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Advice Wealth

PREpare For PREtirement: Unveiling the Path to a Joyful Future

When do you plan to retire? Is it a distant thought, a fleeting dream, or an ever-nearing reality? Retirement, often shrouded in uncertainty, can be a daunting topic. Many of us prefer to push it aside, thinking we have plenty of time to deal with it later. But what if I told you that the key to a fulfilling and worry-free retirement lies in starting the journey right now?

Imagine a life where you’re not bound by the constraints of a clock, where each day is a canvas waiting for your masterpiece. The road to this idyllic retirement begins with a single question: “When do you plan to retire?” Whether you envision yourself basking in the sun-kissed glory of retirement decades from now or embracing the serenity of early retirement, the time to ponder this question is now.

The journey to a fulfilling retirement hinges on meticulous planning. The first step is setting your time frame. Picture the life you desire in your golden years. Is it a life of travel and adventure, of pursuing hobbies and passions, or simply relishing the joy of spending quality time with loved ones? Your retirement timeline is your North Star, guiding your financial decisions and shaping your aspirations.

But how do you transform this vision into reality? The answer is preparation, and it begins with the power of saving. While saving might sound mundane, it’s the cornerstone of a secure retirement. If the art of saving seems elusive, fear not! Seek guidance from expert financial advisors who are skilled in turning dreams into tangible financial strategies.

However, the journey doesn’t end with saving alone. Life has a knack for throwing unexpected curveballs, and these hurdles can be the Achilles’ heel of even the most well-thought-out retirement plans. Think about accidents—those unforeseen disruptions that can send shockwaves through your financial stability. It’s time to PREpare for the unexpected.

Consider a world where you stand shielded from life’s uncertainties. This world is built on a foundation of insurance—a safety net that catches you when you stumble. Just as a knight equips themselves for battle, arm yourself with insurance tailored to your needs. From car insurance, ready to swoop in when collisions strike, to health insurance, a fortress against the menacing onslaught of medical bills, securing yourself is your key to peace of mind.

In the face of adversity, excuses are the thief of progress. Life’s journey is rife with obstacles, and yes, there might be instances when your path is obscured. But remember this: challenges do not define you; your response does. When life attempts to derail your plans, don’t capitulate to excuses. Instead, rise with creativity and resourcefulness, determined to stay the course you’ve charted.

Are you ready to embark on this exhilarating journey? The path to PREpare for PREtirement is illuminated by the wisdom of planning, the strength of saving, the fortitude of insurance, and the resilience against excuses. Together, these components form an invincible arsenal that empowers you to face the future with confidence.

As you read these words, let them be a call to action, an invitation to embark on a voyage of self-discovery and empowerment. The clock is ticking, and each moment presents an opportunity to mold your future. Your retirement dreams are within reach—so seize them, shape them, and let them flourish. PREpare now, and watch your PREtirement transform into a symphony of joy and fulfillment, where every note resonates with the melody of your heart’s desires.

Schedule a Free Financial Fitness Strategy Session with Kris Miller, LDA

Legacy Wealth Strategist #1 Bestselling Author, Speaker & Educator

Use the Calendar Below to Schedule Your One-On-One Session with Kris

Calendar

30+ years of experience assisting others to grow & protect their wealth. Helped more than 6,000 families avoid financial disaster by strategically planning for their futures. Not one person has lost a single dime on her watch. Her clients learn how to change their families’ financial realities and create incomes they will never outlive

For more Healthy Money Tips:

linktr.ee/healthymoneyhappylife

Kris@HealthyMoneyHappyLIfe.com

Phone (951) 926-4158

Categories
Advice Wealth

Take Control of Your Retirement Today: Embrace the Power of NOW!

PALMA DE MALLORCA, SPAIN - NOVEMBER 06: Gary Carter of Five Lakes Hotel Golf and Country Club gives Liam Delaney, Captain of Heath Golf Club a high five for his putt on the 14th green during the Day One of the SkyCaddie PGA Pro-Captain Challenge Grand Final at Arabella Golf Mallorca - Golf Son Muntaner on November 6, 2018 in Mallorca, Spain. (Photo by Tony Marshall/Getty Images)

Picture yourself on a sunny beach, sipping a refreshing drink, with not a care in the world. Ah, retirement! It’s that magical phase of life we all dream about, but when will you be ready for it? This question might seem daunting, but it’s time we tackle it head-on and turn our retirement dreams into a reality.

