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Day: June 7, 2017

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Leadership Marketing Personal Development

We could all take marketing lessons from Coca Cola

The name Coca-Cola is universal, one of the most famous brands ever. Even People all over the world over recognize the name and the logo. It’s a name like Kleenex or Xerox, so pervasive that the brand name becomes the generic description of a variety of items. Yet, Coke still spends millions of dollars each year marketing their soft drink. You would think for most of us wouldn’t even need to be marketed TO? When I go out to dinner and order a soft drink, I always say, “I’d like a Diet Coke.” What more can the company do to make us stop and pay attention?

The Share a Coke campaign is catching a lot of people’s eyes this summer. I first noticed the change on the cans about a few weeks ago. I’m not a coke drinker then I grabbed from a friend’s fridge said “Family” and the next one said “BFF.” I was curious what the new cans were all about so I actually went to the Coca-Cola website. Darn you, delicious soft drink company! I fell for your incredibly clever marketing ploy!

I thought the cans were cute, but then learned that the 20 oz. bottles have been replaced by names. With that knowledge, I revert back to the 7-year-old me who used to go through the bike license plate displays at the beach, desperately searching for my name. Unfortunately, I’m not likely to find my name on a Coke bottle this summer because the names on the bottles are the 250 most popular names of teens and millenials in the United States. How do I know this? I learned this fact because I wanted to learn more about the intriguing marketing campaign and researched articles about the campaign on the Internet.

The campaign was a huge success in the U.K. last summer so Coca-Cola decided to expand it this year. When you find your name, you can take a “selfie” with your bottle and share it online (the hashtag is #shareacoke, of course), or see who else out there has found your name for you? Not a teen or millennial? You can order a bottle with your name from the online store or get a customized bottle from the Share a Coke tour when your hometown is one of the 500 stops.
So, even though Coke is one of the most famous brands in the world, they have some how captured my attention enough to

  • Look at each individual can I take from the fridge
  • Go to their website
  • Desperately search for name on a bottle
  • Look up articles about the marketing campaign to learn more

What can we learn from this? The greats never rest on their laurels. Even the most famous brands in the world can get customers to examine their product more closely. We can #beunstoppabletogether.

Do you have questions or comments about the issues in today’s post, want to know how to apply them, or how to help others with them? If so, contact me at connie@pheiffgroup.com or CLICK HERE to schedule a 20-minute discovery call to discuss with you personally.

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Best Practices Entrepreneurship Human Resources Management Marketing Personal Development

Think Your Voice Sounds Weird? Here’s Why.

If you’re like most people, when you hear yourself on a recording, your first thought is, “Oh my gosh, that’s not really what I sound like, is it?” The short answer is: yup, that’s you! Here’s a bit of insight as to why, and a few tips to make sure you sound your best, no matter what kind of voice you have.

When you are listening to someone else, the “input” goes in your ear, hits the ear drum, and sends vibrations through the inner ear canal, which the auditory nerve takes up to the brain for interpretation. This is also how it works when you’re listening to yourself on a recording, which is like listening to another person.

On the flip side, when you speak, of course your own words come out your mouth and the sound goes into your ear for the same process we just discussed, but that’s only half of the input.

The other half is that when you speak, air comes up from your lungs through your throat and vibrates through your vocal cords, the “source” of your voice. But then those vibrations also ricochet off the muscles in your throat and mouth, in your nasal cavity, and create residual vibrations that hit the bones in your neck and head as well, sending their own pulses to the brain.

In essence, when you listen to someone else or a recording of yourself, you’re listening in “mono-sound,” or single track. But when you listen to yourself while you’re speaking, you’re listening in “stereo” or “surround-sound,” with a much fuller, richer sound.

So how can you ensure that everyone hears your best, most melodic voice? Here’s three quick tips that will help them hear your ideal sound.

First, hydrate. Make sure you drink enough water, because a dry throat, dry mouth and tired throat muscles don’t allow sound to flow easily. The “fine print” to this is that it also means you should limit caffeine (*gasp!*) prior to an important speaking opportunity, because caffeine is a diuretic that makes the problem worse.

Second, limit dairy. Dairy produces mucous, and mucous gives you that sensation of perpetually needing to clear your throat as well, which is an annoying habit to hear time and again in any speech, presentation or conversation.

