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Author: Michael Beas

A leader in the worlds of finance, publishing, marketing, and brand management, Michael Alexander Beas spent more than 12 years in Fortune 500 companies before becoming an entrepreneur. Today, he is the co-founder of Altas Elite, the founder and CEO of eBook Marketing Solutions, and the CEO of the leading dance music magazine Raver.
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An expert in book marketing, Michael has personally rebranded more than 1,000 books and made them bestsellers. He has written and published over 7,000 articles and has personally conducted interviews with some of the biggest names in dance music. Michael is passionate about disrupting his industry--and helping writers and music producers do the same. His extensive background in coding and SEO helps his clients breakthrough the digital landscape.

Prior to founding his own businesses, Michael worked in revenue-generation for leaders in the banking, telecommunications, and commercial business insurance industries, including Citibank Financial, Lucent Technology, AVAYA Communications, and Liberty Mutual.

Michael holds degrees in Business Administration, Business Management and Marketing from Nova Southeastern University. The author of two books, he is a dedicated reader and publisher, with many more books on the way.

Categories
Leadership

Navigating Leadership and Fulfillment: Monique de Maio shares insight into ‘The 7 Secrets to Creating a Life You Love’ in Exclusive Interview

Experience the insightful and inspirational knowledge that is condensed into “The 7 Secrets to Creating a Life You Love: A Practical Guide for Women in Leadership,” a book that was expertly written by renowned author Monique de Maio. We have the honor of learning more about Monique’s personal experience with the difficulties faced by women in leadership positions as they navigate the intricacies of their personal and professional lives in this exclusive interview. Monique is the visionary founder and Chief Marketing Officer of On Demand CMO, where her wealth of experience, creative thinking, and unwavering commitment to excellence extend far beyond the realms of business. The conversation provides an engrossing exploration of Monique’s transformative philosophy towards life and leadership.

Beyond the priceless guidance found throughout her book, Monique’s biography comes to life as an engrossing tale that illuminates her intense enthusiasm and unwavering commitment to supporting women as they pursue opportunities for leadership. This conversation reveals the nuanced perspective of Monique de Maio on creating a life full of fulfillment, success, and authenticity, and serves as a lighthouse for people seeking significant insights into personal and professional progress.

 

 

Your book introduces the concept of “micro-moments.” Can you share an example from the book or your own life where a small choice or exercise had a significant impact?

I named this book The 7 Secrets to Creating a Life You Love: A Practical Guide for Women in Leadership because every moment, every “micro-moment,” as I call it, matters. Micro moments turn into macro-outcomes. This book attempts to help you identify and win in those micro-moments. I want to help you experience the compounding benefits of your small choices—at home, at work, and in between. Remember, your choices in the micro-moments create macro-outcomes! At almost every moment of our lives, we have to make real time decisions. All day, every day, everywhere, all the time. Whether we like it or not, we are making choices. I call those micro-moments.

To illustrate the potential impacts of micro-moments, I talk about the micro-moment when the class bully punched me in the face in third grade because he didn’t like me because I am was immigrant and that my friend lived in a trailer park, and I made the decision to get up off the ground and punch him back—that created a new narrative for me. I went from being a victim to an advocate in less than a minute.

I also share this story:

One night, as I’m rushing out of the office yet again, I say, “Good night, everyone,” and I hear my boss piping up from his corner office, “Good night? It’s only five thirty. What? Half-day for you, Monique?” I run for the train, and I just make it, but I am steaming mad, and before I know it, I’m having a familiar conversation with myself: ‘ Why am I spending so much time commuting and working for someone who hates my guts? Why am I working in the city so my husband and I have to race for the train or the bus every night in order to make it home in time to relieve our babysitter? And did I have a baby for my babysitter to spend twelve hours a day with her and I barely see her for two, and playing this “let’s beat the train” game? And I’m always exhausted! That was the straw that broke the camel’s back. Within the next few weeks, I started formulating my plan for my own consulting business and gave my notice. I made the choice that this job was no longer aligned with what I wanted in my life, and I left. I made the decision that entrepreneurship, as scary as it was, sounded like a better alternative than my existing corporate life.

These two moments—these “micro-moments”—both created macro-outcomes in my life, despite them being decades apart.

The holistic approach to life transformation is mentioned as a standout feature. How do you think the book’s exploration of physical, emotional, and spiritual well-being contributes to its effectiveness (or sets the book apart from other self-help books)?

The book is practical, pragmatic, and real-world. It includes some statistics and research, but it is not written or intended to be clinical or theoretical. It is written like an accessible guide book that you can pick up and put down based on what you need in your life.

It encapsulates real-world stories from me and 11 other ‘non-superstar status women’. I dissect what I think are the seven key areas of life (called ‘secrets’ in the book) that typically trip us up and provide my experienced point-of-view with my personal tips, tricks and hacks on each of these. I also incorporate stories into these secret chapters to bring the points I make to life. Then I give some ‘exercises’ to do with notes pages for the reader to put their learning into practice!

I would say overall, my bottom-line theme from the book is that “life is simple, not easy.’’ I also assert that there are 7 key areas of life that when approached INTENTIONALLY… with a little more planning and forethought, can lead you to create a life that really serves you, that you love. 

You share relatable personal experiences and stories from your life as well as other ‘everyday women’. Can you share a particular story that you think many women experience and why?

I think the stories I tell about the sexism and double standard I faced as the only woman on the leadership team in my previous corporate career experience and my struggles with fertility are two very common and relatable stories that many can identify with. 

You’re the Founder and CMO of On Demand CMO. Can you shed light on the motivations that led to the establishment of this venture? What sets On Demand CMO apart from other marketing agencies?

In the book, I tell a story about my last boss before I started my company, On Demand CMO. The way he treated me (vs. the rest of the leadership team who were all men) was the impetus I needed to leave and start my own company. It was discrimination, sexism and a double-standard that I just did not want to work under. I have never looked back and can now tell you that it was the best thing I could have ever done for myself and my family, even though it was very hard for several years.

We are different for a variety of reasons, the top three is:

  1. Clarity in who we serve, as we are subject-matter experts in the following market segments: B2B tech, tech services, professional and financial services, education and nonprofits.
  2. We know what will work for your company and brand and are not afraid to tell you what you need, not what you asked for…even if that means not working with us, or changing the scope of the assignment.
  3. We are going to make you stand out.

For me, the most important thing for clients is DIFFERENTIATION.  It is better to be different, than better.  You need to figure out what your company, your brand, your services/products ‘stand for’ and who they are intended for. We are predominantly a B2B (business-to-business) agency. Too many clients (from large Fortune 50 clients to mid market 20+ year old family-owned businesses to start ups) try to sound, walk, and talk like their competitors and end up with market confusion and commoditizing their offerings. We spend a LOT of time making sure the narrative, the story we create for these companies, comes across loud and clear, and insist that the client works with us to find the ‘white space’ in their sector that they can claim and own—so they can attract their sweet spot customer and grow a profitable business. 

We hear you also are the host of your very own podcast. How do you envision your podcast evolving in the future, and are there specific goals or themes you plan to explore in upcoming episodes of “Possibilities with Monique de Maio”?

I unpack the themes that we all face: Life, work, family, choices, health, wealth, happiness, kindness, philanthropy/giving back, and everything in between.  My guests have a point-of-view (POV) that they have figured out and are willing to share with my listeners. 