When I asked friends and family about their retirement plans, I was met with puzzled looks and uncertain smiles. It seems like contemplating retirement is not a popular topic of discussion, as if thinking about it is a foolish endeavor. But let me tell you, my friends, nothing could be further from the truth!

Napoleon Hill once said, “Create a definite plan for carrying out your desire and begin at once, whether you are ready or not, to put this plan into action.” Wise words indeed! The key to unlocking the golden gates of retirement lies in creating a solid plan and taking action right away. Waiting for the “right” time is a trap that will hold you back from living the life you’ve always wanted.

So, what’s your plan? Have you considered setting up a healthcare power of attorney or filing a living will? These might not sound thrilling, but they are essential components of a comprehensive retirement strategy. Don’t put off these crucial steps until you’re old and grey, but rather embrace them now, while you have the power to shape your future.

The living will forms might not be the most exhilarating topic, but they hold tremendous importance in securing your wishes and protecting your loved ones. Imagine having the peace of mind that comes from knowing your desires will be respected, even in challenging times. A living will is your voice when you may not be able to speak, and it’s a vital part of being prepared for whatever life throws your way.

“But I don’t need to think about this now,” you might say. “I still have plenty of time!” Let me share a little secret with you: NOW is the right time. There will never be a better moment to plan for your future than this moment. Time has a way of slipping through our fingers, and before we know it, retirement is upon us. By taking action today, you’re setting yourself up for a future filled with joy and fulfillment.

Regrets are heavy burdens to carry, especially in your golden years. Pondering “what if’s” is a sad exercise in hindsight, and it’s something we all wish to avoid. Instead, let’s embrace the idea of retirement without regrets. A retirement where we have planned early, secured insurance, invested in pension plans, and ensured that our wishes are documented in a living will.

The power to shape our future is within each of us. By daring to dream, by crafting a solid plan, and by taking action now, we unleash the full potential of our lives. Retirement is not just an end; it’s a new beginning, an opportunity to savor the fruits of our labor and explore new passions and pursuits.

So, my friends, I urge you to seize the moment. Embrace the excitement of planning for your retirement, and don’t let fear or uncertainty hold you back. Embrace the power of NOW, and let’s embark on this journey together. As you prepare for retirement, remember that you’re not only securing your future but creating a legacy for your loved ones to cherish.

The question remains: When will you be ready for retirement? The answer is crystal clear—now is the time! Embrace the journey, and let’s make your retirement dreams a dazzling reality.

Schedule a Free Financial Fitness Strategy Session with Kris Miller, LDA

Legacy Wealth Strategist #1 Bestselling Author, Speaker & Educator

Use the Calendar Below to Schedule Your One-On-One Session with Kris

Calendar

30+ years of experience assisting others in growing & protecting their wealth. Helped more than 6,000 families avoid financial disaster by strategically planning for their futures. Not one person has lost a single dime on her watch. Her clients learn how to change their families’ financial realities and create incomes they will never outlive

For more Healthy Money Tips:

linktr.ee/healthymoneyhappylife

Kris@HealthyMoneyHappyLIfe.com

Phone (951) 926-4158

Categories
Advice Investing Wealth

Unlocking the Power Within: Why You Need a Financial Power of Attorney

Life is a beautiful journey, full of joy and surprises. But, let’s face it, it can also be unpredictable. What happens if, for some reason, you find yourself unable to make important decisions for yourself? It’s a daunting thought, but there’s a solution that can provide peace of mind and ensure your wishes are carried out.

Enter the ‘Power of Attorney’ – a legal instrument that grants someone else the authority to act on your behalf. This person, known as your ‘agent,’ becomes your trusted ally, and they don’t have to be a lawyer. It can be a close family member or a dear friend, someone who understands you and has your best interests at heart.

With this power vested in your agent, a world of possibilities opens up. They can manage your financial transactions, buy and sell properties, handle your retirement benefits, pay your taxes, invest your money, manage insurance policies, and attend to your other personal needs. Essentially, they become the guardian of your dreams and ambitions.

A power of attorney can come in various forms, catering to specific needs. The ‘Financial Power of Attorney’ grants your agent the authority to manage financial matters, ensuring your finances are in capable hands. On the other hand, the ‘Medical Power of Attorney’ allows them to make crucial medical decisions if you face medical incapacitation.

Creating a Financial Power of Attorney is a simple yet essential step. Just fill out the form, sign it, and file it with your local court clerk’s office. The stamp of authenticity ensures its validity, empowering your agent to handle financial matters on your behalf when needed. But don’t worry; you can specify that unless you’re fully incapacitated, you still retain control over your affairs.

