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The Benefits of Integrating Astrological Insights in Your Business Strategy

Case for Astrology Throughout history, astrology has been a useful tool for scientific methods, political strategy, business growth and the pursuit of fame. The earliest Popes used astrology either through other’s interpretations or their own.[1] Scientists such as Hippocrates[2], the Father of Medicine, believed astrology was invaluable to medicine, even teaching astrology to his medical students. He’s quoted as saying, “A physician without the knowledge of astrology has no right to call himself a physician.” Galileo Galilei was both an astronomer and astrologer, drafting horoscopes[3] for nobility and students and Johannes Kepler, the calculator of planetary motion, was also the official astrologer for the Holy Roman Emperor Rudolf II[4]. Carl Jung incorporated astrology with his psychological counselling work, calling it ‘synchronicity’ and is quoted as saying, “Your psyche is the breathing of the cosmos.”[5] A famous astrologer, John Dee[6], counseled Queen Elizabeth I, Theodore Roosevelt hung his horoscope in the Oval Office, Franklin Delano Roosevelt quoted horoscopes and President Reagan used astrology when making decisions[7]. J.P. Morgan is the most recognized businessmen to use astrology, being quoted as saying, “Millionaires don’t use astrologers, billionaires do.” [8] Gloria Vanderbilt, heiress to a huge fortune and successful business woman in her own right, was a keen follower of astrology.[9] According to Fast Company, “astrology has officially infiltrated work culture.”[10] The former U.S. Secretary of Treasury, Donald Reagan, once said “It’s common knowledge that a large percentage of Wall Street brokers use astrology.”[11] Angelina Joile uses astrology daily and to make important decisions about movie roles and premiere dates. Cameron Diaz, Lady Gaga, Beyonce, Madonna, Princess Diana have been avid fans of following astrology for their life and career choices. Beyonce even has a song titled, “Signs”.[12] According to a 2018 Pew Research poll, about 29% of American adults now believe in astrology. Likewise, the poll found that women are more likely to believe in astrology (37%) than men are (20%).[13] Astrology in Business Astrology is important for business because it creates certainty and calm amidst chaos. Astrology helps business leaders with decision making, setting strategy, creating plans and scheduling. It helps inform teams of direction and next steps, as well as gives insight into team strengths, communication abilities and effective skill building methods. Astrology supports timing and course of action for marketing events, sales promotions and outreach, product launches, travel, staffing, communication and investing or divesting. Astrology increases self-awareness and empathic relations for business owners and their staffs. It’s useful for branding, positioning and informs business modeling for success. Across the organization, astrology is a useful tool, creating results on the top and bottom lines. Results based on Astrology in Business Kim Woods, MBA Business Strategist and Master Astrologer, uses astrology in her own business as well as all of her clients. She and her team of Intuitive Leaders have consulted with over 350 business leaders in either 1:1 customized solutions or in small group programs. For her own business, everything is based on astrology, from decisions regarding high-level multi-year strategy to timing during the day for reaching out to a prospect or associate. She uses the Sun and its power to leverage each monthly zodiac sign for coordinating launch cycles for seasonal programs and relies on the Moon for timing of the business growth and optimization phases. Kim’s organizational planning is dependent on her personal astrology as well as the worldly annual forecast. Each of her leadership team also consults their astrology when front-facing with the marketplace. Big star events are scheduled and communicated to her company’s audience to take advantage of the star energies for expansion or deepening, depending on their particular influences. Astrology is effective as Kim’s company has grown an average of 378% over a three-year period, even during the pandemic. For her clients, Kim begins every engagement with a ‘Big Reveal’ into the business owner’s birth chart by walking into their stars the minute they’re born and opening them to their full potential. She assesses their foundational personality characteristics aligning these with their life mission, bravery, mastery and soul destiny signatures. She compiles themes based on their evolutionary DNA, success factors and satisfying love, money and relationship expressions. The client’s personal star roadmap constructs the foundation of their work together, continuing to relate to their business models, success blueprints, marketing and sales energies. The work doesn’t end with business, but involves partner relationships and family dynamics in order to achieve the client’s goals for creating ease and satisfaction as well as growth and abundance.  Additionally, she reviews team, client, prospect, vendor and collaboration opportunities for her clients as well as advises on buying and selling personal or business properties. For corporations, Kim uses the astrological ‘birth’ chart of the business itself to further inform about the most successful direction for the business. Kim also relays timing based on transit analysis to give her clients notice of positive growth-oriented periods for outreach, negotiations, promotions and sales versus the right timing for streamlining, optimizing and divesting. Aligning business opportunities with the stars is something unbelievably valuable, it’s almost priceless. Kim has seen her clients grow an average of 51% across the board during the pandemic, even with brick and mortar businesses. She’s experienced her clients double their revenues, or gain 30% revenues while lowering effort by 40%. She’s seen triple digit jumps month-over-month when her clients align themselves with their astrological signature, as well as the astrology going on in the world. Connect with Kim for a FREE strategy call to see how your astrological chart can be leveraged in business so you can gain a competitive edge in the market!
[1] “Leaders Who Followed the Stars”, Orlando Sentinel, by Sam Hodges, May 17, 1988. [2] Astronomy, Astrology, Medicine, by Dorian Gieseler Greenbaum, July 7, 2014. [3] Galileo’s Horoscopes, Swerdlow, N.M., Journal for the History of Astronomy, Vol 35, Part 2, No. 119, p. 135 -141, 2004. [4] “400-Year-Old Horoscope Shows Kepler’s Sideline”, New York Times by Associated Press, March 9, 1999. [5] “Carl Jung and Astrology in Psychoanalysis”, Exploring Your Mind, February 8, 2018. [6] “Painting of John Dee, Astrologer to Queen Elizabeth I”, by Marissa Fessenden, Smithsonian Magazine, January 18, 2016. [7] “White House Confirms Reagans Follow Astrology, Up to a Point”, New York Times, by Steven V. Roberts, May 4, 1988. [8] “Can Planets Affect Your Portfolio?” Forbes, by Kenneth Rapozza, February 20, 2012. [9] “The Surprising Ways Successful Business People and Presidents Used Astrology”, Numerologist, August 29, 2019. [10] “From Tarot Readings to Gemini Memes…”, Fast Company by Pavithra Mohan, September 9, 2019. [11] “Famous People and Their Astrologers who Guide Them”, St. James Chicago, December 15, 2017. [12] 10 Celebs Who Believe in Astrology”, The Things by Anja Grcar, January 8, 2021. [13] “‘New Age’ beliefs common among both religious and nonreligious Americans”, Pew Research Center, by Claire Gecewicz, October 1, 2018.
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Best Practices Culture Uncategorized Women In Business

