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Best Practices Marketing Personal Development

Who Are You Being When You Market? Tips For Mindful Leadership in Your Marketing

Marketing, like mindfulness, is a huge nebulous word that we all think we understand but few of us actually do.  That got me thinking, what happens when you combine the two. What I learned was they both strengthen one another.

The American Marketing Association defines Marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”  

You may think of marketing as all of the “stuff” that happens before a buying and selling experience. Things like your website, videos, brochures, emails, coupons, flyers, trade show displays, giveaways.  

 

Would you do business with you?  What message does your marketing convey to your target customers?  Who are you BEING when you are Marketing?   

Mindfulness is being fully present in the moment. What is the presence you want to convey in these items?  What do you want your customers to experience when they receive your marketing message?

Before you begin a mindful marketing campaign, start with a clear vision on your desired outcome.  Be respectful and as you define your target audience. Is the purpose to educate, acquire or retain customers?  Have you considered your customers preferred method of receiving your marketing messages? What platform(s) will you use to engage with your customers?

 

As a Mindful Leader, set a positive intention for your marketing campaign. Think about both the desired outcome, whether financial or another key performance metric you want to attain as a direct result of the campaign.  Also, consider the feeling you want to invoke and what you hope to inspire.  

For example, you have an incredible product portfolio; however, you have not connected to your ideal customer.  Sales are down and you are feeling the pressure to produce results. As a CEO, CMO or CRO, where do you begin? Visualize your new marketing campaign.  Does it engage all of your senses? Does it align with your values? Does it speak to your mission statement?

Marketing and sales are closely integrated, and today’s marketing campaigns are often linked directly to lead generation and sales conversion.  

Would you like more information on mindful sales and marketing?   Please visit https://leadershipsolutionsintl.com. We welcome the opportunity to continue this discussion with you and your organization. 

Categories
Body Language Human Resources Investing Management Marketing Negotiations Sales Skills Women In Business

“Your Um Is The Killer Of Your Opportunities” – Negotiation Insight

“The quickest killer of your opportunities is not representing who you are in the moment.” -Greg Williams, The Master Negotiator & Body Language expert (Click to Tweet)        Click to get the book!

 

“Your Um Is The Killer Of Your Opportunities”

 

His ums were the killer of his present and future opportunities. Are you doing that to yours?

He passed out his presentation to the 12 participants in the room. He thought this is going to be a make or break opportunity for me. If I do well, my career could take off like a rocket! And then he started.

Um, good morning. Um, thank you for allowing me to present this morning. I know, um, you’re going to find what I have to say to be, um, very interesting. And in a moment, um, I’ll begin. But first, um, I’d like to ask you a question. One attendee leaned towards another and said, when is he going to talk about what we came to hear? And if he says, um, one more time, I’m going to scream!

Not only had the presenter alienated his audience, but he’d also decreased his chances for a successful outcome. His ums, and his delay in getting to the point was a turnoff.

Are your ums and dullness killing your opportunities?

People make snap judgments about you based on how quickly you captivate them, which compresses the way you speak, the words you use, and the pace at which you deliver your words. Thus, the reception of your message, in part, depends on those variables.

So, before you attempt to implement any activity that you want others to embrace, consider the variables that will move them to adopt your position faster, versus what might cause them to hesitate. Your outcome potential will hang in the balance.

 

The pace of speaking

Be it in a negotiation (you’re always negotiating), a personal conversation with friends or a loved one, the speed at which you speak influences the perception of the listener. Thus, if you talk too fast, and the receiver of your message can’t keep up, they may become frustrated inwardly and stop listening to your message. Worse, they may stop listening to you but continue issuing body language and nonverbal signals (i.e., head nodding, grunting, etc.). In that case, they’d give the appearance that they’re attuned to what you’re saying when in reality, they will have tuned you out.

When it comes to delivering your message at some point, stop and ask the other person a question about what they’ve heard and what they understand the intent to be of your message. Do that to discern their understanding and reception of your message. But even more, monitor their emotional displays (i.e., mouth agape, widen eyes, foot movement, etc.) to assess the impact your message is having on them. And you can take note of the expressions of different people in a larger audience to make the same assessment.

The point is, to deliver a concise message, you should consider matching the pace of its delivery to the speed the receiver needs to hear it. That means you should provide it at a pace that allows them to understand and sense it at an emotional level as the result of having received and perceived it. Sometimes that’ll mean talking quickly to induce excitement, or slowing down the tempo to produce a more solemn mode.

 

Filler Words

When you use filler words (i.e., ums, you know, etc.), those words can distract the listener from the message you’re delivering. And that distraction decreases the perception of you as someone knowledgeable about what you’re saying. Note: In a negotiation, if you wish to cast yourself as someone unsure of his position as a ploy, you might use filler words and stammer to enhance the effect of the role you’re playing. If you don’t wish to project that image, eliminate the fillers.

Outcomes

Another point to consider when you’re attempting to sway someone to adopt your position is how you’ll position the result of them doing so. By painting a picture of what the outcome might be if someone does or does not embrace your perspective, you cast their thoughts into the future. That’s a distinction to be made from having them reflect on their past, which is not bad in all cases.

