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Category: Skills

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Leadership Marketing Skills

5 Reasons Every Business Owner Needs a Book

Are you wondering how to expand your business? Has a major segment of the market shifted away from buying your products or services? Are you questioning your marketing plan? There’s one simple answer you probably haven’t considered:

Write a book.

It’s true. This one thing—especially if it’s an actual printed book rather than a Kindle or eBook—has the power to grow your business beyond your expectations. You’ll experience a whole new world of opportunities simply by having your name on the cover of a book.

Authority

Imagine you’re at a conference or local networking group and you meet two CEOs who both specialize in business branding—something you know you need help with.

One CEO says all the right things. She’s been in business for years and worked with some top-notch business owners. She has great ideas for how she can help you solidify your branding and assist you with marketing.

The other has a similar history and story, with one added bonus: she’s just handed you a copy of her latest book. It’s a professionally printed, substantial publication that practically exudes confidence.

Which person do you think shows more authority in her field? The one with the book, of course. There really is nothing better when it comes to establishing your authority in any niche than having a book with your name on it.

At this point, I have written or coauthored more than 800 books, articles, online courses, chapters or case studies. This factor more than anything else helped people in my field get to know me.

Expertise

Why does a book speak so highly of you and establish your authority so well? Because it gives you a platform to show off your expertise. It’s like being invited to present on any topic you choose on the world’s largest stage.

Not only that, but your readers are a captive audience. They’re listening—in that moment—only to you. That’s a powerful position to be in, and one that gives you an opportunity to really show off your stuff.

Market Reach

No matter how many readers Google sends your way, no matter how much traffic your YouTube channel receives, nothing will ever compare to the number of potential readers Amazon and other online booksellers can bring your way.

Positioned correctly, your book can reach millions of new readers, and thousands of potential clients. Combine that with the expertise and authority we know comes with being a published author, and that’s a recipe for success that can’t be beat.

Better Than a Business Card

If you’ve ever been to a conference, you’ve no doubt collected a stack of business cards. You get home and toss them in a drawer, and six months later you throw them out, without ever having contacted the people who gave them to you.

But if one of those people handed you a book instead, what happened? You’ve likely read it (or at least leafed through it). You almost certainly didn’t throw it away. And you remember it—and the person who wrote it.

Press Opportunities

Turn on your television to any interview show, browse through Huffington Post, or listen to any of a number of popular podcasts or radio shows, and you’ll quickly see that most of the guest speakers and interviewees have written a book.

The fact is, interview shows depend on interesting, insightful guests to keep their audiences listening, and there’s no better applicant than an author. Writing a book will open up many, many opportunities for appearances that you may never have without your name on that cover.

Do you have to write a book to be successful? No. But there’s no denying the fact that a published author will find she has a much easier time growing her business than the business person who keeps putting it off until later.

Do you have a book in you? Contact me to discuss my editing and ghostwriting services. I’d love to see your book take shape.

Categories
Entrepreneurship Human Resources Management Marketing Skills Women In Business

Homage to the Master Storyteller

Nope, it’s not Steven Spielberg, or even Dr. Seuss. It’s Hans Rosling.

Never heard of him? After today, you’ll not only have heard of him, but you’ll wish you’d done so years ago.

The late, great Dr. Hans Rosling passed away on February 9, 2017. A professor of public health, he was the master of taking arguably mundane data – and lots of it – and one of the most boring forms of visual presentation – the graph – and transforming them into a mesmerizing story that made you forget you were learning.

So for anyone out there who uses the excuse that the information you have to share “isn’t all that exciting” to defend why their presentations are uninspiring, after reading this post, that excuse no longer exists.

See for yourself in this BBC video where he analyzes the life-expectancy-to-income ratio of 200 countries over 200 years… in about four minutes. As you watch, you’ll be amazed at not only how much he accomplished in those four minutes, but at how much you actually learned… not to mention how much you enjoyed the experience in the process.

The key lesson for our purposes here is something he states in the first few seconds of the video: “I know that having the data isn’t enough. I have to show it in ways people both enjoy and understand.”

Talk about a one-two punch; let’s face it, most people are satisfied if they can get people to understand their data. The idea of combining that with having the audience actually enjoy hearing about it… that seems almost as likely as finding a unicorn.

There is huge differentiator that most people fail to grasp: the amount of information you present in no way naturally correlates to the amount of information the audience absorbs. That part is 100% up to you to make the information both comprehendible and ideally interesting, so it’s not just that the audience can understand what you’re saying, but they actively want to understand it, and then ask for more.

