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Marketing Personal Development

Corporate CPR Episode 11: Strengthening Your Social Media Content Strategy with Gina Schreck

Gina Schreck is the founder of SocialKNX, a digital marketing & social media management agency, and the owner of two coworking spaces, The Village Workspace and BarnWorx in Centennial, Colorado. She’s been ranked by LinkedIn as one of the top B2B marketers to follow in 2019 and 2020.

On today’s episode of Corporate CPR, Gina shared the most impactful strategies for strengthening your company’s social media presence and avoiding digital media faux pas. During our discussion, we touched on topics such as:

  • Choosing the best voice and style for your social media content
  • Which companies should be active on social media and why
  • Factors to consider when deciding the optimum content marketing budget
  • The best time to start using social media for business branding

This episode is fast-paced and full of impactful nuggets of information for companies ready to refine or expand their social media strategy.

Connect with Gina

Website

Facebook

LinkedIn

Twitter

Instagram

 

View the full episode here.

Categories
Best Practices Entrepreneurship Personal Development Technology

Corporate CPR: Interview with Dan Prince, Software Development Leader

Dan Prince is a life-long technologist and expert in the modern software development lifecycle.

He’s the founder and CEO of Illumisoft, a custom software development company that provides healthcare solutions with a human-centered approach. He’s also a team player that opts for simplicity over perfection, and people over processes. 

In our interview today, Dan and I discussed the importance of building strong relationships with clients in order to truly understand their needs. And with customer satisfaction as a key indicator of how effective your business processes are, Dan and his team always conduct an analysis at the end of projects in order to learn and grow from their experiences. 

Connect with Dan. 

Website

LinkedIn

Twitter

 

View the full episode here.

Categories
Growth Personal Development

Corporate CPR: Interview with Eric Daimler, AI and Robotics expert

Dr. Eric Daimler is an authority in Artificial Intelligence and Robotics. 

With over 20 years of experience in the field, he has co-founded six technology companies and is currently the founder and CEO of Connexus AI; A company spun out of MIT that addresses the most significant unsolved problem in computer science.  

As a frequent speaker, lecturer, and commentator, Daimler empowers communities and citizens to leverage AI and robotics for a more sustainable, secure, and prosperous future. 

Having experienced AI in the broadest possible perspective from academia to business and policy, Dr. Eric has a unique outlook from which to consider the potential problems concerning the future of AI and help frame the debate about possible solutions.

In our interview today, Dr. Eric and I discussed why it’s vital that we all embrace the use of technology in our lives and businesses. We discuss the pros and cons of different database solutions alongside how organizations can fix common problems related to data. 

Other topics Dr. Eric and I cover include:

  • Why data is the foundation of the future
  • The future of fintech in relation to data. 
  • Policy and protection: how we can keep our data secure. 
  • Learning to be precise when dealing with databases. 
  • Categorically organizing our data. 
  • Stacking automation in business processes. 

Relevant Links

Website

LinkedIn

Twitter

Ted

 

Watch the interview on YouTube here.

Categories
Personal Development Sales

Corporate CPR: Interview with Ron Karr, Sales Success Expert

Ron Karr is a sales success expert who has helped leaders on six continents eliminate risk, gain buy-in and achieve better results faster with the Velocity Mindset. In addition, his presentations and advisory services have generated over a billion dollars in incremental revenues for his clients. 

Ron is the author of five books, including his latest, The Velocity Mindset, and the bestselling book Lead, Sell or Get Out of the Way. In addition, Ron facilitates the Chief Revenue Officer Mastermind Group made up of CEOs and VP’s building high-performance sales cultures.

This podcast interview discussed the hurdles sales leaders face in achieving their goals, especially amidst economic shifts and changing environments. According to Ron, the best sales results come from uncovering customer motivations to find opportunities to become valuable — this often negates competitive forces that can often distract our gaze.

We also dive into the importance of sales benchmarking tools, growth mindset, and strategies for B2B companies to build new customer relationships.

Watch the interview on YouTube here.

