C-Suite Network™

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Best Practices Growth Personal Development

Active Wording Attracts Active Readers

Passive sentence construction can drain the power and focus of your writing.

In general terms, passive voice means a combination of a verb with “was,” “is,” “were,” “will be,” or any other form of the verb, “to be.” The accompanying verb will usually end in “ed.”

Here is an example.

Passive: The first day of my new position will always be remembered by me with terror.

Active: I will always remember the first day of my new position with terror.

In this instance, be remembered and remembered are, respectively, the passive and active forms.

The meaning of this sentence has a lot of potential power. “Terror” activates strong emotion. However, “be remembered” distances the emotional impact. “Remember” in its active form makes it more immediate.

Sometimes Passive Voice is Appropriate

Writing has its rules, but none of them are ironclad.

The most common use of passive voice is in situations where either we don’t know or don’t care who caused a situation.

“In the resulting shootout, three people were killed.”

We don’t know who killed them, and to say, “In the resulting shootout, three people died” doesn’t specify the violent nature of their deaths.

“She was robbed.” Again, we don’t know who did it. Rewriting the sentence to say, “An unknown person robbed her” would subtract from the impact of the act. People might focus on wondering who this person was, but the important fact is that she was robbed.

“Her teeth were shaped like daggers.” We don’t care who shaped them, and we don’t want to meet her.

“The meat was overcooked, but we were hungry and ate it.” We don’t care who overcooked it. Hunger is the point of this sentence.

Why People Often Use the Passive Voice

People usually write technical or business pieces in passive voice. That, I suppose, gives them a distant and impersonal tone that someone decided long ago was appropriate to such writing.

Unless you are writing such a piece, you don’t want a distant and impersonal tone. You want to communicate with your reader. You want them to feel that you are writing for them. Active verb forms convey this.

Author Stephen King believes that passive form suggests a kind of timidity about direct assertion. He suggests that cautious, unassertive authors take refuge in the tone of technical writing.

If you come from a technical writing background, I recommend that you pay special attention to searching your writing for use of passive voice, as it will be automatic for you. You’ll see how much more alive your writing becomes with the increased use of active voice.

Authorities generally recommend that no more than ten percent of your verb constructions be passive. That doesn’t mean you need to eliminate this form entirely.

Use it deliberately to vary your sentence construction.

No rules in writing are ironclad. What matters is whether you’re breaking one out of ignorance or on purpose. In other words, know the rules and break them only when it improves your writing.

Pat Iyer is one of the founding members of the C-Suite Network Advisors. She is an editor, ghostwriter and online course creator. Connect with her on patiyer.com.

Categories
Best Practices Growth Personal Development

5 Grammatical Mistakes in the C Suite

After proofreading thousands of reports, I prepared this list of 5 grammatical mistakes.

Do you want to present yourself a well-qualified communicator, one who understands how your clients, both internal and external,  scrutinize every word you write?

Here is what NOT to do.

Don’t confuse possessive and plural

Not sure when to use an apostrophe? Plurals mean you are referring to more than one. Possessive means you are describing ownership. I know many people who can’t figure out the difference between these two.

Wrong: “She was responsible for preparing the marketing plans’ for the company.”

Right: “She was responsible for preparing the marketing plans for the company.”

Don’t add an apostrophe to a plural word unless you are using the possessive form.

Don’t mix up hyphens and dashes

This is another sign of an inexperienced writer. What’s the difference between a hyphen and a dash?

A hyphen is also called an “n dash” whereas a dash breaks up a sentence and is called an “m” dash. Keep these separate in your mind by thinking of the fact that an “n” is less wide than an “m”.

Hyphens punctuate words.
They link smaller words to make compound words: 66-year-old.
They link an adjective before a noun: month-long orientation.

Dashes punctuate sentences.
They make a detour around the main idea of a sentence to add an aside. Use two dashes in a sentence if the interruption comes in the middle of the sentence.

“The new hire–who spoke limited English–could not read the employee manual.”

A dash is twice as long as a hyphen. Note there is no space before and after either a hyphen or a dash.

Don’t use insure, assure and ensure interchangeably

Although these words sound alike, they have different meanings.

Insure means to protect against loss.
Assure means to pledge or give confidence to people. (Reassure has the same meaning.)
Ensure means to guarantee or make certain.

  • You contact an insurance carrier when you want to insure your car.
  • You talk to the attorney when you want to assure him the case is defensible.
  • You speak to the assistant when you want to ensure you receive all of the records.