By having someone focus on their future, you set the expectation for things to come, while allowing them to influence that occurrence. Thus, if you wanted them to see themselves in a better position in the future, depending on the individual, you might consider painting a future scene that’s bright with happiness, excitement, and worry-free. If you wanted them to see what they might forgo as the result of not adopting your suggestion, you might consider painting a doom and gloom picture. Just be aware that people tend to move away from something quicker than they’ll move towards something. That means they’re more likely to avoid pain before they seek pleasure.

 

Implementation

Once you’ve addressed the variables mentioned, give severe and prolonged consideration to how you’ll implement your plan, strategy, request, etc. In particular, think about the timing of your implementation. Ask yourself, how might it impact or be impacted by other occurrences? Who might be most upset or pleased by your application, and what might key people do to assist or challenge it?

To have the most significant opportunity of a successful implementation, you must consider the variables that will impact its chance to achieve the outcome you’re seeking. Then, you should address the potential negative influencers that might challenge it and addressing the concerns they have in opposition. That will require modifications to your plans. But that’ll still allow you to implement them with less resistance had you not addressed those that were in opposition. And that will enhance your chance of greater success.

Reflection

There will always be variables to address to overcome obstacles that’ll stand between what you want and what you have to do to obtain what you want. The better you are at addressing those variables and aligning the forces you’ll need to aid your efforts, the faster you’ll be at implementing more of your plans, with fewer obstacles, and more allies. And everything will be right with the world.

 

Remember, you’re always negotiating!

 

Listen to Greg’s podcast at https://anchor.fm/themasternegotiator

 

After reading this article, what are you thinking? I’d like to know. Reach me at Greg@TheMasterNegotiator.com

 

To receive Greg’s free “Negotiation Tip of the Week” and the “Sunday Negotiation Insight” click here https://www.themasternegotiator.com/greg-williams/

 

 

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Categories
Growth Leadership Personal Development

Hero Leadership — Going From Ordinary to Extraordinary

What makes an effective leader? Is there a perfect leadership strategy? The short answer is no — there is no perfect strategy. It varies from business to business. Leadership encompasses a slew of characteristics that can garner success across the board, and how someone leads has a tangible effect on the entire company and all its employees.

A study by Bloom Leadership found that 79 percent of employees quit their job due to lack of appreciation. This is something that can sometimes be lost in the day-to-day grind of making sure the business is making enough money and the needle moves forward. The disconnect is even wider at the top with bosses thinking employees leave because they want more money.

 

With Baby Boomers retiring at incremental rates, the younger generation should begin stepping up into a leadership role. Yet, 63 percent of millennials feel a lack of leadership development.

 

How can current leaders help bridge the gap? How can future leaders elevate their skills?

 

My latest book, The Hero Factor, discusses the traits that every leader should have (or acquire) in order to lead effectively, develop more appreciation for their employees, and cultivate successful leadership development.

 

When employees feel a sense of purpose and are part of a thriving culture, they feel like they’re contributing to the bottom line and see how they are having an impact, they care more inclined to stay on board and shift their perception.

 

Here are some traits that every great leader should already be praticing.

 

Spread the wealth

 

No one got to where they are alone. Give credit where credit is due. A few words of encouragement go a long way to foster good will and a vibrant office culture. Letting your team know they’re appreciated must be a priority.

 

A leader who shares the credit attracts more followers and loyalty than someone constantly bragging about “their” accomplishments. A Forbes article shows that recognition is the number one reason employees say inspires them to produce great work. What’s not a great leader? Throwing someone under the bus or berating them. Hero leaders turn mistakes into teachable moments. People will never forget how you treated them or made them feel. Guaranteed they won’t make the same mistake again.

 

Have a servant mentality

 

The main reason for leadership is for the benefit of the people. A hero leader’s success is rooted on the values to their community, stakeholders, and the common good. Recognizing strengths, weaknesses, and striving for continual improvements are cornerstones of a servant leader. Good leaders are secure in their abilities and don’t hesitate to share their success. Hero servant leaders realize they can’t please everyone all the time. They are practical in their decision making, stay strong in their convictions, and accept criticism. This is what sets a true leader apart. This mentality is noticed and mimicked by employees – for the right reasons, too.

Asking ‘how can I help you?’ ‘What can I help you with?” and “What can I do?” is something a hero leader should always do. They don’t let time, ego, or excuses get in the way.

 

Communicate a clear vision and goals

 

What are your goals? How do you communicate them or do they live only in your head? If you’re assuming everyone knows, that’s your first mistake. Communication involves more than just talking. It’s about connecting with people, too.

Communicating your values begins with outlining your conditions of satisfaction. Mine are: making money, learning something new, and having fun. These may vary from business to business, too. Keeping sight of your values leads to having a clearer path for your short and long-term goals. While those might change over time, the communication lines should always remain open. It increases employee engagement, mitigates conflict, and creates better relationships. Everyone in the organization – from the CEO to the mailman, should be aligned with the goals and the vision being communicated. Every employee needs to see your vision as clear as you do.

 

Pro tip: Write them down and make the values and goals visible to all. That tangible reminder will keep everyone aligned

 

Being a hero leader, or a hero company, is not a sprint. It’s a marathon. Are you up for the challenge?