Topics include:

  • Talking to Yourself Like a BFF from a Family Physician, author, entrepreneur and mother of five
  • Changing My Story Changed My Life
  • The Power of Inertia: How to Overcome Your Fear of Change 
  • Embracing Fear, Learning Humility & Owning Your Power 
  • The Power of Three: Unlocking the Key to Effective Communication and Decision-Making 
  • Leading Authentically from a Female CEO’s Perspective
  • Food Choices: Getting More Complex & Difficult
  • Why Being Authentic is So Important
  • Success is not Binary
  • Setting Up Your Environment for Success
  • Overcoming Imposter Syndrome; Embracing Your Inner Badass
  • Don’t let your job take over your life
  • Desire vs. Discipline: Making Decisions Over Feelings
  • Spending Your Time Intentionally
  • Resolutions: How to make them stick. 
  • Mindset, Belief System & Success from a Sports Psychologist
  • Giving Myself Grace was the Difference
  • Designing a Life You Love: A Fireside chat with a Serial Entrepreneur
  • Self-Care for High Performers: Why self-care is crucial and how to integrate it into a busy lifestyle. 
  • A Holistic Approach to Nutrition: A Journey Towards Wellness
  • Navigating Brave Spaces: Advocacy, Inclusivity, and Growth
  • Embracing Neurodiversity: A Mother’s Advocacy Journey
  • From M.D. to Spiritual Healer: A journey in consciousness
  • Spirituality & Business: Mastering Conscious Entrepreneurship & Personal Growth
  • I Wasn’t Stupid After All–Finding My Story
  • Three Decades of Fueling Change Through Philanthropy

Learn more about The 7 Secrets to Creating a Life You Love: A Practical Guide for Women in Leadership

Categories
Leadership

Revolutionizing Leadership: A Deep Dive into Adriana Vela’s ‘Brain Science for the Soul

Adriana Vela emerges as a visionary force at the intersection of technology, marketing, and entrepreneurship, shaping a distinctive presence in the business landscape. As the founder of MarketTecNexus, LLC, Adriana has propelled her company to the forefront of strategic marketing consultancy. With a keen understanding of the ever-evolving technology landscape, she navigates the complexities of marketing with a unique blend of innovation and strategic insight.

 

Adriana’s multifaceted expertise extends beyond her role as an entrepreneur; she is also a seasoned author and speaker, sharing her insights on the dynamic convergence of technology and marketing. Her dedication to empowering businesses is evident in her thought leadership, where she explores the latest trends, challenges, and opportunities in the digital realm.

 

With a career marked by a commitment to excellence and a profound understanding of the digital landscape, Adriana Vela continues to inspire and lead. Her passion for staying ahead of industry trends, coupled with a strategic approach to marketing, positions her as a trailblazer, shaping the narrative of success in the ever-evolving digital age.

 

As the founder, what values and principles drive the mission of MarketTecNexus?

 

The values that guide every decision and their purpose are contained in the following statement:

 

“In an ever-changing world, we champion adaptive resilience, urge each member to own your impact, pledge to shape tomorrow, today, innovate with intent, and navigate with balanced agility.“

 

Adaptive resilience: We embrace change and nurture the grit and resilience to adapt and overcome challenges.

Own your impact: Every decision is made with the awareness of its broader implications for our team, clients, and the world.

Shape tomorrow, today: Being proactive and forward-thinking, we set the course for what’s next, leaving a better world for future generations.

Innovate with intent: Championing innovation that matters where every novel idea is rooted in purpose.

Balanced agility: Merging swift adaptability with thoughtful deliberation.

 

What challenges have you faced in building and growing your company, and how have you overcome them?

 

As an entrepreneur, the challenges in building and growing a company are many and common for the most part. The distinction comes when you consider the stage your business is at and the state of the economy, industry, social-political climate, or other relevant external factors. The frequency and intensity of these factors trigger emotional and behavioral responses with the potential to hinder positive outcomes. Healthy reflection, not rumination, on past missteps is a positive step toward taking a valuable lesson and becoming wiser and more robust. It’s about ‘owning your impact.’ One of my favorite quotes from Stephen Covey is, ‘I’m not a product of my circumstances, I’m a product of my decisions.’ Owning your decisions, good or bad, is very liberating but too often missed because of cognitive maladaptations and the individual’s relationship with failure and setbacks.

 

Can you provide an overview of the key concepts and insights that readers can expect to find in your new book, “Brain Science for the Soul – Time to Update Your Leadership Playbook?”

 

Readers can expect to see this as a transformative guide that intertwines the principles of neuroscience, cognitive psychology, and leadership. It takes the additional step to pull in the impact it has on our Soul and explores the concept of soul pain. It serves as a crucial tool for current and future leaders navigating the complexities of modern organizational environments on a backdrop of a world that is rapidly evolving and increasingly characterized by volatility, uncertainty, complexity, and ambiguity (VUCA). Current and aspiring leaders gain insights into various aspects of leadership through the lens of neuroscience. The human mind is explored from different perspectives, all while shedding light on the myths about the brain we were taught in school, the concept of social pain, toxic positivity, and when growth mindset goes bad.

 

In your book “11 Ways to Improve Your Human Condition,” you touch on improving the human condition. What led you to focus on this aspect, and why is it particularly relevant today?

 

As humans, we are a connected system of being. This means physical, mental, and spiritual. It is what makes each of us. The point of the “11 Ways to Improve Your Human Condition” is to pay attention to the holistic components of a human and understand how they impact each other, with special emphasis on the command center – the brain, the mind, and emotions. As the Covid pandemic unfolded, I anticipated a great need for this type of focus because of the expected aftermath, which I called Coronavirus PTSD (post-traumatic stress disorder). Creating awareness and an anchor to assist in processing the pandemic’s damaging effects was critical and still serves a purpose in dealing with other emotionally charged situations or disruptions.

 

How do you envision the future of self-help literature and personal development, and what role do you hope to play in it?

 

If you look at the stats for self-help literature and personal development, you get a sense of human nature. For example, from 2013 to 2019, the number of self-help titles nearly tripled from 30,897 to 85,253, and U.S. sales of these books grew to 18.6 million volumes annually. That is a lot of resources, and that being the case, why is it that we have a constantly growing mental health crisis? My view is grounded in my deep study of human nature. Sadly, human nature is full of good intentions, but action-takers and implementers are in short supply. Thus, many titles start as self-help but turn into shelf-help where they gather dust. The need and demand are there but cannot be relegated to just a book. Much like other education, it needs to be applied and practiced to make it permanent and fully integrated. You don’t build muscle by practicing as a spectator. You have to get down there and do the messy work. This is where my vision comes in and that is to empower readers with adjunct practicums, bootcamps, and other resources to get from concept to reality.

Download ‘Brain Science for the Soul’ today!

