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Author: Kevin Lee

Categories
Growth Human Resources Personal Development

Artificial Intelligence in the World of HR

AI has been in the news a lot recently and the power of machine learning and artificial intelligence to solve problems and deliver superior decisions compared to biased humans has been proven. Dr. Frida Polli has applied AI to one of the areas where both conscious and unconscious bias is more prevalent than we would hope, hiring.

Many HR teams are risk-averse and don’t fully evaluate candidates. AI can help float great candidates to the surface and deliver not only candidates who deliver on soft and hard-skils but also add diversity to workforces where groupthink has become a risk.

The origin-story of pymetrics is below:

The full interview covers many additional facets about how AI can empower HR departments to make more informed decisions about candidates and solve for fit and diversity.

Categories
Marketing Personal Development

Clorox’s Jackson Jeyanayagam on brand authenticity and social impact

Jackson Jeyanayagam leads the direct to consumer (DTC) effort for Clorox. That forces him to think differently about consumer messaging and consumer contact. It’s not simply about building brand awareness, but also about hitting the right emotional buttons to generate immediate consumer action.

I had the pleasure of catching up with Jackson recently via Zoom for the eMarketing Association. Jackson’s thoughts covered a diverse section of marketing best practices, and we discussed how to concentrate brand essence into marketing messages that build a brand and drive direct sales. While we discussed DTC marketing in the overall interview, one of my favorite segments of the interview was where we discussed social impact and brands.

If you enjoyed the snackable segment of our interview you’ll want to listen to the entire interview where we also discussed:

  • How the Pandemic Has Changed Branding
  • Privacy and Identity (as it relates to marketers and trust between the brand and consumer)
  • Brand Authenticity

Part 1

Part 2

Categories
Marketing Personal Development

The 25 percent Rule: for Experimental Media, a tip from Jeanniey Walden

Many CMOs struggle with how to try our new things within their overall marketing plan. Things are moving more quickly than ever and the pandemic has further accelerated change in what “works.” The optimal paid and earned media mix now and in 2021 is clearly going to be quite different than previous plans. I had the pleasure of catching up with Jeanniey Walden the CMO of DailyPay, a BtoBtoE (E is employees) business/platform that makes cash easily available to employees of companies that use the platform. Jeanniey has also lead marketing for several consumer and business brands.

The full interview is available as well, and highly recommended.

Categories
Growth Human Resources Personal Development

Future of the C-Suite – Fractional, Interim and Project Based Management

Matt Blumberg and his co-founders at Bolster know just how valuable it is to a business to have access to high-end, experienced, vetted senior talent. Having the right talent at the top is particularly for startups, because without that talent the startup may not make it through adolescence.

Fractional and interim executive placements have been ad-hock for years. PE firms and VCs have their stable of interim CEOs, CMOs and CFOs. The high level of trust from an existing interim or fractional team member is great, but sometimes lack of subject matter expertise in an industry is a big issue and so the current SWAT team doesn’t meet the need. Matt saw the need for a better solution and started Bolster.

I took the opportunity of the Bolster launch announcement to catch up with Matt and learn more.

Those of you been active in email marketing over the last twenty years, you’ll know Matt as the founder of Return Path, which provided a critical element of email validation to the email marketing community. Matt’s new venture is a result of all the unfilled needs he’s observed over the years, as an investor, advisor, and mentor.

Categories
Entrepreneurship Personal Development

Scott Jordan Readies Launch of the SCOTTeMASK. Continued Innovation

Most of you have seen Scott Jordan present his pocketed/wired vests pitch on Shark Tank.  Scott has had an amazing run selling his specialty vests, primarily to travelers and also nomadic folks who need a lot of pockets, comfort, and style.

I had the pleasure of catching up with Scott Jordan recently, for a C-Suite and eMarketing Association interview.

The SCOTTeMASK innovation and launch discussion portion of the interview is here:

The remainder of the interview discusses how Google’s core search business is a “tax” on marketers, even if the consumer already knows they want a product or to visit a brand.

We also discussed the challenges of demand creation and brand building. We also covered a lot of general business issues as well as the inspirational story of his dog Margaux.

The full interview is below:

Categories
Marketing Personal Development Sales

Credibility, Trust and Thought Leadership – Discussing CPOP (Customer Point Of Pain)

Digital stalking isn’t just for dating. It happens in business every day at both the personal and corporate level.

What do you do when introduced to a person or a company, you head over to Google (or a few of you to Bing) in order to research the person/company you might want to do business with. Part of your research mission is to determine credibility and evaluate the potential “fit” between this individual or business. You scan the SERP (Search Engine Results Page), clicking deeper to look at sociial media profiles, articles and reviews.  As a professional or a business, you are on the receiving end of this research activity and need to worry about what Google and Bing have to say about you. What do they convey?

One framework that can be really useful in making sure that when you rank, your messaging is on-point, is CPOP (Customer Point Of Pain), and how that dovetails into credibility.

I had the pleasure of interviewing Mitchell Levy an expert on credibility in marketing and sales where we discussed how knowing your CPOP and weaving it into your marketing communications can help with holistic SEO.

If credibility and controlling the Google SERP matters to you, I recommend the following video.