That’s why Professor Rosling was the master. For most of us, we’ll claim that of course global public health is important to us on a general level, but it’s not something we’ll go out of our way to learn about. But from the moment he starts talking, we are practically compelled to keep watching, genuinely curious to see where he goes next.

So what’s the secret sauce to being this good?

I’ve worked with a lot of people in this area, and there are some really important commonalities regarding the challenges that they face, and where Professor Rosling excels. Let’s break down the ingredients into three categories: Visual, Verbal and Vocal.

First: Visual. This one’s easy. As the adage says, “A picture is worth 1000 words.” When graphs or other visual aids are easy to see and understand, the audience just “gets it,” allowing you to share more information much more efficiently. His body language also flows with the picture, and matches his level of enthusiasm as he speaks, which makes it all feel very natural, and draws you in.

Second: Verbal. He’s a globally-renowned expert, but he doesn’t try to prove this by using lots of technical terms or speaking over the viewers’ heads. He uses language everyone can understand, and breaks his points down into distinct sentences with a clear beginning and end. It’s not a rambling stream of consciousness as he figures out what he wants to say. He is crystal-clear on what each point needs to be, and he delivers them on a silver platter, one by one, making it easily digestible for the audience.

Third: Vocal. Without looking at his script, how can you tell where sentences (and points) start and end? Because you can hear it. At the end of his sentences, you can hear where there is a period or exclamation point based on the intonation changes in his voice: there is a low drop for periods, and the sentence or last word may rise in pitch until the very last second and then quickly fall to indicate excitement, i.e. the exclamation point. Where a phrase is not the end of a sentence, his pitch often goes up to indicate a comma, and then the rest of the sentence follows, culminating in the voice-drop. And at the end of his sentences, there is a brief pause, which allows you to process what he just said, and prepares you for the next nugget to come.

(For those of you who need to hear/see some examples of these vocal concepts and the ones that follow, check this short little video here.)

Intonation contrasts – otherwise known as tonality, i.e. where you put the high and low pitch points in your speech – have an additional value beyond implying punctuation and grammar: they are chiefly responsible for conveying interest. He “punches” important key words with higher pitch and draws them out a bit in a way that sounds more enthusiastic. It captures the audience’s interest, and even makes it easier for them to cognitively process the key points, aiding in comprehension.

Plus, the audience will feed off the speaker’s energy before they process what they heard. Dr. Rosling genuinely loves his subject, and his passion for it comes through with each fact he shares, and it’s contagious.

As a point of contrast, reflect back on actor Ben Stein’s most infamous character, the economics teacher in Ferris Bueller’s Day Off, who epitomized the world’s most boring teacher. While that was funny in the movie, the sad truth is that he more accurately reflects the typical speech style of people at your average office meeting or presentation than Professor Rosling.

The good news is that the typical standard of mediocrity in how people share data can be raised, and I challenge you to do it. While you may not have all the fancy computer graphics at your disposal, you can use these simple verbal, vocal and visual strategies to tell the story of your data rather than just plod through your statistics one by one.

Better yet, you can also use his software to bring your data to life if you so choose. At Dr. Rosling’s site, Gapminder.org, he gives it to you for free through open licensing, and even shows you how to use it.

So thanks, Dr. Rosling, for inspiring the world in two ways: with all that you have done in the world of public health, and for modeling how to make even the most “boring” data compelling through the art of storytelling.

********

Do you have questions or comments about the issues in today’s post, want to know how to apply them, or how to help others with them? If so, contact me at
laura@vocalimpactproductions.com or click here to schedule a 20-minute focus call to discuss them with me personally!

Categories
Best Practices Marketing Skills Women In Business

How Strategic Pauses Will Engage Your Listeners

Power Speaking Skills: Strategies to Improve Pacing with the Power of the Pause:

Maria Guida, president of Successful Speaker, Inc. helps you speak with the poise, passion, and persuasive power of a Broadway actor. In this video, Maria tells you how to use the Power of the Pause when you speak. (This is Part 3 in the series called, “Engage Your Listeners by Allowing You Ideas to Land”).

The Successful Speaker, Inc. video series provides speaking strategies that will help you enhance your leadership presence when you give business presentations, speak with senior management, make sales calls, network, and more. The video series addresses every aspect of successful speaking, including how to sound authoritative, speak with credibility, master active listening, and engage your listeners. The videos also provide speaking strategies rooted in theatrical performance, because actors know how to move audiences. The result: you will become a more authoritative and successful speaker!