Categories
Leadership

Learn From This Blind Man How To Set Ambitious Goals – and Achieve Them

Many people set themselves goals for the New Year. But many forget their resolutions after just a few days or weeks. Today I would like to introduce you to a blind American from whom we can learn a lot about how to achieve ambitious goals. “I spend like 15 minutes just every day, envisioning myself standing on the summit … And, when I summitted Everest, I had summitted it 100 times in my mind already. So, I think that kind of belief system and that kind of programming it into your subconscious is hugely important so that you can truly be there.”
That’s what Eric Weihenmayer, the first blind man to conquer the Seven Summits, the highest mountains on each of the seven traditional continents, told me. Immediately after he reached the summit of Mount Everest on May 25, 2001, his expedition leader said to him: “Your life’s about to change. Don’t make Everest the greatest thing you ever do.” As Weihenmayer later confessed, “Those words sank into my brain and rattled around.” During our interview for my book Unbreakable Spirit, I asked him what those words meant to him today. He responded by referring to research by Dr. Paul Stoltz: “Stoltz studied people around the world and teams around the world and came away with the understanding that people fall into three categories: quitters, campers or climbers. Quitters are sort of self-explanatory. Campers are people that have some degree of success but then they kind of just fall off the map, they lose belief in themselves, they get cynical, maybe they, you know, try something and they fall short or get beat down, and, they kind of get—they just get exhausted, their momentum dies, they get shoved to the sidelines, and they stagnate and all their potential is lost. So, I think about that. I think about, okay, for me, what does it mean to be a climber, which means always growing and evolving, and trying to discover new things. They are not all physical things either. I’ve been going to counseling and learning about myself, trying to understand my own psyche, trying to illuminate the depths of my own character, through that, through counseling, and through meditation.”
Erik Weihenmayer is a man who always sets himself new, ever more ambitious goals. He regards every goal he achieves as little more than the launchpad for his next new endeavor.
After completing the Seven Summits challenge, he decided to take on the Colorado River, the largest river in the southwest of North America, 1,540 miles long. The Colorado River’s most formidable rapids are Lava Falls, which are rated a ten out of ten for their velocity, turbulence and elevation drop. Weihenmayer had never been as scared in his life as he was when he took on Lava Falls. But he also successfully overcame this challenge.
If you want to think big and set yourself ambitious goals, like Erik Weihenmayer, you have to program them into your subconscious. I remember something the famous mountaineer Reinhold Messner said during a lecture a few years ago. He was describing how he had fallen into a crevasse and was almost certain that he would never get out again. With death a real possibility, he firmly resolved that if he did manage the improbable and somehow got out of the crevasse, he would turn back immediately. Once he was out, however, he continued on to the top of the mountain. “I couldn’t help it, because I had woken up every morning and gone to sleep every night with that one goal, and I had programed it into my mind over and over again every day,” Messner explained. His subconscious forced him to keep going and continue the climb to the summit.
At the end of our interview, I asked Weihenmayer what he thought the secret of success was. His words reminded me of Napoleon Hill, who, in his book Think and Grow Rich, repeatedly stressed that every disadvantage contains the seed of an equally great advantage. Weihenmayer calls this, “the idea of alchemy, turning bad things into good things, trying to find the surprises, unexpected gifts in situations…Not just surviving it but really harnessing it, using the energy of that bad thing to propel you into a new place that you probably wouldn’t have gone to in any other way. And you see that time and time again. And it’s an art and a science. It’s really almost magical to watch it appear because you see people just go through so much hell and pain and suffering. And through that pain and suffering and loss, sometimes it becomes the seed of creation and energy and discovery. And so, that translation [from bad to good, R.Z] is something I think we can spend a lifetime trying to achieve.”

Rainer Zitelmann is the author of the book Unbreakable Spirit. Rising Above All Odds.

Categories
Economics Human Resources Personal Development

From Adversity to Triumph: Dr. Rainer Zitelmann Explores the Human Spirit in ‘Unbreakable Spirit’

Dr. Rainer Zitelmann, a distinguished figure in the realms of business, economics, and philosophy, stands as a luminary whose intellectual contributions have left an indelible mark on contemporary thought. Renowned as an author, historian, and entrepreneur, Dr. Zitelmann’s multifaceted expertise traverses the intersections of wealth, success, and the human psyche. With a keen analytical mind, he has dissected the intricacies of financial achievement and personal development, offering profound insights that resonate with audiences globally.

As a prolific writer, Dr. Zitelmann has penned thought-provoking works that delve into the lives of successful individuals, unraveling the secrets of their triumphs and setbacks. His commitment to understanding the nuances of prosperity extends beyond the written word, as he actively engages in discourse through media appearances and lectures. Driven by a passion for empowering others to unlock their full potential, Dr. Rainer Zitelmann stands as a beacon of wisdom, guiding individuals toward a holistic and enlightened approach to success.

In your research on success, have you identified any common misconceptions or myths that people often have about achieving wealth and prosperity?

Luck and chance are often vastly overestimated. It is undeniable that luck and chance play a role in shaping success in life. Everyone can name countless examples of chance occurrences and happy coincidences in their own lives. The question is, however, just how big a role does luck actually play? Whether chance presents someone with a good opportunity or not is not the key question, but rather, does the lucky person actually recognize the chance they have been given? Or do they fail to appreciate the opportunity for what it is? “Chance shows me what I have an eye for,” said the Swiss author Max Frisch. If they do recognize their lucky break, do they take advantage of it? Do they act? Or are they the type of person who says, for example, “Maybe it’s something to think about one day…”  The same applies to the kind of adverse and negative external circumstances that unsuccessful people like to use as excuses for failure. Very few people find themselves in an “ideal position” to start their rise to the top. Some have to battle physical disability, others have no academic qualifications, some may feel too young and others too old to take on a huge task, or they may even argue that their responsibilities toward their children and their family prevents them from fully committing themselves. Look at the people in my book Unbreakable Spirit, some were blind or deaf, others had no arms or were paralyzed. Were these people “lucky” in life? No, it was their inner attitude that was stronger than their disadvantages and disabilities.

 

Your book “The Power of Capitalism” delves into the positive impact of capitalism. What inspired you to write this book, and what key messages do you hope readers take away from it?

In my book The Power of Capitalism I compare countries that invite comparison because they have a lot of shared history and culture – North and South Korea, the German Democratic Republic, and the Federal Republic of Germany, Venezuela and Chile. The book also shows how the advance of capitalism and retreat of socialism turned China from a dirt-poor country, where tens of millions of people starved to death less than 60 years ago, into the world’s largest export nation, where famine has been eradicated. I am German and in the third chapter of my book I compare the former socialist East Germany and the capitalist West Germany. I also produced a film about it, which won an award at the Anthem Freedom Fest in Las Vegas last year. You can watch the film for free on YouTube: Life Behind the Berlin Wall.

I think that studying history is the best way to demonstrate the superiority of capitalism. Perhaps I can recommend a second film that is also available on YouTube – Poland. From Socialism to Prosperity. 

We can all learn a great deal from Poland’s history. At the time of socialism, Poland was one of the poorest countries in the world. But after private property was introduced in 1990 and there were radical capitalist reforms, the lives of Poles improved dramatically and since then Poland has been Europe’s growth champion.

You have a new book out, “Unbreakable Spirit: Rising Above All Odds.” How do you believe the stories in “Unbreakable Spirit” can inspire and resonate with readers facing their own challenges and setbacks?

Successful people with disabilities can be great role models for everyone. We know from psychological research that unsuccessful people tend to see themselves as victims of external circumstances, while successful people regard themselves as shapers of their own destinies. In this context, psychologists speak of people having an “external” or “internal” locus of control. Today, it has become fashionable for people to adopt a victim mentality (which, of course, does not mean that there really are more and more victims than ever before). If you read the stories in my book about people who were blind, deaf, had no arms or legs or were confined to a wheelchair, you will see that it is not external conditions that are decisive, but an inner attitude. If these people have achieved so much despite their disabilities, what excuse do you have for not being successful? And what could you achieve if you had a similar attitude to these people?

 

Your work also covers topics related to motivation and mindset. What advice do you have for individuals looking to cultivate a success-oriented mindset?