Don’t confuse principle and principal

Principals are people. You dreaded being sent to the principal when you were in school. The principal was not your pal. A principal is a person in control.

Principal also means main or primary. “Our principal need is to be sure we have named all of the possible defendants.”

Principle is a rule or guidebook. “It is against my principles to not refund the unused portion of a retainer.”

This is an example of using both words in the same sentence: “The principal of the company asserted that the firm would not violate its principles.”

Don’t use colons incorrectly

Colons tell your reader to come to a stop. Use them to introduce a list, such as a list of initiatives.

Mr. Guthrie directed the sales department to focus on these actions:

  • Close more sales
  • Identify the most commonly heard objections
  • Reduce the sales cycle

Don’t put a colon after a verb or the object of a preposition.

Incorrect: Please email me: the names of the vice president of sales, marketing director and CFO at Nonny Corporation.
Correct: Please email me the names of the vice president of sales, marketing director and CFO at Nonny Corporation.

The part before the colon must be able to stand alone as a complete sentence.

Also correct: Please email me the information I need to complete my database: the names of the vice president of sales, marketing director and CFO at Nonny Corporation.

Pat Iyer is a C Suite Network Advisor, ghostwriter, and editor. Request her free editing checklist at www.editingMybook.com.

Categories
Best Practices Personal Development Sales

The Power of Headlines in Writing

Many features can make or break the power of headlines to draw in a reader.

Length Matters

Google usually displays 50-60 characters of a headline, so, regardless of a headline’s length, the beginning needs to be compelling. In general, for English-language headlines, 60-100 characters is the ideal range depending on where your headline will appear.

To break it down further, don’t exceed 34 character in an email headline. This is the number of letters and spaces that will be visible on a mobile phone. Because 55% or more of people read email on phones, they won’t see the rest of the headline.

Facebook headlines should be around 40 characters, Twitter, 71-100 characters, and LinkedIn can range from 80 to 120 characters.

The Numbers Game

 “10 Ways to Conquer Your Phobias”

According to many surveys, putting a number into your headline makes it more attractive. Some surveys say that 10 is the most popular number; other claim that it’s 7.

Numbers make it appear that the article will provide straightforward and practical information, i.e., a “how-to” feature.

I don’t, however, recommend a title that reads something like “101 Things You Must Do Immediately in Order to Succeed.” The reader knows that she or he is never going to do 101 things immediately and will feel that reading the article will be a) pointless or b) frustrating.

Use Emotional Words

 Below is a list of some of the most successful emotional words used in headlines.

  • Free (always a hit)
  • Fun (Who doesn’t want to have fun?)
  • Must-have (What must I have?)
  • Effortless (I need some of that)
  • Special Offer (always tempting)
  • Last Chance (even more tempting)
  • Approved (that sounds legitimate)

You can see a long list of emotional words at https://media.coschedule.com/uploads/180-Emotional-Words-List.pdf

Emphasize the Practical Nature of the Information

Words like “lessons,” “reasons,” “secrets,” “key,” and “trick” are especially successful when combined with a number. “10 Secrets to Transform Your Marriage” could be an effective headline.

I don’t care for the word “hack,” as in “life hacks,” but it deserves to be included here.

Make a Factual Claim

Avoid clickbait, which is an incongruent headline. Clickbait refers to content that deliberately misrepresents or over-promises something. It can be used to entice someone to click on a link that will take them to a web site.

When used in headline content, it attempts to induce someone to read the article.

Readers feel tricked by clickbait. I wouldn’t write a headline that said, “Let Us Teach You How to Become Irresistible.” You can’t deliver on that promise.

“I Can Teach You How to Plant a Beautiful Garden” or “I Can Help You Cut Your Cooking Time in Half” make reasonable claims for people experienced in these respective areas.

Study the Power of Headlines

How better to use your time while you’re waiting on a supermarket checkout line than to scan magazine headlines? I recall my children reading the bizarre headlines In wonderment. “Mommy, are there really aliens in New Jersey?”

Although I don’t advocate using these kinds of headlines, It Is worthwhile to study the ones that create curiosity.

Also, look at Facebook and LinkedIn headlines to focus on the ones that attract you.

Then practice. Ask others to rate your headlines. It can take time to capitalize on the power of headlines, but it’s time well spent.

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Best Practices Growth Skills

How to Avoid the Trap of the Treacherous Homophone

 

A homophone is a word that sounds the same as another word but has a different meaning.