The Successful Speaker, Inc. videos will help you project star quality and get more YES’s in the workplace and on the speaking platform. Learn how to enhance your credibility: speak with stage presence, confidence, authority, and authenticity. Discover ways to engage your listeners: use vocal dynamics with impact, to make your communication sing. You will learn how acting improvisation can help you develop the ability to think quickly on your feet. You will also discover how to rehearse strategically with techniques that focus the mind and help you appear completely spontaneous.

There are many other videos about communication, public speaking and presentation skills hosted by Maria Guida and Successful Speaker, Inc. All of these videos are available free of charge on YouTube at Youtube.com/SuccessfulSpeaker

and also at www.successfulspeakerinc.com/blog.
And if you’d like to learn more about how to speak successfully for business, log onto our website and join our mailing list, to download additional, free tips for successful speaking. Visit www.successfulspeakerinc.com.

Categories
Best Practices Growth Management Skills Women In Business

What does Your Body Language Say?


“A blur of blinks, taps, jiggles, pivots and shifts … the body language of a man wishing urgently to be elsewhere.” – Edward R. Murrow

You may know your content backwards and forwards, inside and out, and be completely confident in your subject, but is your non-verbal communication – i.e. your body language – undermining your authority in spite of your knowledge?

A little while ago, I was working with a client who didn’t realize that he was a “fidgeter.” After a first practice recording, he watched his video, and before offering any feedback, I asked him what he thought about his performance. He paused, and was quiet for a moment before very matter-of-factly declaring: “I’m going to cut off my hands.”

Running his fingers through his hair, folding and unfolding his arms, touching his face, hands in and out of the pockets, scratching his neck, lacing and unlacing his fingers… Not only did it distract the viewer from listening to the message, but more importantly, the “antsy-ness” (as my mother would call it) practically screamed of insecurity and discomfort, and this completely undermined his efforts to establish himself as a confident, competent leader.

What’s most important to realize is that before you even open your mouth to speak, your body has already communicated very specific messages to the audience, and those messages have one of only two possible effects: If aligned with your words, they strengthen your image and reputation; otherwise, they weaken it. That’s it.

The Importance of Alignment

This binary result is because when your words and body language are aligned or congruent, they reinforce each other, which is much more convincing to the audience. But when they are not in alignment – where perhaps your “script” seems confident but the delivery is not, or your words claim that you are caring and want to hear from people but you never smile and your voice is flat – it makes the audience question why, and this casts doubt.

When working with entrepreneurs preparing to pitch in front of investors, I always say, “Before anyone will buy your product or service, they have to buy into you.” Regardless of how well-composed the content of the pitch is, if the delivery isn’t in alignment, this will never happen.

Ultimately, alignment between verbal and non-verbal communication is the foundation of credibility. Lack of alignment destroys that foundation. Let’s look at ways to ensure that you are in alignment, in order to maximize your credibility.
Body Language – Do’s and Don’ts

Just about everyone gets nervous when speaking on camera (or in public without a camera), and in an earlier post I offered some strategies for calming your nerves ( insert hyperlink later). But that nervousness can come across as uncontrolled fidgeting and bad habits like touching your face or waving your arms around without realizing it, or on the flip side, you might come across as stiff, robotic and unfeeling.

In this video on body language, you’ll get a quick checklist with examples of non-verbal cues to watch for when speaking in public or on camera. I use the easy acronym P.E.G.S., which stands for Posture, Eye contact, Gestures and Smile.

Take a look at the examples for each category in the video to see how many of them you’re guilty of doing… then ask yourself how that might influence the success of the video’s overall objective.

In case there’s still a part of you that wants to argue that your position and experience speak for themselves, and your body language shouldn’t make a difference, I leave you with the immortal words of Ralph Waldo Emerson:

“What you do speaks so loud that I cannot hear what you say.”

When the way you deliver meets up with the words you say you are speaking in unison. That is when your intended message is reinforced and your credibility shines through.

Categories
Best Practices Growth Skills Women In Business

Build Audience Belief the way Actors Do

To enhance your credibility when speaking for business, you can borrow a technique that actors use to build belief within the listening audience.

Why use an acting technique? The reason is simple: Persuasive and influential business speakers have a lot in common with actors. They all know that the key to successful speaking is to inspire belief in the hearts and minds of the audience.

The most important belief-building technique for actors is the use of what we call Acting Objectives. You can apply this technique to the rehearsal and delivery of your business talks (formal or informal), so that you will speak with the greatest power: power that comes from a complete commitment that is visible on your body and audible in your voice.