I can’t help anyone who has no ambition. They won’t read my books anyway. I write for people who want to be successful in life. I can’t motivate people who aren’t motivated. But I can increase the motivation of people who are already motivated by giving them examples of people who have succeeded despite the greatest obstacles and difficulties.

 

 

Categories
Capital Personal Development

Nadine Strossen: Championing Free Speech in the Digital Age – An Exclusive Interview

Nadine Strossen is a renowned civil liberties activist and legal scholar whose tireless advocacy for freedom of speech, gender equality, and human rights has left an indelible mark on the landscape of civil liberties in the United States and beyond. As the first woman to lead the American Civil Liberties Union (ACLU) from 1991 to 2008, she championed the protection of individual liberties and civil rights, emphasizing the importance of upholding the First Amendment in an ever-changing world. Strossen’s commitment to fostering open dialogue, defending marginalized communities, and challenging discriminatory practices has made her a formidable figure in the fight for civil liberties, earning her recognition as a powerful voice for justice and equality.

 

What motivated you to write a book on the topic of free speech?

 

Countless specific situations, as well as general survey data, show that free speech has been increasingly embattled in the recent past and continuing into the present, including in institutions that traditionally have been especially committed to free speech, such as academia, journalism, publishing, cultural and entertainment institutions, and librarianship.  Public opinion surveys show that support for speech-protective legal standards is especially low among younger cohorts, which means that future challenges are likely to increase.  

Throughout my adult lifetime, I have been both an educator about free speech – in my capacity as a law professor – and an advocate for free speech – in my capacity as a civil liberties activist.  When wearing my professorial hat, I have always assiduously avoided  advocating any particular interpretation of the First Amendment, but rather I have required students to understand and articulate all plausible perspectives on all the issues.  Nonetheless, I have consistently seen that people tend to more strongly support free speech the more understanding they have about it.  When people understand the principles of free speech, they can appreciate that these principles accord with common sense.  Moreover, they come to appreciate the positive impact of free speech and the negative impact of censorship when they become familiar with the history that gave rise to these speech-protective principles, often at the behest of individuals and groups that are advocating for human rights and social change, and dissenting from government policies, who have been disproportionately targeted for censorship.  

Many people who say they oppose the First Amendment’s speech-protective standards actually oppose a distorted, caricatured version of such standards, which reflects the unfair, uninformed criticism that is too prevalent among politicians and even in the media.  For example, First Amendment critics often claim that the First Amendment permits no speech restrictions at all, and that First Amendment defenders even deny that speech can do any harm.  To the contrary, though – as people will see when they learn what free speech law actually provides – they will understand that this law sensibly allows the government to outlaw the speech that is the most dangerous while also outlawing the censorship that is the most dangerous.  

 

How would you define free speech, and why is it such a fundamental concept in democratic societies?

 

Free speech is the right of each individual to choose what to say/what not to say, through all forms of expression, and also what expression to listen to/not to listen to, subject only to limits that are necessary to prevent direct, imminent, serious harm (the so-called “emergency” principle).  Throughout history and around the world, many individuals have sought to exercise and defend free speech for many reasons, including:  to explore and express one’s own thoughts and identity; to pursue truth in science, philosophy, religion, and other matters; to communicate with other members of the community; to advocate for human rights and any other cause; and to participate in democratic self-governance.   

Free speech is an especially important concept in democratic societies, because it is an essential prerequisite for meaningful and equal participation in opportunities for influencing public policy, including through lobbying, demonstrating, involvement in civil society organizations, and voting for political candidates or running for office as a political candidate.  In the U.S., for example, “We the People” (to quote the Constitution’s opening words) cannot actually exercise our sovereign power unless we are free to engage in the most robust and vigorous debate about public policy issues and about political candidates and officials.  As the Supreme Court has said, expression about public issues concerns “more than individual liberty; it is the essence of self-government.”  

 

In your book, you mention that free speech is under threat in various forms. What are some of the most pressing challenges to free speech today?

 

Public opinion surveys and other evidence indicates that public understanding of and support for free speech is not so strong.  This is of concern because without public support for free speech, ultimately we cannot expect elected officials, or the judges they appoint, to support it.  As Judge Learned Hand famously stated in a celebrated 1944 speech, “If liberty lives in the hearts of men and women, it needs no court, no Constitution, no law to save it; if it does not live in the hearts of men and women, no court, no Constitution, no law can save it.”

Another great threat to free speech comes from powerful private sector forces, with great power over speech, which have had a strong speech-suppressive impact.  One such force consists of social media platforms, which enforce their content moderation policies to deplatform or suppress certain expressions and speakers.  The other major example of such a force consists of “Twittermobs” and other groups of community members who impose and advocate various negative actions toward unpopular expression, including shaming and shunning, firing employees,  and suspending students.  In all such cases, the result is that many speakers are silenced, thus also depriving their audience members of the right to hear their views.  Another result of these speech-suppressive practices is the “chilling effect,” which deters countless other individuals from expressing certain views, or discussing certain topics, for fear that they too will be subject to social media or cancel culture penalties.  

Public opinion polls have consistently shown that substantial majorities of the public, including all demographic groups, engage in substantial self-censorship for fear of “cancel culture” repercussions.  Therefore, they don’t express certain perspectives on sensitive, controversial issues, and they even refrain from discussing such issues at all.  Most troublingly, survey data consistently shows that this kind of self-censorship occurs on campus, where free speech should be especially vigorous.  For example, a recent extensive survey by FIRE (the Foundation for Individual Rights and Expression) and College Pulse (published in September 2023), showed that more than 25% of college/university students engaged in self-censorship “often.”  The upshot is that even though our legal free speech right is strong, we are not actually freely exercising and enjoying that legal right, due to social pressures and social media content restrictions.  As a practical matter, freedom of speech will not be strong until we supplant the prevalent cancel culture with a free speech culture, including both online and offline.

 

How do you balance the importance of free speech with concerns about hate speech, harassment, and misinformation?

 

Modern First Amendment law – which the Supreme Court has been developing and enforcing since the second half of the 20th century – has drawn the appropriate line between protected and unprotected speech, consistent with principles that are also enforced in many other legal systems, including under UN treaties.  I cite the First Amendment law not due to any kind of American chauvinism, but rather because it embodies universal, timeless principles that have been advocated throughout history and around the world, as discussed in Jacob Mchangama’s 2019 book,  Free Speech:  A Global History from Socrates to Social Media. 

The key standard is often called “the emergency test.”   It focuses on the context in which speech occurs, not only its content. Under this test, the government may restrict speech only when necessary to avert an emergency: when, in light of all the facts and circumstances, the speech directly, imminently causes certain specific harm.  The Supreme Court has defined several subcategories of speech that satisfies this general emergency standard, which would encompass much hate speech and disinformation (as well as other controversial speech).  Since these subcategories of unprotected speech are defined not solely by the speech’s content, but also its context, the inquiry is very fact-specific, turning on all the facts and circumstances in which the speech occurs.  

Examples of such contextually-defined unprotected speech categories, which apply to much hate speech, include:  intentional incitement of imminent violent or lawless conduct  that is likely to actually happen imminently; a “true threat” – when the speaker targets an individual or small group of individuals and intends to instill a reasonable (i.e., objective) fear that the targets will be subject to violence; and targeted harassment or bullying – when the speaker intends to and does objectively interfere with targeted individuals’ freedom of movement and privacy.  

Examples of such contextually-defined unprotected speech categories that apply to some false speech, include defamation, fraud, and perjury.

