplify Your Visibility

Becoming part of a community of recognized experts not only enhances your credibility but elevates our entire industry’s reputation. Visibility grows exponentially when aligned with other top-tier professionals.

The C-Suite Network™ is precisely such a community, bringing together influential executives, business leaders, and industry innovators. By joining the C-Suite Network Women’s Coaching & Consulting Council™, you surround yourself with ambitious women coaches and consultants dedicated to excellence, growth, and collaboration. This powerful network offers you the resources, strategic partnerships, and high-level visibility needed to position yourself as a distinguished expert and thought leader. Together, we champion your success, amplify your voice, and help you confidently step into premium opportunities that elevate your impact and income.

Claim Your Impact: Overcoming the Fear of Visibility

Yet, even within powerful networks, stepping into visibility requires overcoming a common internal barrier. Many coaches hesitate to ask for public acknowledgment because they fear appearing self-promotional. But here’s the truth: If you don’t claim your role in transformation, potential clients won’t see the value in hiring you.

Embracing visibility is about confidently sharing the real-world results of your work—your expertise is too important to stay hidden. When you openly celebrate your contributions, you set the stage for attracting clients who recognize and value your impact. Remember, owning your expertise is not self-serving; it’s service-oriented. Your prospective clients benefit most when they clearly see how your guidance transforms lives, careers, and businesses.

Make a practice of inviting clients to highlight your role in their achievements. Encouraging testimonials, case studies, and social media mentions positions you as a trusted and valuable authority. By embracing visibility, you empower yourself, your clients, and your industry, opening doors to greater success and fulfillment.

Many coaches hesitate to ask for public acknowledgment because they fear appearing self-promotional. But here’s the truth: If you don’t claim your role in transformation, potential clients won’t see the value in hiring you.

Public appreciation drives visibility, builds credibility, and opens doors to higher-value opportunities. When a client publicly acknowledges your role:

  • You build trust with future clients.
  • You reinforce the ROI of coaching and consulting.
  • You position yourself as an authority, differentiating yourself from competitors.

Make public testimonials and success stories (with the appropriate confidentiality releases) standard practice in your business. Encourage clients to tag you in their success stories and share client wins (with permission), showcasing the real transformations coaching creates.

Join a high-caliber network of top-tier coaches. Visibility and credibility increase significantly when you align yourself with recognized experts.

This is precisely why the C-Suite Network Women’s Coaching & Consulting Council is launching “World Appreciate Your Coach Consultant Week” on April 7 – April 12, 2025.

We begin our celebration with a powerful interactive masterclass: “The Visibility Shift: How To Go From Hidden To Highly Sought-After” on Thursday, April 3, 2025 at 1:00 PM ET. Register for this event at: https://tinyurl.com/C-SuiteWCCCApril32025

Learn how C-Suite Network™ and C-Suite Network™ Women’s Coaching & Consulting Council™ can help you become THE Category Of One™. Take action today and contact founder, Kathleen Caldwell at https://tinyurl.com/KathleenCaldwellLinkedIn to discuss membership opportunities.

About Kathleen Caldwell.

Kathleen Caldwell is the founder of C-Suite Network’s Women’s Coaching & Consulting Council™ and the Women’s Success Accelerator™, a highly successful program designed to guide and mentor women coaches, consultants, trusted advisors, experts, and THE Category Of One thought leaders in building six- and seven-figure freedom businesses. Through the power of groups, councils, and corporate coaching offers, she empowers women to expand their impact, influence, and income.

She is also the founder of Caldwell Consulting Group, LLC.™, a business strategy and peak performance consultancy dedicated to helping clients enhance profitability, sales performance, and competitive positioning while driving transformational growth.

For more information, Ms. Caldwell can be reached at https://tinyurl.com/KathleenCaldwellLinkedIn or 773-562-1061.

Copyright © 2025. Caldwell Consulting Group, LLC. All rights reserved.