Join me in the homophone sand trap. Please note that some of the word pairs aren’t pure homophones, such as the first one: accept/except, and the second: affect/effect. For the purposes of language skills, I believe that they sound close enough to get easily confused.

Accept/except

 To accept is to receive with the subtler meaning of “allow.”

I accepted the invitation with gratitude. To except means to exclude.

He excepted the corporation from his ruling.

Affect/effect

A simple rule for understanding the difference between these two words is to remember that “affect” is a verb mean to influence something. “Effect,” a noun, is the thing that was influenced.

Her reputation affected the results of the sales department.

Her reputation had the effect of changing the closed sales ratio. 

Advice/Advise

“Advice” and “advise” are closely related in meaning.  They both refer to opinions and recommendations. The difference is that advice is a noun and advise is a verb.

I advise you to closely study the P&L statements.

She paid close attention to key performance indicators for the marketing department. 

Bare/bear

People rarely get confused when “bear” refers to the large animal that may chase you.  Confusion occurs with the verb forms of bare/bear.

“Bare” means to expose, whether body or emotions are involved.

He was afraid to bare his feelings.

 “Bear” means carrying, as in water bearer. It may also refer to carrying emotional or other burdens.

He was able to bear the burden of responsibility for his company.

Complementary/complimentary

Vocabulary alert: These two words are notoriously misused.

Both “compliment” and “complement” can be used either as nouns or verbs. That adds to the confusion.

“Compliment” means to praise or flatter. When used as “complimentary,” it means free. Think of the word “gift” which has an “I” in it like the “I” In complimentary.

She treasured the compliment: “Your department exceeded Its goals for the quarter. Great job!”

They were surprised that their purchase entitled them to complimentary financial assessments.

“Complement” means to complete. Complementary colors like red-green, blue-orange, and yellow-purple are opposite each other on the color wheel. When combined in the correct proportions, they complete each other to form white light. If you think of “complete” or “completion,” you will use complement correctly.

The marketing and sales departments work in complementary ways.

Correct use of homophones shows your skill with the English language. Accept my advice so that at a bare minimum you will enjoy the effects of compliments on your writing skills.

Pat Iyer Is a ghostwriter, editor, and one of the original 100 C Suite Network Advisors. Contact her through her website EditingMyBook.com.

 

Categories
Best Practices Marketing Personal Development

What Kind of Editor Do You Need?

Some writers, those who have just begun the process, know that they need editors. Others, who have a little more experience, may question that need. “I know how to spell and punctuate,” they say. “I have good grammar skills.”

Editing, though, involves much more. Think about your home and car. How much of the work needed for maintenance and repair do you do yourself? For how much do you hire professionals?

An editor, in any of the categories I describe below, has a professional ability to make your  manuscript shine.

To simplify these descriptions, I’m taking the example of a nonfiction book, although these forms of editing can also apply to fiction, blog posts, marketing materials, and other forms of writing.

At What Stage is Your Project?

 Have you ever started this kind of project before?

  • Do you have an idea you want to develop?
  • Do you have a rough draft?
  • Have you finished a manuscript?
  • Do you feel stuck at any stage of the writing?

Developmental Editor

In the early stages of a writing project, consider a developmental editor to lend structure or organization. Say, for example, that you want to share the lessons you’ve learned in building a business. Maybe you can’t decide whether to have the lessons unfold in within the context of telling your life story (autobiography) or to tuck the autobiographical elements within the format of each lesson.

A developmental editor can help you make these decisions and also break your information into individual elements so that they can be best organized.

This kind of editor may work with you from the beginning to the end of the project.

Content Editor

This editor will evaluate your manuscript and make suggestions for changes that can be minor or major. This may involve fine-tuning the smoothness of flow from one topic to the next. If you’ve inadvertently repeated a story in Chapter 11 that you told in Chapter 2, the content editor should catch that. He or she gives your book a macroscopic (looking at the larger aspects) polish.

Line Editor

This editor provides the microscopic polish. She or he looks for clichés, poor pacing, run-on or overly long sentences, overuse of passive voice, incorrect word usage, and other errors. This kind of editing may include grammar and punctuation.

Copyediting and Proofreading

From my viewpoint, most of the differences between these forms of editing are too minor to be noted. This editor works on punctuation, grammar, and spelling.

A proofreader has an additional role worth mentioning. For a print publication, proofreaders check the overall appearance of the pages before printing, looking for unintentional space, missing titles, mis-numbered pages, and related issues. If they see typos and other errors, they will mark them for correction.