What are your children actually listening to?  Who? Inner voices? Outer voices? Both?

Control. Do you feel yourself longing for it lately?
When life feels uncertain, we often respond by grasping for control in any way possible.

You hyperfocus on cleaning up the house.

You micromanage a project at work.

You criticize your spouse for the way they do…just about anything.
And you try to get your kid to “behave.”

The belief that we should control our children, that they need to act according to our wishes, usually comes from a deep-seated belief passed down from our own childhood. And when our kids don’t do what we think they should do, we take it personally:

They’re driving ME crazy.
They’re making ME frustrated.
They’re not listening to ME.
We’re tuned into how our kids make us feel, but what about them?

If they’re not listening to you, who are they listening to? What are they listening to? Why can’t they just do as they’re told?!?

The answer is that (just like us and everyone else) they’re listening to something inside themselves.  Watch this trailer for that Pixar movieInside Out?

Have they been silencing that sarcastic voice inside all day at school and they just can’t do it anymore?


Have they buried their own feelings so they can follow orders at school and now have they collapsed into high emotion because they can’t dismiss themselves a minute longer?

Chances are that they never learned the skill to get “bigger than what’s bugging them.” They don’t have a clue how to be connected with their feelings and be present to them in a way that communicates complete self acceptance of what is there. Not identified with them or overcome by them, and just as importantly not numb to them or oblivious to them and their inner world either!

Rumi, the Persian poet born 807 years ago expressed it so well in his poem The Guest House.

As an adult with tons of training I am still mindful to be with the feelings that arise and be attending to them like a visitor or a guest passing through. No matter what is arising internally I am interested and curious! I don’t identify with it as who I Am.  The skill of Being With makes all the difference.

Once we are centered in the sense of self that is bigger than identification with any one part of us we can turn toward all of it and hear how it is feeling from it’s perspective and how it wants us to behave without giving the reins over to that part and behaving how it wants us to!

Granted, if we are merged with that part, and in essence we have collapsed into it, we may be:

  • throwing a temper tantrum
    • riding a scooter through the house, or
    • sneaking out after curfew.

I’m suggesting you support your child to have the awareness of their inner world, to cultivate “getting bigger than what’s bugging them,” so that they can be with all the parts of themselves just as they are,with total self acceptance AND also without letting that part decide their behaviors.


With this knowledge you can see how they are separate from you.  How they are navigating the outer voices in their world and their inner voices.  When your child says “no” to you, they’re saying “yes” to something inside themselves. Get curious about what they are saying “yes” to inside of themselves.

Developing a sense of self is important for your kid. You want to raise a confident adult who’s able to advocate for what they need. But without the right guidance, you’ll probably default to judging what inconveniences you, and to control your child’s behavior, under the false pretense that they made you feel the way you do – which is of course ridiculous – no one makes us feel.

Every parent I’ve worked with has made the mistake of trying to control their child in some way. But you can change your behavior and transform your relationship. (And incidentally, your child will probably start listening to you more often!)

Love and blessings,

Katherine

P.S. Looking for a little mid-week guidance with your conscious parenting journey? We have good news! Our resident pediatrician, Dr. Lauren Fulkerson, and I have returned with Tuesday Tips in our private Facebook group! Last Tuesday we discussed the recent influx in school shootings – what can parents do to protect their kids.