Categories
Entrepreneurship

Luck vs. Hard Work: The Mindset of Taking Control vs. Waiting for Good Fortune

Some people seem to have all the luck. They land the best opportunities, meet the right people, and achieve incredible success.
Meanwhile, others feel like they’re constantly struggling, waiting for their big break—but it never comes.
So, what’s the real difference? Is success just a matter of luck, or does hard work play a bigger role?
The truth is, luck and hard work aren’t completely separate—but the key difference is mindset. Do you believe success is something that happens to you (if you’re lucky enough), or do you believe it’s something you can create through effort and persistence?
The Illusion of Luck
It’s easy to look at successful people and assume they were just in the right place at the right time. But what we often don’t see is the years of effort, learning, and risk-taking that led to that moment.
Take any successful entrepreneur, artist, or leader, and if you dig into their backstory, you’ll find a pattern:
  • They worked long before their “lucky break” happened.
  • They failed, learned, and adjusted along the way.
  • They created opportunities instead of waiting for them.
The Problem with Relying on Luck
If you’re waiting for a stroke of good fortune to change your life, you’re in a dangerous mindset. Here’s why:
1. You Give Up Control
Waiting for luck means you’re handing over control of your future to external forces. Instead of taking action, you become passive—hoping that something happens instead of making it happen.
2. You Overlook Opportunities
When you think success is about luck, you may not even recognize the opportunities in front of you. Sometimes, “luck” looks like a small chance to step out of your comfort zone—but if you don’t take it, you’ll never know where it could have led.
3. You Don’t Build Resilience
Hardships and failures are part of any journey. If you’re waiting for luck to carry you to success, setbacks will feel like dead ends instead of stepping stones. Resilient people keep pushing forward even when things don’t go as planned.
Hard Work: The Real Creator of “Luck”
The good news? You don’t have to rely on luck. You can create your own opportunities through hard work, persistence, and strategic thinking.
Here’s how:
1. Adopt a Growth Mindset
Psychologist Carol Dweck’s research on mindset shows that people with a growth mindset—who believe abilities can be developed through effort—are far more successful than those with a fixed mindset, who believe talent and luck determine their fate.
  • A fixed mindset says: “I’m just not lucky with opportunities.”
  • A growth mindset says: “How can I prepare myself for the next opportunity?”
2. Take Action, Even When It’s Uncomfortable
Many people wait for the “perfect moment” to take action, but the truth is, perfect moments rarely come. The more action you take, the more chances you create for success.
  • Want a better career? Start learning new skills today.
  • Want more clients? Start reaching out, networking, and putting yourself out there.
  • Want to grow your business? Test new strategies, refine what works, and keep going.
3. Focus on Consistency Over Perfection
Success isn’t about one lucky moment—it’s about consistent effort over time. The people who achieve their goals are the ones who keep showing up, even when progress feels slow.
Think of it like planting seeds. If you plant and nurture them regularly, over time, they will grow. If you wait for a “lucky” perfect garden to appear, you’ll be waiting forever.
4. Be Open to Opportunities (and Take Smart Risks)
“Lucky” people aren’t just lucky—they put themselves in situations where opportunities are more likely to appear. They go to events, start conversations, apply for roles, pitch their ideas, and take calculated risks.
If you never put yourself out there, how will opportunities find you?
5. Learn from Failure and Keep Adapting
One of the biggest differences between those who succeed and those who don’t is how they handle failure. Do they stop when they hit a setback? Or do they learn, adapt, and keep going?
Every failure brings a lesson. Those who use failures as stepping stones—rather than reasons to give up—ultimately create their own luck.
The Balance Between Luck and Hard Work
Does luck play some role in success? Sure—it can sometimes give people an unexpected advantage.
But here’s the secret: Hard work increases your luck.
The more you prepare, take action, and put yourself in the right places, the more “lucky” moments you’ll experience. In reality, those moments aren’t luck at all—they’re the result of your consistent effort paying off.
Your Mindset Determines Your Success
So, are you going to wait for luck to find you? Or are you going to take control of your success?
Take Action Today:
✅ Identify one goal you’ve been “waiting” on and take a small step toward it today.
✅ Shift your mindset—start seeing opportunities instead of obstacles.
✅ Stop waiting for the perfect moment and create your own luck through action.
The more you take control, the less you’ll need luck—because you’ll already be on the path to success.