To be sure, even speech that doesn’t satisfy the emergency standard can well be harmful and dangerous; it can indirectly, potentially lead to some future harm.  However, experience has shown that it’s even more harmful and dangerous to give the government the increased discretion to punish speech that lacks the tight and direct causal connection to harm that constitutes an “emergency.”  Government consistently and predictably has used such discretionary power to disproportionately punish expression that it disfavors, including speech that criticizes government policy or officials, and speech by/on behalf of members of minority groups.  For example, experience has shown that even hate speech laws that are designed to benefit traditionally marginalized minority groups have been disproportionately enforced against the speech of these very groups.  That’s why many minority group leaders and human rights activists, in the US and other countries world-wide, oppose punishing hate speech that doesn’t satisfy the emergency standard.   I quote many of these experts in my 2018 book HATE:  Why We Should Resist It with Free Speech, Not Censorship. 

 

What advice would you give to individuals who find themselves in the midst of controversies surrounding free speech issues?

 

First and foremost, I would advise such individuals to contact organizations that can inform them about their rights and assist them in defending such rights.  Many of these  organizations will even provide legal representation free of charge.  

One prominent example is FIRE, the Foundation for Individual Rights and Expression (of which I am a Senior Fellow).  While FIRE has for many years been focusing on the free speech rights of students, faculty members, and other members of campus communities, more recently, FIRE has expanded its work to defend free speech in society more generally.  Its website provides a treasure trove of information and resources that can aid anyone involved in a free speech controversy.  Moreover, FIRE has an expert staff of lawyers and other advocates who can assist in vindicating free speech rights through various strategies, including via media, negotiation,  legislation, and litigation.  

Other organizations that can be of assistance include the following (I’m listing them in alphabetical order):  the ACLU (and its state-based “affiliate” organizations), the Institute for Justice, the National Coalition Against Censorship, and PEN America Center.  Moreover, various professional organizations can assist with the free speech rights of members of particular professions.  For example, faculty members could be aided by the Academic Freedom Alliance, the American Association of University Professors, and Heterodox Academy; writers may be aided by PEN America Center; school students, teachers, and librarians may be aided by the National Coalition Against Censorship;  librarians may be aided by the American Library Association; and journalists may be aided by the Society of Professional Journalists and the Reporters Committee for Freedom of the Press.  

 

Download Free Speech: What Everyone Needs to Know® today!

Categories
Uncategorized

Industry Trailblazer Andy Cunningham Empowers Readers with Cutting-Edge Business Strategies

In the ever-changing realm of business, certain individuals stand out for their extraordinary vision, unparalleled expertise, and unwavering dedication. One such luminary is Andy Cunningham, an acclaimed author, CEO, and entrepreneur, whose impact on the domains of branding and marketing strategy is unforgettable.

Andy Cunningham’s journey is a tapestry woven with exceptional accomplishments and transformative experiences. From collaborating with industry legends like Steve Jobs to founding her own thriving companies, she has charted a distinct course that continues to inspire entrepreneurs and professionals on a global scale.

As an author, Andy Cunningham’s profound insights and wisdom come to life in her highly praised book, “Get to Aha! Discover Your Positioning DNA and Dominate Your Competition.” This literary treasure serves as a guide for those seeking to build a robust and distinctive brand that deeply connects with their target audience. With her expertise in strategic brand positioning, Andy Cunningham has revolutionized the marketing landscape, empowering countless leaders to unlock their full potential.

At the helm of Cunningham Collective, a strategic communications and marketing advisory firm, Andy Cunningham continues to empower leadership teams with the indispensable tools for positioning their companies for triumph. Her proven framework, honed through collaborations with numerous enterprises, ensures that every brand she touches achieves resounding success.

This interview delves into the brilliance of Andy Cunningham, exploring her early career journey, the pivotal moments that shaped her approach, and the invaluable lessons she has learned along the way. Through insightful discussions, we uncover her unique perspective on brand positioning, marketing trends, and the future of entrepreneurship in the digital age.

Discover the strategies, techniques, and philosophies that have propelled her to the forefront of the industry and find inspiration to unlock your own brand’s limitless potential.

The path to success is illuminated by those who dare to think differently, challenge the status quo, and pioneer new frontiers. Andy Cunningham embodies this spirit of innovation, and her transformative contributions continue to shape the modern branding landscape.

Prepare to be inspired, enlightened, and equipped with the tools to navigate the ever-changing currents of the business world.

Can you share some of the early challenges you faced when starting your career, and how did you overcome them?

Like most women of my generation, I did have a handful of male chauvinist challenges early in my career. I had a managing editor who chased me around his desk, a publisher who said women can’t write feature articles about trucks, clients who tried to kiss me, men who sat next to me with their hand in my thigh, etc. This is where I made a life decision to actively not make gender an issue in any circumstance. It is refreshing and exciting to see women reclaim their power and continue to shatter glass ceilings. We have a long way to go, but I love watching my daughter soar, knowing she hasn’t endured the same level of sexism in the workplace that I did at her age. 

 What role do you think innovation plays in entrepreneurship, and how do you foster a culture of innovation within your ventures?

I think entrepreneurship requires a great deal of innovation, and vice versa. No matter how many business books exist, there really isn’t a playbook for every situation you come across as an entrepreneur. Simply starting a business requires some innovative thinking. And true innovation requires an entrepreneurial approach to bring it to market. 

I’ve always viewed my purpose as bringing innovation to market, so it’s incredibly important that I foster a culture of innovation in my companies. I try to do so by listening to and implementing new ideas, encouraging my employees to challenge the status quo and take intelligent risks, and giving people the freedom to experiment and lead within their roles. It goes back to building a culture of action built on values of substance. In my case, those values are outlined in The Cunningham Way. 

Can you share a case study or example from your book that illustrates how the principles

outlined in “Get to Aha!” have helped a company achieve significant breakthroughs?

One of the most successful positioning projects of my career, and possibly of all time, is Cisco. This is an example of leveraging context to create high value relevancy and viewing category as a strategy, not a given. It was the mid-nineties. Cisco was successfully selling hubs and routers. But CEO John Chambers knew the company stand for so much more, and in turn could be work so much more. So he reached out to me to discuss how we might help him elevate the company above the day-to-day hubs and routers business. Reviewing the market through the Six Cs of positioning, we correctly surmised that the emerging Internet would change the face of communications forever. Cisco provided the plumbing that made the Internet hum. This is an example of observing contextual trends, identifying the right waves to ride, and associating the brand with the next big thing. 

We developed a thought leadership platform called “Cisco and the Internet Economy.” At the time, there were only two CEOs who dominated the technology airwaves: Intel’s Andy Grove represented hardware and Microsoft’s Bill Gates represented software. No one but us saw the opportunity to turn this duopoly into a triad. We established John’s credibility as a thought leader in the space and strategically started to position him as a peer to Andy Grove and Bill Gates. We limited his speaking engagements to events at which only Grove and Gates were speaking, quite literally positioning John Chambers and Cisco as a critical component of the Internet Economy. The press ate it up and Cisco was forever connected to the Internet. This is an example of using category as a strategy, not a given. It can be tempting to operate within the confines of your current category, but you don’t have to! We created what I call a ‘cluster category’ in which we clustered Cisco with two complementary technologies (and John Chambers with two influential leaders). 