It’s important to remember that a Financial Power of Attorney doesn’t last forever. When you pass on, the authority granted to your agent ends. If you wish your agent to be your executor, you can include this in your last will and testament.

The key is preparation. Take charge of your destiny by considering whether a Financial Power of Attorney is right for you. Plan ahead, and be ready for whatever life throws your way. By unlocking the power within, you can ensure your legacy and dreams are safeguarded, and that your journey through life remains a masterpiece of fulfillment and happiness.

So, why wait? Empower yourself today with the knowledge and tools to navigate life’s uncertainties. Take the leap and unleash the power of a Financial Power of Attorney, securing your future and painting a canvas of financial freedom and protection. Your life, your decisions, your legacy – take control now!” 🌟💼💪 

Schedule a Free Financial Fitness Strategy Session with Kris Miller, LDA

Legacy Wealth Strategist #1 Bestselling Author, Speaker & Educator

Use the Calendar Below to Schedule Your One-On-One Session with Kris

Calendar

30+ years of experience assisting others to grow & protect their wealth. Helped more than 6,000 families avoid financial disaster by strategically planning for their futures. Not one person has lost a single dime on her watch. Her clients learn how to change their families’ financial realities and create incomes they will never outlive

For more Healthy Money Tips:

linktr.ee/healthymoneyhappylife

Kris@HealthyMoneyHappyLIfe.com

Phone (951) 926-4158

Categories
Advice Case Studies Marketing

Gen Z: How to Market to This Financial Powerhouse

Many aren’t yet old enough to vote, but Gen Z wields a mighty economic sword. Savvy brands are onto the reality that this new generation is becoming the developed world’s largest-ever generation of consumers. Market researchers have announced astonishingly high buying-power numbers for Gen Z — as in $143 billion in direct spending, with another few hundred or so billion in influencer spending.

In other words, Gen Z has enormous influence over how their parents and peers spend money — I’d venture to say, more so than any previous generation. Gen Z is also demanding different attributes from the brands they are willing to support, so it is essential to know how to market to them.

Who is Gen Z?

Most market researchers identify Gen Z as the group born roughly between 1997 and 2012. According to a 2020 Pew Research Center study, they are also the most racially and ethnically diverse generation ever, with roughly 25% Hispanic, 14% Black, 6% Asian, 5% other races and 52% white. In addition, one study (registration required) by Barkley found this generation is more interested in global trends and issues, connecting with others around the world via social media and apps.

Characteristics of Gen Z: The duality generation

Ironically, in some ways, Gen Zers have more in common with baby boomers and Generation X than millennials. Like these two older generations, the Barkley study found that Gen Zers tend to demonstrate more conservative views regarding personal responsibility, dependability, work ethic, finances and independence. However, according to the same Pew Research Center study above, they are more liberal and open-minded than any previous generation regarding social issues such as racial, gender and LGBTQ equality.

So, while these young consumers hold “old-school” values regarding financial independence, education and personal responsibility, they also hold progressive, non-conformist beliefs — and they aren’t afraid to speak out against brands that fail to authentically support issues important to them.

Top things to know about marketing to Gen Z

Gen Z grew up with the internet and they’ve become masters at instantly sorting through the deluge of information they receive, meaning they can tune out traditional advertising. Marketing to them requires a different approach than previous generations, so understanding the following attributes will help you connect with them.

Gen Z lives online. They have short attention spans, so your messages must be brief and catchy — short-form videos with music, visual effects and overlays are king. The Barkley study also found that these young consumers operate in FOMO (fear of missing out) mode, so using time-sensitive posts, such as the Stories feature on Instagram, often engage them. Keep in mind, Gen Z uses each social media app differently, so your online messaging approach needs to fit each platform. Regardless of which platform you use, be respectful of their privacy and ask permission before you share their content or data.

Gen Z needs opportunities for engagement and personalization. Interactive features such as quick polls, questions or contests in your social media advertising are a great way to get Gen Z’s attention. Provide opportunities for feedback and respond quickly, whether the feedback is positive or negative. It’s also essential to allow them to contribute ideas for product design and co-creation. Best of all, provide opportunities for them to experience your brand in an experiential marketing campaign such as product sampling and pop-up events. Make your experience spontaneous and delightful so participants will naturally want to snap and share hashtagged selfies of their interactions with your brand.