💡 Want to create more success in your business? Let’s talk. My team helps entrepreneurs make real, lasting changes in their businesses and lives.
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The Language of Gender in Negotiations

In the intricate dance of negotiations, language serves as both a tool and a battleground, particularly when it comes to gender. Negotiation is not just about the exchange of contractual terms and figures; it is also deeply influenced by how individuals communicate, and these communication patterns can vary based on gender-conditioning.

Nuances embedded within linguistic choices can profoundly shape the outcome of negotiations, reflecting and perpetuating societal norms and power dynamics. Whether it is the subtle differences in tone or through the manifestation of gender stereotypes, language often becomes a vehicle for reinforcing existing biases or challenging them.

The tendency for men to employ more direct language in negotiations can convey confidence and authority, which may influence how their messages are perceived by counterparts. Employing the use of clear and assertive language often translates to a sense of decisiveness. Conversely, women tend to use more indirect language in negotiations. While this approach can be seen as diplomatic and considerate, it may sometimes be perceived as less assertive or confident compared to direct communication styles.

These language nuances and conventions are not solely influenced by individual preferences but are also shaped by broader societal and cultural norms. Expectations and stereotypes associated with gender roles may inadvertently impact how individuals communicate during negotiations.

However, effective negotiation isn’t about conforming to rigid stereotypes but rather about leveraging communication strategies that resonate with the specific context and counterpart. It’s about being adaptable, aware, and responsive to the dynamics at play. In a negotiation where gender biases may influence perceptions, individuals can overcome challenges by promoting open dialogue and mutual understanding.

The first step to overcoming these gender-conditioned approaches is awareness. It’s one of the reasons I started my Art of Feminine Negotiation™ book discussing the problems of social conditioning and its impact on bargaining approaches and outcomes. It’s important to be intentional about our approach to negotiation. This intentionality requires both self-awareness and societal conditioning awareness.

Understanding these linguistic differences, for example, is crucial for negotiators. By recognizing and adapting to these tendencies, negotiators can strategically align their communication styles with the desired negotiation objectives. For instance, women negotiators might consider incorporating more direct language when clarity and assertiveness are paramount in a negotiation context. And men may be better served by leaning in to so-called ‘softer’ approaches to get more creative outcomes.

Enhancing awareness and skill is important in improving negotiation strategies for all genders. For example, practicing different communication styles and learning to navigate biases can equip negotiators with tools to communicate more effectively. But, navigating this and challenging biases can be a difficult journey.

Inherent and individual nature certainly affects choices made in dialogue. For example, a man who is soft-spoken or has a natural gentle demeanor may be perceived as less confident or decisive because his behaviour does not fit into typical expectations of how men act. On the other side, a woman who is more direct or resolute in her use of language may be seen as callous or aggressive because she does not fit typical social perceptions. Before my epiphany I fell into this latter category. My clients called me the ‘Barracuda’ for approaches that would have been considered unremarkable in my male colleagues.

The pressures of social norms may force individuals to fight against their inherent nature in order to fit imposing standards. However, authentic and genuine communication become a common forgotten skill when adhering to societal conventions of language. Acknowledging these gender-based communication tendencies is essential for navigating interpersonal interactions effectively.

In negotiations the choice of language can significantly influence perceptions of credibility and competence. The approach of genuine conversation and attitudes instead of using facades can positively impact negotiation styles and foster a more harmonious environment. Trust is critical in any negotiation. Authenticity is key to build this necessary trust.

Ultimately, successful negotiation hinges on effective communication that fosters mutual understanding and agreement. Ongoing research into gender and language in negotiation informs best practices for promoting equity and inclusivity. For instance, studies on negotiation strategies that account for diverse communication styles can offer practical insights for improving negotiation outcomes and fostering respectful dialogue among negotiators. By embracing diverse communication styles and navigating gender-based language tendencies thoughtfully, negotiators can enhance their ability to achieve favorable outcomes while fostering constructive dialogue and relationships in the negotiating arena.

