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Be The Speaker You Want To Listen To

Do You Really Know Your Audience?

 

One rule of thumb that applies to almost every aspect of life is that just because something is simple, that doesn’t mean it’s necessarily easy.

 

When I was faculty at the University of Pennsylvania for a decade or so, teaching in a master’s program for educators, one of the rules of thumb I constantly reiterated was, “be the teacher you wish you’d had.”

 

That seems simple enough, doesn’t it? Yet so many of my students seemed to find it surprisingly difficult to apply in practice.

 

We can all recall boring lectures given by teachers and professors who seemed to be burnt out after years of teaching the same content day in and day out. For many, sadly, this seemed to be the rule rather than the exception.

 

But we can also recall those instructors who stood out, who made their subjects come to life, and lit a fire of curiosity and genuine interest in us that we never would have imagined possible in that subject.

 

This dichotomy is no different from what happens in corporate life.

 

When speaking to a group, whether in front of a camera, on stage or in the conference room, the seemingly simple rule of thumb is: be the speaker you’d actually want to listen to.

 

So why is it so difficult?

 

Whether professor or executive, it’s unlikely that most speakers aspire to be boring. Nobody actually wants to be remembered as the worst example of anything. But somewhere along the way, something gets lost in translation.

 

When you give a speech or presentation, facilitate a meeting, or even have a one-to-one conversation, what impression do you leave? Do you project confidence, approachability, authority, leadership, enthusiasm, and overall positive energy?

 

But what if you were sitting in the audience? Put yourself in their shoes (or seat, as the case may be.) What kind of speaker would you want to listen to? You’d probably use words like “inspiring,” “passionate,” “open” or “relatable.”

 

But in the vast majority of the meetings I’ve sat through, presentations I’ve seen and talks I’ve attended, the speaker comes across as under- or over-emotional, intense and unapproachable or bored (and boring), or like they’re just going through the motions to get the discussion over with and go back to whatever they’d rather be doing.

 

So what happens that creates such a gap between how you come across when you speak and how you want to come across?

 

First and foremost, you forgot the rule of thumb: to be the kind of speaker you’d want to listen to if you were in their seat.

 

Here’s video #1 from my mini-video series, “Capturing your Confidence on Camera,” with tips on how to connect with your audience:

 

It gives you ideas for how to frame your content and your delivery in a way that will help you connect with the audience.

 

Because when people walk into the room, subconsciously they are hoping you will answer one single question: “What’s in it for me?”

 

You can’t just run through your material with the sole purpose of checking off all the topics you think you need to cover. While this is the default approach most people take, that makes it all about you, and it comes across like a laundry list.

 

You have to think about who is in the audience, what matters to them, and what would make them leave feeling like their time spent with you was the best possible investment of their time, when there are so many other competing priorities.

 

Then, you not only need to consider the value of the content from their perspective, which gives people a reason to listen, you have to be mindful of how you deliver that information.

 

That’s where the experience shifts from one where your audience appreciates your content, to one in which your audience connects with you.

 

And that’s where the magic begins.

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Growth Leadership Personal Development Technology

Are You Media-Ready?

Nowadays, it’s not enough to be really smart, to be the boss, or to have brilliant ideas. It’s all about your presence, and how well you communicate those brilliant ideas, if you want others to see your vision and get on board.

Specifically, it’s about what I like to call vocal executive presence, and if you have it, you can master the Three Cs, to Command the room, Connect with the audience, and Close the deal, in any context.

Whether on camera, at the microphone or in person, your ability to look and sound like the right kind of leader will make or break the impact and success of your message. To ensure that you come across as confident, natural, relatable, and persuasive, you need to have an expertly crafted message and flawless delivery.

That’s why I’m excited to share with you “Capturing Your Confidence on Camera,” a six-part series of straight-to-the-point, down-and-dirty, DIY mini-videos that show you exactly how to turn any speaking opportunity into a home run performance. (And they’re just as applicable when you’re not on camera!)

Maybe you’ve been invited to be a guest on a podcast, to be interviewed on TV, to speak at a conference, or maybe you want to create your own promotional video for your company. Beyond being able to say, “I did that” and check it off your bucket list, do you know what outcome you want from the experience? Have you thought about what effect you want to have on the audience? And most importantly, do you know how to do it?

In this series, I’ll show you how to overcome some of the most common challenges, including:

  • Connecting with the audience
  • Starting and ending with power and clarity
  • Overcoming anxiety and not letting your nerves get the best of you
  • Speaking with a great-sounding voice
  • Moving naturally and easily
  • Navigating interviews with confidence and poise

Remember: I am not a professional actor or singer; my strategies do not come from the theater (although I’m sure there is plenty to be learned there), and I have no intention (or ability) to teach you how to act.

However, as a linguist, I can help you understand how language works, why the reputation you want is different from the reputation you have, and how the smallest changes in word, voice or gesture can have enormous influence on how your message is received.

Most importantly, instead of teaching you how to act in front of the camera or microphone, what I want to do is to show you how to use this knowledge to project your best version of yourself.

And then – here’s the kicker – once you see the difference in how people respond to you when you use these strategies, you’ll realize the value in having them become part of your new normal communication style, so that you can have your desired impact on an audience every time you open your mouth to speak.

So find the minute or two over your coffee break to watch each video when it comes out – I’ll share another link here each week – and see how you can immediately apply what you learn to your interactions on and off camera.

I hope you’ll share your experiences and experiments, letting us all know how they change the way people respond to you.

Remember: more than a role, “leadership” is an image that stems from how well you get others to understand your vision and make them want to get on board. With awareness of what influences that image and how to control it, you can ultimately master the Three Cs of vocal executive presence, so you can Command the room, Connect with the audience and Close the deal.