Gen Z values authenticity and uniqueness. Gen Z is more accepting of non-traditional beauty ideals and prefers to see realistic portrayals from advertisers and celebrities, according to the Barkley study. To connect with them, avoid hiring paid actors or “perfect-looking” celebrities and instead work with micro-influencers on social media (someone with 1,000 to 100,000 followers). Another excellent strategy is to work with in-person influencers on college campuses, concerts and extreme sports events.

Gen Z cares about social responsibility and positive change. As previously mentioned, Gen Z cares deeply about racial, gender and LGBTQ equality. They will not hesitate to call out a brand on social media that embraces a cause inauthentically or refuses to take a stand against inequalities. Their global connectivity and instant access to information have made them more aware of global, national and local inequalities compared to previous generations. As consumers, Gen Z leverage that information when making decisions about which brands to support. If you haven’t already engaged in cause marketing (e.g., partnering with a nonprofit), it’s time to do so.

Gen Z engages with brands they find ethical. Again, due to their ability to access information, these young consumers can often find out where, with what and how things are made. If a company claims to be “green” or support diversity but can’t transparently demonstrate its stated principles, Gen Z may turn its back. Gen Z sees a brand as a whole and doesn’t distinguish between owners, partners, distributors and suppliers. The takeaway here is that even if your brand behaves ethically, you could still lose Gen Z support if any link in your network appears not to do so.

Categories
Advice Case Studies Marketing

4 Ways Fractional CMOs Can Help Develop Your Brand

Building a strong market presence is essential for companies to thrive. Effective brand development plays a pivotal role in establishing a distinct identity, creating customer loyalty, and driving business growth. To achieve these goals, an increasing number of businesses are turning to fractional Chief Marketing Officers (CMOs) for their expertise in brand development. In this article, we will explore how fractional CMOs contribute to building a strong market presence and why they have become invaluable resources for companies seeking to elevate their brands.

Understanding Fractional CMOs

Fractional CMOs are experienced marketing professionals who provide strategic guidance and executional support on a part-time or project basis. Fractional CMOs bring knowledge and skills, collaborating with companies on brand development strategies. They understand market dynamics, consumer behavior, and industry trends, enabling impactful branding initiatives.

Developing a Solid Brand Strategy

One of the primary roles of a fractional CMO is to help businesses develop a solid brand strategy. They work closely with company leadership to define the brand’s core values, positioning, and unique selling proposition. By conducting thorough market research and competitor analysis, fractional CMOs identify opportunities to differentiate the brand and create a compelling value proposition. They collaborate with internal teams and external stakeholders to develop a cohesive brand strategy that resonates with the target audience and aligns with the company’s goals.

Crafting Consistent Brand Messaging

Consistency is key when it comes to building a strong market presence. Fractional CMOs play a vital role in ensuring that the brand’s messaging is consistent across all touchpoints. They help define the brand voice, tone, and visual identity, ensuring that it remains consistent in marketing collateral, advertising campaigns, social media channels, and customer communications. By maintaining a unified and cohesive brand message, businesses can establish trust, recognition, and loyalty among their target audience.

Implementing Effective Branding Initiatives

Fractional CMOs bring their expertise in implementing effective branding initiatives. They oversee the execution of marketing campaigns, ensuring that they are aligned with the brand strategy and objectives. Fractional CMOs leverage their marketing expertise to identify effective platforms for reaching the target audience. They guide businesses in selecting the right initiatives for brand visibility and engagement, including digital marketing, content creation, public relations, and event marketing.

Measuring Brand Performance and Iterating

Building a strong market presence requires continuous evaluation and refinement. Fractional CMOs utilize data-driven insights and metrics to measure the performance of branding initiatives. They analyze key performance indicators (KPIs) such as brand awareness, customer perception, and market share to assess the effectiveness of the brand strategy. Based on these insights, fractional CMOs collaborate with businesses to make data-backed decisions, iterate on branding efforts, and optimize strategies for better results.

Final Thoughts

Building a strong market presence is crucial for companies aiming to stand out in a competitive landscape. Fractional CMOs play a pivotal role in developing and implementing effective brand development strategies. Fractional CMOs use brand strategy, messaging, initiatives, and data evaluation to help businesses build a strong market presence. With their specialized skills and guidance, companies can elevate brands, gain a competitive edge, and achieve long-term success.

Categories
Advice Human Resources Marketing

Fractional CMO vs. Traditional CMO: Which Is Right for Your Business?