When actors are preparing a role, they make careful choices about what actions to take, to help the audience believe that the make believe situation is real. For actors, it’s all about actions; actions speak louder than words. So, actors examine each script and create acting objectives: actions that lie underneath the words – actions to take toward the listeners. This helps actors become motivated to speak the words that the playwright or screenwriter wrote and speak them truthfully, authentically, and conversationally.

In rehearsal and performance, actors pursue their acting objectives as if their lives depended on it. This helps the audience believe that the actor and the character are one and the same: that the actor IS the character.

This process is useful to business speakers for two important reasons:

• When you’re speaking in business, you want your listeners to believe something (believe that you have solution to their problems, for example). The more rigorously you pursue your actions (your acting objectives), the more completely your listeners will believe that you and your message are one and the same: believe that you are your message.

• As a business speaker or presenter, when you make your audience believe, they are likely to overlook minor shortcomings or mistakes you might make. Once you’ve made your listeners believe, you’ve won them over to your side. After that, your audience will forgive you almost anything!

Beats:

In order to make choices about actions (to identify acting objectives), actors divide the script – and you should divide your notes for a business talk — into units. Actors call them BEATS. Each beat is a separate topic, smaller than the overall subject of the message. It is a topic of conversation: what the speaker is talking about: a simple noun or noun phrase.

Here is an example: an excerpt from the “Greed Is Good” speech, delivered by Michael Douglas’s character in the film Wall Street.

“Our company, Teldar Paper, has 33 different vice presidents each earning over $200,000 a year. Now, I have spent the last two months analyzing what all these guys do, and I still can’t figure it out. One thing I do know is that our paper company lost 110 million dollars last year, and I’ll bet that half of that was spent on all the paperwork going back and forth between all the these VP’s. The new law of evolution in corporate America seems to be survival of the UN-fittest. Well, in my book, you either do it right, or you get eliminated.”

In this excerpt, there are two beats. Beat one ends with the phrase “all these VP’s”; it is about waste within the company. The second beat begins with “The new…” and ends with the word “eliminated”; this beat is about the survival of dysfunctional companies in America.

Take a deep dive into the notes you have for a business talk, and divide it into beats, separating the beats with small dividing marks. Consider what each beat is about, and where it begins and ends. Then, in the left hand margin, identify what the beat is about. Express this as a simple noun or noun phrase.

Objectives:

When you know what each beat is about, you are ready to identify an acting objective for each beat (an action that lies underneath the words you speak). This should be a specific, active verb expressing what you wish to do to your listeners as you speak; what you want to make them feel or do.

Choose objectives that are personally appealing and attractive to pursue, so that you’ll be motivated and project energy. There are three ingredients for an effective acting objective, and these are the very same ingredients for an effective speaker objective. Each objective should have the following qualities. It should be

1. A specific, active verb, Directed toward the listener

2. Personal and appropriate to the spoken message and the listener’s situation

3. Truthful (for our purposes, truthful doesn’t mean actual; it means believable)

Pursuing an objective (the simple, active verb) gives you energy and focus as you speak. Studies show that listeners pay the most attention to the actions underneath the words we speak – the vocal tone and demeanor of the speaker. Consider how a person’s tone/demeanor (not words alone) reveal sincerity, evasiveness, or sarcasm, for example.

Process:

Let’s imagine that in one beat of your business talk, you wish to be powerful.
Verb: to be powerful

Problem: the verb “to be” is static. It doesn’t contain active energy.

Better choice: you wish to obtain power

Problem: the verb is too general.
Ask yourself: “What must I wish to DO in order to obtain power?”

Now you can plan specific actions to take towards the audience – in order to obtain power. Possible verbs/objectives:
• I wish to impress the audience

• I wish to instill confidence

• I wish to earn their affection

Is the purpose of your presentation to move the listeners to give you money or provide funding for a project? Here are some objectives that may apply during your presentation:

• I wish to persuade the audience to make a sacrifice

• I wish to direct them on a noble/moral path (for PR purposes!)

• I wish to illustrate the joy that comes from sacrifice to others

• I wish to save them from their misguided ways

If these power verbs seem overly-dramatic to you, know that these objectives are for the purpose of strengthening your delivery and should remain your secrets. Keep your acting objectives private. Have you ever noticed that your secrets hold great power for you — the longer you keep a secret, the more power it holds for you? Have you noticed that when you let a secret out, tell it to someone, it loses some of its power over you? We want our acting objectives to have great power to affect our delivery! So, keep your acting objectives private; this will strengthen your motivation to speak and galvanize the commitment and passion in your voice and your gestures.