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Entrepreneurship Personal Development Women In Business

Why “A Man in Full” Reinforces the Need for The Art of Feminine Negotiation

The new highly anticipated Netflix series, “A Man in Full”, demonstrates the desperate need for a new reframe on negotiation success. In fact, watching the show last night reminded me why I launched my mission for the Art of Feminine Negotiation. ™

While the series should play as a parody of masculine toxicity, sadly, it rings true for much of what passes as strong leadership these days. Whether it’s the business tycoon, the banking hotshot, the simpering loans officer, the mayor, or legal counsel, the male leads can hardly be called protagonists. Each in their own way are antagonists or antiheros, displaying behaviour that is neither acceptable nor productive.

The men in the show put on a full-on display of toxic masculine conditioning run amok. Not surprisingly, there is an inordinate amount of references to balls and pricks with a corresponding number of F-bombs or derivatives thereof thrown into the mix. The language reflects the behaviour.

The men brag about their relative abilities to ‘kick another man’s ass’ (both literally and figuratively) and are hell-bent on destruction of their ‘opponents’. Ego and testosterone abound in virtually every interaction between the males in the show. As in real life, this does not end well.

Respect and dignity are not a factor in their negotiations. In fact, the over-riding goal in almost every negotiation featured appears to be the humiliation and belittling of the other side. Brutish bullying seems to be the go-to modus operandi even when it’s to the character’s detriment.

Winning is everything, but unfortunately their concepts of winning do not allow for best outcomes. Taking the most aggressive path is always chosen even when it doesn’t best serve the party taking that approach. Charlie Croker (played by Jeff Daniels) brags that ‘I may be a sore loser sometimes, but I’m a vicious winner’ as if this is a sign of his superior business acumen.

Don’t get me wrong. The production is fabulous, and the acting is exceptional. It’s the message I take issue with. I expect the hope is that the audience will see the folly in the traditional competitive and polarizing approach to negotiating (in business and life) and choose a better path – a more collaborative, creative path to a better future. Heck, that’s the point of the Art of Feminine Negotiation™ – to truly seek to understand and meet the needs of the other party in our interactions and negotiations. But I fear that the audience will take away the opposite lesson, believing that emulating this toxic, divisive behaviour is somehow a sign of power and success.

Allow me to spin some better lessons to take away from the show:

  1. Surrender ego for better negotiated outcomes. Bumper-car egos are an impediment to good negotiating. Parking ego when approaching a negotiation will virtually always make space for better resolutions.
  2. Build rapport and trust and with it, better results. Effective negotiation is all about connection. Personalized attacks destroy the possibility of connection that allows for bigger and better opportunities.
  3. Empathy is key to getting to the heart of the matter and opening space for unexpected wins for all.
  4. Holding all your cards to your chest (rather than allowing for transparency and vulnerability) may preclude your ability to find the real deal.
  5. Be willing to be flexible. Staying too attached to one particular outcome precludes your ability to see better possibilities lying on the table for the having.
  6. Aggressiveness is not the same as assertiveness. The former shows a lack of confidence in your knowledge of the subject whereas the latter comes from effective preparation and intention in showing up as the best version of yourself.
  7. Curiosity is more effective than bullying in negotiations.
  8. Everyone wants to feel seen and heard. Shutting down either is not an effective way to get your best result.
  9. Integrity matters in negotiation and in life. I mean this in both sense of the word. Sacrificing our moral code inevitably backfires as does coming from a place not in keeping with our core values.
  10. Machismo is not strength. In fact, the so-called ‘soft skills’ are the strongest way to best outcomes.
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Entrepreneurship