In the rapidly evolving world of marketing, businesses are constantly seeking effective strategies to gain a competitive edge. The digital landscape, evolving consumer behaviors, and emerging technologies demand companies stay ahead. Choosing between fractional and traditional CMOs is crucial for organizations of all sizes. Each option brings distinct advantages and considerations, requiring careful evaluation of needs and resources. Businesses must assess their requirements before making a decision.

Traditional CMOs

A traditional CMO is a full-time executive who assumes overall responsibility for an organization’s marketing activities. They are seasoned professionals with extensive experience and a deep understanding of various marketing channels, strategies, and industry trends. Traditional CMOs are typically well-suited for larger enterprises with substantial marketing budgets and complex marketing needs. They provide strategic guidance, build high-performing marketing teams, oversee large-scale campaigns, and drive brand awareness in a cohesive manner across multiple channels.

Fractional CMOs

On the other hand, a fractional CMO is a part-time or outsourced professional who works with multiple clients simultaneously. Fractional CMOs provide cost-effective and flexible solutions for small and medium-sized businesses in need of senior-level marketing expertise. With their extensive experience, they offer targeted guidance and specialized skills to meet specific marketing objectives. These professionals can be engaged on a project basis or for a specific duration, bringing valuable expertise to the table.

Factors to Consider

To determine which option is right for your business, it is essential to consider several factors. Budget is a significant consideration, as hiring a traditional CMO involves a substantial financial commitment. Alongside a competitive salary, benefits, and potential equity or bonuses, traditional CMOs often require additional resources to build and manage a marketing team. This investment may be well-justified for larger organizations with extensive marketing budgets and long-term growth strategies. Fractional CMOs, on the other hand, can be engaged at a fraction of the cost, making them a more accessible choice for businesses with limited budgets or specific short-term marketing needs.

Marketing Needs

Another critical aspect to evaluate is the scope and complexity of your marketing needs. In highly competitive industries or with a global presence, a traditional CMO is equipped to handle extensive marketing campaigns across multiple channels. Their full-time dedication enables a deep understanding of unique challenges, opportunities, and long-term strategies aligned with company goals. Traditional CMOs often excel at building and managing marketing teams, fostering collaboration, and driving cohesive marketing initiatives across various departments. Fractional CMOs, however, excel in providing targeted expertise for specific marketing projects. They offer fresh perspectives and specialized skills for product launches, rebranding campaigns, and digital marketing strategies. Working across clients and industries, they leverage diverse experiences and best practices, providing invaluable solutions to marketing challenges.

Time Requirements

Time is yet another factor to consider. If your business requires ongoing marketing support, strategic decision-making, and continuous monitoring of marketing initiatives, a traditional CMO’s full-time dedication can ensure consistent progress. They can effectively lead the marketing function, adapt to market changes, and drive long-term growth. Conversely, if you need specialized guidance for a limited period, such as conducting a marketing audit, developing a short-term campaign, or addressing a specific marketing challenge, a fractional CMO can provide the necessary expertise without the long-term commitment. This arrangement allows businesses to tap into senior-level marketing talent without incurring the costs associated with a full-time executive.

Collaboration and Company Culture

Collaboration and company culture also play a significant role in the decision-making process. Traditional CMOs become an integral part of the company, working closely with other executives, team members, and external stakeholders. They contribute to building a marketing culture, mentor junior staff, and drive the organization’s overall marketing vision. Their deep integration allows them to align marketing strategies with broader business objectives and foster a cohesive brand identity. Fractional CMOs, while temporary, can still integrate well with existing teams, provide fresh perspectives, and offer valuable insights based on their broad experience working across different industries and businesses. Their external perspective can challenge the status quo and infuse new ideas into the organization’s marketing efforts.

Key Takeaways

The choice between a fractional CMO and a traditional CMO depends on factors like budget, marketing needs, time requirements, and company culture. Traditional CMOs offer full-time dedication, comprehensive strategies, and deep industry expertise, suited for larger companies with complex marketing needs. Fractional CMOs provide flexible and cost-effective solutions, specialized expertise for projects, ideal for small and medium-sized businesses with limited resources or short-term objectives. Understanding your business’s unique requirements, growth trajectory, and marketing goals is key to determining the right fit for marketing success in today’s dynamic and competitive landscape.