Actors write their acting objectives in the margin of the script, right next to the dialogue. In your speaking notes, in the right hand margin next to each beat, write one simple acting objective.

Rehearse By Pursuing Your Acting Objectives:

Actors rehea
rse aloud, rehearse often, and rehearse at performance level energy. Rehearse improvisationally from your notes; do not memorize or speak from rote memory. Internalize your ideas. As you speak the words of the beat,

• Focus on the underlying acting objective

• Keep it at the forefront of your mind

• Pursue the objective as if your life depended on it

Over time, as you rehearse, you should begin to notice that you are communicating your joy in sharing ideas. Always be sure you are communicating: “My message is important for you, so I love being here with you.”

Benefits of Using Objectives:

Pursuing acting objectives holds three powerful benefits for you as a speaker:

Benefit #1: It gives you laser-beam focus and simplifies your process, because it gives you just ONE thing to think about as you speak each beat.

Benefit #2: It galvanizes your energy toward what you are doing with your words. It’s the quickest and most powerful way to project energy, commitment, passion, and poise.

Benefit #3: It’s a completely organic way to make your voice and physical demeanor support your content. It turns your voice, body language, and content into one seamless, unified message.

When you are pitching to clients, making presentations, speaking with senior management, or even delivering an elevator speech, the pursuit of acting objectives will give you maximum power and deliver to your audience maximum impact.

Categories
Best Practices Entrepreneurship Management Skills

Calming your Nerves On Camera

You know the drill.

Your heart starts to race. Your palms start to sweat while your mouth goes dry. You remind yourself to smile and pray you don’t draw a blank at a critical moment.

You’re either about to meet someone on a blind date, or you’re about to speak on camera.

If you’re looking into the eyes of a blind date, sorry; you’re on your own. But if you’re looking into the eye of a camera, there ARE things you can do to calm your nerves, collect your thoughts, and knock it out of the park.

Actually, the more I think about it, some of the solutions to these problems aren’t all that different after all.

For starters, head-games are half the battle. And I’m not even talking about if someone else is playing games with you. (Remember, on a first date those games haven’t started yet.) I’m referring to the internal head-games – some people might call it head trash – that you play with yourself.

Let’s face it: You can be your own worst enemy. And you know I’m right.

You constantly set the bar higher – a good thing in business development, but not when you’re always afraid you could or should have done better, never satisfied with your result. That wrecks havoc on your confidence, which is already under siege in front of the camera.

You’re also a pro at the “what if” game:

– What if I make a mistake?
– What if I draw a blank?
– What if they ask a question I can’t answer?
– What if I forget to smile?
– What if I fidget too much?
– What if the camera really does add ten pounds? I should’ve gone on a diet…

And what does all that accomplish? It sets you on a downward spiral of sabotage and self-fulfilling prophecies.

At that point, you’re like a major league baseball player getting up to bat and saying over and over to himself: Don’t miss… Don’t miss… Just don’t miss…

At best, that’s playing to not-lose. You need to adjust your thinking so you can play to WIN.
Here’s the first trick: Your body doesn’t know the difference between when you’re nervous or excited. Adrenaline is adrenaline. So when you feel the adrenaline kick in, along with the quickened heartbeat and shaky hands, don’t send yourself on that downward spiral by repeating “Oh my gosh, I’m so nervous… I’m so nervous… I’m so nervous” over and over again, mantra-like.

That’s psyching yourself out before you even get started, making the challenge both physical and psychological.

Instead, psych yourself into success. (After all, if you can talk yourself out of something, why wouldn’t it work the other way around too?)

When that adrenaline kicks in, change gears immediately, and repeat to yourself, “I’m so excited, I’m so excited, I’m so excited…” and get yourself pumped up!

And it’s not just empty words… you are excited. Think about it: you wouldn’t be nervous or excited if you didn’t care, and caring is good! And you probably care so much because this is a great opportunity for you to shine and get some good publicity for you and your company.
That’s what you should be focused on – and happy about!

Aligning your mind and body that way is the equivalent of getting up to bat and focusing your thoughts and efforts on knocking it out of the park.

Then SMILE as you say this to yourself – it actually has a positive psychological effect as well.

My video below, “Calming Your Nerves” from the series, “Capturing Your Confidence on Camera,” addresses this and other strategies you can use to get a grip on yourself and be calm, cool, and compelling in front of the camera.

And these strategies aren’t just for mastering camera presence. Whenever you need to capture the attention, minds and hearts of your audience, whether in an interview, giving a conference presentation, or on that first date, run through the strategy checklist in the video.

You’re sure to come across poised, charismatic and confident – and win them over!