Creating Your Own Luck: How to Stop Waiting and Start Seizing Opportunities

Have you ever looked at successful people and thought, They’re just lucky? Maybe they were in the right place at the right time. Maybe they had connections. Maybe they got a lucky break.
I used to think that way too—until I realized something life-changing: luck isn’t something that happens to you. It’s something you create.
For years, I waited. I worked hard, did everything I was “supposed” to do, and hoped the right opportunity would just land in my lap. But it never did. And the harder I worked without real results, the more frustrated I became.
Then one day, I had a moment of clarity: success isn’t about waiting. It’s about creating. The most successful people don’t sit around waiting for the perfect moment—they make the moment perfect by taking action, even when they don’t feel ready.
The Moment Everything Changed
There was a point in my career when I felt completely stuck. I was doing well on paper, but inside, I knew I wasn’t where I truly wanted to be. I wanted more freedom, more impact, more joy—but I didn’t know how to get there.
Then, I asked myself a powerful question: What if I stopped waiting for the right opportunity and started creating it?
So, I did. And here’s what I learned about making your own luck:
1. Reframe Your Mindset: Luck is an Inside Job
The first step in creating your own luck is to stop thinking of luck as something external. It’s not about chance—it’s about mindset.
In The Joy Guide: Finding Your Joy In A World of Crap, I talk about how limiting beliefs keep us stuck. We tell ourselves stories like:
  • I’m not ready yet.
  • I don’t have the right connections.
  • Other people are just luckier than me.
But here’s the truth: you are as ready as you decide to be. The only thing standing between you and your next big opportunity is the story you’re telling yourself.
2. Say Yes Before You Feel Ready
One of the biggest myths about success is that people achieve it because they were fully prepared. The truth? Nobody ever feels 100% ready.
Some of the best opportunities in my life came from saying “yes” before I felt qualified. Speaking engagements, leadership roles, starting my own business—each one felt scary at first. But I said yes anyway, and I figured it out along the way.
When an opportunity presents itself, don’t let self-doubt talk you out of it. If it aligns with your goals, take the leap. You can learn as you go.
3. Create Your Own Opportunities
Instead of waiting for opportunities, start actively creating them. Here’s how:
  • Put yourself in the right rooms. Network with people who inspire you, join groups that challenge you, and seek out mentors who have been where you want to go.
  • Share your expertise. Write articles, post on LinkedIn, speak at events—let people know what you do and what you stand for.
  • Ask for what you want. Too often, we assume people will just notice our hard work. But sometimes, you have to ask for the promotion, the partnership, or the opportunity you want.
4. Take Consistent, Small Actions
Massive success doesn’t happen overnight. It happens from small, consistent actions over time. Every day, ask yourself: What is one small step I can take today to move closer to my goal?
It might be sending an email, making a phone call, posting valuable content, or learning a new skill. Even tiny actions, when done consistently, create huge momentum.
5. Surround Yourself with the Right People
Who you spend time with matters. If you’re surrounded by people who complain, doubt themselves, and settle for mediocrity, it will rub off on you.
But when you surround yourself with people who think big, take action, and push themselves to grow, you’ll naturally start doing the same. Find a community that challenges and inspires you.
6. Make Decisions from a Place of Joy, Not Fear
One of the biggest lessons from The Joy Guide is that your best decisions come from a place of joy—not fear.
Fear-based decisions keep you small. They make you play it safe. But joy-based decisions help you expand, grow, and step into your full potential.
Ask yourself: Am I making this decision because I’m afraid, or because I’m excited about what’s possible?
The Results: More Confidence, More Opportunities, More Joy
Once I stopped waiting and started creating my own luck, everything changed. I built a business I love. I work with incredible clients. I wake up excited for my day.
And the best part? I help others do the same.
If you’re ready to stop waiting for success and start creating it, I invite you to take action today.
📖 Grab your copy of The Joy Guide
💡 Want to create more success in your business? Let’s talk. My team helps entrepreneurs make real, lasting changes in their businesses and lives.
📅 Schedule a call with us here
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Entrepreneurship Personal Development Women In Business

Lessons from Navigating Season Changes to Improve Your Negotiation Success

It’s that time of the year again. Another season change, and with it the daily uncertainty of how to dress … and more. As I’ve struggled with simple decisions during the long transition from winter to spring, it struck me that there are lessons to be learned from this quarterly dance that could improve negotiation success. I thought I’d share them with you.