Categories
Advice Leadership Networking Strategy

Unleash the Power of Micro Events to Grow Your Business

Think about the last time you attended or hosted a big, grand event. You probably don’t remember every person you met or every word from the presenters. You likely remember the personal connections you made and nuggets of helpful information you learned that have enhanced your personal or professional life. You likely made those meaningful connections during smaller, more informal encounters throughout the event, not during the large presentations — in other words, in a micro event setting. Micro events foster the potential for brands and target audiences to make mutually beneficial connections. Hosting or attending a micro event is a powerful tool to have in your marketing strategy toolbox. Here’s why.

What are micro events?

While there is no definitive definition of micro events, most event planners consider them short in duration (less than a day), focused on a limited or niche topic and carefully tailored. Micro events can happen during large, multi-day events (e.g., workshops or breakout sessions within conferences) or be stand-alone functions. They involve a smaller audience and fewer presenters but may be virtual, hybrid, or in-person. Examples include lunch-and-learn sessions, workshops, webinars, happy hours, VIP events, discussion panels, experiential events, guest speakers and expert Q&A sessions.

Micro events allow you to make meaningful connections with your target audience.

As marketers, we’re always trying to cut through the noise and differentiate ourselves from our competitors to attract and engage with our target consumers. If you’ve ever meandered around a big trade show or convention, you probably don’t remember most of the brands you encountered. Brands compete next to one another for your attention, and unless one offered you something highly beneficial or made a personal connection with you, you likely ignored or forgot them.

By hosting a micro event, you cut through the noise — and if done well, you connect with the right people at the right time with the right message. Instead of wasting your efforts on consumers who are not interested in your product or service (or are too distracted to pay attention), your micro event provides your target audience with relevant, meaningful information or experiences.

Micro events save you considerable money.

It should come as no surprise that a multi-day or even a single-day “wow” event comes with a hefty price tag. Renting event space, catering, presenters, marketing, audiovisual support, event staff, entertainment and transportation costs add up fast, and sometimes the ROI fails to deliver. Furthermore, the pandemic shut down big events for quite a while, and as a result, many people have realized that attending or participating in them isn’t always necessary. Even as mega-events ramp back up, attendance is down in some markets. Micro events are appealing for hosts and attendees because they require far less money to plan and attend.

Micro events can happen more frequently, showcasing your brand more often.

Complex events take several months or even years to plan (and, as noted earlier, are expensive), and most brands can only do them once every year or two. Micro events typically take far less time and effort to plan, so you can hold them as often as necessary. For example, instead of hosting a multi-day conference, consider splitting up the topics you were planning to cover into single micro events held over a series of weeks or months. Attendees can choose which ones to attend instead of having to commit to a time-consuming event. Another option is to take your event on the road and host small events in multiple cities. Keeping your brand in front of your target audience regularly and beneficially builds long-term connections — gold in marketing speak.

Micro events naturally allow for better networking.

One of the primary reasons people attend business events is for networking opportunities. Micro events often provide less formal, more social activities, so attendees have more opportunities to meet others and have memorable encounters. Additionally, small events have fewer people, so making connections with presenters and others is more manageable than at a large-scale meeting. Instead of meeting dozens of people for a few short moments, participants have time for lengthier, more in-depth conversations.

Micro events increase engagement and participation, especially for introverts.

Most of us have wanted to ask a question during a presentation but didn’t feel comfortable asking it in front of a room full of people, or perhaps many others were asking questions and time ran out. Micro events are often more relaxed, making presenters and attendees feel more comfortable engaging with one another. You may also attract new, valuable yet introverted members of your target audience who avoid stressful, high-energy events.

Micro events allow for more control over content and experiences.

When your brand participates in a large-scale event, you often have limited influence over topics, presenters, entertainment, venues, catering and overall feel. With a micro event, your team has significant control over the design and execution of all aspects. You can hyperfocus on specific objectives and create custom experiences. Additionally, micro events are nimbler, which means they can be timelier, especially in industries such as tech or fashion. Because large-scale functions take so long to plan, what’s new and hot may be different by the time the event occurs.

Micro events provide excellent experiential marketing opportunities.

Experiential marketing is all about creating memorable, meaningful experiences for target audiences. Due to the smaller number of participants, micro events can be fabulous places to allow consumers to touch, taste, feel, hear, see and interact with your brand’s products, services and brand ambassadors in memorable ways that aren’t possible at crowded functions.

Micro events are here to stay and on the rise.

Out of necessity, during the pandemic, marketers turned to micro events for safety. But now people are starting to realize their immense potential. The ROI can be worthwhile, and not just financially. Your staff and consumers are seeking more meaningful activities and opportunities to re-engage with others: micro events can fulfill those desires.