Categories
Entrepreneurship Management Skills

The High-Performance Reboot – A Modern Day Version of the American Dream

“Be All You Can Be”? Even though that slogan had its limitations, it was used in the Army for over 21 years to inspire young recruits to do their best and be their best at all times.

Truth is that being all you can be is not just for the Army. It is a choice that everyone has in life. It is about how you want to live your life and who you want to be. Be all you can be! – signifies the American dream, a dream that was coined in 1931 by Historian James Truslow Adams:

“…The American Dream… in which each man and each woman shall be able to attain to the fullest stature of which they are innately capable.”

Each man and woman would have the opportunity to be all they can be and live a life of their choice. Sadly these days, the American Dream has turned into a nightmare consisting of a mad pursuit of riches, power and material possessions. Somewhere along the way we translated the American dream to extra-long hours at work, deadlines and high stress. It seems we have lost balance and have lost our way.

The question is can the American dream be kept alive without being a slave to your business, compromising your relationships or sacrificing your health and wellness? The answer is yes – a new updated version of the American dream can be attained thru High-Performance Reboot.

Why would you choose High-Performance Reboot?

The High-Performance Reboot provides the ability to express your

ultimate potential in life in all areas of your life on a consistent basis. It is the ability to constantly grow, achieve more and be more while still maintaining equilibrium without crashing and burning. Some people might call that work/life balance. Personally, I believe that life has ebb and flow. Balance is when the scales are even and there is no movement. While work/life balance signifies that your work is separate from your life, work is only one dimension of your life. Whereas at times you might need to invest energy in one area of your life, less in another; you then can circle back to the areas that may have been somewhat neglected and give them some extra needed attention therefore maintaining equilibrium.

For example: say you had a business project that required a lot of time and effort which may have taken your focus away from your family and your loved ones. Once that project was completed, you would be able to celebrate by taking your family on a vacation, spending uninterrupted quality time with them, therefore putting more energy in an area you had seemingly neglected.

High-Performance is not restricted to a special part of society – it is for anyone who chooses. The High Performance Reboot is about living your best life by tapping into your inner resources on a continuous basis to express the power of your own natural abilities without burning out or breaking down.

The High- Performance Reboot focuses on how you live in life, how you take care of yourself and access your inner resources. Its foundation is The High Performance Triad of Leadership- Language-Lifestyle.

• Leadership – The way you conduct yourself as an individual and the influence you have on others, your family, the community and the rest of the world

• Language – Your communication skills, your internal and external dialogues. What you say to yourself and other people and how you interact with them

• Lifestyle – What your life looks like. How you create a life of physical, emotional, mental and spiritual well-being, a life of true health and Wellness.

My own life journey for over 30 years has lead to the natural evolution of The High-Performance Reboot. My experiences, education and professional expertise have been instrumental in defining and developing the three pillars of the High-Performance triad.
In the upcoming articles we will explore the three pillars in more depth to gain a deeper understanding on how they shape your activities, choices and your life.

Categories
Growth Leadership Skills

The Time Management Myth

 

When was the last time you said “I don’t have time” following a request by someone at work or at home? I don’t have time to exercise, I don’t have time for that project, I don’t have time to volunteer, I don’t have time to cook, I don’t have time to….fill in the blank.

Since everyone has the same 24 hours in the day, how is it that some people have time to do a lot while others don’t have time to do much of anything other than eat, sleep, shower, go to work, and maybe watch the News or some TV?

For those of you who have figured out how to get more done in those 24 hours I congratulate you. For everyone else I say that’s okay because you have been told there is such a thing as time management, but there isn’t. Time cannot be managed, but your priorities and your focus can be managed. So I am going to briefly let you off the hook since Time Management is a myth, but I am also going to say that if you don’t plan to look at this differently from now on, it’s on you.

Let’s start looking at those 24 hours that you have as a math problem. Don’t worry, it won’t be complicated; math is not my strong suit. Let’s start by assuming you are getting 7-8 hours of sleep each night. If you are not, that is one area to think about making a priority. If you look at studies on success you will find that the most successful people don’t compromise in this department.

OK so that is 24 hours minus 7 (we are going with 7), which equals 17 hours. Let’s assume a 1-hour commute round trip each day. Now we are down to 16 hours and we are going to assume a 10-hour workday (adjust the hours worked and your commute accordingly.) After those basics you have a whole 6 hours left.

