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Personal Development

Why Your Sales Process Should Never Go Stale

Best Seller TV, the only show dedicated to covering today’s best-selling business books on C-Suite TV,  is announcing a new episode featuring Jeff Brandeis, author of Done Deal: The Step By Step Handbook to Sell Success.

Brandeis, a former accountant who transitioned into the sales realm, enjoyed being outside making things happen and selling to the same group of professionals he was once a part of. He made a conscious effort to gear the book content towards sales professionals and the 5-step process that every company should have. Brandeis insists that every company should have a documented sales process, no matter whether they’re selling a product or service.

Brandeis details 5 steps of the sales process as:

  • Getting someone interested in your product
  • Discover their needs and understand what they like/don’t like, and why
  • Understand the problem you’re solving
  • Reach alignment and a full agreement
  • Sign the contract and close the deal

He also points out the biggest mistakes in sales by stating that salespeople are usually ahead of the buyers in the sales cycle. This misstep is what causes some to be bad forecasters. Another mistake is that they fail to recognize that the prospect may not be the only decision-maker they need to reach in order to close the sale.

While there’s no sure-fire way to troubleshoot every problem, Brandeis says it’s on every sales person to try to uncover everything there is to uncover.

Brandeis also encourages sales professionals to remain innovative and continue honing their skills. He argues that while the sales process itself doesn’t drastically change, the tools and technology used do. He states that there are some companies who haven’t fully trained employees on how to sell remotely and have failed to transition effectively, affecting the sales quotas and other metrics.

“If you don’t keep your sales skills up, and constantly look for new techniques and new styles, then your techniques will get stale,” Brandeis says. He adds, “Sales is a perishable…like a banana.”

 

All episodes of Best Seller TV air on C-Suite TV and are hosted by TV personality, Taryn Winter Brill.

Best-selling author, speaker, and former Fortune 100 CMO Jeffrey Hayzlett created Best Seller TV to give top-tier business authors a forum for sharing thought-provoking insights, in-depth business analysis, and their compelling personal narratives.

“In any industry, staying current and innovative is a key differentiator between succeeding and thriving,” Hayzlett said. “Jeff’s journey from accountant to sales professional gives him an inside track of what’s needed to thrive in an industry ruled by competition and metrics. Follow the 5 easy steps highlighted in the episode – it’s a good start to stay informed and ahead of the competition.”

For more information on TV episodes, visit www.csuiteold.c-suitenetwork.com/tv and for more information about the authors featured in Best Seller TV episodes, visit www.c-suitebookclub.com.

Categories
Personal Development

How Mentors Can Become Catalysts For Success

Best Seller TV, the only show dedicated to covering today’s best-selling business books on C-Suite TV,  is announcing a new episode featuring Kevin Harrington, author of Mentor to Millions: Secrets of Success in Business Relationships and Beyond.

Harrington is most commonly known as one of the original “sharks” on the TV show, “Shark Tank,” as well as the inventor of the ‘informmercial.’ He has also spent four decades as a ‘serial entrepreneur’ and by writing this book, his focus is helping other entrepreneurs find success through mentorship.

Harrington says that having a mentor – whether in business or in life, can help create exponential effects for the business, which can also add millions of dollars in revenue. As a young entrepreneur, his first mentor was his father Charlie and that continued throughout his formative years.  In the 80’s, he came up with a $50 million a year business: the informmercial. By deciding to fill six hours of dead air, he showcased the “As Seen on TV” products, and while successful, it left him strapped for money. He took every money of profit and put it back into inventory.

When banks denied him a line of credit, that’s when he decided it was time for a mentor, specifically in the financial industry. Having no skillset in that area, he searched for someone who did – eventually granting him a $3 million line of credit.

Harrington describes mentorship as “free advice,” but it’s more than just advice. He adds, “If you’re going to get a mentor, make sure you’re the mentor’s best student.” It’s not just free, one-way advice.

 

 

He encourages people to start looking for mentors online, in entrepreneurial groups, and other platforms. However, he says the best place to start is by inquiring within your inner circle. Harrington advises, “The first thing you do is “raise your hand.” However, it goes beyond saying ‘I need a mentor.’ Once you start making inquiries, you must act upon it. Build a symbiotic relationship and take that knowledge and put it into practice.

All episodes of Best Seller TV air on C-Suite TV and are hosted by TV personality, Taryn Winter Brill.

Best-selling author, speaker, and former Fortune 100 CMO Jeffrey Hayzlett created Best Seller TV to give top-tier business authors a forum for sharing thought-provoking insights, in-depth business analysis, and their compelling personal narratives.  

“I’ve known Kevin for a long time and his track record speaks for itself. He’s a great entrepreneur with a lot of knowledge and the advice he dispenses throughout the episode is unparalleled,” Hayzlett said. “I remember my first mentor and the lessons he taught me that, to this day, I still apply to my business. Mentorship is a powerful tool that doesn’t cost money. Take advantage of every opportunity, watch this episode, and read Kevin’s book for great takeaways that can change your life for the better.”