Categories
Advice Management

What is the Qualified Business Income Deduction?

The Qualified Business Income Deduction (QBI), also known as Section 199A, is a tax provision of the Tax Cuts and Jobs Act of 2017. This deduction allows businesses to reduce their taxable income by up to 20% of the business’s qualified business income. QBI applies to certain pass-through entities such as sole proprietorships, partnerships, S corporations, and some trusts and estates.

How does the QBI Deduction Work? In order to qualify for the QBI deduction, first you must have an eligible trade or business. Qualified trades or businesses include those that earn money through income from services performed in fields such as health, law, consulting, athletics, financial services, and more. The deduction can only be used in relation to taxable income generated by these types of services; it cannot be applied to wages earned from a job or other forms of passive income. 

Once you have confirmed that your trade or business qualifies for the QBI deduction, you must then calculate your total qualified business income. To do this, first you need to add up all regular and capital gains net incomes earned by your trade or business throughout the year. Once you have determined your total qualified business income amount, you can subtract 20% of this amount from your taxable income for that year. 

Why would this benefit my business? The QBI deduction offers tangible benefits for small businesses owners who qualify for it. The main advantage is that it helps reduce overall tax liability at the end of each year. A lower tax burden can mean more funds available for reinvestment into your business or other investments such as retirement accounts. Additionally, if you are filing taxes jointly with a spouse who also has qualifying trades or businesses, both parties may be able to take advantage of the full 20% deduction – which could potentially double the savings! 

Schedule a call today with one of my experts http://www.calendly.com/Stephan-controllers or call my office at 775-384-8124. 

Much Success, 

Scott L. Arden, CEO Controllers, Ltd www.controllersltd.com 

Categories
Advice Wealth

Unlock the Door to a Blissful Future: Discover the 10 Compelling Reasons Why You Absolutely Need a Prenup!

Unlock the Door to a Blissful Future: Discover the 10 Compelling Reasons Why You Absolutely Need a Prenup!

Love is in the air, and wedding bells are ringing! As you embark on this incredible journey of matrimony, it’s vital to lay a solid foundation for a harmonious and secure future. Introducing the secret weapon that can safeguard your love and protect your dreams – the prenuptial agreement!

Now, hold on a minute! Before you dismiss this concept as unromantic or unnecessary, let’s delve into the exhilarating reasons why a prenup can be a game-changer for you and your beloved. Buckle up, because we’re about to take you on a thrilling ride that will transform your perception of this powerful document.

  1. Fortify Your Love, Preserve Your Bond:

A prenup isn’t a sign of doubt or mistrust; it’s a testament to your commitment and love. By openly discussing your financial expectations and aspirations, you’ll deepen your understanding of each other and foster a stronger bond that can withstand any storm.

  1. Clear the Path to Financial Transparency:

Money matters can often ignite fiery conflicts in relationships. But fear not! With a prenup, you’ll establish open lines of communication about your finances from the very beginning. It sets the stage for honesty, trust, and a shared vision of your financial future.

  1. Protect Your Hard-Earned Assets:

You’ve worked tirelessly to build your wealth, so why leave it to chance? A prenup ensures that your individual assets, investments, and businesses remain secure, providing you with the peace of mind you deserve.

  1. Safeguard Your Inheritance:

Do you have cherished family heirlooms or an inheritance on the horizon? A prenup can shield these precious treasures from potential disputes, preserving your family’s legacy for generations to come.

  1. Shield Yourself from Debts:

Nobody wants to be haunted by their partner’s financial liabilities. With a prenup, you can shield yourself from assuming responsibility for each other’s debts, safeguarding your financial independence.

  1. Navigate Blended Families with Grace:

Second marriages and blended families bring unique dynamics and financial considerations. A prenup can help you establish fair provisions for children from previous relationships, ensuring their well-being and protecting your financial obligations to them.

  1. Keep Your Business Ventures Intact:

Entrepreneurs, rejoice! A prenup shields your business ventures from the turbulence of divorce, allowing you to focus on your professional success without worrying about its impact on your personal life.

  1. Preserve Your Peace of Mind:

Imagine a future where both you and your partner have predetermined guidelines for the division of assets and liabilities. By establishing these parameters in advance, you’ll eliminate the stress and anxiety that often accompanies the uncertainty of divorce.

  1. Reduce Emotional Turmoil:

Divorce can be emotionally draining, but a prenup can mitigate the turmoil by streamlining the process. With clear guidelines already in place, you can transition with grace and dignity, focusing on healing and personal growth.

