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The Giant-Cookie Boom Is Over. Crumbl’s Sales Are Down 70%, and a Chain Backed by Shake Shack’s Founder Just Shut Down.

Crumbl's August sales were 70% below two years earlier and Chip City closed all its stores overnight. Why the gourmet cookie craze is fading, and what it means for any business riding a trend.

By Editors · Oct 27

Latest in Capital

CapitalWeWork Signed 15-Year Leases to Rent Desks to Members Who Could Leave in Months. The Math Was in Its Own IPO Filing.WeWork owed $47.2 billion in future lease payments against $4 billion in committed revenue, its 2019 filing showed.By Editors · Nov 12CapitalHertz Said It Would Buy 100,000 Teslas. Two Years Later, It Was Selling 20,000 EVs and Taking a $245 Million Hit.EV repairs after crashes ran about twice the cost of gas cars, and Tesla price cuts dragged down resale values.By Editors · Nov 10CapitalFunders Don’t Invest in Activity. They Invest in Outcomes.By Hugh Ballou · Nov 9CapitalPopeyes’ 136-Restaurant Franchisee Had Profitable Stores. Its Debt Sank It Anyway.Popeyes says most of Sailormen's restaurants were making money. The company still lost every one. Too much debt, a sale that fell through, and a bank...By Editors · Nov 8CapitalBuild Brain Capital® That Builds LeadershipBy Dr. Leigh Richardson · Nov 2CapitalWhy Should a Funder Invest in You Instead of Another Good Organization?By Hugh Ballou · Nov 2CapitalGetty Images Just Filed for Bankruptcy. AI Was Only Part of It.Getty Images filed for Chapter 11 on Oct. 21 and public shareholders are set to get nothing. AI squeezed its core business, but a failed merger...By Editors · Nov 1CapitalCocoa Fell by More Than Half. Your Halloween Candy Still Went Up.Cocoa is down by more than half from its 2024 peak, but a bag of Halloween candy costs more than last year. Why prices rise like...By Editors · Oct 30

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