Attitude Is an Amplifier

If you say the word “attitude” to people in the training community, most of us will think about presenters who burst into a room and knock trainees over with high bursts of energy. That’s not a bad image. Energy is absolutely part of attitude. Yet attitude is a lot more too.  It is a force that amplifies training, improves performance, and leads to greater success.

Some very high-energy people have great attitudes. But attitude has been the motive force behind many kinds of people. Rosa Parks was a quiet woman, but she had the attitude to take on bigotry. Winston Churchill was not a showman who sought the spotlight but he rose to the challenge and his “never, never, never give up” attitude led his country to victory in World War II. Stephen Hawking, with his physical limitations, is not equipped to bowl people over with high energy, but his great attitude has enabled him to lead a very full life and expand the horizons of physics and science.

People of all shapes and sizes have put the power of attitude behind their success. And you and I can too, no matter your field of endeavor.

What Is Attitude?

Here’s an analogy that helps explain what attitude is.

Attitude is like STP, the popular oil additive. People who love STP say that when they add it to the oil in their cars, their engines run more smoothly, produce more horsepower, and deliver better gas mileage. Attitude is like that. You pour it into whatever you do, and performance improves.

Some other analogies come to mind too. One is that attitude is like a guitar amplifier. You can make very beautiful music on an unamplified acoustic guitar. But when you plug that guitar into an amplifier, your music fills large spaces and reaches more people without any more effort on your part.

Attitude is like an electric light bulb too. As soon as Edison began to sell electric light bulbs, people were able to read and learn during the evening hours, work longer days, and achieve logarithmically bigger things in their lives. Attitude is like that. It lights up the world and empowers people to achieve more than they ever thought possible.

How Can You Put the Power of Attitude to Work?

I am still working this out – it is a very big issue. But here are some observations from my own life in business that I know to be right:

• A great attitude starts with great listening, because attitude flows from other people to you – and not the other way around. When you become immersed in other people’s ideas, needs, concerns and inspirations, your attitude soars, and people sense that.
• Being open to new ideas is the cornerstone of a great attitude. I have noticed confusion in this area, because some people seem to think that attitude means having emphatic opinions and trying to convince other people that they are right. A great attitude, in contrast, means trying to discover where other people are right and honoring them for that.
• People who inspire you can help you build a powerfully positive attitude. If you apply life lessons from people who had great attitudes, you will take on some aspects of their greatness. When you study exceptional people, they will always be at your side in a sense. They might be your parents or other family members, business leaders you admire, historical figures, your minister or imam or rabbi – or anyone else whose life inspires you.
• A great attitude is something that gets things done in the real world, not just in theory. If you go into a room and charm people and then nothing changes after you are done talking, you are not really tapping the power of attitude. Attitude does not stop as soon as the words are said. If you want to wield its great power, follow through and follow up and bring change to other people’s lives and to the world.

 About Evan Hackel

 Evan Hackel is a 35-year franchising veteran as both a franchisor and franchisee. He is CEO of Tortal Training, a leading training development company in Charlotte, North Carolina, and Principal and Founder of Ingage Consulting in Woburn, Massachusetts. Evan is the host of Training Unleashed and author of Ingaging Leadership. Evan speaks on Seeking Excellence, Better Together, Ingaging Leadership and Attitude is Everything. Evan is an active member of the C-Suite Advisors Network. To hire Evan as a speaker, visit www.evanspeaksfranchising.com. Follow @ehackel.

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Evan Hackel

A dynamic, innovative, thoughtful and inspiring leader with 30 years of experience in franchising, distributed networks and cooperatives. Successful history of: (i) turning around a $700 million distressed franchise system into a $2.0 billion revenue business in four years, (ii) reviving and re-energizing a $3.5 billion revenue franchisor and (iii) founding three franchise systems. Experienced corporate board member.

Currently, a consultant to some of the largest franchise systems in North America. A franchise industry leader, widely published, keynote speaker, member of the New England Franchise Association Board, and Co-chair of the International Franchise Associations Knowledge Share Task Force.|A dynamic, innovative, thoughtful and inspiring leader with 30 years of experience in franchising, distributed networks and cooperatives. Successful history of: (i) turning around a $700 million distressed franchise system into a $2.0 billion revenue business in four years, (ii) reviving and re-energizing a $3.5 billion revenue franchisor and (iii) founding three franchise systems. Experienced corporate board member.

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