You need to eat and shower, you need to groom and do other sorts of activities just to be able to sustain life. So let’s take another 2 hours off the clock for those activities. Down to 4 hours a day to do with as you wish. Oh wait, that may not be true, that would only be true if you have no extracurricular activities and no other responsibilities. So if you are lucky you have 4 hours, for everyone else let’s take it down to 2 hours. That’s 2 hours of what I will call “free” time. Even if you only have 2 hours left you can do a lot with that time if you focus on your priorities.

What you choose to do with that time is going to directly correlate to your overall success in life. Your health and your wealth will be improved or diminished in the choices you make around these “free” hours. You can choose to exercise for 30 minutes to an hour, you can choose to read or educate yourself, take an online class or go to a classroom, you can choose to write, meditate, visit with friends, join a social group, you can volunteer. Or you can sit on the couch and watch TV, surf the web, check out what everyone else is doing on Facebook and say I don’t have time when someone asks you to do something.

It’s not about having time; it’s about having priorities. I have learned and truly believe that if you have more than three priorities you have none. This makes sense since a priority by definition is a thing that is regarded as more important than something else. You can’t have a whole bunch of things that are the most important or of the same importance because, when that happens, nothing is really important at all, it all has the same value, meaning that none of it is a priority. This is the same for work priorities, you should only have three and the rest can be delegated or outsourced.

So this is where we remove time management and look at priority management. It’s time to pick your priorities (no more than three). Then when someone asks you to do something, it isn’t about not having time; it is about “that’s not my priority right now.”

When you say “I don’t have time” you are really saying that is not your priority right now. “I don’t have time to work out” translates to “it is not my priority to work out.” “I don’t have time to read or go back to school” really means, “reading and learning is not my priority right now.” If you are using those “free” hours a day on what you determine are your priorities, it’s perfectly fine to say “no” to other things that don’t fall into those categories. If they become priorities, then you will find time for them by removing other less important activities and reprioritizing what you are working on.

Now it’s time for a gut check – Think about the last time you said “I don’t have time”, what is the current priority taking the lead in that moment? Or the next time you say “I don’t have time,” what is the current priority taking the lead in the moment.

Did watching TV become the priority? Do you know that on average Americans watch 5 hours of TV per day: an hour using the Internet on a computer, an hour and seven minutes on a smartphone and two hours, 46 minutes listening to the radio? I assume the radio bit is in the car, but think about what would be possible if instead of listening to the radio (or satellite or iPod) in the car you listened to an audiobook or a personal development podcast? That is one heck of a way to use that dead time commuting to do something positive, and you still have those remaining “free” hours a day doing other important stuff while getting in your education and personal development.

All I’m asking you to do is challenge yourself next time you realize you’re about to say those four little words “I Don’t Have Time.” Challenge yourself to instead say, “That is not my priority right now. My priority is, (fill in the blank).” Then really think about the answer; is that really your priority? Is it a priority that will add value to your life, the lives of others, or add wealth and prosperity to your life? Is it a priority you can be proud of? One that you would gladly tell everyone you are working on? Or is it less of a priority and more of a bad habit that you have formed over a period of time?

Don’t let the “I don’t have time” excuse become a natural response. Use it to evaluate what it is you are doing and how those activities are serving you or not serving you.

Will you be better one year, three years, and five years down the road based on your current priorities? If not, what are you waiting for? It’s time to make a change and reevaluate those priorities.

Categories
Best Practices Management Marketing Skills Women In Business

The Stage Presence in Executive Presence

As a CEO or other top-ranking executive, you know that a winning leadership “presence” can enhance your professional image and help you achieve the goals that are meaningful to you. It also helps others view you as an authority, problem-solver, and “go-to” person.

“Executive Presence” is much like stage presence, charisma, and star quality. These words mean virtually the same thing: a personal magnetism that makes it impossible for people to take their eyes off you.

Many years ago, when Dick Cavett interviewed Katherine Hepburn on his popular TV show, he asked her, “What is star quality?” Hepburn replied, “I have no idea – but whatever it is, I’ve GOT it!”

The word “charisma” may be the oldest synonym for “star quality”. The Greeks used the word to mean “favor”. Charis was an attendant to Aphrodite, the goddess of love; “Charis” meant beauty and kindness. The word can be found repeatedly in the New Testament and is translated as “grace”. “Charismata” is the word used to refer to gifts from God: knowledge, healing, working miracles, prophecy; qualities that bring benefit to others.

In his August, 2011 article in The New York Times, Zachary Woolfe mentions the perspective offered by Ernest Hemingway:

“In his obsession with the Spanish bullfights, he spoke of the lust of the crowd and its desire to feel something special, a raw authenticity… What he mentions is the hush that would come over the crowd at the entrance of the toreadors. The people could sense the difference between those who did it for the fame, the paycheck, and those who had the old spirit. The crowd can sense the one with the authentic message, the connection to the truth.”