Lastly, breathe! The way you breathe will directly affect the quality of your voice. Start with your posture. If you’re slouched in your chair, you limit the amount of air you can take in, which is the fuel for your voice. And as you run out of air, it “fries out,” with a frog-like, croaky sound. Some people also ramble on and on without taking a breath for fear that if they do, someone will jump in during that split second and cut them off. Once the air is mostly gone, if you keep on talking, that same vocal “fry” will creep in again.

Why does this matter? Because not only is it unpleasant and even annoying to listen to, but it sounds insecure, timid, and hesitant, which is a combo that connotes anything but leadership.

So remember: Drink water, limit caffeine and dairy before speaking, and remember to take enough breaths while you’re speaking. This allows you to maximize the fullness of your tone, so the voice you hear in your head more accurately reflects the voice that everyone else hears when they listen to you… and that’s a voice the projects confidence, control, poise and power.

Who doesn’t like the sound of that?

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Do you have questions or comments about the issues in today’s post, want to know how to apply them, or how to help others with them? If so, contact me at laura@vocalimpactproductions.com or click here to instantly schedule a 20-minute focus call to discuss it with me personally!

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Entrepreneurship Management Personal Development Women In Business

Wonder Woman Seven Super Powers of Leadership

Diana Prince: I used to want to save the world, this beautiful place. But the closer you get, the more you see the great darkness within. I learned this the hard way, a long, long time ago.

Some things never change. At a time where the world is dealing with so much violence and senseless killing, a movie about a super hero reminds us all of what matters. In this case, a female hero who stands in her truth, her courage and conviction – Wonder Woman. Gal Gadot who was a combat instructor in the Israeli Defense Force, (IDF), is a perfect fit to play the role of Diana, the Amazonian Princess.

From her very first words in the opening scene, she drew me in. Perhaps it was my own service the IDF had given me a personal connection to Israeli actress and to the ideas she shared in her character.

At 5’10” she stood out in the crowd, her stature and her presence she embodied physical power and strength of the Iconic DC Comic character, Wonder woman. Yet, that wasn’t the only way she captured the hearts of the people around her. She managed to embody the essence of Diana’s character, captivating and inviting to all those around her.

As a natural born leader she stepped into her role and left all she knew to fight for justice. She is fueled by her courage and driven by a passion that is visible in her Seven Super Powers.

Her Powers serve as fundamental lessons for all leaders

Wonder Woman’s Seven Powers of Leadership

The Power of Self Awareness – Diana knew who she is, knew her purpose and stated it with absolute certainty.
Diana Prince: I am Diana of Themyscira, daughter of Hippolyta, Queen of the Amazons. In the name of all that is good, your wrath upon this world is over.

The Power of Purpose – Diana followed her destiny, embracing the role she was meant to fill.
Diana Prince: It is our sacred duty to defend the world and it is what I am going to do.
The Power of Conviction – Diana Stood up for what she believed was right and was willing to risk everything for her cause.
Queen Hippolyta: If you choose to leave, you may never return.
Diana Prince: Who will I be if I stay?

The Power of Justice – Diana could not stand by idly to watch the injustice and pain that was inflicted on innocent people during the war.
Diana Prince: I cannot stand by while innocent lives are lost!

The Power of Love – Diana lived from a place of love and compassion for people and looked for the best in all humans
Diana Prince: It’s about what you believe. And I believe in love. Only love will truly save the world.

The Power of Humor – Diana is pure and innocent with a refreshing honesty which makes her authentic and brings levity into situations making her likable, mostly seen in her interaction with Steve Trevor.
“Diana Prince: What is that?
Steve Trevor: That is a watch.
Diana Prince: What does it do?
Steve Trevor: It tells the time. It tells you when to sleep, to eat…
Diana Prince: That tiny thing tells you what to do?”

Are you ready to step up to the plate? Perhaps, ask yourself the following:
Who are you? What do you stand for? What do you believe? Do you know your purpose? What would you be willing to risk to follow your cause?

Whether fictional or real, powerful leaders are self-aware. They follow their purpose with conviction, standing up for others, protecting the weak and fighting for justice. Their ability to come from love and be playful shows their authenticity and allows people to connect to them.
Like Wonder Woman, great leaders share great wisdom. When mixed with wit and humor will send a message of hope that stands the signs of times.