For more information on TV episodes, visit www.csuiteold.c-suitenetwork.com/tv and for more information about the authors featured in Best Seller TV episodes, visit www.c-suitebookclub.com.

Categories
Investing

What’s Your Zone of Fire?

Best Seller TV, the only show dedicated to covering today’s best-selling business books on C-Suite TV,  is announcing a new episode featuring John Lee Dumas, author of The Common Path to Uncommon Success: A Roadmap to Financial Freedom and Fulfillment.

Dumas, best known for building a successful podcast empire where he shares value with his more than 1.4 million listeners each month, wrote the book, because he wants to help everyone – not just his audience, achieve financial freedom. He said, “I want everybody who has a dream of finding their version of uncommon success. Everybody who has a dream of achieving financial freedom and fulfillment. This book will get you there.”

Dumas says that so “many people out there live in their comfort zone,” including himself and that’s why he decided to write a book. However, he knew he had to have the right team in place to ensure the book was successful and help as many as possible. Deciding what to include was a thoughtful process that Dumas describes as painstaking process boiling down over 3,000 interviews into 17 core principles.

The book is a roadmap to achieve success and financial freedom. Dumas adds, “The path to uncommon success is not a secret, it’s not complicated, it’s not hidden. It’s a common path but it takes hard flipping work.”

After chasing success for over three decades, he kept coming up short. Whether it was law school, commercial real estate, or other ventures, it was an Einstein quote that launched his future. That’s when he decided to stop chasing success and become a person that adds value.

Dumas has been able to build a successful empire but that didn’t come without 6 years of struggle. Throughout his journey he has learned plenty from his guests and from the process of building a business. He offers the following advice, “Listen to your audience’s biggest struggle. That will lead you to create the product, the service, the community….to offer them as a solution. When you create the best solution to their problem, you will always win.”

 

All episodes of Best Seller TV air on C-Suite TV and are hosted by TV personality, Taryn Winter Brill.

Best-selling author, speaker, and former Fortune 100 CMO Jeffrey Hayzlett created Best Seller TV to give top-tier business authors a forum for sharing thought-provoking insights, in-depth business analysis, and their compelling personal narratives.

“John Lee has build an amazing podcasting platform that has made him incredibly wealthy – not just financially but also in insights gained ,” Hayzlett said. “In this episode, he provides great advice about how often people pursue their passion, but more as a hobby than career opportunity. Big mistake! Watch this episode to find out why.”

For more information on TV episodes, visit www.csuiteold.c-suitenetwork.com/tv and for more information about the authors featured in Best Seller TV episodes, visit www.c-suitebookclub.com.

Categories
Entrepreneurship

Radical Rebirth: How Foundational Beliefs Determine How You Live Life

Best Seller TV, the only show dedicated to covering today’s best-selling business books on C-Suite TV,  is announcing a new episode featuring Randy Gage, author of Radical Rebirth: Kill Off the Old You and Create a New Life.

Gage tells the tale of his troubled youth, which led him to become a keen student of human behavior and psychology, resulting in him writing this, his 14th, book. He sees the book as the culmination of all his work for the last 20 or 30 years and is aimed at those looking for professional and personal rebirth to become the highest possible version of themselves. It also encourages readers to take a look in the mirror, question their own premises and ask difficult questions to experience that radical rebirth.

Gage says he “prosecutes” the process of rebirthing and states that, “Your vision is created by your core foundational beliefs.” He highlights six main categories people form strong foundational beliefs to, stating that each foundational belief determines our vision, the vision determines our daily habits, and those habits determine the kind of life we’re going to create.

It was a very personal situation that led to his radical rebirth. The story, not included in the book, is about him writing his suicide journal two decades ago. He says it took writing this book to discover that in that situation it’s not necessary to kill yourself, but kill off the parts of you that you don’t like. The book serves as a tool to reverse engineer the process of ridding our subconscious with the parts of ourselves we’re not happy with.

He adds that the only “radical rebirth I’m doing these days is not because I have to kill this horrible part of myself that I don’t like but because I’m moving toward the me that I want to become.”

Gage argues that people should experience multiple rebirths through their lifespan. If they don’t, they’re not fully living, but merely existing. He describes multiple rebirths as a “wonderful thing” and these breakthroughs are possible when we are really willing to confront ourselves and call us on our own stuff.

All episodes of Best Seller TV air on C-Suite TV and are hosted by TV personality, Taryn Winter Brill.

Best-selling author, speaker, and former Fortune 100 CMO Jeffrey Hayzlett created Best Seller TV to give top-tier business authors a forum for sharing thought-provoking insights, in-depth business analysis, and their compelling personal narratives.

 

“I’ve known Randy for a while now and his insightfulness never fails to impress. This is a very candid interview that I think many people will identify with. It has been a very difficult year for me, so this will definitely resonate with many,” Hayzlett said. “Whether you’re a business leader, own a business or are simply looking to become a better version of yourself, this book – and interview, may provide some of those answers you’re looking for.”

For more information on TV episodes, visit www.csuiteold.c-suitenetwork.com/tv and for more information about the authors featured in Best Seller TV episodes, visit www.c-suitebookclub.com.

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