The sociologist, Max Weber, provided some insight with his contemporary use of the word “charisma” to describe a key quality of leadership. He wrote the following:

“Charisma is a certain quality of an individual personality by virtue of which he is set apart from ordinary men and treated as endowed with supernatural, superhuman, or specifically exceptional powers. These qualities are not accessible to the ordinary person, but are regarded as of divine origin or as exemplary, and on the basis of them the individual concerned is treated as a leader.”

As a business person, you may not need the charisma and star quality of Katherine Hepburn, a bull fighter, or a “divine one”, but you can still cultivate a personal magnetism that will help you achieve your professional goals. Here are characteristics of Executive Presence that you can cultivate for success:

Candor: The appearance of honesty, through the willingness and skill to constructively tell it like it is.

Clarity: The ability to tell your story in an intuitively clear and compelling way.

Openness: The appearance of not prejudging, of being willing to consider another’s point of view.

Passion: The expression of commitment, motivation, and drive that shows people you really believe in what you do.

Poise: The look of sophistication, conveying a background of education and experience.

Self-confidence: The air of assurance, such that others know you have the required strength and resolve.

Sincerity: The conviction of believing in and meaning what you say.

Thoughtfulness: The projection of thinking or having thought through something before responding.

Warmth: The appearance of being accessible to others and of being interested in them.

Each of the characteristics listed above is revealed through your physical presence/body language, as well as your verbal/vocal presence.

Gestures can add warmth and personality to a conversation or presentation and help illustrate a point. If your own personal style includes only small or very few gestures, remember to at least nod your head appropriately. This is an easy way to show that you are listening to, understanding, and connecting with your conversation partners.

Eye Contact occurs when two people look at each other’s eyes at the same time. In human beings, eye contact is a form of nonverbal communication and is thought to have a large influence on social behavior. In the United States, eye contact is often interpreted as a meaningful and important sign of confidence, respect, engagement, and even honesty.

Facial Expression: Smiling is one facial expression that is likely to put other people at ease and help them feel accepted and comfortable. You exude happiness and encouragement when you smile, so try to add it to more of your conversations. Scowling, chewing your lip and raising your eyebrows can all signal different meanings, so it is important to be aware of how your face looks during a conversation. When you speak for business and your topic is not a happy one, remember that you actually do have something to smile about: the fact that your listeners will benefit in some way from understanding the message you are bringing them.

Movement: We use body movement and proximity to send information on attitude toward a person (facing or leaning towards another), and desire to control the environment (moving towards or away from a person). Be aware of how your body movement sends messages. The physical distance between you and others signals your level of intimacy and comfort and is interpreted differently in different cultures.

Posture: “Body orientation” (the way you hold your body) sends strong messages to others. Remember that your posture is revealing and may ‘give you away” at any moment. Letting your body relax appropriately in a given situation (having fluid, smooth movements and facing your conversation partner, etc.) indicates confidence, poise, and engagement.

Appearance: This refers to everything you were not born wearing: all the choices we make in clothing, accessories, hairstyle, and makeup. The choices for a presentation range widely. A good rule of thumb is to dress “one step above” your listeners. See what highly-regarded people in your workplace are wearing during their presentations and emulate them – and/or ask someone in authority.

Speaking Pace (the speed at which you speak): Increase and decrease your pace strategically. A monotone is boring, and so is monopace; it can lull people to sleep! Pace also includes dramatic pauses to communicate many things, including to (1) emphasize a point, (2) give people a moment to think, and (3) surprise your listeners to deepen their level of engagement.

Speaking Pitch (the high and low tones of the speaking voice, altered with jumps and glides): Pitch can be used to convey energy, warmth, and sincerity. In American business, finishing a statement with a downward glide sounds certain and authoritative; ending with an upward glide communicates a yes/no question or uncertainty. To sound confident and authoritative, always end your statements with a pitch glide downward.

Vocal Projection (the energy and commitment in your voice, including volume): Emphasizing certain words by being louder or softer can add to the impact of what you are communicating. It’s important to project you voice so that everyone can hear clearly what you’re saying. Even if your volume bec
omes soft for dramatic effect, your energy level and commitment must successfully project your meaning and your passion.

Cultivate these qualities, and you won’t have to worry about stage presence, charisma, or star quality. You will possess a winning executive presence and enhanced power to influence and persuade your business listeners