This changed the game entirely. Cisco was no longer talking about hubs and routers, selling widgets and features. It started talking about the future of the internet and sold a dream. John’s cachet skyrocketed as he joined the tech industry’s pantheon of most important CEOs, Cisco’s valuation climbed from $1.2 billion in 1995 to $43 billion in 1997, and with new found vision, its employees banded together to create products that ultimately would make the Internet economy reliant on Cisco. 

The key takeaway? Start with strategy and examine the market to find your position of maximum opportunity. 

Were there any specific mentors or individuals who played a significant role in shaping your early career? If so, how did they influence you?

I feel like this has been answered at nauseum. See above. 

Can you share a funny or memorable anecdote from your professional life?

  1. It was the late 1990s and I had just bought myself a Corvette. I parked at the Pacific Athletic Club where the who’s who of Silicon Valley worked out in those days. As I was getting out of the car, a man pulled up next to me and said, with genuine admiration, “Is that your car?” I said, “Yes, it is.” And he says, without missing a beat, “Wow! You must type really fast!” I thought about calling out his sexist comment, but chuckled to myself instead and replied, “You know what, I do!” It’s a story that reflects the time in which it took place, highlights the progress that has been made, and still makes me laugh to this day. 

Click Here to Connect with the Cunningham Collective: https://www.cunninghamcollective.com

 

For Press Inquiries Contact Michael Beas of Atlas Elite Publishing via info@atlaselitepublishing.com

Categories
Books Economics

Dr. Kara Tan Bhala Sheds Light on Ethical Finance in Exclusive Interview: From Seven Pillars Institute to Her Latest Book

Kara Tan Bhala is the President and Founder of Seven Pillars Institute for Global Finance and Ethics, USA, the world’s only independent think tank for research, education, and promotion of financial ethics. She was an Honorary Research Fellow at Queen Mary University of London, U.K., currently sits as a Jury Member for the Ethics and Trust in Finance Global Prize based in Switzerland, and is the U.S. Ambassador for the Transparency Task Force (U.K.). Dr. Tan Bhala has a rare combination of professional training and extensive experience in both global finance and moral philosophy. She has nearly 30 years of experience in global finance, much of which was gained through working on Wall Street. She has been a sell-side equity analyst, a sell-side equity salesperson, a buy-side equity analyst, a portfolio manager, and a lecturer in finance. For 18 years she ran her own international financial markets consulting firm. Dr. Tan Bhala has five degrees across three disciplines: a Bachelors (City, University of London, UK) and Masters (Oxford University, UK) in Business, a Masters in Liberal Studies (New York University, USA), and a Masters and PhD in Philosophy (University of Kansas, USA). She has lived and worked in London, Oxford, Singapore, Hong Kong, New York, Washington DC., and currently resides in Kansas City, MO. She is a member of the Council on Foreign Relations, USA, and the Royal Society for Asian Affairs, UK. 

Could you please share the inspiration behind the Seven Pillars Institute for Global Finance and Ethics? What motivated you to establish an organization focused on the intersection of finance and ethics?

I worked on Wall Street in the 80s and 90s when ethics in finance was not derided, as it currently is, as an oxymoron. I completed my PhD in moral philosophy in 2009 right after the Great Financial Crisis. That event shook me.  Greed, regulatory capture, and moral indifference resulted in financial catastrophe. So, I decided to use my experience in finance and my background in philosophy to do something about putting ethics back into finance, both at a theoretical level and in practice. I’ve been quite fortunate in my life. I guess I wanted to pay it forward by setting up a non-profit think tank to help educate and promote financial ethics.

 

Ethics in finance is a topic of great significance, especially in today’s global financial landscape. How do you envision the Seven Pillars Institute contributing to the ongoing conversation about ethical practices in the financial industry?

 

Seven Pillars Institute (SPI) has been around for over thirteen years. During that time, we have researched and published on a range of financial ethics issues. We put our ideas out there to contribute to the conversations about ethics in finance and in economics. I’d like to think SPI has had some influence in a variety of finance related subjects. For instance, the stakeholder versus shareholder debate, on ESG (Ethics, Sustainability, and Governance) investing, a field currently in its epistemological infancy, on climate finance, and on cryptocurrencies. These are Big Topics, but we don’t shy away from giving our perspectives on such matters. Each piece we write considers the ethics elements in the case. In keeping with our mission of education, SPI has embarked on a Financial Ethics 101 series to give our readers a brief introduction to topics such as insider trading, and money laundering. The series aims to give readers a sense and an understanding of these concepts. 

 

Your extensive background includes work in academia, finance, and advocacy. How do these diverse experiences converge in your leadership of the Seven Pillars Institute, and how do they shape the institute’s approach to promoting ethical behavior in finance?

 

I try to marry the theoretical with the practical. While in the academy I saw a focus on theory and the drive to get papers published in prestigious journals read by a select few, but little attention paid to what was happening on the ground. In my work in finance, practitioners wanted to get deals done to achieve above benchmark profit performance. Theory came in useful only if it helped elevate profits. So, in my advocacy work, I provide practical guidance, underpinned by reasoned arguments, based largely on well worked theories. I encourage SPI researchers to write in an approachable way – comprehensible and yet comprehensive. We try to serve up useful research, including training videos, that educate as well as promote ethics in finance. 

 

Ethical considerations in finance often intersect with complex regulatory frameworks and competitive pressures. How do you believe your book’s insights can help professionals strike a balance between ethical conduct and the demands of the financial industry?

 

Well, the industry uses a well-worn phrase that, “doing good is good business.” In the main, I suppose that saying is true in the long run. But we understand there are times when doing good adversely hits the profit line. The good way may also be the harder road to travel. And, to use yet another exhausting cliché, “you can’t have your cake and eat it” – not all the time anyway. The main takeaway from my book is not to seek perfection in the practice of ethics. We are expected to try our best, but we are not expected to be right all the time. There may be good reasons to support an argument about the right action to take, but it may be difficult to persuade some people to agree with your conclusions. We are human, we aim for the good, but it’s okay if we don’t always succeed. 

 

In your new book, you present case studies from your own experiences on Wall Street. Could you share one example that stands out to you as particularly illustrative of the ethical challenges women might face in the finance industry, and how you navigated them?

In Chapter 5, I tell the story of how women were excluded from a room where only male executives mingled together during annual holiday parties. Using theory, I explain why gender discrimination is wrong according to every ethics framework we have, both secular and religious. From a practical standpoint, I give suggestions on what women can do when they encounter such gender-based exclusion. In general, I structure the cases in the book the same way: a story, the theory, and suggested actions.

For more information, visit  Seven Pillars Institute for Global Finance and Ethics

Categories
Personal Development

Empowering Change: Cathy Derksen Explores Women’s Impact in Business Landscape in Upcoming Keynote

Cathy Derksen, the visionary behind Inspired Tenacity, is driven by her passion to uplift women in her community and beyond. As the founder of her company, she has established herself as a renowned international speaker and an accomplished author, earning the top spot on the bestseller list ten times over. Through her captivating narratives, Cathy motivates readers to embrace audacity and pursue their loftiest ambitions. Moreover, she has developed a platform that empowers women to share their own inspiring tales through collaborative books. In her program, Cathy seamlessly guides aspiring authors from conceptualizing their chapters to becoming published bestsellers, making the journey simple yet exhilarating.

Can you tell us about the inspiration behind your anthology series, “Grit and Tenacity: Women Transforming Leadership in Business and Community?” 

The focus of my work is to support women in rediscovering their brilliance and to step into bigger possibilities in their life. My books give women the platform to share their wisdom and experience with the world. Women are stepping into leadership in ways that are creating a shift in the ways things are being done. This book spotlights the stories of women who have chosen to step up and step out in their own way. 