You  may end up needing all of these professionals in the course of your publishing journey in order to ensure that your book is as good as it can be.

One well-qualified editor can provide more than one type of editing.

The editor will save you from embarrassing typos, improve your work, and make you shine.

Pat Iyer is one of the original 100 C Suite Network Advisors and is an editor and ghostwriter. Contact her through her website, www.patiyer.com

Categories
Best Practices Marketing Personal Development

Use Adverbs with Caution

I could have written “cautiously,” but I didn’t want to be guilty of using an adverb before I’d even begun the body of the article.

I say “guilty” because adverb overuse is one of the cardinal errors of writing.

What Is An Adverb?

Adverbs provide additional description to verbs, adjectives, another adverb, phrases, sentences, or clauses. Often, but not always, they end with “ly.”

They ran quickly.

She was very beautiful.

She so hoped that she would the prize.

What’s Wrong With Adverbs?

The above examples look harmless. This is why they’re not.

“They ran quickly” is awkward and doesn’t provide a strong visual image.

Try

  • “They raced.”
  • “They dashed.”
  • “They hurried.”

Each of these changes implies speed and urgency much more effectively than the original.

“She was very beautiful” is equally awkward, in part because “beautiful” might seem like an absolute. If someone is more than beautiful, try “gorgeous,” “stunning,” or “breathtaking.”

In “She so hoped that she would win the prize,” “so” is meaningless. It doesn’t suggest how much she hoped. Was she eager, desperate, anxious? We have no idea.

An Indictment of Adverbs

“I  believe the road to hell is paved with adverbs.” —Stephen King in On Writing.

King gets to the heart of why adverbs don’t add much to writing. He says in using them, writers signal that they haven’t expressed themselves clearly. The adverb gets tacked on for additional emphasis.

And they have a tacked-on feeling. That’s why “ran quickly” and “very beautiful” sound so awkward. They’ve been added without a feeling for elegant writing. When I say “elegant,” I don’t necessarily mean great literature. I mean something you can read without getting jolted by literary potholes.

Show, Don’t Tell

One of the biggest problems adverbs present is that they tell, rather than show.

Consider the following examples.

  • “He spoke angrily.”
  • “He growled.”
  • “He roared.”

Examples 2 and 3 give the reader a sensory impression. You can hear and feel a roar or a growl.

Whenever possible, replace a verb and an adverb with a stronger verb.

Don’t Throw Out Adverbs Altogether

Occasionally, adverbs have their purposes. The general opinion about their recommended usage is about once in every 300 words.

If you want to measure your adverb use, do a word count on something you’ve written and then read it and count the adverbs. If the count is within the 1 to 300 ratio, you’re fine for frequency, but also look at how you’ve used the adverbs. If you can find a way to replace them with stronger verbs, do so.

Your readers will thank you.

Pat Iyer is a ghostwriter and editor. People hire Pat who want to write a book without writing a word. Reach her through her website at www.editingmybook.com. She is one of the original 100 C Suite Network Advisors.

Categories
Best Practices Growth Skills

How to Edit Your Own Work

You’ve written a report, speech, newsletter, or other document. You’ve put a lot of time and thought into it. You have an investment in it. Now you need to edit it.

You can find lots of practical advice about how to edit your work. However, none of these suggestions will work for you until you address issues that have plagued the best writers who ever lived.

You’ve Worked Hard on This and You’ve Lost Perspective

This happens to every writer. It means that you’ve immersed yourself in your subject matter. Even when you haven’t been writing, you may have been thinking about the piece and getting great ideas about what would improve that troublesome middle section.

When you mentally write “The End,” you have to mean it—for a while. Put some distance between yourself and what you’ve written. Your involvement and identification with what you’ve written has to loosen before you edit it. Otherwise, you’ll feel as if you’re amputating pieces of yourself when you pick up a pen to make changes.

Repeat “This Is Not Me.”

Even when you do allow a period of time—which will vary, according to your time constraints—to pass before the editing phase, you may feel attached to what you’ve written. This will especially be true if you’re new to writing.

As you gain experience in writing, this feeling will dissipate. It’s normal to feel attached to the first big report or speech you’ve ever written. Once you’ve written dozens, the attachment fades.

You can speed up the process of detachment by telling yourself that this paper isn’t your child or pet. It isn’t your car. It’s a vehicle for you to express facts, ideas, and principles. Do it to do this accurately and in a way that communicates with other people.

It’s a tool for doing that.

