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The Monotony of Success

Have you ever given up on something because it got boring? You know those goals you set, maybe a New Year resolution that shortly after starting you stop working on, maybe because it got boring or because you were not seeing the results fast enough. Maybe even a job or project for work that you quit on because it wasn’t exciting or fulfilling anymore.

In a recent interview I had on C-Suite Success Radio with Shep Hyken, Customer Experience Expert and Chief Amazement Officer, I learned that there is a monotony of success that you must withstand if you are going to be successful. That means that in order to be successful most of what you do day in and day out is going to be monotonous.

The good news is that if you are bored or less than fulfilled with some of the work you are doing because it is monotonous, as long as you keep doing it you are working towards success. It is the day in and day out little things that compound into your great achievement. That is a lesson I learned reading The Compound Effect by Darren Hardy and The Slight Edge by Jeff Olson. In order to accomplish anything it takes time, discipline, and repeating the right behavior.

The reason I bring this up is because I think it is simple to understand yet profound its meaning. Instead of being bored or unfulfilled by some of the mundane and monotonous tasks you have to do every day, reframe those experiences into excitement for what you are building and creating in those actions.

You can apply this to losing weight, getting a degree or certification, completing a project, training for a marathon, or just about anything you want to accomplish. When I look back at all the activities I quit on before I succeeded because “they weren’t fun anymore” and realize that was a sign that I was working on my success I wonder what would have happened if I had kept going. And since I didn’t know it then I use it now to keep me working towards my current and future goals.

I bring this short message to you as we start the new year to help you reframe your thoughts as you dig into your 2018 goals. Monotony might just be the sign that you are working towards a successful outcome.

Wishing you a Successful and Happy New Year!

 

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Growth Management Operations Personal Development

Want to Deliver Red Carpet Customer Experience? Here Are 3 Areas of Focus

Have you heard the phrase, “Customer Experience is the new marketing?” In a world where your customers have more choices and louder voices than ever before, providing an exceptional experience is certainly key to building a brand that attracts new and loyal customers.

A study by McKinsey shows that 70% of all buying decisions are based on how the customer feels they are being treated. Gartner found that by 2018, more than 50% of organizations will implement significant business model changes in an effort to improve customer experience.

It’s not new that people like doing business with people and companies they like. What is new, in the past decade and going forward, is that in this age of social media and review sites, word of mouth has taken on a whole new meaning.

There’s no doubt that in order to ensure “word on the street” is positive when it comes you to your business, it’s imperative that you pay attention to delivering a red carpet customer experience. So, what does that mean and where do you start?

When it comes to improving the customer experience, there are three specific areas of focus:

  • Technical
  • Warmth and Hospitality
  • WOW!

The Technical area of focus centers on the quality of products and services you deliver, and the processes that enable you to provide a seamless experience across all channels. To improve this area, consider the following:

  • Do you deliver exceptional products or services?
  • Do your customers feel they are getting their money’s worth?
  • What’s the speed of delivery?
  • How responsive is your team?
  • How many interactions (with technology or people) does it take to get an answer to a question or a resolution to a problem?
  • How knowledgeable is your team? Is there enough information at the customer’s fingertips?
  • How well trained is your staff?
  • How up-to-date are your systems?
  • How many times do customers have to repeat information?
  • How easy or difficult do you make it for a customer to do business with you?

Are you rolling out the red carpet, or the red tape? This is the question the leaders of the city of Ball Ground, GA asked themselves several years ago. At the time, they had a 3-page list of items that had to be completed before someone could establish a business in their city. They culled the list down to those procedures needed only for the safety and well being of their citizens. As a result, they’ve not only attracted new business to their community, but Hollywood as well. The Tom Cruise movie American Made was partially filmed in Ball Ground. Says city manager Eric Wilmarth, “Instead of charging them huge fees, we asked that the crews be fed locally, use local businesses, and work with the businesses to ensure they’d be made whole if they lost money during the filming process.”

How are you making it easy…or difficult…for your customers to do business with you?