Relevant Links:

Website

Facebook

Twitter

YouTube

Instagram

LinkedIn

Categories
Growth Leadership Personal Development

Corporate CPR: Interview with Dr. Troy Hall, Talent Retention Strategies and Consultant

Dr. Troy Hall is an award-winning culture strategist, speaker, best-selling author, and talent retention expert. He has been featured on the Today Show, ABC, Beyond the Business Radio Show, and CEO world. 

His book Cohesion Culture discusses how leaders can create safe workplaces where employees feel valued and share mutual commitment. In addition, he has provided executive counseling to leaders, founders, and CEOs throughout his career who benefited from his experience and assistance in achieving their desired outcomes. 

In this podcast interview, Dr. Troy discusses ways organizations can create a healthy working environment through culture, vision, alignment, camaraderie, and healthy workplace cultures. Almost every company has a culture problem. One of the ways to avoid significant cultural challenges is hiring people who share the company’s values. Although culture evolves through time, you can set the groundwork and establish the parameters and expectations upfront. 

For Dr. Troy, one of the things that organizations should look at when hiring is behavior and conduct. Understanding the behavior of employees can help minimize cultural problems. If you allow individuals to be harmful in the work environment, then the root of the culture problem is you and not the environment itself. Therefore, it’s crucial to actively observe behaviors, training, support, and communication at your company.

Watch the full interview on YouTube.

 

Relevant links:

Website

LinkedIn

Facebook

Twitter

Instagram

Categories
Best Practices Growth Management Personal Development

Tips for More Engaging Meetings

Have your meetings become routine? Do you find people mentally checking out of them? This can present a significant risk to your projects and operations. We rely on our teams to be engaged in order to ensure we have all the necessary information to make effective decision, to have the best ideas at the table, and to ensure our initiatives are moving forward effectively. I had the pleasure of having Rich “Trigger” Bontrager on my show. Rich is a presentation coach and is passionate about effective communication through broadcasting. How does this relate to project and team calls? Here are some tips I got through my conversation with him:

Bring the fun. We miss a lot with distributed, remote teams. Without the before and after meeting conversations, the catch-ups by the water cooler, and desk drive-bys, a lot of the camaraderie is lost. Especially in project management, where many of us have been trained to keep everyone on task during meetings. How do you bring in the camaraderie and keep the meeting on time? Plan it in. Set aside the first few minutes of a call for an ice breaker. On one project, each week someone brought a picture of their pet and we were able to ooh and ahh before getting the meeting started. It was a great way to get to know people on a personal level while bringing positivity to the meeting.

Rotate the responsibility. As a project manager, I find I run most meetings…I mean, isn’t a project manager a professional meeting host? Perhaps there is value in rotating the meeting facilitator. As Rich pointed out, this is a way to engage people since they have to prepare for the meeting. They also get to experience what you go through on a weekly basis!

Find ways to make it tangible. Have a pizza party. Have everyone wear their favorite hat. Or as Rich suggested, send a box of surprises out ahead of time to the team and leverage those in the meeting, such as, giving a reward to someone and then having them pull it out of the box.

Energy, energy, energy. The energy isn’t as natural remotely. As the facilitator, you have to bring the energy. The team takes their cue from you. And it’s tough, because sometimes we don’t have the “audience feedback” to keep our energy up. We have to rely on ourselves to bring and maintain it throughout the entire meeting.

Leverage breakout rooms. Breakout rooms are a great way to get people more engaged because they are with a smaller group of people. If you have large meetings where you need to discuss an idea, perhaps break the team out into the breakout rooms, have them discuss, and bring back their top one or two ideas.

Virtual meetings will most likely continue to be a significant avenue of communication. There are a lot of important things to remember, tone, environment, personal brand, and technological equipment. You can hear about all those things on this episode of Corporate CPR, available on Apple Podcasts, Spotify, and Amazon. Or watch the episode on YouTube.

Jana Axline is Chief Project Officer at Project Genetics and the author of Becoming You. Through her leadership musings, she inspires audiences to grow as leaders and ultimately achieve who they were created to be. For more information visit Project Genetics.