10 Foster a Fair and Equitable Future:

Life is full of surprises, and while we hope for everlasting love, it’s essential to prepare for any unexpected turns. A prenup ensures that both partners are treated fairly and equitably in the event of a divorce, allowing you to face the future with confidence.

So, dear reader, as you embark on this incredible chapter of your life, take a moment to reflect on the power of a prenup. It’s not just a piece of paper; it’s an embodiment of love, trust, and foresight. Embrace the opportunity to safeguard your dreams, protect your passions, and build a future filled with excitement, harmony, and endless possibilities.

Remember, the greatest love stories are the ones that endure, guided by the wisdom and foresight of those who dared to prepare for the unexpected. Dare to secure your love, and unlock the door to a blissful future with a prenuptial agreement. Your love story deserves nothing less than an extraordinary happily-ever-after!

Schedule a Free Financial Fitness Strategy Session with Kris Miller, LDA

Legacy Wealth Strategist #1 Bestselling Author, Speaker & Educator

Use the Calendar Below to Schedule Your One-On-One Session with Kris

Calendar

30+ years of experience assisting others to grow & protect their wealth. Helped more than 6,000 families avoid financial disaster by strategically planning for their futures. Not one person has lost a single dime on her watch. Her clients learn how to change their families’ financial realities and create incomes they will never outlive

For more Healthy Money Tips:

linktr.ee/healthymoneyhappylife

Kris@HealthyMoneyHappyLIfe.com

Phone (951) 926-4158

Categories
Advice Technology

Master the Art of Financial Privacy: Unlock the Secrets to Safeguarding Your Wealth

In a world where financial transparency is the norm, how can you protect your hard-earned wealth and pay lower taxes? The answer lies in the art of hiding your money from prying eyes and ensuring your financial privacy. In this captivating article, we will delve into the strategies and tactics that will empower you to safeguard your wealth while maintaining a fulfilling and prosperous life.

Picture a life where your financial affairs remain discreet, shielded from unnecessary scrutiny. By adopting a simple and easy-going lifestyle, you can avoid drawing unwanted attention to your wealth. The key is to minimize outward displays of opulence, as these can attract the watchful gaze of both neighbors and government agencies.

Start by carefully curating your surroundings. Avoid flaunting expensive appliances and luxury cars that could raise suspicions about your financial standing. Blend in with the crowd, leading a modest yet fulfilling life that doesn’t raise eyebrows. Remember, the less attention you draw, the more control you have over your financial destiny.

When it comes to managing your income and property, discretion is paramount. Avoid showcasing your wealth through extravagant purchases or ostentatious displays of affluence. By living within your means and maintaining a low-profile lifestyle, you can minimize the taxes imposed on both your income and property.

But financial privacy goes beyond appearances. It requires careful planning and strategic decision-making. Explore legal and legitimate avenues to protect your wealth and optimize your tax obligations. Consult with financial advisors and tax professionals who specialize in asset protection and tax optimization. Their expertise will guide you toward legal strategies to minimize your tax burden while ensuring your financial security.

In today’s digital age, it’s crucial to protect your financial information from prying eyes. Stay vigilant against cyber threats and safeguard your online presence. Implement robust security measures to protect your personal and financial data, utilizing encryption and secure platforms for financial transactions.

Remember, financial privacy is not about evading taxes or engaging in illegal activities. It’s about preserving your wealth, securing your financial future, and maintaining control over your financial destiny. By mastering the art of financial privacy, you empower yourself to make informed choices, protect your assets, and live a fulfilling life while paying your fair share of taxes.

Don’t let unnecessary scrutiny dictate your financial decisions. Embrace the power of financial privacy and embark on a path that allows you to protect and grow your wealth while maintaining the lifestyle you desire. It’s time to take control and unlock the art of hiding your money from prying eyes. Let the journey begin!

Schedule a Free Financial Fitness Strategy Session with Kris Miller, LDA

Legacy Wealth Strategist #1 Bestselling Author, Speaker & Educator

Use the Calendar Below to Schedule Your One-On-One Session with Kris

Calendar

30+ years of experience assisting others to grow & protect their wealth. Helped more than 6,000 families avoid financial disaster by strategically planning for their futures. Not one person has lost a single dime on her watch. Her clients learn how to change their families’ financial realities and create incomes they will never outlive

For more Healthy Money Tips:

linktr.ee/healthymoneyhappylife

Kris@HealthyMoneyHappyLIfe.com

Phone (951) 926-4158