What motivated you to focus specifically on women’s leadership in this anthology series?

Leadership is a key way for women to create a new path for themselves and the people they lead. Spotlighting the progress and impact women have had in changing the norms in leadership builds awareness and encourages others to step up in different ways. 

What challenges do women face in the realms of business and community leadership, and how does your anthology shed light on these issues? It is very common for women to experience discrimination and limited opportunities in a male dominated system. They are also often frustrated with the systems and approaches used in a traditional model of business. The traditional focus of win-lose goes against the way many women naturally lean towards collaboration and mentorship to build a win-win-win experience. This book gives examples and strategies for stepping out of the traditional systems and building success with a new approach.

In your opinion, what are some of the key qualities that successful women leaders possess? Some of the key qualities that successful women leaders possess include creativity, curiosity, empathy, collaboration, big-picture focus, patience, as well as the courage and tenacity to stick to their values and dreams.  

What advice would you give to aspiring women leaders based on the insights gained from the contributors from your anthology? Don’t be afraid to do things your way. Embrace the courage and confidence to speak up and stand strong in your beliefs. Surround yourself with a community of people who lift you up and encourage you. If you can’t create the change you need to see in your current environment, step out and start something new. Focus on a model of leadership through collaboration and mentorship that lifts the people around you, rather than the old model of leadership that focuses on keeping others below you.

Categories
Books

Renowned author, speaker, and wellness coach, Aryana Charise, shares details on the release of your new book, “Harmonic Healing”

Aryana Charise, a renowned author, speaker, and wellness coach, has showcased remarkable leadership skills in her mission to uplift and heal others. A distinguished graduate of Emory University in Atlanta, GA, Aryana’s life is dedicated to nurturing, loving, and enhancing the well-being of her great-grandmother, grandparents, and parents.

Through her inspiring choices and intentional living, Aryana has become a beacon of motivation for countless individuals, encouraging them to embrace life with purpose. Her journey has led to the creation of a truly beautiful and profoundly fulfilling existence, brimming with boundless happiness.

Aryana’s impactful speeches, coaching, and inspiration empower people to embrace a fulfilling life while making a positive impact on others. Based in Atlanta, GA, she finds joy in exploring new places, indulging in hiking, cycling, and sailing adventures.

“Harmonic Healing” seems to cover various modalities and practices. Could you highlight some of the most impactful techniques readers will find in the book and how they can incorporate them into their daily routines?

Optimal cellular health is attainable by embracing a holistic and proactive approach in creating healthy habits including consistent physical activity, stress management, eating a diet that is well balanced in essential nutrients, sufficient sleep and eliminating detrimental habits such as exposure to toxins, excessive alcohol consumption, and smoking.

Writing a book on healing and personal growth can be a transformative process for the author as well. How did writing “Harmonic Healing” impact you personally, and did it lead to any unexpected discoveries or realizations?

This healing journey began for me as a teenager when I became a caregiver for my great grandmother, grandparents and parents.  I was inspired to research and implement techniques to provide healing and pain relief.  These techniques transformed my life and the lives of others seeking methods to enhance their health and overcome challenges physically, emotionally, and mentally.

Your book appears to touch on spiritual aspects as well. How do you address spirituality in “Harmonic Healing,” and how can readers from different belief systems benefit from your insights?

Optimal cellular health has a profound impact on our mental, physical as well as spiritual health. The techniques shared in Harmonic Healing are universal and can be implemented by all regardless of belief system. When readers apply spiritual insights into their routine the results are transformative on all levels. Faith is foundational and essential in achieving overall vitality and quality of life.

As an author, you have likely researched and delved into a wide range of topics related to healing. Were there any findings or ideas that surprised you during your writing process, and if so, how did they shape the content of your book?

My findings were surprising with regard to the damaging negative impact that factors such as chronic social isolation, loneliness, and declining mental health have on depression, increased cellular stress, and inflammation.  Establishing and maintaining healthy relationships, participating in activities that foster joy and relaxation can positively impact cellular health and well being. 

“Harmonic Healing” has the potential to resonate with a diverse audience. What message or main takeaway do you hope readers will carry with them after reading your book, and how do you envision it making a positive impact on their lives?

“Harmonic Healing” is much more than a guide to health; it is a journey towards self-discovery and personal growth.  My expert and empathetic guidance demystifies the realm of holistic health, breaking down complex concepts into understandable, actionable steps.  I envision readers taking control of their health and achieving a happier and healthier lifestyle.

Click here to download Aryana’s new book Harmonic Healing

Categories
Art Books

Unveiling Creativity: The Multi-Faceted Artistry of Author, Director, and VFX Artist Matt Hartle

Venturing into the world of creativity during the late 90s at the Art Center College of Design in Pasadena, California, Matt Hartle has evolved into a multi-talented virtuoso. As a Writer, Painter, Director, Designer, and VFX artist, his artistic compass guides him through diverse mediums.

Honing his skills at illustrious studios like Illusion Arts, BLT Communications, and Deva Studios, Hartle’s journey led him to his current roles – Partner, Executive Creative Director, and Director at Baked Studios, spanning both Culver City, CA, and New York, NY.

Recently, Hartle etched a significant chapter in his artistic narrative with the publication of his bestselling book ‘Of Courage And Sacrifice—Book One of the Bot Trilogy,’ a testament to his writing prowess. The saga continues with ‘The Magu Program,’ a visionary delve into a CyberPunk/Blade Runner-inspired future. Meanwhile, Book Two of the Bot Trilogy unfurls, exemplifying Matt Hartle’s unwavering dedication to the art of storytelling.

I was thrilled to have a chance to find out more about this creative thought leader.

As a successful author and filmmaker, how do you define effective leadership in the business and creative industries? What qualities or characteristics do you believe make a great leader?

This is an interesting question; there are varying answers depending on which hat I’m wearing.  

I believe effective leadership strategies in business can sometimes differ from those in a creative field, but there are also similarities.  In business, it’s important to thoroughly understand the playing field before making decisions.  You need to have a strong sense of your goals and be adaptable but also decisive.  Money ramifications must be considered, but people are always at the forefront.  Many companies, especially ours, are entirely based on the people we have and the skills and abilities they bring.  We work in a service industry, and our primary efforts must be to offer the best services we can efficiently and sustainably and provide the best possible customer experience while also prioritizing our team.

In creative leadership, a clear vision and collaboration are critical, as well as working to bring something new and original.  I have a somewhat unique perspective as I am both a partner and a creative at our company and have had this split role at the several companies I have been at.  As an artist, it’s important for me that I don’t focus on deadlines and budgets. While critical to the overall production, those things make it hard to find a creative spark. Sometimes the artist’s job is executing a process that’s been utilized many times before. Other times, it’s finding a novel approach or solution. When working with a client, it’s our job to hear the objectives and notes but also to understand what is being asked for. It can be challenging to articulate a feeling or emotion, and a good supervisor will ask questions that help to decode the intentions. As an artist, I’ve been on the receiving end of notes like, “The client didn’t like it.” Or “They want it to be more organic and original.” Those are examples of feedback that are very hard to execute. Artists need specific information, even if it’s loose. Imagine building a house and telling your contractor with a wave of your hand, “I’d like a wall over there.” That builder will begin measuring, cutting, and nailing – all specific actions. The goal is to provide enough information to make the wall while allowing for creative interpretation.