The Warmth and Hospitality area of focus is all about your people. As self-sufficient as customer interactions may become in the future, at some point your customer will engage with a human being. In fact, many may prefer to work with a person and you may be making it difficult for them. (Red carpet? Or red tape?)

When they do, you want to ensure those interactions are warm, welcoming and helpful. Red-Carpet customer service is about making the person in front of you right now feel important. This comes down to the basics of genuine smiles, eye contact and learning and using customer names. You want each person they meet to exude friendliness and a sense of really wanting to be helpful.

To improve the hospitality area of focus, here are a few questions to consider:

  • Are you hiring people with empathy and an innate desire to make others feel important?
  • Are you training your team on customer service skills? While you may not be able to teach empathy or friendliness, you can train people on ways they can better show empathy or friendliness.
  • Are your team members 100% present to your customers?
  • Are your team members empowered to solve problems for your customers and go the extra mile to make them happy?
  • How is employee morale? Have you spent some time building a service culture that lifts your team up, so they are ready to lift up your customers?

Remember, each person your customer interacts with is a reflection of your brand. Ensuring those interactions are consistently positive is critical to the overall customer experience. When you’ve created a place where your customers feel important and warmly welcomed, you’ve created a place where your customers return and bring friends.

The WOW area of focus is last for a reason. While it may be fun to think of ways you can go over-the-top and delight your customers, those WOW moments don’t matter if your products aren’t up to par, your processes bog things down, and your people are surly.

However, if you’re providing a pretty seamless experience and your people are consistently warm, friendly and helpful, then you may want to look at adding some of the WOW Factor!

This is about going deep to really get to know your customers and using that information to deliver unexpected moments of red carpet awesomeness!

To improve this area of focus, consider the following:

  • Do you have a process for recording the preferences of your customers?
  • How can you add a touch of personalization to each point in your customer’s journey?
  • Are your team members encouraged and empowered to surprise and delight customers?
  • How far can a team member go to make a customer happy?
  • What tools can you provide your team so it’s easy to add a little delight to the mix?

The WOW-factor happens when you’ve got your entire team engaged and excited about making memorable moments for your customers. For instance:

  • Ruby Receptionists empowers their entire staff to send surprise cards and gifts to their customers. They even have a station with notes, wrapping paper and access to a gifting account.
  • An employee at Tampa International Airport found a stuffed tiger left by a little boy. They took the tiger on a little “airport adventure,” documenting it in photos along the way. When the child and his parents were reunited with their stuffed friend, they were also presented with a photo album of all he had “done” while they were separated.
  • ScanMyPhotos.com sends bouquets of flowers to customers on a random basis.
  • An auto mechanic noticed a customer dancing along to the music playing through their sound system. After hearing her say it was one of her favorite recordings and she had lost hers, he pressed the track on a CD for her. It began playing through her sound system as she started her car.

These are the moments that make people want to talk about, write about, and post about your business in a very positive way.

As you think about upping your game when it comes to customer experience, consider each of these three areas. Decide on the most impactful strategy you could employ from each area of focus, and implement. Keep repeating and you’ll be able to look back and see great improvements in your customer’s experience. Why bother? Because when you roll out the red carpet for your customers, they run out and tell everyone they know.

Donna Cutting is the Founder & CEO of www.RedCarpetLearning.com and the author of two books on customer service, including “501 Ways to Roll Out the Red Carpet for Your Customers.” Follow her on Twitter at @donnacutting

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Best Practices Entrepreneurship Health and Wellness Human Resources Management Women In Business

Combating Employee Apathy

Today I had lunch with a friend who is a cognitive neuroscientist. She was telling me about her research that identifies which patients are more likely to comply with their doctor’s instructions – whether regarding diet, medication, smoking, etc. – and which are likely to ignore instructions and continue their unhealthy habits, undeterred. She said there was one variable that was the strongest predictor of which path a person would choose: whether or not they demonstrated apathy.

In that situation, apathy stemmed from a variety of beliefs ranging from denial that the risks of their current lifestyle were as severe as doctors claimed, to lack of confidence that they would be able to maintain the new routine, or fear that it would simply be too much work. Whereas her examples pertained to healthcare, I realized that the apathy factor is just as obstructive in leadership and motivation.