Be Ruthless

With the concept of “tool” in mind, approach the editing process as if you’re not the writer but the reader. Many writers find it helpful to read their work out loud. You must do this if you’ve written a speech.

Be honest. Make notes wherever you think your phrasing is awkward. Flag anything that’s unclear. Notice if you repeat words or if your language is too formal.

Being ruthless means boldly making changes that will make your work shine. Consider these style elements.

Make your writing to the point.

If you want to explain why you were drawn to the area of finance, don’t describe all the careers you hated before you discovered the one you loved. It’s like a road trip; detours make the journey longer, and you forget where you were going.

Make paragraphs short.

Limit a paragraph to one idea. This gives the reader the opportunity to pause to absorb one concept before reading another. I recommend a maximum of four sentences per paragraph. Don’t exceed ten lines of text. Your reader needs a brief place to pause before moving on.

Go easy on the adverbs and adjectives.

This is a subject in itself. To give you an idea of this rule’s power, compare the effect of “spoke loudly” versus “shouted” or “very attractive” as opposed to “beautiful.”

Strong verbs and nouns also give authority to your writing. When you have a point to make, you need that authority. If, for example, you’re presenting industry statistics, you don’t write, “These figures suggest.” You write, “These figures confirm.” Be definite.

Walk Away From Your Work. Repeat “This Is Not Me.” Be Ruthless.

These principles will help you hone your writing. Practice will sharpen it into a  powerful tool to serve you.

Pat Iyer is a ghostwriter, editor, and online course creator. She serves the C Suite through the C Suite Network Advisors group. Contact her through her website Editingmybook.com

Categories
Entrepreneurship Personal Development

What To Expect When You Work with a Ghostwriter

When you think about having a book written about yourself or your business, you may ask: “How do they do it? How does someone who doesn’t know me write a book that sounds as if I wrote it?”

This important question underlines the importance of choosing a talented, empathetic ghostwriter. In order to succeed, the ghostwriter must deliver the kind of authenticity that makes sure your voice is included.

How does the expert do this?

She Asks Questions

Before you begin working together, your ghostwriter will probably ask you questions like these:

  • Describe the book you would like to write.
  • Why does this appeal to you?
  • Have you begun?
  • When would you like to see the book in print?
  • Why are you considering hiring a ghostwriter?
  • What are your publishing plans? Traditional? If so, what kind, i.e., a business press, a more general publisher? Would you prefer to self-publish?
  • Who do you see as your audience? Why will your book appeal to them?

Getting to Know Your Voice

The ghostwriter who does a thorough job will study your online presence. This could include YouTube clips, including speeches you may have given at conferences, tweets, Facebook posts, and any blog posts you’ve written. This will give her a good feel for your voice and speech mannerisms.

During the course of your work together, much of which will consist of phone interviews, she will be constantly honing her awareness of how you express yourself. She will note key phrases you use in speech, whether you speak in long or short sentences, and other characteristic features. She will basically immerse herself in your style of expression.

She Will Do Additional Research

She will carefully study your business, especially your corporate web site. The conscientious ghostwriter will pay special attention to your particular passions and interests. She will read any biographical information available about you. She will learn your areas of expertise.

She Will Get to Know the People Who Surround You

 This doesn’t mean she will have chats with your family members—unless you want that, and you can specify the limitations and boundaries you need there. The ghostwriter is likely, though, to want to talk with your executive assistant and other people who are part of your work milieu. She might want to ask questions to a PR person for your company.

Establishing these connections gives the ghostwriter a much broader picture of who you are.

 By the time the ghostwriter has finished the manuscript, she will have worked hard to create a book that has your personality imprinted within it. If you have chosen an editor to do the final version, introduce them to each other. The ghostwriter can explain the details that make this your book. A good relationship between these two people so important to your book can smooth the path to publication.

Consider the Above a Checklist

 When you’re choosing among candidates to ghostwrite your book, ask them how they do their work. If their answers don’t cover the bases described in this article, you may want to reconsider.

Many factors go into making a good writer, but the career of ghostwriter has some very special demands. Make sure that the person you choose answers your questions—and your needs.

Pat Iyer is a ghostwriter who enables experts to create a book without having to write. Contact her through her website at www.editingmybook.com.

Categories
Marketing Personal Development

Your Corporate Website: The Cyber Face of Your Company

As a C-Suite executive, you take direct responsibility for many aspects of your business. This also means that you know the necessity to delegate specific responsibilities to those who have expertise in these areas.