One of the foundational elements of my Art of Feminine Negotiation system is my A.R.E. F.I.T (just think you ARE FIT to be a great negotiator) model. It’s a simple mnemonic representing the key skills you need to bring to the table to get best negotiated outcomes: Assertiveness, Rapport Building, Empathy, Flexibility, Intuition and Trust.

Surprisingly, these skills apply whether navigating season changes or negotiating high stakes deals. Let’s unpack them.

 

Assertiveness:

Most people confuse assertiveness with aggression. They’re not the same thing. Assertiveness comes from confidence. Confidence comes from knowledge. Knowledge comes from preparation. It’s simple really.

Rather than railing at Mother Nature about unexpected elements during season changes (like a major dump of snow the day after you swapped out your snow tires with regular tires), instead do a little preparation. Check the forecasts, consider historical patterns, calculate the pros and cons of early versus late switchover (i.e. wear on your snow tires from dry pavement versus an accident from no traction with regular tires). Ultimately you need to make a decision, knowing it may work out as planned, but it may not.

This is much like the decision-making process in traditional negotiations. Unexpected elements arise. We can try to bully and bluster our way through these changes (typically to no avail other than damaging relationships and with it outcomes), or we can do the preparation necessary to make informed decisions, remaining open to the potential need to pivot when things move in a different direction.

 

Rapport-Building

I invite you to introduce yourself to each new season. Embrace it. Discover it. Show up with curiosity. Connect. Allow yourself to enjoy it. Build a relationship with each new stage. This approach will almost certainly allow for a better experience.

Similarly, in your negotiations, don’t treat the other party as the enemy. Don’t think of them (or their ideas or proposals) as something to ‘get through’ until you can impose your will. Be intentional about building rapport. Negotiation is all about relationship and connection.

 

Empathy

It’s easy to get frustrated with the changes each new season brings. From the frogs hopping haphazardly on the roadways with spring rainfalls (making nighttime driving an adventure), to the bugs splatting against your windshield or vying for your blood, it’s easy to resent them. I get it. But what if, instead, you put yourself in their shoes? Imagine how challenging their lives are, struggling to survive their too-short time on Earth. Recognize their contribution to the eco-system and how everything falls apart without the diversity they offer. Your tolerance will rise and your frustration fall.

Likewise, in negotiations, the key to greater success is truly seeking to understand and meet the needs of the other party. Listen and learn. Adopt their perspective to broaden your own. It will profoundly change your experience and your outcomes.

 

Flexibility

Be prepared to be flexible during change of seasons. You may leave in the morning with frost on the ground and a bitter wind biting through your clothing, only to be sweating in your aptly named sweater by lunchtime. Wear layers. Bring a change of clothing. Be flexible to the need to shift.

Negotiations are no different. The other party may not show up as expected. Positions may change. Either theirs or your situation may shift. It’s important to remain flexible and open to new possibilities that may present and to find the golden opportunity in these unexpected shifts.

 

Intuition

Sometimes, even with all the preparation in the world, you just need to tap into your intuition. If you’re dying to enjoy the back deck but your intuition tells you that a whopper of a storm with gale-force winds is coming, maybe you don’t put out the patio furniture and cushions today.

This skill is often ignored or undervalued in negotiations as well. Trust your instincts. If your spidey-sense is sending off alarm bells about the trustworthiness of your bargaining counterpart, trust it! Sometimes quick decisions need to be made in negotiations. If so, slow your breathing, close your eyes, and connect with your intuition.

 

Trust

Nature can seem haphazard – sometimes even cruel. But there is an order to the seeming chaos. Nature is efficient. There is little waste or excess. Virtually everything serves a purpose and works in near perfect synchronicity. Trust it. Respect it.

In our real-world negotiations, it’s also critical to earn trust and respect. Show up with integrity. Treat everyone with dignity and respect. Protect your reputation. Keep your word.

 

As you settle in to the changes this spring brings from your corner of the world, seek to fully enjoy the experience. Be intentional in your daily negotiations and in your daily navigation of the season changes. In that way, you can position yourself to negotiate your best life.