For me, the question of converting apathy into motivation brings up an interesting question regarding who is responsible for this change. To what extent is it the employee’s responsibility to motivate themselves to perform better, and to what extent is it yours, as their supervisor, to help them find a reason to feel motivated?

An apathetic employee can be toxic to an organization. The longer you let them be, the more damage they can cause. Some would say that these are the employees you need to terminate, and soon. But sometimes it’s not that simple, such as when the company process for termination can take months or longer, and require substantial consistent documentation. Plus, many have the potential to turn around and become productive contributors with the right guidance and opportunities.

But how can you recognize apathy early on, before it’s too late?

There are a variety of warning signs of apathy. As all communication is conveyed through three primary channels – verbal, vocal and visual – let’s take a look at some of the signs in each area.

Verbally, listen for specific comments that indicate that someone is not on board, or doubts the value or validity of what he or she has heard. Passive-aggressive comments like, “Whatever,” “Here we go again,” or “it doesn’t matter what I say because nothing is going to change anyway,” are clear indicators that there is a serious disconnect between their perception of a situation and yours. Alternatively, a lack of voluntary, proactive engagement in conversations may indicate a lack of interest or a lack of confidence in something. Try to notice patterns in the person’s comments, as the words he uses will often either implicitly or explicitly indicate the nature of the problem.

Sometimes, however, the words themselves may not overtly indicate a problem, but as the saying goes, “it’s not what you say, it’s how you say it.” It becomes important to listen past the words to their delivery. Vocally, when that person speaks, do they sound interested in the topic, or tend to mumble their way through most conversations? Are they rushing through their comments like they just want to get the meeting over with? Is there something in their voice that sounds anxious, frustrated, terse, sad or distracted? What if you’re not sure what you’re hearing? The answer is simple: Ask.

Finally, trust your eyes. Look for behaviors that indicate a lack of connection, such as substandard performance, poor attendance, or lack of participation in group conversations or activities. Physical and behavioral signs can also include sighs of resignation or exasperation, eye-rolling or lack of eye contact, poor posture, and frowning.

It’s not to say that the occasional demonstration of any of these signs is an immediate red flag; after all, we all have good days and bad days. But when the behavioral exception turns into the rule, it’s time to give it a second look.

At that point once you have identified some patterns, it’s critical to speak with the employee and get to the heart of the apathy. You can’t determine a solution, or even guide someone else to finding their own solution, unless you find out what the root cause of the problem is. Often, apathy can be an indirect cry for help.

This kind of conversation can be one of the most intimidating and challenging conversation for leaders, but whatever you do, don’t ignore apathy. For those who are conflict-averse to start with, the issue is fraught with hazards and uncomfortable topics from the employee’s objectively poor performance to their subjectively negative attitude. If you need some help in broaching this discussion, check out my previous post and video for strategies and tips on how to initiate sensitive conversations.

You might discover that they don’t understand the importance of their role or how their work fits into the big picture. Alternatively, the work could be too easy and thus unstimulating, or too difficult and thus overwhelming. Maybe they are dealing with a stressful home situation such as a sick and elderly parent or child with special needs. Or they could feel like they don’t know how to fit into the company or departmental culture, which can be demoralizing.

Naturally, some of those issues are easier to address than others in helping the employee find solutions that inspire internal or intrinsic motivation (see Sharon Smith’s series here on this issue). But through constructive dialogue, you can determine mutually beneficial and responsible steps to take, such as empowering the employee with training for greater skills development and future career opportunities…. Or you may jointly decide that it’s in everyone’s best interest for you to introduce the employee to someone outside the company who could offer them a position that they will find fulfilling, and leave of their own volition, on good terms. But sometimes, just knowing that you noticed and cared enough to ask what’s going on can be a huge first step toward overcoming apathy, and changing attitudes, behaviors and performance.

Of course, the employee has to make the ultimate choice for him or herself, but part of leading and mentoring is helping people gain new perspectives and grow. The best leaders can find the right path to lead anyone.