So there’s a balance:  a strong sense of goals and fiscal responsibility but a willingness to encourage and embrace the creative process to achieve something great.  

Could you share a specific example from your career where you had to exercise strong leadership skills to navigate a challenging business or production situation? How did you approach it, and what were the outcomes?

Many of the challenges we face in a production environment involve navigating schedules, allocating resources, and addressing production challenges.  Many of these things are handled by having a good pipeline and a strong team.  Organization is essential when dealing with long-term, multi-faceted challenges.  On the creative side, it’s about creating a space where artists can be productive and bring their best work.

I find in leadership, as in life, you must decide what kind of person you want to be.  I remember, many years ago, I was teaching a class at a college in San Francisco.  I was somewhat new to teaching then and had only been doing it for several years.  I had a class where the students were not following through from week to week.  Assignments went unfinished; their remedial questions reflected their lack of effort.  I studied at The Art Center College Of Design in Pasadena, CA.  While in school there, I remember a class where the teacher asked us to put our paintings on the critique rail.  Then he sent us off for a coffee.  When we returned, the teacher explained the paintings had been arranged from best to worst.  He then proceeded to rip into everyone, tearing down the work, the artists.  It was quite dramatic and sobering.  In my situation with my class, I decided to try this approach with the misbehaving students.  I was harsh and on point and gave bleeding critiques.  By the end, the class was quiet – I certainly had everyone’s attention.  The following week, progress had been made.  People were turning in work. The questions were on point.  But, I could tell every person in that classroom harbored great disdain toward me.  I came away from that having learned much about myself and what I wanted from my time on this planet.  While being a teacher, leader, or professional isn’t necessarily about nurturing friendships, all things can be approached professionally, with kindness, honesty, and respect.  Yelling and coercion can get things done, but it’s not for me.

In your experience, what role does effective communication play in leadership? How do you ensure clear and open lines of communication within your team or organization?

In our business, communication is at the center of everything we do.  As a professional, I have been a creative director for film advertising and our visual effects company.  Often, the projects we work on can be high-concept.  It’s important we share any information we have with our artists to ensure everyone is headed in the right direction.  We have a variety of approaches to accomplish this.

In addition to our administrative and sales meetings, we have weekly, all-employee meetings where we go through projects and regular office business.  We discuss any areas of concern people may have with their particular shots and workflow.  Doing it as a group helps promote team building which is very important when we are mostly remote – but it also allows us all to benefit from the diverse ideas that come from the group.  Often there are resources, bits of advice, or just encouragement that can help everyone soldier through another week.

We use video conferencing for these meetings but also have many running Slack channels for each project.  There is a constant flow of information through these channels, updating everyone as things progress.  Slack has a ‘huddle’ feature allowing instant video and voice conferencing.  You can also share screens which is a huge help when working with other artists.  It allows me to look at their screen or share mine with them to work through a problem together.  To keep projects coordinated, we use another industry standard application called ShotGrid.  ShotGrid is essentially a database that allows information sharing about individual shots, tracked statuses, and relayed notes.  It goes far beyond that with customizability and workflow connections.

To me, the best kind of leadership is hands-on and in the trenches.  While this may not always be possible, it is critical to understand the daily issues that arise, team building, and developing expertise in your field.  People prefer to work with someone more than working for someone.  Sometimes the differences are subtle, but it’s an overall approach to communication.  It can be easy to set up a caste system within a company accidentally.  We all have different responsibilities, but the work we do matters.  Also, confrontational management styles promote environments of uncertainty and fear – both destroy creativity.  A person needs to feel supported and accepted like they have a place at the table, to be at their most effective.  From a purely managerial perspective, that’s just good business.  Productive people are profitable people.  However, from a human perspective, I prefer being in the trenches with people I like and respect.

As a leader in the creative industry, how do you balance the need for artistic freedom and creative expression with the practical demands of running a business? How do you foster a creative environment while still achieving business goals?

Deadlines run our business!  This is one reason I need my own creative pursuits, like writing, where things can be far less structured and more open-ended.  For me, it’s important to have these outlets to balance the pressures of a more structured environment. 

At the outset of a project, a survey of the objectives is required to understand what things should be started first and what resources might be necessary.  Do we need to go out of house? Do we have clear direction from the client? Have we been given the assets we need?  Time and resource planning needs to be done at the beginning and continues throughout the production.

We need to have our pipeline in place from the start.  Going back to make corrections to the organizational format can be painful and costly.

Once we have these basic structures in place, we can begin.  In a creative business and as a creative myself, I believe we are selling the work our artists produce.  Of course, every aspect of the process is critical: our organization, efficiency, and ability to communicate effectively.  We can be a well-structured business, but if our product is substandard, it won’t matter.  Conversely, if we have a fantastic offering but do poorly delivering it, we will be equally hindered.

Creative tasks inherently take more time.  If we have shots that require design, those need to be started as early as possible to ensure there’s space to explore and find a good solution. We must prioritize the creative and allow for an artist’s process. Sometimes, in the rush of production, it can be easy to forget that.

In today’s rapidly evolving business landscape, what do you believe are the key qualities or skills that leaders must possess to successfully adapt to change and drive innovation? How have you personally embraced change and encouraged innovation in your work?

As a business owner, you must accept change and adapt accordingly.  This has manifested in our business in a variety of ways.  Like everyone, we were affected by the Covid pandemic.  A large consequence of that has been decentralized workflows.  Engaging talent wherever they are is key to hiring and maintaining a staff.  Outside of on-set time, our work is done on a computer.  The collaboration tools available are incredibly robust and have been for some time.  It’s our job to utilize these tools to strengthen our business, develop new team-building strategies and optimize non-centralized workflows.  There is something lost in the lack of in-person interactions, but I honestly believe, largely, those days are behind us.  What’s important is how we build connections using the tools we have – it’s an evolution of the work environment.  

We live in a technologically dynamic world.  Artificial Intelligence is the latest thing to explode onto the scene.  There has been significant resistance from the creative community, as we have seen with situations like the Writer’s strike and fans rejecting the title sequence for the show, ‘Secret Invasion.’  Much work needs to be done around this technology to establish boundaries as it develops, but it seems clear that whatever solutions are found must also be inclusive.  It’s too powerful and pervasive to expect it won’t be used.  I’m personally cautiously excited about the possibilities it presents for our industry.  There are many repetitive tasks that we perform daily or go out of house for at a high cost.  Technology that can help address these things is fascinating.  Of course, this technology is also being used creatively, and I’m also excited about that.  

I recently finished my next book, ‘The Magu Program.’  Traditionally, after completing my own rounds of editing, I would engage an editor to complete the final polish.  This time, I opted to work with ChatGPT instead.  The reasons were varied – it is significantly cheaper, faster, and offers more of a direct experience.  It was not the same as working with an editor, and I was sure things would be lost in the lack of human interaction.  However, it was an experience I was excited to explore, and I found it quite rewarding – and also frustrating!  As I was working through the edit with the AI, it offered amazing insights but also some confounding ones.  It constantly ‘forgot’ what we were doing and had to be brought back on course. It was annoying, but ultimately I believe the exercise was fruitful, and the story/ book is better for it. It’s exciting to realize this is only the beginning of where this technology will go!

As a business owner, this is an example of adapting to new technology and seeing how to make it work.  Margins in business are often razor thin – discovering and implementing cost-saving measures may significantly impact the bottom line.  Also, likely your competitors are working to adapt them as well.  To stay relevant, a business has to adapt and implement.

For more information about Matt Hartle visit his website.