You don’t take direct charge of the payroll or personally hire everyone who joins your company. You don’t play lawyer, accountant, or personnel manager.

You also don’t play webmaster. An expert designed and set up your company web site. However, your web site is an aspect of your business to which you need to pay close attention.

Many prospective clients get their first view of your business online. They’re searching for a product or service, see a listing for your company, and click on the link. What happens next can determine whether you gain a client or prospect or someone who immediately clicks out and goes on to click the link of one of your competitors.

Visit your web site at least once a month and do your best to see it with the eyes of someone who’s viewing it for the first time.

Is It Visually Appealing?

  • What’s your immediate impression?
  • Does it look inviting?
  • Does it make you want to explore further?
  • Does it appear to be professionally designed?

Does It Provide Easy-to-Find Information?

  • Can you glance at your site’s home page and know immediately what services your company provides?
  • Does the page feature your mission statement in succinct, direct language?
  • Does the home page (and all other pages) have a navigation bar that shows the visitor how to find information on specific aspects of your company?
  • Is the contact information (phone number, address, email address) clearly shown on each page?

Does It Offer a Way to Persuade Your Visitor to Provide Contact Information?

This is vital. Even if the visitor doesn’t decide to pick up the phone or send an email message, you can still benefit from his or her visit.

Some businesses, for example, in exchange for the visitor’s email address, offer ebooks, white papers, checklists, videos and other free irresistible free opt in offers. This is an excellent way to build an email list.

Does It Look Friendly?

This may be one of the most important factors in your web site’s qualities. To turn the visitor into someone who contacts you, you need a web site that projects a quality of being approachable. This is less difficult to convey than you might think.Having a photo of the CEO is one excellent way to project a friendly quality.

  • Use photos of your main corporate headquarters, both outside and inside.
  • If you manufacture physical products, show photos of them.
  • Many web sites effectively use short videos that act as a tour of your business.
  • Have testimonials strategically placed on the home page and throughout all the pages of the site.

Study Your Competition

Now that you’re thoroughly familiar with your company’s web site, visit those of your competitors. This tour may leave you very happy with your site, but if this is the case, don’t become complacent. Look for details or design features that you believe would make your web site even more appealing.

Be Vigilant

It’s never been more important to have a dynamic, vibrant corporate web site that appears welcoming and inviting. First appearances count everywhere, but they assume special importance in the virtual world.

Pat Iyer is a ghostwriter and editor who has been online since 1996. She works with C suite executives to polish their written communications. Reach her at patriciaiyer@gmail.com or through her website Editingmybook.com

Categories
Growth Personal Development

How Do You Get Your First Article Published? My Experience

Having articles published is a definite boost to a career. Getting your first article published stimulates your writing efforts and establishes more credibility with your clients.

My first article published after graduate school

I always enjoyed reading books and creative writing classes I took in high school. When I was in graduate school, I took a course that involved interviewing people with various psychological disturbances. One of the people who came in was a battered wife who had been paralyzed by her spouse. I was intrigued by why she stayed in that relationship and decided to do my paper for the course on domestic violence.

My nursing professor said to me, “This is a great paper. You ought to turn it into an article.” I said, “How do I do that?” The professor explained a little bit of the process: Find a journal in my field, look at the writing style, review the requirements for submitting an article for publication, and send it in to the journal.

Unrecognizable article

After I sent in my article and it was accepted, someone copyedited it to the point that I couldn’t find a single sentence that I had written. I was surprised and found out later that was the style of that particular journal, although, not a universal practice. The journal published my article in 1980. The experience of having my first article published encouraged me to keep writing.

Additional articles

The second article that I wrote flowed from a paper that I presented at the American Diabetes Association Annual Conference on pregnancy and diabetes which was based on work I did in graduate school. The Association’s editor asked me to take the abstract and turn it into an article for the journal.

Next, I poured my heart into a third article about my experiences having a premature baby. I explained the circumstances of my first son’s birth and included advice to parents who were going through a similar experience. I also provided advice to nurses who were taking care of such patients, and that article was accepted for publication. I have continued to write ever since.

People in the C Suite are in an ideal situation to write articles. Today, we can all be publishers of our thoughts and share expertise in blogs, either our own or as a guest blogger.

What can you write about?

What are the innovations making a difference in your business? What can you share that positions yourself as a thought leader? How can you influence your industry by what you’ve learned to be true?

Think strategically and creatively and then start writing.

Pat Iyer is a ghostwriter and editor. Reach her through editingmybook.com.